After the hustle and bustle of the day, when the night falls and the lights are on, people who like nightlife have a happy time.

　　There was a nightlife in ancient China. "Thousands of trees are blooming in the easterly night, and the stars are raining, and BMW cars are carving incense all over the road. The phoenix flute is moving, the jade pot is turning, and the fish and dragon dance all night. " In the Southern Song Dynasty, Xin Qiji’s first poem "Jade Case Yuan Xi" was inscribed, which vividly described the bright lights and crowds on the night of the last Yuan Festival.

　　Today, after urbanization has gathered a large number of people, the fast pace and high pressure of modern life have given birth to people’s need to relax and release themselves. Rich information, increased income and improved living conditions also make it more convenient to go out for consumption activities at night. Night economy is becoming a consumption force that cannot be ignored.

　　Night economy improves consumption convenience and enriches people’s lives.

　　Night economy is an important part of urban economy. The city at night has a unique charm, attracting people to wander among them.

　　Night economy mainly includes catering, shopping, entertainment, leisure, health care, education, film and television, tourism, sports, etc. When it comes to nightlife, tasting delicious food is definitely the first choice. In Guangzhou, which is famous for its delicious food, the famous night market food garden has the most famous time-honored restaurants and various garden-style restaurants in Guangzhou, and also collects old Guangzhou snacks, such as Shahefen, Seto Powder and Cantonese dim sum. Chengdu, which is famous for its leisure, and Kuanzhai Lane’s night market have both areas for displaying ancient art and culture, as well as local delicacies and snacks in Chengdu, such as Ye Erao and the Three Cannons. In the capital Beijing, going to Guijie to taste delicious food and going to Sanlitun to experience bar culture is a necessary "punch-in" trip for many people.

　　In addition to food, culture and entertainment are also essential. Movies, dramas, cross talks, concerts, art exhibitions, etc. satisfy people’s spiritual life, while various shopping centers, comprehensive shopping malls and other commercial places integrate eating, drinking, playing and entertainment, making people who are keen on shopping linger. Zou Tongqian, a professor at beijing international studies university China Institute of Culture and Tourism Industry, said that museums, exhibition halls, art galleries, concert halls, movie halls and gymnasiums are the most active places for night consumption, and there are more and more night consumption items.

　　The consumption increment brought by the night economy is also very objective. The consumption data released by Beijing Municipal Bureau of Commerce during this year’s "May 1" holiday shows that the major business districts are full of popularity, night consumption continues to heat up, catering consumption is hot, and smart and energy-saving home appliances are popular. The 60 retail and catering enterprises monitored by the commerce department realized a cumulative sales of 3.22 billion yuan, up 6.5% year-on-year. The characteristics of Beijing’s nighttime economy are prominent, and the endogenous power of consumption is active: the data shows that Wangfujing, Sanlitun and Qingnian Road lead the way in nighttime consumption from 18: 00 to 6: 00 the next day, and the catering consumption has increased by 51.3% year-on-year. The latest "Night Economy" report released by Alibaba on July 24 shows that night consumption, including catering and shopping, has gradually accounted for half of the daytime.

　　Government measures help to "give a green light" to the night economy

　　The healthy development of urban night economy can stimulate urban economic development and enrich citizens’ night life, and now it has become an important starting point for expanding consumption and promoting people’s livelihood in many parts of the country. In order to promote the development of night economy and serve the people, many governments have introduced relevant policies and measures to help the night economy according to their own conditions.

　　In the 2019 Beijing Municipal Government Work Report, it is proposed that Beijing will stimulate a new round of consumption upgrading potential this year. To this end, Beijing will implement a plan to promote consumption and introduce a series of "1+X" policies to further expand commodity consumption and service consumption. Among them, the policy of prospering the night economy and promoting consumption was introduced to encourage key blocks, shopping malls, supermarkets and convenience stores to extend their business hours appropriately.

　　"By 2022, more than half of convenience stores in Beijing will be open 24 hours a day; Each district must have at least one night economic business circle. " In an interview with the media, Yan Ligang, director of the Beijing Municipal Bureau of Commerce, revealed that Beijing will introduce a policy of prospering the night economy to promote consumption, encourage key neighborhoods, shopping malls, supermarkets and convenience stores to extend their business hours appropriately, and stimulate a new round of consumption upgrading potential.

　　In order to optimize the guarantee measures of public transport service at night, Beijing Metro Company officially implemented the delayed operation scheme on July 19th. The plan includes that every Friday working day and Saturday rest day, Beijing Metro Lines 1 and 2 will extend the departure time of the last bus to after 0: 00 am the next day.

