At present, the epidemic situation in COVID-19 has entered a new stage, and the focus of prevention and control policies has shifted to protecting health and preventing severe diseases.

How will Yunnan follow up? How to ensure the treatment of critically ill patients with infection in Covid-19? How to prevent and control epidemic situation in rural areas? The reporter interviewed the working groups of the leading group headquarters of the provincial party Committee and the provincial government to deal with the epidemic situation (hereinafter referred to as the headquarters).

"Yunnan has made comprehensive arrangements and detailed key tasks in epidemic prevention and control, and promoted the transition from anti-infection to’ health protection and severe disease prevention’." Yang Yang, deputy governor and director of the headquarters office, said that the provincial party committee and government have fully implemented the spirit of the important speech and instructions of the Supreme Leader General Secretary on epidemic prevention and control, and resolutely put "protecting health and preventing severe diseases" in a prominent position in epidemic prevention and control. Wang Ning, secretary of the provincial party committee, and Wang Yubo, governor of the province, made careful arrangements and conducted the whole process, and conducted special research once every two days to study and solve major problems such as 120 first aid, drug supply, ICU beds, key population management, rural rescue preparation, and led a team to conduct field research in medical institutions, which laid the foundation and created conditions for a stable and orderly peak in the province.

The provincial headquarters judges the epidemic situation every day, refines the tasks and measures, and does all the work in detail. At present, the province has reached a peak of stability, the number of positive severe cases has been decreasing day by day, normal medical services have been gradually restored, and the epidemic prevention and control has been smoothly and orderly.

Expansion fever clinic

Effectively cope with the peak of medical treatment

On January 14th, the reporter went to the fever clinic of the First Affiliated Hospital of Kunming Medical University, and the nurses were on duty. Compared with a week ago, the number of patients decreased significantly.

24-hour fever clinic, online and online fever clinic, and triage of emergency patients to specialist should not exceed 6 hours … Recently, the First Affiliated Hospital of Kunming Medical University has taken many measures to expand the capacity and increase the number of patients with fever, so as to ensure the smooth medical channels for patients with fever.

"In order to meet the medical needs of the masses to the greatest extent and fully ensure the smooth channels for fever treatment, the headquarters office requires medical institutions in the province to set up fever clinics (consultation rooms) to announce to the public to ensure that fever clinics are open 24 hours a day, and they are not allowed to close or stop the clinic without authorization." According to the relevant person in charge of the medical treatment team of the headquarters, in early December 2022, hospitals above the second level and township health centers (community health service institutions) in the province all set up fever clinics, and adopted measures such as expanding fever clinics, increasing the strength of medical staff, and rationally diverting medical staff to effectively alleviate the pressure of fever clinics. Conditional secondary and tertiary hospitals set up children’s areas to quickly triage and treat patients with common fever, adopt the combination of online and offline, improve the graded diagnosis and treatment service network of patients in COVID-19, open a green channel for transshipment, and arrange timely treatment in corresponding specialties for those who need specialist diagnosis and treatment or hospitalization.

At the same time, patients with medical needs can go to the nearest community health service institutions for treatment. Patients with serious illness and beyond the ability of primary diagnosis and treatment can go to the second-and third-level hospitals in their jurisdiction or be referred to designated hospitals according to their illness. In addition, the second-and third-tier hospitals in the province have opened online fever clinics, which provide citizens with relevant services such as consultation, prescription, drug purchase and medication guidance 24 hours a day, which can conveniently and efficiently allocate medical resources across regions and improve the efficiency of using high-quality medical resources.

As of January 14, 560 medical institutions above the second level in the province have set up fever clinics, and 1481 primary medical institutions have set up fever clinics. The peak number of consultations in the province’s fever clinics exceeded 150,000, and it has steadily dropped to more than 20,000. The relevant person in charge of the medical treatment team of the headquarters said that the peak of this round of epidemic infection in our province has passed.

Optimize the allocation of medical resources

Fully guarantee the treatment of critically ill patients.

After a week of high fever, cough, fatigue and muscle aches, Li Zhi, 85, was admitted to the intensive care unit of the Department of Respiratory and Critical Care Medicine of the First People’s Hospital of Yunnan Province. After diagnosis, Li Zhishuang’s lung has diffuse ground glass shadow, which belongs to critically ill patients with infection in Covid-19. Coupled with basic diseases such as hypertension and gout, his condition deteriorates rapidly. Through targeted treatment such as high-flow ventilator, his condition has been improving.

Since the establishment of a three-level response echelon in the First Provincial Hospital, each department has set up an infection treatment ward in COVID-19. The departments of respiratory and critical care medicine, infectious diseases and liver diseases are responsible for the guidance of the hospital’s departments on the treatment of Covid-19 infected patients and ensuring the resources for the treatment of critically ill patients.

In the past few days, all parts of our province have strengthened the preparation of medical treatment resources, rapidly expanded the number of critically ill beds, enriched and expanded the treatment team, set up an emergency medical support team, optimized the referral process mechanism, and medical staff at all levels raced against time to save lives and played a set of "combination boxing" to treat critically ill patients:

—— 281 general hospitals above the second level in the province set up intensive care departments according to the standards, strengthened the preparation of intensive care resources, and added intensive care equipment such as ventilators.

—— Strengthen the setting of ICU beds in general hospitals above Grade II, speed up the expansion and transformation of ICU beds in other specialties, co-ordinate the bed resources in internal medicine, surgery and other wards of the hospital, and reserve beds for intensive care step by step.

—— Organize internal, external, pediatric and emergency specialists to carry out intensive professional emergency training in comprehensive ICU, and effectively expand the intensive care team.

—— Breaking the routine, leading by doctors specializing in severe and respiratory diseases, with specialists participating in the formation of intensive care teams to ensure the quality and safety of intensive care.

-The province has set up 50 critical care teams, each with 27 members.

-Timely production of emergency and severe video teaching materials, accumulated training of more than 180,000 medical staff, and rapid improvement of the critical care capacity of medical institutions at all levels.

-Mobilize village groups and social forces, carry out grid management, find out the base of key populations, establish a guarantee system, implement classified management of key populations, grasp the health status of key populations, find patients with severe tendency in COVID-19 as early as possible, and carry out early treatment nearby as soon as possible to reduce the incidence of severe diseases.

