The final result of the national social science planning project undertaken by Professor Liu Youxin of Southwest Normal University is the Outline of the Development History of Chinese Characters. This achievement puts forward some new ideas worthy of attention.

First, the three stages of the development history of Chinese characters

In the development history of Chinese characters, there are different stages of development. The traditional staging is based on the change of Chinese font, that is, it is divided into four stages according to the standards of big seal script, small seal script, official script and regular script. This achievement puts forward that font change is not an essential change in the development of Chinese characters, and it cannot explain the historical development law of Chinese characters, but should explain the essential change of Chinese characters from the change of Chinese character construction methods. On the basis of this understanding, this achievement further puts forward the three-stage theory of the development of Chinese characters, that is, the first stage is the picture writing stage, and the characters before Shang Dynasty should belong to this stage. The second stage is the phonography stage with phonography as the main body, and the characters from Oracle Bone Inscriptions to Qin Dynasty belong to this stage. The third stage is the pictophonetic writing stage with pictophonetic characters as the main body, and some pictophonetic characters and pictophonetic characters are still preserved, which belongs to this stage from Qin and Han dynasties to modern Chinese characters.

Second, the advantages and disadvantages of Chinese characters

At present, there are two kinds of popular characters in the world: one is phonography who records the pronunciation of words with dozens of letters; The second is Chinese characters with both phonetic and tabular forms. Both of these two types of writing systems have their own advantages and disadvantages, and we can’t say which one is absolutely good and which one is absolutely bad. Some scholars in Europe believe that phonetic characters are the most advanced characters, while Chinese characters are a kind of backward characters. This prejudice is accepted by some domestic scholars. When they talk about Chinese characters in books and periodicals, they seldom talk about their advantages, which is one-sided.

1. Advantages of Chinese characters. The greatest advantage of Chinese characters is their super-dialect. China is a country with vast territory and complicated dialects. In ancient times, it was impossible to standardize the language. Even now, the promotion of Putonghua cannot be completed in a short time. However, Chinese characters are a popular written language communication tool in China. Different languages, writing words with pen instead of mouth, are exactly the same. If the words are pinyin, Cantonese, Minnan, Shanghai and Beijing will appear, which will hinder people’s exchange of ideas. Another advantage of Chinese characters is their rationality. Character is a symbol system, which can be divided into rational characters and irrational characters. Irrationality refers to pure phonography, such as loanwords, syllables, alphabets, etc. This kind of writing is purely a symbol and has no direct connection with the things to be expressed. The so-called rational characters, such as Chinese characters, not only represent the pronunciation of words, but also represent the signs of things. For example, the word "water" evolved from the shape of hieroglyphic water. It has two functions: pictographic and phonological.

2. The shortcomings of Chinese characters in phonetic notation. A small part of the ideographic characters of Chinese characters have long been used as loanwords, which are ideographic characters in Chinese characters. Because its number is not large, it is mostly commonly used words, so you can leave it alone. Here, only the phonetic function of pictophonetic characters is discussed. The phonetic symbols of pictophonetic characters are mostly pictophonetic characters that can be used alone, which are not as accurate as alphabet sounds. There are many shortcomings in the phonetic function of Chinese characters, which are mainly as follows: (1) The phonetic symbols of pictophonetic characters can’t distinguish the differences of tones, and the same phonetic symbol often indicates different tone categories. For example, the word "Hu" is a rising tone, but the confused word "paste" is pronounced as rising tone, and the confused word "paste" is pronounced as voiceless. (2) Phonetic symbols of pictophonetic characters often lose or weaken their phonetic function because of phonetic changes. For example, "Shang" is pronounced shàng, but "If" and "Lie" with "Shang" as the phonetic symbol are pronounced t m ng, "dǎng" is pronounced d m ng, "Xi" and "chǎng" are pronounced cháng, and "Open" is pronounced ch m ng. (3) The stress phenomenon of reading more than one word in Chinese characters. For example, the word "ginseng", "participation" and "visit" are pronounced with cān, "ginseng" with shēn, and "uneven" with cē n. There are three stresses.

Third, the simplification of Chinese characters

In 1956, the simplified scheme of Chinese characters was announced, and in 1964, the scope and number of simplified characters were expanded, which was the first large-scale Chinese character reform in more than two thousand years. After more than forty years of practice, it has played a great role in popularizing education and writing. On the other hand, simplified characters are not entirely beyond discussion. Such as Deng, Huan, Nan, Shu, Xi, and Equivalence, its component "You" replaces the phonetic symbols with different sounds, such as "Deng". Some cursive scripts are written in a kaishu style that is different from the structure of regular scripts, and some homonyms can be substituted for words. The second is to reform and make Chinese characters a better communication tool according to their own development laws. With the improvement of China’s international status and economic development, more and more people are learning Chinese characters.

Four, Chinese characters can not take the direction of the development of pinyin.

It was once thought that all written symbols of human language should go to the road of pinyin, and all words that do not meet this standard are regarded as backward. This is a prejudice without scientific basis. Chinese characters are one of the excellent cultures created by the Chinese nation. They are not only the cultural carrier of China for thousands of years, but also the common communication tool for the people of the whole country and the Chinese people abroad. Now more and more foreign people of insight have realized the superiority of Chinese characters, and it is impossible and unnecessary for this writing system to take the road of pinyin writing again.

Fifth, the teaching of Chinese characters

It is correct to teach Chinese characters according to the way they are created. However, the old "six books" theory (six methods of word formation) must be reformed. Based on the study of comparative philology and Mr. Tang Lan’s "Three Books" theory, this achievement puts forward the "new three books" theory of table form, borrowing sound and pictophonetic sound. It includes the reasonable parts of the six books and eliminates the "transfer note". Pictographic characters include pictographs, pointing things and knowing in six books; The word "borrowing sound" is a loan. It is renamed as loanwords or phonograms because some people think that there is another loanwords in loanwords, which are made out of nothing and confuse people. In Mr. Tang Lan’s three books, it is not appropriate to exclude loanwords and divide the words made by tabular method into pictographs and pictographs. The new three books not only absorb the research results of predecessors, but also correct the shortcomings of predecessors. Mastering the standard of dividing the new three books can play a great role in Chinese character teaching.

　　[car home Information] On the afternoon of March 30th, 2021, the 5 millionth new car of Chengdu Branch of FAW-Volkswagen Automobile Co., Ltd. (hereinafter referred to as FAW-Volkswagen Chengdu Factory) was officially rolled off the assembly line, and the model rolled off the assembly line this time was a medium-sized SUV under the Jetta brand-(|).

　　FAW-Volkswagen Chengdu Factory was established on May 8, 2009. It is the whole vehicle manufacturing base of FAW-Volkswagen in Chengdu, the first production base of FAW-Volkswagen outside Changchun, and an important part of FAW Group’s southwest development strategy. The branch is located in Chengdu Economic and Technological Development Zone, covering an area of 2,000 mu (1.3 million square meters).

"FAW-Volkswagen Chengdu Factory"

　　At present, FAW-Volkswagen Chengdu factory mainly produces models under FAW-Volkswagen and Jetta brands, and the latter is the main product, including sagitar and Jetta VA3, VS5, VS7, etc. As one of the achievements of mass localization, Jetta brand was born in February 2019, and it is also the third brand under FAW-Volkswagen, focusing on technology from the public and high cost performance.

