Wish, the e-commerce platform, was accused of fines. Wish responded： Some businesses disturbed fairness.

　　Beijing, China, July 21 (Reporter Qian Cheng) According to the report of China Voice "News Night" of the Central Radio and Television General Station, a few days ago, China Voice of the Central Radio and Television General Station reported that Wish, a mobile shopping application, frequently issued a fine to the seller recently, on the grounds that the product picture was not in conformity with the real thing, and it was considered as a "misleading product", and the amount of the fine ranged from RMB 60,000 to more than RMB 3 million. Is it reasonable to impose a high fine? Wish Company responded that some merchants have behaviors that disturb the fairness of the platform, and the company hopes to play a warning role by means of fines.

　　It is understood that Wish is a mobile shopping software specially designed for the working class. Headquartered in the United States, Wish mainly sells some relatively cheap products. At present, there are more than 300 million registered merchants in the world, mainly concentrated in mature markets such as North America and Europe and potential emerging markets such as Latin America. At present, although few people buy products through this software in China, some research data show that more than 90% of the sellers of this platform are from China. According to media reports, Wish topped the list of global shopping App downloads in 2018.

　　It is such a merchant platform that is dominated by sellers in China. Recently, it has frequently issued high fines to sellers in China. The main reason for the fine is that the uploaded pictures are not in line with the real thing and are considered as "misleading products". Ms. Zhang from Hubei told the reporter that since the end of last year, she has received fine notices one after another for almost all the so-called "misleading products". Ms. Zhang said that the latest fine was because of a tablet computer on sale. On July 4 this year, the platform informed that the first rendering of the tablet computer was inconsistent with the subsequent physical drawings, and a fine of $10,000 was imposed. Ms. Zhang said: "It (the platform) said that my first picture looks full screen, and the third picture doesn’t look full screen, which is the reason. But the renderings of the products would have looked more beautiful. The third picture is a physical picture, which may not look so beautiful. It says that my two are not the same thing, but mislead consumers. "

　　Ms. Zhang told reporters that after consumers buy goods on the platform, the payment will be automatically transferred to the platform. After consumers confirm the receipt, the platform will transfer the confirmed payment to the merchant’s account twice at the beginning and middle of each month, and these fines are directly deducted from all outstanding payment.

　　There are many sellers like Ms. Zhang who have recently received a fine notice. Mr. Liao from Zhejiang was also fined frequently for so-called "misleading products" and other reasons. The total amount of fines exceeded 300,000 US dollars, but the reasons given by the platform were very general. Mr. Liao said: "The judgment given by the backstage is very general, that is, your product does not match the picture, and the packaging does not match the picture, so it is very general."

　　According to incomplete statistics, more than 50 stores have been fined recently for "misleading products" and other reasons, and the maximum fine has accumulated more than 400,000 US dollars.

　　Shanghai Weishi Network Technology Co., Ltd., a wholly-owned subsidiary of Wish platform, responded that misleading products refer to products that are misrepresented through fraudulent pictures (especially the main product picture), titles, quantities, sizes and prices, which leads to misleading and fraud to users’ shopping. The relevant person in charge of the company told the reporter that when consumers browse on the mobile phone, they often place orders only through the main picture. At this time, if merchants deliberately exaggerate the functions, models and quantities of products in the display of the main picture, it will disturb the fairness of the platform. The company has the responsibility to prevent such behavior. The purpose of taking the fine measures is mainly to serve as a warning. The relevant person in charge of the company said: "We have received this mobile phone through customer feedback, and some of its internal configurations are not consistent with its actual description. The description of the mobile phone memory is 128G, but in fact it may be 16 G."

　　Wish official website policy shows that if the product is detected to be misleading, the merchants will face a minimum fine of $100 per order for orders generated in the past 30 days before the product is judged to be misleading, and all orders will be fined 100%.

　　Many stores that have been fined recently said that they did not violate these regulations. Mr. Liao said that his company mainly sells some low-priced domestic mobile phones, which are the same as the pictures, and there is no difference.

　　In addition, there are many sellers who question that the backstage has been audited at the beginning of the goods being put on the shelves, and the unqualified products are not put on the shelves, and the backstage has also been fined. It is unreasonable to impose such a high fine after the goods have been sold for a period of time.

　　In this regard, the relevant person in charge of Shanghai Weishi Network Technology Co., Ltd. said that the platform review mechanism is mainly judged by product pictures, and obviously infringing and prohibited products are not put on the shelves. Whether there is "misleading behavior" in products cannot be realized simply through product review. The relevant person in charge of the company said: "We only review the products to see if there are some obvious infringements or obvious contraband, such as explosions or flammable products, which we can find out and not put on the shelves. But for example, like a mobile phone, how much memory it has can’t be seen through pictures. "

　　In response to this matter, Sun Yu, a lawyer of Sun Law Firm, believes that although the fine terms set by the platform itself are harsh, there is no problem in principle, and merchants already know it in advance. However, it is suspected of violating the contract law if a fine is imposed on the basis of a simple violation of the terms without giving detailed reasons, and it is directly deducted from the merchant’s payment. Sun Yu said: "Their merchants sell things on the Wish website. In fact, there is a contract between them. The main content is that after the merchants sell things, Wish needs to return the money earned by the merchants to the merchants. If it is not returned, it will violate the contractual relationship between them without any reason."

　　At present, the Wish platform has begun to investigate and verify the relevant situation. If the merchant thinks that the product has been misjudged as a "misleading product", he can lodge a complaint by submitting clear and sufficient evidence. If the complaint is passed, the product can be put back on the shelves, and the corresponding "misleading product" fine will also be cancelled. However, for individual malicious fraud of users and platforms, it will be strictly eliminated.