-Establish a piecemeal responsibility system for severe treatment, and implement the provincial-level Baozhou City, Baozhou County, and Baoxiang Town. Severe patients who exceed the ability of primary diagnosis and treatment will be referred to higher-level hospitals for treatment as soon as possible. Counties and urban areas reserve referral and transfer vehicles step by step, and make overall plans at the county level to smooth the referral channel. Establish a patrol and consultation system for emergency support teams for severe treatment to ensure that the treatment of severe patients is orderly, powerful and effective.

—— Expand the treatment resources to achieve "all due", strengthen the treatment force to achieve "all treatment should be done", move forward the prevention and control barrier to ensure "early treatment", and there is no run on severe treatment resources in the province.

Pass forward

Continuously improve the prevention and control ability of rural epidemic situation

Rural areas are an important gateway for epidemic prevention and control and the "last mile" to ensure people’s health. "Forward Pass" is the key work of epidemic prevention and control in urban and rural areas of our province. Combined with the actual situation, our province actively carries out early preparation, early investigation, early identification, early intervention and early referral to comprehensively promote the prevention and control of epidemic situation in rural areas. At present, the situation of medical treatment in rural areas of the province is generally stable, and the epidemic peak has passed one after another.

Honghe Hani and Yi Autonomous Prefecture set up a patrol team to prevent severe diseases, and carried out patrol dynamic monitoring for people aged 65 and over with 8 basic diseases; Yanshan County, Wenshan Zhuang and Miao Autonomous Prefecture, established the responsibility system for the guarantee of people living alone, and strengthened the monitoring and follow-up of health status; Xinping County, Yuxi City, conducts classified management training for grass-roots medical staff, and sends doctors to serve at the station …

In order to prevent mild illness from turning into severe illness, 118 counties in the province have built close county medical communities to give full play to the role of leading hospitals, greatly expand ICU beds and enhance the ability of severe treatment. At present, the province has organized patrol teams to enter villages and households, dispatched 1,370 patrol teams to serve and patrol in villages, comprehensively investigated 5,264,300 elderly people over 65 years old, and achieved accurate classification and identification. On-site activation of 28,000 village team members and sinking of 6,500 cadres and households, and high-frequency follow-up of key populations.

There are 1481 fever clinics in township hospitals (community health service centers) in the province, and 13588 village clinics should be open. At present, more than 90% township hospitals can provide oxygen therapy services for the masses. Organized more than 50,000 grassroots medical and health personnel in the province to participate in a series of trainings on medical treatment of infection in Covid-19. Township hospitals and rural family doctors in the province provided 1,425,800 person-times of health services and distributed "health and epidemic prevention kits". Accurate distribution of antipyretic and analgesic drugs, cough medicine, small molecular antiviral drugs, raw materials and formulas of traditional Chinese medicine decoction to the grassroots. 12 kinds of hospital preparations were urgently approved, and 46 kinds of hospital preparations were included in the drug list (9 kinds of ethnic medicines such as Yi, Miao and Dai).

The relevant person in charge of the epidemic prevention and control team of the headquarters said that with the normal operation of borders and ports resumed, in order to prevent the risk of new mutant input, the province strengthened virus gene sequencing, closely monitored and found new mutant input in time, and quickly responded to disposal.

Dawn is just ahead, and persistence is victory. Jiang Xu, head of the medical treatment team of the headquarters, said that in the next step, our province will improve the diagnosis and treatment measures, increase drug procurement, do a good job in ensuring blood supply, ensure the smooth flow of the "120" call for help, continue to promote vaccination for the elderly, and earnestly safeguard the lives and health of the people.

　　BEIJING, April 29 (Zhongxin Finance Gong Hongyu) China’s cross-border transactions "de-dollarization" set a new record!

　　According to the data recently released by the State Administration of Foreign Exchange of China, the proportion of RMB in foreign-related receipts and payments of China banks rose from nearly zero in 2010 to a record 48% at the end of March this year, a record high in 13 years. During the same period, the share of the US dollar dropped from 83% to 47%.

　　"The use of RMB in cross-border transactions in China surpassed that of the US dollar for the first time, which is another milestone in the process of reducing China’s dependence on the US dollar." Bloomberg reported this.

　　The international "circle of friends" of RMB is growing.

　　Since 2010, the US dollar has consistently ranked first in the currency proportion of cross-border receipts and payments in China. However, with the wave of "dollarization" in many countries around the world and China actively promoting the settlement of bilateral trade in RMB, reducing the use of US dollars is becoming a new phenomenon in cross-border transactions in China.

　　Since March this year, many countries have successively turned to RMB settlement. On April 26th, Argentine Economy Minister Felipe Massa announced that Argentina would stop using US dollars to pay for goods imported from China and use RMB instead. In early April, Malaysian Prime Minister Anwar said that Malaysia’s central bank had started discussions with China so that the trade between the two countries could be settled in ringgit and RMB.

　　Earlier, on March 29th, the Brazilian government indicated that Brazil and China had reached an agreement to trade in local currency instead of using the US dollar as an intermediate currency. On March 28th, CNOOC China and Total Energy, a French company, completed the first domestic purchase transaction of imported liquefied natural gas (LNG) settled in RMB through the platform of Shanghai Oil and Gas Trading Center.

　　In fact, up to now, more than 30 countries, including Indonesia, Iran, Russia and Germany, have gradually turned to RMB for trade settlement or investment. The circle of international friends of RMB is growing, and the recognition of RMB in the world, especially in emerging economies, has greatly increased.

　　Why is the RMB "hot"?

　　"The increase in the use of the renminbi is a natural result of China’s opening of its capital account, and bonds flowing into the mainland of China and out of Hong Kong are increasing." Zhao Zhixuan, chief Asia foreign exchange and interest rate strategist of Bloomberg Industry Research, wrote in a briefing.

　　Liang Zhaoji, an economist at DBS Bank, told Bloomberg that the internationalization of RMB is accelerating as other countries seek an alternative payment currency to spread risks and the credibility of the Federal Reserve is not as good as before.

　　At present, many countries around the world have set off a wave of "dollarization". Chen Wenling, chief economist of China Center for International Economic Exchanges, told the media that the "de-dollarization" is behind the distrust of the United States and the dollar. This is not only because of their doubts about American credit and dissatisfaction with the hegemony of the US dollar, but also because of their helplessness and risk aversion. Now the dollar has become the main source of instability and uncertainty in the world economy.

