CCTV’s large-scale media activity "Hundred Years and Hundred Cities" came to Yantai City, Shandong Province. Yantai was one of the first coastal open cities in China in 1984, and it was a new coastal city rising from the saline-alkali wasteland.

　　The reporter came to the Folaishan Citizen Cultural Park in Yantai Economic and Technological Development Zone, which is only more than 1000 meters away from the seaside. The sea has formed its high-quality ecology and provided natural location advantages for urban development here.

　　After more than 30 years of vicissitudes, the once saline-alkali beach has become a modern coastal new city. At present, 125 Fortune 500 projects have taken root in Yantai Development Zone, and the output value of the two leading industries of machinery, automobiles and electronic information has exceeded 100 billion yuan. Strategic emerging industries have risen strongly, and two industrial clusters, advanced structural materials and biomedicine, have been selected as the first batch of 66 national strategic emerging industrial clusters in China, and the total production capacity of MDI materials ranks first in the world.

　　Liu Jianmin, Deputy Secretary of the Working Committee and Deputy Director of the Management Committee of Yantai Development Zone: Like many development zones in China, the development model of Yantai Development Zone is to expand the secondary production, promote the integration of the tertiary production and the production city, and finally rise from a barren beach to a new coastal city.

　　In recent years, Guxian Street in Yantai City has further promoted the construction of the cultural brand of "Famous Town of Shandong Cuisine", taking Shandong Cuisine Industry as the core, giving consideration to culture, function and architecture, and planning to build an industrial cluster with the characteristics of ancient Shandong Cuisine.

　　Yu Fangqing, Deputy Secretary of the Party Committee and Director of the Office of Guxian Street, Yantai City, Shandong Province: The ancient history and humanities are very long. Besides Shandong cuisine, there are also very rich historical and cultural elements. There are mountains, waters, stories, delicious food and wine.

　　[car home Information] A few days ago, we learned from the official that (|) will be rolled off the assembly line on May 17th, and the pre-sale of this car has been started before, with a total of three models, with the pre-sale price range of 28,900-34,900 yuan. Pentium Pony locates a mini electric vehicle with three doors and four seats, with a pure battery life of 122km/170km under CLTC conditions.

　　Looking back at the new car, its appearance cancels the design of China Net, and the charging port is below the new LOGO. There are two Q-cute headlights on the front face, and the high-profile models will also provide LED light sources and have different color schemes. In terms of body size, its length, width and height are 3000/1510/1630mm and its wheelbase is 1953 mm.

　　In terms of interior, the interior is relatively simple, but the overall color scheme is bold. It only provides an all-LCD instrument panel, and other control functions are mainly operated by physical buttons. The overall shape is similar to the handle style of the game machine, and the gearbox knob is also located on the center console. This design makes a more spacious space between the two seats in the front row.

　　In the configuration part, the new car comes standard with the main driver airbag and front and rear seat belts. In the multimedia entertainment system, the car has functions such as radio, USB music and mobile phone Bluetooth. At the same time, the high-profile models provide a 7-inch LCD instrument combination screen and reversing images. At the same time, it also supports remote control of mobile App, which can realize remote unlocking and remote car search.

　　In terms of power, Pentium Pony is equipped with a single motor, with a maximum power of 20 kW and a peak torque of 85 Nm. It is equipped with a lithium iron phosphate battery pack, which has a pure battery life of 122km/170km under CLTC working conditions and supports the switching between sports and economy driving modes. At the same time, the slow charging port of the car is located under the central cover of the front face, and there is also a glass water filling port on the left side of the charging port. (Compile/car home Guo Chen)

　　[History of independent brands in car home] In a blink of an eye, the history series of independent brands has gradually come to an end. Recently, we reviewed a series of independent brands with a weak sense of existence, such as the Yellow Sea, Cheetah, Shuanghuan and Mustang, but one has never been included in the "completed" list. It’s not that nobody cares. It’s precisely because this car company has a subtle and slightly embarrassing situation in China. People "know it but are not familiar with it" and "can’t forget it and can’t remember it". It is Zotye Automobile. Once upon a time, Zotye was deeply impressed by Jiangnan TT, which is known as the lowest-priced passenger car in the world. Today, we will break through the layers of fog covering Zotye and jointly understand the bumpy course of this independent brand along the way.

1992-2002
Ten years from hardware machinery factory to Zhongtai auto start.

　　People say that it is the hardware history of China for 5,000 years, which has made Yongkang, the capital of hardware, and Zotye Automobile, which we are familiar with today, originated from here. Since ancient times, Yongkang has been a thriving place of hardware industry in China. "Hardware artisans travel everywhere, and the government and counties are inseparable from Kangkang" is a true portrayal of Yongkang craftsmen’s crisscrossing. It is for this reason that this small town located in Jinhua, Zhejiang Province has long been famous.

　　In the 1990s, with the deepening of domestic reform and opening up, Yongkang ushered in the opportunity of rapid development. In 1992, the state made great efforts to establish China Science and Technology Hardware City in Yongkang, Zhejiang Province, which further consolidated Yongkang’s position as the "Hardware Capital" and at the same time gave many local small and medium-sized enterprises the opportunity to develop rapidly.

　　On July 17, 1994, Yongkang Great Wall Hardware Machinery Factory was formally established in Zhejiang Province. After the establishment of the machinery factory, it was mainly engaged in the production and manufacture of motorcycle parts, gas stove parts and small household appliances. Ying Jianren, the later chairman of Tieniu Group, was the director of this hardware machinery factory at that time. Their hardware products sell well at home and abroad, and they have accumulated a lot of original wealth and experience in manufacturing hardware accessories for the machinery factory, which played a very important role in the process of integrating resources and building Zotye Automobile in the later stage of the machinery factory.

　　Although Yongkang is known as the "Hardware Capital", it is the annual China Hardware Expo that really makes this hardware city prosperous. Since 1996, Yongkang has held a grand hardware fair every year, which not only broadened the distribution channels of products, but also successfully attracted investment, attracting a large number of well-known enterprises at home and abroad to join. Great Wall Hardware Machinery Factory has soared and developed rapidly with this east wind.

　　The explosive development made the Great Wall Hardware Machinery Factory with an initial registered capital of 70,000 yuan quickly transform into Tieniu Group with a registered capital of 101.8 million yuan and a wide range of products. Under the leadership of Chairman Ying Jianren, Tieniu Group did have a bull-like development momentum in the early days of its establishment. Due to the injection of a large amount of capital and technology, Tieniu Group gradually shifted its business focus to the development and manufacturing of higher-level automobile and tractor parts, motor products, instruments and meters, building materials, etc., and the scale of the enterprise has also changed dramatically.

　　Time soon entered 2000. During this period, the domestic automobile market experienced a short-term blowout development. The huge market demand, high profit of bicycles and relatively few kinds of automobile products at that time made many domestic enterprises with certain strength see opportunities. It is precisely because of this that a large number of local car companies have sprung up like mushrooms after rain. Everyone shouts to build a car, but they don’t know that there is an essential difference between producing cars and hardware machinery. Because of the foundation of hardware machinery industry, it is not difficult for Tieniu Group to produce body sheet metal parts and small electrical equipment in cars. However, the production of important parts such as automobile engine and gearbox is far beyond Tieniu Group’s own ability. If you want to build a car, you must rely on resource integration. So since 2002, Tieniu Group has embarked on its own road of acquisition and integration.

2003-2008
Acquisition and integration/borrowing chickens to lay eggs Tieniu Group strives for development in turmoil

　　Jinma Co., Ltd. is located at the foot of Huangshan Mountain, a world-famous scenic spot. It is a joint-stock enterprise mainly engaged in the production of key automobile parts, motors and electric vehicles. The strength of Jinma Company is exactly what Tieniu Group lacks and has been looking for. Soon, this company has become the main target of Tieniu Group’s resource integration strategy.

　　In 2003, Tieniu Group invested to acquire a large number of shares in Jinma, and became the largest shareholder of Jinma Co., Ltd.. Jinma Company is a joint-stock enterprise mainly engaged in the production of key automobile parts, motors and electric vehicles. The advantages of Jinma Company are exactly what Zotye Automobile lacks and has been looking for. Zotye Automobile has further improved and expanded the vehicle manufacturing platform through technical integration with Jinma Company, and settled many difficulties encountered on the road before.

　　On September 15th, 2003, Zotye Holding Group was formally incorporated, and Wu Jianzhong became the chairman of Zotye Holding Group. Among the investment shareholders of Zotye Holding Group, there are family members who have been engaged in auto parts for many years. After years of development and operation, most of these family enterprises engaged in the production of auto parts have become parts suppliers of such auto companies as BAIC, Changhe and Jianghuai. With the support of such an auto parts enterprise group, Zotye Group, which has just been reorganized, seems to be ready to enter the field of vehicle manufacturing.

　　However, the fact is far from as simple as it seems. Although the organizational structure of the enterprise has rapidly taken shape and the foundation of parts has been formed, what bothers Zotye and Wu Jianzhong is that the enterprise has almost no independent research and development ability, but it has no idea where to start if it wants to build a car. From this, Zotye chose a shortcut that most independent brands will take in the early days: directly acquire mature models or production lines and quickly produce real automobile products.

　　Adhering to the initial development plan of "takenism", Zotye Automobile, headed by Wu Jianzhong, began to look for available vehicle resources. By chance, Wu Jianzhong learned that a Taiwan Province car company planned to sell a Toyota TERIOS production line due to financial problems. When the car-making project was at a loss, this news undoubtedly touched Wu Jianzhong’s nerve, and he didn’t want to miss any opportunity to get the enterprise on the right track quickly.

　　After careful consideration and relatively extensive market research, Wu Jianzhong thought that there was a shortage of small urban SUVs such as Toyota Terui in China at that time. If this production line can be successfully introduced, the car will be welcomed by young domestic consumers. By then, not only will enterprises be able to get on the right track quickly, but consumers will also be more likely to accept Zotye, a newly established independent brand.

　　At the thought of this, Wu Jianzhong can’t sleep at night. He immediately led the negotiating team to Taiwan Province and had a long and arduous negotiation with the car company. In fact, before Zotye got the news, well-known domestic independent brands such as Geely and Chery had already noticed this Toyota Terui production line. However, due to the fact that the models produced on this production line are not in line with the development direction of the enterprises, and these enterprises have other choices, they have never reached a consensus on whether to buy this production line, and the long decision-making process has gradually made Taiwan Province lose confidence.

　　At this time, the arrival of Zotye was just right. After several rounds of negotiations, Zotye finally successfully bought this Toyota Terui production line. In order to ensure foolproof use, Zotye packed the whole set of production equipment, molds and even technical workers and managers back to Yongkang. In 2005, Zotye’s vehicle manufacturing plant was officially completed, and the production line and engineers imported from Taiwan Province were also in place as scheduled. Zotye finally cleared all obstacles and began to really implement its own vehicle manufacturing plan.

　　With a mature production line and a team of professional technicians, the first batch of models will soon be rolled off the assembly line from Zotye Factory. However, the smooth roll-off of the first batch of models did not make Wu Jianzhong happy, and there was a "big event" in his mind that needed to be solved urgently. Although the original car has been built, Zotye Automobile at that time did not have a "birth certificate", and it was theoretically impossible to sell it in the market.

