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　　(Reporter zhangxin) On February 10th, Beijing Youth Daily reporter learned from Yuantong, Shentong, Zhongtong, Yunda, Baishi, Debon Express and other enterprises that the express service network of related enterprises gradually returned to normal from January 28th to yesterday, and effective measures were introduced to ensure epidemic prevention and production recovery. Post, SF Express, Jingdong Logistics and Suning Logistics have been operating normally during the Spring Festival.

　　The relevant person in charge of Yuantong told the reporter of Beiqing Daily that since January 28, except for the key epidemic prevention and control areas, Yuantong has fully resumed normal operation. On February 9th, Yuantong also introduced five measures, including epidemic prevention materials support, interest-free fund support, employee insurance gift, assessment method adjustment and emergency assistance management, to further reduce the operating pressure of the branch, ensure the safety of personnel and production, and ensure the quality of operation and service.

　　Shentong Express, Yunda Express, ZTO Express Express and Best Express announced that the whole network will resume operation in an all-round way from February 10th. However, due to the influence of epidemic control in various places, priority will be given to concentrating resources to ensure the delivery of medical and epidemic prevention materials, and the timeliness of some express mail may be affected.

　　Debon Express said that it gradually resumed operations on February 10, and various provincial and municipal outlets are applying for resumption of work. Combined with the requirements of epidemic prevention departments in various provinces and cities, Debon Express outlets are also preparing in an orderly manner, and will gradually resume operations through flexible gradient scheduling in the next one to two weeks.

　　The reporter of Beiqing Daily learned that for the network to resume production during the epidemic control period, each express delivery company must first ensure the safety protection of the employees returning to work, not only to ensure the protection of protective materials such as masks, disinfectant, gloves and other necessities, but also to strengthen the employees’ own protection awareness. In view of the safety protection of business outlets, it is required to strictly implement the registration system, daily newspaper system and emergency immediate reporting system.

　　Laos, known as the "roof of Indo-China Peninsula", has mountainous areas and plateaus accounting for 80% of the country’s land area, and the transportation is extremely inconvenient. It is also the only landlocked country in ASEAN countries. A few years ago, Laos only had a railway with a length of about 3.5 kilometers connecting Thailand. Traffic has become a major factor restricting Laos’ economic development.

　　2021年12月3日，一条北起中国云南昆明，南至老挝首都万象，全长1035公里的中老铁路正式开通。这是第一条采用中国标准、中老合作建设运营，并与中国铁路网直接连通的境外铁路。

　　“铁路一通，昆明到万象从此山不再高、路不再长。”最高领袖主席在通车仪式上表示，中方愿同老挝等沿线国家一道，加快打造更加紧密的“一带一路”伙伴关系，共同推动构建人类命运共同体。

　　△2021年12月3日，中共中央总书记、国家主席最高领袖在北京同老挝人民革命党中央总书记、国家主席通伦通过视频连线共同出席中老铁路通车仪式。

　　发展自身、造福世界，是中国式现代化道路的题中之义。

　　“中国人民张开双臂欢迎各国人民搭乘中国发展的‘快车’、‘便车’。”最高领袖主席多次强调，中国将以自身发展为世界创造更多机遇。

　　这基于中国人民的根本利益，也反映了各国人民的共同心声。

　　“大家看，‘红色科莫多’来了！”

　　当红色涂装列车缓缓驶出德卡鲁尔车站，印尼当地居民达丹·南达尔激动地对着手机屏幕大喊。在达丹的直播间里，粉丝们共同庆祝雅万高铁成功试运行。

　　Komodo dragon is unique to Indonesia and the largest lizard in the world. Jakarta-Bandung High-speed Railway EMU is affectionately called "Red Komodo" by netizens, with the red and silver painting of Indonesian local culture and the abstract texture pattern of Komodo Dragon.

　　As the first high-speed rail in Southeast Asia, Jakarta-Bandung High-speed Railway has aroused widespread concern among Indonesian people and become one of the hottest topics on Indonesian social media. Many netizens commented: "I am proud that Indonesia has the first column in Southeast Asia ‘ Red Komodo ’ High-speed train, it is the best! " "I can’t wait to take the high-speed train!" "May the high-speed rail bring happiness to the Indonesian people!"

　　△ On November 9, 2022, in Bandung, West Java, a high-speed train set was undergoing thermal sliding test in Jakarta-Bandung High-speed Railway test section.

　　Jakarta-Bandung High-speed Railway, with a total length of 142 kilometers and a designed top speed of 350 kilometers per hour, connects the capital Jakarta and Bandung, which is the first overseas construction project of China high-speed railway with full system, full elements and full industrial chain.

　　In July 2022, when President Supreme Leader met with President Zoco, who was visiting China, he said that the two sides should promote high-quality cooperation in building the Belt and Road, and continue to deepen and bear more fruits. "Strive to build Jakarta-Bandung High-speed Railway with high quality as scheduled".

　　△ On the evening of November 16th, 2022, local time, Chairman Supreme Leader and Indonesian President Joko watched the trial operation of Jakarta-Bandung High-speed Railway in Bali.

　　On November 16th, 2022, in Bali, Indonesia, Chairman of the Supreme Leader and President Zoco jointly issued a directive to announce the start of the Jakarta-Bandung High-speed Railway trial operation.

　　△ Workers are working at the track-laying construction site in Jakarta-Bandung High-speed Railway, Bandung (photo taken on April 20, 2022).

　　Jakarta-Bandung High-speed Railway connects Jakarta, the capital, and Bandung, the fourth largest city. In the past, people traveled between the two places mainly by train or van, which took about three hours. After the opening of Jakarta-Bandung High-speed Railway, the travel time will be shortened to 40 minutes.

　　"It is not only fast, but also environmentally friendly, because it is driven by electricity. We hope that the cooperation between the two countries will not stop here, and we hope to continue to expand to other cities so that everyone can commute faster and more efficiently. " Indonesian people are full of expectations for the opening of Jakarta-Bandung High-speed Railway.

　　More than two thousand years ago, Emperor Wu of the Han Dynasty sent Zhang Qian to the Western Regions and established a famous trade route connecting Europe and Asia — — The Silk Road has witnessed the glory of "messengers facing each other on the road, and business travel is endless".

　　In 2013, a major initiative revived the Silk Road that lasted for thousands of years — — In September and October, the Chairman of the Supreme Leader visited Kazakhstan and Indonesia, and successively proposed the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road", that is, the "Belt and Road Initiative".

　　△ On October 3, 2013, the Chairman of the Supreme Leader delivered an important speech in the Indonesian Parliament, proposing the initiative of jointly building the 21st Century Maritime Silk Road.

　　Driven by the "Belt and Road" construction, China, Chongqing, Chengdu, Xi ‘an, Zhengzhou and other cities have successively opened China-Europe trains. The China-Europe train running on the Eurasian continent, just like the camel team on the ancient Silk Road, is full of goods and criss-crossing mountains and rivers, realizing the "handshake" between China and Europe across the continent and rejuvenating the ancient trade routes.

　　△ On June 13, 2018, the first China-Europe train car import train arrived in Xi ‘an, Shaanxi.

　　Faced with the impact of the COVID-19 epidemic, China-Europe trains rose against the trend with the advantages of low cost, quick response time and large transportation volume, and continuously delivered the epidemic prevention and anti-epidemic materials and production and daily necessities that were in short supply in the international community to European countries, becoming a "stabilizer" and "accelerator" for the smooth trade between China and Europe.

