I was conquered by Wonder Woman who brought his own bgm and slow-motion special effects. I sat in the cinema with great expectation (now the cinema also has its own massage chair, which is amazing). I spent two hours in an uneasy mood transition from expectation to frustration to disappointment.

When I walked out of the screening hall, I was once silent, and my mind kept flashing, but I was unable to vomit. Finally, I could only give a sigh: Hey, how did the woman become like this?

First of all, the wishing stone is not rigorous enough to explode when it is out of control. There is neither self-consistent operation logic nor traceable context. How to make it? What is the deep operation principle?

In the movie, we just say "gain and loss" and just pass it by, and expand the principle of unequal exchange. Compared with the interpretation of "value" in "The Alchemist of Steel", it’s just a joke. Semi-finished products with unclear basic settings can also be used as villains, just like jokes.

For example, if two people wish to be the strongest person in the world at the same time, and both of them have come true, then there is no strongest person. Then this wish can’t be realized. Since it can’t be realized, how can we make an exchange?

The rules for the use of the wishing stone were not given at the beginning, but were revealed one by one according to the plot. For example, a wish can come true, but the wishing person will be taken away something that originally belonged to him. What is this thing? The wishing person does not know it in advance.

Using this rule, most of the plots are promoted. wonder woman’s boyfriend Steve returns, which leads to the disappearance of her strength. The origin of the leopard girl is based on this, which is very convenient and lazy.

For another example, the villain wishes on the wishing stone and becomes a wishing stone? My direct boy, this operation is also simple and rude, without any explanation, and without any bedding, a stone has become a big living person. It is also dumbfounded, and I don’t know where to spit.

Finally, the order of the whole world was messed up, the US-Soviet war started, oil tycoons killed each other, and people hated each other and started riots. With such a powerful stone, the wish can be withdrawn. Just say "I withdraw my wish", everything will be restored, the missile will disappear, the dead will be resurrected, and the wishing stone will become a living person again. Don’t come to the story of the woman with this kind of props, okay?

Let’s talk about my beloved Amazon warrior, Xia Xia, who took off the aura of God in this story and completely became a woman next door. This is nothing. Since they are all positioned as romantic films, please let her be a woman next door and enjoy love. The woman next door doesn’t need to dismantle the armored car with her bare hands, fight with a lady who is jealous of her strength, or choose between her boyfriend and world peace.

Why should the screenwriter let the heroine bear the responsibility of being a hero, but at the same time, she can’t bear the sweetness of love. If this plot is put in a domestic drama, it is equivalent to asking the emperor whether you want a country or a beauty?

The answer to this question may be everyone’s own choice, but the setting of this question itself is too vulgar. It’s 2020. Can we stop discussing the problems hundreds of years ago? Even the "female" Xia is too out of date.

The heroine in everyone’s heart is different, but at least the heroine in my heart is strong and brave. She can sacrifice herself to give up love for justice. She did this many years ago, and I believe she will do it again many years later. Even if she really encounters such a dilemma in the movie, it is just an ordinary scar in her powerful heart.

After all, it is a so-called "big woman" movie, and the villain’s image also reflects the plight of universal men. The obsession with success and money, the belief from persistence to paranoia, and the final return due to family ties make the villain’s role too thin and routine, making the role just a symbol, greatly reducing the space for the audience to feel, and there is nothing to discuss further.

On the contrary, I think the leopard girl is a bright spot in this film. At least people have a transition process. The final leopard girl form at least makes me very satisfied with comic book fans, but it is really timid. Jumping all the way to cut wires, gorgeous sparks with lightning, and finally you are afraid of electricity!

Finally, I want to talk about the theme of the film. Although neither the story nor the sense of atmosphere has held up, I still agree with the theme that the film wants to express. The concept of "recycling desire" is to hope that we all have the power of "self-denial". Instead of wishing for something that doesn’t exist, it is safer to find good qualities that we have never found before, isn’t it?

Speaking of which, I have to strongly complain about the final reconciliation of the century in the film. I don’t believe you if you say that Chen Kaige didn’t participate in the production …

To borrow the original words of Professor Fudan from today, "People with weak spirit are always in turmoil." The Amazon women warriors in my heart believe in strength and strength. They are never weak, and their hearts are always firm. Text/Gao Xiaoxi & Two Fish

Amid the uproar, the domestic auto market handed over its half-year answer sheet. According to the data released by the Federation on July 10, in the first half of this year, the retail sales of domestic passenger car market maintained a month-on-month growth for six consecutive months, and the cumulative retail sales reached 9.524 million units, up 2.7% year-on-year.

However, the gradual recovery of the auto market has not brought too much warmth to auto dealers. On June 30th, the first huge group of domestic automobile dealers was officially delisted. The sudden delisting of the former "king of 4S shops" is regarded as the epitome of the difficult situation of the current automobile dealer industry.

Facing the tide of new energy, the traditional automobile 4S shop is constantly being pushed to the corner.

Industry normal: "can’t make money"

Han Zhen, secretary general of Anhui Automobile Dealers Chamber of Commerce, bluntly said that "no money" has become the industry norm.

The hard life of domestic car dealers did not begin this year. 2018 is regarded as the turning point of the automobile distribution industry. In this year, the cumulative sales of new cars in China reached 28.0806 million, down 2.76% compared with 2017, which was the first annual decline since 1990, and it has been declining year by year since then. The era of "lying and earning" by automobile dealers is gone forever.

According to the Survey Report on the Living Conditions of National Automobile Dealers in 2022 released by china automobile dealers association in February this year, less than 20% of the dealers achieved their annual sales targets last year, less than 30% achieved profits, and 45.2% were at a loss.

