[History of independent brands in car home] In a blink of an eye, the history series of independent brands has gradually come to an end. Recently, we reviewed a series of independent brands with a weak sense of existence, such as the Yellow Sea, Cheetah, Shuanghuan and Mustang, but one has never been included in the "completed" list. It’s not that nobody cares. It’s precisely because this car company has a subtle and slightly embarrassing situation in China. People "know it but are not familiar with it" and "can’t forget it and can’t remember it". It is Zotye Automobile. Once upon a time, Zotye was deeply impressed by Jiangnan TT, which is known as the lowest-priced passenger car in the world. Today, we will break through the layers of fog covering Zotye and jointly understand the bumpy course of this independent brand along the way.

1992-2002
Ten years from hardware machinery factory to Zhongtai auto start.

　　People say that it is the hardware history of China for 5,000 years, which has made Yongkang, the capital of hardware, and Zotye Automobile, which we are familiar with today, originated from here. Since ancient times, Yongkang has been a thriving place of hardware industry in China. "Hardware artisans travel everywhere, and the government and counties are inseparable from Kangkang" is a true portrayal of Yongkang craftsmen’s crisscrossing. It is for this reason that this small town located in Jinhua, Zhejiang Province has long been famous.

　　In the 1990s, with the deepening of domestic reform and opening up, Yongkang ushered in the opportunity of rapid development. In 1992, the state made great efforts to establish China Science and Technology Hardware City in Yongkang, Zhejiang Province, which further consolidated Yongkang’s position as the "Hardware Capital" and at the same time gave many local small and medium-sized enterprises the opportunity to develop rapidly.

　　On July 17, 1994, Yongkang Great Wall Hardware Machinery Factory was formally established in Zhejiang Province. After the establishment of the machinery factory, it was mainly engaged in the production and manufacture of motorcycle parts, gas stove parts and small household appliances. Ying Jianren, the later chairman of Tieniu Group, was the director of this hardware machinery factory at that time. Their hardware products sell well at home and abroad, and they have accumulated a lot of original wealth and experience in manufacturing hardware accessories for the machinery factory, which played a very important role in the process of integrating resources and building Zotye Automobile in the later stage of the machinery factory.

　　Although Yongkang is known as the "Hardware Capital", it is the annual China Hardware Expo that really makes this hardware city prosperous. Since 1996, Yongkang has held a grand hardware fair every year, which not only broadened the distribution channels of products, but also successfully attracted investment, attracting a large number of well-known enterprises at home and abroad to join. Great Wall Hardware Machinery Factory has soared and developed rapidly with this east wind.

　　The explosive development made the Great Wall Hardware Machinery Factory with an initial registered capital of 70,000 yuan quickly transform into Tieniu Group with a registered capital of 101.8 million yuan and a wide range of products. Under the leadership of Chairman Ying Jianren, Tieniu Group did have a bull-like development momentum in the early days of its establishment. Due to the injection of a large amount of capital and technology, Tieniu Group gradually shifted its business focus to the development and manufacturing of higher-level automobile and tractor parts, motor products, instruments and meters, building materials, etc., and the scale of the enterprise has also changed dramatically.

　　Time soon entered 2000. During this period, the domestic automobile market experienced a short-term blowout development. The huge market demand, high profit of bicycles and relatively few kinds of automobile products at that time made many domestic enterprises with certain strength see opportunities. It is precisely because of this that a large number of local car companies have sprung up like mushrooms after rain. Everyone shouts to build a car, but they don’t know that there is an essential difference between producing cars and hardware machinery. Because of the foundation of hardware machinery industry, it is not difficult for Tieniu Group to produce body sheet metal parts and small electrical equipment in cars. However, the production of important parts such as automobile engine and gearbox is far beyond Tieniu Group’s own ability. If you want to build a car, you must rely on resource integration. So since 2002, Tieniu Group has embarked on its own road of acquisition and integration.

2003-2008
Acquisition and integration/borrowing chickens to lay eggs Tieniu Group strives for development in turmoil

　　Jinma Co., Ltd. is located at the foot of Huangshan Mountain, a world-famous scenic spot. It is a joint-stock enterprise mainly engaged in the production of key automobile parts, motors and electric vehicles. The strength of Jinma Company is exactly what Tieniu Group lacks and has been looking for. Soon, this company has become the main target of Tieniu Group’s resource integration strategy.

　　In 2003, Tieniu Group invested to acquire a large number of shares in Jinma, and became the largest shareholder of Jinma Co., Ltd.. Jinma Company is a joint-stock enterprise mainly engaged in the production of key automobile parts, motors and electric vehicles. The advantages of Jinma Company are exactly what Zotye Automobile lacks and has been looking for. Zotye Automobile has further improved and expanded the vehicle manufacturing platform through technical integration with Jinma Company, and settled many difficulties encountered on the road before.

