CCTV’s large-scale media activity "Hundred Years and Hundred Cities" came to Yantai City, Shandong Province. Yantai was one of the first coastal open cities in China in 1984, and it was a new coastal city rising from the saline-alkali wasteland.

　　The reporter came to the Folaishan Citizen Cultural Park in Yantai Economic and Technological Development Zone, which is only more than 1000 meters away from the seaside. The sea has formed its high-quality ecology and provided natural location advantages for urban development here.

　　After more than 30 years of vicissitudes, the once saline-alkali beach has become a modern coastal new city. At present, 125 Fortune 500 projects have taken root in Yantai Development Zone, and the output value of the two leading industries of machinery, automobiles and electronic information has exceeded 100 billion yuan. Strategic emerging industries have risen strongly, and two industrial clusters, advanced structural materials and biomedicine, have been selected as the first batch of 66 national strategic emerging industrial clusters in China, and the total production capacity of MDI materials ranks first in the world.

　　Liu Jianmin, Deputy Secretary of the Working Committee and Deputy Director of the Management Committee of Yantai Development Zone: Like many development zones in China, the development model of Yantai Development Zone is to expand the secondary production, promote the integration of the tertiary production and the production city, and finally rise from a barren beach to a new coastal city.

　　In recent years, Guxian Street in Yantai City has further promoted the construction of the cultural brand of "Famous Town of Shandong Cuisine", taking Shandong Cuisine Industry as the core, giving consideration to culture, function and architecture, and planning to build an industrial cluster with the characteristics of ancient Shandong Cuisine.

　　Yu Fangqing, Deputy Secretary of the Party Committee and Director of the Office of Guxian Street, Yantai City, Shandong Province: The ancient history and humanities are very long. Besides Shandong cuisine, there are also very rich historical and cultural elements. There are mountains, waters, stories, delicious food and wine.

　 　 　 　 On the social networks where Zhihu, Douban and other young artists gather, there has never been a lack of such topics as "XX absolutely beautiful unpopular songs" and "Recommend some popular music that is nice but not popular". There is no distinction between the public and the minority in the genre of music. The so-called minority or unpopular music is mostly defined according to the amount of play or the audience.

　 　 　 　　Van adib, CEO of eCast, discovered the famous "98 Rule" in his research on digital music, that is, the audience has unlimited demand for 98% of non-popular music, and the market for non-popular music collections is enormous and boundless.

　 　 　 　　On the one hand, there is a strong user demand, and on the other hand, there is a huge market prospect. How to recommend these 98% unpopular songs to the audience has been tried by music service providers all over the world, as has the domestic online music platform, and Netease Cloud Music, which stands out by virtue of the unique positioning of the music community, is one of the best. Compared with the average utilization rate of music libraries below 20% in the industry, Netease Cloud Music has reached 80% of "going against the sky". In addition to the ingenuity of products, Netease Cloud Music has mainly done two things right.

1. Reconstruct the music recommendation method.

　 　 　 　　Netease Cloud Music was launched in April 2013. At that time, most of the music software on the market was "music library+player", which played the role of listening to songs. It is not difficult to understand the phenomenon mentioned at the beginning of this article. Users can’t find their favorite music in the music player, and interest-oriented online communities have become a natural medium for discovering and sharing music.

　 　 　 　　The appearance of Netease Cloud Music has changed the traditional music recommendation method, mainly in two aspects, one is song list, and the other is personalized recommendation.

　 　 　 　　Let’s start with the song list, which is similar to the song sharing article on Douban, but it is transferred from a third-party social platform to a music APP, which is also in line with the positioning of Netease Cloud Music Music Community. The song list has realized two direct functions. In the past, the chaotic song collection was solved after joining the song list. In the past, users had a strong dependence on various lists to find songs, which actually accelerated the difference between popular and non-popular. Songs appearing on the list will be heard by more people, while music outside the list may become a long tail. On Netease Cloud Music, song list has replaced the list as a popular listening behavior.

　 　 　 　　Up to now, the number of high-quality song lists created by users on Netease Cloud Music has exceeded 200 million, with an average of 420,000 song lists created every day. This figure far exceeds the posts recommended by music on social platforms. Through the song list, users can find the music they listen to at work, the lullaby they listen to when they are insomnia, the unpopular music they can’t miss, and even the background music of PPT. Not only has it solved the pain points of users, but for Netease Cloud Music itself, the song list has become a "trump card" to maintain the stickiness of users.

　 　 　 　　Personalized recommendation is another initiative to solve the problem that users find good music, so Netease Cloud Music is also called a music player that "knows you better than your mother".

　 　 　 　　The great god in Zhihu has a professional explanation for the recommendation mechanism of Netease Cloud Music, which is mainly divided into two parts in algorithm, the recommendation of similar people and the recommendation of similar songs. As the name implies, similar songs mainly Tag songs in the music library, and push music with similar tags or the same tags according to users’ listening habits. The recommendation of similar people refers to modeling according to users’ listening habits, and screening out people with similar tastes. For example, A and B belong to the same kind of people, and the songs that A likes are probably the ones that B is willing to listen to.

　 　 　 　　Through song list and personalized recommendation, Netease Cloud Music has established a recommendation mechanism of "algorithm+labor +UGC", which not only satisfies the interest of users, but also ensures the quality of products.

　 　 　 　　There is a "story from Netease cloud music to the real world" circulating on the Internet. GalenCrew is a relatively small singer in both China and the United States, but his single Sleepyhead has tens of thousands of comments on Netease cloud music. Finally, Galen began to tour in China, and the venue was full.

2. Break the barriers of music sharing

　 　 　 　　Music sharing in the traditional sense is mostly word of mouth or shared on social networking platforms. After all, it is still the active sharing of users. Especially for minority music, many listeners have a mentality of "like it but don’t want it to be popular", and it is difficult for traditional sharing methods to break this boundary.

　 　 　 　　In essence, the song list and personalized recommendation on Netease Cloud Music also belong to the category of sharing. The song list was created spontaneously by users and found and collected by "music friends" with similar interests, among which there were many song lists with hundreds of thousands or even millions of listeners. According to the personalized recommendation of similar people, the sharing process was imperceptibly completed.

