[History of independent brands in car home] In a blink of an eye, the history series of independent brands has gradually come to an end. Recently, we reviewed a series of independent brands with a weak sense of existence, such as the Yellow Sea, Cheetah, Shuanghuan and Mustang, but one has never been included in the "completed" list. It’s not that nobody cares. It’s precisely because this car company has a subtle and slightly embarrassing situation in China. People "know it but are not familiar with it" and "can’t forget it and can’t remember it". It is Zotye Automobile. Once upon a time, Zotye was deeply impressed by Jiangnan TT, which is known as the lowest-priced passenger car in the world. Today, we will break through the layers of fog covering Zotye and jointly understand the bumpy course of this independent brand along the way.

1992-2002
Ten years from hardware machinery factory to Zhongtai auto start.

　　People say that it is the hardware history of China for 5,000 years, which has made Yongkang, the capital of hardware, and Zotye Automobile, which we are familiar with today, originated from here. Since ancient times, Yongkang has been a thriving place of hardware industry in China. "Hardware artisans travel everywhere, and the government and counties are inseparable from Kangkang" is a true portrayal of Yongkang craftsmen’s crisscrossing. It is for this reason that this small town located in Jinhua, Zhejiang Province has long been famous.

　　In the 1990s, with the deepening of domestic reform and opening up, Yongkang ushered in the opportunity of rapid development. In 1992, the state made great efforts to establish China Science and Technology Hardware City in Yongkang, Zhejiang Province, which further consolidated Yongkang’s position as the "Hardware Capital" and at the same time gave many local small and medium-sized enterprises the opportunity to develop rapidly.

　　On July 17, 1994, Yongkang Great Wall Hardware Machinery Factory was formally established in Zhejiang Province. After the establishment of the machinery factory, it was mainly engaged in the production and manufacture of motorcycle parts, gas stove parts and small household appliances. Ying Jianren, the later chairman of Tieniu Group, was the director of this hardware machinery factory at that time. Their hardware products sell well at home and abroad, and they have accumulated a lot of original wealth and experience in manufacturing hardware accessories for the machinery factory, which played a very important role in the process of integrating resources and building Zotye Automobile in the later stage of the machinery factory.

　　Although Yongkang is known as the "Hardware Capital", it is the annual China Hardware Expo that really makes this hardware city prosperous. Since 1996, Yongkang has held a grand hardware fair every year, which not only broadened the distribution channels of products, but also successfully attracted investment, attracting a large number of well-known enterprises at home and abroad to join. Great Wall Hardware Machinery Factory has soared and developed rapidly with this east wind.

　　The explosive development made the Great Wall Hardware Machinery Factory with an initial registered capital of 70,000 yuan quickly transform into Tieniu Group with a registered capital of 101.8 million yuan and a wide range of products. Under the leadership of Chairman Ying Jianren, Tieniu Group did have a bull-like development momentum in the early days of its establishment. Due to the injection of a large amount of capital and technology, Tieniu Group gradually shifted its business focus to the development and manufacturing of higher-level automobile and tractor parts, motor products, instruments and meters, building materials, etc., and the scale of the enterprise has also changed dramatically.

　　Time soon entered 2000. During this period, the domestic automobile market experienced a short-term blowout development. The huge market demand, high profit of bicycles and relatively few kinds of automobile products at that time made many domestic enterprises with certain strength see opportunities. It is precisely because of this that a large number of local car companies have sprung up like mushrooms after rain. Everyone shouts to build a car, but they don’t know that there is an essential difference between producing cars and hardware machinery. Because of the foundation of hardware machinery industry, it is not difficult for Tieniu Group to produce body sheet metal parts and small electrical equipment in cars. However, the production of important parts such as automobile engine and gearbox is far beyond Tieniu Group’s own ability. If you want to build a car, you must rely on resource integration. So since 2002, Tieniu Group has embarked on its own road of acquisition and integration.

2003-2008
Acquisition and integration/borrowing chickens to lay eggs Tieniu Group strives for development in turmoil

　　Jinma Co., Ltd. is located at the foot of Huangshan Mountain, a world-famous scenic spot. It is a joint-stock enterprise mainly engaged in the production of key automobile parts, motors and electric vehicles. The strength of Jinma Company is exactly what Tieniu Group lacks and has been looking for. Soon, this company has become the main target of Tieniu Group’s resource integration strategy.

　　In 2003, Tieniu Group invested to acquire a large number of shares in Jinma, and became the largest shareholder of Jinma Co., Ltd.. Jinma Company is a joint-stock enterprise mainly engaged in the production of key automobile parts, motors and electric vehicles. The advantages of Jinma Company are exactly what Zotye Automobile lacks and has been looking for. Zotye Automobile has further improved and expanded the vehicle manufacturing platform through technical integration with Jinma Company, and settled many difficulties encountered on the road before.

　　On September 15th, 2003, Zotye Holding Group was formally incorporated, and Wu Jianzhong became the chairman of Zotye Holding Group. Among the investment shareholders of Zotye Holding Group, there are family members who have been engaged in auto parts for many years. After years of development and operation, most of these family enterprises engaged in the production of auto parts have become parts suppliers of such auto companies as BAIC, Changhe and Jianghuai. With the support of such an auto parts enterprise group, Zotye Group, which has just been reorganized, seems to be ready to enter the field of vehicle manufacturing.

　　However, the fact is far from as simple as it seems. Although the organizational structure of the enterprise has rapidly taken shape and the foundation of parts has been formed, what bothers Zotye and Wu Jianzhong is that the enterprise has almost no independent research and development ability, but it has no idea where to start if it wants to build a car. From this, Zotye chose a shortcut that most independent brands will take in the early days: directly acquire mature models or production lines and quickly produce real automobile products.

　　Adhering to the initial development plan of "takenism", Zotye Automobile, headed by Wu Jianzhong, began to look for available vehicle resources. By chance, Wu Jianzhong learned that a Taiwan Province car company planned to sell a Toyota TERIOS production line due to financial problems. When the car-making project was at a loss, this news undoubtedly touched Wu Jianzhong’s nerve, and he didn’t want to miss any opportunity to get the enterprise on the right track quickly.

　　After careful consideration and relatively extensive market research, Wu Jianzhong thought that there was a shortage of small urban SUVs such as Toyota Terui in China at that time. If this production line can be successfully introduced, the car will be welcomed by young domestic consumers. By then, not only will enterprises be able to get on the right track quickly, but consumers will also be more likely to accept Zotye, a newly established independent brand.

　　At the thought of this, Wu Jianzhong can’t sleep at night. He immediately led the negotiating team to Taiwan Province and had a long and arduous negotiation with the car company. In fact, before Zotye got the news, well-known domestic independent brands such as Geely and Chery had already noticed this Toyota Terui production line. However, due to the fact that the models produced on this production line are not in line with the development direction of the enterprises, and these enterprises have other choices, they have never reached a consensus on whether to buy this production line, and the long decision-making process has gradually made Taiwan Province lose confidence.

　　At this time, the arrival of Zotye was just right. After several rounds of negotiations, Zotye finally successfully bought this Toyota Terui production line. In order to ensure foolproof use, Zotye packed the whole set of production equipment, molds and even technical workers and managers back to Yongkang. In 2005, Zotye’s vehicle manufacturing plant was officially completed, and the production line and engineers imported from Taiwan Province were also in place as scheduled. Zotye finally cleared all obstacles and began to really implement its own vehicle manufacturing plan.

　　With a mature production line and a team of professional technicians, the first batch of models will soon be rolled off the assembly line from Zotye Factory. However, the smooth roll-off of the first batch of models did not make Wu Jianzhong happy, and there was a "big event" in his mind that needed to be solved urgently. Although the original car has been built, Zotye Automobile at that time did not have a "birth certificate", and it was theoretically impossible to sell it in the market.

　　Like many independent brands that became monks in the past, Zotye executives were anxious like ants in your pants at this time. It’s not that enterprises don’t have the qualification to build cars. In fact, at that time, the application materials of several independent car companies had been piled up in the national ministries for two or three years, and there was no news, and the date of approval was far away. In desperation, Zotye had to emulate other independent brands and started the idea of cooperating with qualified car companies to build cars by backdoor, which seemed to be the best way Zotye could think of at that time.

　　Finding a way, Wu Jianzhong began to solve this thorny problem. He visited several qualified state-owned automobile enterprises such as BAIC, FAW and Changhe, trying to obtain automobile production qualification through cooperation. However, due to various reasons, Wu Jianzhong’s attempts ended in failure without exception. It’s not a business trip, and the successive failures made Wu Jianzhong temporarily give up the idea of cooperation with state-owned automobile enterprises. He thought that it was better to find private enterprises that were closer to their own corporate identity, so Wu Jianzhong turned his attention to the vast number of private automobile enterprises.

　　In the end, Chengdu Xindadi Automobile Co., Ltd. entered Wu Jianzhong’s field of vision. This enterprise has the qualifications of developing, producing and selling Class II and III vehicle chassis, passenger cars, medium and large buses, light, medium and heavy trucks with 1.5-25 tons and special-purpose automobile products. Moreover, the company has no similar passenger car products, which meets the cooperation needs of Zotye in all aspects, and Zotye has also offered quite sincere cooperation conditions to Xindadi, and finally.

　　In this way, Zotye Automobile was able to "borrow the belly to have children", and obtained the automobile production catalogue through cooperation with the new land, and was allowed to sell the automobile in the market under the name of "Zotye". On January 10th, 2006, Zotye’s first automobile product was listed in 2008 under the name of "Zotye on the Earth". Because it came from Toyota production line, this car has a very high similarity in appearance with TERIOS produced in the late 1990s.

　　Zotye 2008, located in a small SUV in the city, looks very small, and its tall and narrow body makes it look like a van. Although the body size is only 3900mm×1555mm×1670mm, in order to ensure greater practicability, Zotye 2008 still adopts a four-door design, and the styling style of the front of the car is biased towards simplification. The irregular headlights with quite pocket size reveal a little cute temperament to the front face. The rear side door+external spare tire is also the usual design of Japanese SUV models in the early 21st century.

　　In terms of power, Zotye 2008 didn’t use Toyota engine. In the early stage, it was equipped with a 1.6L naturally aspirated engine from Mitsubishi, with a maximum power of 100 HP and a maximum torque of 133 Nm. In the later stage, Zotye also added a 1.3L version equipped with Mitsubishi 4G13 engine, with a maximum power of 93 HP and a maximum torque of 108 Nm.

　　Although the products were successfully marketed, Zotye 2008 at that time could only be produced and sold as a "new earth car" in the national motor vehicle catalogue, and the first batch of Zotye 2008 listed had a lot of minor defects, which often caused such quality problems. However, even so, this car successfully sold more than 11,000 units in 2006. Judging from the enterprise situation and bicycle sales at that time, Zotye can be regarded as a success in the first battle.

　　This good momentum continued until 2007. Zotye sold more than 2,000 units in the first two months of 2008. If this momentum continues, it is only a matter of time before reaching the goal of annual sales of 30,000 units. However, the better the sales volume, the more anxious Wu Jianzhong felt. Of course, the reason was that Zotye 2008′ s identity was "not justified" at that time, and it could only appear as a "land car" in the national motor vehicle catalogue. It is still a big problem for Zotye to continue to find a suitable "shell".

　　To this end, Ying Jianren, chairman of Tieniu Group, once again raised the banner of acquisition. Since the end of 2006, Tieniu Group has been eyeing Jiangnan Automobile, which is about to face restructuring. This self-owned brand automobile enterprise in Hunan once flourished due to the production of Jiangnan Alto. In March 2007, Tieniu Group successfully acquired 70% of the shares of Jiangnan Automobile Manufacturing Co., Ltd., thus taking Jiangnan Alto to its subsidiary and "buying" a car "birth certificate" of its own, and they also got the opportunity to enter the domestic car market. With the full support of Tieniu Group, Zotye Automobile seems to have a brighter future, and their cooperation with Jiangnan Automobile is quite smooth.

　　Both Zotye and Jiangnan are obviously sincere about this merger. At the Shanghai Auto Show in 2007, Zotye, who just completed the acquisition, joined hands with Jiangnan Automobile to appear at the auto show. In addition to the new Zotye 2008 with 1.3L and 1.5L power versions, five models of Jiangnan Alto were exhibited at the booth, which undoubtedly announced the marriage of the two. However, it was soon discovered that the merger between Zotye and Jiangnan was just the beginning, and Tieniu Group wanted to play a bigger game.

　　In May of the same year, the production of Jiangnan Alto, which had been suspended for more than half a year, resumed. The slogan "Zotye Jiangnan, a grand event of Hunan" was hung in the Jiangnan automobile assembly workshop in Hunan, and the cooperation between them was harmonious. At the same time, Zotye did not waste its hard-won car production qualification. Also in May, the media frequently revealed that Zotye Automobile had already started to contact Fiat Group and had signed some cooperation agreements. The news was later confirmed by Zotye and Fiat, and Zotye said that they would produce a Fiat car in China in a special form of buyout.