The price war in the automobile market in the first half of this year, in a sense, was triggered by the dealers’ struggle for survival. Tesla’s unexpected price cut at the beginning of the year started the first shot of price reduction for new energy vehicles. Under the dual pressure of switching the national standard of fuel vehicles and declining sales, the price reduction tide quickly swept the fuel vehicle market. In March, marked by Hubei Province’s "hard-core subsidies" to Dongfeng’s brands, the price war started in an all-round way, and almost all mainstream brands were involved. The main theme of price reduction runs through the automobile market in the first half of the year.

Han Zhen told reporters that in Anhui market, for example, luxury brands led by BBA (Mercedes-Benz, BMW and Audi) generally offer more than 10% at present, and some models can reach as high as 18%. Moreover, the pressure of price reduction continues to be transmitted downward, and the original economic models with relatively small profit margins are not allowed, resulting in sluggish sales; The mid-range brands located in the "sandwich layer" are the most injured, especially some mainstream joint venture brands, and the market performance of their traditional fuel vehicles is terrible.

Dealers hope to sell more cars through price strategy to complete the sales task, and the impact of price reduction on the overall profit rate is also immediate. Han Zhen revealed that after this price war, the profit of luxury brand dealers in Anhui market lost at least 30%. In some parts of China, there is even an extreme situation in which dealers "cut meat" subsidies. In the face of sales pressure and sharply shrinking profits, the current situation of car dealers can be imagined.

On July 6th, China Automobile Industry Association organized 16 automobile manufacturers to jointly issue the Commitment Letter on Maintaining Fair Market Order in Automobile Industry, aiming at stepping on the brakes for the increasingly intensified price war. However, after the letter of commitment was issued, the first article "Do not disturb the fair competition order in the market with abnormal prices" was accused of violating the spirit of the anti-monopoly law. Since then, the China Automobile Association has issued a statement announcing the deletion of relevant clauses in the letter of commitment.

Does it mean that the price war will continue in the future after the storm of clause deletion? An automobile dealer who asked not to be named said that the industry is generally not optimistic about this. More importantly, the price war is not the main reason for the hard life of car dealers. Even if the price war turns off immediately, the industry still has greater challenges to face.

4S shop: not needed

On July 3, China’s new energy automobile industry ushered in a milestone, with the cumulative output exceeding 20 million vehicles. At the same time, the market performance of new energy vehicles has also made great strides. According to the data released by the Federation, the cumulative retail sales of new energy vehicles in the first half of this year was 3.086 million, a year-on-year increase of 37.3%. In June this year, the domestic retail penetration rate of new energy vehicles has reached 35.1%.

The hot sale of new energy vehicles has nothing to do with traditional car dealers. On the contrary, the impact of the direct sales model brought by new energy automobile manufacturers on the traditional automobile distribution model has further aggravated the "hard life" of dealers today.

"In the popular words now, the gameplay has been subverted." Han Zhen said.

In 2013, Tesla, regarded as an industry catfish, entered the China market. Its direct sales model has been followed by many new domestic brands, and has gradually become the standard in the field of new energy vehicle sales. Different from the traditional 4S shop distribution model, the new energy automobile direct stores that blossom everywhere in the city business circle are often named as image stores and experience stores, which carry more product exhibition functions, aiming at shaping brand image and enhancing brand awareness and presence. In terms of sales, consumers directly pay the manufacturers through the system platform, and the direct stores do not make profits in the sales link, but the manufacturers pay the commissions to them after the delivery is completed.

This game, in which there is no middleman to earn the difference, completely excludes automobile dealers from the sales system of new energy vehicles. For manufacturers, the direct sales model can bring them greater control over the sales side; For consumers, buying a car has also been simplified as walking into a Huawei or Apple store to buy a mobile phone.

Since Tesla landed in the domestic market, the direct mode of new energy vehicles has taken root for 10 years, and consumers’ consumption habits have been basically shaped. Direct-operated stores of new energy vehicles are gradually changing from brand standard to business standard. In a large commercial complex in Changning District, Shanghai, most of the space on the second floor of the basement was transformed into a "new energy car block" last year, and nearly 20 brands of direct stores settled in it.

Han Zhen believes that the product characteristics of new energy vehicles are highly compatible with the direct mode. For new energy vehicles, the traditional 4S shop seems to have become an unnecessary existence.

The so-called 4S means vehicle Sale, Spare part, after-sales Service and information Survey. The follow-up service of car owners after buying a car is the most important function of 4S stores besides sales, and it is also an important source of profits. However, the structure of new energy vehicles is far less complicated than that of traditional fuel vehicles, so there is little concept of "maintenance" and no extra manpower is needed for after-sales service; For the basic maintenance of car body, brands have invested in their own car body painting centers in recent years, and traditional dealers have no way to say anything. Under the tide of automobile intelligent network connection, the owner’s information feedback can be completely arranged by the car machine system.

When the car company personally leaves the sales end, the final existence value of the 4S shop will also be shattered. At present, many traditional car companies have also begun to introduce direct stores or authorized stores in their new energy product lines. Volkswagen ID, SAIC Zhiji, Dongfeng Lantu and some luxury brands of new energy vehicles have also joined the team that opened stores and set up sample cars in shopping malls.

Abandoned 4S stores have to continue to stick to the position of traditional fuel vehicles and face the bleak sales figures feebly.

"Version answer": Not necessarily reliable

The increasing market penetration rate declares that new energy vehicles are the general trend in the domestic market. How 4S stores save themselves has become a widely discussed topic in the industry. A basic consensus is that traditional car dealers must actively embrace new energy sources. In Han Zhen’s words, this is "a step that has to be taken".

The rapid development of domestic new energy automobile industry in recent years is obvious to all, and the market share of traditional fuel vehicles is being eroded. For the automobile dealer industry, it is obviously unwise to continue to tie up the exhausted fuel car when the car companies repeatedly transmit the pressure to the circulation end. It is imperative to actively seek opportunities and entry points under the new market structure.