　　In February 2021, in the keynote speech at the China-Central and Eastern European Countries Leaders Summit, the Chairman of the Supreme Leader pointed out that he would continue to support the development of China-Europe trains and fully tap the potential of cooperation.

　　In Duisburg, Germany, CEIBS has attracted hundreds of logistics enterprises to settle down and created more than 20,000 jobs. At Malashevich Port Station in Poland, the business volume of China-Europe trains has increased rapidly, making an important contribution to local economic growth and employment … …

　　By August, 2022, China-Europe trains had 82 running routes, reaching 200 cities in 24 European countries, and gradually "connecting points into lines" and "weaving lines into networks". The transportation service network covered the whole of Europe, and the categories of goods transported involved 53 categories, including clothes, shoes and hats, automobiles and accessories, grain, wood and more than 50,000 categories.

　　△ In 2022, there were 5,063 Central European (Asian) trains in the Yangtze River Delta region, up 15.2% year-on-year, and the total number of trains reached a record high.

　　This year, with the optimization and adjustment of epidemic prevention and control policies, China’s foreign trade industry has accelerated its recovery, and China-Europe trains have run a new "acceleration".

　　During the period of FIFA World Cup Qatar 2022 in 2022, colorful buses filled with fans shuttled through the streets of the capital Doha. A large part of these buses come from China. This new energy "green motorcade" in China has become the main force to ensure the transportation service of the World Cup.

　　△ Doha, Qatar, new energy buses serving the World Cup are ready to go, among which Yutong New Energy Bus from China has become the main force.

　　On July 2, 2019, the Chairman of the Supreme Leader sent a congratulatory letter to the 2019 World New Energy Vehicle Congress, pointing out that China adheres to the road of green, low-carbon and sustainable development, and is willing to work with the international community to accelerate the scientific and technological innovation of new energy vehicles and the development of related industries, and make greater contributions to building a clean and beautiful world and promoting the building of a community of human destiny.

　　China’s leading technology in the field of new energy is benefiting more developing countries through the "Belt and Road" construction.

　　According to the report issued by the Pakistan Institute of Sustainable Development Policy, the development of new energy transportation will contribute to the green and low-carbon transformation. Naivi Arsad, a professor at Lahore University of Management Sciences in Pakistan, said that China enterprises have advanced technology, rich experience and high cost-effective solutions, which have become the backbone of Pakistan’s new energy transportation development.

　　According to the data of Thailand Automobile Association, China brand accounts for more than 90% of the total sales of pure new energy vehicles in Thailand. China’s new energy automobile enterprises build factories and develop local production lines to promote the green and low-carbon transformation and upgrading of Thailand’s automobile industry.

　　△ China new energy vehicles on the streets of Thailand

　　Today’s China is a China closely connected with the world.

　　With the solid progress of Chinese modernization, China will join hands with other countries to create a better future.

Author | Qi Minqian

Edit | Miao Zhengqing

After more than three months’ repeated consideration, we established a 17-year-old good shop for leisure and snack enterprises and made the biggest personnel and business strategy adjustment since we started our business.

On November 27th, in Liangpin Building in Dongxihu District, Wuhan, Yang Yinfen was elected as the chairman and general manager of Liangpin Store, responsible for daily business affairs. Before this new job, Yang Yinfen served as the vice chairman of the company. With the change of the helm, Yang Hongchun, the former chairman and general manager, stepped down and retained the positions of director and member of the strategy committee.

Yang Yinfen and Yang Hongchun used to be old colleagues who worked together in Kelon Electric Appliances and entrepreneurial partners of Liangpin Store, and both of them were actual controllers of Liangpin Store.

After Yang Yinfen took office as CEO, the first knife was cut to the price. On November 27th, Liangpin Store announced the largest price reduction for the first time in 17 years. The average price reduction of 300 products was 22%, with the highest drop of 45%. Tiger sniff learned that in the core team of good shops, Yang Yinfen always tends to adjust his business according to the needs of consumers. After becoming the helm of a good shop, his first move coincides with this style: first, to meet the needs of consumers and reduce prices on the basis of ensuring quality; After that, focus the main line of reform on innovation and improving internal efficiency.

Inside the boutique, Yang Hongchun is called "Yang Zong" and Yang Yinfen is called "Manager Fen". Among them, Yang Yinfen got a nickname of "Yang Yidao" because of his decisive work. In the eyes of people who are familiar with Yang Yinfen, he prefers to study new technologies and trends, which played an important role in the transformation of quality shops to online channels more than ten years ago.

This coaching change and price reduction of the good shop is also interpreted as an important step taken by the good shop at a critical moment.

At present, this snack company is facing the most difficult moment since its establishment: online sales are sluggish, and offline channels are being chased by peers. In the first three quarters of this year, the company’s revenue and net profit both fell by double digits. As Yang Yinfen said in an open letter after taking office: "It is not only a question of living hard, but a question of living or not."

On the surface, the business difficulties encountered by good shops are related to the consumption environment and the fierce turmoil in the snack industry in the past two years. Consumers pay more and more attention to cost performance, and discount snack shops that focus on the concept of cost performance are attacking the city through offline channels. However, apart from the external factors such as competition and price war, from the point of view of the good shop itself, many large enterprise diseases have also bred in the company. When the external environment changes suddenly, the problem of "elephants are difficult to turn around" has appeared.

In fact, as early as August this year, Yang Yinfen, then vice chairman, said for the first time in front of all employees that "the company is facing a life-and-death test and needs all employees to change." He told Tiger Sniff that before that public speech, he spent two weeks taking the detours taken by the market and resumption companies in recent years and thinking about what to do next.

"Expensive, become out of date"

In the communication with Tiger Sniff at the beginning of November, Yang Yinfen attributed the "difficulty" of good shops to "the superposition of three waves": First, the changes in the consumption environment; Second, the discount snack shops in the industry are "besieging" offline. Third, there are some big enterprise diseases inside, which are too slow to respond to changes in consumer demand.

The reason why Yang Yinfen emphasized the "superposition of three waves" is because if these three waves hit alone, it may be just a "skin injury" for a good shop. But now, the three waves are superimposed together, which makes the good shop somewhat unprepared.

Among these three waves, the most menacing one is the discount snack shop that the whole consumer industry is very concerned about this year. According to the statistics of third-party organizations, the size of the whole discount snack shop has exceeded 10,000 stores. These discount snack shops focus on "low-priced mind". With the blessing of capital, they not only opened stores quickly, but also set off a price war in the industry. In mid-November, Zhao Yiming snacks and snacks were busy merging, which was regarded by the industry as a signal for the further scale of discount snack shops.

Discount snack shops have a direct impact on good shops. "Some stores are opened with good shops, which not only saves time for site selection, but also can use good shops as price anchors." A senior practitioner in the snack industry commented.

Pictured: discount snack shop

It is worth noting that this "surprise attack" from discount snack shops is not "unexpected" for good shops, but before, snack big brother did not make timely changes in the face of "trouble".

Yang Yinfen told Tiger Sniff that in fact, as early as 2019, they paid attention to the format of discount snack shops, but at that time, they did not expect that this format could open the offline channels of the sinking market.