　　Later, it was revealed that Zotye was going to buy Lancia Lybra, a mid-level car owned by Fiat, which was discontinued in 2005. Because of the buyout, once this car is produced in China, it will directly hang the Zotye brand logo. For the future, Zotye has also planned a quite grand blueprint. They plan to continue to cooperate with Fiat Group in the future and purchase 7-8 more models. In 2008, they will realize the annual production and sales of 20,000 cars, and in 2010, they will realize the annual production and sales of 50,000 cars. In the next few years, they plan to increase the overall production capacity of Zotye cars to 300,000 cars.

　　Buying a production line is not something that can be completed overnight. Zotye Automobile first cooperated with Fiat Group on automobile engine projects. Also in May 2007, Tieniu Group, the parent company of Zotye Automobile, signed an agreement with Tongling City, Anhui Province to start construction of an engine factory with an annual output of 150,000 units in the local area through the acquisition of Tongfeng Electronics Co., Ltd.

　　On the one hand, Zotye has flourished in the capital market, on the other hand, it has not relaxed the development of the product side. At the end of 2007, Zotye launched an improved 2008 model, and the front face of the new car became more concise and generous. The lower part of the fender added a "game flavor" to the whole car, which also added some cross-border elements to Zotye 2008. Obviously, Zotye wanted to bring the image of 2008 closer to Jimny and strive to build a small city SUV with special driving pleasure. It is for this reason that Zotye 2008 has always had good sales in domestic and foreign markets.

　　In November of the same year, several Algerian foreign businessmen came to Zotye Automobile Group not far from Wan Li to discuss the export business of new Zotye 2008. In fact, Zotye 2008 had been exported to North Africa, the Middle East, Southeast Asia, Russia and other countries or regions long before this negotiation, and it was still very popular in these countries. And "domestic export" is also a road that domestic independent brand car companies often have to take.

　　"As long as 18,000 yuan, Alto will drive home", Zotye shouted such a promotion slogan in 2008, and in that year, Jiangnan Alto became the lowest-priced passenger car in the world because of its starting price of 18,000 yuan. There is no ABS, no electric windows, no front fog lights, and even no air conditioning. It is completely a scooter for third-and fourth-tier cities.

　　In terms of power, Zotye Jiangnan Alto uses JN368QA 0.8L three-cylinder EFI gasoline engine with a maximum of 36 horsepower. In addition, there is JNJ7112 with JN465QA four-cylinder EFI gasoline engine. Equipped with a four-speed manual transmission, the maximum speed is 120km/h, which meets the national III emission standard and can be extended to the national IV standard. It is such a car that its sales volume actually reached an astonishing 30,000 units in the first year of its resumption of production, and the name of "the cheapest scooter in history" was thus well known to consumers.

2008-present
All-round efforts are made in the field of passenger cars, and Zhongtai Automobile is on the right track.

　　With the successful convening of the 2008 Beijing Olympic Games, "energy saving and emission reduction" has become the future development direction advocated by the whole society, and domestic independent brand car companies are focusing on new energy vehicles. Zotye is also unwilling to lag behind in this new energy wave. In the second half of 2008, Zotye decided to develop an electronic control system on its own car platform, and strive to make every model of Zotye have a pure electric version in the future.

　　Just as Zotye was determined to make great efforts to develop new energy vehicles, they made a "big move" at the first auto show after the Beijing Olympic Games. On September 19th, 2008, Zotye launched a modified 2008 model. In the early stage, it launched four models with 1.3L and 1.5L engines, with the price range of 55,900-64,900 yuan, but at this time its name has changed to Zotye 5008. Regarding the change of the model name from "2008" to "5008", the manufacturer said that this actually shows Zotye’s idea of "leapfrog" improvement of this car.

　　So is the fact really as Zhongtai said? The overall shape of the 5008 has not changed much from the previous model, and it still maintains the positioning of a small SUV with Cross crossover style. The redesigned headlights and front bumper add a bit of fashion to it, but this change in details has not added too many points to its appearance. Although the shape is more beautiful than before, it is still not outstanding.

　　In terms of power, Zotye 5008 is still equipped with 4G13 from Mitsubishi and two small-displacement naturally aspirated 4G15 engines, of which the maximum power of the 1.3L engine is increased to 93 horsepower, and that of the 1.5L model is increased to 106 horsepower. Although this performance can meet the needs of transportation in the city, it does not have the performance of "skipping" as Zotye said. However, it is quite surprising that Zotye 5008 still maintains a good sales performance in the shrinking domestic automobile market.

　　In order to improve the corporate image in an all-round way, Zotye launched a brand-new logo in the same period of listing in 5008. The new logo takes the initials "Z" of Zotye Automobile as the main element, which has high recognition and modern and fashionable style. The new LOGO also seems to bring good luck to Zotye. In the first year of its listing, 5008 sold nearly 50,000 vehicles, with an average monthly sales of more than 4,000 vehicles, ranking fifth in the domestic SUV hot-selling list that year. After the success of the first battle, the redesigned Zotye 5008 also brought surprises. Zotye Auto is also gradually familiar with domestic consumers from this time and has become a brand that people can’t forget.

　　In December, 2008, Zotye bought out the first model of Fiat Group-Mengdi Braun. With the smooth production of this MPV model, the cooperation between Zotye and Fiat seems to have been very deep. At the same time, it was even reported that Zotye had bought out four production platforms of M/P/D/L from Fiat, and Palio, which was once produced in Nanjing Fiat, will also be produced in Zotye Factory, renamed Padi and hung with Zotye logo.

　　However, just before the news was confirmed, Fiat jumped out to clarify the facts, saying that it was only a normal business transaction with Zotye. Fiat sold a batch of production equipment and technology to Zotye, and allowed Zotye to use these technologies to produce Zotye’s products, but it never included Fiat’s brand use rights, that’s all. The rumors of "takeover", "deep cooperation" and even "joint venture" exposed by the media have been exaggerated, and Fiat will find another partner in China.

　　Fiat’s face-to-face denial is a temporary ending to this cooperation storm. Time quickly came to the 2009 Shanghai Auto Show. At this auto show, Zotye launched a 2008EV pure electric vehicle with a price of 119,800 yuan. The new car uses lithium-ion batteries, which are compatible with household power supply and fast charging mode. The maximum power of the motor is 37 horsepower, the maximum speed is 110km/h, and the maximum driving range is 300 kilometers, which can meet the needs of people in the city. In August of that year, Zotye 2008EV electric vehicle and BYD F3DM were successfully listed in the first batch of new energy vehicles in China, and they can enjoy the state subsidy policy.

　　After successfully boarding the new energy vehicle subsidy catalogue, Zotye began to rapidly promote the mass production and listing of 2008EV. At the beginning of 2010, the first batch of Zotye 2008EV electric vehicles were officially put on the market. However, unlike ordinary models, Zotye will promote this pure electric vehicle by leasing in the early stage, and the sales method will be decided according to the market situation in the later stage.

　　At this time, Zotye is actually planning a rather grand plan. After experiencing the storm of cooperation with Fiat, Zotye finally chose to change the previous "KD" production mode, digest and integrate the acquired Fiat model platform and technology, and comprehensively make several new cars in China. Domestic models will use a large number of local spare parts and reduce the price. Not only that, the new car will also be rebranded with Zotye’s brand-new "Z" letter logo and use a brand-new name.

　　With the new hatchback car "Lang Lang" rolled off the production line in June, 2010, Zotye’s plan for the new car series "Lang Lang" has surfaced in an all-round way. Counting Lang Yue and Lang Jun, which just rolled off the production line, Zotye has built a brand-new "Lang Series" product line consisting of three new cars. Combined with previous reports, it is not difficult to find that these three new cars are actually built on the Fiat 178 platform acquired by Zotye, and the prototypes corresponding to Langlang, Langjun and Langyue are Fiat Palio, Siena and Dream Braun respectively. It seems that the development and production of new cars with the help of overseas platforms has become the only way for the development of domestic independent automobile brands.

　　With the listing of Lang Yue, Lang Jun and Lang Lang, Zotye has completed the phased layout in the domestic market. Counting the "008" series, Jiangnan series and "Lang series" models, Zotye has formed a complete product line covering the A-class, B-class and SUV markets. It took Zotye only seven or eight years from the beginning of the enterprise to the powerful product camp today.

　　In 2011, Shanghai Auto Show became a stage for Zotye to show the world the development achievements of these years. At this year’s auto show, Zotye brought a variety of concept cars to the show, and its products covered mini-cars, compact cars and SUVs. Such a huge lineup not only surprised consumers, but also made Zotye a highlight of its own brand camp at that auto show. That is, at that auto show, we were surprised to find that all the exhibition cars of Zotye began to be named by letters+three digits.

　　Just as we were puzzled by such naming rules, Zotye gave the answer shortly after the auto show. In May 2011, Zotye announced that the previously listed Langyue was officially renamed as Zotye M300, and took this opportunity to explain the latest naming rules of its products. Zotye will use the naming method of "letters+numbers" in the future, with "Z", "T", "M", "E" and "ZR" representing cars, SUVs, MPVs, new energy vehicles and sports cars respectively. The numbers "100", "200", "300", "600" and "800" after the letters represent the corresponding vehicle platform, and "HB" represents the hatchback vehicle of the same platform. According to such naming rules, it is not surprising that Langyue, which was previously positioned as an MPV model, was renamed M300.

　　In July of the same year, Zotye exposed the product planning of "three SUVs+one car", in which T200 is a small SUV developed on the basis of the previous 5008, and T300 and T600 will be newly developed compact and medium-sized SUVs. As for the remaining car product named Z300, Zotye said it would be a brand-new model developed on the Fiat platform, and many people had been looking forward to this car at that time.

　　In addition, several other models of Zotye have also started to be named by "letters+numbers". Among them, Langjun/Langlang based on Siena and Palio models were renamed Zotye Z200 and Z200HB. These two models were listed on May 20, 2011, and the price ranges were 43,600-68,600 yuan and 49,600-76,600 yuan respectively.

　　The renamed Zotye Z200 has also undergone a makeover in terms of design. The new car has a strong "German flavor", and the design is not amazing but it is still attractive. Zotye designers obviously chose the safest design method, which is undoubtedly in line with the aesthetics of most domestic consumers.

　　Configuration is a big advantage of Z200. Except for the 1.3L entry-level model, the other nine versions are equipped with ABS+EBD system, engine electronic anti-theft system, headlight height adjustable, electric heating rear window, four-door electric window, perforated leather seat, height adjustable steering wheel, automatic driving lock and many other safety and comfort configurations. However, the Z200 has not changed much in terms of power. It is still equipped with 1.3L and 1.5L engines from Mitsubishi, with maximum power of 97 HP and 120 HP respectively. Such comprehensive strength in the domestic automobile market at the end of 2011 obviously does not account for the slightest cheapness, and just at this time, the domestic automobile market also ushered in the cold winter.

　　In 2011, the growth rate of passenger car production and sales in China was only 2.8%, which was the lowest increase in the domestic automobile market in 12 years. The blowout development trend in the past was no longer there, and the China automobile market entered an adjustment period. The sharp decline in growth rate will inevitably bring more fierce competition. For auto brands such as Zotye, which are still in the stage of rising accumulation, 2011 was particularly difficult. According to statistics, in 2011, Zotye’s annual passenger car production and sales volume was only over 90,000 units, which fell to the 35th position in the sales ranking. A major management change concerning Zotye and most domestic independent brand car companies is imperative.

　　Sure enough, the 2012 New Year bell was accompanied by a major personnel change in the domestic automobile industry, and this change happened to be closely related to Zotye Automobile. In 2011, the departure of Xia Zhibing, general manager of BYD Auto Sales Company, caused widespread concern in the industry, and the first heavy news of Zotye Auto in 2012 was that Xia Zhibing had joined and would be the president of Zotye Auto, fully responsible for the management of production, technology and sales. For Zotye at that time, the addition of Xia Zhibing rekindled hope for the enterprise.

　　In May of the same year, Zotye’s first compact car, Z300, was launched. The three models launched in advance were all equipped with 1.5L naturally aspirated engines, and the price range was 5.8999-69.999 million yuan. This new car created by Zotye has really brought surprises to consumers. Although there are still traces of imitation and reference, the full and smooth body lines and generous front face design have left people with a pretty good first impression. The body size of 4565mm×1766mm×1493mm and the wheelbase of 2700mm make it maintain an advantage in the same level of competition.

　　In addition to the refreshing design, the progress of Zotye Z300 interior is also a leap forward. The simple and layered design highlights its orientation towards home use, while the relatively exquisite workmanship materials make it also at a higher level in this level. Configuration has always been Zotye’s strong point. The Z300 comes standard with front and rear fog lights, automatic headlights, remote control keys, driving computer, headlight delay closing system and car body anti-theft system, etc. The high-equipped models are equipped with aluminum alloy wheels, leather seats, electric sunroof, multi-function steering wheel, DVD entertainment system, GPS navigation system and parking image system.