　　On September 15th, 2003, Zotye Holding Group was formally incorporated, and Wu Jianzhong became the chairman of Zotye Holding Group. Among the investment shareholders of Zotye Holding Group, there are family members who have been engaged in auto parts for many years. After years of development and operation, most of these family enterprises engaged in the production of auto parts have become parts suppliers of such auto companies as BAIC, Changhe and Jianghuai. With the support of such an auto parts enterprise group, Zotye Group, which has just been reorganized, seems to be ready to enter the field of vehicle manufacturing.

　　However, the fact is far from as simple as it seems. Although the organizational structure of the enterprise has rapidly taken shape and the foundation of parts has been formed, what bothers Zotye and Wu Jianzhong is that the enterprise has almost no independent research and development ability, but it has no idea where to start if it wants to build a car. From this, Zotye chose a shortcut that most independent brands will take in the early days: directly acquire mature models or production lines and quickly produce real automobile products.

　　Adhering to the initial development plan of "takenism", Zotye Automobile, headed by Wu Jianzhong, began to look for available vehicle resources. By chance, Wu Jianzhong learned that a Taiwan Province car company planned to sell a Toyota TERIOS production line due to financial problems. When the car-making project was at a loss, this news undoubtedly touched Wu Jianzhong’s nerve, and he didn’t want to miss any opportunity to get the enterprise on the right track quickly.

　　After careful consideration and relatively extensive market research, Wu Jianzhong thought that there was a shortage of small urban SUVs such as Toyota Terui in China at that time. If this production line can be successfully introduced, the car will be welcomed by young domestic consumers. By then, not only will enterprises be able to get on the right track quickly, but consumers will also be more likely to accept Zotye, a newly established independent brand.

　　At the thought of this, Wu Jianzhong can’t sleep at night. He immediately led the negotiating team to Taiwan Province and had a long and arduous negotiation with the car company. In fact, before Zotye got the news, well-known domestic independent brands such as Geely and Chery had already noticed this Toyota Terui production line. However, due to the fact that the models produced on this production line are not in line with the development direction of the enterprises, and these enterprises have other choices, they have never reached a consensus on whether to buy this production line, and the long decision-making process has gradually made Taiwan Province lose confidence.

　　At this time, the arrival of Zotye was just right. After several rounds of negotiations, Zotye finally successfully bought this Toyota Terui production line. In order to ensure foolproof use, Zotye packed the whole set of production equipment, molds and even technical workers and managers back to Yongkang. In 2005, Zotye’s vehicle manufacturing plant was officially completed, and the production line and engineers imported from Taiwan Province were also in place as scheduled. Zotye finally cleared all obstacles and began to really implement its own vehicle manufacturing plan.

　　With a mature production line and a team of professional technicians, the first batch of models will soon be rolled off the assembly line from Zotye Factory. However, the smooth roll-off of the first batch of models did not make Wu Jianzhong happy, and there was a "big event" in his mind that needed to be solved urgently. Although the original car has been built, Zotye Automobile at that time did not have a "birth certificate", and it was theoretically impossible to sell it in the market.

　　Like many independent brands that became monks in the past, Zotye executives were anxious like ants in your pants at this time. It’s not that enterprises don’t have the qualification to build cars. In fact, at that time, the application materials of several independent car companies had been piled up in the national ministries for two or three years, and there was no news, and the date of approval was far away. In desperation, Zotye had to emulate other independent brands and started the idea of cooperating with qualified car companies to build cars by backdoor, which seemed to be the best way Zotye could think of at that time.

　　Finding a way, Wu Jianzhong began to solve this thorny problem. He visited several qualified state-owned automobile enterprises such as BAIC, FAW and Changhe, trying to obtain automobile production qualification through cooperation. However, due to various reasons, Wu Jianzhong’s attempts ended in failure without exception. It’s not a business trip, and the successive failures made Wu Jianzhong temporarily give up the idea of cooperation with state-owned automobile enterprises. He thought that it was better to find private enterprises that were closer to their own corporate identity, so Wu Jianzhong turned his attention to the vast number of private automobile enterprises.

　　In the end, Chengdu Xindadi Automobile Co., Ltd. entered Wu Jianzhong’s field of vision. This enterprise has the qualifications of developing, producing and selling Class II and III vehicle chassis, passenger cars, medium and large buses, light, medium and heavy trucks with 1.5-25 tons and special-purpose automobile products. Moreover, the company has no similar passenger car products, which meets the cooperation needs of Zotye in all aspects, and Zotye has also offered quite sincere cooperation conditions to Xindadi, and finally.