　　Like many independent brands that became monks in the past, Zotye executives were anxious like ants in your pants at this time. It’s not that enterprises don’t have the qualification to build cars. In fact, at that time, the application materials of several independent car companies had been piled up in the national ministries for two or three years, and there was no news, and the date of approval was far away. In desperation, Zotye had to emulate other independent brands and started the idea of cooperating with qualified car companies to build cars by backdoor, which seemed to be the best way Zotye could think of at that time.

　　Finding a way, Wu Jianzhong began to solve this thorny problem. He visited several qualified state-owned automobile enterprises such as BAIC, FAW and Changhe, trying to obtain automobile production qualification through cooperation. However, due to various reasons, Wu Jianzhong’s attempts ended in failure without exception. It’s not a business trip, and the successive failures made Wu Jianzhong temporarily give up the idea of cooperation with state-owned automobile enterprises. He thought that it was better to find private enterprises that were closer to their own corporate identity, so Wu Jianzhong turned his attention to the vast number of private automobile enterprises.

　　In the end, Chengdu Xindadi Automobile Co., Ltd. entered Wu Jianzhong’s field of vision. This enterprise has the qualifications of developing, producing and selling Class II and III vehicle chassis, passenger cars, medium and large buses, light, medium and heavy trucks with 1.5-25 tons and special-purpose automobile products. Moreover, the company has no similar passenger car products, which meets the cooperation needs of Zotye in all aspects, and Zotye has also offered quite sincere cooperation conditions to Xindadi, and finally.

　　In this way, Zotye Automobile was able to "borrow the belly to have children", and obtained the automobile production catalogue through cooperation with the new land, and was allowed to sell the automobile in the market under the name of "Zotye". On January 10th, 2006, Zotye’s first automobile product was listed in 2008 under the name of "Zotye on the Earth". Because it came from Toyota production line, this car has a very high similarity in appearance with TERIOS produced in the late 1990s.

　　Zotye 2008, located in a small SUV in the city, looks very small, and its tall and narrow body makes it look like a van. Although the body size is only 3900mm×1555mm×1670mm, in order to ensure greater practicability, Zotye 2008 still adopts a four-door design, and the styling style of the front of the car is biased towards simplification. The irregular headlights with quite pocket size reveal a little cute temperament to the front face. The rear side door+external spare tire is also the usual design of Japanese SUV models in the early 21st century.

　　In terms of power, Zotye 2008 didn’t use Toyota engine. In the early stage, it was equipped with a 1.6L naturally aspirated engine from Mitsubishi, with a maximum power of 100 HP and a maximum torque of 133 Nm. In the later stage, Zotye also added a 1.3L version equipped with Mitsubishi 4G13 engine, with a maximum power of 93 HP and a maximum torque of 108 Nm.

　　Although the products were successfully marketed, Zotye 2008 at that time could only be produced and sold as a "new earth car" in the national motor vehicle catalogue, and the first batch of Zotye 2008 listed had a lot of minor defects, which often caused such quality problems. However, even so, this car successfully sold more than 11,000 units in 2006. Judging from the enterprise situation and bicycle sales at that time, Zotye can be regarded as a success in the first battle.

　　This good momentum continued until 2007. Zotye sold more than 2,000 units in the first two months of 2008. If this momentum continues, it is only a matter of time before reaching the goal of annual sales of 30,000 units. However, the better the sales volume, the more anxious Wu Jianzhong felt. Of course, the reason was that Zotye 2008′ s identity was "not justified" at that time, and it could only appear as a "land car" in the national motor vehicle catalogue. It is still a big problem for Zotye to continue to find a suitable "shell".

　　To this end, Ying Jianren, chairman of Tieniu Group, once again raised the banner of acquisition. Since the end of 2006, Tieniu Group has been eyeing Jiangnan Automobile, which is about to face restructuring. This self-owned brand automobile enterprise in Hunan once flourished due to the production of Jiangnan Alto. In March 2007, Tieniu Group successfully acquired 70% of the shares of Jiangnan Automobile Manufacturing Co., Ltd., thus taking Jiangnan Alto to its subsidiary and "buying" a car "birth certificate" of its own, and they also got the opportunity to enter the domestic car market. With the full support of Tieniu Group, Zotye Automobile seems to have a brighter future, and their cooperation with Jiangnan Automobile is quite smooth.

　　Both Zotye and Jiangnan are obviously sincere about this merger. At the Shanghai Auto Show in 2007, Zotye, who just completed the acquisition, joined hands with Jiangnan Automobile to appear at the auto show. In addition to the new Zotye 2008 with 1.3L and 1.5L power versions, five models of Jiangnan Alto were exhibited at the booth, which undoubtedly announced the marriage of the two. However, it was soon discovered that the merger between Zotye and Jiangnan was just the beginning, and Tieniu Group wanted to play a bigger game.

　　In May of the same year, the production of Jiangnan Alto, which had been suspended for more than half a year, resumed. The slogan "Zotye Jiangnan, a grand event of Hunan" was hung in the Jiangnan automobile assembly workshop in Hunan, and the cooperation between them was harmonious. At the same time, Zotye did not waste its hard-won car production qualification. Also in May, the media frequently revealed that Zotye Automobile had already started to contact Fiat Group and had signed some cooperation agreements. The news was later confirmed by Zotye and Fiat, and Zotye said that they would produce a Fiat car in China in a special form of buyout.

　　Later, it was revealed that Zotye was going to buy Lancia Lybra, a mid-level car owned by Fiat, which was discontinued in 2005. Because of the buyout, once this car is produced in China, it will directly hang the Zotye brand logo. For the future, Zotye has also planned a quite grand blueprint. They plan to continue to cooperate with Fiat Group in the future and purchase 7-8 more models. In 2008, they will realize the annual production and sales of 20,000 cars, and in 2010, they will realize the annual production and sales of 50,000 cars. In the next few years, they plan to increase the overall production capacity of Zotye cars to 300,000 cars.

　　Buying a production line is not something that can be completed overnight. Zotye Automobile first cooperated with Fiat Group on automobile engine projects. Also in May 2007, Tieniu Group, the parent company of Zotye Automobile, signed an agreement with Tongling City, Anhui Province to start construction of an engine factory with an annual output of 150,000 units in the local area through the acquisition of Tongfeng Electronics Co., Ltd.

　　On the one hand, Zotye has flourished in the capital market, on the other hand, it has not relaxed the development of the product side. At the end of 2007, Zotye launched an improved 2008 model, and the front face of the new car became more concise and generous. The lower part of the fender added a "game flavor" to the whole car, which also added some cross-border elements to Zotye 2008. Obviously, Zotye wanted to bring the image of 2008 closer to Jimny and strive to build a small city SUV with special driving pleasure. It is for this reason that Zotye 2008 has always had good sales in domestic and foreign markets.

　　In November of the same year, several Algerian foreign businessmen came to Zotye Automobile Group not far from Wan Li to discuss the export business of new Zotye 2008. In fact, Zotye 2008 had been exported to North Africa, the Middle East, Southeast Asia, Russia and other countries or regions long before this negotiation, and it was still very popular in these countries. And "domestic export" is also a road that domestic independent brand car companies often have to take.

　　"As long as 18,000 yuan, Alto will drive home", Zotye shouted such a promotion slogan in 2008, and in that year, Jiangnan Alto became the lowest-priced passenger car in the world because of its starting price of 18,000 yuan. There is no ABS, no electric windows, no front fog lights, and even no air conditioning. It is completely a scooter for third-and fourth-tier cities.

　　In terms of power, Zotye Jiangnan Alto uses JN368QA 0.8L three-cylinder EFI gasoline engine with a maximum of 36 horsepower. In addition, there is JNJ7112 with JN465QA four-cylinder EFI gasoline engine. Equipped with a four-speed manual transmission, the maximum speed is 120km/h, which meets the national III emission standard and can be extended to the national IV standard. It is such a car that its sales volume actually reached an astonishing 30,000 units in the first year of its resumption of production, and the name of "the cheapest scooter in history" was thus well known to consumers.

2008-present
All-round efforts are made in the field of passenger cars, and Zhongtai Automobile is on the right track.

　　With the successful convening of the 2008 Beijing Olympic Games, "energy saving and emission reduction" has become the future development direction advocated by the whole society, and domestic independent brand car companies are focusing on new energy vehicles. Zotye is also unwilling to lag behind in this new energy wave. In the second half of 2008, Zotye decided to develop an electronic control system on its own car platform, and strive to make every model of Zotye have a pure electric version in the future.

　　Just as Zotye was determined to make great efforts to develop new energy vehicles, they made a "big move" at the first auto show after the Beijing Olympic Games. On September 19th, 2008, Zotye launched a modified 2008 model. In the early stage, it launched four models with 1.3L and 1.5L engines, with the price range of 55,900-64,900 yuan, but at this time its name has changed to Zotye 5008. Regarding the change of the model name from "2008" to "5008", the manufacturer said that this actually shows Zotye’s idea of "leapfrog" improvement of this car.

　　So is the fact really as Zhongtai said? The overall shape of the 5008 has not changed much from the previous model, and it still maintains the positioning of a small SUV with Cross crossover style. The redesigned headlights and front bumper add a bit of fashion to it, but this change in details has not added too many points to its appearance. Although the shape is more beautiful than before, it is still not outstanding.

　　In terms of power, Zotye 5008 is still equipped with 4G13 from Mitsubishi and two small-displacement naturally aspirated 4G15 engines, of which the maximum power of the 1.3L engine is increased to 93 horsepower, and that of the 1.5L model is increased to 106 horsepower. Although this performance can meet the needs of transportation in the city, it does not have the performance of "skipping" as Zotye said. However, it is quite surprising that Zotye 5008 still maintains a good sales performance in the shrinking domestic automobile market.

　　In order to improve the corporate image in an all-round way, Zotye launched a brand-new logo in the same period of listing in 5008. The new logo takes the initials "Z" of Zotye Automobile as the main element, which has high recognition and modern and fashionable style. The new LOGO also seems to bring good luck to Zotye. In the first year of its listing, 5008 sold nearly 50,000 vehicles, with an average monthly sales of more than 4,000 vehicles, ranking fifth in the domestic SUV hot-selling list that year. After the success of the first battle, the redesigned Zotye 5008 also brought surprises. Zotye Auto is also gradually familiar with domestic consumers from this time and has become a brand that people can’t forget.

　　In December, 2008, Zotye bought out the first model of Fiat Group-Mengdi Braun. With the smooth production of this MPV model, the cooperation between Zotye and Fiat seems to have been very deep. At the same time, it was even reported that Zotye had bought out four production platforms of M/P/D/L from Fiat, and Palio, which was once produced in Nanjing Fiat, will also be produced in Zotye Factory, renamed Padi and hung with Zotye logo.

　　However, just before the news was confirmed, Fiat jumped out to clarify the facts, saying that it was only a normal business transaction with Zotye. Fiat sold a batch of production equipment and technology to Zotye, and allowed Zotye to use these technologies to produce Zotye’s products, but it never included Fiat’s brand use rights, that’s all. The rumors of "takeover", "deep cooperation" and even "joint venture" exposed by the media have been exaggerated, and Fiat will find another partner in China.