　　In terms of power, Zotye Z300 is equipped with a 1.5L 4A9 series engine from Mitsubishi, with a maximum power of 113 HP and a maximum torque of 141N·m, which is matched with a 5-speed manual transmission. Although the performance of low-priced models in terms of cost performance is not satisfactory, Zotye Z300 still shows a certain comprehensive strength in general. Combined with its highest price of only 70,000 yuan, this car has considerable sales in the majority of second-and third-tier cities, and Zotye Automobile has also stopped falling and rebounded since the second half of 2012.

　　With the launch and release of new models Z300, T200 and Z100 at the 2013 Shanghai Auto Show, Zotye Auto, which had been dormant for two years, ushered in spring in 2013. According to statistics, in 2013, the annual sales volume of Zotye Automobile exceeded 134,000 units, an increase of more than 40% compared with 2012, and the domestic market share of Zotye brand also slowly climbed up driven by sales volume.

　　At the 2013 Shanghai Auto Show, we once again saw the T600, the first medium-sized SUV under Zotye. The front face of this concept car has been readjusted, and all aspects are closer to mass production. In addition, news about the redesigned Z300 and the brand-new high-end car Z500 has been exposed one after another. At this time, Zotye has a more in-depth and detailed idea of the future market, and the Z100 will be mainly put into third-and fourth-tier cities. In order to enhance the overall brand image, Zotye must launch a high-end model with a price of more than 250,000 yuan in the next two or three years.

　　At the end of 2013, the T600, the first medium-sized SUV of Zotye, was officially launched. There were three models equipped with 1.5L turbocharged engine in the early stage, and the price range was 798-99800 yuan. In the later period, Zotye also added two T600 models with 2.0T engines, and the price was correspondingly increased to 113,800 yuan and 115,800 yuan.

　　"Imitation and reference" is often the "killer" of the design of self-owned brand car companies, and this method is tried and tested. Zotye T600 also failed to escape the fate of imitation. Its front design is highly similar to that of Touareg, and its rounded and full body is obviously suspected of drawing lessons from the shape of Audi Q5. After "copying" for more than ten years, Zotye still doesn’t have a car that is a product of completely independent design. For a company with an annual output of more than 100,000 cars, this dilemma has nothing to do with ability, but cares about the attitude and courage of independent innovation.

　　The interior continues the high standard of Zotye. The simple design highlights the stable atmosphere, and the large LCD screen is very eye-catching. The piano lacquer decorative board and the silver plastic decorative board have excellent matching effect, which reveals a sense of fashion and technology. The overall design of the interior is calm and not outdated, and the texture is outstanding. In terms of safety configuration, Zotye T600 is also sincere, and the appearance of front side airbags, front and rear head airbags and engine electronic anti-theft adds competitiveness to it.

　　In terms of power, Zotye T600 has two supercharged engines of 1.5T and 2.0T to choose from. The maximum power of 1.5T model is 162 HP and the maximum torque is 215 Nm. The maximum power of 2.0T model is 190 HP and the maximum torque is 250 Nm. Different versions of models are equipped with 5-speed manual or 6-speed dual-clutch gearbox. After the T600 goes on the market, it will face the strong challenge of its own brand SUV. Haval H6, BYD S6 and Chery Tiggo 5, which have gained a firm foothold in this market segment, will never give up their sales. It is not easy for Zotye T600 to break through.

　　Perhaps it is precisely because of realizing the cruelty of market competition that Zotye launched an overwhelming publicity campaign from the beginning of T600′ s listing, so that this model has always maintained a fairly high exposure in the market. Such frequent exposure has indeed promoted the sales of Zotye T600 to a certain extent. The monthly sales volume of Zotye T600 has remained at around 5,000 units in one year, and it has quickly become another main vehicle of Zotye.

　　Zotye’s offensive is obviously still going on. They brought a newly designed medium-sized car at the 2014 Beijing Auto Show. This new car named Z500 continues Zotye’s latest family-style design style, but the most exciting thing is that at least we can’t see obvious imitation and reference traces from the appearance design of this car. In November 2014, Zotye’s first medium-sized car Z500 went on the market. In the early stage, five models with 1.5T engines were listed, and the price range was locked at 76,800-101,800 yuan.

　　The Z500 maintains a high degree of originality in appearance. Chrome-plated double transverse spokes run through the front grille, and the bottom lines of the front face are sunken, which gives a layered visual effect. Sharp long headlights perfectly blend with the front grille lines to create a handsome look. The wheelbase of 2750mm is also at the mainstream level in the same level.

　　The appearance is bright, and the interior is also refreshing. The Z500 continues the interior design style that appeared on the Z300 before. By adjusting the shape and area of some areas, it further enhances the sense of grade and advanced interior of the whole vehicle. For this level of independent brand competitors, Z500 interior has certain advantages in terms of design and working materials. At present, the Z500 on sale only has a power version of 1.5T, but according to different configurations, the Z500 has two different models of engines, but the maximum output power of these two engines is 150 horsepower, which is matched with a 5-speed manual or CVT gearbox.

　　Also in 2014, Zotye also cooperated with New Ocean Group to launch a pure electric vehicle called Zhidou, and specially established the brand of Zhidou. This cute electric car has a curb weight of only 670kg, uses a permanent magnet DC brushless motor, and has a maximum power of 24 HP, a maximum torque of 82 Nm and a maximum driving range of about 120 km. It is also an electric car used for commuting and transportation in cities. Zotye’s exploration and development in the field of new energy vehicles will also be more and more in-depth.

　　In recent years, Zotye has made full efforts in the passenger car market, especially after Xia Zhibing became the president of the company, Zotye’s combination boxing in products has become more fierce. The appearance of Z300, T600, Z500 and other models has improved the product camp, which also marks the planning and determination of Zotye brand to enter the medium-sized car field. However, in today’s fierce domestic auto market, it is not so easy to get a share. Although the company achieved continuous growth in 2013 and 14, and broke through the production and sales of 160,000 units, the sales volume of Z500 was less than 3,000 in the first month of listing, and the problems of independent research and development and weak innovation ability of enterprises are still firmly in front of Zotye Automobile. Zotye obviously has a long way to go before it wants to turn over.

Summary:

　　From the local hardware machinery factory to today’s large-scale group enterprise, Zotye has both joy and disappointment, laughter and tears along the way. The explosive growth and rapid accumulation of wealth once made Zotye hold high the banner of "acquisition" and once thought that "what you bought is your own". However, cruel market competition makes Zotye see clearly that its progress is still too slow, too slow, and blindly learning from imitation may make it possible for him to live a good life for the time being. It was not until he was about to sit on the mountain, that Zotye suddenly found that independent brands such as Great Wall, Changan, BYD and Chery had already left themselves far behind, and wanted to catch up, only to find that every step he had to take was so difficult.

　　Fortunately, Zotye has finally realized the importance of enhancing its independent research and development capability and cultivating its core competitiveness. From Z500, we have seen Zotye’s determination to abandon the "imitation" mentality and start to really embark on the road of independent research and development. With the development of independent brands today, independent innovation is no longer a "forbidden zone" limited by ability, but a proof of whether an independent car company has the courage to take the first step and whether it can shoulder the pride of "China brand".

　　When we review the history of Zotye brand, the whole series of articles on independent brands will soon come to an end. In the past two years, we have taken stock of the development process of 25 domestic independent brands, and also reviewed several independent car companies that have disappeared but are familiar to people, some of whom have suffered from policies; Some suffer from the lack of core technology; Others stand still and push themselves to the edge of the market. However, we should also see that no matter what type of independent brands, their development process is not smooth sailing, and they all have endless hardships and endless difficulties. "State-owned enterprises are lazy and private enterprises are difficult" is a joke describing the current situation of domestic automobile enterprises, but it also deeply hurts domestic automobile consumers.

　　It is people’s helplessness to domestic car companies to "mourn their misfortunes and be angry with them". However, the love of our country that we can’t give up makes us have infinite expectations and aspirations for our own brands. Even if it is any bit of progress, everyone will see it in their eyes and be warm in their hearts. Because we clearly know that the foundation of China’s automobile industry is very weak, it is difficult for independent brands to develop and go to the sky. It is precisely for this reason that we do not exclude learning from it and are willing to give independent brands more time to precipitate and digest. Let’s applaud our own brands more and boo less, because we believe that one day those independent brands with one heart and one mind will become what others call "China brands" that can make us proud!

　　Facing the coming brand-new era, China brands, build up! (Text/Figure car home Chen Lei)

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　　(Health Times reporter Wei Chuannan Health Times special correspondent in Beijing Chest Hospital Li Yun)In the past 20 years, more than 8,000 patients have been consulted after operation, and various premonitions before the onset of myocardial infarction have been found.

　　Professor Zhang Jian, director of the Heart Center of Beijing Chest Hospital, has always maintained a habit in his clinical work for more than 20 years. After each patient has finished the operation, he should ask them what improvements their bodies have made after the operation, what symptoms appear and what symptoms disappear. This question is more than 8,000 cases.

　　Among these more than 8,000 patients, he accidentally discovered many phenomena that were not mentioned in textbooks. An old gentleman, who had never opened his eyes for eight years, suddenly opened his eyes after heart surgery. A lady suddenly lost her hearing. After the stent operation, her hearing magically recovered. A middle-aged man was dizzy for more than two years. I don’t know how many times I ran to the neurology department, but I couldn’t find anything wrong. Later, after an operation for heart discomfort, my head suddenly became dizzy … …

　　"When a heart problem occurs, it is generally believed that there is chest pain. But in fact, heart problems can be manifested in the whole body, dizziness, headache, hearing loss, tinnitus, heavy eyelids, blurred vision, soreness and numbness in the left lower limb, and a feeling of chest banding. Symptoms may occur from head to toe, making heart problems hidden and complicated. It is difficult to diagnose, and patients are in danger and cannot be diagnosed, thus causing accidents. " Director Zhang Jian reminded that when there is a problem with the heart, the symptoms are sometimes unexpected.

　　Accidental rehabilitation

　　Heart surgery solved the eye problem.

　　There was an old man who found Director Zhang Jian because of angina symptoms. After doing cardiac angiography for the old man, he was diagnosed with high stenosis of the anterior descending branch and needed stent surgery.

　　Before the operation, the old man’s son said that he hadn’t opened his eyes for eight years. Anyway, he needed to be hospitalized for this operation. Could you please ask an ophthalmologist for a consultation, first cure his eyes and then treat his heart?

　　After seeing the old man’s condition, the ophthalmologist diagnosed trichiasis. Simply put, eyelashes grow into the eyes, which irritates the cornea and makes the eyes hard to open. He said, "This treatment is simple. Let the old man go to the eye clinic for a minor operation and pull it out."

　　As a result, the old man was pushed out again after ten minutes in the clinic. The doctor said that I had to open his eyelids and pull out his eyelashes with tweezers to operate on him, but I couldn’t open the old man’s eyelids, and the strength was too great. I closed them immediately after opening them.

　　His son said, in this case, let’s treat the heart first. At ten o’clock that day, Director Zhang Jian finished the heart stent surgery for the old man. At twelve o’clock, Director Zhang Jian went to the ward to visit him. When he entered the door, he was very surprised because the old man’s eyes were open!

　　"This surprised me, because we didn’t do any treatment for the old man’s eyes during the operation. Therefore, I concluded that his eye problem was caused by heart ischemia, the blood supply to the heart was restored, the blood supply to his eye nerve was normal, and his eyelids were opened. " Director Zhang Jian introduced that this is the first patient he encountered with eye symptoms caused by cardiac ischemia.

　　A few years later, Director Zhang Jian met two very similar patients in the outpatient clinic. The first sentence of a woman who came to see a heart attack was, "Director Zhang, my eyelids are so heavy these two days that I can’t open them if I don’t want to. I feel like my eyelids weigh a few thousand pounds, and then I feel bored and weak."

　　As soon as Director Zhang Jian heard this, he thought of the old man before, so he gave her a piece of nitroglycerin in the clinic. After a while, the lady said, "Oh, my eyelid used to weigh 1,000 kilograms. Now it’s very easy. I can lift my eyelid!" .

　　Among Zhang Jian’s patients, not only the eye problems recovered unexpectedly after heart surgery, but also the ear problems of the patients, which were solved unexpectedly after heart surgery.

　　Ms. Su from Shandong once received a business trip and wanted to go to Hangzhou. Before boarding the plane, her hearing was normal, but after getting off the plane, her ears suddenly could not hear clearly.

　　At that time, she was examined in the otolaryngology department of a hospital in Hangzhou and was diagnosed with sudden deafness. After returning home from a business trip, Ms. Su went to the otolaryngology department of a hospital in Shandong. The doctor said that her condition was not sudden deafness, but hearing loss, and introduced an expert who was good at microvascular decompression.

　　When Ms. Su heard about it, she immediately contacted the expert. The expert first operated on Ms. Su’s left ear. As a result, after the operation, Ms. Su’s left ear was not only deaf, but also completely deaf. Now she didn’t dare to continue to operate on her right ear. She was afraid that both ears would be completely deaf, so she had to go home.