　　In this way, Zotye Automobile was able to "borrow the belly to have children", and obtained the automobile production catalogue through cooperation with the new land, and was allowed to sell the automobile in the market under the name of "Zotye". On January 10th, 2006, Zotye’s first automobile product was listed in 2008 under the name of "Zotye on the Earth". Because it came from Toyota production line, this car has a very high similarity in appearance with TERIOS produced in the late 1990s.

　　Zotye 2008, located in a small SUV in the city, looks very small, and its tall and narrow body makes it look like a van. Although the body size is only 3900mm×1555mm×1670mm, in order to ensure greater practicability, Zotye 2008 still adopts a four-door design, and the styling style of the front of the car is biased towards simplification. The irregular headlights with quite pocket size reveal a little cute temperament to the front face. The rear side door+external spare tire is also the usual design of Japanese SUV models in the early 21st century.

　　In terms of power, Zotye 2008 didn’t use Toyota engine. In the early stage, it was equipped with a 1.6L naturally aspirated engine from Mitsubishi, with a maximum power of 100 HP and a maximum torque of 133 Nm. In the later stage, Zotye also added a 1.3L version equipped with Mitsubishi 4G13 engine, with a maximum power of 93 HP and a maximum torque of 108 Nm.

　　Although the products were successfully marketed, Zotye 2008 at that time could only be produced and sold as a "new earth car" in the national motor vehicle catalogue, and the first batch of Zotye 2008 listed had a lot of minor defects, which often caused such quality problems. However, even so, this car successfully sold more than 11,000 units in 2006. Judging from the enterprise situation and bicycle sales at that time, Zotye can be regarded as a success in the first battle.

　　This good momentum continued until 2007. Zotye sold more than 2,000 units in the first two months of 2008. If this momentum continues, it is only a matter of time before reaching the goal of annual sales of 30,000 units. However, the better the sales volume, the more anxious Wu Jianzhong felt. Of course, the reason was that Zotye 2008′ s identity was "not justified" at that time, and it could only appear as a "land car" in the national motor vehicle catalogue. It is still a big problem for Zotye to continue to find a suitable "shell".

　　To this end, Ying Jianren, chairman of Tieniu Group, once again raised the banner of acquisition. Since the end of 2006, Tieniu Group has been eyeing Jiangnan Automobile, which is about to face restructuring. This self-owned brand automobile enterprise in Hunan once flourished due to the production of Jiangnan Alto. In March 2007, Tieniu Group successfully acquired 70% of the shares of Jiangnan Automobile Manufacturing Co., Ltd., thus taking Jiangnan Alto to its subsidiary and "buying" a car "birth certificate" of its own, and they also got the opportunity to enter the domestic car market. With the full support of Tieniu Group, Zotye Automobile seems to have a brighter future, and their cooperation with Jiangnan Automobile is quite smooth.

　　Both Zotye and Jiangnan are obviously sincere about this merger. At the Shanghai Auto Show in 2007, Zotye, who just completed the acquisition, joined hands with Jiangnan Automobile to appear at the auto show. In addition to the new Zotye 2008 with 1.3L and 1.5L power versions, five models of Jiangnan Alto were exhibited at the booth, which undoubtedly announced the marriage of the two. However, it was soon discovered that the merger between Zotye and Jiangnan was just the beginning, and Tieniu Group wanted to play a bigger game.

　　In May of the same year, the production of Jiangnan Alto, which had been suspended for more than half a year, resumed. The slogan "Zotye Jiangnan, a grand event of Hunan" was hung in the Jiangnan automobile assembly workshop in Hunan, and the cooperation between them was harmonious. At the same time, Zotye did not waste its hard-won car production qualification. Also in May, the media frequently revealed that Zotye Automobile had already started to contact Fiat Group and had signed some cooperation agreements. The news was later confirmed by Zotye and Fiat, and Zotye said that they would produce a Fiat car in China in a special form of buyout.

　　Later, it was revealed that Zotye was going to buy Lancia Lybra, a mid-level car owned by Fiat, which was discontinued in 2005. Because of the buyout, once this car is produced in China, it will directly hang the Zotye brand logo. For the future, Zotye has also planned a quite grand blueprint. They plan to continue to cooperate with Fiat Group in the future and purchase 7-8 more models. In 2008, they will realize the annual production and sales of 20,000 cars, and in 2010, they will realize the annual production and sales of 50,000 cars. In the next few years, they plan to increase the overall production capacity of Zotye cars to 300,000 cars.

　　Buying a production line is not something that can be completed overnight. Zotye Automobile first cooperated with Fiat Group on automobile engine projects. Also in May 2007, Tieniu Group, the parent company of Zotye Automobile, signed an agreement with Tongling City, Anhui Province to start construction of an engine factory with an annual output of 150,000 units in the local area through the acquisition of Tongfeng Electronics Co., Ltd.