　　Fiat’s face-to-face denial is a temporary ending to this cooperation storm. Time quickly came to the 2009 Shanghai Auto Show. At this auto show, Zotye launched a 2008EV pure electric vehicle with a price of 119,800 yuan. The new car uses lithium-ion batteries, which are compatible with household power supply and fast charging mode. The maximum power of the motor is 37 horsepower, the maximum speed is 110km/h, and the maximum driving range is 300 kilometers, which can meet the needs of people in the city. In August of that year, Zotye 2008EV electric vehicle and BYD F3DM were successfully listed in the first batch of new energy vehicles in China, and they can enjoy the state subsidy policy.

　　After successfully boarding the new energy vehicle subsidy catalogue, Zotye began to rapidly promote the mass production and listing of 2008EV. At the beginning of 2010, the first batch of Zotye 2008EV electric vehicles were officially put on the market. However, unlike ordinary models, Zotye will promote this pure electric vehicle by leasing in the early stage, and the sales method will be decided according to the market situation in the later stage.

　　At this time, Zotye is actually planning a rather grand plan. After experiencing the storm of cooperation with Fiat, Zotye finally chose to change the previous "KD" production mode, digest and integrate the acquired Fiat model platform and technology, and comprehensively make several new cars in China. Domestic models will use a large number of local spare parts and reduce the price. Not only that, the new car will also be rebranded with Zotye’s brand-new "Z" letter logo and use a brand-new name.

　　With the new hatchback car "Lang Lang" rolled off the production line in June, 2010, Zotye’s plan for the new car series "Lang Lang" has surfaced in an all-round way. Counting Lang Yue and Lang Jun, which just rolled off the production line, Zotye has built a brand-new "Lang Series" product line consisting of three new cars. Combined with previous reports, it is not difficult to find that these three new cars are actually built on the Fiat 178 platform acquired by Zotye, and the prototypes corresponding to Langlang, Langjun and Langyue are Fiat Palio, Siena and Dream Braun respectively. It seems that the development and production of new cars with the help of overseas platforms has become the only way for the development of domestic independent automobile brands.

　　With the listing of Lang Yue, Lang Jun and Lang Lang, Zotye has completed the phased layout in the domestic market. Counting the "008" series, Jiangnan series and "Lang series" models, Zotye has formed a complete product line covering the A-class, B-class and SUV markets. It took Zotye only seven or eight years from the beginning of the enterprise to the powerful product camp today.

　　In 2011, Shanghai Auto Show became a stage for Zotye to show the world the development achievements of these years. At this year’s auto show, Zotye brought a variety of concept cars to the show, and its products covered mini-cars, compact cars and SUVs. Such a huge lineup not only surprised consumers, but also made Zotye a highlight of its own brand camp at that auto show. That is, at that auto show, we were surprised to find that all the exhibition cars of Zotye began to be named by letters+three digits.

　　Just as we were puzzled by such naming rules, Zotye gave the answer shortly after the auto show. In May 2011, Zotye announced that the previously listed Langyue was officially renamed as Zotye M300, and took this opportunity to explain the latest naming rules of its products. Zotye will use the naming method of "letters+numbers" in the future, with "Z", "T", "M", "E" and "ZR" representing cars, SUVs, MPVs, new energy vehicles and sports cars respectively. The numbers "100", "200", "300", "600" and "800" after the letters represent the corresponding vehicle platform, and "HB" represents the hatchback vehicle of the same platform. According to such naming rules, it is not surprising that Langyue, which was previously positioned as an MPV model, was renamed M300.

　　In July of the same year, Zotye exposed the product planning of "three SUVs+one car", in which T200 is a small SUV developed on the basis of the previous 5008, and T300 and T600 will be newly developed compact and medium-sized SUVs. As for the remaining car product named Z300, Zotye said it would be a brand-new model developed on the Fiat platform, and many people had been looking forward to this car at that time.

　　In addition, several other models of Zotye have also started to be named by "letters+numbers". Among them, Langjun/Langlang based on Siena and Palio models were renamed Zotye Z200 and Z200HB. These two models were listed on May 20, 2011, and the price ranges were 43,600-68,600 yuan and 49,600-76,600 yuan respectively.

　　The renamed Zotye Z200 has also undergone a makeover in terms of design. The new car has a strong "German flavor", and the design is not amazing but it is still attractive. Zotye designers obviously chose the safest design method, which is undoubtedly in line with the aesthetics of most domestic consumers.

　　Configuration is a big advantage of Z200. Except for the 1.3L entry-level model, the other nine versions are equipped with ABS+EBD system, engine electronic anti-theft system, headlight height adjustable, electric heating rear window, four-door electric window, perforated leather seat, height adjustable steering wheel, automatic driving lock and many other safety and comfort configurations. However, the Z200 has not changed much in terms of power. It is still equipped with 1.3L and 1.5L engines from Mitsubishi, with maximum power of 97 HP and 120 HP respectively. Such comprehensive strength in the domestic automobile market at the end of 2011 obviously does not account for the slightest cheapness, and just at this time, the domestic automobile market also ushered in the cold winter.

　　In 2011, the growth rate of passenger car production and sales in China was only 2.8%, which was the lowest increase in the domestic automobile market in 12 years. The blowout development trend in the past was no longer there, and the China automobile market entered an adjustment period. The sharp decline in growth rate will inevitably bring more fierce competition. For auto brands such as Zotye, which are still in the stage of rising accumulation, 2011 was particularly difficult. According to statistics, in 2011, Zotye’s annual passenger car production and sales volume was only over 90,000 units, which fell to the 35th position in the sales ranking. A major management change concerning Zotye and most domestic independent brand car companies is imperative.

　　Sure enough, the 2012 New Year bell was accompanied by a major personnel change in the domestic automobile industry, and this change happened to be closely related to Zotye Automobile. In 2011, the departure of Xia Zhibing, general manager of BYD Auto Sales Company, caused widespread concern in the industry, and the first heavy news of Zotye Auto in 2012 was that Xia Zhibing had joined and would be the president of Zotye Auto, fully responsible for the management of production, technology and sales. For Zotye at that time, the addition of Xia Zhibing rekindled hope for the enterprise.

　　In May of the same year, Zotye’s first compact car, Z300, was launched. The three models launched in advance were all equipped with 1.5L naturally aspirated engines, and the price range was 5.8999-69.999 million yuan. This new car created by Zotye has really brought surprises to consumers. Although there are still traces of imitation and reference, the full and smooth body lines and generous front face design have left people with a pretty good first impression. The body size of 4565mm×1766mm×1493mm and the wheelbase of 2700mm make it maintain an advantage in the same level of competition.

　　In addition to the refreshing design, the progress of Zotye Z300 interior is also a leap forward. The simple and layered design highlights its orientation towards home use, while the relatively exquisite workmanship materials make it also at a higher level in this level. Configuration has always been Zotye’s strong point. The Z300 comes standard with front and rear fog lights, automatic headlights, remote control keys, driving computer, headlight delay closing system and car body anti-theft system, etc. The high-equipped models are equipped with aluminum alloy wheels, leather seats, electric sunroof, multi-function steering wheel, DVD entertainment system, GPS navigation system and parking image system.

　　In terms of power, Zotye Z300 is equipped with a 1.5L 4A9 series engine from Mitsubishi, with a maximum power of 113 HP and a maximum torque of 141N·m, which is matched with a 5-speed manual transmission. Although the performance of low-priced models in terms of cost performance is not satisfactory, Zotye Z300 still shows a certain comprehensive strength in general. Combined with its highest price of only 70,000 yuan, this car has considerable sales in the majority of second-and third-tier cities, and Zotye Automobile has also stopped falling and rebounded since the second half of 2012.

　　With the launch and release of new models Z300, T200 and Z100 at the 2013 Shanghai Auto Show, Zotye Auto, which had been dormant for two years, ushered in spring in 2013. According to statistics, in 2013, the annual sales volume of Zotye Automobile exceeded 134,000 units, an increase of more than 40% compared with 2012, and the domestic market share of Zotye brand also slowly climbed up driven by sales volume.

　　At the 2013 Shanghai Auto Show, we once again saw the T600, the first medium-sized SUV under Zotye. The front face of this concept car has been readjusted, and all aspects are closer to mass production. In addition, news about the redesigned Z300 and the brand-new high-end car Z500 has been exposed one after another. At this time, Zotye has a more in-depth and detailed idea of the future market, and the Z100 will be mainly put into third-and fourth-tier cities. In order to enhance the overall brand image, Zotye must launch a high-end model with a price of more than 250,000 yuan in the next two or three years.

　　At the end of 2013, the T600, the first medium-sized SUV of Zotye, was officially launched. There were three models equipped with 1.5L turbocharged engine in the early stage, and the price range was 798-99800 yuan. In the later period, Zotye also added two T600 models with 2.0T engines, and the price was correspondingly increased to 113,800 yuan and 115,800 yuan.

　　"Imitation and reference" is often the "killer" of the design of self-owned brand car companies, and this method is tried and tested. Zotye T600 also failed to escape the fate of imitation. Its front design is highly similar to that of Touareg, and its rounded and full body is obviously suspected of drawing lessons from the shape of Audi Q5. After "copying" for more than ten years, Zotye still doesn’t have a car that is a product of completely independent design. For a company with an annual output of more than 100,000 cars, this dilemma has nothing to do with ability, but cares about the attitude and courage of independent innovation.

　　The interior continues the high standard of Zotye. The simple design highlights the stable atmosphere, and the large LCD screen is very eye-catching. The piano lacquer decorative board and the silver plastic decorative board have excellent matching effect, which reveals a sense of fashion and technology. The overall design of the interior is calm and not outdated, and the texture is outstanding. In terms of safety configuration, Zotye T600 is also sincere, and the appearance of front side airbags, front and rear head airbags and engine electronic anti-theft adds competitiveness to it.

　　In terms of power, Zotye T600 has two supercharged engines of 1.5T and 2.0T to choose from. The maximum power of 1.5T model is 162 HP and the maximum torque is 215 Nm. The maximum power of 2.0T model is 190 HP and the maximum torque is 250 Nm. Different versions of models are equipped with 5-speed manual or 6-speed dual-clutch gearbox. After the T600 goes on the market, it will face the strong challenge of its own brand SUV. Haval H6, BYD S6 and Chery Tiggo 5, which have gained a firm foothold in this market segment, will never give up their sales. It is not easy for Zotye T600 to break through.

　　Perhaps it is precisely because of realizing the cruelty of market competition that Zotye launched an overwhelming publicity campaign from the beginning of T600′ s listing, so that this model has always maintained a fairly high exposure in the market. Such frequent exposure has indeed promoted the sales of Zotye T600 to a certain extent. The monthly sales volume of Zotye T600 has remained at around 5,000 units in one year, and it has quickly become another main vehicle of Zotye.

　　Zotye’s offensive is obviously still going on. They brought a newly designed medium-sized car at the 2014 Beijing Auto Show. This new car named Z500 continues Zotye’s latest family-style design style, but the most exciting thing is that at least we can’t see obvious imitation and reference traces from the appearance design of this car. In November 2014, Zotye’s first medium-sized car Z500 went on the market. In the early stage, five models with 1.5T engines were listed, and the price range was locked at 76,800-101,800 yuan.

　　The Z500 maintains a high degree of originality in appearance. Chrome-plated double transverse spokes run through the front grille, and the bottom lines of the front face are sunken, which gives a layered visual effect. Sharp long headlights perfectly blend with the front grille lines to create a handsome look. The wheelbase of 2750mm is also at the mainstream level in the same level.