　　"In the Ukrainian crisis, the United States joined forces with many countries to sanction Russia, which affected Russia’s export trade. Countries around the world saw the hegemonic behavior of the US dollar. ‘ De-dollarization ’ Currency diversification is the general trend. " Yang Delong, chief economist and fund manager of Qianhai Open Source Fund, previously told Zhongxin Finance.

　　What is the significance of exceeding the US dollar in cross-border transactions?

　　"The use of RMB in foreign-related collection and payment by banks exceeds that of US dollars, indicating that cross-border transactions in China have gradually become dominated by local currency." Wang Youxin, a senior researcher at China Bank Research Institute, mentioned.

　　Wang Chunying, deputy director and spokesperson of the State Administration of Foreign Exchange, said at the press conference on April 21 that the increasing proportion of RMB in cross-border use will help reduce the risk of currency mismatch in cross-border transactions.

　　"In the past, pricing and settlement in China’s foreign trade mainly used third-party currencies, which not only increased the foreign currency risk exposure and exchange rate risk of enterprises, but also increased the difficulty of the management and operation of national foreign exchange reserves and increased the risk of cross-border capital flow fluctuations." Wang Youxin said.

　　In Wang Youxin’s view, after the gradual promotion of local currency settlement, the exchange risk of enterprises will be significantly reduced, and the risk of currency mismatch between assets and liabilities in production and operation will be significantly reduced, so enterprises can invest more resources and energy in their main business. The volatility of cross-border foreign currency flows will be reduced, the demand for RMB liquidity and asset allocation will increase, the stability of exchange rate will be improved, and RMB assets will be favored by more international investors.

　　In addition, Wang Youxin mentioned that the increased use of RMB in bilateral trade will play a leading role for other economies and market participants, and RMB cross-border settlement will be promoted in more scenarios and more countries in the future.

　　In April, the State Council, China issued the Opinions on Promoting Stable Scale and Excellent Structure of Foreign Trade, which mentioned that financial institutions should be encouraged to innovate and improve foreign exchange derivatives and cross-border RMB business, and further expand the scale of RMB settlement of cross-border trade.

　　Yang Delong believes that the further internationalization of RMB will change the state of "one currency dominating" the US dollar to a certain extent, weaken the power of the United States to manipulate the global money market, and benefit the development of non-American parents. (End)

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

As a new season drama series of "Fog Theater", the opening of "Daughter Coming Back" has aroused the attention and heated discussion of the audience, and it has been highly praised because of its "brain burning" of the plot and the online performance of the actors, and even praised "the return of Fog Theater". However, in the middle of the series, the looseness of the follow-up plot and the rationality of the narrative were questioned by the audience, which led to the continuous decline of word of mouth, and the Douban score dropped to the passing line at the end. It can be said that "Daughter Coming Back" can’t escape the fate that the original suspense online drama of "Misty Theater" has a high reputation and the audience’s expectation has failed, and its narrative defect has also become a microcosm of the deep-seated problems of domestic suspense online drama.

If we count from the crime of undocumented in 2017, the domestic suspense online drama represented by "Fog Theater" has become a very subdivided type of online drama. Thanks to the development of genre models of suspense film and television works in Europe, America and Japan, as well as the literary foundation of Zi Jinchen’s original novels, and the participation of a group of directors with European and American film and television professional backgrounds, the domestic suspense online drama has set off a creative upsurge: after the crime without a license and chasing after the murder in the daytime aroused the audience’s expectation, the popularity and high reputation of Hidden Corner and Silent Truth in 2020 further established the status of "fog theater" as an industry drama, which gave birth to suspense. However, since then, the original script of Fog Theater has not been explored smoothly due to the defects of suspense narration, although the series such as Goodbye that Day, Fog in the Eight Diagrams Pavilion, Who is the murderer, Deadly Wish and Gold Rush have gathered a cast and production team that can not be underestimated, presenting an overall industry dilemma of the original domestic suspense online drama.

Generally speaking, domestic suspense online dramas, including "Misty Theater", follow a narrative mode of "social school" reasoning that combines suspense with reality. This choice is not only related to the policy advocacy of realistic themes of local film and television dramas, but also the communication strategy of online drama producers trying to break the genre boundaries and break the circle of audiences with realistic topics. At a deeper level, it is also the consistent cultural practice of local film and television dramas to highlight the theme of family humanity and social issues. Therefore, under the label of "crime" and "suspense", most of the dramas of "Fog Theater" highlight the human evil brought by family of origin and social power. For example, The Hidden Corner, The Fog in the Octagon Pavilion, Very Witness and Ten-Day Game all involve family relations issues that Chinese is particularly concerned about. Different from the hard reasoning that pays attention to the detective’s puzzle solving process, the social reasoning suspense drama pays more attention to the deep integration of social factors and human problems, and its puzzle solving process lies in showing the deep-seated human evil step by step, and pays more attention to the deep-seated social problems of all people doing evil in the context of a specific era. For example, the society and power system revealed in Silent Truth. This means that there is a close combination between this social problem consciousness and narrative suspense puzzles: in the narrative process of "throwing puzzles-solving puzzles-uncovering puzzles",Construct the rationality and logic of solid details, plots and characters’ behaviors, so that genre narration and social problems can be deeply integrated. By this measure, The Daughter Who Came Back has representatively exposed the narrative defects faced by local suspense online dramas.

Daughter Back is still a social reasoning network drama with the theme of family suspense. The drama is set in Tanling County, which was developed in the southwest of China in 1997 due to the third-line construction. It tells the story of Chen Youxi, a young girl adopted by Jieshan Welfare Institute. Xiaoxiu, a good friend who works as a home nanny in Li Chengdong, director of the county fertilizer factory office, mysteriously disappeared after discovering the Li family’s secret. In order to find the mystery of Xiaoxiu’s disappearance, she fled the welfare home and came to Tanling, pretending that Li Wenwen, the daughter of the Li family who had been missing for many years, sneaked into the Li family to find clues. From the perspective of Chen Youxi as an intruder, with the help of Xiao Xiu’s prospective boyfriend Cheng Wei, the drama gradually discovers the secrets and sins of the Li family through multiple struggles with his mother Liao Suifang, his father Li Chengdong and Liao Suifang’s lover Wang Zhongjiang. As a family suspense drama, The Daughter Who Came Back focuses on the complex game between the family members involved in the murder case, and how the characters form the "hunter" and "prey" and the relationship between the strong and the weak in various human motives and actions: Chen Youxi, as an intruder, seems to have the initiative, but in fact his identity and actions are in Liao Suifang’s hands; However, Li Chengdong, a weak husband in the marriage relationship, was very humble and obedient to keep Liao Suifang.In fact, it is precisely the perpetrators with the deepest intentions; And mentally retarded Li Wenzhuo seems to be kind and powerless. Is he a real murderer … … The series brings questions about who killed Xiaoxiu, the mystery of Li Wenwen’s death and whether Li Wenzhuo is really stupid or fake. The calmness and lust behind Liao Suifang, played by Mei Ting, and the complex character of Li Chengdong, played by Yanhui Wang, which is honest and humble on the surface, make the reverse relationship between these characters and the hidden level of human nature behind the murder case better presented.