　　On the one hand, Zotye has flourished in the capital market, on the other hand, it has not relaxed the development of the product side. At the end of 2007, Zotye launched an improved 2008 model, and the front face of the new car became more concise and generous. The lower part of the fender added a "game flavor" to the whole car, which also added some cross-border elements to Zotye 2008. Obviously, Zotye wanted to bring the image of 2008 closer to Jimny and strive to build a small city SUV with special driving pleasure. It is for this reason that Zotye 2008 has always had good sales in domestic and foreign markets.

　　In November of the same year, several Algerian foreign businessmen came to Zotye Automobile Group not far from Wan Li to discuss the export business of new Zotye 2008. In fact, Zotye 2008 had been exported to North Africa, the Middle East, Southeast Asia, Russia and other countries or regions long before this negotiation, and it was still very popular in these countries. And "domestic export" is also a road that domestic independent brand car companies often have to take.

　　"As long as 18,000 yuan, Alto will drive home", Zotye shouted such a promotion slogan in 2008, and in that year, Jiangnan Alto became the lowest-priced passenger car in the world because of its starting price of 18,000 yuan. There is no ABS, no electric windows, no front fog lights, and even no air conditioning. It is completely a scooter for third-and fourth-tier cities.

　　In terms of power, Zotye Jiangnan Alto uses JN368QA 0.8L three-cylinder EFI gasoline engine with a maximum of 36 horsepower. In addition, there is JNJ7112 with JN465QA four-cylinder EFI gasoline engine. Equipped with a four-speed manual transmission, the maximum speed is 120km/h, which meets the national III emission standard and can be extended to the national IV standard. It is such a car that its sales volume actually reached an astonishing 30,000 units in the first year of its resumption of production, and the name of "the cheapest scooter in history" was thus well known to consumers.

2008-present
All-round efforts are made in the field of passenger cars, and Zhongtai Automobile is on the right track.

　　With the successful convening of the 2008 Beijing Olympic Games, "energy saving and emission reduction" has become the future development direction advocated by the whole society, and domestic independent brand car companies are focusing on new energy vehicles. Zotye is also unwilling to lag behind in this new energy wave. In the second half of 2008, Zotye decided to develop an electronic control system on its own car platform, and strive to make every model of Zotye have a pure electric version in the future.

　　Just as Zotye was determined to make great efforts to develop new energy vehicles, they made a "big move" at the first auto show after the Beijing Olympic Games. On September 19th, 2008, Zotye launched a modified 2008 model. In the early stage, it launched four models with 1.3L and 1.5L engines, with the price range of 55,900-64,900 yuan, but at this time its name has changed to Zotye 5008. Regarding the change of the model name from "2008" to "5008", the manufacturer said that this actually shows Zotye’s idea of "leapfrog" improvement of this car.

　　So is the fact really as Zhongtai said? The overall shape of the 5008 has not changed much from the previous model, and it still maintains the positioning of a small SUV with Cross crossover style. The redesigned headlights and front bumper add a bit of fashion to it, but this change in details has not added too many points to its appearance. Although the shape is more beautiful than before, it is still not outstanding.

　　In terms of power, Zotye 5008 is still equipped with 4G13 from Mitsubishi and two small-displacement naturally aspirated 4G15 engines, of which the maximum power of the 1.3L engine is increased to 93 horsepower, and that of the 1.5L model is increased to 106 horsepower. Although this performance can meet the needs of transportation in the city, it does not have the performance of "skipping" as Zotye said. However, it is quite surprising that Zotye 5008 still maintains a good sales performance in the shrinking domestic automobile market.

　　In order to improve the corporate image in an all-round way, Zotye launched a brand-new logo in the same period of listing in 5008. The new logo takes the initials "Z" of Zotye Automobile as the main element, which has high recognition and modern and fashionable style. The new LOGO also seems to bring good luck to Zotye. In the first year of its listing, 5008 sold nearly 50,000 vehicles, with an average monthly sales of more than 4,000 vehicles, ranking fifth in the domestic SUV hot-selling list that year. After the success of the first battle, the redesigned Zotye 5008 also brought surprises. Zotye Auto is also gradually familiar with domestic consumers from this time and has become a brand that people can’t forget.

　　In December, 2008, Zotye bought out the first model of Fiat Group-Mengdi Braun. With the smooth production of this MPV model, the cooperation between Zotye and Fiat seems to have been very deep. At the same time, it was even reported that Zotye had bought out four production platforms of M/P/D/L from Fiat, and Palio, which was once produced in Nanjing Fiat, will also be produced in Zotye Factory, renamed Padi and hung with Zotye logo.