　 　 　 　　However, what Netease Cloud Music enjoys in sharing is the positioning and comment mechanism of the music community. The former meets the needs of users to share good music, so that good music can be shared with like-minded people, which is in line with the behavior habits of minority music lovers. Many listeners of minority music have their own circles. They recognize each other’s identity and values and enjoy the sense of security that this group gives them. And this kind of people in the hope of independence and eager to communicate, we strive to expand the small circle, while trying to control the small circle in the illusion of independence. Compared with popular social channels, Netease Cloud Music’s vertical socialization is just what it wants.

　 　 　 　　But music itself is also a commodity, and it is bound to be tagged. When we listen to songs, the background data of online music is constantly tagging us. The so-called niche only exists in data algorithms. This kind of label is a good thing for the promotion of minority music. Compared with the promotion for individuals, the label-oriented group has more advantages in both accuracy and cost. How to recommend minority music to more people’s ears according to this feature? Netease Cloud Music chose the comment mechanism.

　 　 　 　　The Indonesian song "Bila" has 25,000 comments on Netease Cloud Music, and the most praised comments are 46,000.

　 　 　 　　Yes, it’s a comment, not a grade. According to the rules of scoring, users score their favorite or disliked music, and then find out similar user groups on the difference of scoring. However, if there is a score, there will be a brush score, which will lead to irrational behavior of the user group and even cause the loss of users in a large area. In addition, letting users rate songs that have been listened to for a few minutes increases the cognitive cost of users, and it is also a kind of harm to music itself. Music has no advantages or disadvantages, only likes and dislikes.

　 　 　 　　Netease Cloud Music’s comment mechanism has achieved results. At present, it has generated 400 million comments, and users have generated 640,000 music comments every day. More than 50% of users have developed the habit of commenting while listening to songs. Compared with the digital rating, this kind of comment entrusts users with more emotional factors, such as excellent comments will be praised at the top. Moreover, music criticism itself is a kind of sharing, and it is a way for users to express their love for works. Even some relatively unpopular music still gets tens of thousands of comments.

　 　 　 　　Almost all fields are looking for explosions, such as e-commerce, IP, and even music. But distributing pop music to more people is an ability to bring more fans to minority music or unpopular songs. This is feelings.

Source: China Network

Li Xin is very proud that it can help more young people returning home to start businesses. (Photo by wanglili)

　　Cctv news(Reporter wanglili): Yinchanggou Village, Foping County, Shaanxi Province is a mountain except a mountain.

　　In 2006, in order to make a living, only Jiang Dong, a villager with junior high school education, walked out of the mountain in Yinchanggou Village. At the age of 20, he felt that only by going out could he see hope and get rid of poverty.

　　In 2013, Jiang Dong, who had been working outside for seven years, was getting married and returned to his hometown with his wife Li Xin, who also worked in Wuxi Hotel.

　　After the banquet, looking at the elderly parents and thinking about the upcoming baby, after repeated discussions, the two decided not to go out and stayed in their hometown to find a way to start a business.

　　At this time, my hometown is still a high mountain, and the monotonous and repetitive scene makes Jiang Dong feel very confused. "When I was in Wuxi, the two of us worked in hotel management, and we had experience in this field. We wanted to continue to engage in our old job, but our hometown simply did not have these resources and needs."

　　Just when the couple were at a loss, they accidentally walked into the furniture city, and a palm mat with a selling price of nearly 10,000 yuan suddenly aroused Jiang Dong’s interest. "There are mountain palms all over the mountains in my hometown. Why can’t we make our own palm mats?"

　　As the saying goes, relying on mountains to eat mountains, relying on water to draft. Yinchanggou village has more than 6500 mu of forest land, which is very rich in forest land resources. Wild palm is a common forest in Qinling Mountain, which has the characteristics of moisture resistance, corrosion resistance and no insects. However, the mountain palm resources can not be further processed, which is also a problem that has been puzzling the local income increase. In this way, the green, environmentally-friendly and promising palm mat project was supported by the local government. At the end of 2014, Jiang Dong and his wife Li Xin, after systematically learning related technologies, took more than 200,000 yuan accumulated from working and set up a mountain palm professional cooperative in their farmyard.

　　After several years of hard work by the couple, the humble palm forest on the hillside has become a beacon. “6— 16 cm palm mat, the current market price is 480 yuan — From 3,000 yuan, we can sell more than 20 palm mats a day, with a turnover of 30,000 yuan. " Li Xin said.

　　Like many mountain villages, the villagers in Yinchanggou Village are mostly elderly people, and the loss of young and middle-aged people is serious. Many elderly people and women who stay at home have to take care of their children and fields, so they can’t go to work in the factory. According to their living characteristics, Li Xin distributed some of the knitting, sewing and packaging of brown mats so that they could finish them at home.

　　"In this way, they can not only take care of their families, but also have extra income to subsidize their families." Li Xin said that at present, the company has changed from the original small family workshop to industrial production, with an annual output value of 27 million yuan. In addition, by encouraging villagers to work in factories, share shares and share dividends, and collecting and sorting brown hair, transportation and sales, more than 100 people were recruited to work and increase their income, which was recognized by Foping County as a "demonstration base for returning migrant workers’ entrepreneurship".

　　If education is a long-term way to change the face of poverty, Mao Youbin, secretary of the branch of Yinchanggou Village, thinks that the rural economy can be better developed by giving the people the job opportunity to earn money and support their families at home, and by increasing their income through employment nearby.

　　"It is necessary to introduce enterprises, stay and serve well." In the interview, this is what the reporter heard the most from the local cadres. From individuals to groups, from rural areas to cities, from leaving to feeding back, with more and more policy support, I believe that more and more people who leave home are preparing for a better return home.

　　Cctv newsAccording to the website of the Central Meteorological Observatory, it is estimated that from 08: 00 on the 9th to 08: 00 on the 11th, the lowest or average temperature in the eastern part of northwest China, most of Inner Mongolia, most of North China, most of Northeast China, Huanghuai, western and northern Jianghan, northwestern Jianghuai and western Jiangnan will drop by 6 ~ 8℃, and the Central Meteorological Observatory will continue to issue a blue warning of cold wave at 6: 00 on November 9th. Affected by cold air, sleet or snow will appear in central and eastern Inner Mongolia and most parts of Northeast China.

　　Cooling occurred in the eastern part of Northeast China and northern Xinjiang.

　　Yesterday, snowfall, rain or sleet was 1 ~ 7 mm in parts of northeastern Xinjiang, northeastern Jilin, southern Qinghai and northeastern Tibet; Moderate rain occurred in parts of southeastern Guangxi and eastern Hainan, and the local area was heavy rain.