　　In the two years since the brand was released, Jetta has also released three new cars, completed the coverage of brand cars in various segments, and achieved good sales results. According to the data, in the past 2020, the Jetta brand has achieved sales of more than 160,000 vehicles, among which the best-selling model is its compact SUV, Jetta VS5, with sales reaching 81,077 vehicles.

"Jetta VS7』"

　　As an expansion of the brand, the Jetta VS7, which went offline this time, was launched in March 2020. It is a medium-sized SUV under the Jetta brand, with a price range of 106.8-136.8 million yuan. The new car adopts the family design style of Jetta brand in appearance. The large-size dot matrix mesh is connected with the headlights, and the center is the exclusive LOGO of Jetta brand. In addition, the overall design of VS7′ s body serves practicality, and Fangzheng’s body provides sufficient interior seating space to meet the needs of consumers for daily use.

　　　In terms of body size, the length, width and height of the new car are 4624/1841/1644mm and the wheelbase is 2730mm respectively. In terms of power, the new car is equipped with a 1.4T high-power engine with a maximum power of 150 HP and a maximum torque of 250 Nm. The transmission system is matched with a 5-speed manual /6-speed automatic manual transmission, and only the predecessor version is available.

Editor’s comment:

　　It can be seen that from the early production of FAW-Volkswagen brand models to the birth of Jetta brand, the production of the 5 millionth vehicle is obviously a brand-new milestone belonging to FAW-Volkswagen Chengdu factory. At the same time, in this process, we also saw that the Volkswagen brand has made further progress from its early success in the China market to its localization and market segmentation, and further expanded the domestic market through the Jetta brand. In the future, Volkswagen will make a firm transformation towards electrification, so what will be Jetta’s next car? Can we see the emergence of Jetta brand electric products? Or, what will happen to the cars around us when the next 5 million cars of FAW-Volkswagen Chengdu factory are achieved? (Text/car home Ma Aijun)

　　CCTV News:Nowadays, micro-plastic surgery has attracted more and more attention, but what many consumers can’t think of is that there is an almost necessary product in this kind of beauty consumption process, but there is a big secret behind it.

　　The criminal suspect, Jin Mobin, said: "Let’s see if it works, and see the effect. It doesn’t hurt at all. See it, see it."

　　This is a self-portrait video in the WeChat circle of friends, and the photographer is stabbing his arm with a needle. Strangely, during the ten-second pricking process, the photographer who tried the medicine always said that he had no pain. What kind of panacea is it, which has the magical effect of repeatedly pricking the arm without any pain? A case of manufacturing and selling counterfeit drugs that Hubei police seized a few days ago uncovered the hidden mystery.

　　Not long ago, when the police in Baokang County, Xiangyang City, Hubei Province and the food and drug supervision department jointly conducted a law enforcement inspection, the paste-like drug named TKTX used by this small beauty shop in the basement of the old hardware hospital attracted the attention of law enforcement officers.

　　Bu Jianjun, squadron leader of Shiyaohuan, Public Security Brigade of Baokang County Public Security Bureau, Xiangyang City: "This TKTX is all in English. There must be something wrong with this medicine."

　　Article 7 of China’s Regulations on the Administration of Drug Instructions and Labels clearly stipulates that standardized Chinese characters published in state language commission should be used for drug instructions and labels. However, this drug, which was called "Ma Ointment" by the beauty salon service staff, was not even marked with the basic common name and drug ingredients in Chinese on the package. Law enforcement officers immediately seized the TKTX found and sent it to a professional institution for inspection.

　　Xu Qi, deputy detachment leader of comprehensive law enforcement detachment of Xiangyang Food and Drug AdministrationThe test results show that this kind of product contains lidocaine and tetracaine, which are included in China Pharmacopoeia. In accordance with the Drug Administration Law and relevant judicial interpretations, we have certified experts of such products and have now investigated and dealt with counterfeit drugs. "

　　Anesthetics, which need to be strictly controlled in dosage, are used to make fake drugs and illegally flow into beauty places that are not regular hospitals, which aroused the alarm of Hubei police and immediately set up a task force to investigate.

　　Zheng He, Deputy Chief of Public Security Corps of Hubei Provincial Public Security Department: "Quickly organize research on the case, formulate a careful investigation plan, and send special forces to follow the class to strengthen supervision."

　　"Painless" False Anesthesia Ointment with Local Anesthetic Drugs

　　In the investigation, it is found that it is a common practice in some beauty salons to play the banner of "painless" to attract customers to do freckle, mole removal, eyebrow embroidery and tattoo surgery. In fact, the reason why the skin is repeatedly pricked with false anesthetic ointment without pain is very simple, that is, lidocaine and tetracaine, the most common chemical raw materials in local anesthetic drugs, are added to the false anesthetic ointment.

　　There are huge profits in all aspects of manufacturing and selling fake hemp ointment.

　　An interest chain of producing and selling fake hemp ointment drugs led by Jin Mobin surfaced: Xiao Moumou of Jinan Ruixing Pharmaceutical Technology Co., Ltd. sold chemical raw materials such as lidocaine and tetracaine, which cost about 1,450 yuan/kg, to black dens such as Jin Mobin, which manufacture and sell fake hemp ointment at a price of 1,500 yuan/kg. After Jin Mobin made fake hemp ointment from these raw materials, he also sold each product at a cost of only about 3 yuan. Wholesale to Jin Mosheng and other middlemen at the price of 4 yuan. After Jin Mosheng got the fake hemp ointment, he sold it to small beauty salons all over the country for tattoo and micro-plastic surgery at the price of about 10 yuan each. In this way, there are huge profits in every link of manufacturing and selling fake hemp ointment, but some known and undiscovered potential risks are quietly injected into every consumer’s body along with fake hemp ointment.

　　Experts pointed out that counterfeit drugs are terrible. They are terrible because the ingredients are unknown and the content is unknown. All risks are uncontrollable. We must not be soft in cracking down on counterfeit drugs and eradicating the supply and marketing industry chain of counterfeit drugs.

Road traffic safety concerns you and me.

Similarly, the traffic safety of parking lots can not be ignored.

It is said that the road is like a tiger’s mouth

in fact

There are countless dangers lurking in the parking lot, causing frequent troubles.

Where there are people, there are rivers and lakes

Where there are cars, there are traffic policemen.

Shenzhen traffic police built the parking lot into

The source position of traffic safety management

It is more convenient to realize traffic control service.

Vehicle control is more accurate

Safety publicity is more in place.

At present, the data of more than 4,300 operating parking lots in our city are uploaded to the parking lot supervision platform in real time through the Internet, which provides strong data support for the prevention and control of vehicles involved in public security, static traffic management and smart parking construction.

The parking lot is owned by all the owners

Must go in and out every day!

How can we ignore the safety here?

Accident prevention, starting from the source

Problem vehicle, strangled in the parking lot!

On this basis, the parking lot supervision system is associated with the alarm system, and through the effective combination of pavement bayonet data and parking lot data, the model of early warning and analysis of problem vehicle data is established, the integrated management system of starting and static is established, and the vehicle-related management and control defense line is built.

Create a dynamic and static integrated management system and build a strong defense line for vehicle management and control. The "parking lot supervision system" is associated with the alarm system, and through the effective combination of pavement bayonet data and parking lot data, a model of early warning, analysis and comparison of problem vehicle data is established, and the vehicle defense control system of public security organs is continuously improved.