Some people in the industry said that the direct stores widely used in new energy vehicles are certainly the current "version answer", but they may not be the final format of new energy vehicle sales. As the industry volume becomes more and more serious, it remains to be considered whether the current direct sales model can be maintained for a long time for middle and rear brands.

On the other hand, the rental cost of large business districts should not be underestimated, and after years of staking, there are few high-quality space resources left for brands. Relatively speaking, car dealers still have advantages in terms of channels and land resources. If these superior resources can be effectively docked, 4S stores and new energy vehicles are not completely incompatible.

Han Zhen also pointed out that after more than 30 years of development, the domestic automobile distribution industry has accumulated enough teams and talent reserves. For new energy automobile brands, especially start-up brands with relatively small volume, it is better to let professionals do professional things than to build their own teams to arrange sales and maintenance. At the same time, the sales volume of the traditional 4S shop model and the role of the fund reservoir can also provide a certain guarantee for the stable development of car companies.

However, it is not difficult to embrace the "one step that has to be taken" of new energy. It is a great embarrassment that dealers have to face that they used to love to answer and ignore, but now they can’t afford to climb high. Dealers can certainly show a more open attitude towards new energy vehicles, but it is not easy to convince new energy vehicle companies that have achieved success in the market to leave a piece of cake for themselves. Trying the wrong brand down will also require dealers to bear a lot of risks.

From Sai Lin and Ranger, who died early, to Weimar and Aichi, who recently fell, the "death list" of new energy car companies is also constantly lengthening under the upsurge of new energy car making. Han Zhen said that at present, there are many brands in the domestic new energy automobile industry, and it is still unknown who will win. If dealers are eager for success and blindly bet, it may be counterproductive.

Behind the 30-million-yuan split box office in half a month, tales of mystery in Yinyang Town also achieved some more amazing data, such as the novelty rate for a single platform as high as nearly 40%. However, in the view of director Zhang Tao, it is far from being complacent at present. This work, which they think is just "normal and neat", has made a breakthrough, reflecting the content gap in the industry.

Welfare! "Miracle Stupid Child" is a black-and-white entertainment "cloud package field". See the end of the article for the participation method!

Authors: Liang Xiang and Lan Er.

Editor: Prince Zhi

Layout: Wang Wei

"I don’t think it’s winter now. If it’s winter, tales of mystery in Yinyang Town can’t have such achievements."

The online movie "tales of mystery in Yinyang Town", a folk thriller, was broadcast on Tencent Video and iQiyi.In just half a month, the sub-account box office broke 30 million, and the number of effective viewers exceeded 12 million.; Among them, in the single platform of Tencent video, the sub-account will break 20 million.

The opening of "tales of mystery in Yinyang Town" has given a shot in the arm to the online movie market, which has been regarded as depressed since late last year. In particular, tales of mystery in the Town of Yin and Yang intentionally metabolized the genre theme in the original period of online movies, which made the "ancient" theme that had long been "fully rewarded" in people’s cognition proud, which may also push practitioners to re-examine our thinking on the development of genre theme.

"Any theme can have a bonus, and any theme may not have a bonus," said director Zhang Tao. Such a seemingly contradictory statement, in the final analysis, wants to point to the quality of creation and content."We have also seen the rise of too many themes. If you think that folk themes have advantages, how many years have been folded; Everyone thinks that realistic themes may have disadvantages in audience acceptance, and there have been many good works that have been a hit in the past two years. What I want to say is that since the development of online movies, everyone should look at the problem more dialectically. "

In his view, the quality of content should not be blamed by the theme. "This is a human problem, and it is people who control the project, not data or machines."

Since the launch of "tales of mystery in Yinyang Town", what it has attached is precisely the topic that the industry is very concerned about at present. Zhang Tao gave a lot of sharp answers about how to make effective innovations in genre themes, how to do a good job in online movies, what kind of energy is needed to break the cold winter of the industry, and so on.

"yesA breakthrough in the theme of industry origin can bring new inspiration."

"When a bottleneck is encountered, people will think that the bonus of this theme is gone, or that some themes have been bored by the audience. In fact, there isno. "

The word bonus sometimes means wisdom that goes with the trend, and sometimes it also contains a certain speculative flavor. It is reflected in the film and television market, which is a tendency to invest in themes, actors, etc.-"I will shoot whatever theme is red, and I will use whoever actor is hot", which is the business operation with the lowest fault tolerance rate in the traffic age. The bonus theme of online movies has gone through various stages, such as monster, thriller, love, comedy and action, and the creators have mobilized their keenest sense of smell to find new outlets.

However, the phenomenal appearance of tales of mystery in Yinyang Town has pushed people to think back. Is the word theme bonus really absolute?

"It is not unusual to make new breakthroughs in new types." In Zhang Tao’s view,Looking for new themes does not mean the decline of the old ones.On the contrary,"We return to the theme of the initial prosperity of online movies, and make breakthroughs at this origin, which can bring new confidence and inspiration to the industry.".

So how to achieve a new breakthrough on the original "old" theme?

"The first thing that needs to be reflected is that there are already successful tracks with various themes on the market. When there are already successful works there, why are there still many films that have not been successful? Is it from word of mouth or from sub-accounts? "

How does the experience fall on the standard of the subjective word "good work"? When we define a work as "good", what is our dimension? At least in Zhang Tao’s view, many undesirable phenomena in the current market are rooted in the creators and creative mentality.

A very superstitious mentality is driving many people’s creation. Superstition about data, "business elements" and "templates", but no confidence in the story and quality of the core.

Eight years after the development of online movies, Zhang Tao, as a creator who has been "underground", still meets many strange phenomena that make him laugh and cry.

"For example, many people especially like to insure themselves by adding various elements, regardless of whether it is suitable or not, and finally make a four-unlike.There is an antique theme, saying that it is necessary to make antiques+monsters. I asked what is the relationship between the two, and the other party told me that it is not enough to add commercial elements of monsters. Deviation from the beginning, the final result can only be deviation."

