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　　Human biological clock (circadian rhythm) is an adaptive cycle produced by human beings in order to conform to the periodic laws of nature. Recently, studies from the United States and Britain show that eating by the order can prevent many diseases.

　　Dr. David Becktod, a researcher at the University of Manchester in the United Kingdom, and his research team studied the specific effects of biological clocks on metabolism and digestion in mice. It was found that eating at the wrong time (such as late at night) would lead to the disorder of biological clock, and then trigger the release of insulin, which would stimulate the protein in the body to become more active when it was unnecessary, which would increase the risk of diabetes, obesity, metabolic disorder and heart disease.

　　Dr. Ben J. Greenwell, a professor of genetics at Texas A&M University in the United States, fed a group of mice rhythmically, while the other group ate at will. Five weeks later, the researchers examined the gene expression in the liver of mice at different times of the day. Comparative analysis showed that 70% of mice who ate irregularly lost rhythm in liver transcription cycle compared with mice who ate by points. Dr. Greenwell said that the rhythmic gene expression in the human body can ensure the running cycle of physiological behaviors such as metabolism. When the circadian rhythm is normal and the eating pattern is regular, the expression of most genes in the liver will keep rhythm to prevent liver diseases. Michael krupa, an American preventive medicine expert, said that "eating with the sun" (eating according to the biological clock) can improve the work efficiency of the body.

　　Cctv newsAccording to the website of the Central Meteorological Observatory, it is estimated that from 08: 00 on the 9th to 08: 00 on the 11th, the lowest or average temperature in the eastern part of northwest China, most of Inner Mongolia, most of North China, most of Northeast China, Huanghuai, western and northern Jianghan, northwestern Jianghuai and western Jiangnan will drop by 6 ~ 8℃, and the Central Meteorological Observatory will continue to issue a blue warning of cold wave at 6: 00 on November 9th. Affected by cold air, sleet or snow will appear in central and eastern Inner Mongolia and most parts of Northeast China.

　　Cooling occurred in the eastern part of Northeast China and northern Xinjiang.

　　Yesterday, snowfall, rain or sleet was 1 ~ 7 mm in parts of northeastern Xinjiang, northeastern Jilin, southern Qinghai and northeastern Tibet; Moderate rain occurred in parts of southeastern Guangxi and eastern Hainan, and the local area was heavy rain.

　　At 5 o’clock today, compared with 5 o’clock yesterday, some areas in the eastern part of Northeast China and northern Xinjiang have cooled by 6 ~ 8 C, and the local temperature has dropped by 10 ~ 12 C.

　　Cold air affects the heavy snowfall in Inner Mongolia, Heilongjiang and other places in the central and eastern regions.

　　It is estimated that from 08: 00 on the 9th to 08: 00 on the 11th, the minimum or average temperature in the eastern part of northwest China, most of Inner Mongolia, North China, most of Northeast China, Huanghuai, western and northern Jianghan, northwestern Jianghuai and western Jiangnan will drop by 6 ~ 8℃, among which, the temperature drop in some areas of northwestern Shaanxi, western and northern Shanxi, central Inner Mongolia, eastern Jilin and northeastern Liaoning can reach 10 ~ 12℃. In the early morning of the 11th, the minimum temperature line of 0℃ will be located in southern Gansu, northern Guanzhong Plain in Shaanxi, central Hebei and southern Liaodong Peninsula. The Central Meteorological Observatory continued to issue a cold wave blue warning at 6 o’clock on November 9.

　　Affected by cold air, sleet or snow will appear in the central and eastern Inner Mongolia and most of the northeastern regions, with moderate to heavy snow and local snowstorms in parts of northeastern Inner Mongolia, northeastern Heilongjiang and eastern mountainous areas of Jilin.

　　Affected by cold air, during the day on the 10th, there were 7-8 northwest winds with gusts of 9-10 in Bohai Sea, Bohai Strait, northern and central Yellow Sea. In addition, from the night of the 9th to the night of the 11th, affected by the tropical system, there will be 7-8 winds in the central and southeastern parts of the South China Sea, with winds of 9-10 and gusts of 11-12 in some areas. The Central Meteorological Observatory issued a gale forecast at sea at 06: 00 on the 9th.

　　Before the influence of cold air, on the 9 th, there were intermittent mild to moderate haze in central and southern North China, western Huanghuai, Shaanxi Guanzhong, western Jianghuai, Jianghan, central and western Jiangnan and southern Sichuan Basin. From the night of the 9th, due to the influence of cold air, the haze weather in the above areas will weaken and dissipate from west to east.

　　Future specific forecast

　　From 08: 00 on the 9 th to 08: 00 on the 10 th, there were small to medium snow or sleet in central and eastern Inner Mongolia, north-central Northeast China, south-central and eastern Qinghai, northern Tibet and central Gansu, among which there were heavy snow and local snowstorms in parts of northern Heilongjiang and northeastern Inner Mongolia. There are small to moderate rains and local heavy rains in the southeastern part of Northwest China, the eastern part of Southwest China, the northern part of Huanghuai, the southern and eastern parts of North China, the southern part of Northeast China, the central and western parts of Jiangnan, and the northwestern part of Guangxi. There are 4-6 northerly winds in central and eastern Inner Mongolia, North China, Northeast China and Huanghuai. There are 7 ~ 8 northeast winds and 9 gusts in the Taiwan Province Strait.

　　From 08: 00 on the 10 th to 08: 00 on the 11 th, there were heavy snow and local snowstorms in parts of the western Tianshan Mountains in Xinjiang and Altay Mountains, northeastern Heilongjiang, and eastern Jilin Mountains; There are small to moderate rains or showers in the southeastern part of Northwest China, the eastern part of Southwest China, the western part of Huanghuai, the western part of Jianghan, most of the south of the Yangtze River, southern Yunnan, the eastern part of Hainan Island and Taiwan Province. There are 4 ~ 6 winds in central and eastern Inner Mongolia, Northeast China and North China. There are 7-8 winds and 9 gusts in the Bohai Sea, the Bohai Strait and the northern and central parts of the Yellow Sea. There are 7-8 winds and 9 gusts in the north sea area south of the central and southeast of the South China Sea. The winds in some sea areas can reach 9 and the gusts are 10-11.

　　From 08: 00 on the 11 th to 08: 00 on the 12 th, there were small to medium snow or sleet in parts of northern Xinjiang and northern Gansu; There are small to moderate rains or showers in the southeastern part of Northwest China, the eastern part of Southwest China, Jianghan, the northern and western parts of Jiangnan, southern Yunnan, western Guangxi, southern coastal areas of Guangdong, Hainan Island and eastern Taiwan Province. There will be 7-8 winds and 9 gusts in the central and western parts of the South China Sea, and the winds in some areas can reach 9-10 and 11-12 gusts.

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　　(Health Times reporter Wei Chuannan Health Times special correspondent in Beijing Chest Hospital Li Yun)In the past 20 years, more than 8,000 patients have been consulted after operation, and various premonitions before the onset of myocardial infarction have been found.

　　Professor Zhang Jian, director of the Heart Center of Beijing Chest Hospital, has always maintained a habit in his clinical work for more than 20 years. After each patient has finished the operation, he should ask them what improvements their bodies have made after the operation, what symptoms appear and what symptoms disappear. This question is more than 8,000 cases.