　　At 5 o’clock today, compared with 5 o’clock yesterday, some areas in the eastern part of Northeast China and northern Xinjiang have cooled by 6 ~ 8 C, and the local temperature has dropped by 10 ~ 12 C.

　　Cold air affects the heavy snowfall in Inner Mongolia, Heilongjiang and other places in the central and eastern regions.

　　It is estimated that from 08: 00 on the 9th to 08: 00 on the 11th, the minimum or average temperature in the eastern part of northwest China, most of Inner Mongolia, North China, most of Northeast China, Huanghuai, western and northern Jianghan, northwestern Jianghuai and western Jiangnan will drop by 6 ~ 8℃, among which, the temperature drop in some areas of northwestern Shaanxi, western and northern Shanxi, central Inner Mongolia, eastern Jilin and northeastern Liaoning can reach 10 ~ 12℃. In the early morning of the 11th, the minimum temperature line of 0℃ will be located in southern Gansu, northern Guanzhong Plain in Shaanxi, central Hebei and southern Liaodong Peninsula. The Central Meteorological Observatory continued to issue a cold wave blue warning at 6 o’clock on November 9.

　　Affected by cold air, sleet or snow will appear in the central and eastern Inner Mongolia and most of the northeastern regions, with moderate to heavy snow and local snowstorms in parts of northeastern Inner Mongolia, northeastern Heilongjiang and eastern mountainous areas of Jilin.

　　Affected by cold air, during the day on the 10th, there were 7-8 northwest winds with gusts of 9-10 in Bohai Sea, Bohai Strait, northern and central Yellow Sea. In addition, from the night of the 9th to the night of the 11th, affected by the tropical system, there will be 7-8 winds in the central and southeastern parts of the South China Sea, with winds of 9-10 and gusts of 11-12 in some areas. The Central Meteorological Observatory issued a gale forecast at sea at 06: 00 on the 9th.

　　Before the influence of cold air, on the 9 th, there were intermittent mild to moderate haze in central and southern North China, western Huanghuai, Shaanxi Guanzhong, western Jianghuai, Jianghan, central and western Jiangnan and southern Sichuan Basin. From the night of the 9th, due to the influence of cold air, the haze weather in the above areas will weaken and dissipate from west to east.

　　Future specific forecast

　　From 08: 00 on the 9 th to 08: 00 on the 10 th, there were small to medium snow or sleet in central and eastern Inner Mongolia, north-central Northeast China, south-central and eastern Qinghai, northern Tibet and central Gansu, among which there were heavy snow and local snowstorms in parts of northern Heilongjiang and northeastern Inner Mongolia. There are small to moderate rains and local heavy rains in the southeastern part of Northwest China, the eastern part of Southwest China, the northern part of Huanghuai, the southern and eastern parts of North China, the southern part of Northeast China, the central and western parts of Jiangnan, and the northwestern part of Guangxi. There are 4-6 northerly winds in central and eastern Inner Mongolia, North China, Northeast China and Huanghuai. There are 7 ~ 8 northeast winds and 9 gusts in the Taiwan Province Strait.

　　From 08: 00 on the 10 th to 08: 00 on the 11 th, there were heavy snow and local snowstorms in parts of the western Tianshan Mountains in Xinjiang and Altay Mountains, northeastern Heilongjiang, and eastern Jilin Mountains; There are small to moderate rains or showers in the southeastern part of Northwest China, the eastern part of Southwest China, the western part of Huanghuai, the western part of Jianghan, most of the south of the Yangtze River, southern Yunnan, the eastern part of Hainan Island and Taiwan Province. There are 4 ~ 6 winds in central and eastern Inner Mongolia, Northeast China and North China. There are 7-8 winds and 9 gusts in the Bohai Sea, the Bohai Strait and the northern and central parts of the Yellow Sea. There are 7-8 winds and 9 gusts in the north sea area south of the central and southeast of the South China Sea. The winds in some sea areas can reach 9 and the gusts are 10-11.

　　From 08: 00 on the 11 th to 08: 00 on the 12 th, there were small to medium snow or sleet in parts of northern Xinjiang and northern Gansu; There are small to moderate rains or showers in the southeastern part of Northwest China, the eastern part of Southwest China, Jianghan, the northern and western parts of Jiangnan, southern Yunnan, western Guangxi, southern coastal areas of Guangdong, Hainan Island and eastern Taiwan Province. There will be 7-8 winds and 9 gusts in the central and western parts of the South China Sea, and the winds in some areas can reach 9-10 and 11-12 gusts.

Observation on the entertainment of the original uncle team

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In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

Read the original text

At present, the epidemic situation in COVID-19 has entered a new stage, and the focus of prevention and control policies has shifted to protecting health and preventing severe diseases.

How will Yunnan follow up? How to ensure the treatment of critically ill patients with infection in Covid-19? How to prevent and control epidemic situation in rural areas? The reporter interviewed the working groups of the leading group headquarters of the provincial party Committee and the provincial government to deal with the epidemic situation (hereinafter referred to as the headquarters).

"Yunnan has made comprehensive arrangements and detailed key tasks in epidemic prevention and control, and promoted the transition from anti-infection to’ health protection and severe disease prevention’." Yang Yang, deputy governor and director of the headquarters office, said that the provincial party committee and government have fully implemented the spirit of the important speech and instructions of the Supreme Leader General Secretary on epidemic prevention and control, and resolutely put "protecting health and preventing severe diseases" in a prominent position in epidemic prevention and control. Wang Ning, secretary of the provincial party committee, and Wang Yubo, governor of the province, made careful arrangements and conducted the whole process, and conducted special research once every two days to study and solve major problems such as 120 first aid, drug supply, ICU beds, key population management, rural rescue preparation, and led a team to conduct field research in medical institutions, which laid the foundation and created conditions for a stable and orderly peak in the province.

The provincial headquarters judges the epidemic situation every day, refines the tasks and measures, and does all the work in detail. At present, the province has reached a peak of stability, the number of positive severe cases has been decreasing day by day, normal medical services have been gradually restored, and the epidemic prevention and control has been smoothly and orderly.

Expansion fever clinic

Effectively cope with the peak of medical treatment

On January 14th, the reporter went to the fever clinic of the First Affiliated Hospital of Kunming Medical University, and the nurses were on duty. Compared with a week ago, the number of patients decreased significantly.