Even in this year, the good shop resolutely embarked on a different road from the discount snack shop: to develop high-quality snacks. Yang Yinfen said that their judgment at that time was: "I believe everyone wants to eat something good if they eat it directly."

Today, Yang Yinfen also firmly believes in such a strategy. They prefer to describe the past as "the strategy is correct, but the specific tactics are worth repeating."

Yang Yinfen told Hu Wei that in the past, in the pursuit of quality, good shops may have done some innovations and quality control that consumers don’t care about. He gave an example: according to the product requirements of good shops, the walnut kernel in nuts must be half intact every day, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops require suppliers to purchase raw materials with specified specifications. The direct result of these "requirements" is that the grade of raw materials is high and the procurement cost remains high.

However, the increase of some production costs has not directly made consumers feel the sense of value.

Over time, more such products have become a "trap": on the one hand, the company has the genes to pursue quality; On the other hand, this pursuit has not been faithfully conveyed to consumers. "As mentioned in the book" Innovator’s Dilemma ",the performance of leading brands is getting higher and higher, and the price is getting higher and higher, and it is gradually deviating from consumer demand." Yang Yinfen concluded.

Even, in Yang Yinfen’s view, before, good shops didn’t convey the "high quality" of good products to consumers at the communication end, which led consumers to have insufficient mental knowledge of the product quality of good shops and only felt expensive.

Under such circumstances, with the more obvious consumption stratification in the post-epidemic era, some consumers began to be more sensitive to prices, and the situation in front of good shops became complicated. An industry insider said: "Expensive, in this era, especially against the backdrop of discount snack shops, is very out of date."

In the face of market changes, according to insiders, there has been discussion and struggle for some time about whether to reduce prices and change business strategies in good shops. But a subtle thing happened in this process, which may have accelerated the decision-making process within the good shop.

In mid-2023, a discount snack shop opened in Wuhan, the base camp of Liangpin Store. In the eyes of an insider, this incident has a great impact on good shops.

"Yang Yidao" cut two knives.

Shortly after the "competitor opened the store to the door" incident, the top management began to carefully review the company’s past products and channel strategies and try to adapt to market changes.

Since August, Yang Yinfen has intensively visited stores and reorganized internal and external relations to prepare for price reduction and business adjustment. But for a company with a history of 17 years, it is obvious that such a key decision as price reduction cannot be hastily customized. In order to give a reasonable plan, after more than three months’ research, the executives of the good shop decided on the final plan at the end of November: the explosion with high repurchase rate is the main force of the price reduction of the good shop this round.

Yang Yinfen confessed to Tiger Sniff that a key problem he thought was how to find a balance between profit and price.

Although both good shops and discount snack shops belong to channel brands and do not directly undertake production links, there are obvious differences between them from the business model: discount snack shops are pure channel models, as long as they do the work of selecting goods; However, good shops are the logic of channel plus products, and will participate in product research and development and production in the upstream supply chain. The cooperation mode between good shops and suppliers determines that the company can’t keep down the price of suppliers, let alone change suppliers at will. In short, in the matter of price reduction, the interest relationship that good shops have to straighten out is more complicated.

Yang Yinfen also gradually realized his own changes. He thought that he was a big spender in business. Before doing business with suppliers, his idea was: "You make the products according to what I want first, and the price is easy to talk about." Now, although Yang Yinfen still meets with suppliers from time to time, she often gives psychological massage to suppliers to make them adapt to market changes and realize the necessity of price reduction.

Communication alone is not enough. Good shops focus on the supply chain. In order to strive for space for product price reduction, good shops began to do "squeezing water" at the supply chain end. Externally, Yang Yinfen strives to make suppliers regular and market-oriented. "For example, pistachios, as long as they are new products in the United States that year, have little difference in taste, I will go to the market to compare prices and then squeeze out the water in the supply chain."

In view of some explosive products, good shops began to adopt the practice of "considering the scale first, then managing the profit". Purple cashew nuts are a new explosion of good shops this year. This raw material product can greatly reduce the raw material cost through direct mining of bulk raw materials. Good shops directly provide funds for suppliers to purchase raw materials, and suppliers only earn processing fees, so there is more room for price reduction. Tiger sniff learned that the current price of this product has been lower than most brands on the market.

The second knife of "Yang Yidao" was cut at the product cost that consumers could not perceive. A related person told Tiger Sniff: "In the past, consumers didn’t pay so much attention to cost performance as in the past two years, and the life of good shops was better, so many similar costs with no practical value were ignored."

This year, Yang Yinfen put all the people inside on the standpoint of consumers and re-understood the matter of "quality". "Every penny the company spends on quality must be perceived and recognized by consumers." In the past few months, people with various backgrounds have often been invited to Yang Yinfen’s office on the third floor of Liangpin Building to discuss what consumers are like, what products and brand expressions they like.

At the executive level, in order to ensure the implementation of the price strategy, Yang Yinfen drew a "gross profit red line" for the team. As long as the gross profit of the product exceeds this red line, he must be asked to personally approve it. In addition, he is still asking the technical department to develop a system for terminal sales. Regardless of online channels or offline stores, as long as a product is sold too expensive, the system will prevent order payment.

We should "cut down" the organization

Although the price reduction is the most important work of a good shop at the present stage, in Yang Yinfen’s view, price alone cannot solve the real problem of a good shop.

"The industry will go through a price war from immaturity to maturity," said Yang Yinfen. Under the appearance of price war, the deeper reason is the overcapacity in the upstream of the industrial chain. In the short term, this is also the dividend of discount snack shops.

A senior practitioner in the snack industry said that there are a large number of small factories in the upstream of the snack industry. Because of the low threshold, after one person did it, relatives and friends around him followed suit. "If the demand goes down, the upstream will be paralyzed directly. We have encountered factories whose orders have been withdrawn and whose production capacity is idle, and they have to lose money to supply us."

The environment in front of good shops is becoming more complicated: upstream, overcapacity; Downstream, consumers began to be more sensitive to prices; In the competitive landscape, old and new rivals are making the competition more intense. This means that good shops need to adapt to this more complicated environment through an evolution.

Some analysts in the snack field believe that price reduction is actually a short-term powerful medicine for good shops. In the long run, good shops need to adjust from the company’s own products, channels and organization and management. "It needs to become more flexible and be able to respond more quickly, flexibly and sensitively to different consumers." This person believes that many big brands are actively cutting the product matrix and organizational structure "small" in order to adapt to different needs more flexibly.

Yang Yinfen also agrees with this approach. After the price war, organizational upgrading will be one of his adjustment directions.

At this stage, Yang Yinfen focuses on products and stores. He hopes that good shops can innovate in these two aspects and become more and more "fine".

Taking products as an example, in Yang Yinfen’s planning, good shops will learn from other brands in the future, and the product positioning and price range will be separated, and there will be products at the pyramid end. At the same time, on the basis of ensuring quality, there will be more affordable products to attract young people.

On the offline channel side, in recent months, Yang Yinfen spent a lot of time actually looking at the stores, looking at the stores of his own brand, and also looking at the stores of competitors. Yang Yinfen hopes to make differentiation in the store after the good shop.

Take Hubei market as an example. There are many kinds of shops in good shops, including community shops, shopping malls and transportation hubs. In the past, these shops all used a set of standards. "Decoration, display and product mix are similar," said Yang Yinfen. Next, he will focus on shop differentiation. Different stores have different products, decoration and sizes.