However, similar to other social mystery dramas in Misty Theater, Daughter Coming Back has three obvious narrative defects, which make the narrative tension constructed by the contrast between the actor’s superb performance and the characters still unable to save its reputation:

First of all, as a suspense drama of social reasoning, its realistic problem consciousness does not go deep into the internal texture of narration, and stays at the superficial atmosphere of the times and the superficial psychological consciousness level, which fails to become a part of the deep-seated characters’ behavioral motives, thus showing a typical "sense of decoration of the times" drawback.Although director Lv Xing himself emphasized the typology and problem consciousness of creation, and published a document stressing that his narrative should focus on showing the relationship between the background of fund-raising tide, third-line construction and laid-off tide, detention and repatriation system, Qigong fever and other backgrounds existing in China society in the late 1990s and the mentality and fate of the characters at that time, from the perspective of drama narrative, these did not really form the deep-seated logic of his narrative, nor did they become a part of clues. The most important background in the play can be said to be the decline of the chemical fertilizer plant and the laid-off workers, which constitutes the background of Li Chengdong’s psychological loss and his fragile "pride" (used to show off in front of Liao Suifang as a red man of the factory director), but the real problem between him and Liao Suifang lies in his desire and Liao Suifang’s lack of love for him. Similarly, Wang Zhongjiang, who is his rival in love, is involved in the social context of wealth, and its complex relationship (how to get out of the chemical fertilizer factory, what it has experienced, why people are attached to raising funds, and how to have an accident) how to form an image of the relationship between the three people, which is vague in the play, not given an explanation and presentation, and not even entered the narrative context. Wang Zhongjiang’s plot line and the weakening consciousness of social problems behind it are difficult to support the narrative significance that the director’s intention and narrative background may bring, and eventually become a simple background decoration.

Secondly, as a typed narrative, both social reasoning and case reasoning need to follow the principle of "Puzzle Throwing — — The emergence of evidence — — The revelation of the mystery runs through the basic logic, which makes the progress of the plot and the audience’s participation form an intellectual wrestling with each other. However, there is an obvious problem of "puzzle loss" in Daughter Back, which leads to the separation between narrative progress and audience’s participation.In the first half of the plot, The Daughter Who Comes Back throws at least four puzzles: (1) The mystery of the identity of the monkey masked man; (2) Xiaoxiu leaves or the mystery of death (whether to leave or not? What is Xiaoxiu’s real personality? Who killed Xiao Xiu? How did Xiao Xiu die? What about Xiao Xiu’s body? (3) The mystery of whether Li Wenzhuo really burned his brain and whether he killed people; (4) The mystery of Li Wenwen’s disappearance and death, etc. These problems all lead to a direction of "all people are evil", and also make the criticism of the universal evil of human nature behind an era context a possible construction of the theme that the audience expects. However, after the series throws out questions, the plot is constantly turning over, and the focus of the questions is constantly changing. For the original puzzles, the answers are revealed in an effortless and narrative way: for example, the monkey mask man is just a rogue, and coincidentally reveals the mystery that Li Wenwen died in a washing machine. And why is Li Wenzhuo there every time the Monkey Mask Man appears? For another example, what kind of person is Xiaoxiu, and is there a relationship between her death and her real personality? … … None of these questions give clear answers in the play. Although the series gives many fragmentary clues, Wang Zhongjiang’s positive personality and light death lead to a lot of redundant details and plots being invalid. In the end, taking Li Chengdong as the subject of doing evil and accepting the crime runs counter to the audience’s guess that all the people are doing evil, which greatly weakens the intelligence of the narrative and the depth of the theme.

Thirdly, from the level of suspense narrative, narrative rationality is the most critical factor for the success of suspense drama, and the rationality of details, plots and characters constitutes three key elements of suspense narrative rationality, but The Daughter Who Came Back has obvious rationality defects in these three aspects.For example, the fact that Liao Suifang went to grandma Cheng Wei’s house to look for Chen Youxi’s things and glanced at the photos of Cheng Wei’s parents on the wall was not necessarily related to the narrative; As a patient in a mental hospital, it is also questionable how MengMeng got the key to a mental hospital and got in and out freely. In a suspense drama supported by solid realistic details, it is also abrupt to take the "flying butterfly" as the confirmation details of the relationship between Li Wenzhuo and Li Wenwen. On the rationality of the plot, what is criticized is why Wang Zhongjiang’s family can let anyone in and out freely, so that Cheng Wei can sneak in twice to steal blood tests and steal videos; And why was Liao Suifang so calm when she saw the obviously false report on the DNA report? Furthermore, from the character, Liao Suifang, who is so smart and careful, drank Li Chengdong’s poisonous soup defenseless before going to the Public Security Bureau in the last episode? And Chen Youxi can see that Li Chengdong lied and admitted to killing Xiaoxiu, but he was so out of control after Li Wenzhuo said he choked Xiaoxiu? And so on, all confuse the audience. This separation of details, plots and characters is a serious damage to narrative rationality.