　　The Guangzhou Municipal Bureau of Commerce recently released the Map of Night Consumption in Guangzhou, and 15 consumption gathering areas such as Beijing Road Pedestrian Street and Tianhe Road Business Circle were listed as "Night Guangzhou" consumption landmarks. According to the commercial department, Guangzhou will further enrich and meet the people’s demand for night consumption by building a gathering area for night consumption, and build Guangdong-Hong Kong-Macao Greater Bay Area into a "city that never sleeps". According to the relevant person in charge of the Guangzhou Municipal Bureau of Commerce, the next step will continue to promote agglomeration development, focusing on building many night consumption gathering areas and improving supporting facilities and public services; Create a comprehensive experiential shopping paradise for night consumption and vigorously develop experience economy, fashion economy and cross-border economy; Promote the integration and development of business travel style, and create landmark festivals and their night activities; And take the opportunity of 5G construction to promote the development of "night consumption in internet plus" and build a modern network provider.

　　In May this year, Suzhou Museum in Jiangsu Province held the "Wonderful Night of the Museum" opening activity, and the visiting time was extended to 9 pm. Visitors can not only feel the emotional appeal of Suzhou in the dark, appreciate the museum collections, but also participate in various cultural activities.

　　Cultivating night economy is a systematic project, which requires both the active guidance of government departments and the extensive participation of all sectors of society. This is also the significance of setting up "night warden" and "nightlife CEO" in some cities.

　　Developing night economy needs to fully understand consumer demand.

　　Developing night economy is not only an important way to expand new consumption areas, but also an inevitable choice to meet people’s needs for a better life. However, we should also see that the night economy brings vitality, charm and new economic growth points to the city, but it also puts forward higher requirements for the level of urban governance.

　　The development of night economy is not simply to change the business activities during the day to the night, but to take into account the living habits of local people, and the night consumption time in residential areas and surrounding areas needs to be reasonably controlled, so as not to disturb the people and affect the rest of residents. At the same time, night consumption must have the awareness of safety first.

　　Xu Guangjian, a professor at the School of Public Administration of Renmin University of China, said in an interview with the media, "Today is an era of great wealth of commodities. Consumers are faced with many choices and their consumption demands are constantly escalating. Talking about the past ‘ Night economy ’ I think of low-grade and cheap, but now people are pursuing quality and enjoyment. "

　　The data shows that in the first half of the year, service consumption accounted for 49.4% of the final consumption expenditure of all residents, an increase of 0.6 percentage points over the same period of last year. With the improvement of income and supply quality, Chinese residents’ consumption is changing from physical consumption to service consumption.

　　"With the Internet, people can spend money with their fingers at home. Why do people want to go to physical stores? Because the store can enjoy the experience and service, this is precisely the shortcoming of online shopping, and it should also be the future development ‘ Night economy ’ The focus. " Guang Xu said.

　　In fact, experiential consumption at night has become a rigid demand of people. During the Spring Festival of 2019, night experience projects such as Xi ‘an "Datang City that Never Sleeps" and Chongqing Liangjiang Night Tour were hot; This year’s Lantern Festival, the Forbidden City opened the "Night of the Forbidden City" for the first time, and as soon as tickets were sold, it was "second light" … …

　　Whether the "menu" of night consumption can be richer and give people more choices; Whether public transportation can keep up with it and provide convenience for consumers and staff who delay work; How to manage the noise and lampblack problems of night dining and avoid disturbing the residents who have a normal rest … … It can be said that how to make the night economy better light up the night sky of the city is not only an economic proposition, but also a governance test. (Zhuang Hongtao)

According to the official measurement by China Seismological Network

At 12: 14 on February 25th.

An earthquake of magnitude 5.8 occurred in Akeqi County, Kizile, Suzhou, Xinjiang.

The focal depth is 11 kilometers.

The epicenter was located at 41.15 degrees north latitude and 78.41 degrees east longitude.

The earthquakes in Kashgar and Kezhou were strong, and the local fire rescue detachment responded quickly and assembled to be ready. It was confirmed by contact with three township reporters at the epicenter that the production and living order of the people at the scene was normal, and communication, electricity and transportation were normal. The relevant departments of Kezhou fire, emergency, earthquake and so on did not receive the relevant alarm and house collapse report.

There are few people near the epicenter.

However, the earthquake caused a strong earthquake around the epicenter.

Yesterday (25th) evening,

An earthquake of magnitude 4.6 occurred in the waters off Hualien County, Taiwan.