The picture shows Liangpin Puzi store.

Compared with the innovation of products and stores, Yang Yinfen regards improving organizational efficiency and countering the inertia of internal operation as another key test.

In the letter to all employees after taking office, Yang Yinfen spoke bluntly about the problems of internal large enterprises: bloated organization, pursuit of standardization and rigor of process details and loss of organizational vitality …

In the past, when doing management, Yang Yinfen liked to solve problems through "substitution", but now he feels that the enterprise is a system, and substitution cannot solve long-term problems, so it is necessary to change the elements, processes and cultural atmosphere of system operation.

In terms of internal management, Yang Yinfen’s current strategy is to unify his thinking first, and let the company unify its thinking through repeated preaching; Then set goals, speak with facts, and be result-oriented. "There is no particularly good way, because it is very difficult to change people. Adults will only take the initiative to change if they are in pain."

At present, the assessment mechanism of "KPI" plus work tasks is adopted in the good shop. Yang Yinfen told Hu Wei that next year, the performance of the business entity will be more emphasized in the internal assessment, and the intensity of the last elimination will be strengthened. In terms of organizational structure, he is not prepared to make great changes, but he will try to make the organization smaller. For example, the product department may separate out the categories that have opportunities according to categories, forming a small product department, and people in this department can directly connect with departments such as channels and be responsible for their product sales.

Yang Yinfen set herself a goal of "two and a half years": in the second half of this year, the goal is to stabilize the company from the continuous decline; In the first half of next year, a series of adjustments should see results in business performance.

"Now the competition is so fierce, we must first know the direction we are going, and then we must adapt to external changes and live to go there." Yang Yinfen told Tiger Sniff that he thought "changing his own life" was the most painful, but only in this way could he survive. "If you don’t take this road, you will die," Yang Yinfen said meaningfully.

Tonight, Musk has become the focus of global attention.

At around 21: 25 on March 14th, Beijing time, Musk’s SpaceX heavy-duty launch vehicle was ignited and launched. At present, the results of the third test flight have far exceeded the previous two.

SpaceX announced that the propellant transfer demonstration (T+24 minutes) and the payload door closing process (T+28 minutes) of the starship spacecraft were successfully completed. Musk, the founder of SpaceX, announced on the social platform that the "Starship" has reached the surrounding speed! Congratulations to the SpaceX team! !

This is the third test flight of Starship, and the first two tests exploded. On the first test flight last April, the rocket exploded a few minutes after liftoff; On the second test flight in November, Starship separated the first booster from the upper spacecraft. In Musk’s vision, the "starship" is a vehicle to send humans to Mars, which is also the core goal of his creation of SpaceX.

Thanks to the rapid development momentum, SpaceX’s valuation is rising wildly. According to a report by Bloomberg in December last year, SpaceX’s latest valuation reached US$ 180 billion (about RMB 1,294 billion), second only to ByteDance among unicorn enterprises in the world.

Starship launched into space.

On the evening of March 14th, Beijing time, SpaceX, founded by Musk, launched the third test flight of the Starship heavy launch vehicle.

According to the latest news, the rocket with the largest volume and the strongest thrust in the history of the earth, with the vision of establishing a permanent base on the moon and landing on Mars, has been ignited and launched at around 21: 25 Beijing time.

After launching T+3 minutes, the first and second stages of the Starship heavy launch vehicle were successfully separated.

Eight minutes after the launch of T+,the six raptor engines of Starship successfully turned off, and the spacecraft entered the taxiing phase. It is expected that the engines will be restarted at T+40 minutes. At present, the results of the third test flight have far exceeded the previous two.

SpaceX announced that the propellant transfer demonstration (T+24 minutes) and the payload door closing process (T+28 minutes) of Starship spacecraft were successfully completed. According to the process, the next step is to restart the engine (T+40 minutes) and re-enter the atmosphere (T+49 minutes).

SpaceX said that the T+40-minute engine re-ignition process may have been skipped. In any case, the starship will now embark on the road to the Indian Ocean.

T+1 hour and 3 minutes later, SpaceX said that it has lost the signal with the starship spacecraft and confirmed that it has lost contact with the spacecraft. Today’s test flight can no longer carry out the last step of landing in the Indian Ocean.

After the rocket was launched, later on the 14th, SpaceX founder Musk announced on the social platform that the "Starship" had reached the circling speed! Congratulations to the SpaceX team! !

According to SpaceX official website, on the basis of the second test flight, the third test flight will try more targets, including opening/closing the payload door of the starship aircraft and re-igniting the Raptor engine in space for the first time.

According to the overall process, after taking off, the starship assembly needs to separate the "overweight" propeller from the starship spacecraft, and then the propeller will try to land (on the water), and the spacecraft will continue to carry out a series of tests, and finally fall into the Indian Ocean under controlled conditions.

According to the official timetable, assuming all goes well, the whole process will take about 64 minutes.

On the afternoon of March 13th, local time, the Federal Aviation Administration (FAA) gave the final "green light" for the test flight. The agency said in a statement that it has confirmed that the mission meets all safety, environmental and policy requirements.

In the live online audio broadcast at the end of February this year, elon musk, the founder of SpaceX, once said that the third test flight of Starship can reach the Earth orbit with a probability of 70%-80%. Today’s rockets are much better than during the first and second test flights.

Musk’s "ambition"

This is the third test flight of Starship, and the first two tests exploded.

On April 20th, 2023, the integrated system of the "Starship" rocket and spacecraft made its first test flight. Some of the 33 main engines of the "overweight" booster failed to turn off, which caused the "Starship" to roll in the air only three minutes after launch and triggered the self-destruction program. In addition, the rocket’s super thrust also caused heavy damage to the launch site.

On November 18th of the same year, SpaceX launched the Starship rocket for the second time. After the rocket was launched for less than 3 minutes, the first and second stages were successfully separated. However, the mission control center lost contact with the Starship spacecraft and was forced to start the self-destruction system. CNN reported that the second test flight of Starship went further than when it was tried in April 2023.

According to SpaceX’s explanation, every step of these launches is to achieve future moon landing and longer-term goals.

According to official website of SpaceX, the new generation of heavy-duty launch vehicle "Starship" is by far the largest and most powerful launch vehicle in the world, with a total height of about 120m and a diameter of about 9m. The rocket consists of two parts, the bottom is a "super heavy" booster, about 69 meters high, equipped with multiple "Raptor" engines; At the top is a spaceship, which is about 50 meters high and can be reused.

In Musk’s vision, the "starship" is a vehicle to send humans to Mars, which is also the core goal of his creation of SpaceX.

Up to now, NASA has invested nearly $4 billion in this project. NASA chose "Starship" to carry out the Artemis project in the future and carry astronauts to the moon. According to the current arrangement, Artemis’ manned moon landing plan may be implemented in September 2026.

1.3 trillion super unicorn

In recent years, outside the earth’s atmosphere, Musk’s SpaceX company has developed very rapidly.

According to statistics, in 2023, the world launched a total of 223 launch vehicles and 98 SpaceX launches, accounting for 45% of the global total, slightly less than the sum of other countries; A total of 2,945 satellites were launched in the world, and 2,514 satellites were launched by SpaceX, accounting for 87% of the global total and 6.7 times that of other countries.

In 2023, the United States launched 116 rockets, of which SpaceX accounted for 98 times. The former quasi-national team-ULA (United Launch Alliance, founded by Boeing and Lockheed Martin) only launched three times.