Through big data analysis, Shenzhen traffic police found that a Guangdong B car suspected of deck entered the parking lot of Jingu Building on Tairan Eighth Road. Shenzhen traffic police immediately dispatched police and successfully seized the vehicle. It was verified that the car was suspected of using two cars and one license.

Solve the "last mile" problem of vehicle-related control circle

The problem vehicle can be searched accurately.

Don’t try to challenge the big data control of the handover.

And the fastest legs!

Traffic safety needs to be guarded.

More publicity is needed

Only by making traffic safety awareness deeply rooted in people’s hearts

In order to make the traffic safety of citizens more secure.

Full implementation of "Deepening internet plus Traffic Management Service"

At present, there are 5,970 commercial parking lots in use in the city. Shenzhen Traffic Police has made parking lots the source of traffic safety management with the concept of serving the first-line actual combat, making traffic control services more convenient and vehicle control more accurate.

The reporter learned from the traffic control department that at present, the whole process of operating parking permit business in our city is handled online, and the application materials are paperless and electronic. Mr. Li, who is expanding the operating parking lot, told reporters that socialization is more convenient ~

Before the reform, the traffic police department was responsible for the process of drawing review, field inspection and data review, which took a long time because of the limited police force and large business volume.

After the reform, the plan examination and field inspection will be completed by industry associations, effectively reducing the processing time limit.

It is reported that starting from this year, the Traffic Police Bureau of the Municipal Public Security Bureau entrusted the Shenzhen Parking Technology Enterprise Industry Association to handle the pre-procedure related to the administrative license of Shenzhen operating parking lots: filing and reviewing the parking lot construction design drawings for applying for the administrative license of Shenzhen operating parking lots and changing the number of cars; Conduct site inspection on the parking lot that has applied for the administrative license for operating parking lot in Shenzhen and the administrative license for changing the number of cars.

Realize the accurate investigation of the problem vehicle.

At present, the construction of smart parking in our city is progressing rapidly. The data of more than 4,300 operating parking lots are uploaded to the parking lot supervision platform in real time through the Internet, which provides strong data support for the prevention and control of vehicles involved in public security, static traffic management and smart parking construction; Shenzhen Parking Industry Technology Association has established a commercial operation mode for parking facilities suppliers and platform operators to realize cross-platform non-inductive payment, and more than 3,500 parking lots have realized non-inductive payment. In-depth cooperation with Gaode and Baidu in parking guidance services, and the number of remaining parking spaces has been presented on the map in real time to provide accurate parking guidance services for the public.

The city also linked the "parking lot supervision system" with the alarm system. Through the effective combination of pavement bayonet data and parking lot data, it created a model for early warning, analysis and comparison of problem vehicle data, constantly improved the vehicle defense control system of public security organs, solved the "last mile" problem of vehicle-related control circles, and realized the accurate investigation of problem vehicles. A few days ago, the Shenzhen traffic police found through big data analysis that a Guangdong B car suspected of deck entered the Jingu Daxia parking lot of Tairan Eighth Road. The Shenzhen traffic police immediately dispatched the police and successfully seized the vehicle. After investigation, the car was suspected of using two cars and one card.

Establish a linkage handling mechanism for traffic accidents with minor financial losses

In order to promote the continuous improvement of traffic order in the parking lot, Shenzhen Traffic Police established a linkage handling mechanism for minor financial losses in the parking lot, standardized the handling process of minor financial losses in the parking lot, and improved the handling efficiency of minor accidents.

Traffic police strengthen the implementation of the main responsibility of parking lot management units

For traffic accidents that only cause minor property losses

After the parking lot traffic safety guide can guide the parties to fix the evidence,

Through independent consultation, reporting insurance claims

Or through the accident remote system report processing.

Traffic accidents involving injuries and deaths in the parking lot

Always start the backtracking procedure.

On February 17, 2019, a small car collided with pedestrian Zhou while driving in the parking lot. The accident caused pedestrian Zhou (2 years old) to be injured and died on the same day after being sent to the hospital for rescue.

There is a fault in the business management unit

All subject responsibilities shall be investigated.

The traffic police in Shenzhen received a report from the public that there was a phenomenon of arbitrary charges in a parking lot in Longhua. The traffic police immediately went to the hotel mentioned by the informant for investigation. After on-site investigation and investigation and evidence collection, the parking lot did not obtain the Shenzhen Business Parking Permit, but provided paid parking services without authorization.

Shenzhen traffic police confiscated 51,182 yuan of illegal income from the parking lot, fined 5,000 yuan and issued a rectification notice, requiring the hotel to carry out rectification within a time limit.

At the same time, if the vehicle is illegally parked in the parking lot

Occupying fire exits and obstructing the passage of vehicles

You can also report directly to the Shenzhen traffic police.

(1) a car for two?

(2) fine 500 yuan!

If you dare to violate the rules, you will be punished if you hand over the millet!

500 yuan will be fined for violating the parking lot!

The parking lot in the city has been locked by the millet.

Strict management from the source

Fundamentally stifle hidden dangers

Remind car owners.

Safe driving, safe parking

Is the real safety in and out

The parking lot management units must also be active.

Perform corresponding duties and obligations

Prevent traffic accidents and create a safe parking lot!

Content source: Shenzhen Special Zone Daily

If you need to reprint, please indicate the above contents.

one

"On May 5th, the Dragon Boat Festival arrived, and the dragon boat race was really lively. Eat zongzi, bring sachets, and mosquitoes don’t come around. " This popular children’s song sings the custom of the Dragon Boat Festival, a traditional festival in China.

Dragon Boat Festival, also known as Duanyang Festival, Chongwu Festival, Tianzhong Festival, Pujie Festival, Yulan Festival, Daughter’s Day, May Festival, Dragon Boat Festival, Zongzi Festival, etc. Each different name is not only a reference symbol, but also attached with heavy customs and cultural significance.

The word "Dragon Boat Festival" was first recorded in the "Local Records" written by Zhou Chu in the Jin Dynasty: "In midsummer, Dragon Boat Festival, you can cook millet. End, also at the beginning, that is, May 5th. The custom weighs five days, the same as the summer solstice. " In fact, the original Dragon Boat Festival was not fixed on May 5th. In ancient times, the earth supported the moon, and the summer calendar built Yin. The first month was Yinyue, and May was noon. The date is not fixed, but refers to the first afternoon in May.

When it comes to the Dragon Boat Festival, Qu Yuan can’t be avoided. Wen Xiu, a monk in the Tang Dynasty, wrote in the poem Dragon Boat Festival: "The festival is divided into Dragon Boat Festival, and it is rumored to be Qu Yuan through the ages." It can be seen that the tradition of linking the Dragon Boat Festival with Qu Yuan has a long history, so that many people now equate the Dragon Boat Festival directly with Qu Yuan’s Memorial Day.

Qu Yuan of Chu, loyal to the monarch and patriotic, worried about the country and the people, was slandered for his loyalty, but he was suspicious when he believed it. He was always unwilling to go along with the flow and leave his old country. Under the intertwined emotions, in the end, he chose to sink himself into the Miluo River, with a clear ambition to die and a candle to shine on the world. "On May 5th, Qu Yuan died by throwing himself into Miluo, and the Chu people mourned it. So far, he has stored rice in bamboo tubes and sacrificed it with water" ("Continued Harmony").