According to the official measurement by China Seismological Network

At 21: 48 on February 25th.

An earthquake of magnitude 4.6 occurred in the sea area of Yilan County, Taiwan.

The focal depth is 10 kilometers.

The epicenter was located at 24.79 degrees north latitude and 122.02 degrees east longitude.

It is about 19 kilometers from Taiwan Province Island.

Some netizens said

Have a sense of shock

The earthquake is very destructive.

It is easy to cause buildings to collapse.

People who can’t escape in time will be buried under the rubble.

Come and study.

When the earthquake struck,

We should be familiar with the skills of avoiding danger and escaping.

Before the arrival of destructive seismic waves

Some residents received earthquake warnings on their mobile phones.

Earthquake early warning function is very important.

In an emergency

A few seconds’ advance warning

It is a precious time for emergency hedging.

Earthquake early warning is so important that many friends will ask, how can we receive it at the first time? You can see if your mobile phone has enabled the "earthquake warning" function. According to different mobile phone models, some brands of mobile phones need to go to the APP store, search for "earthquake warning" keywords, and download related apps by themselves. There are also some brands of mobile phones that need to go to the system "Settings", find the "security" option, and then turn on the "earthquake warning" function step by step according to the prompts.

Opening methods of various mobile phone models

01

Huawei

Settings → Safety → Emergency Warning Notification → Earthquake Warning.

02

millet

Mobile phone housekeeper → family care → earthquake warning.

03

honourable

Settings → Safety → Emergency Warning Notification → Earthquake Warning.

04

OPPO/ one plus/true self

Setting → Safety →SOS Emergency Contact → Natural Disaster Warning → Earthquake Warning.

05

vivo/iQOO

Weather App→ Settings → Earthquake Warning → Enable Earthquake Warning Service.

06

Apple/Samsung/other mobile phones

Search for the keyword "earthquake warning" and download related apps by yourself.

In addition, residents in some earthquake-prone areas in China have also installed special terminals for earthquake early warning systems. It is like a small TV screen. Once an earthquake strikes, warning information such as the countdown to the arrival of seismic waves will appear on the screen, reminding users to avoid danger quickly.

Original title: "5.8 earthquake! 4.6 earthquake! Strong sense of multiple earthquakes "

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Do you still remember the amazing mobile version of Riverside Scene at Qingming Festival in China Pavilion of Shanghai World Expo? You may not think that the producer of this work, Shanghai Crystal Stone Digital Technology Co., Ltd., chose to move from an independent building to a cultural and creative park with more than 50 enterprises three years ago, that is, the 800 Show Creative Park at 800 Changde Road, Shanghai.

The upstairs neighbor of Crystal Stone is Mahua FunAge, a well-known comedy production company; Not far from the downstairs, it is a well-known lighting design company. "We often go to the door, because they are all in the field of cultural creation, there will be many similar ideas and ideas, and there will be many opportunities for cooperation." Liu Lu, the person in charge of Crystal Stone, said that this park, which gathers creative, fashion, design and other industries, not only has a vibrant atmosphere, but also has built an ecological industrial chain for enterprises to connect upstream and downstream.

Why can a small-scale Wenchuang Park with high rent attract many well-known enterprises such as Crystal Stone and Mahua FunAge to gather? In addition to convenient transportation, the open and transparent space in the park, the gathering of enterprises in the cultural and creative fields, the constant collision of ideas in the interaction between enterprises, and the business opportunities brought by building a platform in the park may all be the answers.

800 xiu creative park

Positioning fashion design and cultural creativity, and strictly controlling the entry into enterprises.

It’s less than 5 minutes’ walk from changping road station of Shanghai Metro Line 7 to 800 Show Creative Park. Walking in the park, there are buildings transformed from factory buildings, each with its own characteristics and full of the unique fashion and vitality of cultural and creative industries.

According to Zhao Yi, the person in charge of the park, the creative park covers an area of more than 20 mu, formerly known as Shanghai People’s Motor Factory, and records the revitalization history of national industries in the 1930s and 1940s. In 2008, the transformation of the factory building began; In November 2009, the park officially opened. Today, the whole park has a building area of 30,000 square meters, which is divided into three functional areas: creative office, main show and leisure facilities.

Among them, the well-known main show, formerly known as the Soviet-style workshop in the 1940s, is about 115 meters long. After the renovation, it has become a fashion gathering place, and children’s wear and college works will be released here every two seasons of Shanghai Fashion Week. Today, the number of fashion shows in this show alone has increased from the initial 20 to more than 100.