　　After a while, Ms. Su found something wrong with her cardiovascular system in a physical examination. Under the introduction of others, she found Director Zhang Jian, who performed heart stent surgery for her.

　　On the second day after the operation, Ms. Su was surprised to find that her hearing recovered. It turned out that her sudden hearing loss in both ears was a signal from heart ischemia!

　　Director Zhang Jian explained that the nerve distribution of the eyes, ears and cardiovascular system has certain correlation. When the cardiovascular system has problems due to atherosclerosis, it may affect the blood supply of the nerves in the eyes and ears, which may cause heavy eyelids and ischemic deafness. Therefore, the early signs of heart problems may be manifested as symptoms in these two places, which need attention.

　　Run the wrong department

　　Visiting respiratory experts turned out to be a heart disease.

　　From Hong Kong to Shenzhen, and then to Beijing, Mr. Li couldn’t breathe because of his chest discomfort. He went to several hospitals and was diagnosed with health problems, asthma and pneumonia respectively. It was not until he met Director Zhang Jian in Beijing Chest Hospital that he realized that his heart was out of order.

　　This gentleman was met by Director Zhang Jian during a consultation with his colleagues. At that time, director Zhang Jian was originally arranged to see another old man with heart discomfort. Mr. Li, who is in his 40 s, asked the director of respiratory department to look at the lung film for him to diagnose his illness.

　　When the respiratory expert saw that Director Zhang Jian was there, he said, "Heart and lung are not separated. Let’s take a look at this film." Director Zhang Jian said: "I don’t understand lung disease, so I won’t watch the film. I’ll ask about it."

　　When chatting with patients, Director Zhang Jian learned that he suddenly felt uncomfortable in his chest a few months ago. "Do you know the feeling of being entangled in transparent tape? My chest is now like being wrapped in a circle of scotch tape. It is very uncomfortable and I can’t breathe. " The patient said that he has a habit of getting up at six o’clock every morning and running for half an hour. This uncomfortable feeling will be fine as soon as he runs, but after he comes back from running for half an hour, he feels that his chest is turned up by scotch tape.

　　Mr. Li’s main career is in Hong Kong, so he went to see a doctor in Hong Kong first. The doctor gave him the conclusion that his health was fine. He didn’t believe it. How could he be fine if he was out of breath? He went to Shenzhen again, and then to Beijing. The doctors basically gave two opinions. One was asthma, but after Mr. Li was treated according to the asthma plan, his breath became more serious. Another opinion was pneumonia. He heard that Beijing Chest Hospital was better and came.

　　When Director Zhang Jian heard this, he thought that Mr. Li’s problem might not be his lungs, but his heart. He explained: "This symptom can’t be pneumonia, because inflammation is a substance, and it is impossible to walk for a while. Like this patient, it is not uncomfortable to run, but uncomfortable to run, so it will not be inflammation."

　　So, he asked the patient to go to the pharmacy to get nitroglycerin, and did a nitroglycerin test for him in the clinic. It took only four minutes, and he stood up from the sofa and said, "Director Zhang, the tape wrapped around my chest has disappeared!"

　　Later, after examination and diagnosis, Mr. Li was diagnosed with myocardial ischemia. After the operation, the feeling that his chest was twisted with tape never appeared again.

　　Regret death

　　Ignoring the heart distress signal from the leg

　　Heart problems will also be manifested as leg symptoms first, which was discovered by accident by Director Zhang Jian after an operation.

　　A friend called Director Zhang Jian one day and said that a relative in his hometown had a narrow anterior descending branch of his heart and wanted to see him for surgery. Director Zhang Jian agreed. After the cardiac stent surgery for patients, Director Zhang Jian routinely went to the ward to ask the patients what symptoms had improved. "This is my habit. I have to ask in detail about each of my more than 8,000 surgical patients. What improvements have been made after surgery, what symptoms have appeared, which symptoms have disappeared, and the summary of many symptoms can only be found after I continue to ask after surgery." Director Zhang Jian explained.

　　However, the patient replied, "There is no place to feel the symptoms relieved." Director Zhang Jian asked, "If you think about it again, isn’t there anything better in your body than before?" The patient thought about it, and said, "If you ask me, I think the problem on my leg has gone to 80%. In the past, my leg was uncomfortable and sore. I went to see a doctor everywhere in my hometown, went to the orthopedics, did CT, did MRI, looked at the lumbar spine, and checked the blood vessels, nerves, muscles, etc., but I didn’t find any problems. Later, I went to see a Chinese doctor, and I tried massage, acupuncture and cupping, but it didn’t improve.

　　Director Zhang Jian was deeply impressed by the patient’s answer, because he had never met a similar patient before, so in a later community clinic, he told the residents the patient’s story to remind everyone to pay attention to the heart distress signal from his leg.

　　After listening to Director Zhang Jian’s talk, an old lady made a special trip to find Director Zhang Jian after the lecture. She said, "You are right. My wife died like this a few years ago. He was fine when he got up that morning. In the morning, he suddenly said that his left leg was uncomfortable, painful, numb and bloated. Because of the severe pain, he and I went to the hospital to see a doctor with an orthopedic number and opened a lot of examinations. As a result, in the evening, people died. I quickly did an electrocardiogram and found out that it was a heart problem, but it was too late, and my wife died that night. " The old man regretted that if he had learned this knowledge before and went to the cardiology department in time that day, the outcome might be different.

　　"Of course, not all pain in the left leg is angina pectoris." Director Zhang Jian suggested that some leg pains can rule out heart problems.

　　Before that, he also treated a 76-year-old gentleman, saying that his leg hurt badly, especially his left leg, and he could hardly touch the ground, let alone exert himself. When brushing his teeth, he can only stand on his right leg, and sometimes he can’t persist in urinating, but his right leg is fine. The old man said that he had an angiogram six months ago, and there was about 70% stenosis, but he didn’t do it at that time. Recently, however, I have always been flustered, sweating, and blurred vision. He suspected that he was angina pectoris and came to the clinic.

　　Director Zhang Jian asked the old man to lie down and check. First, he lifted his right leg to 70 degrees, so Director Zhang Jian lifted his left leg again. Before it reached 30 degrees, the old man twisted with pain and could not raise it any more. The old man was given nitroglycerin, and his leg pain did not relieve. After reading his previous examination results, Director Zhang Jian basically determined that the pain in the old man’s left leg was caused by lumbar disc herniation and nerve compression. Lying flat and lifting your legs should not exceed 30 degrees, which is a typical symptom. Taking nitroglycerin has not alleviated it, and it can basically be ruled out that it is a heart problem.

　　Although the old man’s leg pain has nothing to do with his heart, Director Zhang Jian judged that the old man’s heart still has some problems, because the occasional blurred vision is a manifestation of insufficient blood supply to the brain. The stenosis of the anterior descending branch leads to a large area of heart ischemia, which will lead to a drop in blood pressure and blurred vision. The duration of his blurred vision is consistent with the characteristics of myocardial ischemia. In addition, the old man’s heart rate is too fast to reach more than 180, which will also lead to cerebral ischemia. Because of the complicated reasons for the high heart rate, Director Zhang Jian further made relevant examinations for him to clarify his condition.

　　Director Zhang Jian explained that the pain in the left leg did appear in some patients with myocardial ischemia. After improving the blood supply to the heart through treatment, the pain in the left leg disappeared. For this patient, although it was ruled out that leg pain was caused by myocardial ischemia, other heart problems were found in time.

　　Periumbilical pain

　　High-risk groups should suspect angina pectoris.

　　Director Zhang Jian reminded that the heart is like the main valve of human blood vessels. When there is a problem with this valve, the blood supply of many branches may be affected, so it is the first to send an alarm signal in other places. If you receive these signals and see a doctor in other departments, you can’t find the obvious reason. Don’t be careless. You must go to the cardiology department for examination and check the heart problems.

　　A Shandong patient, because of the pain around the umbilicus, looked for an expert in the digestive system to see a doctor. He first checked the digestive system in a local hospital and found no problems. I went to the provincial hospital for gastroscopy and enteroscopy, even capsule gastroscopy, and found nothing unusual. Later, he turned around and found Director Zhang Jian.

　　"When I saw this patient, I thought of a patient with periumbilical pain who had been rescued before. The patient was in a hurry. He began to have a stomachache after going out for a walk in the morning. At first, I thought it was a stomachache. Later, the pain around the navel became more and more intense, and I called 120 to the emergency department of a nearby hospital. In the emergency department, the patient was in his 50 s, with stomachache, cold weather and low body temperature, and he was highly suspected of angina pectoris. He was soon given an electrocardiogram, which really showed acute inferior myocardial infarction. Based on the principle of urgency, the ambulance sent him to me. Do coronary angiography, and sure enough, the right crown is 100% occluded! After the thrombus aspiration, the patient’s periumbilical pain disappeared on the operating table. "

　　Director Zhang Jian said that because of his previous experience, as soon as the Shandong patient arrived here, he first considered that he might also have angina pectoris. Later, angiography showed that 99% of his circumflex branch was occluded. After revascularization, his periumbilical pain quickly disappeared.

　　Director Zhang Jian explained that the recovery of myocardial blood supply and the disappearance of abdominal pain are synchronized in time, which means that some patients’ angina pectoris is manifested by periumbilical pain. Therefore, he reminded that periumbilical pain should be highly suspected of angina pectoris for high-risk groups with myocardial infarction!

　　The data show that the number of sudden cardiac death in China exceeds 500,000 every year, and 95% of sudden cardiac death occurs outside the hospital, and 80% of them occur at home. Therefore, early detection of symptoms of myocardial ischemia is very important for saving lives in time. Director Zhang Jian reminded us that we should open our minds to the understanding of myocardial infarction and angina pectoris, and not just focus on distressed chest tightness. If you are a high-risk group and have the above strange symptoms, you must have more strings in your mind. Is it a heart problem? Perhaps, the problem of a long struggle will be solved.

Reporter’s notes

　　Because of frequent communication with patients, Director Zhang Jian not only found strange signs of myocardial infarction, but also knew what patients needed and what patients could understand. It is also in this exchange that Director Zhang Jian found that everyone’s knowledge of heart health is far from enough. Therefore, he basically holds a lecture in the outpatient hall of the Heart Center of Beijing Chest Hospital every week, with the theme of popularizing heart health knowledge. "I hope that through the lecture, everyone will have a string in their minds. When there are some symptoms that seem to have nothing to do with the heart, we should think about whether there is something wrong with the heart, even if we go to the community to do an electrocardiogram nearby, sometimes we can avoid some accidents."

　　Director Zhang Jian’s lecture site is often packed. The existing chairs in the outpatient hall are all full, and many people are still standing in the back row. After more than an hour of lectures, few people leave halfway. Some old people even put on reading glasses and take out paper and pens to record carefully. "Director Zhang is the doctor who knows the most about health knowledge." An audience member said that listening to Director Zhang Jian’s lecture on health science is not boring, just like listening to a story. After listening to the story, the heart knowledge is also remembered.

The 9th China Network Audio-visual Conference held more than 40 high-quality forums, exhibitions, conferences and other activities, and invited more than 300 guests from related fields to give speeches and share them, with 5,000 industry guests attending.

June 3, 2021 — On the 5th, the 9th China Internet Audio-visual Conference was held in Chengdu. As a national event with the largest scale and the highest specification in China’s network audio-visual industry, the conference further deepened the discussion on the theme of high-quality innovative development of network audio-visual, and released a number of important industry signals, which aroused widespread concern and heated discussion.

The conference was hosted by the State Administration of Radio and Television and the Sichuan Provincial People’s Government, with the Central Network Information Office as the guiding unit, and undertaken by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government. With the theme of "A New Journey of Seeing and Hearing", the conference held more than 40 high-quality forums, exhibitions, conferences and other activities. The online conference interacted with the offline conference synchronously, and invited more than 300 guests from related fields to give speeches and share, with 5,000 guests from the industry.

In addition, in order to continue to play the role of the "wind vane" of the conference, the ninth China Internet Audio-visual Conference also innovatively designed a number of "firsts" — — For the first time, a short video live broadcast day was set up, an international communication summit was held for the first time, and a high-tech audio-visual technology experience exhibition was set up for the first time.

Focus on the main theme and celebrate the centenary of the founding of the party

The 9th China Internet Audio-visual Conference highlighted the study and education of Party history and the design of excellent online audio-visual works to celebrate the centenary of the founding of the Communist Party of China (CPC), and planned rich theme activities such as "Exhibition of Excellent Programs to Celebrate the Centenary of the Founding of the Communist Party of China (CPC)" and "Release of Excellent Short Video Works with Hundred Years of Wonderful Short Video", which were promoted simultaneously online and offline in the form of pictures, videos, audio and interactive experiences, profoundly showing the glorious course and great achievements of the Party’s century-long struggle, and the achievements of excellent online audio-visual programs and the style of party building in the audio-visual industry.