　　The appearance is bright, and the interior is also refreshing. The Z500 continues the interior design style that appeared on the Z300 before. By adjusting the shape and area of some areas, it further enhances the sense of grade and advanced interior of the whole vehicle. For this level of independent brand competitors, Z500 interior has certain advantages in terms of design and working materials. At present, the Z500 on sale only has a power version of 1.5T, but according to different configurations, the Z500 has two different models of engines, but the maximum output power of these two engines is 150 horsepower, which is matched with a 5-speed manual or CVT gearbox.

　　Also in 2014, Zotye also cooperated with New Ocean Group to launch a pure electric vehicle called Zhidou, and specially established the brand of Zhidou. This cute electric car has a curb weight of only 670kg, uses a permanent magnet DC brushless motor, and has a maximum power of 24 HP, a maximum torque of 82 Nm and a maximum driving range of about 120 km. It is also an electric car used for commuting and transportation in cities. Zotye’s exploration and development in the field of new energy vehicles will also be more and more in-depth.

　　In recent years, Zotye has made full efforts in the passenger car market, especially after Xia Zhibing became the president of the company, Zotye’s combination boxing in products has become more fierce. The appearance of Z300, T600, Z500 and other models has improved the product camp, which also marks the planning and determination of Zotye brand to enter the medium-sized car field. However, in today’s fierce domestic auto market, it is not so easy to get a share. Although the company achieved continuous growth in 2013 and 14, and broke through the production and sales of 160,000 units, the sales volume of Z500 was less than 3,000 in the first month of listing, and the problems of independent research and development and weak innovation ability of enterprises are still firmly in front of Zotye Automobile. Zotye obviously has a long way to go before it wants to turn over.

Summary:

　　From the local hardware machinery factory to today’s large-scale group enterprise, Zotye has both joy and disappointment, laughter and tears along the way. The explosive growth and rapid accumulation of wealth once made Zotye hold high the banner of "acquisition" and once thought that "what you bought is your own". However, cruel market competition makes Zotye see clearly that its progress is still too slow, too slow, and blindly learning from imitation may make it possible for him to live a good life for the time being. It was not until he was about to sit on the mountain, that Zotye suddenly found that independent brands such as Great Wall, Changan, BYD and Chery had already left themselves far behind, and wanted to catch up, only to find that every step he had to take was so difficult.

　　Fortunately, Zotye has finally realized the importance of enhancing its independent research and development capability and cultivating its core competitiveness. From Z500, we have seen Zotye’s determination to abandon the "imitation" mentality and start to really embark on the road of independent research and development. With the development of independent brands today, independent innovation is no longer a "forbidden zone" limited by ability, but a proof of whether an independent car company has the courage to take the first step and whether it can shoulder the pride of "China brand".

　　When we review the history of Zotye brand, the whole series of articles on independent brands will soon come to an end. In the past two years, we have taken stock of the development process of 25 domestic independent brands, and also reviewed several independent car companies that have disappeared but are familiar to people, some of whom have suffered from policies; Some suffer from the lack of core technology; Others stand still and push themselves to the edge of the market. However, we should also see that no matter what type of independent brands, their development process is not smooth sailing, and they all have endless hardships and endless difficulties. "State-owned enterprises are lazy and private enterprises are difficult" is a joke describing the current situation of domestic automobile enterprises, but it also deeply hurts domestic automobile consumers.

　　It is people’s helplessness to domestic car companies to "mourn their misfortunes and be angry with them". However, the love of our country that we can’t give up makes us have infinite expectations and aspirations for our own brands. Even if it is any bit of progress, everyone will see it in their eyes and be warm in their hearts. Because we clearly know that the foundation of China’s automobile industry is very weak, it is difficult for independent brands to develop and go to the sky. It is precisely for this reason that we do not exclude learning from it and are willing to give independent brands more time to precipitate and digest. Let’s applaud our own brands more and boo less, because we believe that one day those independent brands with one heart and one mind will become what others call "China brands" that can make us proud!

　　Facing the coming brand-new era, China brands, build up! (Text/Figure car home Chen Lei)

　　Yale University scientists revealed the gradual process of quantum transition through a high-speed photography technology. Quantum jump has once again become a buzzword, and it has set off a debate about whether quantum mechanics is random or continuous.

　　As a theory to understand the atomic scale world, quantum mechanics has a core concept that is extremely radical, bold and counterintuitive, and even becomes a buzzword, that is "quantum transition". Most pioneers of quantum mechanics believe that quantum transitions are "random and instantaneous".

　　A new experiment shows that this is not the case. The research was completed by Zlatko Minev, a graduate student of Mike de Vorreith Laboratory of Yale University. He and his colleagues revealed the gradual process of quantum transition through a high-speed photography technique. This achievement was recently published in the journal Nature.

　　The significance of the experiment may be far more than that: researchers use the high-speed detection system to "catch" the quantum transition when it is about to be marked, and then reverse it to restore the system to its initial state.

　　As a result, the inevitable stochastic processes in quantum physics are now proved to be controllable — — Can people really control quantum?

　　Debate on quantum transition

　　Unlike Bohr and Heisenberg’s quantum theory, Schrodinger believes that there is no quantum transition.

　　In the mid-1920s, physicists niels bohr, Werner Heisenberg and colleagues established quantum theory. Bohr first proposed the concept of quantum transition, but it was not observed in the laboratory until the 1980s. This theory is collectively called Copenhagen interpretation.

　　Bohr proposed earlier that the energy levels (i.e. energy states) of electrons in atoms are quantized, that is, electrons can only use certain energy levels, while all intermediate energy levels are forbidden. He assumes that electrons change their energy by absorbing or releasing light quantum particles, that is, photons, and the energy of photons matches the energy gap between the allowed electronic States. This explains why atoms and molecules can absorb or release light with specific wavelengths. For example, many copper-containing salts are blue, while sodium lamps emit yellow light.

　　In a set of mathematical theories developed by Bohr and Heisenberg, which can explain quantum phenomena, Heisenberg listed all the allowed quantum states, suggesting that the transitions between these quantum states are instantaneous and discontinuous. The concept of instantaneous quantum transition has become a basic concept in Copenhagen.

　　However, the Austrian physicist Erwin Schr?dinger, another founder of quantum mechanics, did not agree with this view. In Schrodinger’s theory, he represented quantum particles by wave-like entities of wave functions. Their changes were gentle, and they changed continuously with time, just like gentle waves on the vast sea.

　　Schrodinger believes that things in the real world will not suddenly change greatly without spending a little time, and discontinuous quantum transitions are just an illusion in my mind. In an article entitled "Is there a quantum jump" published in 1952, Schrodinger firmly replied: "No."

　　The focus of the debate between them is not just whether Schrodinger likes sudden changes, but that Bohr and others claim that quantum transitions will occur randomly, but they can’t say why it is that particular time. This is like a result without reason, which is undoubtedly a great challenge to the law of natural causality.

　　In order to explore deeply, people need to observe a single quantum transition. In 1986, three international research teams reported that they observed quantum transitions in a single atom suspended by an electromagnetic field: the atom switches back and forth between a "bright" state and a "dark" state, in which the atom emits a photon, while in a "dark" state it does not emit photons randomly; The atom stays in one of these states for a few tenths of a second to a few seconds, and then jumps again.

　　Since then, people have observed such transitions in different systems, including the transition of photons between different quantum states and the transition of atoms of solid materials between quantized magnetized states. In 2007, a French research team reported that a transition was found, which was in line with what they described as the process of "a single photon from birth, activity to death".

　　In these experiments, the transition really seems to be sudden and random, because even if the quantum system is monitored, no one can tell when the transition will occur, and there is no specific image showing the transition.

　　Capture quantum transition

　　The experiment of Yale University can not only predict the transition, but also reverse it.

　　How exactly did Yale University do this experiment?

　　Generally speaking, they use a special method to indirectly monitor superconducting artificial atoms, that is, three microwave generators are used to irradiate atoms enclosed in an aluminum three-dimensional cavity. This dual indirect monitoring method developed for superconducting circuits enables researchers to observe atoms with unprecedented efficiency. They found that every time a quantum jump occurs, a tiny photon disappearance phenomenon will occur, which can be regarded as an early warning signal.

　　Minev, the first author of the paper, said: "Using this phenomenon, we can not only predict the transition, but even reverse the transition."

　　The researchers said that although quantum transitions are discrete and random in the long run, preventing quantum transitions means that the evolution of quantum States is deterministic to some extent, rather than completely random; Transitions always occur from their random starting points in the same and predictable way.

　　The quantum system used by researchers is much larger than atoms, and it is composed of cables made of superconducting materials, sometimes called "artificial atoms" because they have discrete quantum energy states, similar to the electronic states in real atoms. Transitions between energy states can be induced by absorbing or releasing a photon, just like electronic transitions in atoms.

　　Some scientists believe that this research may also be applied to quantum computing error correction. However, the real value of the experimental results lies not in any practical application, but in our understanding of the quantum mechanical system.

　　How can Schrodinger’s cat be saved

　　Through correct monitoring, we can observe an early warning signal and take action.

　　Schrodinger’s cat paradox explains the concept of "superposition" in quantum physics (that is, two opposite states can coexist) and unpredictability: a cat is placed in a sealed box with a radioactive source and a poison in it. If one atom of radioactive material decays, it will release poison. According to the superposition theory of quantum physics, before someone opened the box, the cat in it was both alive and dead, that is, in the superposition state of two States. Once the box is opened and the cat’s life and death are observed, its quantum state will change immediately and become one of "dead" or "alive".

　　Yale University’s research shows that an early warning signal can be observed during quantum transition, which makes Schrodinger’s cat saved.

　　Because the decay of nuclear is a random event, physicists only know the probability of its decay, and can’t know when it decays. If the nucleus decays, releasing alpha particles, triggering the electronic switch, the hammer falls, smashing the poison bottle and releasing cyanide gas, the cat will be poisoned.

　　If physicists don’t open the lid of the secret room, it is uncertain whether the cat is dead or alive, and it is in a superposition state of both death and life. Only when the lid is lifted can we know for sure whether the cat is dead or alive. In this way, the microscopic uncertainty principle has become a macroscopic uncertainty principle.

　　Yale University researchers use an indirect observation method in the experiment, which is also a "weak measurement" method widely used in the field of quantum information, and will not disturb the observed object. Researchers believe that the transition of a particle is neither as sudden nor as random as previously thought, and the evolution of quantum state is deterministic rather than random to some extent. Theoretically, through correct monitoring, we can definitely find the warning of the coming disaster, and take action before the disaster, and remove the poison bottle at the moment when the nuclear decay is predicted, so Schrodinger’s cat was saved. Minev said: "The quantum transition of atoms is somewhat similar to volcanic eruption. In the long run, they are completely unpredictable. Nevertheless, through correct monitoring, we can accurately get the early warning of the impending disaster and take action before it happens. "

　　The foundation of quantum mechanics has not been affected.

　　The paper clearly shows that the experimental results are in good agreement with the theory of quantum mechanics.

　　According to von Neumann’s summary, quantum mechanics has two basic processes, one is deterministic evolution according to Schrodinger equation, and the other is random collapse of quantum superposition state caused by measurement. Schrodinger equation is the core equation of quantum mechanics, which is deterministic and has nothing to do with randomness. Then the randomness of quantum mechanics only comes from measurement.