　　Among these more than 8,000 patients, he accidentally discovered many phenomena that were not mentioned in textbooks. An old gentleman, who had never opened his eyes for eight years, suddenly opened his eyes after heart surgery. A lady suddenly lost her hearing. After the stent operation, her hearing magically recovered. A middle-aged man was dizzy for more than two years. I don’t know how many times I ran to the neurology department, but I couldn’t find anything wrong. Later, after an operation for heart discomfort, my head suddenly became dizzy … …

　　"When a heart problem occurs, it is generally believed that there is chest pain. But in fact, heart problems can be manifested in the whole body, dizziness, headache, hearing loss, tinnitus, heavy eyelids, blurred vision, soreness and numbness in the left lower limb, and a feeling of chest banding. Symptoms may occur from head to toe, making heart problems hidden and complicated. It is difficult to diagnose, and patients are in danger and cannot be diagnosed, thus causing accidents. " Director Zhang Jian reminded that when there is a problem with the heart, the symptoms are sometimes unexpected.

　　Accidental rehabilitation

　　Heart surgery solved the eye problem.

　　There was an old man who found Director Zhang Jian because of angina symptoms. After doing cardiac angiography for the old man, he was diagnosed with high stenosis of the anterior descending branch and needed stent surgery.

　　Before the operation, the old man’s son said that he hadn’t opened his eyes for eight years. Anyway, he needed to be hospitalized for this operation. Could you please ask an ophthalmologist for a consultation, first cure his eyes and then treat his heart?

　　After seeing the old man’s condition, the ophthalmologist diagnosed trichiasis. Simply put, eyelashes grow into the eyes, which irritates the cornea and makes the eyes hard to open. He said, "This treatment is simple. Let the old man go to the eye clinic for a minor operation and pull it out."

　　As a result, the old man was pushed out again after ten minutes in the clinic. The doctor said that I had to open his eyelids and pull out his eyelashes with tweezers to operate on him, but I couldn’t open the old man’s eyelids, and the strength was too great. I closed them immediately after opening them.

　　His son said, in this case, let’s treat the heart first. At ten o’clock that day, Director Zhang Jian finished the heart stent surgery for the old man. At twelve o’clock, Director Zhang Jian went to the ward to visit him. When he entered the door, he was very surprised because the old man’s eyes were open!

　　"This surprised me, because we didn’t do any treatment for the old man’s eyes during the operation. Therefore, I concluded that his eye problem was caused by heart ischemia, the blood supply to the heart was restored, the blood supply to his eye nerve was normal, and his eyelids were opened. " Director Zhang Jian introduced that this is the first patient he encountered with eye symptoms caused by cardiac ischemia.

　　A few years later, Director Zhang Jian met two very similar patients in the outpatient clinic. The first sentence of a woman who came to see a heart attack was, "Director Zhang, my eyelids are so heavy these two days that I can’t open them if I don’t want to. I feel like my eyelids weigh a few thousand pounds, and then I feel bored and weak."

　　As soon as Director Zhang Jian heard this, he thought of the old man before, so he gave her a piece of nitroglycerin in the clinic. After a while, the lady said, "Oh, my eyelid used to weigh 1,000 kilograms. Now it’s very easy. I can lift my eyelid!" .

　　Among Zhang Jian’s patients, not only the eye problems recovered unexpectedly after heart surgery, but also the ear problems of the patients, which were solved unexpectedly after heart surgery.

　　Ms. Su from Shandong once received a business trip and wanted to go to Hangzhou. Before boarding the plane, her hearing was normal, but after getting off the plane, her ears suddenly could not hear clearly.

　　At that time, she was examined in the otolaryngology department of a hospital in Hangzhou and was diagnosed with sudden deafness. After returning home from a business trip, Ms. Su went to the otolaryngology department of a hospital in Shandong. The doctor said that her condition was not sudden deafness, but hearing loss, and introduced an expert who was good at microvascular decompression.

　　When Ms. Su heard about it, she immediately contacted the expert. The expert first operated on Ms. Su’s left ear. As a result, after the operation, Ms. Su’s left ear was not only deaf, but also completely deaf. Now she didn’t dare to continue to operate on her right ear. She was afraid that both ears would be completely deaf, so she had to go home.

　　After a while, Ms. Su found something wrong with her cardiovascular system in a physical examination. Under the introduction of others, she found Director Zhang Jian, who performed heart stent surgery for her.

　　On the second day after the operation, Ms. Su was surprised to find that her hearing recovered. It turned out that her sudden hearing loss in both ears was a signal from heart ischemia!

　　Director Zhang Jian explained that the nerve distribution of the eyes, ears and cardiovascular system has certain correlation. When the cardiovascular system has problems due to atherosclerosis, it may affect the blood supply of the nerves in the eyes and ears, which may cause heavy eyelids and ischemic deafness. Therefore, the early signs of heart problems may be manifested as symptoms in these two places, which need attention.

　　Run the wrong department

　　Visiting respiratory experts turned out to be a heart disease.

　　From Hong Kong to Shenzhen, and then to Beijing, Mr. Li couldn’t breathe because of his chest discomfort. He went to several hospitals and was diagnosed with health problems, asthma and pneumonia respectively. It was not until he met Director Zhang Jian in Beijing Chest Hospital that he realized that his heart was out of order.

　　This gentleman was met by Director Zhang Jian during a consultation with his colleagues. At that time, director Zhang Jian was originally arranged to see another old man with heart discomfort. Mr. Li, who is in his 40 s, asked the director of respiratory department to look at the lung film for him to diagnose his illness.

　　When the respiratory expert saw that Director Zhang Jian was there, he said, "Heart and lung are not separated. Let’s take a look at this film." Director Zhang Jian said: "I don’t understand lung disease, so I won’t watch the film. I’ll ask about it."

　　When chatting with patients, Director Zhang Jian learned that he suddenly felt uncomfortable in his chest a few months ago. "Do you know the feeling of being entangled in transparent tape? My chest is now like being wrapped in a circle of scotch tape. It is very uncomfortable and I can’t breathe. " The patient said that he has a habit of getting up at six o’clock every morning and running for half an hour. This uncomfortable feeling will be fine as soon as he runs, but after he comes back from running for half an hour, he feels that his chest is turned up by scotch tape.

　　Mr. Li’s main career is in Hong Kong, so he went to see a doctor in Hong Kong first. The doctor gave him the conclusion that his health was fine. He didn’t believe it. How could he be fine if he was out of breath? He went to Shenzhen again, and then to Beijing. The doctors basically gave two opinions. One was asthma, but after Mr. Li was treated according to the asthma plan, his breath became more serious. Another opinion was pneumonia. He heard that Beijing Chest Hospital was better and came.

　　When Director Zhang Jian heard this, he thought that Mr. Li’s problem might not be his lungs, but his heart. He explained: "This symptom can’t be pneumonia, because inflammation is a substance, and it is impossible to walk for a while. Like this patient, it is not uncomfortable to run, but uncomfortable to run, so it will not be inflammation."

　　So, he asked the patient to go to the pharmacy to get nitroglycerin, and did a nitroglycerin test for him in the clinic. It took only four minutes, and he stood up from the sofa and said, "Director Zhang, the tape wrapped around my chest has disappeared!"