　　However, just before the news was confirmed, Fiat jumped out to clarify the facts, saying that it was only a normal business transaction with Zotye. Fiat sold a batch of production equipment and technology to Zotye, and allowed Zotye to use these technologies to produce Zotye’s products, but it never included Fiat’s brand use rights, that’s all. The rumors of "takeover", "deep cooperation" and even "joint venture" exposed by the media have been exaggerated, and Fiat will find another partner in China.

　　Fiat’s face-to-face denial is a temporary ending to this cooperation storm. Time quickly came to the 2009 Shanghai Auto Show. At this auto show, Zotye launched a 2008EV pure electric vehicle with a price of 119,800 yuan. The new car uses lithium-ion batteries, which are compatible with household power supply and fast charging mode. The maximum power of the motor is 37 horsepower, the maximum speed is 110km/h, and the maximum driving range is 300 kilometers, which can meet the needs of people in the city. In August of that year, Zotye 2008EV electric vehicle and BYD F3DM were successfully listed in the first batch of new energy vehicles in China, and they can enjoy the state subsidy policy.

　　After successfully boarding the new energy vehicle subsidy catalogue, Zotye began to rapidly promote the mass production and listing of 2008EV. At the beginning of 2010, the first batch of Zotye 2008EV electric vehicles were officially put on the market. However, unlike ordinary models, Zotye will promote this pure electric vehicle by leasing in the early stage, and the sales method will be decided according to the market situation in the later stage.

　　At this time, Zotye is actually planning a rather grand plan. After experiencing the storm of cooperation with Fiat, Zotye finally chose to change the previous "KD" production mode, digest and integrate the acquired Fiat model platform and technology, and comprehensively make several new cars in China. Domestic models will use a large number of local spare parts and reduce the price. Not only that, the new car will also be rebranded with Zotye’s brand-new "Z" letter logo and use a brand-new name.

　　With the new hatchback car "Lang Lang" rolled off the production line in June, 2010, Zotye’s plan for the new car series "Lang Lang" has surfaced in an all-round way. Counting Lang Yue and Lang Jun, which just rolled off the production line, Zotye has built a brand-new "Lang Series" product line consisting of three new cars. Combined with previous reports, it is not difficult to find that these three new cars are actually built on the Fiat 178 platform acquired by Zotye, and the prototypes corresponding to Langlang, Langjun and Langyue are Fiat Palio, Siena and Dream Braun respectively. It seems that the development and production of new cars with the help of overseas platforms has become the only way for the development of domestic independent automobile brands.

　　With the listing of Lang Yue, Lang Jun and Lang Lang, Zotye has completed the phased layout in the domestic market. Counting the "008" series, Jiangnan series and "Lang series" models, Zotye has formed a complete product line covering the A-class, B-class and SUV markets. It took Zotye only seven or eight years from the beginning of the enterprise to the powerful product camp today.

　　In 2011, Shanghai Auto Show became a stage for Zotye to show the world the development achievements of these years. At this year’s auto show, Zotye brought a variety of concept cars to the show, and its products covered mini-cars, compact cars and SUVs. Such a huge lineup not only surprised consumers, but also made Zotye a highlight of its own brand camp at that auto show. That is, at that auto show, we were surprised to find that all the exhibition cars of Zotye began to be named by letters+three digits.

　　Just as we were puzzled by such naming rules, Zotye gave the answer shortly after the auto show. In May 2011, Zotye announced that the previously listed Langyue was officially renamed as Zotye M300, and took this opportunity to explain the latest naming rules of its products. Zotye will use the naming method of "letters+numbers" in the future, with "Z", "T", "M", "E" and "ZR" representing cars, SUVs, MPVs, new energy vehicles and sports cars respectively. The numbers "100", "200", "300", "600" and "800" after the letters represent the corresponding vehicle platform, and "HB" represents the hatchback vehicle of the same platform. According to such naming rules, it is not surprising that Langyue, which was previously positioned as an MPV model, was renamed M300.

　　In July of the same year, Zotye exposed the product planning of "three SUVs+one car", in which T200 is a small SUV developed on the basis of the previous 5008, and T300 and T600 will be newly developed compact and medium-sized SUVs. As for the remaining car product named Z300, Zotye said it would be a brand-new model developed on the Fiat platform, and many people had been looking forward to this car at that time.

　　In addition, several other models of Zotye have also started to be named by "letters+numbers". Among them, Langjun/Langlang based on Siena and Palio models were renamed Zotye Z200 and Z200HB. These two models were listed on May 20, 2011, and the price ranges were 43,600-68,600 yuan and 49,600-76,600 yuan respectively.