According to Musk’s plan, in 2024, when only falcons (including heavy falcons) are available, SpaceX will launch 144 times, accounting for 90% of the global total, 10 times that of other countries.

Once the starship matures, SpaceX’s orbital quality will account for 99% of the world’s total, which is 100 times that of other countries.

In terms of revenue, estimates show that SpaceX’s revenue has doubled continuously in the past three years, from $2.3 billion in 2021 to $8.7 billion. In 2023, it even achieved quarterly profit for the first time, which became an important milestone of this business model.

Source: payloadspace

According to the forecast, in 2024, SpaceX’s annual revenue will reach about 13.3 billion US dollars (about 95.6 billion yuan). Among them, the rocket launch revenue will increase by more than 55% year-on-year, and the revenue will reach 5.47 billion US dollars, while the growth rate of the star chain will exceed 63%, and the revenue is expected to exceed 6.9 billion US dollars.

Thanks to the rapid development momentum, SpaceX’s valuation has climbed again in the cold winter of technology. According to a report by Bloomberg last December, SpaceX’s latest valuation reached US$ 180 billion (about RMB 1,294 billion), second only to ByteDance among unicorns in the world.

At present, SpaceX is building a closed-loop ecology composed of new space scenes such as rocket manufacturing and launch, satellite Internet, space travel and deep space exploration.

Faced with this huge commercial blue ocean, institutions such as Blue Origin founded by Amazon founder Jeff Bezos, ULA jointly supported by Boeing and Lockheed Martin, Arianespace, a joint venture of the European Space Agency, and the Russian Space Agency are all competing with SpaceX.

Original title: "Late at night! Musk, big announcement! 》

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On February 1st, KIA EV5 pure electric SUV was listed in China last year, and a variety of 530-kilometer endurance versions were launched, starting at 149,800 yuan.

Today, the KIA EV5 720 long-life model is on the market, and the specific pricing of IT House is as follows:

Compared with the standard version, the EV5 long battery life version not only has a long battery life of 720km, but also adds a zero-gravity pressure relief seat in the driver’s seat, a central drawer-type heating and cooling incubator, a UWB digital key, and a folding table on the right side of the rear row.

In addition, more advanced intelligent driving assistance functions such as front collision prevention assistance II(FCA2), second-generation highway driving assistance (HDA2), blind area collision prevention assistance (BCA), rear cross collision prevention assistance (RCCA), and safety exit assistance (SEA) are provided, and four-wheel drive models can be selected.

The KIA EV5 720 long battery life version is developed based on the E-GMP platform. It is equipped with a front motor with a maximum power of 160kW and a peak torque of 310N?m. The cruising range of CLTC is as high as 720 kilometers, which means that it takes only 27 minutes to recharge the battery from 30% to 80%.

The EV5 720 long battery life version is also available. The four-wheel drive version has a maximum power of 233kW, a peak torque of 480N?m, and a CLTC cruising range of 630km.

In addition, the new car is equipped with a 5-level adjustable intelligent kinetic energy recovery system, which can accelerate and decelerate with a single pedal in i-Pedal mode, and with an efficient heat pump system and a second-generation battery intelligent temperature control management system, it can reduce power consumption and achieve longer battery life under the same battery capacity conversion conditions.

With the launch of the EV5 720 long-life model, Kia also announced that.

[car home Tongren Preferential Promotion Channel] is now conducting preferential promotion activities in Tongren area, with the maximum preferential amount of RMB 5,000. At present, the minimum starting price of this model is 170,800 yuan. Interested consumers may wish to seize the opportunity and click "Check the car price" in the quotation form to strive for higher discounts.

The front face design of Jetway X95 is very atmospheric, with large air intake grille and streamlined design elements, creating a strong visual impact. The overall style is tough and exquisite, the body lines are smooth, and the rear design is simple and powerful, showing a unique aesthetic feeling.

Jietu X95 has a body size of 4858*1925*1780mm and a wheelbase of 2850mm. The body lines are smooth and full of strength, and the front and rear wheel tracks are 1610mm and 1615mm respectively. With 235/55 R19 tyre size and fashionable 19-inch rims, the overall shape is dynamic and steady.

The interior design of Jietu X95 is simple without losing the atmosphere, and the overall layout style is fashionable. The center console is equipped with a 12.3-inch touch screen, which is convenient for users to operate multimedia systems, navigation, telephone and air conditioning, and supports voice recognition control, which improves the driving experience. The steering wheel is wrapped in leather material, which feels comfortable and supports manual adjustment up and down and back and forth to meet the individual needs of different drivers. The front row is equipped with wireless charging function, which is convenient for users to charge their mobile phones. In terms of seats, the Jetway X95 is made of imitation leather, and the main and auxiliary seats have the functions of front and rear adjustment and backrest adjustment, among which the main seat also provides additional height adjustment (2-way). The second row of seats also supports front and rear and backrest adjustment, and the rear seats have proportional reclining function, which brings more comfort and convenience to passengers.

Jetway X95 is equipped with a 1.6T 197 horsepower L4 engine with a maximum power of 145kW and a maximum torque of 290N·m, which is matched with a 7-speed wet dual-clutch gearbox.

In this promotion, the preferential strength of Jetway X95 is unprecedented, providing consumers with excellent opportunities to buy cars. As an SUV with stylish appearance, spacious space and excellent performance, Jetway X95 not only meets the dual needs of consumers for quality and practicality, but also wins wide acclaim for its close price and considerate service. Now is the best time to start the Jetway X95. We sincerely invite consumers to experience the test drive and enjoy more surprises and discounts.

Jet Li is on the hot search again.

One is because of the state.

Not long ago, he just celebrated his 60th birthday. His figure is thin and his skin is flabby. Compared with artists of the same age such as Andy Lau and Tony Leung Chiu Wai, his facial aging marks are much heavier. Some netizens complained that he "looks like an 80-year-old grandfather".

At the same time, many people said that even the face of Jet Li today is different from before.

The second is because it endorsed a mobile game.

In the official promo, Jet Li appeared in white. Although the momentum is still there and the movements are very clean and neat, it still makes people feel very disobedient. Some people think that he doesn’t match the character setting, and he is so fat that he can’t recognize it at all; Some people also ridiculed him for self-destruction for money and began to shoot "the cover of online games."

Kung fu superstars who were once red and purple have also become a member of the queue of "late festivals are not guaranteed".

However, the controversy over Jet Li did not appear in recent years. Looking back, time may go back more than 30 years.

Leaving his wife for true love, "love rat" has been cursed for decades.

Jet Li’s original wife was his classmate, Huang Qiuyan.

In others’ eyes, they were childhood friends, and Huang Qiuyan, who is two years older than Jet Li, took good care of him. The screen cooperation is also very tacit, and it is really a very suitable couple.

But it was only about four years before and after their marriage and separation.

When filming dragon fight, Jet Li fell in love with Nina Li Chi, who played A Ling in the film. Known as a "beauty", she looks enchanting and glamorous, and her figure is exquisite and proud, which is completely different from Huang Qiuyan, who has a simple atmosphere in her eyebrows and eyes.

Jet Li, who fell in love, loved it so much that she was willing to "give everything, even her life".

At that time, Huang Qiuyan had not only given birth to a daughter for him, but also was about to give birth. In the third year of the second daughter’s birth, their marriage ended.