Further back, Qu Yuan is the object of Dragon Boat Festival commemoration, but not the only one. Wu Zixu, Cao E, Jie Zitui, Chen Lin, Fubo General Ma Yuan, etc. all appeared in the Dragon Boat Festival commemorative activities in different regions.

Wu Zixu assisted Fu Cha, the king of Wu, to seek hegemony in one fell swoop, and persuaded him faithfully. However, he was framed by a villain, and was given death by Fu Cha, and his body sank in Qiantang River. Wu people couldn’t bear the death of Wu Zixu, so they shaped him into a "Tao God" and a "Tide God" and offered sacrifices to him on May 5th. "On May 5th, Wu Jun will be welcomed. ….. and the custom of Dongwu, things in zixu, regardless of qu yuan also "(zong Zhuo" Jingchu years old ").

More than 400 years later, a thin figure appeared on the riverside of Shangyu, where the tide god was sacrificed. She ran all the way along the riverside, howling loudly and day and night. The female name is Cao E, and she is the father who drowned while looking for a sacrifice to the tide god. If you can’t find it, you will throw yourself into the river. Five days later, Cao E’s body surfaced with his father’s body. This filial piety is earth-shaking, and people commemorate Cao E, which is also a courtesy to "filial piety".

Obviously, although these two legends are related, they obviously come from two different systems, as evidenced by the error in time. In addition, the memorial meson is from Shanxi, Chen Lin is in Cangwu, and Ma Yuan is in Hunan, with obvious regional colors.

To commemorate these characters, there are reasons, or to feel their filial piety, or to admire their loyalty, or to lament their experiences, and they resonate with each other and have a strong sense of emotional identity. In the historical changes, Qu Yuan’s position gradually became prominent, and finally surpassed others, becoming a common memorial object in different regions, realizing the transformation of the cultural significance of the Dragon Boat Festival.

This transformation stems from the rich cultural significance of Qu Yuan. Compared with the above-mentioned other characters, Qu Yuan has political rationality, personality strength and poetic soul, and his cultural codes are complex and diverse: patriotism, faithfulness, honesty, Geng Jie, endeavor, pursuit, etc., which has a large space for selection and interpretation. Then it comes from the common choice and reinterpretation of emperors, literati and ordinary people in past dynasties. The emperor advocated the loyalty of his subjects to the monarch and patriotism, and "repeated loyalty for three times, and nine deaths without regret" (Zhang Yu’s Reading Lisao Sutra); Scholars regard Qu Yuan as a bosom friend of different generations and the destination of the soul. "I hate Li Sao’s spirit, and the lofty ideals are full of tears" (Lu You’s "Mourning"); Ordinary people have compassion in their hearts, and they respond with understanding sympathy, saying, "Sweet rice is wrapped and cooked, offering sacrifices to Chu River Mae" (Gao Qi’s "Horn Millet"). Advocacy of rulers in different times, singing by literati and eulogizing by common people, behind Qu Yuan, projected this cultural code into various ceremonies and repeatedly strengthened it, surpassing the times and individuals, gaining group recognition and realizing collective value construction.

two

Festivals have three indispensable factors: first, time; The second is the object; The third is ceremony, which is the representation of cultural significance. Different from the object of commemoration, the Dragon Boat Festival is characterized by more, the better and a hundred flowers blossom, and almost all the activities and ceremonies involved in the origin theory of Dragon Boat Festival have been absorbed.

In memory of Qu Yuan, there are dragon boat races, eating zongzi and drinking realgar wine. Dragon boat race, also known as dragon boat race, dragon boat scraping and dragon boat rowing. It is said that this ceremony originated from the rescue of Qu Yuan by Chu people. "Qu Yuan died in Miluo on the same day, and people injured him, so he saved the boat, and today’s race is its relic" (Ying Shao’s "Customs and Justice").

Qu Yuan drowned himself in Miluo, and the Chu people feared that he would be eaten by the dragon monster. While rowing to save him, they put food in the water. Later, they followed the custom of storing rice in bamboo tubes as a sacrifice, which was called "simple zongzi", which was the early form of zongzi.

Related to expelling poison and evil spirits are stepping on a hundred herbs, Mulan decoction, tying five silks, hanging wormwood, wearing sachets and drinking calamus wine. At noon on the Dragon Boat Festival, the yang is the most abundant, and everything can get the yang qi, which can drive away the yin and evil qi, so it is more than picking herbs, casting swords and refining mirrors at this time. After collecting hundreds of herbs, the ancients wove long strips of wormwood with peculiar fragrance into human or tiger shapes, which is called "Ai Ren" and "Ai Hu". They also tied calamus, mugwort leaves and garlic together, and hung them on the portal with calamus as a sword, mugwort leaves as a whip and garlic as a hammer, so as to dispel evil spirits and scare off spectres. Folium Artemisiae Argyi is the flag, which is auspicious at four o’clock "(Fan Yin’s Yue Proverbs).

Five-color silk refers to the lines with five colors: blue, red, white, black and yellow, also known as long-lived thread and long-lived thread, which are mostly tied to the arm, and later to the wrist, ankle and fingers. In the concept of the ancients, the five silk elements correspond to the five elements, symbolizing the five gods: Qinglong, Suzaku, White Tiger, Xuanwu and Huanglong. Wearing them can resist evil spirits, get rid of bad luck and not get sick. This is what "Customs Tongyi" said, "On May 5, five colors are given to prolong life, and folklore says it will benefit people’s lives."

People’s longing for and protection of life can be found in many aspects, such as eating, drinking, wearing, living, and traveling. They not only sincerely ask for help from mysterious forces, but also have a magnificent heart to conquer destructive forces, and have an eternal pursuit of harmonious coexistence with nature.

In a word, many customs and ceremonies of the Dragon Boat Festival, which have crossed history and radiated many nationalities, originated from people’s psychological demands, entrusted people with a variety of emotions, and highlighted two core themes: eliminating evil and seeking happiness and praising sages.

three

Festivals are emotional catharsis, and Dragon Boat Festival is no exception. Fear and grief are the initial emotional keynote of Dragon Boat Festival. After the power of "people" became stronger, the Dragon Boat Festival became a "auspicious day", which also increased the color of celebration, joy and carnival.

On the Dragon Boat Festival, the emperors of the Tang Dynasty held a big banquet and gave gifts such as fans, horns, clothes and mirrors. Emperor Xuanzong of the Tang Dynasty once wrote "The Three-Hall Banquet at the Dragon Boat Festival" and "The Three-Hall Banquet at the Dragon Boat Festival", writing about the joy of the monarch and the ministers, and saying that "loyalty, if not replaced, will make Kunfang after a faint." As the recipient of the gift, it is "meaning the length, lifelong love" (Du Fu’s "Giving clothes at noon"), with nothing to repay, only the word "loyalty" for life.

Ordinary people are also full of joy. There is a saying in "Jisheng Duanyang at the age of Emperor Jing": "The little girls are extremely beautiful, and the married girls are also mothering, and it is called Daughter’s Day." The married daughter dressed up completely, brought gifts, and went back to her parents’ home with her husband and children. The husband wore sachets, the children wore multicolored threads, their faces were painted with realgar wine, and the word "Wang" was written on their foreheads, happily sharing family happiness with their parents and relatives.