　　The renamed Zotye Z200 has also undergone a makeover in terms of design. The new car has a strong "German flavor", and the design is not amazing but it is still attractive. Zotye designers obviously chose the safest design method, which is undoubtedly in line with the aesthetics of most domestic consumers.

　　Configuration is a big advantage of Z200. Except for the 1.3L entry-level model, the other nine versions are equipped with ABS+EBD system, engine electronic anti-theft system, headlight height adjustable, electric heating rear window, four-door electric window, perforated leather seat, height adjustable steering wheel, automatic driving lock and many other safety and comfort configurations. However, the Z200 has not changed much in terms of power. It is still equipped with 1.3L and 1.5L engines from Mitsubishi, with maximum power of 97 HP and 120 HP respectively. Such comprehensive strength in the domestic automobile market at the end of 2011 obviously does not account for the slightest cheapness, and just at this time, the domestic automobile market also ushered in the cold winter.

　　In 2011, the growth rate of passenger car production and sales in China was only 2.8%, which was the lowest increase in the domestic automobile market in 12 years. The blowout development trend in the past was no longer there, and the China automobile market entered an adjustment period. The sharp decline in growth rate will inevitably bring more fierce competition. For auto brands such as Zotye, which are still in the stage of rising accumulation, 2011 was particularly difficult. According to statistics, in 2011, Zotye’s annual passenger car production and sales volume was only over 90,000 units, which fell to the 35th position in the sales ranking. A major management change concerning Zotye and most domestic independent brand car companies is imperative.

　　Sure enough, the 2012 New Year bell was accompanied by a major personnel change in the domestic automobile industry, and this change happened to be closely related to Zotye Automobile. In 2011, the departure of Xia Zhibing, general manager of BYD Auto Sales Company, caused widespread concern in the industry, and the first heavy news of Zotye Auto in 2012 was that Xia Zhibing had joined and would be the president of Zotye Auto, fully responsible for the management of production, technology and sales. For Zotye at that time, the addition of Xia Zhibing rekindled hope for the enterprise.

　　In May of the same year, Zotye’s first compact car, Z300, was launched. The three models launched in advance were all equipped with 1.5L naturally aspirated engines, and the price range was 5.8999-69.999 million yuan. This new car created by Zotye has really brought surprises to consumers. Although there are still traces of imitation and reference, the full and smooth body lines and generous front face design have left people with a pretty good first impression. The body size of 4565mm×1766mm×1493mm and the wheelbase of 2700mm make it maintain an advantage in the same level of competition.

　　In addition to the refreshing design, the progress of Zotye Z300 interior is also a leap forward. The simple and layered design highlights its orientation towards home use, while the relatively exquisite workmanship materials make it also at a higher level in this level. Configuration has always been Zotye’s strong point. The Z300 comes standard with front and rear fog lights, automatic headlights, remote control keys, driving computer, headlight delay closing system and car body anti-theft system, etc. The high-equipped models are equipped with aluminum alloy wheels, leather seats, electric sunroof, multi-function steering wheel, DVD entertainment system, GPS navigation system and parking image system.

　　In terms of power, Zotye Z300 is equipped with a 1.5L 4A9 series engine from Mitsubishi, with a maximum power of 113 HP and a maximum torque of 141N·m, which is matched with a 5-speed manual transmission. Although the performance of low-priced models in terms of cost performance is not satisfactory, Zotye Z300 still shows a certain comprehensive strength in general. Combined with its highest price of only 70,000 yuan, this car has considerable sales in the majority of second-and third-tier cities, and Zotye Automobile has also stopped falling and rebounded since the second half of 2012.

　　With the launch and release of new models Z300, T200 and Z100 at the 2013 Shanghai Auto Show, Zotye Auto, which had been dormant for two years, ushered in spring in 2013. According to statistics, in 2013, the annual sales volume of Zotye Automobile exceeded 134,000 units, an increase of more than 40% compared with 2012, and the domestic market share of Zotye brand also slowly climbed up driven by sales volume.

　　At the 2013 Shanghai Auto Show, we once again saw the T600, the first medium-sized SUV under Zotye. The front face of this concept car has been readjusted, and all aspects are closer to mass production. In addition, news about the redesigned Z300 and the brand-new high-end car Z500 has been exposed one after another. At this time, Zotye has a more in-depth and detailed idea of the future market, and the Z100 will be mainly put into third-and fourth-tier cities. In order to enhance the overall brand image, Zotye must launch a high-end model with a price of more than 250,000 yuan in the next two or three years.

　　At the end of 2013, the T600, the first medium-sized SUV of Zotye, was officially launched. There were three models equipped with 1.5L turbocharged engine in the early stage, and the price range was 798-99800 yuan. In the later period, Zotye also added two T600 models with 2.0T engines, and the price was correspondingly increased to 113,800 yuan and 115,800 yuan.