　　Later, after examination and diagnosis, Mr. Li was diagnosed with myocardial ischemia. After the operation, the feeling that his chest was twisted with tape never appeared again.

　　Regret death

　　Ignoring the heart distress signal from the leg

　　Heart problems will also be manifested as leg symptoms first, which was discovered by accident by Director Zhang Jian after an operation.

　　A friend called Director Zhang Jian one day and said that a relative in his hometown had a narrow anterior descending branch of his heart and wanted to see him for surgery. Director Zhang Jian agreed. After the cardiac stent surgery for patients, Director Zhang Jian routinely went to the ward to ask the patients what symptoms had improved. "This is my habit. I have to ask in detail about each of my more than 8,000 surgical patients. What improvements have been made after surgery, what symptoms have appeared, which symptoms have disappeared, and the summary of many symptoms can only be found after I continue to ask after surgery." Director Zhang Jian explained.

　　However, the patient replied, "There is no place to feel the symptoms relieved." Director Zhang Jian asked, "If you think about it again, isn’t there anything better in your body than before?" The patient thought about it, and said, "If you ask me, I think the problem on my leg has gone to 80%. In the past, my leg was uncomfortable and sore. I went to see a doctor everywhere in my hometown, went to the orthopedics, did CT, did MRI, looked at the lumbar spine, and checked the blood vessels, nerves, muscles, etc., but I didn’t find any problems. Later, I went to see a Chinese doctor, and I tried massage, acupuncture and cupping, but it didn’t improve.

　　Director Zhang Jian was deeply impressed by the patient’s answer, because he had never met a similar patient before, so in a later community clinic, he told the residents the patient’s story to remind everyone to pay attention to the heart distress signal from his leg.

　　After listening to Director Zhang Jian’s talk, an old lady made a special trip to find Director Zhang Jian after the lecture. She said, "You are right. My wife died like this a few years ago. He was fine when he got up that morning. In the morning, he suddenly said that his left leg was uncomfortable, painful, numb and bloated. Because of the severe pain, he and I went to the hospital to see a doctor with an orthopedic number and opened a lot of examinations. As a result, in the evening, people died. I quickly did an electrocardiogram and found out that it was a heart problem, but it was too late, and my wife died that night. " The old man regretted that if he had learned this knowledge before and went to the cardiology department in time that day, the outcome might be different.

　　"Of course, not all pain in the left leg is angina pectoris." Director Zhang Jian suggested that some leg pains can rule out heart problems.

　　Before that, he also treated a 76-year-old gentleman, saying that his leg hurt badly, especially his left leg, and he could hardly touch the ground, let alone exert himself. When brushing his teeth, he can only stand on his right leg, and sometimes he can’t persist in urinating, but his right leg is fine. The old man said that he had an angiogram six months ago, and there was about 70% stenosis, but he didn’t do it at that time. Recently, however, I have always been flustered, sweating, and blurred vision. He suspected that he was angina pectoris and came to the clinic.

　　Director Zhang Jian asked the old man to lie down and check. First, he lifted his right leg to 70 degrees, so Director Zhang Jian lifted his left leg again. Before it reached 30 degrees, the old man twisted with pain and could not raise it any more. The old man was given nitroglycerin, and his leg pain did not relieve. After reading his previous examination results, Director Zhang Jian basically determined that the pain in the old man’s left leg was caused by lumbar disc herniation and nerve compression. Lying flat and lifting your legs should not exceed 30 degrees, which is a typical symptom. Taking nitroglycerin has not alleviated it, and it can basically be ruled out that it is a heart problem.

　　Although the old man’s leg pain has nothing to do with his heart, Director Zhang Jian judged that the old man’s heart still has some problems, because the occasional blurred vision is a manifestation of insufficient blood supply to the brain. The stenosis of the anterior descending branch leads to a large area of heart ischemia, which will lead to a drop in blood pressure and blurred vision. The duration of his blurred vision is consistent with the characteristics of myocardial ischemia. In addition, the old man’s heart rate is too fast to reach more than 180, which will also lead to cerebral ischemia. Because of the complicated reasons for the high heart rate, Director Zhang Jian further made relevant examinations for him to clarify his condition.

　　Director Zhang Jian explained that the pain in the left leg did appear in some patients with myocardial ischemia. After improving the blood supply to the heart through treatment, the pain in the left leg disappeared. For this patient, although it was ruled out that leg pain was caused by myocardial ischemia, other heart problems were found in time.

　　Periumbilical pain

　　High-risk groups should suspect angina pectoris.

　　Director Zhang Jian reminded that the heart is like the main valve of human blood vessels. When there is a problem with this valve, the blood supply of many branches may be affected, so it is the first to send an alarm signal in other places. If you receive these signals and see a doctor in other departments, you can’t find the obvious reason. Don’t be careless. You must go to the cardiology department for examination and check the heart problems.

　　A Shandong patient, because of the pain around the umbilicus, looked for an expert in the digestive system to see a doctor. He first checked the digestive system in a local hospital and found no problems. I went to the provincial hospital for gastroscopy and enteroscopy, even capsule gastroscopy, and found nothing unusual. Later, he turned around and found Director Zhang Jian.

　　"When I saw this patient, I thought of a patient with periumbilical pain who had been rescued before. The patient was in a hurry. He began to have a stomachache after going out for a walk in the morning. At first, I thought it was a stomachache. Later, the pain around the navel became more and more intense, and I called 120 to the emergency department of a nearby hospital. In the emergency department, the patient was in his 50 s, with stomachache, cold weather and low body temperature, and he was highly suspected of angina pectoris. He was soon given an electrocardiogram, which really showed acute inferior myocardial infarction. Based on the principle of urgency, the ambulance sent him to me. Do coronary angiography, and sure enough, the right crown is 100% occluded! After the thrombus aspiration, the patient’s periumbilical pain disappeared on the operating table. "

　　Director Zhang Jian said that because of his previous experience, as soon as the Shandong patient arrived here, he first considered that he might also have angina pectoris. Later, angiography showed that 99% of his circumflex branch was occluded. After revascularization, his periumbilical pain quickly disappeared.

　　Director Zhang Jian explained that the recovery of myocardial blood supply and the disappearance of abdominal pain are synchronized in time, which means that some patients’ angina pectoris is manifested by periumbilical pain. Therefore, he reminded that periumbilical pain should be highly suspected of angina pectoris for high-risk groups with myocardial infarction!

　　The data show that the number of sudden cardiac death in China exceeds 500,000 every year, and 95% of sudden cardiac death occurs outside the hospital, and 80% of them occur at home. Therefore, early detection of symptoms of myocardial ischemia is very important for saving lives in time. Director Zhang Jian reminded us that we should open our minds to the understanding of myocardial infarction and angina pectoris, and not just focus on distressed chest tightness. If you are a high-risk group and have the above strange symptoms, you must have more strings in your mind. Is it a heart problem? Perhaps, the problem of a long struggle will be solved.