The above-mentioned problems of "The Daughter Coming Back" are the common problems existing in the original suspense online drama of "Misty Theater". Without the adaptation of Zi Jinchen’s original novel, the creation of the original suspense narrative script of social school reasoning, the deep-seated narrative integration of social problem consciousness, the construction of typed puzzle narrative and the solid construction of logical rationality are all key issues to test the creation of local suspense online drama. How to get rid of the "sense of decoration of the times" and make people get a deep social representation of sexual sin, how to avoid the "puzzle loss" and how to form the narrative tension of audience participation in suspense narrative, and how to get solid details support through the multi-level rationality of logic, fundamentally determine how far the local original suspense online drama can go. (Author: Zheng Huanzhao, Associate Professor, School of Literature, Jinan University)

CCTV News:The Central Meteorological Observatory continued to issue six early warnings on February 21, and it is expected that the large-scale rain, snow and freezing weather in the central and eastern regions will continue on February 21 and enter the strongest period of rain and snow.

According to reports, as of noon on the 21 ST, the Central Meteorological Observatory issued six warnings for the third consecutive day, which is extremely rare in the same period. Among them, the orange warning of cold wave is the highest level, and the warning of blizzard is upgraded from the 20th to yellow. Weather such as freezing rain or ice particles may affect at least seven provinces. With the unusually strong warm and humid airflow, it is easy to induce strong convective weather such as thunderstorms and short-term heavy rainfall. This year, the blue warning of strong convective weather was released obviously early, and the subsequent cooling mainly appeared in the south.

Li Ning, a meteorologist from China Meteorological Bureau, explained that the cumulative temperature drop in some parts of southern China will reach or even exceed 20 degrees Celsius. After the temperature drop, there will be frequent rain and snow, which will lead to the continuous significant low temperature in Henan, Hubei, Hunan and other places. The main duration is from 23rd to 27th, so we should pay attention to keeping warm. In addition, the yellow warning of blizzard will continue to take effect on February 21, and some areas in Shandong, Henan and Hubei will continue to encounter heavy snowstorms. On the south side of the blizzard area, at least seven provinces from Guizhou to Jiangsu will be threatened by freezing weather, among which the freezing rain in Hubei and Hunan will last longer, so we must be vigilant.

In addition to the snowstorm and freezing weather, we can see that the weather changes very frequently in the next six days, such as Wuhan and Changsha. In the next five or six days, it will almost be rainy and snowy every day. Changsha has the longest freezing rain, and Wuhan will also have such complicated precipitation phases as freezing rain, snowfall and rainfall after heavy snowfall.

Experts said that among many forms of precipitation, ice particles and freezing rain are relatively rare, which is related to the thickness of the warm layer in the air. When ice crystals and snowflakes in the high air pass through the warm layer, they will melt. If they re-freeze before reaching the ground, they will fall to the ground as ice particles. When cold water drops at about 0 degrees meet the ground at about 0 degrees, they will quickly freeze and form freezing rain, which is the main cause.

According to the weather situation, Li Ning, a meteorologist of China Meteorological Bureau, said that freezing rain will quickly freeze after it falls to the ground, and with the freezing rain continuing, the thickness of ground ice will continue to increase, which has a greater impact on traffic. In addition to the impact on road traffic travel, it will also cause the wires to be covered with ice, so the impact of freezing rain is even greater for high-speed rail travel and air travel.

Emergency Management Department: Hubei, Henan and Anhui launched a four-level emergency response to low-temperature rain, snow and freezing disasters.

In view of the wide influence of the large-scale freezing process of rain and snow, the complex phase of rain and snow and the large area of freezing rain, the emergency management department launched a four-level emergency response to low-temperature freezing rain and snow disasters in Anhui, Henan and Hubei yesterday (20th).

On February 20th, the Office of the National Disaster Prevention, Mitigation and Relief Committee and the Emergency Management Department, together with the China Meteorological Bureau, continued to organize joint consultations, video dispatching Hebei, Shaanxi, Shanxi, Henan, Shandong, Anhui, Hubei and other provinces, and targeted deployment of prevention and response work in key areas.

At present, it is at the peak of Spring Festival travel rush’s return trip, and the risk of low-temperature rain, snow and freezing disasters is high. At 12: 00 on February 20th, the emergency management department launched a four-level emergency response for Anhui, Henan and Hubei. Relevant regions are required to pay close attention to weather changes, strengthen organizational leadership and overall coordination, give play to the leading role of disaster reduction committees or special command agencies, strengthen joint consultation, judgment and departmental coordination, strengthen emergency rescue forces and materials preset and dispatched, make all preparations for disaster relief in advance, and make every effort to deal with sudden dangers and disasters. The Office of the National Disaster Prevention, Mitigation and Relief Committee sent working groups to Henan, Anhui and Hubei to help guide the prevention and response work.

I. Construction of human resources service institutions

By the end of 2016, there were 26,695 human resources service institutions with 552,828 employees (see Figure 1).

Figure 1 Changes of human resources service institutions and employees

From the category of service institutions, the human resources and social security departments of local governments at or above the county level (including other industry management departments) have set up 5262 public employment and talent service institutions, accounting for 19.7% of the total human resources service institutions; 1493 state-owned human resources service enterprises, accounting for 5.6%; 18,859 private human resources service enterprises, accounting for 70.6%; There are 227 foreign-funded and Hong Kong, Macao and Taiwan-funded service enterprises (including 103 Hong Kong-funded, 2 Australian-funded and 4 Taiwan-funded service enterprises respectively), accounting for 0.9%, and 854 private non-enterprises and other service organizations, accounting for 3.2% (see Figure 2).

Figure 2 Basic information of human resources service institutions in 2016 (unit: home)

According to the classification of the education level of employees, there are 353,375 people with college education or below, accounting for 63.9% of the total number of employees; There are 185,357 undergraduates, accounting for 33.5%; There are 14,096 people with master’s degree or above, accounting for 2.6%; There are 170,599 employees who have obtained qualification certificates, accounting for 30.9% of the total number of employees (see Figure 3).

Figure 3 Education of employees in 2016

By the end of 2016, there were 21,000 fixed recruitment (exchange) places and 11,675 human resources market websites set up by various human resources service institutions across the country. From the perspective of operation and development, the total operating income of the whole industry in 2016 was 1,185 billion yuan (including 879.2 billion yuan for the collection and payment of services such as service outsourcing), a year-on-year increase of 22.4%.

Second, the human resources service business situation

In 2016, all kinds of human resources service institutions nationwide served 694.47 million person-times, a year-on-year increase of 15.4%. There are 346.88 million people registered by various human resources service institutions in China to apply for jobs and ask for mobile services. Classified by academic level, there were 235.05 million people with college education or below, accounting for 67.8% of the total; 95.4 million people with bachelor’s degrees, accounting for 27.5% of the total; There were 16.43 million people with master’s degree or above, accounting for 4.7% of the total (see Figure 4). In 2016, various human resources service agencies nationwide helped 176.74 million people to achieve employment and mobility, up 17.7% year-on-year.