According to media reports, Jet Li, who felt guilty about his ex-wife, left most of his fortune to the other party. But even so, he was accused of "abandoning his wife and daughter", and he still became the "love rat" referred to by many people.

In Huang Qiuyan and Nina Li Chi, Jet Li showed his love and dislike to the fullest. For that relationship with Huang Qiuyan, he defined it by his ignorance of love at that time.

But for Nina Li Chi, it can be said that it has everything.

Nina Li Chi’s investment failed and she owed tens of millions of dollars, so Jet Li signed a contract with the film company for six films in two years to help her tide over the difficulties. After getting married, I handed over the economic power in my family. In the usual interviews, whenever he mentioned his wife, Jet Li praised her and confessed to Nina Li Chi again and again in front of the camera.

Their love for more than 30 years has changed many people’s views. Jet Li, once dismissed as "love rat", has become a lover in the eyes of many people.

Changing nationality twice, throwing 200 million yuan to build a luxury house and causing controversy.

After Shaolin Temple became famous overnight, Jet Li appeared in several works with similar themes, such as Shaolin Kid and North and South Shaolin.

Later "Huang Feihong Series" and "Fang Shiyu Series" helped him become the "Kung Fu Emperor" in the Chinese film industry.

But crowding out still exists.

Later, in an interview, Jet Li talked about the past, saying that "I was in great pain" at that time, and euphemistically mentioned the accidental death of my friend Cai Ziming. The experience of the latter is also the main reason for his final decision to go to the United States for development.

At that time, because of the influence of Huang Feihong, Fang Shiyu and other roles, Jet Li was already quite famous in Europe and America. Even so, his development after going abroad is still not very smooth. In this case, Jet Li chose to join the United States, and subsequently appeared in many films such as Kiss of the Dragon and Fatal Romeo.

In 2009, some media reported that Jet Li became a Singaporean citizen and spent nearly 100 million yuan to buy a mansion for his daughter. Soon after, it was revealed that his Shanghai mansion had been completed, with a total area of 5,369.87 square meters and a cost of 200 million.

Jet Li’s public image was further damaged by "showing off his wealth" and changing his nationality. Even if it was later reported that he joined Singapore citizenship in order to set up the One Foundation, he also said in the interview that he had "never done anything wrong to the Chinese nation", but it didn’t seem to have much effect on image recovery.

Due to Jet Li’s "Indonesian Tsunami" experience, the One Foundation, which was launched in 2007, was once faced with a crisis of interruption in the second year of his Singapore citizenship.

He starred in "Danny the Wolfhound" for zero pay and was scolded for his role image setting.

In the film starring Jet Li, he collaborated with Luc Besson, and in 2005, Danny the Wolfhound was controversial. In the poster, Jet Li, wearing a collar, is put under one foot, punching to make a gesture of resistance and counterattack.

For Jet Li, this film is very special. It is not only a theme he has never touched on, but also conveys the theme that "violence is not the solution to the problem". He didn’t even receive a penny for this story from being instructed by an animal or a machine to becoming a man.

Unfortunately, after the film was released, the response was not good.

In addition to being accused of too many commercial gimmicks, the plot is pale and weak, and even the "China Kung Fu" as a selling point has not reached expectations, the role of Danny has even made Jet Li fall into a sneer.

Many people think that this character is too insulting.

In the face of accusations, Jet Li suggested that opponents "reflect". When this statement comes out, the dissatisfied are even more numerous.

Besides affection, nationality and role image, Jet Li’s contact with a master and his position related to his faith have made his public impression decline continuously.

All kinds of rumors are also accompanied.

In 2010, when Jet Li appeared in public, she was found haggard and her eyes were protruding, and the word "cancer" spread like wildfire. Since then, it has been disabled and died in countless rumors.

In an interview, he once laughed and said "every year".

After the fire broke out in Notre Dame in 2019, it was reported that Jet Li donated 10 billion yuan, which provoked Xiang Taitai Chen Lan to defend him on his personal social platform and denounced the boring "breaking news media".

With all these superpositions, Jet Li, once a Shaolin boy and a Kung Fu emperor, who were popular all over the country, said that being a man should not be inflated, and that he should "guard against arrogance and rashness, with his tail between his legs", has long been completely different in people’s minds. He is no longer a hero of justice who is similar to the screen image, but has become a person who only has interests in his eyes.

The existing impression, coupled with the mobile game he endorsed this time, has a lot of controversy in the user experience, and it is natural to be accused of "fishing for gold" in China.

Therefore, even a superstar, if he doesn’t know how to cherish feathers, the audience who started with his works may stop at his character.

Editor in charge:

　　[Official Map of car home New Car] Following the exposure of the declaration map, Lantu officially released the official map of a brand-new medium and large car (|), showing more angles and details. The car has a body length of more than 5 meters and is expected to compete with Weilai ET7 in the future. At the same time, the new car is expected to debut in November.

　　In addition to the standard angle of 45 degrees, the official official map also contains complete side, rim details and rear details. Speaking from the front, it adopts the style from the iLand concept car, and the front is a penetrating shape, but the specific internal details need further research. The front enclosure incorporates a C-shaped design, which is more chic.

　　In terms of body size, the length, width and height of this car are 5088/1970/1505mm and the wheelbase is 3000mm, so the whole car is slender. The slip-back roof line makes it look very dynamic, and the large-scale chrome decoration further enhances the grade. We can see that it is equipped with two-color wheels with low wind resistance style, which is one of its three optional wheels.

　　The picture of the rear details not only shows the internal structure of the lamp group, but also shows us that it has an electric rear spoiler, which not only enhances the aerodynamic effect, but also makes the visual aspect more sporty.

　　In terms of power, this car will be equipped with a dual-motor four-wheel drive system. The maximum power of the front motor is 160kW(218 HP), and the maximum power of the rear motor is 215kW(292 HP). The maximum speed of this car is 210 km/h. (Text/car home Chen Hao)

Does Kaiyi Xuanjie belong to Chery brand cars? The answer is yes. As a product of Chery automobile, Kaiyi Xuanjie carries Chery’s pursuit of excellent quality and innovative design. Chery Automobile, as a well-known state-owned automobile manufacturer in China, is headquartered in Wuhu City, Anhui Province, with beautiful scenery, and enjoys a good reputation in the industry for its rich product lines.

Among many models, Kaiyi Hyun Jie is closely connected with the Tiggo series, such as the high-profile Tiggo 8, Tiggo 5x, Tiggo 3x and Tiggo 3, all of which are masterpieces carefully built by Chery Automobile. Taking the 2020 Tiggo 8 as an example, its body size is considerable, with the length, width and height of 4700mm, 1860mm and 1746mm respectively, and the wheelbase is 2710mm, which provides passengers with spacious interior space. The trunk has a capacity of 889 liters, which is enough to meet daily travel and family needs.

On the suspension system, the 2020 Tiggo 8 adopts McPherson independent front suspension and multi-link independent rear suspension, which provides excellent handling and comfort for drivers. In terms of power, equipped with a 1.5-liter turbocharged engine, the maximum horsepower can reach 156ps, the maximum power is 115kw, and the torque is 230nm, which is eye-catching in the same class. The matching 6-speed manual gearbox not only ensures the fun of driving, but also provides reliable performance.