Reporter’s notes

　　Because of frequent communication with patients, Director Zhang Jian not only found strange signs of myocardial infarction, but also knew what patients needed and what patients could understand. It is also in this exchange that Director Zhang Jian found that everyone’s knowledge of heart health is far from enough. Therefore, he basically holds a lecture in the outpatient hall of the Heart Center of Beijing Chest Hospital every week, with the theme of popularizing heart health knowledge. "I hope that through the lecture, everyone will have a string in their minds. When there are some symptoms that seem to have nothing to do with the heart, we should think about whether there is something wrong with the heart, even if we go to the community to do an electrocardiogram nearby, sometimes we can avoid some accidents."

　　Director Zhang Jian’s lecture site is often packed. The existing chairs in the outpatient hall are all full, and many people are still standing in the back row. After more than an hour of lectures, few people leave halfway. Some old people even put on reading glasses and take out paper and pens to record carefully. "Director Zhang is the doctor who knows the most about health knowledge." An audience member said that listening to Director Zhang Jian’s lecture on health science is not boring, just like listening to a story. After listening to the story, the heart knowledge is also remembered.

With the development of intelligent driving technology, more and more cars are equipped with AEB active safety function, which can automatically stop or avoid when encountering obstacles ahead, greatly improving vehicle safety. In the summer test of knowing the car in 2024, AEB active safety test is one of the key subjects. With the help of Wuhan Intelligent Networked Automobile Test Site, the test can simulate the rainy environment at night and test the safety performance of automatic driving of vehicles. Thirty-five popular models including Wenjie M7, Ideality L7, Xiaomi SU7, Changan Qiyuan A07, Aouita 12, BMW i5, Wangwang U8 and Qin L DM-i participated in the test.

According to the test rules, the test vehicle will go to the rainy night road with stationary obstacle ahead at the speed of 60/70/80km/h to test whether it can successfully avoid or stop in time, and give drivers and other traffic participants danger tips and corresponding protection.

The results show that among all the 35 vehicles tested, 16 vehicles passed the 60/70/80km/h interval test, accounting for 45.7%. Except Volvo EM90, all the others were domestic new energy vehicles.

There are 7 models that have passed the test at 80km/h, namely: Wenjie M7, Weilai ET5, Aouita 12, Zhijie S7, Wenjie M9, Tengshi N7 and Tucki G6. The first 4 models have taken the initiative to bypass when encountering a faulty car.

Huawei’s four models with ADS PRO V2.0 version: Aouita 12, Wenjie M7, Wenjie M9 and Zhijie S7, have the leading test results. They all passed the test with a speed of 80 km/h. Among them, the M7 has early warning, double flashing and seat belt pretensioning at the same time, which gives drivers, the rear car tips and pre-protection in the car, showing the highest level of intelligent driving in China.

During the test, Know Car Emperor conducted a live broadcast, and invited a number of car companies and industry experts to jointly supervise. Netizens can also ask questions at any time in the live broadcast room. Seeing many wonderful scenes of test vehicles stopping or bypassing in extreme environment, netizens praised the barrage screen.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

The 9th China Network Audio-visual Conference held more than 40 high-quality forums, exhibitions, conferences and other activities, and invited more than 300 guests from related fields to give speeches and share them, with 5,000 industry guests attending.

June 3, 2021 — On the 5th, the 9th China Internet Audio-visual Conference was held in Chengdu. As a national event with the largest scale and the highest specification in China’s network audio-visual industry, the conference further deepened the discussion on the theme of high-quality innovative development of network audio-visual, and released a number of important industry signals, which aroused widespread concern and heated discussion.

The conference was hosted by the State Administration of Radio and Television and the Sichuan Provincial People’s Government, with the Central Network Information Office as the guiding unit, and undertaken by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government. With the theme of "A New Journey of Seeing and Hearing", the conference held more than 40 high-quality forums, exhibitions, conferences and other activities. The online conference interacted with the offline conference synchronously, and invited more than 300 guests from related fields to give speeches and share, with 5,000 guests from the industry.

In addition, in order to continue to play the role of the "wind vane" of the conference, the ninth China Internet Audio-visual Conference also innovatively designed a number of "firsts" — — For the first time, a short video live broadcast day was set up, an international communication summit was held for the first time, and a high-tech audio-visual technology experience exhibition was set up for the first time.

Focus on the main theme and celebrate the centenary of the founding of the party

The 9th China Internet Audio-visual Conference highlighted the study and education of Party history and the design of excellent online audio-visual works to celebrate the centenary of the founding of the Communist Party of China (CPC), and planned rich theme activities such as "Exhibition of Excellent Programs to Celebrate the Centenary of the Founding of the Communist Party of China (CPC)" and "Release of Excellent Short Video Works with Hundred Years of Wonderful Short Video", which were promoted simultaneously online and offline in the form of pictures, videos, audio and interactive experiences, profoundly showing the glorious course and great achievements of the Party’s century-long struggle, and the achievements of excellent online audio-visual programs and the style of party building in the audio-visual industry.

In the online part of the boutique program exhibition, a network audio-visual boutique program exhibition area celebrating the centenary of the founding of the Party was opened in the cloud exhibition hall of official website and official website applet, and it was exhibited in the form of "graphic +3D renderings"; The offline part is also splendid, and the booth is organized and set up, which is divided into five major areas, such as online movies (online dramas, online movies, online animations), online variety shows, online documentaries, short videos and online audio programs. It is organized and set up by China Network Audiovisual Program Service Association, and displayed in the form of graphic posters, videos, AI smart devices, etc., with an endless stream of visitors.

In the "Works", a number of outstanding works with China characteristics, China spirit and China’s creation present the Communist Party of China (CPC)’s great achievements in economic construction, political construction, cultural construction, social construction and ecological civilization construction in the past 100 years. Among them, the documentary "A Hundred Years of Making Steel: the Communist Party of China (CPC)", "Eleven Books" to Witness the Initial Heart and Mission, and the film and television drama "Ideal Shines on China" directed by the State Administration of Radio, Film and Television have aroused enthusiastic response. Up to now, the total broadcast volume has exceeded 2.07 billion times, 250 million times and 170 million times respectively.

At the same time, Chengdu has specially planned a series of activities to create an urban atmosphere of "Celebrating the Centennial Birthday and Audiovisual Bright Future", and set up 100 atmosphere punching points in Chengdu to create a strong atmosphere for all people to participate in celebrating the Centennial Birthday and create a great historical cause, making this conference an important platform to focus on the main theme propaganda, focus on the center and serve the overall situation.

Standing at the historical key node of the centenary of the founding of the Party, major media platforms have also concentrated their resources, carefully organized and planned, actively laid out the main theme content, and solidly promoted the theme propaganda work.

According to Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the General Manager’s Office, the works of the General Station to celebrate the centenary of the founding of the Party are closely related to the main theme, focusing on "networking" and "youthfulness". For example, CCTV News launched works such as "They were young at that time", "Their love at that time" and "Their friendship at that time", which vividly showed the struggle spirit of the Communist Party of China (CPC) people from the small incision of life, emotion and thought that contemporary young people felt the same. The innovative media products such as Red Map, Watching the Red Boat with Billions of Pixels in a Hundred Years after the Founding of the Party, Watching China by Bus, and C Major released by CCTV, etc., broke the time-space boundary and triggered hundreds of millions of netizens to visit exhibitions and punch cards in the cloud.