Figure 4 Academic qualifications of registered job seekers and those requesting mobile services (unit: 10,000 person-times)

In 2016, various human resources service institutions nationwide provided human resources services to 28.2 million employers, up 15.9% year-on-year. Among the employers who served, 2.13 million were state-owned enterprises and institutions, accounting for 7.6%; 19.5 million private enterprises, accounting for 69.1%; 3.27 million foreign-funded enterprises, accounting for 11.6%; Other employers made 3.3 million trips, accounting for 11.7% (see Figure 5).

Figure 5 Service Employers (Unit: 10,000 times)

In 2016, all kinds of human resources service institutions in China held 200,000 on-site job fairs (including 65,000 for college graduates and 61,000 for migrant workers). There were 108.7 million job seekers, a year-on-year decrease of 3.66%; The number of participants was 6.88 million, a year-on-year decrease of 2.36%; 100.99 million pieces of job information were provided, a year-on-year decrease of 2.7%. In 2016, all kinds of human resources service institutions nationwide published 285.18 million job recruitment information through the Internet, up 15.7% year-on-year; 592.08 million pieces of job information were released, up 20.9% year-on-year. With the extensive use of new technologies such as the Internet, online recruitment and mobile internet recruitment have flourished. As a result, the number of on-site job fairs, participating units and job seekers have declined to some extent.

In 2016, various human resources service agencies nationwide provided labor dispatch services to 282,000 employers, a year-on-year decrease of 0.6%; 8.76 million people were dispatched, an increase of 0.97% year-on-year; Registration requires 5.52 million personnel to be dispatched, an increase of 0.83% year-on-year. Various human resources service organizations provided human resources outsourcing services to 540,000 employers, with a year-on-year increase of 5.7%.

In 2016, various human resources service institutions nationwide provided human resources management consulting services to 2.29 million employers, a year-on-year increase of 7.7%. Managing 77.16 million floating personnel files, up 5.3% year-on-year; Relying on archives, we provided 44.32 million person-times of services such as salary adjustment, file consulting and issuing relevant certificates, with a year-on-year increase of 3.1%. Held 280,000 training courses, up 9.1% year-on-year; There were 12.08 million trainers, up 8.6% year-on-year. The senior talent search (headhunting) service successfully recommended the hiring of 1.16 million senior talents of various types, with a year-on-year increase of 12.9%.

　　Cctv newsAccording to Red Shield Nangang WeChat WeChat official account News, on December 17th, State Administration for Market Regulation, Nangang, Harbin, informed the investigation on the mess of the back kitchen of online celebrity Barbecue Shop: Recently, some netizens posted a short video to reflect the mess of the back kitchen of the "Fancai Xiaochan City Fast Food Restaurant" located at 69 Xingda Road, nangang district. Law enforcement officers from the Catering Department of nangang district Market Supervision Administration and Haxi Market Supervision Administration arrived at the scene at 15:14 on the same day for inspection, and found that the problems in the store were basically consistent with the short video. Law enforcement officers filed an investigation on the spot according to law and issued a notice to correct it. At present, the case is under further investigation. The store has now closed for rectification.

We hold our mobile phones for social chat, online shopping, playing games and watching news every day, enjoying the convenience brought by mobile phones, but the accompanying traffic problems are a headache. There is basically WiFi at home, so don’t worry about it, but once you go out, the speed and traffic become a big problem. "Is there WiFi here?" It has also become the most frequently asked question. Now 360 free WiFi teaches you to surf the Internet and save a lot of traffic fees, and bid farewell to "traffic shortage" from now on.

The first trick is to get free WiFi in public places. Now all major shopping malls, restaurants, airports, buses and other public places have covered free WiFi, and we can access the signal to enjoy the free network, showing photos, chatting, online shopping, receiving emails and so on. However, we must be cautious when surfing the Internet. The incidents of criminals using free WiFi to steal user information often occur. It is recommended to install 360 free WiFi for security detection, and find phishing and fake WiFi at the first time to protect mobile phones from phishing and Trojan horses.

The second measure is to use the offline function of the mobile phone. Now many apps have added offline functions, such as offline music, offline video, offline reading and so on. Using the offline function, download in advance in the WiFi environment, which can also save a lot of traffic.

The third measure is to close the mobile network data. This is the most thorough way to save traffic, but it will be isolated from the world. We can’t talk about WeChat, brush Weibo, show photos and bask in sweetness. Our world is so wonderful, but unfortunately we can’t share it with each other.

The fourth measure is to cultivate good online habits. For example, turn off unused software in time, turn off automatic synchronization of weather, calendar and other applications, and turn on the browser’s traffic compression function, which can save traffic well.

Do you think the above tricks are too humbled to surf the internet and are not happy at all? Just take a free WiFi and be afraid? Then the fifth measure must not be disappointing.

The fifth measure is to use 360 free WiFi to connect the exclusive hotspots of the three major telecom operators at any time, and the number of hotspots has reached 130 million. 360 Free WiFi spends huge sums of money to purchase the traffic of the three major operators every month for users to use for free, and you can surf the Internet for free with a click, eliminating the need for mobile phone verification and other links. In the WiFi environment, users can also enjoy the advance payment protection provided by 360 in case of fraud, so as to avoid network risks and property losses.

This newspaper (reporter Yan Liwen/photo)The Guiding Opinions on Cultivating Traditional Dominant Food Producing Areas and Local Characteristic Food Industries jointly issued by the Ministry of Industry and Information Technology and other 11 departments clearly states that by 2025, the development pattern of local characteristic foods with "10 billion leaders, 100 billion clusters and 1 trillion industries" will be basically formed, and a number of national famous local characteristic food brands and typical cases of local characteristic snacks industrialization will be created.

As a representative of food on the tip of the tongue, local specialty snacks have condensed the wisdom of countless working people and are an inexhaustible motive force to promote regional economic development. With the growth of the new generation of consumer groups and the surge of online marketing, local specialties such as snail powder and hot and sour powder have ushered in new development opportunities. As a new force of convenience food, how will it develop more steadily and sustainably in the future?