24-hour fever clinic, online and online fever clinic, and triage of emergency patients to specialist should not exceed 6 hours … Recently, the First Affiliated Hospital of Kunming Medical University has taken many measures to expand the capacity and increase the number of patients with fever, so as to ensure the smooth medical channels for patients with fever.

"In order to meet the medical needs of the masses to the greatest extent and fully ensure the smooth channels for fever treatment, the headquarters office requires medical institutions in the province to set up fever clinics (consultation rooms) to announce to the public to ensure that fever clinics are open 24 hours a day, and they are not allowed to close or stop the clinic without authorization." According to the relevant person in charge of the medical treatment team of the headquarters, in early December 2022, hospitals above the second level and township health centers (community health service institutions) in the province all set up fever clinics, and adopted measures such as expanding fever clinics, increasing the strength of medical staff, and rationally diverting medical staff to effectively alleviate the pressure of fever clinics. Conditional secondary and tertiary hospitals set up children’s areas to quickly triage and treat patients with common fever, adopt the combination of online and offline, improve the graded diagnosis and treatment service network of patients in COVID-19, open a green channel for transshipment, and arrange timely treatment in corresponding specialties for those who need specialist diagnosis and treatment or hospitalization.

At the same time, patients with medical needs can go to the nearest community health service institutions for treatment. Patients with serious illness and beyond the ability of primary diagnosis and treatment can go to the second-and third-level hospitals in their jurisdiction or be referred to designated hospitals according to their illness. In addition, the second-and third-tier hospitals in the province have opened online fever clinics, which provide citizens with relevant services such as consultation, prescription, drug purchase and medication guidance 24 hours a day, which can conveniently and efficiently allocate medical resources across regions and improve the efficiency of using high-quality medical resources.

As of January 14, 560 medical institutions above the second level in the province have set up fever clinics, and 1481 primary medical institutions have set up fever clinics. The peak number of consultations in the province’s fever clinics exceeded 150,000, and it has steadily dropped to more than 20,000. The relevant person in charge of the medical treatment team of the headquarters said that the peak of this round of epidemic infection in our province has passed.

Optimize the allocation of medical resources

Fully guarantee the treatment of critically ill patients.

After a week of high fever, cough, fatigue and muscle aches, Li Zhi, 85, was admitted to the intensive care unit of the Department of Respiratory and Critical Care Medicine of the First People’s Hospital of Yunnan Province. After diagnosis, Li Zhishuang’s lung has diffuse ground glass shadow, which belongs to critically ill patients with infection in Covid-19. Coupled with basic diseases such as hypertension and gout, his condition deteriorates rapidly. Through targeted treatment such as high-flow ventilator, his condition has been improving.

Since the establishment of a three-level response echelon in the First Provincial Hospital, each department has set up an infection treatment ward in COVID-19. The departments of respiratory and critical care medicine, infectious diseases and liver diseases are responsible for the guidance of the hospital’s departments on the treatment of Covid-19 infected patients and ensuring the resources for the treatment of critically ill patients.

In the past few days, all parts of our province have strengthened the preparation of medical treatment resources, rapidly expanded the number of critically ill beds, enriched and expanded the treatment team, set up an emergency medical support team, optimized the referral process mechanism, and medical staff at all levels raced against time to save lives and played a set of "combination boxing" to treat critically ill patients:

—— 281 general hospitals above the second level in the province set up intensive care departments according to the standards, strengthened the preparation of intensive care resources, and added intensive care equipment such as ventilators.

—— Strengthen the setting of ICU beds in general hospitals above Grade II, speed up the expansion and transformation of ICU beds in other specialties, co-ordinate the bed resources in internal medicine, surgery and other wards of the hospital, and reserve beds for intensive care step by step.

—— Organize internal, external, pediatric and emergency specialists to carry out intensive professional emergency training in comprehensive ICU, and effectively expand the intensive care team.

—— Breaking the routine, leading by doctors specializing in severe and respiratory diseases, with specialists participating in the formation of intensive care teams to ensure the quality and safety of intensive care.

-The province has set up 50 critical care teams, each with 27 members.

-Timely production of emergency and severe video teaching materials, accumulated training of more than 180,000 medical staff, and rapid improvement of the critical care capacity of medical institutions at all levels.

-Mobilize village groups and social forces, carry out grid management, find out the base of key populations, establish a guarantee system, implement classified management of key populations, grasp the health status of key populations, find patients with severe tendency in COVID-19 as early as possible, and carry out early treatment nearby as soon as possible to reduce the incidence of severe diseases.

-Establish a piecemeal responsibility system for severe treatment, and implement the provincial-level Baozhou City, Baozhou County, and Baoxiang Town. Severe patients who exceed the ability of primary diagnosis and treatment will be referred to higher-level hospitals for treatment as soon as possible. Counties and urban areas reserve referral and transfer vehicles step by step, and make overall plans at the county level to smooth the referral channel. Establish a patrol and consultation system for emergency support teams for severe treatment to ensure that the treatment of severe patients is orderly, powerful and effective.

—— Expand the treatment resources to achieve "all due", strengthen the treatment force to achieve "all treatment should be done", move forward the prevention and control barrier to ensure "early treatment", and there is no run on severe treatment resources in the province.

Pass forward

Continuously improve the prevention and control ability of rural epidemic situation

Rural areas are an important gateway for epidemic prevention and control and the "last mile" to ensure people’s health. "Forward Pass" is the key work of epidemic prevention and control in urban and rural areas of our province. Combined with the actual situation, our province actively carries out early preparation, early investigation, early identification, early intervention and early referral to comprehensively promote the prevention and control of epidemic situation in rural areas. At present, the situation of medical treatment in rural areas of the province is generally stable, and the epidemic peak has passed one after another.

Honghe Hani and Yi Autonomous Prefecture set up a patrol team to prevent severe diseases, and carried out patrol dynamic monitoring for people aged 65 and over with 8 basic diseases; Yanshan County, Wenshan Zhuang and Miao Autonomous Prefecture, established the responsibility system for the guarantee of people living alone, and strengthened the monitoring and follow-up of health status; Xinping County, Yuxi City, conducts classified management training for grass-roots medical staff, and sends doctors to serve at the station …

In order to prevent mild illness from turning into severe illness, 118 counties in the province have built close county medical communities to give full play to the role of leading hospitals, greatly expand ICU beds and enhance the ability of severe treatment. At present, the province has organized patrol teams to enter villages and households, dispatched 1,370 patrol teams to serve and patrol in villages, comprehensively investigated 5,264,300 elderly people over 65 years old, and achieved accurate classification and identification. On-site activation of 28,000 village team members and sinking of 6,500 cadres and households, and high-frequency follow-up of key populations.