In the online part of the boutique program exhibition, a network audio-visual boutique program exhibition area celebrating the centenary of the founding of the Party was opened in the cloud exhibition hall of official website and official website applet, and it was exhibited in the form of "graphic +3D renderings"; The offline part is also splendid, and the booth is organized and set up, which is divided into five major areas, such as online movies (online dramas, online movies, online animations), online variety shows, online documentaries, short videos and online audio programs. It is organized and set up by China Network Audiovisual Program Service Association, and displayed in the form of graphic posters, videos, AI smart devices, etc., with an endless stream of visitors.

In the "Works", a number of outstanding works with China characteristics, China spirit and China’s creation present the Communist Party of China (CPC)’s great achievements in economic construction, political construction, cultural construction, social construction and ecological civilization construction in the past 100 years. Among them, the documentary "A Hundred Years of Making Steel: the Communist Party of China (CPC)", "Eleven Books" to Witness the Initial Heart and Mission, and the film and television drama "Ideal Shines on China" directed by the State Administration of Radio, Film and Television have aroused enthusiastic response. Up to now, the total broadcast volume has exceeded 2.07 billion times, 250 million times and 170 million times respectively.

At the same time, Chengdu has specially planned a series of activities to create an urban atmosphere of "Celebrating the Centennial Birthday and Audiovisual Bright Future", and set up 100 atmosphere punching points in Chengdu to create a strong atmosphere for all people to participate in celebrating the Centennial Birthday and create a great historical cause, making this conference an important platform to focus on the main theme propaganda, focus on the center and serve the overall situation.

Standing at the historical key node of the centenary of the founding of the Party, major media platforms have also concentrated their resources, carefully organized and planned, actively laid out the main theme content, and solidly promoted the theme propaganda work.

According to Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the General Manager’s Office, the works of the General Station to celebrate the centenary of the founding of the Party are closely related to the main theme, focusing on "networking" and "youthfulness". For example, CCTV News launched works such as "They were young at that time", "Their love at that time" and "Their friendship at that time", which vividly showed the struggle spirit of the Communist Party of China (CPC) people from the small incision of life, emotion and thought that contemporary young people felt the same. The innovative media products such as Red Map, Watching the Red Boat with Billions of Pixels in a Hundred Years after the Founding of the Party, Watching China by Bus, and C Major released by CCTV, etc., broke the time-space boundary and triggered hundreds of millions of netizens to visit exhibitions and punch cards in the cloud.

In order to welcome the centenary of the founding of the Party, Tencent Video has reserved many kinds of fine content, such as "Seeing Words as Face, Beginning Season", "First-class Response" and "Ebola Frontline". In addition to the explosive drama The Awakeing Age, Youku also launched hit dramas such as "Trumpet in Place" and "Tour Prosecutor Group"; Iqiyi has released realistic dramas such as Ideal City, Ace Force and Life Home.

Short video is developing rapidly.

On June 2nd, China Network Audiovisual Program Service Association took the lead in publishing the Research Report on Network Audiovisual Development in China in 2021 (hereinafter referred to as the Report). According to the Report, as of December 2020, the number of online audio-visual users in China reached 944 million, and the number of short video users reached 873 million. Moreover, the growth of users of short videos is the most obvious, from 817 million in June 2020 to 873 million in December 2020 in just half a year.

At the press conference, Zhou Jie, Deputy Secretary-General of China Network Audiovisual Program Service Association, made a further interpretation of the Report. He said that short videos not only have the fastest growth, but also continue to grab users’ attention. 53.5% of users watch short videos every day, and compared with comprehensive videos, short videos have the highest user loyalty. "Not long ago, the average daily usage time of short videos increased again, reaching 125 minutes as of March this year, surpassing instant messaging and becoming the network application with the longest daily usage time per capita."

Behind the increasingly vigorous development of short video, the war between long and short video platforms is imminent, especially the copyright issues arising from editing, cutting, handling, dissemination and re-creation of film and television works have become the focus.

"New Video" Helps Rural Revitalization

In recent years, under the background of "internet plus", the fields of "agriculture, rural areas and farmers" have been rapidly combined with e-commerce, live broadcast and short video, and these "new video" forms have also played a very good role in boosting rural revitalization. This was reflected in the 2021 "New Video Night" of the 9th China Network Audiovisual Conference and the annual sharing meeting of short video creators.

At the sharing meeting, a group of short video creators from the countryside made a collective appearance, and many wooden figures, Xiaoying couples, and the No.1 note children’s choir of Xidewar School in Liangshan Prefecture performed at the scene. Many bloggers also brought their hometown specialties and shared their stories. Through short videos or live broadcasts, some of them can make rice noodles and mangoes hidden in the mountains in the past more tasted by "foodies" everywhere; Some make paper-making, clay sculpture, bamboo weaving and other crafts get public attention again; Others show the natural beauty of various places and call on more people to join the team of environmental protection.

Among them, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, dressed in national costumes, directly turned into a recommender and invited netizens to enjoy the beautiful scenery in Ganzi Prefecture. "We have blue sky and green mountains in Ganzi, and invite everyone to visit Ganzi." According to Liu Hong, Ganzi received 31 million tourists last year. This year, they set a "small goal", hoping to exceed 35 million.

Zheng Hongjie, a "craftsman", Peng Xiaoying and Fan Deduo, a couple of Wenzhou farmers, Zhang Fei, the first secretary of poverty alleviation in Ganjiagou Village, Laoying Township, Xiaojin County, Aba Prefecture, Lu Weijian, a guardian of ancient paper, and Wu Zhaoguo, a young entrepreneur born after 1985, were also named as "stars of strength" at the sharing meeting in recognition of their outstanding contributions in rural revitalization and inheritance of intangible culture.

In order to better display the audio-visual value delivered as a "short video+live broadcast" platform, Aauto Quicker set up a number of booths at the conference. Among them, two documentaries of Aauto Quicker users’ stories, The Flower Fairy on the Little Four Wheels and Out of the Black Eye Bay, reflected the magnificent historical picture of China’s land winning the battle against poverty at the work exhibition celebrating the 100th anniversary of the founding of the Communist Party of China (CPC).

In addition, at the short video and live broadcast industry summit forum, Cao World Expo, general manager of Aauto Quicker Science and Technology Business Revenue Management Center, proposed that the future business model will be transformed into a model with trust economy as the core. He believes that the short video platform should provide a series of commercial solutions such as traffic reach, business precipitation and infrastructure capacity of middle Taiwan, so as to realize the trust economy model, and take into account the comprehensive interests of creators, merchants, brands and user experience, taking into account experience and revenue. This will undoubtedly help to ensure the continuous income of creators.

Strengthen international communication and tell the story of China well.

The Internet Audio-visual International Communication Forum hosted by the International Cooperation Department of the State Administration of Radio, Film and Television and hosted by Mango TV was held on the afternoon of June 3, which was the first time that an activity with the theme of international communication was presented at the Internet Audio-visual Conference. At the forum, representatives from online audio-visual platforms, overseas promotion agencies, intelligent terminal enterprises and industry experts conducted in-depth discussions on how to do a good job in international communication of online audio-visual under the background of deep media integration.

At the event site, the launching ceremony of the first International Short Video online celebrity Competition, an international communication series of "A Hundred Years of Beautiful Life", was held.

In his speech, Yan Chengsheng, Director of the International Cooperation Department of the State Administration of Radio, Film and Television, said that by planning and implementing the series of activities of "A Hundred Years of Beautiful Life", the State Administration invited Chinese and foreign netizens to tell the story of China’s common pursuit of dreams with people all over the world by using the carrier of new media in the form of short videos, so as to record the beautiful life and convey the strong voice of the times. Facing the new situation and challenges, we should deeply understand the structural changes of international audience and international market, promote the creative transformation and innovative development of political, economic, technological and cultural advantages to international communication advantages, and find the resonance between China and the world through audio-visual works with quality, temperature and emotion.

Miao Zhihong, Party Secretary and Director of Jiangsu Radio, Film and Television Bureau, said that with the care and support of the International Department, Network Department and China Network Audiovisual Program Service Association of the General Administration of Radio, Film and Television, Jiangsu Bureau will further improve its political position, base itself on an international perspective, strengthen cooperation and coordination, actively coordinate resources, and jointly run the event well with characteristics and achieve results. At the same time, we will also take this event as an opportunity to adhere to the mission of the new era of radio and television, uphold the innovative genes in the network era, and make all-round efforts in the main body of the network audio-visual market, service platform, industrial base, and talent team construction, and strive to empower international communication with the high-quality development of network audio-visual.

In the next keynote speech on "International Communication Mode of New Media", Zhang Yan, deputy director of the Propaganda Department of Hunan Provincial Party Committee, secretary of the Party Group and director of the Provincial Radio and Television Bureau, stressed that strengthening the construction of international communication capacity, telling the Hunan chapter of China story well and promoting Chinese culture to go abroad are related to the promotion of Hunan’s cultural soft power, which is a systematic project with strong policy, strong professionalism and wide coverage. First, we should take on the mission in firm cultural self-confidence and contribute to Hunan’s strength; Second, we should tell the story of China well in the world language and speed up the pace of "going out"; The third is to promote Huxiang culture to the international community and be a cultural pioneer of the "Belt and Road".

"IP resources are the embodiment of the country’s soft power." Zhou Kui, an associate professor in the Department of Journalism and Communication of China Communication University, said that in the era of mass communication, there are many strong IPs in China. For example, when it comes to China Kung Fu, foreign audiences will think that although these IPs are still strong, China needs more international IPs of this magnitude after entering the new era of network audio-visual.

Lin Luhua, Chairman of Yawen Communication Group, believes that it is not easy to build a well-known China IP in the world. Lin Luhua said that among the top 100 IPs of YouTube, the world’s largest video site, there is no IP from China. "There is a big gap between our content dissemination and influence and overseas media and institutions."

The forum also held a round-table forum on "The Road of Integrated Development of Internet Audio-visual from Content Creativity to Communication Channels Internationalization", and invited many representatives of platform operators and content creation institutions to share their experiences and understandings on the international market expansion, overseas audience analysis and localization management of China film and television content. At the end of the forum, the research report on the development and governance of international network audiovisual was released, and the "China in 2021 — ASEAN Friendship and Cooperation Theme Short Video Contest ".

"Access to DeepSeek" was the hottest word in the car circle in the past few months, but it was the hottest word in the car circle. Now that the noise has subsided and returned to reason, it is time to seriously discuss how AI will reshape the car.

Let’s put a conclusion here first:AI may be the key point of qualitative change of automobile intelligence.

The reason lies in the evolution direction of several core plates of automobile intelligence, all pointing to the ability demand of AI big model: intelligent cockpit should be able to provide more personalized customization or active service; The "end-to-end" required by intelligent driving requires faster and more flexible understanding and decision-making ability; As the bottom support, automotive electronic and electrical architecture is turning to domain centralization and central computing in an all-round way, which requires centralized and flexible scheduling of computing power.

The characteristics of AI big model are also the key solution: the universal base provides a computing base combining end and cloud, and the big model is good at coordinating multi-party information and making quick decisions, especially in the face of common travel scenarios, which can form solutions and give direction suggestions and references in the face of special situations such as corner case.

This has made clear the key to the next generation competition of automobile intelligence, and it may even be the biggest change that automobile, as a tool for human travel, faces in a century of development:AI will become the infrastructure of the next generation of smart cars.

However, it will still take time for AI to reshape the car: the construction of infrastructure is by no means a day’s work. If there is no fundamental integration and transformation of the underlying technology, just like this wave of car companies focusing on marketing, it is neither decent nor honest to make a simple dialogue interface between people and cars, or even to fool directly with a web browser.

Going around, the serious evolution from the beginning of infrastructure depends on the determination and thinking of the giants.

On March 3rd, Geely held a conference on AI intelligent technology, which revitalized the seemingly irrelevant "idle chess" in various fields, demonstrating the first in-depth thinking result of AI as a smart car infrastructure.

Dimension reduction from the beginning of infrastructure

Geely may be the first car company in the automobile circle to seriously discuss the construction of AI infrastructure.

Compared with the "grand strategy" that friends like to announce in the AI field, Geely spent nearly one-third of the conference space, and invited Yin Qi, an AI industry expert and chairman of Qianli Technology, to share the basic judgment on the development of AI big model from the perspective of automobile industry as a member of Geely Technology Ecology, based on objective technical facts.

There are a lot of dry goods. Let’s first look at the final answer of the evolution of AI+ cars given by Geely.

Geely called it "the birth of supernatural human-computer interaction". The logic behind it is that, unlike PC as the core carrier of digitalization and mobile phone as the ultimate entrance to the Internet, AI needs more energy consumption and more access to real information, so cars naturally have the advantage of becoming a "mobile terminal" in the AI ? ? era. The most direct change brought about by AI’s natural "multimodal" interaction and reasoning ability is to connect various services in series across user travel scenarios.

Imagine that in a go on road trip, vehicles can take over the whole driving control according to the accumulation of your usual daily habits, and intelligently help you book the destination food in advance, intelligently recommend different services to couples, family, friends and elders during the trip, and even link with your mobile phone after the trip to intelligently generate travel notes, which can be shared with one click … ..