A few days ago, at the Forum for the Development of Instant Food Industry of the 23rd China Instant Food Conference hosted by chinese institute of food science and technology, the participating experts and business representatives exchanged ideas around the cluster development advantages of local specialty snacks and explored the road to industrialization of local specialty foods.

Youpinzhi innovation special food

In recent years, the continuous growth of convenience foods such as hot and sour powder and snail powder has shaken the pattern of weak flour in the past decades, and these products have injected new vitality into the convenience food industry.

When talking about the development of snail powder, Lu Xiaoli, a professor at Sichuan University, said that the rapid development of Liuzhou snail powder industry is inseparable from the support of national policies, the promotion of local governments, the support of consumers and the vigorous marketing of merchants. Its product structure is not limited to the original model, and it has made great innovations in ingredients and soup packages. At present, there are more than 200 brands of pre-packaged Liuzhou snail powder, and the technical level of the production line integrates mechanization, automation and intelligence, which effectively helps the high-quality development of the industry.

Like snail powder, hot and sour powder is also working hard to improve quality. Dai Guichun, deputy general manager of the Instant Noodles Division of Sichuan Baijia Akuan Food Industry Co., Ltd. said that Baijia Chenji Hot and Sour Powder, as a pioneering representative of convenience fans, is also constantly innovating and developing to meet the growing health needs of consumers. "Jinli Ancient Street" small fresh flour, using a brand-new wet flour technology, produces wet flour with a water content of more than 50%, highly restores the taste of hand-beaten wet flour in restaurants, and makes authentic Sichuan-Chongqing snacks enter thousands of households.

He Jiguo, a professor at the College of Food Science and Nutritional Engineering of China Agricultural University, is concerned about the functional convenience market for fans. He said that convenience food has become a part of the staple food of Chinese residents. Consumers have a large intake of staple food and high intake frequency, and its advantages after functionalization are remarkable. Enterprises should pay attention to the use of raw materials in the process of functionalizing convenience foods. The ingredients of food can increase the homology of medicine and food. Considering the adaptability of different combinations, on the basis of strictly observing relevant national laws and regulations, innovative research and development of functional convenience foods can meet the special needs of consumers.

"It is also an innovation for one side to raise one side by soil and water." Colin, manager of convenience food category of Shandong Tianbo Food Ingredients Co., Ltd., said that returning to tradition and focusing on quality are the focus in the industrialization of convenience food. Whether it is instant noodles, boiled noodles or mixed noodles, its essence is to meet the needs of consumers for meal replacement in specific scenes. In recent years, the development of fast food powder is oriented to high-end, regional and restaurant reduction, which also shows that product innovation should focus on people-oriented reduction of catering products, including taste reduction, quality reduction and fireworks reduction, bringing new value to consumers.

Strong cluster to cultivate advantageous industries

Hot and sour powder, snail powder, Regan Noodles, crossing the bridge rice noodles … These special snacks from all over the country are gathering resources, forming industrial clusters and driving local economic development.

As the "Capital of Hot and Sour Powder in China", Tongxu has provided a model for building a local snack industry cluster. Han Zhenqiang, the county magistrate of Tongxu County, Kaifeng City, Henan Province, said that in order to realize the development of hot and sour powder industrial cluster, Tongxu County planned to build a hot and sour powder industrial park with a total area of 2,730 mu, covering hot and sour powder cakes and ingredients processing, production and packaging, cold chain logistics, R&D quality inspection, e-commerce live broadcast and so on. At the same time, with minimal approval, strict constraints, excellent service and extremely fast efficiency, we will provide quality services to the majority of enterprises and continue to empower industrial development.

In Sichuan, all kinds of special foods also gather in groups. Hou Jinglin, Deputy Director of the Management Committee of Tianfu Modern Seed Industry Park in Qionglai City, Sichuan Province, introduced the investment project of green food industry in Qionglai Economic Development Zone. He said that Sichuan Qionglai Economic Development Zone focuses on the development of food and beverage, high-quality liquor and other industries, and strives to build a leading green food and beverage industry base in the west. It is the main bearing place for the development of Chengdu liquor industry and the liquor industry in the metropolitan area, initially forming the development trend of the whole liquor industry chain.

According to Ren Weiwei, executive president of Chengdu Food Industry Association, the emergence of local specialty snack industry clusters is the choice for the development of consumer market. In the future, the development of characteristic industries needs industrial thinking, government support and industry promotion. Enterprises need to have the ability of continuous product innovation and model innovation, open up the market through the marketing method of "online explosion and offline expansion", create a resounding product brand and category brand, realize the leap-forward development of enterprises, and create a trillion-dollar local specialty snack industry market.

Promote development and empower industry iteration

The structure of the convenience food industry has quietly changed, and the products such as instant vermicelli, rice noodles and rice noodles have catered to consumers’ demand for local specialties.

Li Shu, director of the Network Supervision Department of Henan Provincial Market Supervision Administration, believes that the role of digital technology in the industrialization process of local specialty snacks should not be underestimated. Henan is a big food manufacturing province, and it is proposed to speed up the certification of smart workshops and smart chemical plants in the construction of public brands of "Famous American and Henan Products". The growth of the output value of single products such as snail powder and steamed eggs with flour is inseparable from the help of enterprises to analyze and accurately position the market with big data. Industrial digitalization is promoting major changes in production methods and social economy, empowering and vigorously promoting the take-off of small and medium-sized enterprises.

Zhang Yi, founder and CEO of Ai Media Consulting Group, said that the categories represented by Liuzhou snail powder, Chongqing hot and sour powder, Hunan Changde rice noodle, etc., restore and reproduce local food and flavor snacks, which are favored by consumers, and the regionalized features of convenient noodles are increasingly obvious, and new categories and new tastes of convenient noodles with regional characteristics are rapidly hatched. In the future, it will be the trend of product innovation and development for the instant noodle food industry to speed up cooperation with universities and research institutes, dig deep into regional traditional foods and conduct in-depth research on special foods in different regions.

He Yao, the founder of Sichuan Creative Box Brand Marketing Planning Co., Ltd., said that when talking about the innovative planning and three-dimensional marketing of new convenience foods with local characteristics, the R&D propaganda of new categories should clearly state "Who am I", focus on one point and one group of people, and avoid making products that are suitable for any scene and can be eaten and eaten by men, women and children without memory points. In the face of the changing market, only by making the brand itself a "flow" can the brand grow red after the flow "fades".