　　"Imitation and reference" is often the "killer" of the design of self-owned brand car companies, and this method is tried and tested. Zotye T600 also failed to escape the fate of imitation. Its front design is highly similar to that of Touareg, and its rounded and full body is obviously suspected of drawing lessons from the shape of Audi Q5. After "copying" for more than ten years, Zotye still doesn’t have a car that is a product of completely independent design. For a company with an annual output of more than 100,000 cars, this dilemma has nothing to do with ability, but cares about the attitude and courage of independent innovation.

　　The interior continues the high standard of Zotye. The simple design highlights the stable atmosphere, and the large LCD screen is very eye-catching. The piano lacquer decorative board and the silver plastic decorative board have excellent matching effect, which reveals a sense of fashion and technology. The overall design of the interior is calm and not outdated, and the texture is outstanding. In terms of safety configuration, Zotye T600 is also sincere, and the appearance of front side airbags, front and rear head airbags and engine electronic anti-theft adds competitiveness to it.

　　In terms of power, Zotye T600 has two supercharged engines of 1.5T and 2.0T to choose from. The maximum power of 1.5T model is 162 HP and the maximum torque is 215 Nm. The maximum power of 2.0T model is 190 HP and the maximum torque is 250 Nm. Different versions of models are equipped with 5-speed manual or 6-speed dual-clutch gearbox. After the T600 goes on the market, it will face the strong challenge of its own brand SUV. Haval H6, BYD S6 and Chery Tiggo 5, which have gained a firm foothold in this market segment, will never give up their sales. It is not easy for Zotye T600 to break through.

　　Perhaps it is precisely because of realizing the cruelty of market competition that Zotye launched an overwhelming publicity campaign from the beginning of T600′ s listing, so that this model has always maintained a fairly high exposure in the market. Such frequent exposure has indeed promoted the sales of Zotye T600 to a certain extent. The monthly sales volume of Zotye T600 has remained at around 5,000 units in one year, and it has quickly become another main vehicle of Zotye.

　　Zotye’s offensive is obviously still going on. They brought a newly designed medium-sized car at the 2014 Beijing Auto Show. This new car named Z500 continues Zotye’s latest family-style design style, but the most exciting thing is that at least we can’t see obvious imitation and reference traces from the appearance design of this car. In November 2014, Zotye’s first medium-sized car Z500 went on the market. In the early stage, five models with 1.5T engines were listed, and the price range was locked at 76,800-101,800 yuan.

　　The Z500 maintains a high degree of originality in appearance. Chrome-plated double transverse spokes run through the front grille, and the bottom lines of the front face are sunken, which gives a layered visual effect. Sharp long headlights perfectly blend with the front grille lines to create a handsome look. The wheelbase of 2750mm is also at the mainstream level in the same level.

　　The appearance is bright, and the interior is also refreshing. The Z500 continues the interior design style that appeared on the Z300 before. By adjusting the shape and area of some areas, it further enhances the sense of grade and advanced interior of the whole vehicle. For this level of independent brand competitors, Z500 interior has certain advantages in terms of design and working materials. At present, the Z500 on sale only has a power version of 1.5T, but according to different configurations, the Z500 has two different models of engines, but the maximum output power of these two engines is 150 horsepower, which is matched with a 5-speed manual or CVT gearbox.

　　Also in 2014, Zotye also cooperated with New Ocean Group to launch a pure electric vehicle called Zhidou, and specially established the brand of Zhidou. This cute electric car has a curb weight of only 670kg, uses a permanent magnet DC brushless motor, and has a maximum power of 24 HP, a maximum torque of 82 Nm and a maximum driving range of about 120 km. It is also an electric car used for commuting and transportation in cities. Zotye’s exploration and development in the field of new energy vehicles will also be more and more in-depth.

　　In recent years, Zotye has made full efforts in the passenger car market, especially after Xia Zhibing became the president of the company, Zotye’s combination boxing in products has become more fierce. The appearance of Z300, T600, Z500 and other models has improved the product camp, which also marks the planning and determination of Zotye brand to enter the medium-sized car field. However, in today’s fierce domestic auto market, it is not so easy to get a share. Although the company achieved continuous growth in 2013 and 14, and broke through the production and sales of 160,000 units, the sales volume of Z500 was less than 3,000 in the first month of listing, and the problems of independent research and development and weak innovation ability of enterprises are still firmly in front of Zotye Automobile. Zotye obviously has a long way to go before it wants to turn over.