The so-called "supernatural human-computer interaction" is not a subversion of starting a new stove, but a one-way instruction of traditional people to equipment. It is also a two-way suggestion and feedback between people and equipment, and finally people can communicate with each other and even understand your feelings better.

With a clear goal, starting with the end, we can find the greatest common denominator of infrastructure.Geely’s infrastructure advantages in AI big model can be understood from two key words: computing power+general model.

Here, a few figures can be used to visually show Geely’s achievements: Geely’s "Smart Car Computing Alliance" is based on Star Smart Computing Center 2.0, and its comprehensive computing power has increased to 23.5 EFLOPS. According to "China Computing Network Market Operation Status Survey and Investment Strategy Forecast Report (2023-2030)",By the end of 2023, the scale of AI in China will reach 200 EFLOPS, and Geely’s AI computing power layout is enough to rival nearly 1/10 of the country.

Sufficient computing power corresponds to Geely’s higher goal of building a universal base model.

What is common in the industry is the vertical intelligent driving model, which is short, flat and quick, and easy to produce results. You can understand the difference between the two models like this:Vertical intelligent driving model is a kind of intelligent driving technical scheme that integrates all kinds of road driving scenes, and emphasizes the familiar ones such as laser radar and visual perception, and its relative sources are also limited.

But it is different from the information input and feedback of people’s real driving. People are natural "multi-modal input". You will form a trend judgment according to the change of traffic flow ahead, the command of pedestrians or traffic police, and even the seemingly unrelated scene changes on the road ahead, and make a subconscious reaction and judge the next road conditions and operations.

The universal base model is born for this multi-modal nature, but the exponential explosion of its data volume means that it needs stronger computational support.

An intuitive data comparison is that the specifications of the intelligent driving model widely used in the automobile industry are about 10 million video clips, and a large number of repeated scenes will be mixed in the middle, while the data volume of the universal base model can easily reach 1 billion, even for similar scenes, it will identify the internal trend changes more carefully. Only in the recognition degree of the general obstacle, compared with the industry model, the general model is the gap between "100,000 categories" and "50 categories", and even can identify new obstacles through reasoning, forming the ability of independent learning and decision-making.

To put it bluntly, the universal base model is essentially observed in a mode closer to the real human thinking, and the result is closer to the real human road judgment and driving mode, and truly realizes the anthropomorphic "fully automatic driving" above L3.

On this basis, in order to better understand the real world, Geely and Eco-Partners have created a model matrix that integrates language model, multimodal model and pan-world model. Among them, the language model represented by DeepSeek is aimed at the smooth interaction between human and computer, and the rapid understanding of the world abstract information into words by intelligent driving.

The multi-modal model is represented by Geely’s AI ecological partner Step Star, which can understand and generate images, music and videos. In the end, the foundation of the future industry includes VLA and a world model that can understand the objective reality. Geely has simultaneously laid out the AI Drive model at this level, laying a good foundation for intelligent driving above L3.

According to the computing power demand of the common large model in the industry, the universal base model needs at least tens of thousands of cards for a single training, so this is a "dimension reduction blow" that a "head player" like Geely can achieve. Looking back at Geely’s "Smart Geely 2025" plan put forward at the Longwan conference in 2021, it was now curious and questioned by many people at that time. Geely’s heavy investment and extensive layout in the digital field now have a new answer.

The competition for "AI+ cars" has just begun.

Why is it called a thousand miles?

In the matter of AI reshaping the car, Geely played its own stubbornness as building a car:Starting from the bottom structure, we should pursue the accumulation of wealth and thin hair in the final landing. Only in this way can we meet the goal of "high value" and achieve the blow of dimension reduction.

At the press conference, as the first landing of the AI strategy, Geely released a self-developed "thousands of miles" intelligent driving system, and took the lead in carrying it on two cars: the 2025 modified version of Geely Yinhe E8 and Geely Yinhe Xingyao 8EM.

As a unified intelligent travel solution formed by Geely through AI technologies such as end-to-end, VLM and world model, Qianli Vast is divided into five different levels, namely H1, H3, H5, H7 and H9, with a minimum standard computing power of over 100TOPS.Highest H9 is the industry’s first L3 intelligent driving solution with mass production landing capability, which will be carried on all Geely models.

The most intuitive benefit brought by the vastness of thousands of miles is that users no longer have to choose between the inconsistent experience of intelligent driving and the complicated packaging words of different manufacturers. At the turning point when industrial technology enters the popularization period from the rising period, it is obviously much more important to let more people use it with low threshold than the dazzling skills and packaging of high-end technology.

Geely named this intelligent driving system "Qianli", and the strength behind it is the industry-leading general model and computing power. This is one aspect of technology, and the vastness of the other side emphasizes that this intelligent driving system is not only rich enough to support intelligent driving in various scenarios, but also stable and reliable. As the "safest intelligent driving system", Qianli Vast can be integrated with Geely’s technical standards in the field of car building.

At the press conference, Geely showed a typical scene: the AEB of 120km/h stopped automatically. As one of the most risky dangerous driving scenarios that most users may encounter, compared with many brands who still use this ability as a gimmick for high-level intelligent driving, Geely can directly declare the vast expanse of thousands of miles as a standard, and even avoid the risks in the same lane, and can also avoid the risk scenarios that appear continuously in two lanes.

Qianli Vast integrates the self-research power of Geely’s ecology, which is essentially based on the brand-new anchoring of the industry layout for many years, the VLM model of vision and integration of language, and the universal model base based on the understanding of the real world, and on this basis, it promotes the first mass production of L3.It indicates that China enterprises, represented by Geely, are setting up a real moat in the field of intelligence, especially in terms of technology and experience standards integrated with the whole vehicle, which means that they are ready to promote the maturity of laws and regulations and promote them globally.

This is the competition for upgrading the dimension after laying the foundation first. Compared with most enterprises in the industry, which are still using smart driving to create profit space and avoid responsibility, Geely has made the vast expanse of thousands of miles into the best and most time-tested value in the century-old automobile industry: standard.

AI defines the first player of a car.

Geely’s years of development actually follows similar thinking:Under the grand strategy, the grey line of grass snake will be continuously laid out, and then it will be applied first when the industry changes its qualitative point, so as to realize the great leap and the establishment of moat.

From the acquisition of Volvo, the layout of smart Geely 2025, the layout of vast architecture, and the release of Ningbo Declaration and Taizhou Declaration, Geely AI technology conference marks the first time that Geely has completed the first transformation to "AI defines cars".

The industrial leap of any technology must be the first move of the explorer and the follow-up with the industrial giants, so as to jointly promote the application for thousands of households. The entry of an industrial head enterprise like Geely marks the seeds of innovative technology brought by DeepSeek or other AI ecological partners, with the soil to land.

Similarly, they all need to go through the process of long-term exploration in core technologies and bear huge sunk costs and risks; What a giant like Geely has to do is to discard the false from the true as soon as possible and complete the popularization and application of engineering. In this process, advanced technology has to find true value for users and popularize more scenarios, which is bound to be a long-term process.

But this may also be the "high-value" experience that users can reach at their fingertips as soon as possible: once AI builds a car, it will not be far from the mature products such as "It just works" once it enters the unknown technical engineering.

Through refined management, the living environment of Dayuan Village has been significantly improved.

Sheriff Grid helps residents find their lost children.

　　In Baiyun District, Guangzhou, grid management construction is in full swing. People were pleasantly surprised to see the figure of a grid worker in front of their house. With a phone call, a WeChat and a call, grid workers appeared beside the residents, regardless of the size of the incident.

　　"The people think, I have a plan, the people have a call, I have a response, the people have a request, and I have something to do." On the 795.79 square kilometers of Baiyun land, 3,075 grids were finely divided, and 3,215 grid workers worked intensively on their respective grids, realizing the fine management of the city with the spirit of embroidery.

　　A branch is built on the grid, and contradictions are resolved at the grassroots level.

　　Dayuan Village, Taihe Town, Baiyun District, covers an area of about 25 square kilometers. There are 6,438 buildings in the village, including more than 3,600 rented houses, with an actual service management population of over 170,000. There are 7 large-scale logistics parks under its jurisdiction, which is a well-known "Big Mac" village and a famous "Taobao Village".

　　In this "Big Mac" village, the traditional village-level governance model has obviously lagged behind, and the difficulties and pain points of social governance are prominent. However, since 2019, the police situation of theft in Dayuan Village has decreased by 41.7% year-on-year, and the police situation involving pornography, gambling and drugs has decreased by 22.6% year-on-year. How did this happen?

　　"There are 2,409 party member in Dayuan Village, so we thought, can these red forces be transformed into the driving force and engine of village community governance?" Peng Zhiliang, the first secretary of Baiyun District stationed in Dayuan Village, introduced that Dayuan Village adopted a new service management model of "Party Building+Grid" in the exploration, that is, according to the characteristics of different regions, 111 basic grids were scientifically divided in the village, and combined with 212 party member responsibility areas, party member’s responsibility was unified with grid management, and a "Party Committee — Party branch — Grid — Party member "four-level management structure.

　　Relying on the grid unit, the party building, rental housing management, municipal sanitation, comprehensive management and stability, comprehensive law enforcement and other teams of Taihe Town in Dayuan Village will be brought together to the village party committee for unified deployment and management, and the cadres and staff of party member at the town, village and economic society will flow to the grid, resources will be concentrated to the grid, all kinds of services will land in the grid, and mass problems will be solved in the grid.

　　The interests of the masses are no small matter. Some people have damaged roads in front of their houses, smelly garbage collection, and inadequate compensation for fruit trees … … Party member and grid workers from Dayuan Village were dispatched in unison to try their best to solve the difficulties and pain points of the villagers. On July 25th this year, Lin Yongqing of party member went door to door with the 99th grid worker in the hot summer, and found a tanker carrying and unloading oil in an inconspicuous residential building. Lin Yongqing quietly reported the information, and the relevant departments rushed to the scene after receiving it. After being confirmed as an illegal refueling den, they immediately dealt with the refueling equipment.

　　Remain true to our original aspiration, and keep our mission firmly in mind. Dayuan Village leads the grid management mode with party building, and continuously expands the ways and means for people from Guangzhou to participate in social governance through the joint meeting system of party building and the co-governance Council. Under the overall arrangement of the Political and Legal Committee of the District Committee, the experience of popularizing the "five strengths" of Sanyuanli Street Grid has taken root in Dayuan, and the "five strengths" have been used to create a pattern of co-construction, co-governance and shared social governance, providing inspiration for the reform and innovation of grassroots governance in the city.

　　B grid "five long" micro-governance streets glow with new vitality

　　The Zoumagang Railway Community, located in Sanyuanli of Baiyun, is a well-known "messy place", and many original residents have moved out because of the bad environment. Recently, however, there are more and more relocated households in the community, and dozens of families have moved back to the railway community.

　　It turns out that Sanyuanli Street in Baiyun District piloted the grid "five long" micro-governance model from the first half of this year, "‘ Wu Chang ’ Not five people, but five teams. " Li Zhijun, deputy director of Sanyuanli Street Organization Office, told reporters that the "five leaders" are led by the party group leader, the grid leader is responsible, the deliberation leader cooperates, the building leader participates, and the sheriff guarantees. As of September this year, the "five long" teams of 156 grids in Sanyuanli Street have collected more than 1,400 problems and solved more than 1,300 problems, with a solution rate of over 90%.

　　The child was accidentally lost, and the "five long" personnel immediately helped find it; The balcony found a hornet’s nest, and the "five long" personnel immediately invited firefighters to deal with it; The elderly living alone are sick, and the "five leaders" and doctors come to the door for treatment … … These are all practical things done for community residents after the implementation of the "five long" micro-governance work of Sanyuanli Street Grid, and the vision of "small things don’t leave the grid, big things don’t leave the community" has been truly realized.

　　On August 5th this year, Ziyuangang Community Neighborhood Committee received a banner printed with the words "selfless assistance from the people". Ms. Ye, who came to send the banner, was very excited to express her gratitude to the community neighborhood Committee: "We are both crying. Fortunately, we have your help, otherwise I really don’t know what to do. Thank you very much!" It turns out that Ms. Ye is a businessman in Yifa Leather City within her jurisdiction. On the afternoon of August 3, she ran to the community duty room in a hurry and told the staff with tears that her two-year-old twins were accidentally lost because she was busy with business. After understanding the situation, Lu Ermin, the director of the community neighborhood committee on duty that day, asked the security team members to collect monitoring and search at the first time, and at the same time sent the information of finding children to the WeChat group of the "Five Long" team, and launched the leather goods business circle and community security forces to help find them together. Finally, in just one hour, she helped Ms. Ye find the two lost children.

　　Grid "five long" micro-governance not only solves the practical problems encountered by residents in their lives, but also provides intimate convenience services for residents and opens up the "last mile" of serving the masses. There are many widowed and solitary elderly people living in Songbaigang community. Facing this special group, the "Five Long" team took the initiative to become caring people for the elderly living alone. Du Apo, an elderly person who lives alone in Songbai New Village, has no children under her knees. The grid leader of the community started to be Du Apo’s "children", not only caring for her in her daily life, but also cooperating with doctors in community health service centers to carry out on-site service, measuring blood sugar and blood pressure for Du Apo free of charge, and using the policy of benefiting the people to establish a health file for Du Apo, and providing family doctor-style signing service, so that Du Apo no longer has to worry about seeing a doctor.