Happy atmosphere, how can you get less wine? Qu You’s song "Acorus calamus wine" brought wine and delicacies. "The golden knife is finely cut and passed on to the hands, and the jade is frivolous and sends extraordinary fragrance. The chef recommended the shad ice as silver carp, and the dish was served with corn cane as pulp. " At this moment, in this situation, how can you endure but not drink, and how can you not indulge yourself? "Why not indulge in drunkenness?" Even if you are as drunk as a fiddler, don’t have some fun.

Dragon boat race is the highlight of the Dragon Boat Festival. From the emperor to the people, everyone enjoys it, "competing to see the people who race in Lanzhou". In the Tang Dynasty, Liu Yuxi recorded the Dragon Boat Festival racing scene in Wuling, where Qian Fan raced and drums and music sang in unison, and "the thunder and the thunder hit the festival, and the turbulence came crashing". The racers raised their hands and shouted "Where is it" in order to attract the soul of Qu Yuan, which was magnificent and spectacular. The race is very competitive. There is a long pole at the finish line, which is called "championship" and the winner is the champion. Competitors worked together, united as one, and the crowd "shook the ground with cheers, scaring off the fighting spirit of ten thousand people" (Huang Shang’s "Reduced Magnolia Race") was full of joy and excitement.

At this point, the commemoration of the group has a little more secularization, socialization and entertainment. The cultural implications of the Dragon Boat Festival are constantly superimposed, but the pursuit of happiness, beauty and health is consistent and soaked in every link.

four

Dragon Boat Festival is a very important folk festival in the life of the Chinese nation. Although this festival was not originally set up for Qu Yuan, it did become a special festival in memory of Qu Yuan because of his self-sinking in Miluo.

The Dragon Boat Festival is a festival and a symbol, and Qu Yuan commemorated by the Dragon Boat Festival has also become a cultural symbol, symbolizing a national spirit. "Qu Yuan represents the spirit of sticking to ideals, the personality of independence, the patriotism of boxing, and a banner of the spirit of the Chinese nation … Qu Yuan used his life to erect a monument that future generations look up to for thousands of years in the long history of China." (Wang Liqun’s "China Backbone")

Qu Yuan belongs to China and the world. Nowadays, the activities of the Dragon Boat Festival are in the ascendant, becoming more and more abundant, dragon boat racing has become an international event, the production of zongzi has become more and more exquisite, and there are more and more colorful silk threads. In this regard, we should also pay attention to the fact that the external prosperity ceremony can not cover up or even cover up the traditional authenticity and inner spirit of the festival. As Confucius reminded us: "Li Yun Li Yun, jade and silk clouds? Le Yun Le Yun, Zhong Gu Yun? " ("The Analects of Confucius Yang Huo")

[Author] Zhao Fengrong, associate professor of the Yellow River Civilization and Sustainable Development Research Center of Henan University.

Source: Bianliang Evening News

Video | Image Source Kaibao Group All Media

Original title: "Our Traditional Festival Dragon Boat Festival | Dragon Boat Festival with Five Words in May"

Read the original text

(This document has been abolished)

No.134

　　Measures for the prevention and control of air pollution in the Pearl River Delta of Guangdong Province have been adopted at the 27th executive meeting of the 11th Guangdong Provincial People’s Government on February 27th, 2009, and are hereby promulgated and shall come into force as of May 1st, 2009.

Measures for the prevention and control of air pollution in the Pearl River Delta of Guangdong Province

　

　　the first　In order to protect and improve the atmospheric environment in the Pearl River Delta region, prevent and control regional and compound air pollution, and safeguard human health, these measures are formulated in accordance with the provisions of the Law of People’s Republic of China (PRC) on the Prevention and Control of Air Pollution and relevant laws and regulations.

　　the second　These Measures are applicable to the prevention and control of air pollution in the Pearl River Delta region of Guangdong Province. The units and individuals involved in these Measures refer to the units and individuals in the Pearl River Delta region.

　　The scope of the Pearl River Delta region (hereinafter referred to as the region) is determined in accordance with the provisions of the Outline of the Modernization Construction Plan of the Pearl River Delta Economic Zone in Guangdong Province.

　　Article　The provincial people’s government shall formulate regional air pollution prevention and control plans, and control or reduce the total emission of major air pollutants in various places in a planned way.

　　The people’s governments at or above the county level are responsible for improving the atmospheric environmental quality in their respective administrative areas, making plans and taking measures to make the atmospheric environmental quality in their respective administrative areas reach the prescribed standards.

　　Article 4　The competent environmental protection departments of the people’s governments at all levels shall exercise unified supervision and management over the prevention and control of air pollution, and uniformly release information on the quality of the atmospheric environment.

　　The comprehensive macro-control department of the economy formulates industrial policies conducive to the prevention and control of air pollution; Public security, transportation, fishery and maritime administrative departments shall, according to their respective responsibilities, supervise and manage the prevention and control of air pollution of motor vehicles and motor boats.

　　Other relevant competent departments shall, within the scope of their respective duties, supervise and manage the prevention and control of air pollution.

　　The supervisory organs of the people’s governments at all levels shall, in accordance with the law, supervise and inspect the relevant administrative departments and their staff in performing their duties in the prevention and control of air pollution, and promptly investigate and deal with acts that do not perform their duties according to law.

　　Article 5　The provincial people’s government to establish regional air pollution prevention and control joint control supervision and cooperation mechanism, take the following measures to supervise the prevention and control of air pollution in the region:

　　(a) to check the implementation of the air pollution prevention and control plan in the region, and organize the assessment of the air pollution prevention and control work of the people’s governments at all levels in the region;

　　(two) regularly report the progress of the implementation of air pollution prevention and control planning in the region, the quality of the atmospheric environment, major construction projects, etc.;

　　(three) to coordinate and solve air pollution disputes in administrative areas across cities;

　　(four) to coordinate all localities and departments to establish a unified regional environmental protection policy.

　　Article 6　The competent department of environmental protection of the provincial people’s government shall establish an atmospheric environmental quality monitoring and evaluation system that conforms to the characteristics of regional air pollution, and build a regional atmospheric environmental quality monitoring network system. The monitoring points shall cover urban areas, both sides of urban roads and clean background areas.

　　The competent department of environmental protection at the prefecture level and listed on the market shall establish and improve the atmospheric environmental monitoring network in accordance with the provisions of the state and the province, and set up an automatic online monitoring system for atmospheric environmental quality and atmospheric pollution sources.

　　The competent meteorological department of the provincial people’s government shall carry out an assessment of the current situation of weather and climate conditions that affect the transportation, diffusion and change of atmospheric pollutants, and establish a regional haze weather monitoring, forecasting and early warning system.

　　Article 7　All units and individuals have the obligation to protect the atmospheric environment and have the right to report and accuse the units and individuals that pollute the atmospheric environment.

　　The competent department of environmental protection of the people’s governments at all levels shall, according to the local actual situation, set up an award-winning reporting system for air pollution and motor vehicle pollution or employ "social supervisors" to assist in the supervision and management of air pollution prevention and control.

　　People’s governments at all levels may commend and reward enterprises that have completed the task of controlling the total discharge of pollutants ahead of schedule or exceeding the target, and other units and individuals that have made outstanding contributions to the prevention and control of air pollution.

　　Article 8　The provincial people’s government implements a total amount control system for major air pollutants such as sulfur dioxide, nitrogen oxides, volatile organic compounds and inhalable particulate matter discharged within the region.

　　The people’s governments at or above the county level shall, in accordance with the provisions of the provincial people’s government, reduce and control the total discharge of major air pollutants in their respective administrative areas.