As a creative industrial park, the largest proportion is naturally the corporate office area. According to Zhao Yi, the creative office area in the park covers an area of 24,000 square meters, and about 50 enterprises have settled in, many of which are well-known enterprises in the industry.

"Our park is built around the words’ fashion design, cultural creativity’." Zhao Yi told reporters that as a cultural and creative park, the 800 show has strict control over the enterprises that have settled in. At present, most enterprises mainly focus on design and fashion culture. However, in the process of development, the park is constantly adjusting, from the initial game design and industrial design to architectural design, fashion design and film and television culture.

Creative enterprises gather to open up the upstream and downstream industries.

Due to its superior geographical location, it is only 1.2 kilometers away from Jing ‘an Temple, and the rent for 800 shows is expensive. The average rent of office space here is around 7 yuan/day/square meter. In other words, for an enterprise with an area of 100 square meters, the average monthly rent is 21,000 yuan.

The rent is high, why can it attract so many well-known enterprises in the industry to settle in first?

"The positioning of this park is an industrial park gathering place for creativity, fashion and design. For our cultural and creative enterprises, the overall environment and atmosphere are particularly good, and we have also opened up our upstream and downstream partners." Liu Lu, the person in charge of Shanghai Crystal Digital Technology Co., Ltd. said that there are many architectural design and lighting design companies in the park, and there will be some common customers. We often visit each other, recommend customers in need and cooperate indirectly.

In fact, before moving here in 2016, the company spent 10 years in an independent office building on Kaixuan Road. But Liu Lu thinks that the surrounding atmosphere is not as good as this park, so after the lease expires, the company relocated and moved here. "This is the right choice." Liu Lu said that the transportation here is convenient, the space is open, and the customers and employees feel very good.

In Liu Lu’s view, for creative industries, if the people engaged in this work are energetic, it will have a direct impact on the output. If people are in a very depressed state, it will be difficult to have a good output. Therefore, creative industries are not suitable for relatively closed office buildings and office buildings, while the environment of the park has a positive impact on enterprises.

"After Mahua FunAge moved here, we talked quite well. Because everyone is in the field of cultural creation, there will be some common ideas and ideas. " Liu Lu said that there is also a design company in the field of lighting. They will often carry out some common customer activities, and they will also visit each other to recommend customers in need. "We can achieve positive interaction in the big atmosphere of the whole park."

Build a platform to provide resources and business opportunities for enterprises.

Go up the stairs outside the Crystal Stone Gate, and after an additional floor, you will arrive at Mahua FunAge’s office. This film and television company, which is famous for its adult comedies and parent-child dramas, has produced goodbye mr. loser and other works, and has gained great popularity. At the beginning of 2018, the company moved to the 800 show.

In the face of the active invitation of so many parks, why did you finally choose here?

"Although the rent is more expensive, after we moved here, we still feel quite good, and we are very proud to work in the 800 show. Because in addition to good geographical location and convenient transportation, there are many resources and opportunities here. " Wang Haigang, the head of Mahua FunAge, has the same feelings as Liu Lu.

In Wang Haigang’s view, creativity comes out through the collision of ideas in communication. This is a park where creative industries gather. With its open space, enterprises move frequently, and creativity and inspiration come to generate after repeated visits and tea chats.

Wang Haigang was also amazed by the service consciousness of the park management. "They are not simple services, but can deeply understand the needs of cultural and creative enterprises. This kind of demand can be understood and is very important for enterprises. " Wang Haigang said that when he first moved to the park, the company needed a rehearsal hall, and the park management even gave up his 400-square-meter management office and gave it to them as a rehearsal hall, which made him very moved.

In addition, the management of the park often holds some forums and activities to provide enterprises with more opportunities for docking and cooperation. Not long ago, the company docked with Zhejiang Creative Industry Association through a cooperation and exchange activity held in the park, and was able to communicate with many Zhejiang enterprises in the park to seek business opportunities.

"For us, these opportunities may not produce benefits and results immediately. However, if we go to Hangzhou and communicate with so many companies, it will take a lot of energy. With the establishment of this platform in the park, we have saved a lot of effort. We can do some exchanges to see what cooperation opportunities there are and whether we can jointly develop some projects. " Wang Haigang said.

In addition to serving enterprises well, 800 Show is constantly thinking about the transformation and innovation of the park itself. "We are no longer a simple property management party in the park, but are constantly exploring and manufacturing content and cultural IP, such as holding drama festivals and community activities." Zhao Yi said that in the next step, the park will continue to explore transformation and innovation and seek new breakthroughs and highlights.