　　Nowadays, in the grid WeChat group of Sanyuanli Street, various "emergency" appeal messages pop up every day. The "Five Long" team insists on daily patrol, frequent visits, timely notes, handy work and real-time transmission, and quickly sends the collected clues of social conditions and public opinion to the group, so as to resolve contradictions in the bud and solve problems in the initial stage.

　　C enhancing people’s happiness with the spirit of embroidery

　　According to the statistics of Guangzhou Municipal Bureau of Statistics, the registered population of Baiyun District is only 943,600, while the permanent population is as high as 2,441,900, which makes Baiyun District rank first among all districts in Guangzhou. The influx of foreign population makes it urgent for Baiyun District to realize fine urban management. Since the beginning of this year, the Political and Legal Committee of Baiyun District Committee has taken the lead in optimizing and upgrading grid service management in the whole region.

　　In April this year, the Political and Legal Committee of Baiyun District Committee, together with the Baiyun Branch of the Municipal Planning and Natural Resources Bureau and other departments, began to re-divide the basic grids of towns and streets in the whole region, using the latest and most authoritative maps and special vector drawing software to completely eliminate the unreasonable grids of towns and streets.

　　After adjustment, 18 streets in 4 towns in the whole district are divided into 3075 basic grids, and 3215 basic grid members perform their respective duties. It also simplified the original 201 items into 50 items in 10 categories, and clearly defined the responsibilities of grid workers and functional departments.

　　The front-end problem was successfully solved, followed by the optimization of the rear platform. The original platform function was very rough, but now the new platform is adding functions such as trajectory tracking, performance management, data statistics, etc. Grid members report grid events in real time in the grid through the mobile APP "Digital Baiyun Basic Application Platform" during inspection, and the background is in accordance with "Event sending → Dispatch → Event acceptance → Event handling → Result feedback → The evaluation and closing process is completed, and the whole process is closed in the platform, which truly realizes the "responsive" grid operation mechanism.

　　Strengthen team management and greatly improve the grid service management ability. After the previous grid foundation work was consolidated, Baiyun District took advantage of the trend to improve the grid management pattern, and promoted the grid "five long" micro-governance model in the whole region, giving full play to social forces and realizing "small things don’t leave the grid, big things don’t leave the community". At present, on the basis of 3075 grids and 3215 grid members, the whole region has set up a grid "five long" team of 16595 people.

　　In order to do a good job in grid management, leaders at all levels attach great importance to it. From January to August this year, a total of 384,779 grid events were reported in Baiyun District, and 384,115 were settled, with a settlement rate of 99.8%. Correspondingly, the residents’ sense of acquisition, happiness and security in Baiyun District have improved significantly. As of August 30, the police situation of Baiyun Branch decreased by 11% year-on-year; The police situation of the two robberies decreased by 57.8% year-on-year; Burglary alarm decreased by 50.6% year-on-year.

　　In the eyes of the masses, the cleanliness of the environment and the improvement of public security are tangible and tangible. "The people’s yearning for a better life is our goal!" This sentence may be a vivid footnote for Baiyun District to study the spirit of embroidery and implement fine grid management. (Text/Figure Song Wei Wen Jing Yun Xuan)

CCTV News:November 1st is World Influenza Day. As the weather turns cold, influenza gradually enters a seasonal active period, and influenza vaccination everywhere also enters a peak period. What is the epidemic trend of influenza in China this winter and next spring? How can we do a good job of prevention and scientific response?

In a number of community health service centers in Taiyuan, Shanxi, Xiamen, Fujian and other places, citizens are being vaccinated against influenza in an orderly manner, and many of them have come with their children. According to the medical staff in Xiamen, the local influenza vaccine stocks are relatively sufficient at present, and citizens can make an appointment in advance.

According to experts, according to the monitoring situation of sentinel hospitals nationwide, at present, influenza activities in China are on the rise.

According to experts, everyone is susceptible to the flu. However, the severity of flu symptoms varies among different people.

Jiang Hongni, member of Pulmonary Angiology Group of Chinese Medical Association:Children under 5 years old, especially children under 2 years old, older people over 65 years old, some people with basic diseases, and some pregnant women are also susceptible to influenza.

According to experts, the symptoms of influenza are relatively serious, mainly manifested as high fever and systemic symptoms, including headache, muscle and joint pain all over the body; The common cold and fever last for a relatively short time, with mild systemic symptoms and rapid recovery. If you have the flu, you should seek medical treatment as soon as possible in case of critical symptoms, so as to avoid blind or inappropriate use of antibacterial drugs.

Experts remind that to prevent influenza, everyone should wear masks and get flu vaccine while improving their immunity. Due to the different strains of influenza virus every year, the influenza vaccine will be adjusted accordingly, and the influenza antibody is not effective for life, so it is recommended that the public be vaccinated again every year.

Jiang Hongni, member of Pulmonary Angiology Group of Chinese Medical Association:Only a few people are not suitable for vaccination, such as very obvious allergic symptoms, especially those who have been vaccinated before, and there are diseases with this immune system. In addition, if the patient has a fever recently or has been vaccinated with other vaccines in the last month, vaccination can be suspended.

As a new season drama series of "Fog Theater", the opening of "Daughter Coming Back" has aroused the attention and heated discussion of the audience, and it has been highly praised because of its "brain burning" of the plot and the online performance of the actors, and even praised "the return of Fog Theater". However, in the middle of the series, the looseness of the follow-up plot and the rationality of the narrative were questioned by the audience, which led to the continuous decline of word of mouth, and the Douban score dropped to the passing line at the end. It can be said that "Daughter Coming Back" can’t escape the fate that the original suspense online drama of "Misty Theater" has a high reputation and the audience’s expectation has failed, and its narrative defect has also become a microcosm of the deep-seated problems of domestic suspense online drama.

If we count from the crime of undocumented in 2017, the domestic suspense online drama represented by "Fog Theater" has become a very subdivided type of online drama. Thanks to the development of genre models of suspense film and television works in Europe, America and Japan, as well as the literary foundation of Zi Jinchen’s original novels, and the participation of a group of directors with European and American film and television professional backgrounds, the domestic suspense online drama has set off a creative upsurge: after the crime without a license and chasing after the murder in the daytime aroused the audience’s expectation, the popularity and high reputation of Hidden Corner and Silent Truth in 2020 further established the status of "fog theater" as an industry drama, which gave birth to suspense. However, since then, the original script of Fog Theater has not been explored smoothly due to the defects of suspense narration, although the series such as Goodbye that Day, Fog in the Eight Diagrams Pavilion, Who is the murderer, Deadly Wish and Gold Rush have gathered a cast and production team that can not be underestimated, presenting an overall industry dilemma of the original domestic suspense online drama.

Generally speaking, domestic suspense online dramas, including "Misty Theater", follow a narrative mode of "social school" reasoning that combines suspense with reality. This choice is not only related to the policy advocacy of realistic themes of local film and television dramas, but also the communication strategy of online drama producers trying to break the genre boundaries and break the circle of audiences with realistic topics. At a deeper level, it is also the consistent cultural practice of local film and television dramas to highlight the theme of family humanity and social issues. Therefore, under the label of "crime" and "suspense", most of the dramas of "Fog Theater" highlight the human evil brought by family of origin and social power. For example, The Hidden Corner, The Fog in the Octagon Pavilion, Very Witness and Ten-Day Game all involve family relations issues that Chinese is particularly concerned about. Different from the hard reasoning that pays attention to the detective’s puzzle solving process, the social reasoning suspense drama pays more attention to the deep integration of social factors and human problems, and its puzzle solving process lies in showing the deep-seated human evil step by step, and pays more attention to the deep-seated social problems of all people doing evil in the context of a specific era. For example, the society and power system revealed in Silent Truth. This means that there is a close combination between this social problem consciousness and narrative suspense puzzles: in the narrative process of "throwing puzzles-solving puzzles-uncovering puzzles",Construct the rationality and logic of solid details, plots and characters’ behaviors, so that genre narration and social problems can be deeply integrated. By this measure, The Daughter Who Came Back has representatively exposed the narrative defects faced by local suspense online dramas.

Daughter Back is still a social reasoning network drama with the theme of family suspense. The drama is set in Tanling County, which was developed in the southwest of China in 1997 due to the third-line construction. It tells the story of Chen Youxi, a young girl adopted by Jieshan Welfare Institute. Xiaoxiu, a good friend who works as a home nanny in Li Chengdong, director of the county fertilizer factory office, mysteriously disappeared after discovering the Li family’s secret. In order to find the mystery of Xiaoxiu’s disappearance, she fled the welfare home and came to Tanling, pretending that Li Wenwen, the daughter of the Li family who had been missing for many years, sneaked into the Li family to find clues. From the perspective of Chen Youxi as an intruder, with the help of Xiao Xiu’s prospective boyfriend Cheng Wei, the drama gradually discovers the secrets and sins of the Li family through multiple struggles with his mother Liao Suifang, his father Li Chengdong and Liao Suifang’s lover Wang Zhongjiang. As a family suspense drama, The Daughter Who Came Back focuses on the complex game between the family members involved in the murder case, and how the characters form the "hunter" and "prey" and the relationship between the strong and the weak in various human motives and actions: Chen Youxi, as an intruder, seems to have the initiative, but in fact his identity and actions are in Liao Suifang’s hands; However, Li Chengdong, a weak husband in the marriage relationship, was very humble and obedient to keep Liao Suifang.In fact, it is precisely the perpetrators with the deepest intentions; And mentally retarded Li Wenzhuo seems to be kind and powerless. Is he a real murderer … … The series brings questions about who killed Xiaoxiu, the mystery of Li Wenwen’s death and whether Li Wenzhuo is really stupid or fake. The calmness and lust behind Liao Suifang, played by Mei Ting, and the complex character of Li Chengdong, played by Yanhui Wang, which is honest and humble on the surface, make the reverse relationship between these characters and the hidden level of human nature behind the murder case better presented.

However, similar to other social mystery dramas in Misty Theater, Daughter Coming Back has three obvious narrative defects, which make the narrative tension constructed by the contrast between the actor’s superb performance and the characters still unable to save its reputation:

First of all, as a suspense drama of social reasoning, its realistic problem consciousness does not go deep into the internal texture of narration, and stays at the superficial atmosphere of the times and the superficial psychological consciousness level, which fails to become a part of the deep-seated characters’ behavioral motives, thus showing a typical "sense of decoration of the times" drawback.Although director Lv Xing himself emphasized the typology and problem consciousness of creation, and published a document stressing that his narrative should focus on showing the relationship between the background of fund-raising tide, third-line construction and laid-off tide, detention and repatriation system, Qigong fever and other backgrounds existing in China society in the late 1990s and the mentality and fate of the characters at that time, from the perspective of drama narrative, these did not really form the deep-seated logic of his narrative, nor did they become a part of clues. The most important background in the play can be said to be the decline of the chemical fertilizer plant and the laid-off workers, which constitutes the background of Li Chengdong’s psychological loss and his fragile "pride" (used to show off in front of Liao Suifang as a red man of the factory director), but the real problem between him and Liao Suifang lies in his desire and Liao Suifang’s lack of love for him. Similarly, Wang Zhongjiang, who is his rival in love, is involved in the social context of wealth, and its complex relationship (how to get out of the chemical fertilizer factory, what it has experienced, why people are attached to raising funds, and how to have an accident) how to form an image of the relationship between the three people, which is vague in the play, not given an explanation and presentation, and not even entered the narrative context. Wang Zhongjiang’s plot line and the weakening consciousness of social problems behind it are difficult to support the narrative significance that the director’s intention and narrative background may bring, and eventually become a simple background decoration.

Secondly, as a typed narrative, both social reasoning and case reasoning need to follow the principle of "Puzzle Throwing — — The emergence of evidence — — The revelation of the mystery runs through the basic logic, which makes the progress of the plot and the audience’s participation form an intellectual wrestling with each other. However, there is an obvious problem of "puzzle loss" in Daughter Back, which leads to the separation between narrative progress and audience’s participation.In the first half of the plot, The Daughter Who Comes Back throws at least four puzzles: (1) The mystery of the identity of the monkey masked man; (2) Xiaoxiu leaves or the mystery of death (whether to leave or not? What is Xiaoxiu’s real personality? Who killed Xiao Xiu? How did Xiao Xiu die? What about Xiao Xiu’s body? (3) The mystery of whether Li Wenzhuo really burned his brain and whether he killed people; (4) The mystery of Li Wenwen’s disappearance and death, etc. These problems all lead to a direction of "all people are evil", and also make the criticism of the universal evil of human nature behind an era context a possible construction of the theme that the audience expects. However, after the series throws out questions, the plot is constantly turning over, and the focus of the questions is constantly changing. For the original puzzles, the answers are revealed in an effortless and narrative way: for example, the monkey mask man is just a rogue, and coincidentally reveals the mystery that Li Wenwen died in a washing machine. And why is Li Wenzhuo there every time the Monkey Mask Man appears? For another example, what kind of person is Xiaoxiu, and is there a relationship between her death and her real personality? … … None of these questions give clear answers in the play. Although the series gives many fragmentary clues, Wang Zhongjiang’s positive personality and light death lead to a lot of redundant details and plots being invalid. In the end, taking Li Chengdong as the subject of doing evil and accepting the crime runs counter to the audience’s guess that all the people are doing evil, which greatly weakens the intelligence of the narrative and the depth of the theme.