In order to welcome the centenary of the founding of the Party, Tencent Video has reserved many kinds of fine content, such as "Seeing Words as Face, Beginning Season", "First-class Response" and "Ebola Frontline". In addition to the explosive drama The Awakeing Age, Youku also launched hit dramas such as "Trumpet in Place" and "Tour Prosecutor Group"; Iqiyi has released realistic dramas such as Ideal City, Ace Force and Life Home.

Short video is developing rapidly.

On June 2nd, China Network Audiovisual Program Service Association took the lead in publishing the Research Report on Network Audiovisual Development in China in 2021 (hereinafter referred to as the Report). According to the Report, as of December 2020, the number of online audio-visual users in China reached 944 million, and the number of short video users reached 873 million. Moreover, the growth of users of short videos is the most obvious, from 817 million in June 2020 to 873 million in December 2020 in just half a year.

At the press conference, Zhou Jie, Deputy Secretary-General of China Network Audiovisual Program Service Association, made a further interpretation of the Report. He said that short videos not only have the fastest growth, but also continue to grab users’ attention. 53.5% of users watch short videos every day, and compared with comprehensive videos, short videos have the highest user loyalty. "Not long ago, the average daily usage time of short videos increased again, reaching 125 minutes as of March this year, surpassing instant messaging and becoming the network application with the longest daily usage time per capita."

Behind the increasingly vigorous development of short video, the war between long and short video platforms is imminent, especially the copyright issues arising from editing, cutting, handling, dissemination and re-creation of film and television works have become the focus.

"New Video" Helps Rural Revitalization

In recent years, under the background of "internet plus", the fields of "agriculture, rural areas and farmers" have been rapidly combined with e-commerce, live broadcast and short video, and these "new video" forms have also played a very good role in boosting rural revitalization. This was reflected in the 2021 "New Video Night" of the 9th China Network Audiovisual Conference and the annual sharing meeting of short video creators.

At the sharing meeting, a group of short video creators from the countryside made a collective appearance, and many wooden figures, Xiaoying couples, and the No.1 note children’s choir of Xidewar School in Liangshan Prefecture performed at the scene. Many bloggers also brought their hometown specialties and shared their stories. Through short videos or live broadcasts, some of them can make rice noodles and mangoes hidden in the mountains in the past more tasted by "foodies" everywhere; Some make paper-making, clay sculpture, bamboo weaving and other crafts get public attention again; Others show the natural beauty of various places and call on more people to join the team of environmental protection.

Among them, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, dressed in national costumes, directly turned into a recommender and invited netizens to enjoy the beautiful scenery in Ganzi Prefecture. "We have blue sky and green mountains in Ganzi, and invite everyone to visit Ganzi." According to Liu Hong, Ganzi received 31 million tourists last year. This year, they set a "small goal", hoping to exceed 35 million.

Zheng Hongjie, a "craftsman", Peng Xiaoying and Fan Deduo, a couple of Wenzhou farmers, Zhang Fei, the first secretary of poverty alleviation in Ganjiagou Village, Laoying Township, Xiaojin County, Aba Prefecture, Lu Weijian, a guardian of ancient paper, and Wu Zhaoguo, a young entrepreneur born after 1985, were also named as "stars of strength" at the sharing meeting in recognition of their outstanding contributions in rural revitalization and inheritance of intangible culture.

In order to better display the audio-visual value delivered as a "short video+live broadcast" platform, Aauto Quicker set up a number of booths at the conference. Among them, two documentaries of Aauto Quicker users’ stories, The Flower Fairy on the Little Four Wheels and Out of the Black Eye Bay, reflected the magnificent historical picture of China’s land winning the battle against poverty at the work exhibition celebrating the 100th anniversary of the founding of the Communist Party of China (CPC).

In addition, at the short video and live broadcast industry summit forum, Cao World Expo, general manager of Aauto Quicker Science and Technology Business Revenue Management Center, proposed that the future business model will be transformed into a model with trust economy as the core. He believes that the short video platform should provide a series of commercial solutions such as traffic reach, business precipitation and infrastructure capacity of middle Taiwan, so as to realize the trust economy model, and take into account the comprehensive interests of creators, merchants, brands and user experience, taking into account experience and revenue. This will undoubtedly help to ensure the continuous income of creators.

Strengthen international communication and tell the story of China well.

The Internet Audio-visual International Communication Forum hosted by the International Cooperation Department of the State Administration of Radio, Film and Television and hosted by Mango TV was held on the afternoon of June 3, which was the first time that an activity with the theme of international communication was presented at the Internet Audio-visual Conference. At the forum, representatives from online audio-visual platforms, overseas promotion agencies, intelligent terminal enterprises and industry experts conducted in-depth discussions on how to do a good job in international communication of online audio-visual under the background of deep media integration.

At the event site, the launching ceremony of the first International Short Video online celebrity Competition, an international communication series of "A Hundred Years of Beautiful Life", was held.

In his speech, Yan Chengsheng, Director of the International Cooperation Department of the State Administration of Radio, Film and Television, said that by planning and implementing the series of activities of "A Hundred Years of Beautiful Life", the State Administration invited Chinese and foreign netizens to tell the story of China’s common pursuit of dreams with people all over the world by using the carrier of new media in the form of short videos, so as to record the beautiful life and convey the strong voice of the times. Facing the new situation and challenges, we should deeply understand the structural changes of international audience and international market, promote the creative transformation and innovative development of political, economic, technological and cultural advantages to international communication advantages, and find the resonance between China and the world through audio-visual works with quality, temperature and emotion.

Miao Zhihong, Party Secretary and Director of Jiangsu Radio, Film and Television Bureau, said that with the care and support of the International Department, Network Department and China Network Audiovisual Program Service Association of the General Administration of Radio, Film and Television, Jiangsu Bureau will further improve its political position, base itself on an international perspective, strengthen cooperation and coordination, actively coordinate resources, and jointly run the event well with characteristics and achieve results. At the same time, we will also take this event as an opportunity to adhere to the mission of the new era of radio and television, uphold the innovative genes in the network era, and make all-round efforts in the main body of the network audio-visual market, service platform, industrial base, and talent team construction, and strive to empower international communication with the high-quality development of network audio-visual.

In the next keynote speech on "International Communication Mode of New Media", Zhang Yan, deputy director of the Propaganda Department of Hunan Provincial Party Committee, secretary of the Party Group and director of the Provincial Radio and Television Bureau, stressed that strengthening the construction of international communication capacity, telling the Hunan chapter of China story well and promoting Chinese culture to go abroad are related to the promotion of Hunan’s cultural soft power, which is a systematic project with strong policy, strong professionalism and wide coverage. First, we should take on the mission in firm cultural self-confidence and contribute to Hunan’s strength; Second, we should tell the story of China well in the world language and speed up the pace of "going out"; The third is to promote Huxiang culture to the international community and be a cultural pioneer of the "Belt and Road".

"IP resources are the embodiment of the country’s soft power." Zhou Kui, an associate professor in the Department of Journalism and Communication of China Communication University, said that in the era of mass communication, there are many strong IPs in China. For example, when it comes to China Kung Fu, foreign audiences will think that although these IPs are still strong, China needs more international IPs of this magnitude after entering the new era of network audio-visual.