There are 1481 fever clinics in township hospitals (community health service centers) in the province, and 13588 village clinics should be open. At present, more than 90% township hospitals can provide oxygen therapy services for the masses. Organized more than 50,000 grassroots medical and health personnel in the province to participate in a series of trainings on medical treatment of infection in Covid-19. Township hospitals and rural family doctors in the province provided 1,425,800 person-times of health services and distributed "health and epidemic prevention kits". Accurate distribution of antipyretic and analgesic drugs, cough medicine, small molecular antiviral drugs, raw materials and formulas of traditional Chinese medicine decoction to the grassroots. 12 kinds of hospital preparations were urgently approved, and 46 kinds of hospital preparations were included in the drug list (9 kinds of ethnic medicines such as Yi, Miao and Dai).

The relevant person in charge of the epidemic prevention and control team of the headquarters said that with the normal operation of borders and ports resumed, in order to prevent the risk of new mutant input, the province strengthened virus gene sequencing, closely monitored and found new mutant input in time, and quickly responded to disposal.

Dawn is just ahead, and persistence is victory. Jiang Xu, head of the medical treatment team of the headquarters, said that in the next step, our province will improve the diagnosis and treatment measures, increase drug procurement, do a good job in ensuring blood supply, ensure the smooth flow of the "120" call for help, continue to promote vaccination for the elderly, and earnestly safeguard the lives and health of the people.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　"Emergency Plan for Heavy Pollution Weather in Chengdu (Trial)" (draft for comments) was issued.

　　The Emergency Plan for Heavily Polluted Weather in Chengdu (Trial) (draft for comments), which was researched and formulated by the relevant departments led by the Municipal Environmental Protection Bureau, was officially open to the public for comments. Yesterday, the reporter learned from the special press conference held by the Municipal Government Information Office that the "Draft for Comment on the Plan" clearly stated that open-air barbecues are strictly prohibited in the expressway around the city when the three-level (yellow) warning is activated; During the second-level (orange) warning, primary and secondary schools and kindergartens will stop outdoor sports, and the restricted area of motor vehicle tail number will be extended to around the city; When the first-class (red) warning is given, primary and secondary schools and kindergartens will be closed, enterprises and institutions can implement flexible working system, and motor vehicles are restricted to single and even numbers within the city.　

　　The "Draft for Comment on the Pre-plan" also made it clear that the Municipal Emergency Disposal Command of Heavy Pollution Weather and the Municipal Comprehensive Improvement Command of Atmospheric Environment are co-located, and the emergency response of heavy pollution weather is included in the unified management of the city’s emergency system, and the Chengdu Heavy Pollution Weather Emergency Expert Advisory Group is established to improve the level of scientific decision-making. In addition, the implementation of emergency response to heavy polluted weather in member units was included in the target assessment content, and supervision and inspection were strengthened.　

　　Plan drafting　

　　Listen to that opinions of national expert　

　　It is understood that in recent years, the city has continuously carried out pollution prevention and control work such as gas-related enterprises, motor vehicle exhaust, dust, cooking fume and oil and gas recovery, vigorously carried out special actions to ban straw burning, implemented coal ban and clean energy transformation, and completely closed enterprises such as Jialing Power Plant; In the past five years, the average concentration of major pollutants has remained basically the same with the rapid economic development. The relevant person in charge said frankly, despite this, air quality improvement is a long-term process. At present, the total amount of air pollutants discharged is still high, and due to the influence of the basin climate, when meteorological conditions that are not conducive to the diffusion of air pollutants continue to appear, different degrees of air pollution may occur.　

　　The relevant person in charge said that according to the relevant requirements of the State Council’s Air Pollution Prevention Action Plan, in order to alleviate environmental air pollution and protect public health, the Municipal Environmental Protection Bureau, together with the Municipal Economic and Information Committee, the Municipal Urban Management Bureau, the Municipal Construction Committee, the Municipal Traffic Management Bureau, the Municipal Education Bureau, the Municipal Meteorological Bureau and other relevant departments, jointly drafted the Draft of the Plan for Comment, aiming at reducing pollution emissions, slowing down pollution levels and preventing the acute impact of heavy air pollution on the health of citizens, especially sensitive special people.　

　　It is understood that experts from Tsinghua University, china environmental science Research Institute, Nankai University, Sichuan University, and chengdu university of information technology were invited during the drafting of the Draft Plan for Exposure, and combined with the new national air quality standards and the present situation of ambient air quality in Chengdu, the air pollution control ideas were put forward. At the same time, after the official implementation of the Draft Plan for Comment, the Municipal Environmental Protection Bureau will, together with relevant departments, invite top domestic experts to evaluate the implementation effect of the Plan, further optimize and improve it according to the evaluation, and make it public in time.　

　　Heavily polluted weather　

　　93 industrial enterprises stopped production and production.　

　　It is understood that according to the preliminary investigation, the "Draft for Comment on the Plan" identified the list of 93 industrial enterprises that limited production (stopped production) in our city in 2013. In case of heavy pollution, the production will be limited (stopped production) according to the warning level. According to the relevant person in charge, the list of 93 industrial enterprises with limited production (stop production) is based on the list of enterprises with limited production (stop production) put forward by experts from Tsinghua University, Nankai University, China Academy of Sciences and Chinese Academy of Environmental Sciences, and proved to be effective through practice. At the same time, according to the "Draft for Comment on the Plan", the Municipal Environmental Protection Bureau and the Municipal Economic and Information Committee will dynamically update the list of enterprises that have limited production (stopped production) before March 1 each year. Of course, in addition to the list of industrial enterprises that have limited production (stopped production), the Municipal Construction Committee and the Municipal Housing Management Bureau and other relevant member units will dynamically update the list of relevant construction sites in a timely manner and establish a list of construction sites that have stopped during heavy pollution weather.　

　　In view of the restrictions on motor vehicles implemented in heavily polluted weather, at yesterday’s press conference, the person in charge of the traffic control department revealed that in the second-level warning, the restricted area of motor vehicle tail numbers will be expanded to around the city. At that time, the traffic control department will set up obvious signs along the road to remind the general public. In the first-level warning, the single and double numbers of motor vehicles around the city will be restricted, and the number of the restricted line will be determined according to the date of the warning day. In addition, the person in charge also said that after the formal implementation of the plan, anyone who violates the restrictions will be punished according to the current punishment standard for motor vehicle tail number restrictions. "However, the formal rules will be announced to the public when the plan is revised and officially released according to the comments." The person in charge said.　