　　This randomness of measurement is what Einstein can’t understand. He used the metaphor that "God can’t roll the dice" to oppose randomness of measurement. However, countless experiments have confirmed that the result of directly measuring a quantum superposition state is random. In order to solve this problem, many interpretations of quantum mechanics have been born, among which three mainstream interpretations are Copenhagen interpretation, multi-world interpretation and consistent historical interpretation.

　　According to Copenhagen interpretation, measurement will lead to the collapse of quantum state, that is, quantum state will be destroyed instantly and fall to an eigenstate randomly; According to the multi-world interpretation, every measurement is a division of the world, and the results of all eigenstates exist, but they are completely independent of each other and do not interfere with each other. We are just randomly in a certain world; Consistent historical interpretation introduces quantum decoherence process, which solves the problem from superposition state to classical probability distribution. However, in choosing which classical probability, it still goes back to the debate between Copenhagen interpretation and multi-world interpretation.

　　Professor Li Chuanfeng from the Key Laboratory of Quantum Information of China Academy of Sciences told the Science and Technology Daily reporter that these interpretations predicted the same physical results, and they could not be falsified, so the physical meanings were equivalent. Therefore, the academic circles mainly adopted Copenhagen interpretation, that is, the word collapse represented the randomness of measuring quantum states.

　　"The experiment of Yale scholars has not affected the foundation of quantum mechanics, that is, the inherent uncertainty of quantum mechanics." Li Chuanfeng said that the quantum transition is certain for the wave function itself, just like a dice, and it is certain that it can’t roll 7 points. The wave function can calculate how the particle probability cloud in quantum state evolves, but once the measurement problem is involved, the Schrodinger equation cannot be solved. The only way is to calculate the probability of particles, such as position probability, momentum probability and so on.

　　"In fact, as early as 1986, a research team confirmed through experiments that quantum transitions take time. Yale University found that quantum transitions not only take time, but also send out an early warning signal before each transition. " Li Chuanfeng said that this is like saying that someone wants to jump long, but it is impossible to predict when he will take off, but before jumping forward, his body will lean forward and raise his arm to swing back and forth, and there is a definite causal relationship between these two things. Just hit him as soon as he raises his arm, and he won’t jump. However, when this early warning signal appears is still probabilistic. As for the "overturning quantum mechanics and overturning the uncertainty principle of quantum mechanics" circulating on the Internet, it is not involved in the experiment at all, and it is clearly stated in the paper that the experimental results are in good agreement with the theory of quantum mechanics.

Li Xin is very proud that it can help more young people returning home to start businesses. (Photo by wanglili)

　　Cctv news(Reporter wanglili): Yinchanggou Village, Foping County, Shaanxi Province is a mountain except a mountain.

　　In 2006, in order to make a living, only Jiang Dong, a villager with junior high school education, walked out of the mountain in Yinchanggou Village. At the age of 20, he felt that only by going out could he see hope and get rid of poverty.

　　In 2013, Jiang Dong, who had been working outside for seven years, was getting married and returned to his hometown with his wife Li Xin, who also worked in Wuxi Hotel.

　　After the banquet, looking at the elderly parents and thinking about the upcoming baby, after repeated discussions, the two decided not to go out and stayed in their hometown to find a way to start a business.

　　At this time, my hometown is still a high mountain, and the monotonous and repetitive scene makes Jiang Dong feel very confused. "When I was in Wuxi, the two of us worked in hotel management, and we had experience in this field. We wanted to continue to engage in our old job, but our hometown simply did not have these resources and needs."

　　Just when the couple were at a loss, they accidentally walked into the furniture city, and a palm mat with a selling price of nearly 10,000 yuan suddenly aroused Jiang Dong’s interest. "There are mountain palms all over the mountains in my hometown. Why can’t we make our own palm mats?"

　　As the saying goes, relying on mountains to eat mountains, relying on water to draft. Yinchanggou village has more than 6500 mu of forest land, which is very rich in forest land resources. Wild palm is a common forest in Qinling Mountain, which has the characteristics of moisture resistance, corrosion resistance and no insects. However, the mountain palm resources can not be further processed, which is also a problem that has been puzzling the local income increase. In this way, the green, environmentally-friendly and promising palm mat project was supported by the local government. At the end of 2014, Jiang Dong and his wife Li Xin, after systematically learning related technologies, took more than 200,000 yuan accumulated from working and set up a mountain palm professional cooperative in their farmyard.

　　After several years of hard work by the couple, the humble palm forest on the hillside has become a beacon. “6— 16 cm palm mat, the current market price is 480 yuan — From 3,000 yuan, we can sell more than 20 palm mats a day, with a turnover of 30,000 yuan. " Li Xin said.

　　Like many mountain villages, the villagers in Yinchanggou Village are mostly elderly people, and the loss of young and middle-aged people is serious. Many elderly people and women who stay at home have to take care of their children and fields, so they can’t go to work in the factory. According to their living characteristics, Li Xin distributed some of the knitting, sewing and packaging of brown mats so that they could finish them at home.

　　"In this way, they can not only take care of their families, but also have extra income to subsidize their families." Li Xin said that at present, the company has changed from the original small family workshop to industrial production, with an annual output value of 27 million yuan. In addition, by encouraging villagers to work in factories, share shares and share dividends, and collecting and sorting brown hair, transportation and sales, more than 100 people were recruited to work and increase their income, which was recognized by Foping County as a "demonstration base for returning migrant workers’ entrepreneurship".

　　If education is a long-term way to change the face of poverty, Mao Youbin, secretary of the branch of Yinchanggou Village, thinks that the rural economy can be better developed by giving the people the job opportunity to earn money and support their families at home, and by increasing their income through employment nearby.

　　"It is necessary to introduce enterprises, stay and serve well." In the interview, this is what the reporter heard the most from the local cadres. From individuals to groups, from rural areas to cities, from leaving to feeding back, with more and more policy support, I believe that more and more people who leave home are preparing for a better return home.

　　Human biological clock (circadian rhythm) is an adaptive cycle produced by human beings in order to conform to the periodic laws of nature. Recently, studies from the United States and Britain show that eating by the order can prevent many diseases.

　　Dr. David Becktod, a researcher at the University of Manchester in the United Kingdom, and his research team studied the specific effects of biological clocks on metabolism and digestion in mice. It was found that eating at the wrong time (such as late at night) would lead to the disorder of biological clock, and then trigger the release of insulin, which would stimulate the protein in the body to become more active when it was unnecessary, which would increase the risk of diabetes, obesity, metabolic disorder and heart disease.

　　Dr. Ben J. Greenwell, a professor of genetics at Texas A&M University in the United States, fed a group of mice rhythmically, while the other group ate at will. Five weeks later, the researchers examined the gene expression in the liver of mice at different times of the day. Comparative analysis showed that 70% of mice who ate irregularly lost rhythm in liver transcription cycle compared with mice who ate by points. Dr. Greenwell said that the rhythmic gene expression in the human body can ensure the running cycle of physiological behaviors such as metabolism. When the circadian rhythm is normal and the eating pattern is regular, the expression of most genes in the liver will keep rhythm to prevent liver diseases. Michael krupa, an American preventive medicine expert, said that "eating with the sun" (eating according to the biological clock) can improve the work efficiency of the body.

With the development of intelligent driving technology, more and more cars are equipped with AEB active safety function, which can automatically stop or avoid when encountering obstacles ahead, greatly improving vehicle safety. In the summer test of knowing the car in 2024, AEB active safety test is one of the key subjects. With the help of Wuhan Intelligent Networked Automobile Test Site, the test can simulate the rainy environment at night and test the safety performance of automatic driving of vehicles. Thirty-five popular models including Wenjie M7, Ideality L7, Xiaomi SU7, Changan Qiyuan A07, Aouita 12, BMW i5, Wangwang U8 and Qin L DM-i participated in the test.

According to the test rules, the test vehicle will go to the rainy night road with stationary obstacle ahead at the speed of 60/70/80km/h to test whether it can successfully avoid or stop in time, and give drivers and other traffic participants danger tips and corresponding protection.

The results show that among all the 35 vehicles tested, 16 vehicles passed the 60/70/80km/h interval test, accounting for 45.7%. Except Volvo EM90, all the others were domestic new energy vehicles.

There are 7 models that have passed the test at 80km/h, namely: Wenjie M7, Weilai ET5, Aouita 12, Zhijie S7, Wenjie M9, Tengshi N7 and Tucki G6. The first 4 models have taken the initiative to bypass when encountering a faulty car.

Huawei’s four models with ADS PRO V2.0 version: Aouita 12, Wenjie M7, Wenjie M9 and Zhijie S7, have the leading test results. They all passed the test with a speed of 80 km/h. Among them, the M7 has early warning, double flashing and seat belt pretensioning at the same time, which gives drivers, the rear car tips and pre-protection in the car, showing the highest level of intelligent driving in China.

During the test, Know Car Emperor conducted a live broadcast, and invited a number of car companies and industry experts to jointly supervise. Netizens can also ask questions at any time in the live broadcast room. Seeing many wonderful scenes of test vehicles stopping or bypassing in extreme environment, netizens praised the barrage screen.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Observation on the entertainment of the original uncle team

Text/thick code

In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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Development Planning of Sports Industry in Hangzhou during the Tenth Five-Year Plan

The "Fourteenth Five-Year Plan" period is an important opportunity period for our city to persist in deepening reform and innovation and promote the high-quality development of sports. In order to co-ordinate the work of sports industry in our city during the 14th Five-Year Plan period, this plan is formulated according to the deployment of Zhejiang Sports Industry Development Plan and Hangzhou Sports Development Plan. The planning scope is the administrative area of Hangzhou, and the planning period is 2021-2025.

I. Basis and background

(A) realistic conditions

During the "Thirteenth Five-Year Plan" period, under the background of rapid economic and social development, the sports industry in our city has been growing in scale, with an obvious growth rate, and gradually formed a relatively perfect industrial system, a prosperous consumer market, excellent brand competitions, a fair market environment and a high fitness enthusiasm, laying a solid foundation for the sports industry in our city to achieve high-quality development goals in the "Fourteenth Five-Year Plan".

1. The scale of the industry has grown and the brand effect is remarkable. During the "Thirteenth Five-Year Plan" period, the scale of the sports industry in our city continued to grow, and the total output value of the sports industry accounted for a gradual increase in the city’s GDP. In 2019, the total output value of the sports industry reached 68.5 billion yuan, and the 60 billion output value target of the "Thirteenth Five-Year Plan" was completed ahead of schedule. By the end of 2020, there were 7,790 sports enterprises in our city’s sports enterprise directory database, of which 6,111 pieces of data were verified and entered into the provincial sports enterprise directory database. Successfully created a national sports and leisure township, listed in the provincial sports and leisure township training list of 4, sports and leisure tourism demonstration base of 5, 7 boutique routes, listed in the provincial sports brand event directory database of 19 projects, and strive to play the role of demonstration and guidance of industrial brands.