Lin Luhua, Chairman of Yawen Communication Group, believes that it is not easy to build a well-known China IP in the world. Lin Luhua said that among the top 100 IPs of YouTube, the world’s largest video site, there is no IP from China. "There is a big gap between our content dissemination and influence and overseas media and institutions."

The forum also held a round-table forum on "The Road of Integrated Development of Internet Audio-visual from Content Creativity to Communication Channels Internationalization", and invited many representatives of platform operators and content creation institutions to share their experiences and understandings on the international market expansion, overseas audience analysis and localization management of China film and television content. At the end of the forum, the research report on the development and governance of international network audiovisual was released, and the "China in 2021 — ASEAN Friendship and Cooperation Theme Short Video Contest ".

CCTV News:At present, the epidemic situation in some provinces and cities in Northeast China, Central China and East China is more severe, and at the same time, it has suffered a round of snowfall and cooling weather, which puts great pressure on the supply of vegetables and other living materials. What is the market supply situation of important vegetable distribution centers in China? Look at the reporter’s interview in Shouguang, Shandong.

Recently, seasonal vegetables in many parts of the country have gradually entered maturity. Shouguang, Shandong Province has increased the deployment of vegetable categories and arrival quantities. Every day, 3,500 tons of vegetables are newly arrived in other places, covering more than 100 varieties. In case of emergency, 1,000 tons of vegetables are mobilized to ensure supply.

Liu Binyu, Deputy General Manager of Shandong Shouguang Dili Agricultural Products Logistics Park:Actively coordinate merchants, suppliers and producing areas, and actively organize the supply of goods. The daily dynamic inventory can reach more than 10,000 tons, which can fully guarantee the supply for more than three days.

At the same time, among Shouguang’s 600,000 mu vegetable planting area, the field area exceeds 300,000 mu, and most varieties of vegetables have entered the picking season. In the packaging workshop of Donghua Vegetable Professional Cooperative, the staff are sorting and packing the five-colored peppers. It is understood that the cooperative mainly buys and sells vegetables such as colorful peppers, cucumbers, loofah, bitter gourd and eggplant, and sells them to markets and large and medium-sized supermarkets in Beijing, Chengdu, Chongqing, Jiangsu and Zhejiang.

In view of the current epidemic prevention and control situation, Shouguang strictly controls the closed-loop management of goods and sales in the place of origin, and every batch of vegetables in the field must be inspected; Local vegetable cooperatives implement physical isolation to ensure the safety of vegetable trading; After the vegetables planted by the members have passed the cooperative inspection, they will arrange a special car to collect them "point to point".

Pang Dong, Chairman of Shandong Shouguang Donghua Vegetable Professional Cooperative:After the packaging boxes and vehicles are completely destroyed, the packaged vegetables are transported to the terminal market along the green channel of vegetable transportation planned by Shouguang. We have also reserved several large trucks and several drivers to ensure emergency transport capacity. While doing a good job in daily prevention and control, we will ensure sufficient supply and smooth supply and marketing.

CCTV News:The Shenzhou-18 manned spacecraft was aimed at launching at 8: 59 pm on April 25, and the spacecraft took off at Jiuquan Satellite Launch Center on the Long March II F-18 rocket. Ye Guangfu, Li Cong and Li Guangsu, astronauts of Shenzhou 18, started their space journey.

Dream by Dream and Universe China Xingchen

The National Space Administration announced the latest progress of the International Lunar Research Station.

On April 25th, the National Space Administration announced the latest progress of the International Lunar Research Station. China’s lead organization of the International Lunar Research Station has attracted more than 10 countries and institutions to join, and it is planned to build the basic model by 2035, with the lunar south pole as the core to carry out lunar environmental exploration and resource utilization test verification, and the extended construction with the lunar orbit station as the hub, and it is planned to be completed by 2045.

Long March 8 launch vehicle releases new configuration

On April 25th, the Long March 8 series launch vehicle released a new configuration. The new configuration is named Long March 8 A carrier rocket, which adopts double booster configuration, and its carrying capacity is increased from 5 tons to 7 tons in the original configuration. The fairing has a larger diameter, which can complete the launching task of more specifications and loads, realize multiple satellites with one arrow, and further enhance the launching capability of China’s low-orbit satellite network.

China’s intellectual property protection has achieved great success.

The reporter learned from the press conference of the State Council Press Office held on April 24th that the quantity and quality of intellectual property creation in China have been improved, the intensity of intellectual property protection has been continuously strengthened, and the social satisfaction of intellectual property protection has reached a new high.

According to China National Intellectual Property Administration, in 2023, China authorized 921,000 invention patents, approved 4.383 million registered trademarks and registered 11,000 layout-designs of integrated circuits. According to the Global Innovation Index Report 2023 released by the World Intellectual Property Organization, the number of the top 100 global science and technology clusters in China has reached 24, ranking first in the world for the first time.

At the same time, the protection of intellectual property rights in China has been continuously strengthened. In 2023, China investigated and handled 44,000 cases of patent and trademark violations, 68,000 administrative cases of patent infringement disputes and 4,745 cases of copyright infringement and piracy, and the social satisfaction of intellectual property protection rose to 82.04 points, a record high.

According to reports, China is speeding up the formulation of the implementation plan for the construction project of intellectual property protection system, focusing on the shortcomings and weaknesses in intellectual property protection, and proposing a series of effective measures from seven aspects, including policy standards, authorization and confirmation, law enforcement and justice, protection management, social co-governance, safety governance and capacity support, to further strengthen intellectual property protection.

According to the relevant person in charge of the State Administration of Markets, on April 16 this year, the General Administration of Markets issued the Implementation Plan for the Special Enforcement Action of Protecting Intellectual Property Rights (2024— In 2025), a two-year special campaign will be launched nationwide, which will further strengthen the enforcement of intellectual property rights. The person in charge of the Copyright Administration of Publicity Department of the Communist Party of China said that it will support law enforcement departments at all levels to carry out copyright enforcement, continue to carry out special actions such as "Sword Net Action", youth copyright protection season, and crack down on the illegal recording and dissemination of cinema films, highlight the investigation of major cases and the governance of key industries, and constantly optimize the copyright protection environment.

Expanding the "exhibition matrix" of high-level opening to the outside world has achieved fruitful results.

2024 Zhongguancun Forum opens in Beijing.

On the morning of April 25th, 2024 Zhongguancun Forum opened in Beijing. The theme of this year’s forum is "Innovation: Building a Better World". From 25th to 29th, nearly 120 events will be held.

This forum has set up five sections, including forum meeting, technology transaction, achievement release, frontier competition and supporting activities. The guests discussed around the hot spots of science and technology.

This forum will also hold activities such as technology fair to build a trading and sharing platform for more than 3,000 scientific and technological achievements from more than 40 countries and regions.

The number of overseas buyers attending the 135th Canton Fair exceeded 180,000.

As of 17: 00 on April 25th, more than 180,000 overseas buyers from 214 countries and regions attended the 135th Canton Fair offline, an increase of 21.6% over the same period of last year.

117 world premiere cars appeared in auto china.

On April 25th, 2024 auto china opened, and 117 new cars were unveiled, including 30 cars launched by multinational companies. New energy vehicles accounted for more than 80% of the first new cars, and nearly 20 new energy brands made their debut. During the same period of the auto show, many industry summits, trade negotiations, procurement matching meetings and other activities will be held.