　　Three-level early warning of heavily polluted weather　

　　Level 3 (yellow) early warning:　

　　Primary and secondary schools will suspend outdoor physical education class as appropriate; Open-air barbecues are strictly prohibited in the expressway around the city.　

　　Secondary (orange) warning:　

　　Primary and secondary schools and kindergartens stop outdoor sports; The restricted area of motor vehicle tail number is extended to around the city.　

　　Level 1 (red) early warning:　

　　Primary and secondary schools and kindergartens are closed; Enterprises and institutions can implement flexible working system, and motor vehicles can be restricted to single and even numbers within the city.　

　　Level 3 (yellow) early warning:　

　　Open-air barbecue is strictly prohibited in the expressway around the city　

　　condition　

　　The air quality index (AQI) will be in the range of 201-300 or the air quality index (AQI) will appear alternately in 201-300 and 300-500 for 72 consecutive hours in the future.　

　　Emergency measures > > >　

　　1. Health protection reminder measures. Remind children, the elderly and patients with heart disease, lung disease and other chronic diseases to reduce outdoor activities.　

　　2. Suggestive measures.　

　　(1) The outdoor physical education class in primary and secondary schools can be suspended as appropriate.　

　　(2) The public should try to travel by public transport and reduce the number of cars on the road.　

　　(3) Reduce the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　3. Compulsory measures for pollution reduction.　

　　(1) Strictly implement the dust prevention and control measures of various construction sites, material yards and storage yards in the expressway around the city, and do a good job of sprinkling water to reduce dust.　

　　(2) During the period from 7: 00 to 21: 00, vehicles transporting bulk materials, muck and construction waste are prohibited from traveling around the city (including) (except domestic garbage trucks).　

　　(3) Strengthen the environmental supervision of enterprises in key industries such as cement, steel and chemical industry, increase the frequency of environmental supervision and inspection, and ensure the normal operation of enterprise pollution control facilities; It is forbidden for enterprises to stop the maintenance of environmental protection facilities. If it is really necessary to carry out the maintenance of facilities for special reasons, all enterprises shall stop production.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) It is forbidden to barbecue in the open air in the expressway around the city, and relevant behaviors shall be severely investigated and punished.　

　　(6) Increase the frequency of road cleaning and main road washing and dust removal in the expressway around the city for more than one time to reduce dust on the ground.　

　　(7) It is forbidden to set off fireworks and firecrackers within the ring road.　

　　(8) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.　

　　Secondary (orange) warning:　

　　Primary and secondary schools and kindergartens stop outdoor sports.　

　　condition　

　　The air quality index (AQI) for the next 72 hours will be in the range of 301-500.　

　　Emergency measures > > >　

　　1. Health protection reminder measures. Remind children, the elderly and susceptible people such as patients with respiratory, cardiovascular and cerebrovascular diseases to stay indoors as much as possible and avoid outdoor activities.　

　　2. Suggestive measures.　

　　(1) Primary and secondary schools and kindergartens stop outdoor sports such as physical education class, recess exercises and sports meetings; The general population should try to avoid outdoor activities; Suspend large-scale open-air activities as appropriate; Outdoor activities can take appropriate protective measures such as wearing masks.　

　　(2) The public travel by public transport, reducing the number of cars on the road; Try to turn off the fire when parking for a long time.　

　　(3) Reduce the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　3. Compulsory measures for pollution reduction.　

　　(1) Earthwork excavation, pavement renovation, green planting, house demolition and other operations are prohibited within the expressway around the city; Strictly implement the dust prevention and control measures of various construction sites, yards and yards in the central city and suburban areas (counties), and do a good job of sprinkling water to reduce dust.　

　　(2) Bulk materials, muck, construction waste transport vehicles and large organic solvent tank trucks are prohibited from traveling all day within the expressway around the city (inclusive); All-day ban will be imposed on yellow-label vehicles within the expressway around the city, and the restricted area of motor vehicles (except special vehicles, buses, taxis and electric vehicles) will be expanded to within the expressway around the city; Improve the frequency of public transport operation.　

　　(3) Enterprises in key industries such as cement, steel and chemical industry shall implement temporary measures to reduce production and limit emissions, and the production reduction shall not be less than 30%; Enterprises to implement environmental maintenance must stop production; Strengthen the environmental supervision of industrial volatile organic compounds emission units to ensure the normal operation of treatment facilities.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) The ban on open-air barbecue will be extended to the main urban areas and key towns (streets) in suburban areas (counties), and the investigation and punishment will be strengthened.　

　　(6) Increase the frequency of road cleaning and main road washing and dust removal in the central city and suburban areas (counties) for more than one time to reduce dust on the ground.　

　　(7) It is forbidden to set off fireworks and firecrackers within the ring road.　

　　(8) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.　

　　Level 1 (red) early warning:　

　　Single and even numbers are restricted within the ring expressway.　

　　condition　

　　The air quality index (AQI) will be greater than 500 in the next 24 hours.　

　　Emergency measures > > >　

　　1. Health protection reminder measures.　

　　(1) Remind children, the elderly and susceptible people such as patients with respiratory tract, cardiovascular and cerebrovascular diseases to stay indoors as much as possible and avoid outdoor activities.　

　　(2) Primary and secondary schools and kindergartens are closed.　

　　2. Suggestive measures.　

　　(1) The general population should try to avoid outdoor activities; Stop large-scale open-air activities as appropriate; Outdoor activities can take appropriate protective measures such as wearing masks.　

　　(2) Enterprises and institutions can implement flexible working system according to the situation.　

　　(3) The public travel by public transport, reducing the number of cars on the road; Try to turn off the fire when parking for a long time.　

　　(4) Suspend the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　(5) It is forbidden to set off fireworks and firecrackers within the Third Ring Road (including the Third Ring Road).　

　　3. Compulsory measures for pollution reduction.　

　　(1) Earthwork excavation, road surface renovation, green planting, house demolition and other operations are prohibited within the city; All kinds of construction sites, yards and yards in the city strictly implement dust prevention measures and do a good job of sprinkling water to reduce dust.　