2. The industrial structure was formed and industrial integration was strengthened. During the "Thirteenth Five-Year Plan" period, the city basically formed an industrial structure dominated by sporting goods manufacturing, sports fitness and leisure, sports competition and performance, and coordinated development of sports leisure, sports training, sports tourism, sports cultural creation and sports health services. The sales of sports lottery tickets grew steadily, reaching 16 billion yuan, far exceeding the target of 10 billion yuan in the 13 th Five-Year Plan. The integration of sports industry with tourism and leisure, cultural creativity, digital economy, medicine and health care, film and television media and other industries has been continuously strengthened, and the scale of leisure sports industries with their own characteristics, such as mountain outdoor, water sports, air sports, ice and snow sports, outdoor adventure and jungle crossing, has continued to grow, forming a number of outstanding sports tourism destinations with international reputation, and promoting the development of tourism, culture, finance and other industries together.

3. Brand building, led by key enterprises. Taking the Asian Games City Action Plan as the starting point, our city vigorously promotes the settlement of international brand events and the cultivation of local sports brand events. In 2019, the city held more than 1,600 sports events, and successfully held more than 10 local international brand events in Hangzhou, such as Qiantang River International Surfing Competition, International (Hangzhou) Yixing Conference, and Hangzhou (West Lake) International Famous School Rowing Challenge, which provided rich events for the citizens and played an important role in creating an international "sports event window" with Hangzhou characteristics, promoting the transformation and upgrading of sports consumption, and demonstrating the new kinetic energy of the sports industry. In the past five years, the city has basically formed competitive sports enterprises and brands that manufacture water sports equipment, outdoor sports equipment and family fitness equipment, and built two national sports industry demonstration units, five provincial sports manufacturing demonstration enterprises and eight provincial sports service demonstration enterprises, which have made outstanding contributions to improving and expanding the industrial chain, promoting the coordinated development of upstream and downstream enterprises, promoting industrial agglomeration and activating the sports industry ecosystem.

4. The development environment is optimized and the development effect is remarkable. During the "Thirteenth Five-Year Plan" period, a total of 81 projects received provincial sports industry support funds, and the total amount of sports investment was 1.624 billion yuan, which injected financial impetus into industrial development. A series of documents, such as "Implementation Opinions of Hangzhou Municipal People’s Government on Accelerating the Development of Sports Industry and Promoting Sports Consumption", were issued, surveys of sports enterprises and sports institutions were widely carried out, and the directory database of municipal sports industry institutions was continuously built, which created a good development environment for industrial development.

During the "Thirteenth Five-Year Plan" period, the development of sports industry in our city has achieved remarkable results, but there are still some prominent contradictions and problems in the process of development: First, the development quality, intensive degree and overall level of sports industry are not high; Second, the vitality of sports market players and citizens’ enthusiasm for sports consumption still need to be improved, and the basic public sports service system still needs to be improved; Third, sports laws and regulations are still not perfect, sports industry statistics work is relatively weak, and sports industry-related management talents and technical talents are scarce.

(B) the background of the situation

During the "14th Five-Year Plan" period, our city will hold a series of major international and domestic events such as the Asian Games, and the development of sports industry will usher in unprecedented opportunities.

1. The hosting of a series of major international and domestic events such as the 2022 Asian Games will become an important opportunity for the development of sports industry in our city. Holding major international sports events will bring important opportunities for our city to speed up the internationalization process, improve the basic public service system, speed up the construction of smart cities, optimize the facilities and functions of venues, promote the development of economic agglomeration of sports events, cultivate citizens’ awareness of national fitness, and cultivate the sports market. It will also become a powerful promoter for our sports industry to build a modern industrial system and achieve high-quality development.

2. The vigorous development of digital economy will become an important driving force for the development of sports industry in our city. Digital economy will become an important starting point for economic transformation and upgrading, quality improvement and efficiency improvement in our city, and the deep integration of digital technology and sports real economy will further promote the transformation of production mode and the improvement of production efficiency in sports industry. By using new technologies such as mobile Internet, big data, artificial intelligence and Internet of Things, we will promote sports scene perception, sports experience data, sports display video and sports social context, promote the integration and innovation of sports products and services online and offline, and provide new kinetic energy for the high-quality development of sports industry.　

3. The increasing multi-level, diversified and all-round sports consumption demand of citizens will put forward higher requirements for the development of sports industry in our city. The "Fourteenth Five-Year Plan" period is an important period for our city to change the mode of economic development and promote the green, healthy and safe development of consumption. With the growth of citizens’ disposable economic income, the increase of leisure time and the improvement of fitness consciousness, the demand for sports, health and tourism, which are closely related to citizens’ quality of life and quality of life, will be released rapidly, which will provide strong support for the development of sports industry in our city and put forward higher requirements for the development of sports industry in our city.

Second, ideas and goals

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th and 5th Plenary Sessions of the 19th National Congress, implement the important exposition of the Supreme Leader’s General Secretary on sports work and accelerate the decision-making arrangements for building a sports power, adhere to the general tone of striving for progress while maintaining stability, seize the important opportunity of holding the Asian Games in Hangzhou in 2022, and take the overall goal of building a "city of sports events" and "city of outdoor sports". With the theme of promoting the high-quality development of the sports industry, guided by meeting the diversified and multi-level sports consumption needs of citizens, and focusing on building a modern sports industry system, we will deepen the supply-side reform of the sports industry and make the sports industry a new kinetic energy and an important economic growth point for our city to promote economic transformation and upgrading, stimulate consumption, expand domestic demand and serve people’s livelihood.

(2) Development principles

1. Insist on deepening reform and strengthen the guidance of policy planning. Insist on deepening reform, speed up decentralization, and promote the modernization of government governance system and capacity through the "streamline administration, delegate power, strengthen regulation and improve services" reform and innovation of a flexible and efficient sports management system and operation mode. Further implement a series of policies on the development of sports-related industries promulgated by the state and this province, work out five-year and ten-year development implementation plans for the sports industry in this city and all districts and counties (cities), speed up the layout of future-oriented factor resources around key industrial chains, leading enterprises and demonstration projects, and strengthen the support and guidance role of industrial planning.

2. Adhere to market orientation and stimulate the vitality of market players. Give full play to the decisive role of market players in resource allocation, improve the market mechanism, cultivate market players and tap market demand. Give further play to the important role of the government in regulating market order, providing public services, strengthening social governance and conducting market supervision, and create a relaxed and harmonious market environment.

3. Adhere to the people-oriented principle and uphold the initial intention of benefiting the people through sports. Adhere to the people’s dominant position, people-oriented, sports benefit the people, stimulate the enthusiasm and enthusiasm of citizens to participate in physical exercise, and advocate a lifestyle of exercise and fitness. Actively cultivate new hot spots of sports consumption, stimulate market vitality, and meet the diversified and multi-level sports consumption needs of citizens. On the basis of cultivating fitness habits and consumption concepts, a new pattern of modern sports industry development with sports consumption as an important driving force is gradually formed.

4. Adhere to the system concept and coordinate regional development. Strengthen forward-looking thinking, overall planning, and strategic layout, encourage all localities to rely on the endowment conditions of sports resources to cultivate and develop unique brand events and projects of "one district, one product" and "one district, many products", give play to the exemplary role of national and provincial sports and leisure towns, sports and leisure bases, and excellent sports and leisure tourism projects, and encourage all districts, counties (cities) to learn from excellent cases and promote coordinated and integrated development of urban and rural areas.

(3) Development goals

Overall goal: By 2025, a modern sports industry system will be built, with competition and performance industry and fitness and leisure industry as the leading industries, and sports service industry and sports manufacturing industry going hand in hand. Create a new industrial space with strong government leadership, active market, active participation of citizens, and "one core leading, two belts linkage, nine districts coordination and multi-dimensional radiation". Build an important national sports industry demonstration base and sports consumption demonstration city, and become an internationally renowned "city of sports events" and "city of outdoor sports" with Hangzhou cultural characteristics.

1. The industrial scale continued to expand and the industrial structure was further optimized. The position of the sports industry in the national economy has been continuously improved, the industrial scale has been continuously expanded, and the total output and added value have maintained an annual growth rate of 10%. We will strive to achieve a total output of 120 billion yuan and an added value of 40 billion yuan by 2025. The added value of sports service industry accounts for more than 60% of the added value of the sports industry, and the structure of the sports industry is increasingly optimized.

2. The quality and efficiency of development have been steadily improved, and a high-quality industrial system has been basically established. Efforts will be made to upgrade the modernization level of the sports industry chain supply chain, promote the deep integration of "Industry-University-Research for political use", cultivate a number of sports enterprises with core technological innovation capabilities, form a high-tech sports industrial park with industrial agglomeration, and continue to provide high-quality and high-tech sports products and services to the market. The sports industry is deeply integrated with digital technology, cultural creativity, leisure tourism, medicine and health and other related industries, constantly cultivating new formats and providing new economic growth points for the sports industry.

3. Industrial agglomeration development, brand demonstration effect is remarkable. Taking the creation of demonstration bases and demonstration projects as an important starting point, during the "14th Five-Year Plan" period, efforts will be made to build 8 national sports industry demonstration bases, projects and units, 10 internationally influential national or provincial sports tourism boutique routes, 5 provincial sports and leisure bases, 3 sports and leisure towns, 15 provincial sports demonstration enterprises, and more than 30 provincial sports and leisure tourism excellent projects will be cultivated. Vigorously promote the development of outdoor sports and strive to build an "outdoor sports city".

4. The sports consumption market is prosperous and active, and the supply of sports products is abundant. Citizens’ awareness of fitness and enthusiasm for watching games have improved, and their participation in sports events has increased significantly; The willingness to consume sports products and services has increased, and the per capita annual sports consumption expenditure has increased significantly; The city’s sports infrastructure network has been further optimized to create a "10-minute fitness circle", and the per capita sports area has been significantly improved. The number of people who regularly participate in physical exercise accounts for more than 45% of the city’s population. By 2025, participating in physical exercise, watching sports events and spending on sports will become the fashionable lifestyle of citizens.

Third, the focus and layout

(A) development priorities

Relying on characteristic advantages, gathering resources and concentrating efforts, we will focus on developing six formats of "two cities and four industries" and strive to cultivate and optimize the modern sports industry system.

1. Create a "city of events". Give full play to our superior resources such as stadiums, Asian Games projects, tourism, exhibitions and so on, and build an internationally renowned "City of Games" with rich projects, complete scale and good experience. Seize the opportunity of hosting the 2022 Asian Games, enrich the supply of events, and strive to improve the influence, competitiveness and radiation of brand events. Encourage professional league events such as football, basketball, tennis, volleyball and e-sports to settle in Hangzhou; Do our best to run roller skating, e-sports, equestrian, break dancing and other Asian Games events; Continue to run marathon, cross-country running, hiking, cycling, line dancing, swimming, surfing and other brand events. Effectively strengthen government services and rationalize the filing system of sports events; Actively promote the construction of supporting facilities for various sports events in the city and improve the operation and service capabilities of sports venues; Vigorously promote the development of sports exhibition industry, cultivate and introduce professional competition organizations, establish a linkage mechanism for international exhibition bidding, and improve comprehensive benefits and driving effects.