"Recently, I also saw a project. The producer wanted to make some different settings and different upgrades, but the manufacturer was afraid of the trouble. According to his own experience, first,’ let’s make this film without losing money’, and then’ in the existing film of this type, it will be fine if we can’t make it.’"

All kinds of seemingly safe but lazy thinking patterns lead to the high repetition of online movies and the proliferation of "parallel imports", which consumes the trust and goodwill of the audience, and then leads to the decline of explicit dividends of many types and themes.

Zhang Tao thinks that the most basic principle line of every creator should be at least that each work is better than the previous one, so that the audience and the market can see the growth of creation.

"It is difficult to grow and upgrade, especially within the same type of theme. My request to myself is that if I shoot a folk theme next time, first of all, it will be two grades higher than" tales of mystery of Yin and Yang Town ".When can I do this and when can I shoot it again? I think the audience is really kind. If you use snacks a little, he can see that it is good. "

Zhang Tao believes that the dividend has always been there, only to see if you are willing to concentrate on it. "When we go back to the original point, we will find that what we have been talking about is broken and broken, but we have never done it.We may put more of our core strength, including human and financial resources, on various elements such as marketing and actors-these are also important, but they only help.”。

In the final analysis, deepening the text and focusing on the content itself is the only magic weapon to seize the theme dividend.

“Folklore horror"and“Horrible folk custom"

Creative consciousness behind word order differences

"Yinyang Town, don’t be close to strangers, and the living can’t get out."

A few words like ballads have bred an undercurrent and treacherous atmosphere in tales of mystery of Yin and Yang. At the beginning of the film, when the background of Yinyang Town is explained, "Three shadowless people came to the coffin shop in rainy days, and the greedy boss gambled with the ghost", the combination of dictation and video, and the double laying of hearing and vision created an immersive viewing experience.

As the first-generation online student director, Zhang Tao has made genre works such as trilogy "Taoist Coming out of the Mountain" and "The Last Teacher of Mr. Yin and Yang" very early, and has rich experience in the operation of such themes. The screenwriter directed "tales of mystery in Yinyang Town", which is not only a continuous cultivation, but also a return to the original heart.

"The project is big or small, and the vulgarity is also elegant."Zhang Tao said, "As long as it goes deep into the people, as long as it is supported by the audience, it is a good content."

For this new work, he particularly emphasized that tales of mystery in Yinyang Town is a folk thriller, not a folk thriller.

"Folklore and thriller, the front and back positions of these two keywords actually determine the tone of the whole film. In other words, if I shoot a thriller folk custom, it may have 30% more horror than the current tales of mystery in Yinyang Town. However, these legendary stories that we have heard from childhood and the tonality that we call deeply rooted in the people will be weakened accordingly. I want to be a folk thriller, because from 2015 to now I haven’t seen one that truly shows the folk flavor of China. "

When defining the theme, Zhang Tao made a market survey of his works and audience. In his view, the two high-frequency factors of Western-style thriller-religious elements and bloody vision-have been relying on their old sources, while the attraction of Western-style thriller in China audience is declining, while Chinese-style thriller is still on the rise. On the one hand, there are tacit psychological forms and cultural symbols between Chinese people. On the other hand, the changes of domestic audience’s psychology in watching movies and the demand for thriller elements and rhythms can only be truly controlled by local creators. These all constitute the basis for Chinese thriller to be further explored and deeply cultivated.

Find the right direction in planning, and have to dig deep into the text to be truly "effective". "Some projects, PPT is particularly beautiful, you will see that the whole lineup is very luxurious, but as soon as you see the story outline, you will know that this project is hopeless. I call it invalid collocation. These factors, in the final analysis, are all your so-called designs and ideas on the foundation. When you go back to the story outline, you want to build a 30-story building on the foundation without digging down 1 meter. It can’t stand the market scrutiny. "

"In the limited budget and limited shooting cycle, the most important thing you should do is to let the audience recognize the story. But our circle has been putting the cart before the horse for many years, and it has not been reversed yet. "

in factIn Zhang Tao’s view, polishing the script is the most cost-effective thing."A script may cost up to 300,000 to 400,000 yuan. Doing a script well is the most economical way to maximize the limited investment."

A core of film and television texts is to "show, not tell". For example, in the tales of mystery at the beginning of tales of mystery in Yinyang Town, the blacksmith plunged into the hot metal furnace, the carpenter was stuck in the branch, the fisherman was frightened in the water, the butcher was thrown into the oven, and the teacher plunged into the ground and knelt in front of grandma’s temple, without mentioning the five elements, but it implied that Jin Mu was in hot water.

It is also based on the intention of the text that "tales of mystery in Yinyang Town" finally presents a nested narrative effect of short stories in the framework of big stories. It has a fast pace and a large and orderly amount of information, pulling the audience’s nerves at all times, not only giving a good drink to the senses, but also stopping at the right time, so as not to let the audience fall too deeply into blind horror.

Zhang Tao has been exploring the route of "thriller comedy": "With comedy in horror, people laugh, more viewers will be willing to come in, and our audience base will be increased. Thriller comedy, although these two words are slightly contrary, I think it can be successful and coexist. The market also needs this element. "

It is out of this thinking that the appearance of tales of mystery in Yinyang Town, though an "ancient theme" of online movies, will make the audience feel refreshed. The appearance of Bao Hulu and the mayor’s daughter in the film is not only the need of the plot, but also the neutralizer of the film’s tonality. Even if it is funny, it is not simple.