　　(2) Bulk materials, muck, construction waste transport vehicles and large organic solvent tank trucks are prohibited from traveling all day within the expressway around the city (inclusive); Yellow-label vehicles are banned all day within the expressway around the city (including), and motor vehicle tail numbers are restricted to single and even numbers within the expressway around the city (except for special vehicles, buses, taxis and electric vehicles); Improve the frequency of public transport operation and do our best to ensure public transport travel.　

　　(3) Enterprises in key industries such as cement, steel and chemical industry shall implement temporary measures to reduce production and limit emissions, and the production reduction shall not be less than 50%; Enterprises to implement environmental maintenance must stop production; Strengthen the environmental supervision of industrial volatile organic compounds emission units to ensure the normal operation of treatment facilities.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) The ban on open-air barbecue will be extended to the main urban areas and key towns (streets) in suburban counties (counties) and outer suburban counties (cities), and the investigation and punishment will be strengthened.　

　　(6) Increase the frequency of urban road cleaning and main traffic road washing and dust removal for more than 2 times in the whole city to reduce dust on the ground.　

　　(7) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.

Catalogue

　　The first part of the 2024 annual departmental budget.

　　I. Description of departments

　　Second, the income budget.

　　III. Explanation of Expenditure Budget

　　Four, the financial allocation of "three public" funds budget.

　　V. Other explanations

　　VI. Explanation of Nouns

　　The second part of the 2024 annual departmental budget report

　　I. Summary of Income and Expenditure

　　II. Summary of income

　　III. Summary of Expenditure

　　Fourth, the project expenditure table

　　Five, the government procurement budget list

　　VI. Summary of Financial Appropriations and Income and Expenditure

　　Seven, the general public budget expenditure table.

　　Eight, the general public budget financial allocation basic expenditure table

　　Nine, the government fund budget expenditure table.

　　Ten, the state-owned capital operating budget financial allocation expenditure table

　　Eleven, financial allocation "three public" expenditure table

　　Twelve, the government purchase service budget financial allocation list

　　XIII. Performance Target Table of Project Expenditure

　　Fourteen, the overall expenditure performance target table

The first part of the department budget in 2024.

　　I. Description of departments

　　(a) the nature and responsibilities of the department, etc.

　　The National Centre for the Performing Arts (NCPA) is a municipal and bureau-level institution established in accordance with the Letter on Issues Related to the Establishment of the NCPA (No.41 [2007] of the Beijing Municipal Organization Committee Office). As the highest performing arts center in China, the National Centre for the Performing Arts will adhere to the tenet of "people’s nature, artistry and internationality" and take "art changes life" as its core value concept, and strive to become an important member of internationally renowned theaters; The highest hall of national performing arts; The leader of art popularization education; The largest platform for cultural exchanges between China and foreign countries; An important base for cultural and creative industries.

　　(II) Institutional setup

　　The National Centre for the Performing Arts (NCPA) is a municipal and bureau-level institution established in accordance with the Letter on the Organizational Establishment of NCPA issued by the Office of the Organizational Establishment Committee of Beijing Municipality (No.41 [2007] of Beijing Office). It mainly includes performance department, repertoire production department, art creation center, stage technology department, brand promotion center, marketing department, development cooperation department, art popularization education department, art exchange department, film and television program production department, art data center, art department, field affairs department, office, party and mass work department, human resources department, finance department, audit department, security department, information center, engineering department, administrative department and Taihu Dance Art Center.

　　(3) staffing and actual situation

　　There are 699 people in the National Grand Theatre, and there are 523 people. There are 434 employees. There are 44 retirees, including 0 retirees and 44 retirees.

　　Second, the income budget.

　　The revenue budget for 2024 is 1,279,447,300 yuan, an increase of 230,242,200 yuan or 21.94% compared with the budget of 1,049,205,100 yuan at the beginning of 2023. The main reason is the linkage of "one hospital and three sites", which is expected to increase the box office revenue and ensure the operation of Beijing Art Center.

　　(1) The revenue from financial allocation this year is 667,848,300 yuan.

　　1. The general public budget revenue is 667,848,300 yuan.

　　2. The budgetary allocation income of government funds is 0,000 yuan.

　　3. State-owned capital operating budget appropriation income is 0 million yuan.

　　(II) Income from other funds this year is 547,806,800 yuan.

　　4. The financial account management fund income is 0 million yuan.

　　5. Business income is 544,183,900 yuan.

　　6. The superior subsidy income is 0,000 yuan.

　　7. The income paid by the affiliated unit is 0,000 yuan.

　　8. The operating income of public institutions is 0,000 yuan.

　　9. Other income is 3,622,900 yuan.

　　(III) The balance carried forward from the previous year was 63,792,200 yuan.

　　10. The balance carried forward from the previous year was 63.7922 million yuan.

Figure 1: Revenue Budget

　　III. Explanation of Expenditure Budget

　　The expenditure budget in 2024 was 1,279,447,300 yuan, an increase of 230,242,200 yuan or 21.94% compared with the budget of 1,049,205,100 yuan at the beginning of 2023. The main reasons are: implementing the plan of "one hospital and three sites" to ensure the opening and operation of Beijing Art Center.

　　(1) Basic expenditure. The basic expenditure budget is 402,751,000 yuan, accounting for 31.48% of the total expenditure budget, an increase of 7,235,400 yuan or 1.83% compared with the budget of 395,515,600 yuan at the beginning of 2023.

　　(2) Project expenditure. The project expenditure budget is 876,696,300 yuan, an increase of 223,006,800 yuan or 34.12% compared with the budget of 653,689,500 yuan at the beginning of 2023.

　　Among them:

　　1. The operating expenditure of public institutions is 0,000 yuan.

　　2. Pay the expenditure of 0,000 yuan to the superior.

　　3. Subsidy expenditure for affiliated units is 0,000 yuan.

Figure 2: Basic Expenditure and Project Expenditure

　　(3) The balance of funds carried forward at the end of the year is 0,000 yuan.

　　Four, the financial allocation of "three public" funds budget.

　　There is no "three public" budget for the department in 2024.

　　V. Other explanations

　　(a) the government procurement budget

　　In 2024, the total government procurement budget of the National Grand Theatre was 181,506,600 yuan, including 94,061,600 yuan for goods, 9,559,200 yuan for projects and 77,885,800 yuan for services.

　　(two) the government purchase service budget.

　　In 2024, the national grand theatre government purchased services with a total budget of 0,000 yuan.

　　(3) An explanation of the operating expenses of the organ

　　This department is not within the statistical scope of the operating expenses of the organs.