　　The discharge of atmospheric pollutants shall not exceed the national or local standards for the discharge of atmospheric pollutants and the total emission control indicators of major atmospheric pollutants.

　　The environmental protection department of the government shall suspend the examination and approval of the environmental impact assessment documents of the construction projects that have increased the total emission of major air pollutants in areas that exceed the total emission control index of major air pollutants and the environment has no capacity.

　　Prohibit the development and use of industries and products with large air pollutant emissions; Promote enterprises to save energy and reduce consumption and promote clean production.

　　Article 9　The people’s governments listed at the prefecture level shall implement the national motor vehicle emission standards for the next stage in advance for the registration of new buses, taxis and official vehicles, and support the economic compensation policies for eliminating buses and taxis in use below the national emission standards for the second stage; Encourage other vehicles to register new cars and implement the national motor vehicle emission standards in the next stage in advance.

　　Implement environmental protection sign management for motor vehicles. Motor vehicles with excessive air pollutant emissions are prohibited from driving on the road.

　　Motor boats shall not exceed the national emission standards when driving.

　　Article 10　Oil supply enterprises shall supply refined oil products for vehicles that meet the national motor vehicle emission standards at the present stage to all gas stations in the region before December 31, 2009, and accelerate the promotion and supply of refined oil products for vehicles that meet the national motor vehicle emission standards at the next stage.

　　Newly-built oil depots, gas stations and newly-registered tankers shall be put into use only after the installation of oil and gas recovery systems is completed; Built oil depots, gas stations and in-use tankers should complete the comprehensive treatment facilities for oil and gas recovery before the end of 2010.

　　Article 11　New coal-fired and oil-fired power plants are no longer planned in the region.

　　Coal-fired and oil-fired power plants and units that use industrial boilers and kilns shall adopt desulfurization, sulfur fixation, dust removal, denitrification or low-nitrogen combustion technologies in accordance with national and provincial regulations. Coal-fired and oil-fired power plants and boilers and kilns with rated evaporation of more than 65 tons shall be equipped with automatic online monitoring devices for air pollutant emissions, which shall be networked with the competent environmental protection department of the local people’s government and ensure their normal operation.

　　Coal-fired units with desulfurization facilities and coal-fired, oil-fired and gas-fired units with denitrification facilities are entitled to the on-grid tariff increase policy according to regulations. Under the same energy consumption level, the generator set with desulfurization and denitrification facilities shall be given priority to access the Internet.

　　The people’s governments listed at the prefecture level shall eliminate industrial boilers and kilns with high energy consumption and heavy pollution according to the needs of air pollution prevention and control within their respective administrative areas, and actively develop industrial boilers and kilns with low energy consumption, light pollution or no pollution; Formulate the implementation scope, time limit and subsidy policy for coal-fired boilers and kilns to switch to clean energy to reduce coal-fired pollution.

　　The people’s governments listed at the prefecture level shall, according to the needs of air pollution prevention and control, delimit fuel restricted areas within their administrative areas, and prohibit the construction of ordinary coal-fired and oil-fired boilers in the restricted areas.

　　Article 12　Eliminate paint and coating products with high volatile organic compounds content; Encourage the production and sale of insecticidal aerosol, detergent, adhesive, hair gel and other products with low volatile organic compounds content.

　　Automobile manufacturing, automobile maintenance, petrochemical, furniture manufacturing and processing, shoemaking, printing, electronics, clothing dry cleaning and other industries should control unorganized emission of volatile organic compounds in accordance with relevant technical specifications.

　　Article 13　Urban catering service operators shall not discharge oil fume and smoke beyond the prescribed standards. Oil fume shall be discharged through a special flue, and it is forbidden to discharge oil fume into urban underground pipe networks.

　　Newly built catering service business premises shall use clean energy such as electricity, natural gas and liquefied petroleum gas; The established catering service business premises shall be converted to clean energy within a time limit in accordance with the requirements of the people’s governments at the local and municipal levels.

　　Article 14　It is forbidden to use waste asphalt, linoleum, rubber, plastics, leather and other substances that can produce toxic and harmful smoke and malodorous gases after incineration as fuel; It is forbidden to recycle metals by open burning.

　　Article 15　If the idle or bare land in urban areas has green conditions, temporary green space shall be built.

　　Storage and stacking of coal, coal gangue, cinder, coal ash, sand and gravel, lime soil and other materials that are easy to produce dust shall be fenced and covered to prevent and control dust pollution.

　　The construction site should take measures to prevent and control dust pollution, such as enclosure and cover; When construction vehicles enter or leave the construction site, measures such as spraying or washing shall be taken.

　　Loading, unloading, transporting and storing substances that can emit toxic and harmful gases or dust shall be equipped with special sealing devices or take other dust-proof measures.

　　In roads, squares and other public places, measures should be taken to prevent and control dust pollution.

　　Article 16　People’s governments at all levels shall establish an air pollution accident forecasting and early warning system and an emergency plan. When the pollution level reaches the corresponding warning level, the following emergency measures shall be taken:

　　(a) timely notification of units and residents that may be harmed by pollution;

　　(2) Prohibiting the discharge of specific pollution sources;

　　(3) Prohibiting or restricting the driving of high-emission motor vehicles;

　　(4) Take other effective measures to reduce or eliminate pollution.

　　Article 17　In violation of the provisions of the third paragraph of Article 8 of these measures, if the pollutant discharged by the pollutant discharge unit exceeds the national or local air pollutant discharge standards, the competent environmental protection department of the people’s government at or above the county level shall order it to be treated within a time limit and impose a fine of 10,000 yuan to 100,000 yuan; Those who exceed the national or local air pollutant total amount control targets shall be ordered by the competent environmental protection department of the people’s government at or above the county level to treat within a time limit and be fined between 10,000 yuan and 30,000 yuan.

　　During the period of treatment within a time limit, the competent department of environmental protection of the people’s government shall order it to limit production, limit emissions or stop production for rectification. The deadline for governance is no longer than one year. If the governance task is not completed within the time limit, it shall be reported to the people’s government at the same level and ordered to suspend business or close down.

　　Article 18　In violation of the provisions of the second paragraph of Article 9 of these Measures, if a motor vehicle with excessive air pollutant emission runs on the road, it shall be punished by the public security organ according to law.

　　In violation of the provisions of the third paragraph of Article 9 of these measures, if the motor boat exceeds the prescribed emission standards when driving, the maritime, transportation, fishery and other departments exercising supervision and management rights according to law shall be punished according to law.

　　Article 19　In violation of the provisions of the second paragraph of article tenth of these measures, the competent department of environmental protection of the people’s government at or above the county level shall order it to make corrections within a time limit and impose a fine of not less than 3,000 yuan but not more than 30,000 yuan.

　　Article 20　In violation of the provisions of the second paragraph of article eleventh of these measures, the competent department of environmental protection of the people’s government at or above the county level shall order it to make corrections within a time limit; If no correction is made within the time limit, a fine of not less than 10 thousand yuan but not more than 30 thousand yuan shall be imposed.

　　Article 21　In violation of the provisions of the first paragraph of Article 13 and the third paragraph of Article 15 of these measures, the competent department of environmental protection of the people’s government at or above the county level or other departments exercising the power of supervision and management according to law shall be ordered to stop the illegal act, make corrections within a time limit, and may be fined between 5,000 yuan and 50,000 yuan.