In the choice of actors, the main creation also aims at "fit", anti-flow bonus thinking, and does not force the luxury lineup of actors. Facts have proved that Li Liqun, Jin Qiaoqiao and other actors not only fit the characters with temperament, but also add a lot of color to the film effect with their superb acting skills. In terms of sound effects, there is a proper blank space before the climax of the film, and the horror atmosphere is rendered to the climax. "Tonamiyama is more secluded". Compared with the oppression blindly, quietness also has its own unique horror. The film’s five-month post-production, full-length live shooting, exquisite real details and special effects shots all made the audience feel the sincerity of the creative team.

Tales of mystery in the Town of Yin and Yang may not have jumped out of the original genre framework, but it was very neatly completed, and it was honestly decorated from the picture to the logic, but it became a boutique explosion. From the barrage, at the end of the 97th minute, "Looking forward to the second part" became a high-frequency barrage word, which was the most direct recognition of the audience.

"It’s a matter of course." Director Zhang Tao said frankly,"Digging any theme to the deepest place can produce explosions."

Industry cold winter?

“Sunshine is always there, and the market is always there!"

So far, tales of mystery in Yinyang Town not only has the most direct box office success, but also has many amazing data behind it-for example, it has achieved a record-breaking novelty rate of nearly 40% just as a platform for iQiyi.

It is not difficult to imagine that after "tales of mystery in Yinyang Town", folklore and thriller will usher in a wave of follow-up in the industry; And people’s forgetfulness is always the biggest, and the actions that have consumed this theme bonus may be staged again.

"Practitioners shout the film and television contempt chain every day. Is this contempt chain caused by the audience, the platform or the practitioners themselves?It is not the traditional film and television circle or the audience that can defeat us in the end, but ourselves."

In the past three years’ development, online movies have been further recognized and recognized by the audience, and people from other content fields have also begun to try online movie creation, which shows that online movies are gradually entering the mainstream vision; At the same time, the industry recognizes that online movies have their own development rules in addition to the basic laws of film and television creation. No one thinks that it is easy to "reduce the dimension" in this field, which is also a manifestation that the online movie industry is more respected and respected.

However, Zhang Tao felt that it was far from time to be "smug".

Compared with the rapid evolution of the internet environment and a change in two or three years, in his view, after eight years of development, the field of online movies still stays in the "2.0 stage" and the growth rate is not fast.

"The ecology of our industry may not even be sub-healthy."

In his view, this "sub-health" state, on the one hand, is a problem of market ecology, without examining its own problems and focusing on creation, but relying too much on platform policy, subsidy investment, audience turning around and theme tide; On the other hand, there is a problem of people’s hearts. "Everyone should build a healthy ecological circle and support each other and move forward side by side."

"I can’t remember that the industry has shouted several times in the cold winter.The so-called winter is actually created by yourself.It is said that the platform accounts are low, and the film is not good. Do you want the platform to post money? What we should worry about is the content, whether it is shooting or filming, and whether it is uncomfortable to watch it.Tales of mystery in Yinyang Town is just a normal embodiment of’ intention’, but why it is so popular, I think it may be because the supply of good content is insufficient, so this so-called achievement is really not enough for us to be complacent."

The popularity of "tales of mystery in Yinyang Town" is not only the industry enlightenment of "self-breakthrough of ancient themes", but also a straightforward praise for the content made with heart.

In Zhang Tao’s view, online movies are still developing rapidly, the theme bonus has always existed, and the cold winter of the industry has not really come. "The sun has always been there, and the market has always been there".

"Give us another year in 2022, and our online works will make the audience and the market see more obvious changes. I dare to make such a guarantee for our works."

THE 　

1905 movie network news On November 19th, the movie based on the novel of the same name released a finalized poster, announcing that it will be officially released on December 3rd and screened ahead of schedule on December 2nd. Directed by, starring,,,, etc., the film tells the story of the members of the "Treasure Squad" who make a wish, take medicine or not, smoke and smoke, pay for expensive goods, and the experts in the antique industry "enter the game" in unison, and the treasure hunt is broken all the way, and the rivers and lakes are full of fighting.

The priceless Millennium Buddha’s head turned out to be a fake.

The "Treasure Squad" assembled a treasure hunt to break the shocking scam.

The Japanese returned the jade Buddha head of Wu Zetian Mingtang in China, which involved a shocking scam in the antique industry! The Buddha’s head lost overseas is about to return to China. On the eve of the handover ceremony, the wish of wandering the streets was named to pick up the treasure. However, after "passing the hand" with the Buddha’s head, he found that the Buddha’s head was fake, and all parties in the antique industry were moved by the wind, and a puzzle of conspiracy and intrigue was quietly unfolded. How will a wish, a five-pulse genius medicine, a descendant of the Five-pulse Yellow Gate, and Fu Gui, an old friend of the Xu family who holds important clues, break the treasure hunt and find the final truth?

Antique auctions in full swing, dangerous dinners where swords meet each other, and the tense competition for treasures … … The poster, with a very tense scene, brings the audience a unique picture of all beings in the antique rivers and lakes, and also shows more hidden "treasure hunters". As the key figures in the treasure hunt, members of the "Treasure Hunt Team" such as wishing, medicine failing, yellow smoke and paying for treasure seem to be divided into different camps.

Wishing to comb a meticulous big back, holding a mobile phone, eyes calm and determined, the Buddha’s head is bound to win; Medicine, on the other hand, wears gold-rimmed glasses and carefully identifies an antique calligraphy and painting, as if trying to find clues and guidance from it; Yellow smoke looks at the distance and looks determined; Fu GUI must smile and have answers. In addition,,,,, and others are hiding around. What role do they play in this shocking scam and what kind of help or hindrance will it bring to the "Treasure Squad"? All suspense and crises need to be revealed and resolved by the team members.

Wonders and wonders in the antique world gather together.

The annual entertainment blockbuster hit hard and detonated expectations.

