There are 150,000 new models of Shangjie H5, which will be launched in late autumn in cooperation with Huawei.

On July 14th, Shangjie officially released the photo of its first model H5. The brand is jointly built by and. The new car, equipped with Huawei’s latest driver assistance system, is scheduled to go on the market this autumn, and the estimated price is between 150,000 and 250,000 yuan. Previously, Huawei has cooperated with automakers such as, and this is the fifth time that it has jointly launched a new brand with the OEM.

The front of the car has a rounded design, and there is no air intake grille. The headlights are in a conventional shape with curved decorative strips on both sides. One is installed in the center of the roof, and the license plate is located in the center of the front face. The side is equipped with a traditional door handle, a camera is installed behind the front wheel, the edge of the window is decorated with chrome strips, and the rear glass is privacy glass. The rear part is designed with a small tail and a penetrating light bar, and the exhaust pipe is hidden under the car.

There are rumors that this model is improved on the basis of the original model of SAIC, but it is limited to this one. Huawei’s focus in this cooperation is to reduce the cost of autonomous driving and car system, so that low-end models can also be equipped with high-end configurations. At present, Huawei has participated in five brands, namely, Enjoy World, Ask World, Intellectual World, Respect World and Shang World, which have not yet been released. The models cover SUVs and cars, and the price range ranges from hundreds of thousands to hundreds of thousands.

Shangjie focuses on cost performance this time, with the goal of becoming the cheapest car. However, the specific cruising range and power parameters have not yet been announced, and the interior photos have not been released. Huawei’s intelligent cockpit system supports navigation, video playback and voice control, but these functions may also be available in other brands.

It is said that this model will be officially launched in the fourth quarter. What can be determined at present is the price range and two key points for Huawei to participate in the development. SAIC may have used the old car platform to improve it to reduce costs. However, the manufacturer has not explained in detail which parts have been improved, and it may be to replace the battery or redesign the body.

At present, the competition in the electric vehicle market is fierce, and many brands are promoting the automatic driving function. Huawei provides system and hardware support for car companies, which is equivalent to equipping these vehicles with "brains" and "eyes". Lidar can help vehicles perceive the surrounding environment, but this kind of equipment used to be mainly installed on high-end models, but now it is reduced to less than 200,000 yuan, which may attract more consumers.

Some people on the Internet discuss whether Huawei is too profitable, because almost every cooperative brand is using its technology. However, from another perspective, if these technologies are not adopted, it may be difficult for vehicles to succeed in the market, because consumers now attach great importance to intelligent configuration. Shangjie’s pricing strategy is obviously aimed at the mass market, aiming to seize market share through low prices.

There will be other new models released before the end of the year, for example, there may be new actions in the intellectual and intellectual circles. Huawei avoids the competition between its own products by distinguishing the positioning of different brands. Shangjie mainly aims at the mid-end market, while high-end models are reserved for other cooperative brands. In this cooperation mode, Huawei not only provides technical support, but also may participate in sales channels, such as selling vehicles in Huawei stores.

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