The last joint training before the opening of the 2024 Chengdu World Expo.

The 2024 Chengdu World Horticultural Exposition will open on April 26th. On April 25th, the organizing committee held the last joint training before the Expo, and all the volunteers and traffic safety services for the Expo have been put in place. During the 186-day session, more than 1,000 volunteers will participate in the operation of the park and provide voluntary services such as guidance and consultation for Chinese and foreign tourists.

Promote the high-quality development of energy to a higher level

Shanxi’s coalbed methane production in the first quarter accounted for more than 80% of the national total in the same period.

On April 24, the reporter learned from Shanxi Energy Bureau that in the first three months of this year, the total output of coalbed methane in Shanxi Province reached 3.07 billion cubic meters, up 11.8% year-on-year, accounting for about 80.8% of the national output in the same period. Coalbed methane, commonly known as "gas". It is a dangerous "killer" in coal mining. At the same time, it is also a clean energy and strategic resource that the calorific value is 1-4 times higher than that of general-purpose coal, and combustion hardly produces any waste gas, and countries all over the world are scrambling to develop and utilize it. Shanxi is a province with high enrichment degree and great development potential of coalbed methane resources in China. The exploration and development plan of coalbed methane resources in Shanxi Province (2021— 2025) shows that the predicted resources of coalbed methane with a depth of 2000 meters in Shanxi Province are about 8.31 trillion cubic meters, accounting for nearly one-third of the country.

In the first quarter, the proportion of new installed capacity of non-fossil energy power generation exceeded 90%

The reporter learned from China Electric Power Enterprise Association that in the first quarter of this year, the installed capacity of power generation in China increased by 69.43 million kilowatts. Among them, the installed capacity of new non-fossil energy power generation is 63.76 million kilowatts, accounting for 91.8% of the total installed capacity of new power generation. Power installed capacity continues the development trend of green and low carbon.

China’s major power engineering construction will be reported again.

Recently, China’s first "Shagehuang" wind power base is an extra-high voltage power transmission project — — The Ningxia section of the "Ningdian Entering Hunan" line project officially started the construction of conductor stringing, which marked that the "Ningdian Entering Hunan" project entered a new stage.

On April 23rd, the Ningxia section of the 800 kV HVDC transmission project from Ningxia to Hunan started the construction of conductor stringing in Shangliushui Village, Xutao Township, Zhongning County. The construction workers installed the tight wires and accessories at an altitude of more than 50 meters. Previously, electric workers used 12 different types of tensioners and tractors to spread six wires to the tower synchronously. This stringing work will simultaneously cross three transmission lines, namely, the 750 kV II circuit from the Yellow River to Baiyin, the 110 kV Ningxing line and the 330 kV Bai ‘an line.

The Ningxia section of the "Ningdian Entering Hunan" line project is 258 kilometers long, with 495 new iron towers, 68% of which pass through desert, Gobi and desert, and the lines cross over many. From August to November this year, they will also carry out construction across the Yellow River, railways, expressways and transmission lines with different voltage levels. The project is scheduled to be completed and put into operation in 2025. After the project is put into operation, the annual power transmission will be 36 billion kWh to 40 billion kWh, which is equivalent to the average person in Hunan Province getting about 600 kWh of Ningxia power every year.

The central government issued 1.416 billion yuan for agricultural disaster prevention and relief.

On April 25th, the Ministry of Finance, together with the Ministry of Agriculture and Rural Affairs, issued 1.416 billion yuan of disaster prevention and relief funds for agricultural production from the central government, supporting 30 provinces (autonomous regions and municipalities) including Heilongjiang and Henan, and Beidahuang Agricultural Reclamation Group to carry out prevention and control of diseases and insect pests of wheat, rice and corn, as well as locusts and red imported fire ants in agricultural areas, so as to provide support for high grain yield throughout the year.

The special campaign to rectify "self-media" bottomless traffic was launched.

Recently, the Central Network Information Office launched "Clear and Clean ‘ Since the media ’ No bottom line traffic "special action. The special campaign lasted for two months, focusing on five aspects, such as rectifying self-directed and self-directed fraud, unscrupulously speculating social hotspots, and setting topics in a general way to create a clean and honest cyberspace.

Observation on the entertainment of the original uncle team

Text/thick code

In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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"Access to DeepSeek" was the hottest word in the car circle in the past few months, but it was the hottest word in the car circle. Now that the noise has subsided and returned to reason, it is time to seriously discuss how AI will reshape the car.

Let’s put a conclusion here first:AI may be the key point of qualitative change of automobile intelligence.

The reason lies in the evolution direction of several core plates of automobile intelligence, all pointing to the ability demand of AI big model: intelligent cockpit should be able to provide more personalized customization or active service; The "end-to-end" required by intelligent driving requires faster and more flexible understanding and decision-making ability; As the bottom support, automotive electronic and electrical architecture is turning to domain centralization and central computing in an all-round way, which requires centralized and flexible scheduling of computing power.

The characteristics of AI big model are also the key solution: the universal base provides a computing base combining end and cloud, and the big model is good at coordinating multi-party information and making quick decisions, especially in the face of common travel scenarios, which can form solutions and give direction suggestions and references in the face of special situations such as corner case.

This has made clear the key to the next generation competition of automobile intelligence, and it may even be the biggest change that automobile, as a tool for human travel, faces in a century of development:AI will become the infrastructure of the next generation of smart cars.

However, it will still take time for AI to reshape the car: the construction of infrastructure is by no means a day’s work. If there is no fundamental integration and transformation of the underlying technology, just like this wave of car companies focusing on marketing, it is neither decent nor honest to make a simple dialogue interface between people and cars, or even to fool directly with a web browser.

Going around, the serious evolution from the beginning of infrastructure depends on the determination and thinking of the giants.

On March 3rd, Geely held a conference on AI intelligent technology, which revitalized the seemingly irrelevant "idle chess" in various fields, demonstrating the first in-depth thinking result of AI as a smart car infrastructure.

Dimension reduction from the beginning of infrastructure

Geely may be the first car company in the automobile circle to seriously discuss the construction of AI infrastructure.

Compared with the "grand strategy" that friends like to announce in the AI field, Geely spent nearly one-third of the conference space, and invited Yin Qi, an AI industry expert and chairman of Qianli Technology, to share the basic judgment on the development of AI big model from the perspective of automobile industry as a member of Geely Technology Ecology, based on objective technical facts.

There are a lot of dry goods. Let’s first look at the final answer of the evolution of AI+ cars given by Geely.

Geely called it "the birth of supernatural human-computer interaction". The logic behind it is that, unlike PC as the core carrier of digitalization and mobile phone as the ultimate entrance to the Internet, AI needs more energy consumption and more access to real information, so cars naturally have the advantage of becoming a "mobile terminal" in the AI ? ? era. The most direct change brought about by AI’s natural "multimodal" interaction and reasoning ability is to connect various services in series across user travel scenarios.

Imagine that in a go on road trip, vehicles can take over the whole driving control according to the accumulation of your usual daily habits, and intelligently help you book the destination food in advance, intelligently recommend different services to couples, family, friends and elders during the trip, and even link with your mobile phone after the trip to intelligently generate travel notes, which can be shared with one click … ..