2. Create an "outdoor sports city". Make full use of the rich natural resources of mountains and rivers in our city, encourage the development of various outdoor sports projects, and support the development of a number of outdoor sports projects that the masses love and have room for development. Relying on the landscape resources such as West Lake, Qiantang River and Grand Canal, we will focus on developing outdoor sports such as water sports, mountain sports, extreme sports and air sports, and build 3-5 well-known outdoor sports gathering areas. Guide the main body of outdoor sports market to operate safely, promote the construction of outdoor sports standard system, formulate outdoor sports service safety norms, and strengthen the supervision of relevant departments after the event. With the help of Hangzhou’s rich tourism resources, we will explore and cultivate new online and offline consumption channels, lead our outdoor brands to connect with foreign high-quality projects, and accelerate the internationalization and scale of outdoor sports industry. By 2025, 20 outdoor sports brand events at the provincial level and above will be cultivated.

3. Sporting goods equipment manufacturing industry. Based on the advantages of the existing industrial base, we will focus on developing the manufacturing of sporting goods such as aquatic sports products, boats, fitness equipment and sports training and competition equipment. Grasp the great opportunity for the development of sports manufacturing industry under the background of epidemic normalization, promote the transformation and upgrading of traditional sports manufacturing industry, encourage deep cooperation between sports enterprises and universities and research institutes, and promote the application of emerging technologies such as big data and artificial intelligence in the field of sports manufacturing to improve the scientific and technological content and added value of products. Encourage sporting goods manufacturers to develop new products with independent brands and intellectual property rights, and create brand-name products and famous trademarks.

4. Intelligent sports industry. In the context of the normalization of epidemic prevention and control, we should seize the opportunity of the construction of Hangzhou Digital Economy Innovation and Development Experimental Zone, encourage sports enterprises to realize informatization and digitalization, and realize the digitalization and intelligence of the whole chain of sports industry through data driving. Encourage the development of intelligent sports technology, cultivate a group of comprehensive intelligent sports enterprises that combine high technology and manufacturing, and provide personalized intelligent sports services and products by using big data and the Internet of Things to meet people’s needs for upgrading sports consumption in different scenarios. Encourage the development and supply of intelligent sports competitions, online fitness, data analysis, virtual sports, wearable devices and other products, create new sports consumption scenarios, and create new growth points for the sports industry. Vigorously develop "internet plus Sports", promote e-commerce platform to provide sports consumption services and support the development of intelligent sports events, innovate the presentation form of sports events, and promote the formation of intelligent sports event platform and service system.

5. Sports service industry. Encourage private capital to participate in the supply of sports venues and facilities. Introduce the new design and technology of venue construction, and combine the needs of events and daily operations to build a multi-functional modern intelligent venue to improve the use efficiency and experience of the venue. Actively promote the reform of venue management system and the innovation of operation mechanism, organically combine the functions of the games with the comprehensive operation after the games, broaden the service fields, and enhance the comprehensive operation ability of large stadiums. Encourage the construction of a comprehensive venue service platform, make full use of technology and data advantages, integrate information and resources, and improve venue service and management capabilities. Learn from the experience of large-scale stadium service and effective post-game management at home and abroad, and cultivate sports venue management talents. Encourage and guide social forces to invest in fitness and leisure industry. Guide the standardized and healthy development of the industry by means of rating and establishing demonstration enterprises. Actively pay attention to new trends such as emerging Internet fitness brands and give play to the exemplary role of advantageous enterprises. Vigorously promote the integration of sports and education, strengthen the youth sports training industry and standardize the sports training market. Actively develop productive services such as sports planning, sports communication and sports consultation.

6. Sports tourism. Based on the strategic concept of "tourism globalization" of Hangzhou Municipal Government, we should encourage the integrated development of sports and tourism, expand the "sports+tourism" industrial chain, and give play to the synergistic effect of sports industry on the development of tourism industry. Create a number of influential sports and leisure tourism demonstration bases, boutique routes and excellent projects, actively cultivate local brand sports events, give full play to the unique advantages of sports events to gather popularity, and form a "one-day competition, multi-day stay; One person participates in the competition and many people travel; Single-player competition and multi-player consumption will accelerate the integration of sports and tourism.

(2) Industrial layout

According to the adjustment and upgrading of the urban development planning objectives of Hangzhou in the 14th Five-Year Plan, combined with the distribution of sports and cultural tourism resources in the whole city, we should develop the sports industry according to local conditions, optimize the division of labor and cooperation among districts, counties (cities), and build a new spatial pattern of global three-dimensional sports industry with distinctive features, reasonable layout, synergy and high efficiency, which is "one core leading, two belts linked, nine districts coordinated and multi-dimensional radiation" to promote the high-quality development of the sports industry in Hangzhou.

1. One core leads:

"One Core" refers to the urban sports and leisure areas with Shangcheng District, Gongshu District, Xihu District and Binjiang District as the core, which is the core area of the development of sports industry in our city and plays a key leading role in the development of sports industry in our city. Based on the advantages of high-end factor resources in the whole industrial chain such as economy, technology, sports facilities, capital and talents in the central city, with the Asian Games venues such as Huanglong Sports Center and Olympic Sports Center as the core, driven by well-known local events and Asian Games with unique Hangzhou cultural characteristics, supported by the cultural and sports center and the national fitness center in the central city, relying on national and provincial sports demonstration enterprises, Efforts will be made to build an urban sports and leisure complex, a cultural and sports training base camp, a fashion consumption metropolitan area and a competition and performance gathering area that integrates leisure and fitness, sports training, competition performances, venues and exhibitions, cultural and creative industries, etc., to form the core of urban leisure sports and gather to lead the development of sports industry in the city.

2. Two-belt linkage:

(1) Leisure Sports Development Zone along the Yangtze River

The leisure sports development belt along the Yangtze River refers to the leisure sports regional belt on both sides of the Three Rivers. Take the Sanjiang River system connected by Qiantang River, Fuchun River and Xin ‘anjiang River as the link, and the Liangzhu Cultural Belt and the Beijing-Hangzhou Grand Canal Cultural Belt as the link, integrate the characteristic leisure sports resources on both sides of the Three Rivers, take the greenway construction that has begun to take shape as the axis, make full use of the surrounding tourist traffic conditions and sports service supporting facilities, actively develop and innovate various leisure sports products and services, and strive to develop and lay out sports leisure, sports recreation, competition performance, sports goods manufacturing and other fields.

(2) North-South outdoor sports and leisure belt

The North-South Outdoor Sports Leisure Belt refers to the outdoor sports regional belt with Yuhang District, Linping District, Fuyang District, Lin ‘an District, Tonglu County, Chun ‘an County and jiande city in series. Combined with the strategy of "traveling westward" and relying on the "one-and-a-half-hour traffic circle of the whole city", we will promote the co-construction and sharing of sports and tourism resources, and promote the prosperity of "sports circle" with "tourism circle". Guided by Chun ‘an National Sports Industry Demonstration Base, we will deeply integrate the outdoor sports resources with regional characteristics, give full play to the advantages of natural ecological environment, and build an outdoor leisure sports gathering area. Strengthen the function of outdoor sports and leisure, focus on developing rural sports tourism and outdoor sports services, focus on cultivating brand outdoor events, tap the spillover effect of the development of sports industry in Hangzhou’s "urban leisure sports core", and realize the balanced layout of the development of sports industry in Hangzhou extending to the north and south hinterland.

3. Nine areas of collaboration:

Based on regional characteristics, develop diversified and differentiated sports events and brands according to local conditions, and build a number of high-quality sports development platforms; Pay attention to linkage development among regions, form distinctive industrial clusters, and give full play to complementary effects.

Guidelines for the development of sports industry

4. Multidimensional radiation:

Through fitness trails, ancient roads, greenways, bicycle lanes and water systems, the excellent sports and leisure tourism routes of various districts and counties (cities) are organically connected in series, so as to realize the radiation of sports industry from the central city to the whole city and form a wider coverage of sports industry; Relying on Hangzhou’s rich natural resources of mountains and rivers, we will vigorously tap the diversified sports market from indoor to outdoor, create the global radiation and multi-dimensional development characteristics of "mountains, waters, land and air", and form a unique development layout of sports industry.

Take Hangzhou as the center, radiate the positive and external effects of sports industry to Hangzhou metropolitan area, and promote the coordinated development of sports industry in surrounding cities and central Zhejiang metropolitan area; Actively connect with the development of Shanghai sports industry, strengthen regional complementarity and cooperation, and strive to become an important part of the eastern coastal sports industry circle; Make full use of Hangzhou’s location advantages in the core area of regional integration in the Yangtze River Delta and as a megacity in the Yangtze River Economic Belt, actively participate in the construction of the coordinated development mechanism of domestic sports industry, strengthen the regional linkage, up-and-down linkage and internal and external linkage of sports industry, and integrate the development of sports industry into the new pattern of national industrial development; Seize the opportunity of hosting the Asian Games in Hangzhou, explore the operation of stadiums and facilities and the spillover effect of the Asian Games in the post-Asian Games era, accelerate the construction of an important gateway hub and overseas promotion platform for the sports industry in the Asia-Pacific region, plan international sports events and organize organizations to land in Hangzhou, strengthen the introduction of talents in the international sports industry, and start the name of Hangzhou as the "City of Events".

Iv. tasks and initiatives

Focusing on the train of thought, objectives and key layout of sports industry development, we will focus on promoting five tasks and measures, promote the modernization, intelligent transformation and upgrading of sports industry, comprehensively improve quality, increase efficiency and sustainable development, and be the vanguard of building a modern sports city.

(A) international benchmarking focus on characteristics, relying on mountains and rivers to run events.

1. Seize the historical opportunity and fully release the Asian Games effect.

Take the 2022 Asian Games as an opportunity to cultivate and introduce high-level and professional venue operating companies and service organizations, absorb the experience of holding and operating modes of diversified events, and encourage venue operating management organizations to achieve large-scale and professional operations through brand output, management output and capital output, so as to increase the operating efficiency of venues in the post-Asian Games period. Make full use of Asian Games venues and Asian Games event resources to bid for and hold various national events and high-level professional events, and support the holding of sports industry fairs, sports cultural exchange meetings and other exhibitions. Promote the development of local professional sports clubs and promote the home-based construction of sports clubs.

2. Create brand events and build an international sports event window.

Implement brand strategy around the goal of "city of sports events" and give full play to the leading role of sports events in the development of sports industry. Support the introduction of a number of international, intercontinental and domestic high-level major events with high brand awareness and broad market prospects, and promote the layout of more high-level events in Hangzhou. Leveraging policy advantages, natural advantages and opportunity advantages, we will cultivate well-known local competition brands, "one core" hold landmark brand competitions, "nine districts" hold characteristic brand competitions, and coordinate the deployment of key brands of diversified competitions throughout the region, forming a coordinated development pattern of three-dimensional linkage competitions with complementary characteristics and advantages. Incorporate more distinctive and advantageous projects into the development plan, and support the vigorous development of sports competition and performance enterprises with independent brands, innovative ability and competitive strength. Give full play to the advantages of the integration of sports and tourism administrative departments, and build a "city of events" that is "harmonious with mountains and rivers and driven by brands" with both internationalization and characteristics.

3. Strengthen the service guidance for hosting the Games and improve the risk prevention and control system.

Strictly implement the national safety management standards for sports events, formulate standards for undertaking sports events and guidelines for running sports events by levels and projects, clarify the basic conditions, standards, rules, procedures and responsible units in each link of sports events, and promote the standardization and standardization of service guidance for sports events. Promote the standardized application of safety level management for large-scale mass activities, establish an evaluation system for major sports events, encourage professional institutions to carry out safety risk assessment of events, improve the risk prevention and control system of events, strengthen the supervision of sports events throughout the process, and ensure the safe and orderly holding of events.