Where there are people, there are rivers and lakes, and the vagaries of the antique world are one of the highlights of the movie Antique close encounter of mahjong. As a descendant of the Xu family who was expelled from the Five Veins, Wishing made a living by selling small household appliances despite his unique skills, until he set foot on the road of finding the real Buddha’s head in order to wash away the family grievances. What kind of waves will he set off when he is calm and rational on the surface, ambitious in practice and shouldering the mission of reviving the status of a pharmacist? Are the two friends or enemies?

As the only woman in the "Treasure Squad", Huang Yanyan is agile and decisive. She acts alone from her father, who is the head of the Five Veins, and her purpose becomes a mystery. Fu Gui, an old friend of Xu’s family, is even more mysterious. He seems to be outside the five veins, but he seems to hold the unknown key clue … … When the Millennium Buddha’s head is alive, all forces are eyeing up, and the people in the five veins are inevitably involved. A chaotic fight is about to start, and whether the pattern of the five veins will change again, let us wait and see.

The forces of all parties in the antique Jianghu are in a fierce battle, which is inseparable from priceless antiques. In order to better show the dazzling variety of antiques, the film’s creative team reached a cooperation with Mr. Zhai Jianmin, an antique expert, and borrowed more than 30 genuine antiques as props when shooting, striving for perfection in every shot and revealing its super-high texture. You can not only see the wonders of antique rivers and lakes, but also get a glimpse of the secret history of antique giants.

　　Recently, pepper farmers in Liucun Township, Neihuang County, Henan Province are drying pepper. In 2016, the structural reform of the agricultural supply side was vigorously promoted, the supply of green and high-quality agricultural products was further increased, and the structure of agricultural elements, products, technologies, industries, regions and subjects was further optimized. Photo by Liu Xiaokun (Xinhua News Agency)

　　The structural reform of the supply side of agriculture is a profound change. We should not only move the structure but also the mechanism. We should use reform methods to stimulate vitality and increase motivation. The general direction is to play the role of the "invisible hand" of the market, and rely on market means to mobilize factors, optimize allocation and improve efficiency — —

　　The just-concluded Central Rural Work Conference and the National Agricultural Work Conference made a series of arrangements for promoting the structural reform of agricultural supply side and accelerating agricultural modernization. In the first year of the 13th Five-Year Plan, what new progress has been made in agriculture and rural economy? Where is the focus of the structural reform of the agricultural supply side in the future?

　　Minister of Agriculture Han Changfu said that this year’s agricultural and rural economy has achieved a good start and played a "ballast stone" role for the overall economic and social development. To promote the structural reform of agricultural supply side, we should aim at optimizing supply, improving quality and efficiency, and increasing farmers’ income, take green development as the guide, focus on structural adjustment, focus on cultivating new kinetic energy, creating new formats, supporting new subjects, and consolidate the good situation of developing agricultural and rural economy.

　　Agricultural economy "two stables and three advances"

　　This year, China’s agricultural and rural economy has shown a good trend of stabilizing the middle and improving the quality, and achieved "two stabilities and three advances". "Two stabilities" means stable agricultural production and stable farmers’ income. The annual grain output reached 1,232.5 billion Jin, the second highest in history, with sufficient supply of cotton, oil, sugar, meat, eggs, milk and aquatic products. Farmers’ income has grown steadily, and the growth rate is expected to continue to be higher than that of urban residents. The "three advances" are the orderly advancement of agricultural structural adjustment, the striding forward of agricultural green development, and the steady progress of rural reform.

　　When it comes to the development trend, the data is the most convincing: the grain corn has been reduced by 30 million mu, and the scale of livestock and poultry breeding has reached 56%. New industries and new formats represented by leisure agriculture and rural e-commerce have emerged; The use of pesticides continues to grow at zero, and the use of chemical fertilizers is close to zero for the first time since the reform and opening up, and some places have achieved negative growth; The method of "separation of powers" in rural land was introduced, and the land ownership registration and certification area exceeded 800 million mu, and there were more than 2.7 million new agricultural business entities, accounting for more than 30% of the moderate scale business area.

　　One of the highlights of this year’s "three rural issues" work is to focus on adjusting and optimizing the agricultural structure. Adjust the planting structure with the focus on corn, the animal husbandry structure with the focus on pigs and herbivorous animal husbandry, and the fishery structure with the focus on protecting resources and increasing income. All localities have vigorously promoted standardized production, built 800 new fruit vegetable and tea standard parks and created 6851 demonstration farms for livestock and poultry aquaculture. We will speed up the construction of the whole-process supervision and traceability system for agricultural products, and newly certify 13,000 agricultural products with "three products and one standard".

　　Exploring the effective mode of agricultural green development is another bright spot. Since the beginning of this year, China has made a tough battle to control agricultural non-point source pollution around the goal of "one control, two reductions and three basics". We will build 11 high-standard water-saving agricultural demonstration zones, 200 demonstration counties for reducing fertilizer consumption and increasing efficiency, and start a pilot project of 6.16 million mu of cultivated land rotation and fallow. Establish animal husbandry green development demonstration counties and fishery healthy breeding demonstration counties, and the proportion of aquatic healthy breeding demonstration areas will reach 51%. We will carry out pilot projects for comprehensive utilization of livestock manure and straw, and start the establishment of experimental demonstration zones for sustainable agricultural development.

　　Improve supply quality and efficiency

　　The central rural work conference regards the structural reform of agricultural supply side as an important part of the structural reform of the whole supply side. Han Changfu believes that the structural reform of agricultural supply side is not only an inevitable choice to solve the current imbalance between agricultural supply and demand structure, but also the only way to improve the comprehensive efficiency and competitiveness of agriculture.

　　On the one hand, it is urgent to promote the structural reform of agricultural supply side to solve the structural contradiction between supply and demand of agricultural products. At present, the supply of agricultural products in staple goods is large, but there are not many high-quality and brand products, which are not suitable for the rapid upgrading of residents’ consumption. However, the products produced by farmers are not sold at good prices, so it is urgent to promote the change of agricultural products supply from mainly meeting the demand of "quantity" to paying more attention to the demand of "quality".