　　(four) the project expenditure performance targets.

　　In 2024, the National Centre for the Performing Arts reported 85 budget items with performance targets, accounting for 100% of the 85 budget items of this year. The project expenditure budget for reporting performance targets is 812,904,100 yuan, accounting for 100% of the project expenditure budget of this department this year.

　　(five) the key administrative fees.

　　This department has no key administrative fees in 2024.

　　(six) the financial allocation of state-owned capital operating budget.

　　This department has no budget for financial allocation of state-owned capital operating budget in 2024.

　　(seven) the occupation of state-owned assets.

　　By the end of 2023, there were 7 vehicles in the National Centre for the Performing Arts, totaling 1,653,700 yuan; There are 477 sets of equipment with a unit value of more than 500,000 yuan, totaling 992,179,100 yuan. In the budget arrangement for 2024, 26 sets of equipment with a unit value of more than 500,000 yuan were purchased, totaling 105,909,600 yuan.

　　VI. Explanation of Nouns

　　Basic expenditure: refers to personnel expenditure and public expenditure incurred to ensure the normal operation of institutions and complete daily tasks.

　　Project expenditure: refers to the expenditure incurred to complete a specific administrative task or career development goal in addition to the basic expenditure.

　　Government procurement: The use of fiscal funds by state organs, institutions and organizations at all levels to purchase goods, projects and services within the legally formulated centralized procurement catalogue or above the procurement quota standard is an effective measure to standardize the management of fiscal expenditure and strengthen budget constraints.

The second part of the 2024 annual departmental budget report

During this time, I read a book, which was written by Katie Rosen, a professor at the University of Pennsylvania in the United States. In his book, he wrote: "The earliest restaurant in the world appeared in Kaifeng, the capital of the Northern Song Dynasty around 1100 AD …" I really can’t agree with this conclusion.

When did the China restaurant appear? Although there is no detailed record in the history books. However, according to Han Feizi, as early as the Spring and Autumn Period and the Warring States Period, there were many wineries in the urban and rural areas of the Song Dynasty, such as the Zhuang family, which were "very beautiful for wine" and "very hospitable to guests", and "hung high" outside the wineries. The "sign" here is equivalent to the "screen" or "curtain" for later wineries to attract customers. At the same time, Records of the Historian, which was written more than 2,000 years ago, recorded that Liu Bang, the Emperor Gaozu, was lustful and joyful when he was young. He often went to Wang Wei and Wu Fu to drink on credit and fell asleep when he was drunk. Wang Wei and Wu Fu also found that whenever Liu Bang drinks in the shop, the number of people who come to buy wine will increase exponentially.

Xin Yannian, a famous poet in the Eastern Han Dynasty, once wrote a poem in "Yu Lin Lang": "In the fifteenth year of Hu Ji’s reign, spring will be the only day. Long tie, wide sleeves, acacia …………………………………………………………………………………………………………………………………………………. As far as I’m concerned, I’m asking for rare dishes, and I’m eating carp in a golden plate. " These poems vividly show that as early as the Qin and Han Dynasties, China not only had a liquor store specializing in selling wine, but also used exquisite wine utensils, and even the shredded carp in the golden plate was cut very beautifully.

The reason why Katie Rosen set the appearance time of China restaurant in the Northern Song Dynasty may be influenced by the separate dining system in China. The dining system in China has a long history, and it was still popular in the Han Dynasty at least 2,000 years ago. When eating separately, everyone sits on the floor, with a low small dining table with utensils and wine on it. If someone comes to propose a toast, the diner will leave the small table and prostrate himself on the ground in order to show his humility and respect for the toaster, so it is called "avoiding seats".

During the period of Emperor Wudi of the Han Dynasty, Tian Fen, the uncle of Emperor Liu Che, was married, and the civil and military officials in the DPRK went to congratulate her. During the dinner, in order to thank the guests, Tian Fen got up and made a toast. The guests who were sitting left their seats and fell on the ground, expressing their gratitude. In order to ease the contradiction with Tian Fen, Dou Ying, the prime minister of the dynasty, also took the opportunity to stand up and propose a toast to the guests. Among the guests present, except for some old friends of Dou Ying who got up and left their seats, the rest half of them sat there as usual, only slightly indebted to the upper body. Therefore, Dou Ying’s intimate friend irrigation husband made a big banquet in order to save face for Dou Ying. Eventually, Tian Dou became hostile, and Guan Fu and Dou Ying were beheaded successively.

During the Wei, Jin, Southern and Northern Dynasties, frequent wars made the traditional customs, life order and closely related etiquette system established in the Central Plains since the Yin and Zhou Dynasties strongly impacted. Especially with the influx of high tables and chairs in the western regions, the dining system of sitting on the floor in the Central Plains has also changed.

The time from China’s meal-sharing system to dinner-sharing system is also vague. However, at least we have seen the embryonic form of dinner-sharing system in the famous masterpiece Han Xizai’s Night Banquet by Gu Hongzhong, a famous painter in the Southern Tang Dynasty. In this famous painting, there are not only high tables and big chairs, but also many people eating at the same table. Although the food placed in front of each of them is exactly the same, it is still very different from the dining system in Qin and Han Dynasties.

In the Northern Song Dynasty, the dining system has become the mainstream of society, which we can see from Zhang Zeduan’s The Riverside Scene at Qingming Festival. Let me tell you another story here: During the Northern Song Dynasty, Wang Anshi’s colleagues invited him to dinner and found that Wang Anshi only ate the nearest dish of taro. Wang Anshi’s colleagues thought that Wang Anshi liked taro and sent many taro to the palace afterwards. Mrs. Wang was surprised and said, "My" xianggong "doesn’t like taro. Isn’t there any other food before my" xianggong "?

From this allusion, we can also know that the separation and gathering in the Northern Song Dynasty was very popular. The prevalence of separation and gathering, as Katie Rosen wrote in "Xiasa Pavilion", "benefits from Kaifeng’s huge population, relatively prosperous economy and rich food categories and cooking methods". As far as Tokyo, the capital of the Northern Song Dynasty, is concerned, the famous restaurants are Fan Lou, Panlou, Huixian Restaurant, etc. If the plot of Water Margin is to be believed, it is in Jiangzhou Xunyang Building that Sung River burps, rides in a drunken mood, grinds to a thick ink and dips in his pen, and inscribes the "anti-poem" on the white powder wall that makes him have no turning back.