Thirdly, from the level of suspense narrative, narrative rationality is the most critical factor for the success of suspense drama, and the rationality of details, plots and characters constitutes three key elements of suspense narrative rationality, but The Daughter Who Came Back has obvious rationality defects in these three aspects.For example, the fact that Liao Suifang went to grandma Cheng Wei’s house to look for Chen Youxi’s things and glanced at the photos of Cheng Wei’s parents on the wall was not necessarily related to the narrative; As a patient in a mental hospital, it is also questionable how MengMeng got the key to a mental hospital and got in and out freely. In a suspense drama supported by solid realistic details, it is also abrupt to take the "flying butterfly" as the confirmation details of the relationship between Li Wenzhuo and Li Wenwen. On the rationality of the plot, what is criticized is why Wang Zhongjiang’s family can let anyone in and out freely, so that Cheng Wei can sneak in twice to steal blood tests and steal videos; And why was Liao Suifang so calm when she saw the obviously false report on the DNA report? Furthermore, from the character, Liao Suifang, who is so smart and careful, drank Li Chengdong’s poisonous soup defenseless before going to the Public Security Bureau in the last episode? And Chen Youxi can see that Li Chengdong lied and admitted to killing Xiaoxiu, but he was so out of control after Li Wenzhuo said he choked Xiaoxiu? And so on, all confuse the audience. This separation of details, plots and characters is a serious damage to narrative rationality.

The above-mentioned problems of "The Daughter Coming Back" are the common problems existing in the original suspense online drama of "Misty Theater". Without the adaptation of Zi Jinchen’s original novel, the creation of the original suspense narrative script of social school reasoning, the deep-seated narrative integration of social problem consciousness, the construction of typed puzzle narrative and the solid construction of logical rationality are all key issues to test the creation of local suspense online drama. How to get rid of the "sense of decoration of the times" and make people get a deep social representation of sexual sin, how to avoid the "puzzle loss" and how to form the narrative tension of audience participation in suspense narrative, and how to get solid details support through the multi-level rationality of logic, fundamentally determine how far the local original suspense online drama can go. (Author: Zheng Huanzhao, Associate Professor, School of Literature, Jinan University)

　　CCTV News:South Korean President Moon Jae in and North Korean leader Kim Jong-un held the third summit meeting between the ROK and the DPRK at the "Peace House" on the Korean side of Panmunjom on the border between the two countries today.

　　Early this morning, local time, North Korean leader Kim Jong-un and South Korean President Moon Jae in left Pyongyang and Seoul respectively for Panmunjom. At 9: 30 local time, that is, around 8: 30 Beijing time, Kim Jong-un and his party arrived at the military demarcation line and met Moon Jae in waiting there for the first time. They shook hands and exchanged greetings. At the next welcoming ceremony, the two sides jointly reviewed the traditional Korean honor guard.

　　Kim Jong-un’s inscription: New history begins now.

　　After that, the leaders of the ROK and the DPRK walked into the meeting place Peace House. Kim Jong-un wrote an inscription in the guest book before the meeting, saying, "The new history starts now, and the era of peace stands at a new starting point." After that, the two sides stepped into the venue and spoke.

　　Kim Jong-un, the top leader of North KoreaMany people hope for good results, and if we don’t follow the positive consensus and declaration reached at the previous meeting, if we don’t make this meeting an opportunity to promote our relations, we will let people down. So, what I want to say is that we should be more determined, so that we can look back on the past 10 years and say that they have not been wasted. I hope we can meet more often and solve the problems between us. "

　　South Korean President Moon Jae inI hope our dialogue will be fruitful and we can reach an agreement, so that we can present a gift to our citizens and people all over the world who look forward to peace.

　　Leaders of both sides made positive statements on promoting peace.

　　After the morning meeting, Kim Jong-un temporarily returned to the DPRK side. The ROK held a press conference and said that the leaders of the two sides made a positive statement on promoting peace on the peninsula. In the afternoon local time, Kim Jong-un once again entered the Korean side of Panmunjom to participate in tree planting activities with Moon Jae in. After that, the two sides continued to meet.

　　journalist: "With the handshake between Moon Jae in and Kim Jong-un this morning, the leaders of the ROK and the DPRK have once again achieved a historic meeting. Can the denuclearization process of the peninsula be smoothly advanced in the future, and can the DPRK and the ROK end the tense confrontation and enter a new era of peace? It is expected that the leaders’ meeting today can give an answer."

This summer, "This! As soon as the fifth season of "Street Dance" was broadcast, it ranked first in the variety list with a full-end broadcast market share of 9.28%; According to Lighthouse Professional Edition, "This! That is, Street Dance 5 was launched for 1 hour, and the market share of real-time whole-network variety feature films was as high as 45%, accounting for nearly half. In the first phase, it ranked first in the comprehensive program of the whole network.

Behind the numbers, it reflects the word-of-mouth and popularity accumulated by a program in the past five years. After five years of enthusiasm, for many viewers, the summer without hip-hop is incomplete. Last year’s fourth season, "This! It is street dance that ended the last stage with the international elite challenge. What higher level can this program go to? The audience is full of great expectations and expectations, but it is undoubtedly an unknown challenge for the program creators.

This year, "This! In the fifth season, Hip-hop didn’t choose to move forward on the established safe road, but walked out of the comfort zone, started from the "new" and focused on the growth of the new generation with a responsibility of shouldering the future development mission of hip-hop culture. Under the brand-new theme of "Battle For Hope", the program is positioned as "Training Camp for Young Dancers" and the competition system has been upgraded. The contestants have to go through the selection and elimination again and again in three months to interpret the topic of "inheritance" of China street dance.

"this! It is the three highlights of the fifth season of Street Dance:

Cenozoic, Parallel Universe, Immersion Experience

1. Focus on the new generation of street dance in the future.

The core concept of street dance in the fifth season is "youth", with a brand-new lineup of dancers and a new generation of dancers becoming the absolute protagonists of this season’s program. In the training camp for young dancers, the proportion of "post-95" dancers exceeds 90%, and 50% are "post-00". The outstanding dancers in the first four seasons are incarnated as "master groups" to escort young dancers. Street dance needs representative figures, OG (predecessors), as well as young blood and young people’s own representatives. After the launch of the fifth season, young players such as Zaizai, Zhou Yuxiang, Ang Ang, Sniper and Badd machine quickly emerged with their strength. The program not only shows young people their own stage, shows the new generation of young people’s playing methods and preferences, their wild imagination, their different personalities, but also gives them propositions and challenges, and stimulates the infinite potential of young people with the competition system.

In the first round of points elimination, young dancers competed in the form of teams for their works, 1v1 and routine battle respectively. The upgraded competition system was even more cruel, from the original "tie-break" to a battle wheel battle, and the team that took the lead in completing the cumulative points goal won. The score was tied and the battle was very fierce. Finally, with the joint efforts of all the dancers, 32 rounds of the battle were completed, which directly set a new record for the number of rounds of the Battle on the street dance stage. As the team leader, young dancer Doudou, with a waist injury, still completed the performance of her work with high quality and participated in the battle session with great pain. Doudou’s persistence greatly inspired everyone on the scene, and the team members were even more uncompromising, and they became more and more brave, becoming the ultimate winner of the battle Wheel War in the absence of one person in the team. This shows us the enthusiasm and determination of this group of young people to dance, and also feels the spiritual core of the program "Let’s be brave sometimes and pass on hope".

2. Create a new concept of street dance parallel universe.

This season’s "This! It is street dance that puts forward the concept of "parallel universe" of street dance very imaginatively. Under the guidance of this core concept, the past four seasons can be regarded as a hip-hop universe bearing the glory of yesterday. In the fifth season, it is necessary to discover and create another new hip-hop universe, a world belonging to the future, which is in harmony with the fifth season, namely, youth and rookie competition.

The parallel universe of street dance is both traditional and contemporary; It belongs to both the pioneers and the later generations. They are parallel, complement each other, and even cross each other, breaking the "uniqueness". Plurality and richness are the core essence of parallel universes.

At the same time, the parallel universe also implies another important theme: growth. The parallel universe is full of unknowns. If you are in the parallel universe, can you imagine what you might be like in another parallel universe and how to deal with sudden challenges? Whether you will make efforts to become a better you. Therefore, the highlight of this season is not the "Great God", but how a young man chooses, grows up, becomes a stronger self gradually, and even moves from obscurity to an influential international stage.

3. Multi-scene immersive new dance beauty

The concept of street dance parallel universe needs to be further grounded through the beauty of dance in the program, so this season’s beauty of dance has made a big breakthrough than before. The original ambience design of four theme streets has been replaced by two parallel universes, one representing "tradition" and taking the old school style, and the other representing "future", which is full of futuristic sense of science and technology, and the two-dimensional plane dance beauty originally used as the background has been upgraded to a three-dimensional space in an all-round way, so that dancers can better blend in and perform, and also bring the audience the immersion feeling of shuttling between different parallel worlds.

This season’s dance beauty pays great attention to the creation of atmosphere and the experience of people in the space, creating daily social life scenes that young people are very familiar with, such as basketball square, skateboarding park, campsite, game room, singing room, barbecue house and so on. In these rich and varied scenes, young people show themselves, communicate and find companions through street dance, which is also the real social state of young people at present.

It is worth mentioning that the recording site of this season’s program itself is a building with a sense of the times, and the "row column", an element with historical specificity inside the building space, has been preserved and presented by the choreographer. In the beautiful dance design of the main stage of the race, two rows of towering reinforced concrete columns lead our view to a deep place, like a tunnel of time and space, which can return to the historical scene and witness the birth of a new history. In such a unique aesthetic space, silent and exploding, two cultures with different faces and styles have a fierce collision.

When we combine the new generation, parallel universe and immersive experience, this season’s "This! It is street dance that fully reflects the characteristics of the post-Internet era and the development trend of youth group culture. With the continuous development of street dance IP, derivative interactive applications of derivative programs and social attributes have been launched. It’s hip-hop, which shows us the infinite possibilities of hip-hop. It’s a medium, a field, or a universe that seeks the coexistence of souls.

The national comprehensive sample "this! It’s street dance

Write an advanced history of national synthesis in five seasons

"this! It’s street dance, which has maintained its innovation and vitality for five seasons. From the ice-breaking in the first season, the broken circle in the second season, to the leap in the third season, and the transnational in the fourth season, we can say, "This! In four years’ time, It’s Street Dance presents the audience with an encyclopedia of street dance culture, a list of street dance celebrities, intergenerational inheritance, countless scenes, etc., and has completed a whole set of knowledge and aesthetic system structure about street dance.

Simon Lu, the general director, said frankly that although this program puts the culture of hip-hop circles at a stage where the mass communication can be perceived, it uses the resources accumulated by China hip-hop circles over the years. This year is a "hematopoietic" program, and a "hematopoietic" program is always more difficult than a consumption-oriented program. This is for sure.

Since the five seasons, this program has been embedded in the historical process of the progress and development of domestic variety shows in terms of conceptual changes and commercial expansion, and has also been continuously improved and enlarged in three dimensions.

At the level of program innovation, "This! It is street dance that has created an original and internationally recognized program model. The program firmly grasps "battle" and "Work", the two core elements of street dance, and combines the beautiful dance form with visual impact to make the charm of this culture itself visible to everyone, reflecting the creativity and value of art itself.

At the level of industry value, innovation, breaking the circle and cross-border integration. "this! It is street dance that shoulders the mission of promoting street dance culture and cultivating new dancers, and promotes the rapid development of street dance industry at home and abroad.

At the level of social value, "this! Hip-hop reflects the social responsibility of the creators and platforms, deeply resonates and connects with social reality and people’s current life feelings, and always advocates positive values. As the general director Simon Lu said, "I have always felt that making programs can’t be too light. Aside from the beauty and entertainment of the program itself, a program should also give people a sense of faith and strength. In this program, I hope everyone can see that when the younger generation encounters particularly great difficulties and challenges, they can stand up and be willing to fight. If people who watch this program are in a particularly unstable or insecure state, they can also get some encouragement from it. In short, "hope" is very important. "

The fifth season "This! The slogan of "Street Dance" is "Battle for Hope". From Peace and Love to Battle for Hope, the fifth season will become a landmark iteration of this variety show. The "Battle" spirit of hip-hop gives the program the courage to break through without setting limits, which is the inexhaustible vitality of the program. I hope this spirit can be injected into a new generation of young audiences with this national variety show and become a spiritual force that affects the growth of a generation.