　　On the other hand, promoting the structural reform of agricultural supply side faces many favorable conditions. With the bumper harvest of agriculture year after year, the supply of important agricultural products is abundant at present, and there is a material premise to promote reform; With the rapid upgrading of consumption, personalized and diversified consumption has increased rapidly, and the demand potential of high-quality, safe and branded agricultural products is huge, which has guiding power to promote reform; With the integration of international and domestic markets, especially the in-depth implementation of the "Belt and Road" construction, international cooperation in agriculture faces great opportunities, and there is room for development in promoting reform.

　　How to improve the quality and efficiency of agricultural supply system as a whole? This requires efforts from the production side and the supply side, giving priority to increasing the supply of green and high-quality agricultural products, adjusting and optimizing the structure of agricultural elements, products, technologies, industries, regions and subjects by means of reform and innovation, optimizing the agricultural industrial system, production system and management system, and increasing the adaptability and flexibility of the supply structure.

　　In terms of specific measures, next year, we will reduce 10 million mu of corn in non-dominant producing areas, carry out pilot projects of grain-to-feed and grain-to-bean subsidies, and expand the planting area of high-quality forage materials such as silage corn and alfalfa. It is necessary to stabilize pig production, coordinate the relationship between pollution control and pig production, optimize the regional layout of pigs in accordance with the requirements of large-scale and efficient development, and guide pig breeding to transfer to areas with large environmental capacity. It is necessary to enlarge and strengthen industries with advantages and characteristics, encourage all localities to strive for advantageous areas of characteristic agricultural products, and develop regional advantageous agricultural products. It is necessary to accelerate rural entrepreneurial innovation, develop new industries, new formats and new models, accelerate the development of modern agriculture in internet plus, and make "double innovation" a new kinetic energy for rural development.

　　The core goal is to increase farmers’ income.

　　The core goal of structural reform of agricultural supply side is to increase farmers’ income. Reform should give farmers jobs and money to earn. In the first three quarters of this year, the per capita disposable income of farmers actually increased by 6.5%. Although the growth rate is still higher than that of urban residents, it has obviously slowed down compared with previous years, the lowest in the past 13 years, and it has not exceeded the GDP growth rate for the first time since 2004. It is predicted that the prices of most agricultural products will remain low next year, making it more difficult for farmers to increase their income. It is necessary to effectively improve the comprehensive benefits of agriculture through structural reforms on the supply side of agriculture.

　　"The structural reform of the supply side of agriculture is a profound change. We can’t just move the structure and the mechanism. We must use reform methods to stimulate vitality and increase motivation." Han Changfu said that the general direction is to play the role of the "invisible hand" of the market and rely on market means to mobilize factors, optimize allocation and improve efficiency. Vigorously promote system reform and mechanism innovation, improve the price formation mechanism of agricultural products, improve the system and mechanism of rational allocation of agricultural resource elements, improve the subsidy system oriented to green ecology, and enhance the marketization and market competitiveness of agriculture.

　　Focusing on deepening rural reform, the central government has successively issued a series of important documents, taking land system reform as the main line, making long-term and strategic institutional arrangements for relevant reform matters, and approving the pilot reform of farmers’ contracted land, homestead, rural collective construction land and collective assets. The four pillars and eight pillars of rural reform have been basically established.

　　At present, the pilot of rural reform is gradually expanding. Next year’s focus will be on the reform of "separation of powers" of rural land, the reform of rural collective property rights system, the price formation mechanism of important agricultural products and the reform of purchasing and storage system. The reform of "separation of powers" should explore various forms of realization, so that farmers’ contracting rights can be stabilized, management rights can be revived, and sleeping rural land assets can be awakened. The province-wide pilot program for the registration and certification of contracted land will be expanded to 28 provinces to ensure that it will be basically completed nationwide by the end of 2018. In the reform of rural collective property rights system, it is necessary to expand the pilot reform of share rights and strive to gain experience in the confirmation of members of collective economic organizations, the quantification of shares and asset management.

1905 movie network news Recently, the film directed and specially starred in the warm realism theme was announced to be released nationwide on November 18, 2022, and the MV of the film promotion song "Beijing Beijing" was released at the same time. The movie story is inspiring and warm, and the classic songs evoke countless netizens’ current or past struggles, causing strong resonance.

The reality-themed film is fixed at 1118, and netizens discuss Wang Feng’s promotion song "Beijing Beijing" MV

In the movie "Hello, Beijing", director Cao Qianqian takes the capital Beijing as the background and tells the process of dream chasers working hard for their dreams and overcoming difficulties. Middle-aged entrepreneur Li Mingqi (played), courier brother Liu Shun (played), and Yan Nan (played by Liu Ben), who is chasing music dreams, all come to Beijing to realize their dreams and work hard all the way. When the road to pursue their dreams encounters obstacles, they stand at the crossroads of their lives, choosing between dreams and life.

"Hello Beijing" chose Wang Feng’s "Beijing Beijing" as the promotion song this time, which can be said to be the finishing touch. The film’s humanistic care for the struggle of the little people and the emotion conveyed by the song are naturally in line with each other. In addition, "Beijing Beijing" is a classic that can represent the city of Beijing, and the movie "Hello Beijing" was born in the post-epidemic era, full of the main creative team’s delicate portrayal of the city of Beijing, so when netizens see the MV, the super-high compatibility of the song and the film story fills the atmosphere, making many people can’t help but think of their days of wandering and working hard in big cities. In the MV, the film conveys not only the ups and downs and hardships in Beijing, but also joy and hope. The high-spirited spirit of the protagonists always encourages everyone to "fly against the wind, my heart is facing the sun".