(2) Create a first-class business environment and continuously promote marketization.

1. Guide the development of social capital and strengthen the protection of sports property rights.

We will fully promote the "Sports Industry Promotion Plan" and the sports "unicorn" enterprise cultivation project, continue to follow up and support sports enterprises with potential and achieved results, continue to promote the identification of provincial sports goods manufacturing and sports service demonstration enterprises, stimulate the enthusiasm of social capital to invest in sports industry, and guide the healthy development of sports capital. Guide sports enterprises to actively strive for all kinds of relevant tax support concessions such as service industry, cultural and creative industry and high-tech industry, and comprehensively improve the development level and quality of sports industry. Support the development of sports intangible assets, establish and improve the evaluation standards and systems of sports intangible assets, and strengthen the protection of sports property rights.

2. Encourage social forces to run sports and cultivate and expand private enterprises.

Encourage, support, guide and protect the development of private sports enterprises, create a good environment for the development of private enterprises, protect the rights and interests of private enterprises according to law, ensure their fair participation in market competition, and actively and accurately provide enterprise-related service support. Actively guide and support private enterprises to develop new technologies, new industries, new formats and new business models, support personalized sports enterprises, and strive to cultivate a number of small and medium-sized sports enterprises with fast growth and good potential. Guide private enterprises to consciously fulfill their social responsibilities, encourage social forces to invest and operate sports venues and facilities, and provide public services to the society free of charge or at low fees.

3. Accelerate the opening of the sports market and strengthen international cooperation and exchanges.

Lower the threshold for social forces to run sports, attract more enterprises to support the development of sports industry, and continuously expand the scale of sports industry. Give full play to the role of market mechanism and industry self-discipline, and gradually hand over the matters that can be solved by public services and industry self-discipline such as the holding of events, venue operation and business training to social forces such as sports social organizations and relevant market entities. Support the development of intermediary institutions such as sports event consultation and planning, publicity and cultural creation, and ticketing mall. Make good use of the provincial sports resource trading platform, promote the market-oriented allocation of various sports resource elements, and establish a sports property rights income distribution mechanism according to the principle of marketization. Strengthen the development of sports market and support internationally renowned sports enterprises and brands to settle in Hangzhou. Promote exchanges and cooperation between high-quality sports enterprises in our city and international sports institutions through joint operation, establishment of branches and joint marketing.

(C) Industrial linkage and coordinated development, strategic hub structure advantages

1. Extend the industrial chain and accelerate industrial integration.

Multi-production linkage and cross-integration will enrich the field of sports industry, continue to promote the deep integration mode of "sports+"industry, innovate the multi-dimensional industrial integration structure supported by multiple factors such as "sports+education", "sports+tourism" and "sports+Internet", and promote the harmonious development of sports and other formats. Strengthen the planning and guidance of emerging sports events and formats in the sports industry, formulate sports industry development plans by project, and promote the coordinated development of fitness and leisure, competition performance, venue services, intermediary training, sports goods manufacturing and sales.　

2. Based on the advantages of industrial agglomeration, build a perfect chain of regional development.

Relying on the overall layout of the "four districts, five belts and ten groups" industry in the province, we will promote the multi-dimensional sports industry cluster with high quality, strengthen the integration of industrial chains at different levels between "one core, two belts and nine districts", form an industrial cluster and recycling system, smooth the industrial chain and industrial cycle, value chain and value cycle, supply chain and market cycle, form a higher level sports industry dynamic balance in which demand pulls supply and supply creates demand, promote the allocation and accurate docking of supply and demand, and activate the scale effect of development. Promote the localization of the core links of the industrial chain, support qualified enterprises to develop into "platform enterprises", build a complete industrial chain, form a cluster development community, and promote the coordinated and integrated development of urban areas, counties and urban and rural areas.

3. Consolidate the advantages of strategic hub with the help of the dual-cycle development pattern.

Taking the adjustment of industrial chain as the starting point, we will superimpose the advantages of Hangzhou metropolitan economic circle, the "Jinnan Wing" urban agglomeration in the Yangtze River Delta, the key open development highland in the Yangtze River Delta, and the Yangtze River Economic Belt to stabilize the strategic basis of the domestic recycling system. Support the promotion of cross-regional resource integration and sharing among regional organizations, promote the coordinated development and deep integration of regional sports industry, and form a rational division of labor and competitive regional integration layout. Relying on the "Belt and Road" and the construction of cross-border e-commerce comprehensive test area, we will build an important portal hub and overseas promotion platform for the sports industry in the Asia-Pacific region. Create a collaborative consortium of upstream and downstream enterprises, and guide powerful sports enterprises to implement cross-regional and cross-industry mergers and acquisitions. Encourage small and medium-sized sports enterprises to establish stable cooperative relations with large enterprises, improve the level of professional division of labor and social cooperation, and promote the development of large, medium and small enterprises.

(D) Enhance the stamina for sustainable development, and bring forth new ideas through comprehensive factors.

1. "Political Industry-University-Research" combined to form a perfect integer innovation engine.

Actively build a multi-path coupling "Industry-University-Research for politics and use" joint mode, and support universities, research institutes, industry associations, enterprises, financial institutions and intermediary service institutions to give full play to their respective advantages to build a complete ecosystem of innovation and entrepreneurship. Jointly promote the digital sports innovation and development project, create the source of sports digital intelligence change, and open up the innovation chain from basic technology research and applied research to incubation pilot and industrialization. Strengthen the application of sports big data, improve the number of sports industry, tap the in-depth data of sports industry, and promote scientific and targeted innovation and development. The establishment of intelligent sports industry clusters, multi-dimensional combing, advantages gathering and supporting development, promote the rational allocation of industrial relations and maximize the regional development effect, promote the sports industry to accelerate the leap to intelligence, and accelerate the application of various intelligent achievements.

2. Create a comprehensive and optimal talent ecology of "cultivating, introducing and retaining".

Constantly strengthen the introduction and training of talents in the sports industry, vigorously implement various talent plans, speed up the construction of talent teams, improve the policy of attracting talents, improve the mechanism of talent discovery, training, use, introduction and incentive, and create an innovative ecosystem of talents that can be used well and retained. Encourage physical education teachers, retired athletes and other sports professionals to engage in sports industry and mass fitness guidance. Cultivate a high-level sports management and management talent team that is suitable for world events and comprehensive competitions. Improve the evaluation system and incentive mechanism of sports talents, strengthen the international cooperation and exchange of talent training in sports industry, build a talent service platform, and strengthen the docking of talents, innovation and entrepreneurship projects and enterprises.

(5) Ensuring healthy and happy construction and making overall plans to increase consumption.

1. Create a new mode of sports consumption to adapt to the normalization of epidemic situation.

Strictly implement the requirements of epidemic prevention and control, implement precise management and control, and implement the main responsibility of hosting the competition. Scientifically adjust the process of competition activities, establish and improve the epidemic prevention and control mechanism, emergency response and public opinion response mechanism, and establish a practical closed-loop management and fuse mechanism. Accelerate the digitalization process of the production and consumption of sports products and services, support the development of mobile sports life cloud platform, innovate non-contact sports consumption mode, encourage the development of sports consumption in new scenes such as "night fitness economy", guide the development of new sports formats, new models and new applications such as self-service fitness venues, intelligent equipment stores, live training and retail, and online cloud synchronous competition, and expand new scenes and new models of sports consumption development that promote each other online and offline.

2. Cultivate the concept of fitness consumption, and promote new consumption efficiency through science and technology.

Strengthen the propaganda of sports fitness, establish a strong sense of sports fitness and a correct concept of sports consumption, expand the potential population base of sports consumption, and enhance the core population of sports consumption. Improve the level of informatization and technology of sports consumption, promote the transformation from traditional sports space to sports consumption space, explore flexible and diverse means to promote sports consumption, and promote the integration and innovation of sports products and services online and offline. Guide sports enterprises to develop sports products and services covering all ages, and provide various, multi-level, personalized and high-tech sports products to the society on the platform of various sports brand events, activities and projects, so as to enhance consumption stickiness, improve consumption level and enrich consumption culture connotation.

V. Implementation and guarantee

(A) to build a management system and promote basic work.

Focusing on key areas such as the construction and operation of public sports facilities, the undertaking of public welfare events and basic public sports services, we will accelerate the pace of functional transformation of streamline administration, delegate power, strengthen regulation and improve services’s modern service-oriented government. Straighten out the relationship between power and responsibility of sports industry management system, optimize and integrate administrative resources at all levels, and establish a mutually beneficial and coordinated mechanism for sports industry development. Deepen the reform in combination with "running at most once", build a pattern of policy sharing, overall coordination, classified operation and efficient collaborative service, and form a one-stop and efficient coordinated service mechanism for social forces to run sports. All districts and counties (cities) should make clear the development priorities of local sports industry, promote the development direction of local sports industry in an orderly manner, and ensure the effective implementation of various planning tasks and measures.

(B) to strengthen planning guidance, improve the legal system.

According to the spirit of national and provincial documents on promoting the development of sports industry, we will implement the development policy of sports industry and increase the follow-up supervision of policy implementation. Improve the municipal sports industry, sports market, competition management and other relevant laws and regulatory documents, prepare for the development of industrial evaluation and monitoring mechanism system, and guide and standardize the main behavior of sports market according to law. Accelerate the formation of a coordinated supervision pattern in which market self-discipline, government supervision and social supervision support each other. Provide targeted and in-depth guidance on various application conditions and procedures, and provide convenient dynamic tracking and approval process services. Guide and encourage all districts and counties (cities) to actively apply for sports industry demonstration bases, demonstration units and demonstration projects, sports industry development fund project library projects, sports and leisure characteristic towns, sports and leisure tourism demonstration bases, boutique routes and excellent projects, sports industry demonstration enterprises, brand events and other sports industry projects.

(3) Strengthen financial support and optimize the industrial environment.

Explore the use of a variety of policy means to carry out industrial support, co-ordinate funds to support the development of sports industry, optimize the direction of capital use, and improve the efficiency of capital use. We will improve the government’s work of purchasing sports public service catalogues, actively promote pilot enterprises and leading projects to apply for higher-level financial support, and guide the support funds to give full play to their maximum effectiveness according to the industrial situation and market reality. All districts and counties (cities) should combine the basic advantages and project characteristics of the local sports industry, strengthen the construction of sports industry associations, strengthen the integrity construction of sports social organizations, sports enterprises and employees, and promote the common development of various industries.

(D) to develop statistical mechanisms and improve standards and norms.

Strengthen the statistical work of sports industry, jointly improve the statistical system and index system of sports industry in the city with relevant departments, carry out data statistics and monitoring, improve the statistical monitoring mechanism of sports industry, establish the monitoring system of key areas, key projects and leading enterprises, keep abreast of the development trends of enterprises, regularly release sports industry and sports consumption data, and form a long-term statistical mechanism. Strengthen the filing management of various sports industry organizations at all levels, and continue to promote the verification and compilation of the sports industry directory database. Encourage providers of sports products and services to carry out certification, vigorously promote the standardization of sports industry, and ensure the stable and high-quality development of the industry.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.