Igniting the heat of consumption and stimulating the vitality of enterprises to start the economy has become a ＂new force＂ to help economic growth

CCTV News:The Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese Modernization, which was deliberated and adopted by the Third Plenary Session of the 20th CPC Central Committee, made a systematic arrangement for "building a unified national market", in which it specifically mentioned "actively promoting the initial economy". What is the starting economy? What did the starting economy bring? Why should we actively promote the starting economy? Come and see the reporter’s report.

"Queue for four hours, pack for ten minutes". Recently, a baking specialty store that retails new york bagels opened in Nanjing Road Pedestrian Street, which restored the American retro decoration style. There are more than 20 flavors of fresh bagels sold at the counter, and the people who came to punch in packed the store.

The person in charge told us that since the opening of the first store in China in Shanghai last April, the popularity of the store has been high. Now they have expanded to four stores in Shanghai, and two more stores in Beijing are under preparation.

Wang Baodan, the brand manager of new york Bago Museum, said: "From the first store we opened, there were a lot of customers, and then the average number of customers entering the store every day was 1000— 1,500 people, the highest daily turnover can reach 100,000 yuan. "

News link: What is the starting economy?

It is not difficult to see that one of the charms of the starting economy is its high popularity. Just like the baking brand in the film, after more than a year’s operation in the China market, the brand has developed smoothly and its popularity has not diminished. So, what is the starting economy? Compared with the first store economy, which people are familiar with before, the first-time economy has expanded in connotation and vision.

First-time economy refers to the economic activities of enterprises such as releasing new products, launching new formats, new models, new services, new technologies and opening the first store.

Li Mingtao, chief e-commerce expert of China International E-commerce Center, said: "The first-time economy originated from the first-store economy, which originally meant that some foreign brands opened their first stores in China. Generally speaking, we see that the first store has some typical characteristics of fashion, trendy and quality, and some areas where the first store economy gathers can also reflect the commercial vitality, innovation ability and fashion leading power of these areas. "

Starting economy ignites consumption heat and stimulates enterprise vitality.

Then, why is the first store and the first economy attractive? Besides consumers, what does it mean for enterprises to start the economy?

The new products naturally attract people’s curiosity, and they explore the store for a sense of freshness. As far as consumers are concerned, the starting economy has brought a brand-new shopping experience, which can fully satisfy consumers’ pursuit of new things and high-quality life; As far as enterprises are concerned, the starting economy has brought greater business opportunities and profit space, promoted intensified market competition and accelerated industrial upgrading, and stimulated consumption potential and vitality.

The "new force" of starting economy to help economic growth

A few days ago, the relevant person in charge of the Ministry of Commerce said that it is necessary to implement the first-time economy, encourage enterprises to release new products, open the first store, launch the first show and exhibition, and continue to introduce new formats, new models, new services and new scenes to meet consumers’ demand for fashion, quality and trendy. Local policies and measures are also boosting the development of the first-round economy.

In March last year, the Beijing Municipal Bureau of Commerce issued a notice to give financial support to the first qualified stores, of which the first store in Asia was given a maximum of 5 million yuan. At the beginning of this year, Chongqing issued a policy to encourage the development of the "first store first" economy and focus on cultivating the "must buy and bring" brand. Shanghai has also launched "Several Measures on Further Promoting the High-quality Development of First-round Economy".

Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, said: "Developing the starting economy is an important task in the construction of an international consumption center city. We want to further enrich the supply of the market through the development of the first-time economy, and constantly bring the latest achievements of industrial development to consumers through the terminal consumer market. "

According to the statistics of China Business Federation, as of 2023, 48 policies and measures on encouraging the development of the first store of commercial brands have been issued in various places.

Li Mingtao, the chief e-commerce expert of China International E-commerce Center, said: "The starting economy is actually driven and led by innovation, so for the industry, the starting economy is a facade, a representative and a centralized display of industrial innovation. Based on the success of the starting economy, it will lead to a series of elements in the industrial chain, such as investment, talents, data and technology, and increase investment around such a direction of the starting economy. "

Experts believe that as a new economic format to change the industrial structure and lead industrial innovation, the first-time economy will help promote industrial transformation and upgrading. It is not only a new form of economic growth, but also a new force to promote social and economic structural changes.

The starting economy promotes the global influence of China market.

With the development of the starting economy, its connotation has not only stopped at "the first store" and "the first new product", but also included "the ecological chain of the starting economy from the new product to the first store and then to the headquarters" and "influential international brands and leading local brands". It is understood that among the 204 national first stores opened in the first half of this year, overseas brand stores accounted for more than 30%. What do these "world’s first stores" bring to China when they land in China?

In the first store in Asia from a designer glasses brand in France, there was an endless stream of passengers. Fashionable and trendy design and rich product choices make this cutting-edge brand quickly favored by young consumers.

The person in charge told reporters that they are very optimistic about the market potential of China. Opening the first store in China will not only bring international fashion design to consumers, but also make full use of the advantages of China’s domestic supply chain to provide cost-effective choices.

According to statistics, among the 204 national first stores opened in the first half of this year, there are about 70 overseas brand stores, accounting for 34.31%. These "world’s first stores" landed in China, aiming at the China market with more than 1.4 billion people.

Sophie Kelaf, commercial director of a French restaurant, said: "I think this is an amazing market because it is very dynamic. We want to bring French culture to Shanghai and try to adapt to the China market. We have received very enthusiastic feedback and welcome from our customers. "

Experts believe that more and more international brands choose to open their first stores in China, reflecting their recognition of the China market and strong confidence in the development of China. In the process of actively promoting the initial economy, all localities are also paying attention to local conditions and activating the "flow code", which will help to further stimulate the consumption vitality of the domestic market and promote the consumption upgrading and internationalization of China.

Li Mingtao said: "This also reflects to a certain extent that China’s consumption has begun to lead the global consumption trend to a certain extent, so the importance of China’s consumer market in the world has also been continuously improved."