To sum up, as a product of Chery Automobile, Kaiyi Xuanjie undoubtedly inherited the technical strength and user reputation of Chery brand, providing consumers with reliable driving experience and excellent performance.

For any enterprise, the most difficult thing is not how to live the present, but how to grasp the future.

Author | Xiao Man

Editor | Li Shuaifei

For any enterprise, the most difficult thing is not how to live the present, but how to grasp the future.

In October this year, Xunyi obtained 3.6 billion yuan in Series C financing-Yu Xunyi, which is 36 times more than the previous round; For the whole intelligent cleaning and even intelligent hardware industry, 3.6 billion is an eye-catching figure.

As soon as the financing news came out, it caused a lot of attention from the outside world.

Judging from the reaction of the outside world, the "focus" mainly focuses on two aspects. First, why is it chasing? Second, after the huge financing, how to pursue the future?

In the eyes of most people in the outside world, from the campus team to entrepreneurship, joining the Xiaomi ecological chain, and getting 3.6 billion financing in the C round of financing, the development of the pursuit seems to have maintained a smooth trend.

However, in the view of founder Yu Hao, the smooth sailing is just a representation. In an interview with Leifeng. com, Yu Hao described the entrepreneurial feeling with "pain" and "anxiety". In the "ideal palace" he built, any node breakthrough does not mean the end, but just the beginning. Beyond Dyson, so is getting high financing.

In the conversation, Yu Hao frequently mentioned "innovation" and "breakthrough". In his view, technological progress is an indispensable reserve for enterprise growth, and it is also an important dimension for him to consider enterprise development based on engineer thinking.

2021 happens to be the tenth anniversary of Yu Hao’s entrepreneurship. For entrepreneurs in every new era, the environment of the times has already branded the enterprise with a theme, and every startup company is bound to be a part of the times, riding the wind and waves in the tide of the times; The same is true for chasing.

The following is the conversation between Leifeng. com and Yu Hao:

one

3.6 billion Series C Financing: Release of Brand Potential Energy

Q: What does the C-round financing of 3.6 billion yuan mean for Xunyi?

A: This is the choice of enterprise strategy.

In the past, from Pre-A to B round of financing, it was less than 100 million yuan. In fact, all of them were old stock transactions, and there was no need to finance new shares. As a startup company, we have been responsible for our own profits and losses since the beginning of sales, and we haven’t spent much money, so the turn from Pre-A to B basically doesn’t involve money. In the last round, IDG mainly came in.

At present, Xunmo has its own profit model. Although the R&D investment is three times that of its peers, it can still support itself.

The recent C round of financing is because there is a good opportunity, that is, the brand.

To be a brand in the future, we need to reserve more ammunition.-Of course, in this round, Country Garden is actually industrial financing, and Xingyun can help chase and expand the Japanese market.

Now the outside world will indeed recognize us more and more, so this round of financing is indeed relatively fast. It only took more than a month for the C round of financing to start and complete, which is equivalent to completing a PE financing at the speed of VC.

I think this should be a reflection of the full release of potential energy.

2

"Entrepreneurship": Pain and anxiety coexist

Q: What kind of entrepreneurial process did you go through from Tsinghua University Sky Workshop to now?

A: Actually, the whole process is quite painful.

When I was in Tsinghua, I would do a lot of things, such as making unmanned aerial vehicles and three-rotor unmanned aerial vehicles. At that time, I felt very powerful.

But soon, I found that I didn’t know the market before, and I didn’t know what consumers really wanted. Everything I did was for awards. However, in the next few years, I began to gradually perceive environmental changes, and felt that the most important thing was to do something grounded and marketable-this was the most important change.

Therefore, when starting a business later, two aspects were basically clarified: one is to find the real user needs and prevent the self-satisfied needs; The second is to suit yourself.

Q: Did you set up the pursuit after you came out of school?

A: no. From 2011 to 2013, I worked as a collaborative software company, but I started a little early and didn’t make any money. Later, I began to look at other markets.

I thought about being an electric car in 2013; Because when I was in Tsinghua before, probably in 2010, I led a team to do the auto-driving design. At that time, when I came out to see the direction, I chose the electric car first.

At that time, we went to car factories all over the world to find the feeling, including Tesla, and found that there were too many resources needed to build a car. At that time, the car was different from now. Today, it is not necessary to prove whether the new car can be built, but at that time, it is necessary to prove whether the track can be built.

We also considered making scooters, because four-wheelers need too many resources, and we thought about making two-wheelers a good vehicle.

Finally, we chose to land on the robot, because the robot technology is more complicated, but it is also more in line with our relative advantages.

Q: At first, I decided to start from the direction of sweeping robot. Why was the first product introduced a vacuum cleaner?

A: At the initial stage of research and development, the sweeper and the vacuum cleaner went hand in hand. Twenty people studied the sweeper and twenty people studied the vacuum cleaner, but the vacuum cleaner was commercialized earlier, and the high-speed motor took the lead in finding the differentiated advantage.

Q: Was the product landing smooth at first?

A: it’s very difficult.

Because we chose VSLAM, this technology was originally difficult to develop. Although we do think that VSLAM vision is a long-term direction, it is really not easy to develop.

The other is the supply chain, sales, channels, etc. outside of technology development, which was only slightly better after joining the Xiaomi ecological chain at the end of 2017.

three

"Growth Opportunity": From Xiaomi Ecological Chain to Independent Brand

Q: What is the opportunity to join the Xiaomi ecological chain?

A: After we get the high-speed motor out. At that time, there was an acceleration camp in Barn College. Twelve teams were selected from hundreds of teams across the country to join, and then they were divided into classes to defend. We were the first, and then Xiaomi decided to invest in us.

In fact, when Xiaomi joined, he had already invested in another sweeping robot company, but he finally voted for us.

Q: What is the development process after joining the Xiaomi ecological chain?

A: It was difficult in the early days. At first, Xiaomi used more products from another company. However, when the other party’s inhalation power to Xiaomi is 110W, we will achieve 120 W; The battery life of the other product is half an hour, so we can do it for one hour, and then control the cost lower-the other party reported more than 800, and we reported more than 600.

As a result, in the Xiaomi ecological chain, for the first time, a company sold better than the Mijia brand’s own things. After the sales volume rose, Xiaomi slowly signed a contract with us. First the vacuum cleaner, then we saw that VSLAM did a good job and gave us the sweeper.

In the future, we may cut into other categories, some of which are still in the project stage and may be introduced to the market next year.

Q: What do you think of the impact of Xiaomi on its eco-chain enterprises?

A: Xiaomi has helped the growth of many enterprises in China, and it has also had a great impact on the manufacturing industry. First, it broke the original business pattern and was willing to help start-ups; The other is that George W. Milla raised the quality standards and design standards of the manufacturing industry.

From these two aspects, Xiaomi has played a catfish effect on the whole manufacturing industry, which in turn promoted the changes of traditional enterprises.

Q: What’s your thinking on building the brand "Zhui Mi"?

A: In the past, the market paid more attention to the parameters and performance of products. Although we made our own brands, many of them were actually "millet-like people".

Now we are going to a broader group, we will interact with users on Tik Tok, the products should be rich and interesting, and there should be scene demonstrations. We are doing this well.

Q: How does Xunyi formulate corresponding channel strategies according to market changes?

A: Channels will change every three to five years. Often, when channels change, it is an opportunity for new brands. What we encounter today is the opportunity for new categories to superimpose new channels.