Liu Haoyu, Deputy Secretary-General of chinese institute of food science and technology, said that with the influx of more and more brands and capital, both the marketing model and product design have subverted the previous forms and easily switched between culture and personality. In the new era, the convenience food industry, as the main force in the field of food industry, the important carrier of rural revitalization and the key support of healthy China, will play an important role in the process of Chinese modernization, and the industrialization process of local specialty food is also an important way for the convenience food industry to meet people’s yearning for a better life.

Consumer Daily, October 12, 2023

For most people who eat melons, the work of public relations (PR) is both unfamiliar and familiar. On the one hand, public relations are often over-deified and demonized. In the public’s imagination, they are either behind-the-scenes traders or professional liars who turn black and white upside down; On the other hand, in today’s public opinion environment, it is difficult for ordinary people to distinguish what is news and what is soft text, and public relations are everywhere, which largely determines what information we can access, thus affecting our judgment on many public events.

Poster of public relations

The British drama Flack, which began to broadcast on Pop TV in February this year, focuses on the work and life of several female public relations companies in a top public relations company in London. Their clients are all former glamorous celebrities such as stars, talk show actors and best-selling authors, but no one knows how public relations cleaned up their mess behind the camera and helped them through one crisis after another that may end their careers.

Robin (anna paquin), the heroine, is such a "fireman" who is on standby for 24 hours. Every time she receives a call from a customer for help, she has to rush to the scene at the first time to calm the customer’s mood, discuss strategies, mobilize personnel and contact the media, so as to settle everything in the shortest time. In the first episode, chef Henderson, who has always been shown as a good husband and father, was exposed to the erotic news. Once things get too big, he will not only lose his income of 20 million pounds a year, but also puncture the fantasy of all British housewives-because almost every British housewife has a cookbook on her shelf.

Robin’s idea is to divert the media’s attention. "If you want the media to let go of this bone, you must give them better materials." Robin told Henderson that the sympathy card is always the most effective. He asked Henderson to arrange a breast cancer screening for his wife and lied to the public that his wife had found a lump in her breast. In front of the camera, they are a loving couple; After the camera, in order to persuade his wife to cooperate with the performance, Robin promised to give her a cookbook of her own within one year and arranged for her to attend a variety show of dance.

Good public relations can not only solve the crisis, but also create a topic. In the last episode, a Premier League player who is nearing the end of his sports career turned to Robin for help. He was on the verge of bankruptcy due to excessive spending and investment failure, and wanted to make a good profit before retiring. Robin once again contributed her genius. She made the straight male player pretend to be gay and come out publicly. As the "first Premier League player to come out publicly", he will be invited to various variety shows, and commercial endorsements will follow, and he will soon earn a lot of money. Ironically, at the same time, his star friend is holding a wedding, and he is in love with the marriage partner. This century wedding is also organized by Robin, and the wonderful fate of the two clients is ridiculous.

Public relations stills

As a group of "professional liars", public relations people have long been invulnerable. They should be the most thorough cynics in the contemporary era, and nothing will make them experience inner moral struggle again-except in rare cases. Robin’s two "conscience discoveries" in the play are impressive.

Once, a 17-year-old black girl named Sammo, a child prodigy of classical music, had her contract with the record company expired. She and her "Tiger Mother manager" were unwilling to fade out of the entertainment circle and wanted to take this opportunity to transform into a rebellious pop music talented woman. Robin and her colleagues came up with the idea of "scandal marketing". They arranged for Summer to shoot a sex video with a little movie star, and pretended that the cloud disk was hacked and leaked the video. Afterwards, she can issue a statement denouncing the video disseminators for invading privacy, winning the sympathy of female fans, and at the same time showing her mature and sexy side, getting rid of the image limitation of child stars and successfully transforming.

Everything was planned perfectly, but when it came to the shooting scene, Summer got stage fright. She was still a virgin who had never had sexual experience. She was auditioned everywhere by her eager mother, and she had no childhood, and she didn’t have the normal social life that a girl should have. When all the staff were in place, Summer was hiding in the toilet alone, and her mother kept threatening her. Robin finally couldn’t stand it. She decided to find a body double for Summer and told her that no one could force her to do it as long as she felt uncomfortable.

Poster of public relations

If only Robin stopped in time to avoid injury, then in the penultimate episode, Robin took the initiative to report her client to the police. In this episode, Robin accompanied his client, veteran movie star Calvin, on a business trip to new york. Before the plane took off, Calvin found that there were two messages from the police in his mobile phone, and he was forced to turn it off before he could check the contents. Calvin thus thought that not long ago, the maid at home broke his computer and sent it to be repaired privately. There were many nude photos of children in the computer (he was a pedophile himself), and the police called. He must have been reported by the technician in charge of computer maintenance.

It was a nightmare flight for Robin. Worst case, by the time they got off the plane, the news that Calvin was a pedophile had spread all over the world, and reporters were already stuck at the airport arrival, waiting for their response. Robin used his quick wits to come up with a solution for Calvin: pretend that these photos are his homework for his pedophile role in the new movie. She even found a screenwriter temporarily and began to tailor the play about pedophilia for him.

When everything was arranged, the plane landed. Calvin found that the reason why the police called him was not that he found those photos, but that his brother had an accident. After the robbery, he immediately freed himself from his remorse and began to plan a "hooking up trip" in new york. Calvin’s face disgusted Robin. She called the familiar police to report him and warned them that the phone call never happened.

Not long after, the news of Calvin’s arrest appeared on TV, and Robin tentatively asked her boss what to do. The boss told her that the company had announced the termination of Calvin’s contract and claimed that he knew nothing about it. Although it is common for people in this industry to be pushed over by have it both ways, the professional ethics is still unavoidable: under what circumstances will public relations choose to abandon customers, or even take the initiative to report customers and help customers who break the law cover up their crimes, and will public relations bear joint responsibility? If the lawyer who defends the criminal is to maintain the justice of the judicial process, what about the public relations who whitewashes the criminal?

Public relations seems to be a profession with "original sin". This drama does not whitewash this part. At the same time, it also gives the characters the ability to reflect, and retains their conscience and empathy that are not completely alienated by the profession. But back to reality, instead of imposing moral condemnation on the public relations industry, it is better to reflect on whether our social function has been completely corroded by business logic.