The so-called "supernatural human-computer interaction" is not a subversion of starting a new stove, but a one-way instruction of traditional people to equipment. It is also a two-way suggestion and feedback between people and equipment, and finally people can communicate with each other and even understand your feelings better.

With a clear goal, starting with the end, we can find the greatest common denominator of infrastructure.Geely’s infrastructure advantages in AI big model can be understood from two key words: computing power+general model.

Here, a few figures can be used to visually show Geely’s achievements: Geely’s "Smart Car Computing Alliance" is based on Star Smart Computing Center 2.0, and its comprehensive computing power has increased to 23.5 EFLOPS. According to "China Computing Network Market Operation Status Survey and Investment Strategy Forecast Report (2023-2030)",By the end of 2023, the scale of AI in China will reach 200 EFLOPS, and Geely’s AI computing power layout is enough to rival nearly 1/10 of the country.

Sufficient computing power corresponds to Geely’s higher goal of building a universal base model.

What is common in the industry is the vertical intelligent driving model, which is short, flat and quick, and easy to produce results. You can understand the difference between the two models like this:Vertical intelligent driving model is a kind of intelligent driving technical scheme that integrates all kinds of road driving scenes, and emphasizes the familiar ones such as laser radar and visual perception, and its relative sources are also limited.

But it is different from the information input and feedback of people’s real driving. People are natural "multi-modal input". You will form a trend judgment according to the change of traffic flow ahead, the command of pedestrians or traffic police, and even the seemingly unrelated scene changes on the road ahead, and make a subconscious reaction and judge the next road conditions and operations.

The universal base model is born for this multi-modal nature, but the exponential explosion of its data volume means that it needs stronger computational support.

An intuitive data comparison is that the specifications of the intelligent driving model widely used in the automobile industry are about 10 million video clips, and a large number of repeated scenes will be mixed in the middle, while the data volume of the universal base model can easily reach 1 billion, even for similar scenes, it will identify the internal trend changes more carefully. Only in the recognition degree of the general obstacle, compared with the industry model, the general model is the gap between "100,000 categories" and "50 categories", and even can identify new obstacles through reasoning, forming the ability of independent learning and decision-making.

To put it bluntly, the universal base model is essentially observed in a mode closer to the real human thinking, and the result is closer to the real human road judgment and driving mode, and truly realizes the anthropomorphic "fully automatic driving" above L3.

On this basis, in order to better understand the real world, Geely and Eco-Partners have created a model matrix that integrates language model, multimodal model and pan-world model. Among them, the language model represented by DeepSeek is aimed at the smooth interaction between human and computer, and the rapid understanding of the world abstract information into words by intelligent driving.

The multi-modal model is represented by Geely’s AI ecological partner Step Star, which can understand and generate images, music and videos. In the end, the foundation of the future industry includes VLA and a world model that can understand the objective reality. Geely has simultaneously laid out the AI Drive model at this level, laying a good foundation for intelligent driving above L3.

According to the computing power demand of the common large model in the industry, the universal base model needs at least tens of thousands of cards for a single training, so this is a "dimension reduction blow" that a "head player" like Geely can achieve. Looking back at Geely’s "Smart Geely 2025" plan put forward at the Longwan conference in 2021, it was now curious and questioned by many people at that time. Geely’s heavy investment and extensive layout in the digital field now have a new answer.

The competition for "AI+ cars" has just begun.

Why is it called a thousand miles?

In the matter of AI reshaping the car, Geely played its own stubbornness as building a car:Starting from the bottom structure, we should pursue the accumulation of wealth and thin hair in the final landing. Only in this way can we meet the goal of "high value" and achieve the blow of dimension reduction.

At the press conference, as the first landing of the AI strategy, Geely released a self-developed "thousands of miles" intelligent driving system, and took the lead in carrying it on two cars: the 2025 modified version of Geely Yinhe E8 and Geely Yinhe Xingyao 8EM.

As a unified intelligent travel solution formed by Geely through AI technologies such as end-to-end, VLM and world model, Qianli Vast is divided into five different levels, namely H1, H3, H5, H7 and H9, with a minimum standard computing power of over 100TOPS.Highest H9 is the industry’s first L3 intelligent driving solution with mass production landing capability, which will be carried on all Geely models.

The most intuitive benefit brought by the vastness of thousands of miles is that users no longer have to choose between the inconsistent experience of intelligent driving and the complicated packaging words of different manufacturers. At the turning point when industrial technology enters the popularization period from the rising period, it is obviously much more important to let more people use it with low threshold than the dazzling skills and packaging of high-end technology.

Geely named this intelligent driving system "Qianli", and the strength behind it is the industry-leading general model and computing power. This is one aspect of technology, and the vastness of the other side emphasizes that this intelligent driving system is not only rich enough to support intelligent driving in various scenarios, but also stable and reliable. As the "safest intelligent driving system", Qianli Vast can be integrated with Geely’s technical standards in the field of car building.

At the press conference, Geely showed a typical scene: the AEB of 120km/h stopped automatically. As one of the most risky dangerous driving scenarios that most users may encounter, compared with many brands who still use this ability as a gimmick for high-level intelligent driving, Geely can directly declare the vast expanse of thousands of miles as a standard, and even avoid the risks in the same lane, and can also avoid the risk scenarios that appear continuously in two lanes.

Qianli Vast integrates the self-research power of Geely’s ecology, which is essentially based on the brand-new anchoring of the industry layout for many years, the VLM model of vision and integration of language, and the universal model base based on the understanding of the real world, and on this basis, it promotes the first mass production of L3.It indicates that China enterprises, represented by Geely, are setting up a real moat in the field of intelligence, especially in terms of technology and experience standards integrated with the whole vehicle, which means that they are ready to promote the maturity of laws and regulations and promote them globally.

This is the competition for upgrading the dimension after laying the foundation first. Compared with most enterprises in the industry, which are still using smart driving to create profit space and avoid responsibility, Geely has made the vast expanse of thousands of miles into the best and most time-tested value in the century-old automobile industry: standard.

AI defines the first player of a car.

Geely’s years of development actually follows similar thinking:Under the grand strategy, the grey line of grass snake will be continuously laid out, and then it will be applied first when the industry changes its qualitative point, so as to realize the great leap and the establishment of moat.

From the acquisition of Volvo, the layout of smart Geely 2025, the layout of vast architecture, and the release of Ningbo Declaration and Taizhou Declaration, Geely AI technology conference marks the first time that Geely has completed the first transformation to "AI defines cars".

The industrial leap of any technology must be the first move of the explorer and the follow-up with the industrial giants, so as to jointly promote the application for thousands of households. The entry of an industrial head enterprise like Geely marks the seeds of innovative technology brought by DeepSeek or other AI ecological partners, with the soil to land.

Similarly, they all need to go through the process of long-term exploration in core technologies and bear huge sunk costs and risks; What a giant like Geely has to do is to discard the false from the true as soon as possible and complete the popularization and application of engineering. In this process, advanced technology has to find true value for users and popularize more scenarios, which is bound to be a long-term process.

But this may also be the "high-value" experience that users can reach at their fingertips as soon as possible: once AI builds a car, it will not be far from the mature products such as "It just works" once it enters the unknown technical engineering.