There are three main strategies to pursue: one is to "fight the old with the new", make momentum in new channels, and then go to the old platform (cultivation); The second is to "hit the low with the high", which means that we must stand at the commanding heights of technology or price advantage; The last one is to "fight fast and slow down" and speed up the work of new things.

Q: Every company has different development routes, such as the "millet route", so what is the pursuit route?

A: We hope to follow the "Tesla route", that is, to open up, innovate and break through.

The initial breakthrough may be relatively simple, it is a breakthrough in parameters, and then it is a breakthrough in category definition. I hope to pursue companies like Tesla and Apple in the future.

four

"Transcendence" is only the beginning of the goal.

Q: From the external impression, Chasing set the Flag of "challenging Dyson" from the early stage of the venture. From the initial 100,000 rpm to the current 200,000 rpm, what kind of iterative process is in the middle? Why do you have to work so hard on the motor speed?

A: Let’s start with why we should make a motor. Simply put, the faster the motor speed, the greater the suction of the vacuum cleaner. For example, when we increase the motor speed from 20,000 rpm to 100,000 rpm, the suction force will increase by 25 times.

However, the basic principle of high-speed motor is different from that of traditional motor. It is a new thing of mechatronics, not an update iteration based on traditional motor.

When we first started doing it, only Dyson achieved 100,000 rpm, and the domestic one was basically 10,000 rpm to 20,000 rpm. We found that Dyson’s battery design, control and aerodynamics are all brand-new; To surpass them, we need to break through these things.

So we started with R&D and did motor research and development for two years, but later we found that there were still manufacturing process problems, so we spent another year looking for OEM manufacturing.

It was not until 2017 that we finished this process to achieve production. At that time, Xiaomi also voted for us, which was our first stage.

Q: How did you achieve transcendence afterwards?

A: The motor has been made, and the products have been sold on the line. In the second stage, we felt that we should set a higher goal and make a "moon landing plan", and we must work hard in the place where others are best at it. Later, we achieved 150,000 revolutions from 100,000 revolutions and then achieved 200,000 revolutions.

By 2020, we are thinking about entering the third stage, which is different from others. At this stage, we have made the heart and brain of the machine. The heart is a high-speed motor, and the brain is responsible for recognition and processing, thus expanding to all directions.

Q: What’s the next step in the search?

A: Not long ago, we started an exploratory project like robot dog, and we plan to make it into a service robot in the next decade. "Service robot" doesn’t mean to look like a person, but is based on sensor processing and has an execution structure.

In addition, we are still looking for directions in various household and commercial products, such as range hoods.

Searching for the future plan includes several stages-achieving 10 billion in three years; 40 billion in five years; 200 billion in 10 years.We will continue to work towards this goal.

"10 billion in three years" means that we must continue to charge, and we must have evolutionary genes like Amazon and Apple, which is also the problem we will solve in the next 2-3 years.

"40 billion in five years" is an important process from the China market to the global market. This process is not to distribute goods to the sea, but to brand the sea, because China enterprises have mastered five capabilities at the same time: positive research and development, core technology, supply chain, sales and brand capabilities.

"200 billion in 10 years" is an enterprise that hopes to pursue the future and become an era. We have now positioned ourselves as a technology enterprise that keeps trying, so we have invested a lot of money in research and development.

five

Going out to sea and offline: from point to surface,

The process of breaking and connecting

Q: As mentioned earlier, the plan of "40 billion yuan in five years" is actually a process of a brand going out to sea and going global. The performance of going out to sea in recent years is very bright. In 2020, the sales increased by 390% year-on-year. How did this happen?

A: We went to sea mainly through three stages. In the first stage, we cooperated with distributors and they helped us out. The second stage is to cooperate with foreign local partners, and we began to make our own market; In the third stage, we mainly play tricks in some benchmark markets, such as Germany and France.

Q: Why start with European countries?

A: Because we still have the process of going out and learning, the feedback from Europe and South Korea is relatively direct, while that from the United States is relatively strict. Some brands started from Amazon, but this model is different from the pursuit. We need to extend the online and offline sales network, so we chose to start from Europe and then go to the United States.

Q: What about the Japanese and Korean markets?

A: We have entered the Korean market before, and we have a high acceptance of China technology.

The Japanese market is relatively difficult to enter, and doing offline in Japan requires a lot of trust endorsement, so we choose to cooperate with Xingyun Group. In the process of development, Xingyun Group used to help Japanese enterprises to enter China, but now it is the other way around, helping China enterprises to enter Japan-and we have thus established an investment relationship.

Q: In September this year, Xunmi opened its first offline store in Hangzhou. How do you plan to pursue offline channels?

A: I think,When offline in China, a closed loop of "small channels" is needed. Today is the era of channel fragmentation. It is necessary to break down the small channels one by one and then connect them. This is a process of breaking reconnection.

For the pursuit, we will find two or three cities to carry out offline layout, and then gradually spread it after finding the online and offline linkage mode-at present, we choose Hangzhou because it is a typical one in the new first-tier cities and will gradually spread it after the experiment.

Q: How big is the market space for sweeping robots in the future?

A：I think the penetration rate of sweeping robots is only 10%, and this market is still very large. Sweeping robots can mark the size of the washing machine market, and there is still 10 times space to be tapped.

six

In anxiety and growth, construct "two flywheels"

Q: What is the current situation of the company’s volume and R&D investment?

A: At present, there are more than 1,800 people in our company, 70% of whom are technicians, and the annual R&D investment accounts for 12%.

Q: From the initial 40-odd people to today’s 1,800-odd people, how did you and your team grow up with the pursuit?

A: On the one hand, I have a lot of self-reflection. I think self-reflection is very important. On the other hand, to benchmark the best people in the industry, to benchmark some start-ups and even cross-disciplinary people, these benchmarks have also brought great progress.

These can bring me some new ideas and thoughts. After thinking, I should interact with the team in time, and they will do practical exercises, and then there will be a feedback.

soWe have two flywheels, one is to study and think on my own; The other is that the team should interact with me, understand, implement and give feedback. It is not easy to understand. After understanding, disassemble, then implement and give feedback-only in this way can the two flywheels run and progress be made.

Q: What is your personal status today?

A: To be honest, until today, I am very anxious, but I have different anxiety points at different time points, but there are actually similarities.

I always hope that I can do something that has great changes to mankind like Ford and Edison. If I see this distance is far away, I will really be very anxious.

When we started our business a few years ago, we were thinking, "What is the first product? How to make the first product successful? " Today, we are thinking more about how to make the most advanced and unique products in the world, products that can affect more people and have a wider range of influence. This is the anxiety now.

Q: In your opinion, the growth of the pursuit is beyond its own strength and efforts. Is there a factor of the times?

A: The relationship between society and enterprises is not addition, but multiplication effect.

If there is no progress in social management, it is useless for enterprises to work 1000 times; Conversely, the social environment is fair to all participants, and it is useless for enterprises to have no strength and efforts.

So,Under the multiplication effect, the key is the matching of time and energy, as well as predicting what may happen in the future and making reserves in advance.

Q: What do you think of the relationship between enterprises and the times?

A: The birth of every enterprise is a brand of the times. Ten years ago, it solved the problem of universality of science and technology, but ten years later, it focused on the progress of science and technology in the industry and explored the future, so each enterprise has different factors of the times.

END

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