　　Article 22　In violation of the provisions of article fourteenth of these measures, the competent department of environmental protection of the people’s government at or above the county level shall order it to stop the illegal act and impose a fine of more than 2000 yuan and less than 20 thousand yuan.

　　Article 23　Whoever, in violation of the provisions of the first, second and fourth paragraphs of Article 15 of these measures, carries out construction in urban areas or engages in other activities that produce dust pollution, and fails to take effective dust prevention and control measures, resulting in pollution of the atmospheric environment, shall be ordered to make rectification within a time limit according to law, and be fined between 2,000 yuan and 20,000 yuan; Those who fail to meet the requirements of local environmental protection regulations within the time limit may be ordered to stop work for rectification.

　　The punishment prescribed in the preceding paragraph for dust pollution caused by construction shall be decided by the construction administrative department of the people’s government at or above the county level; The punishment for other dust pollution shall be decided by the relevant competent department designated by the people’s government at or above the county level.

　　Article 24　Those who engage in air pollution prevention and monitoring, supervision and law enforcement management abuse their powers, engage in malpractices for selfish ends, neglect their duties, and make administrative omissions shall be given administrative sanctions; If a crime is constituted, criminal responsibility shall be investigated according to law.

　　Article 25　These Measures shall come into force as of May 1, 2009.

　　Original title: Liu Peiqi: Beijing culture has to be passed down from generation to generation.

　 　 　 　The urban family life drama "Shichahai" is being broadcast on CCTV 1. The drama is based on Shichahai Hutong, and tells the story of the life of a famous chef named Gongting Cuisine, who is trivial and full of fireworks for Tianyi family. Zhuang Weitian in the play is out of tune with the current living atmosphere. Liu Peiqi, the actor, said that what impressed him most in this play was Zhuang Weitian’s adherence to traditional culture, whether cooking or being a man. He hopes that through this drama about food, young people can learn more about Beijing’s humanities and regional culture and pass on the tradition of stressing rules and virtues.

　　Absorbed nutrition from young actors

　　Unlike before, when filming Beijing-style dramas, Zhuang Weitian was a famous chef who was "a descendant of Manchu court dishes, and the American President and French Counsellor all ate his dishes". Liu Peiqi revealed that he doesn’t cook at ordinary times, so this lesson is not easy to do. At the shooting scene, he can only consult the chef who cooks and make up for it temporarily. "We will take some time to understand the procedure of cooking this dish and ensure that the color and fragrance of the dish on the table are that kind of effect. In the process of filming, there will also be a chef to guide our professional movements, including knife work, plate setting, etc., all with on-site guidance. "

　　Shichahai is about food and inheritance. In the play, the traditional life of the older generation strolling in the park, playing Tai Chi and singing Beijing Opera is influenced by the new ideas of young people. While young people pursue fresh excitement, they are also moved by the virtue and ingenuity of the older generation. Several main characters sometimes collide with new and old ideas, while Guan Xiaotong, Leo and other young actors have always "praised" Liu Peiqi: "They are polite and polite, especially in artistic creation, which is really worth learning. Although I am an old actor, I have to learn nutrition from young children. This is a rare time and a very harmonious cooperation. "

　　Liu Peiqi said that he especially hoped that through this play, young children could learn more about Beijing and understand its culture. "Now that the Internet is developed, children’s vision is not limited to Beijing, but to a city in China. But the cultural heritage of Beijing has to be passed down from generation to generation, especially the children in Beijing. For example, Guan Xiaotong, who plays Xiaoxiao in our play, is a Beijing child and is deeply influenced by traditional culture. Why is she so polite and polite? Guan Xueceng, the master of Qin Shu, is her grandfather, and her family style is here. This thing is still very precious. "

　　Cherish "Xiu De is unknown, and goodness knows."

　　In Shichahai, the old couple, Zhuang Weitian and Aunt Jin, made candy from time to time, which made the audience very envious. Many netizens said that "Aunt Jin is Uncle Zhuang’s soft rib". In this regard, Liu Peiqi agrees, "Aunt Jin was born in Wangfu Gege, and grew up and lived in the same courtyard. He was so happy to climb high and marry Gege, and he felt that he was also a success in life." Gege is very cultured, proficient in piano, chess, calligraphy and painting, and accurate in understanding things, so Zhuang Weitian has been immersed in love all his life. "Marriage is eternal with him. Being able to marry Aunt Jin is the happiness of his life. " Liu Peiqi said.

　　Liu Peiqi said that, like Zhuang Weitian, he is also very fond of joking in his life, and his life philosophy is to "run in the direction of happiness". In order to play the "old CP" in the play, Liu Peiqi specially set up many interesting bridges between the old couple during the performance: "For example, when I threw the orange peel on her painting case, she threw it back without lifting her head, just throwing it in Zhuang Weitian’s face. These little life details are all about expressing the feelings of the old couple."

　　In Liu Peiqi’s view, the role of Zhuang Weitian also has his shortcomings. For example, it is very traditional. Cooking skills are passed down from male to female, resulting in no successors. He even tampered with his son’s wishes and forced him to learn to cook in a technical secondary school. Just like what some netizens said, "feudal paternalism", he did not bow his head to apologize to the younger generation when he did something wrong, and he also opposed his daughter’s marrying a foreigner. But these "shortcomings" are precisely the core of the contradiction between Zhuang Weitian’s generation’s adherence to traditional culture and Shichahai’s drama. "An era has the cognition of an era, and Zhuang Weitian represents a traditional, universal and older generation concept."

　　What impressed Liu Peiqi most in this play was Zhuang Weitian’s adherence to traditional culture, whether cooking or being a man. "Virtue is greater than that of a gentleman, and virtue is greater than that of a villain. The traditional idea that no one in Xiu De sees it, and that there is a god who knows how to do good, is almost gone in this generation. In the future, our post-90 s and post-00 s will be the mainstay of society. Will this tradition be broken? This is one of my doubts. Therefore, when I interpret this character, I will try my best to show Zhuang Weitian’s urgent mood of inheriting cooking, as well as the standards of being a rule and virtue. " (Qiu Wei)　　

CCTV News:The Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese Modernization, which was deliberated and adopted by the Third Plenary Session of the 20th CPC Central Committee, made a systematic arrangement for "building a unified national market", in which it specifically mentioned "actively promoting the initial economy". What is the starting economy? What did the starting economy bring? Why should we actively promote the starting economy? Come and see the reporter’s report.

"Queue for four hours, pack for ten minutes". Recently, a baking specialty store that retails new york bagels opened in Nanjing Road Pedestrian Street, which restored the American retro decoration style. There are more than 20 flavors of fresh bagels sold at the counter, and the people who came to punch in packed the store.

The person in charge told us that since the opening of the first store in China in Shanghai last April, the popularity of the store has been high. Now they have expanded to four stores in Shanghai, and two more stores in Beijing are under preparation.

Wang Baodan, the brand manager of new york Bago Museum, said: "From the first store we opened, there were a lot of customers, and then the average number of customers entering the store every day was 1000— 1,500 people, the highest daily turnover can reach 100,000 yuan. "

News link: What is the starting economy?

It is not difficult to see that one of the charms of the starting economy is its high popularity. Just like the baking brand in the film, after more than a year’s operation in the China market, the brand has developed smoothly and its popularity has not diminished. So, what is the starting economy? Compared with the first store economy, which people are familiar with before, the first-time economy has expanded in connotation and vision.