Presenting the true story of Beijing’s struggles, the realist film adds new works

Cao Qianqian, director of "Hello, Beijing", said that the film "Hello, Beijing" is based on the true story of the workers in the post-epidemic era. I hope that through the continuous struggle of the protagonists in the film and the success story of chasing dreams, more people can no longer be confused at the moment and bravely pursue their dreams. At the same time, I hope that the protagonists in the film can play an inspiring role, cheer on the people who are working hard, let themselves continue to become excellent and contribute to the construction of the country and society.

An Zehao, Liu Ben, Li Feiran, Hai Yitian, Guo Jinglin, Zhang Yinglin, Wang Qianhua, Bai Yongcheng, Shen Xiaohai, Sun Xun, Fu Chengpeng, Li Shengze and Jiang Ping starred in "Hello Beijing" with an excellent creative team – especially Xu Zheng. The film was directed by Kuang Zhiliang, who was the best editor at the Academy Awards, Liao Jiawen, who was the best sound effect at the Academy Awards, and Huang Haoshen, a gold-medal colorist, who was the visual director. From the camera to the light, to the sound and the performance of the actors, the play is a reminder of the pursuit of a better life by the current Chinese young people, and shows the continuous spirit of Chinese dreamers to strive for progress.

The film "Hello, Beijing" also appeared as the opening film of the Beijing Screening Section of the 12th Beijing International Film Festival, and also won the honor of the 2022 Film Funding Excellent Domestic Film Project. It won nearly 30 domestic and foreign awards, including the 14th Chicago Independent Film Awards for Best Feature Film, the 2022 Moscow Independent Film Festival for Best Film, and the Cannes Silk Road Film Awards for Best Feature Film. It has attracted much attention and recognition both domestically and internationally.

The movie "Hello, Beijing" is directed and produced by Cao Qianqian, and it is officially announced that it will be released nationwide on November 18. The film has given realism a new way to open up, and such a sincere work is worth looking forward to!

　　　 Movie network news(Compile/Ji Zhongpeng) Takayuki Yamada’s new film (directed by Masatoshi Yamaguchi) co-starred with AKB48, a popular beautiful girl, held a limited screening meeting for senior high school students in Tokyo on August 11th. Yamada and Oshima made their debut hand in hand, which attracted high school students to scream with excitement. Oshima, who plays a girl in debt, was asked when the most embarrassing period in her life was. Oshima revealed that when she first joined AKB48, she underwent two operations on her cecum and throat in one year, which greatly reduced her performing activities. "I even feel that I can’t find my place anymore." It shows that during Oshima’s illness, he is at a loss and afraid of future development.

　　　 On the same day, nearly 100 high school students were invited to appear in student uniforms. Seeing the familiar clothing, Oshima envied: "The uniform is really nice!" Oshima said that in AKB48 days, there were not many opportunities to put on students’ uniforms, so seeing the students in uniforms would make her feel very envious. "I must advise my sisters (AKB48) to wear cute uniforms like everyone else." Oshima’s sweet smile filled with healing system drew cheers from the audience.

　　　 At the event site, Yamada and Oshima each "answered questions" for high school students. Facing the boy who wants to be the king of popularity, Yamada’s suggestion is "Before becoming the king of popularity, you must first turn yourself into a person who makes friends around you happy." When she saw a girl who was puzzled about the future, Oshima gave her advice: "Be sure to find an interesting job so that you can be happy every day." Their pertinent suggestions make the students in adolescence feel very intimate.

　　　 The film is based on the comic book of the same name released by popular cartoonist Shôhei Manabe in 2004. In October 2010, the original comic book was remake into a hit Japanese TV series. Yamada plays Ugandao (Takayuki Yamada), the president of an illegal usury company, and through his "cruel and cold-blooded" debt collection from debtors, he depicts the darkness of human nature and the true face behind the usury world. Besides Yamada and Oshima, stars such as Kento Hayashi, Hiromi Sakimoto, Hirofumi Arai and Ichihara Hayato will play important roles.

　　　 The film "Hidden Gold and Ugly Island Jun" will be released in Japan on August 25th, 2012.

　　This year’s government work report will set the increase in consumer prices at around 3% in 2024. "This expected goal is consistent with the previous two years, and it is at a moderate level, which is conducive to guiding market expectations and leaving enough room for macroeconomic policy regulation and control to effectively support economic operation in a reasonable range." Lan Fenghui, member of Chinese People’s Political Consultative Conference and president of Unitech Tax Agency Co., Ltd. said.

　　The price level is the thermometer of macro-economy, and it also affects people’s life, so it should be kept at a moderate level. In 2023, China’s CPI maintained a moderate upward trend, in sharp contrast to the major developed economies suffering from high inflation. Commissioner Lan Fenghui said that in recent years, China’s fiscal policy and monetary policy have maintained a steady and moderate tone, while the industrial chain and supply capacity are sound and the economic cycle is basically smooth, laying a solid foundation for maintaining overall price stability.

　　In recent months, the CPI has declined year-on-year. Commissioner Lan Fenghui said that China’s commodity supply is sufficient, which fully meets the needs of the broad masses of people and shows a downward trend in prices, which has depressed the CPI level to some extent; In addition, the global prices of food and energy, which were caused by unconventional factors, rose sharply before, and turned down in 2023, which also had a great impact on China’s overall CPI.

　　Commissioner Lan Fenghui suggested that the next step should be to give full play to the advantages of China’s ample monetary policy space, accurately and forcefully implement macro-control, strengthen cross-cyclical and counter-cyclical adjustment, create a good policy environment for economic growth and price stability, further boost market confidence and development expectations, and consolidate and enhance the economic recovery. I believe that with a series of steady growth measures, consumer prices are expected to stabilize and rebound. (Economic Daily reporter Yang Xiaolin)