First-time economy refers to the economic activities of enterprises such as releasing new products, launching new formats, new models, new services, new technologies and opening the first store.

Li Mingtao, chief e-commerce expert of China International E-commerce Center, said: "The first-time economy originated from the first-store economy, which originally meant that some foreign brands opened their first stores in China. Generally speaking, we see that the first store has some typical characteristics of fashion, trendy and quality, and some areas where the first store economy gathers can also reflect the commercial vitality, innovation ability and fashion leading power of these areas. "

Starting economy ignites consumption heat and stimulates enterprise vitality.

Then, why is the first store and the first economy attractive? Besides consumers, what does it mean for enterprises to start the economy?

The new products naturally attract people’s curiosity, and they explore the store for a sense of freshness. As far as consumers are concerned, the starting economy has brought a brand-new shopping experience, which can fully satisfy consumers’ pursuit of new things and high-quality life; As far as enterprises are concerned, the starting economy has brought greater business opportunities and profit space, promoted intensified market competition and accelerated industrial upgrading, and stimulated consumption potential and vitality.

The "new force" of starting economy to help economic growth

A few days ago, the relevant person in charge of the Ministry of Commerce said that it is necessary to implement the first-time economy, encourage enterprises to release new products, open the first store, launch the first show and exhibition, and continue to introduce new formats, new models, new services and new scenes to meet consumers’ demand for fashion, quality and trendy. Local policies and measures are also boosting the development of the first-round economy.

In March last year, the Beijing Municipal Bureau of Commerce issued a notice to give financial support to the first qualified stores, of which the first store in Asia was given a maximum of 5 million yuan. At the beginning of this year, Chongqing issued a policy to encourage the development of the "first store first" economy and focus on cultivating the "must buy and bring" brand. Shanghai has also launched "Several Measures on Further Promoting the High-quality Development of First-round Economy".

Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, said: "Developing the starting economy is an important task in the construction of an international consumption center city. We want to further enrich the supply of the market through the development of the first-time economy, and constantly bring the latest achievements of industrial development to consumers through the terminal consumer market. "

According to the statistics of China Business Federation, as of 2023, 48 policies and measures on encouraging the development of the first store of commercial brands have been issued in various places.

Li Mingtao, the chief e-commerce expert of China International E-commerce Center, said: "The starting economy is actually driven and led by innovation, so for the industry, the starting economy is a facade, a representative and a centralized display of industrial innovation. Based on the success of the starting economy, it will lead to a series of elements in the industrial chain, such as investment, talents, data and technology, and increase investment around such a direction of the starting economy. "

Experts believe that as a new economic format to change the industrial structure and lead industrial innovation, the first-time economy will help promote industrial transformation and upgrading. It is not only a new form of economic growth, but also a new force to promote social and economic structural changes.

The starting economy promotes the global influence of China market.

With the development of the starting economy, its connotation has not only stopped at "the first store" and "the first new product", but also included "the ecological chain of the starting economy from the new product to the first store and then to the headquarters" and "influential international brands and leading local brands". It is understood that among the 204 national first stores opened in the first half of this year, overseas brand stores accounted for more than 30%. What do these "world’s first stores" bring to China when they land in China?

In the first store in Asia from a designer glasses brand in France, there was an endless stream of passengers. Fashionable and trendy design and rich product choices make this cutting-edge brand quickly favored by young consumers.

The person in charge told reporters that they are very optimistic about the market potential of China. Opening the first store in China will not only bring international fashion design to consumers, but also make full use of the advantages of China’s domestic supply chain to provide cost-effective choices.

According to statistics, among the 204 national first stores opened in the first half of this year, there are about 70 overseas brand stores, accounting for 34.31%. These "world’s first stores" landed in China, aiming at the China market with more than 1.4 billion people.

Sophie Kelaf, commercial director of a French restaurant, said: "I think this is an amazing market because it is very dynamic. We want to bring French culture to Shanghai and try to adapt to the China market. We have received very enthusiastic feedback and welcome from our customers. "

Experts believe that more and more international brands choose to open their first stores in China, reflecting their recognition of the China market and strong confidence in the development of China. In the process of actively promoting the initial economy, all localities are also paying attention to local conditions and activating the "flow code", which will help to further stimulate the consumption vitality of the domestic market and promote the consumption upgrading and internationalization of China.

Li Mingtao said: "This also reflects to a certain extent that China’s consumption has begun to lead the global consumption trend to a certain extent, so the importance of China’s consumer market in the world has also been continuously improved."

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　　As the Dragon Boat Festival approaches, Chengnan Experimental Primary School in Hai ‘an City, Jiangsu Province has launched a series of activities called "Our Dragon Boat Festival". Volunteers come into the class to guide students to understand the customs of the Dragon Boat Festival, learn to make zongzi and inherit Chinese traditional culture. Photo by Zhai Huiyong (Image China)

　　Zongzi is fragrant during the Dragon Boat Festival. How much do you know about zongzi?

　　Zongzi was called "Jiaoshu" in ancient times.

　　According to legend, in ancient times, our ancestors used plant leaves to wrap food raw materials and cooked them by "stone cooking", which is the embryonic form of zongzi. Later, people used plant leaves to wrap millet into horns instead of yellow cattle as sacrifices, and the earliest zongzi "horn millet" came into being. After a long evolution, Zongzi has become an important part of China’s traditional food culture.

　　Why are zongzi often quadrangular?

　　From the technical point of view, the four corners are wrapped to add more stuffing and the appearance is fuller. When wrapping, leave a gap in one corner, which can leave room for the expansion of glutinous rice. Later, because of its unique and beautiful appearance, the four-corner dumplings gradually emerged.

　　Why do you use glutinous rice for dumplings?

　　First of all, glutinous rice is rich in protein, carbohydrates, vitamins B1 and B2, and has high nutritional value. Secondly, glutinous rice is sticky and soft, which can be well wrapped and not easily deformed.

　　How to cook zongzi?

　　Modern people generally use pressure cookers to cook zongzi, which can be cooked for about 1 hour. The traditional method of cooking zongzi is complicated. Take Jiaxing Zongzi as an example. After the water in the iron pot is boiled, put the Zongzi into the pot, soak it in water, first use high fire, then boil it with low fire for two hours, and finally turn off the fire for one hour. Water should be collected from Jiaxing ancient canal, stored in vat and precipitated with alum for later use. Mulberry wood should be used for firewood to ensure proper temperature.

　　What are the types of zongzi?

　　Zongzi in different places has its own characteristics. For example, in Beijing, zongzi is a large, oblique quadrangle or triangle, mostly filled with red dates and red bean paste, and a few with preserved fruit; Guangdong Zongzi is a representative variety in South China, which is small in size and unique in appearance, and salted meat Zongzi is the most common. There are also bamboo tube dumplings in Yunnan minority areas; Jiaxing Zongzi is the representative of Jiangsu, Zhejiang and Shanghai.

　　Where is the "new" new type of zongzi?

　　"New" mainly refers to the change of stuffing and technology. Modern zongzi stuffing has expanded from traditional ingredients to mushroom, chocolate, fruit and nuts. Technologically, "Zongzi-like" products like Crystal Zongzi appeared. In the future, healthy, light food and high-value dumplings will be more and more popular among young people.

　　(Interview organized by Xu Wei, deputy general manager of Zhejiang Wufangzhai Industrial Co., Ltd.)