Summary:

　　From the local hardware machinery factory to today’s large-scale group enterprise, Zotye has both joy and disappointment, laughter and tears along the way. The explosive growth and rapid accumulation of wealth once made Zotye hold high the banner of "acquisition" and once thought that "what you bought is your own". However, cruel market competition makes Zotye see clearly that its progress is still too slow, too slow, and blindly learning from imitation may make it possible for him to live a good life for the time being. It was not until he was about to sit on the mountain, that Zotye suddenly found that independent brands such as Great Wall, Changan, BYD and Chery had already left themselves far behind, and wanted to catch up, only to find that every step he had to take was so difficult.

　　Fortunately, Zotye has finally realized the importance of enhancing its independent research and development capability and cultivating its core competitiveness. From Z500, we have seen Zotye’s determination to abandon the "imitation" mentality and start to really embark on the road of independent research and development. With the development of independent brands today, independent innovation is no longer a "forbidden zone" limited by ability, but a proof of whether an independent car company has the courage to take the first step and whether it can shoulder the pride of "China brand".

　　When we review the history of Zotye brand, the whole series of articles on independent brands will soon come to an end. In the past two years, we have taken stock of the development process of 25 domestic independent brands, and also reviewed several independent car companies that have disappeared but are familiar to people, some of whom have suffered from policies; Some suffer from the lack of core technology; Others stand still and push themselves to the edge of the market. However, we should also see that no matter what type of independent brands, their development process is not smooth sailing, and they all have endless hardships and endless difficulties. "State-owned enterprises are lazy and private enterprises are difficult" is a joke describing the current situation of domestic automobile enterprises, but it also deeply hurts domestic automobile consumers.

　　It is people’s helplessness to domestic car companies to "mourn their misfortunes and be angry with them". However, the love of our country that we can’t give up makes us have infinite expectations and aspirations for our own brands. Even if it is any bit of progress, everyone will see it in their eyes and be warm in their hearts. Because we clearly know that the foundation of China’s automobile industry is very weak, it is difficult for independent brands to develop and go to the sky. It is precisely for this reason that we do not exclude learning from it and are willing to give independent brands more time to precipitate and digest. Let’s applaud our own brands more and boo less, because we believe that one day those independent brands with one heart and one mind will become what others call "China brands" that can make us proud!

　　Facing the coming brand-new era, China brands, build up! (Text/Figure car home Chen Lei)

Beijing Zhengban made [2020] No.15

District People’s governments, municipal government commissions, offices and bureaus, and municipal institutions:

　　With the consent of the municipal government, we hereby print and distribute to you some measures to further support small and medium-sized enterprises to cope with the impact of the epidemic and maintain a stable development.

General Office of Beijing Municipal People’s Government

April 17, 2020

Some measures to further support small and medium-sized enterprises to cope with the impact of the epidemic and maintain steady development

　　In order to thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council on supporting the development of small and medium-sized enterprises, and further accurately help small and medium-sized enterprises in this city to cope with the impact of the epidemic and tide over the difficulties according to the new situation of epidemic prevention and control, the following work measures are formulated on the basis of 16 measures to promote the sustainable and healthy development of small and medium-sized enterprises in this city.

　　First, extend the time limit for the implementation of the rent reduction policy

　　Small and medium-sized enterprises and individual industrial and commercial households that meet the strategic positioning of the capital city, are not within the scope of relief and rectification, and have difficulties in operation, lease the real estate of state-owned enterprises in Beijing and the district to engage in production and business activities, adhere to business according to government requirements, or close down in accordance with epidemic prevention regulations without layoffs or fewer layoffs, and will be exempted from rent in March and April 2020; Leased for office space, 50% rent reduction will be given in March and April 2020. For renting other business premises, the owner (landlord) is encouraged to reduce or exempt the rent for the tenant in March and April, 2020, which shall be settled by both parties through consultation. During the epidemic period, the municipal and district governments will give certain financial subsidies to enterprises that reduce or exempt rents for small and medium-sized enterprises that rent their houses. Encourage characteristic parks, technology business incubators, university science parks, creative spaces, entrepreneurial bases, cultural industrial parks, audio-visual parks and other carriers to extend the rent reduction time to April simultaneously. Private kindergartens that lease the real estate of state-owned enterprises in Beijing and the district to engage in school-running activities, and postpone the start of school in accordance with epidemic prevention regulations without layoffs or fewer layoffs, shall be implemented with reference to the rent reduction policy for small and medium-sized enterprises. If the chain stores established in the form of branches by catering, convenience stores, beauty salons and domestic service enterprises that are seriously affected by the epidemic and registered in Beijing meet the relevant requirements of small and medium-sized enterprises enjoying rent reduction and exemption as stipulated in this article and bear the rent expenses, it shall be implemented with reference to the rent reduction and exemption policy for small and medium-sized enterprises. Encourage central enterprises in Beijing to refer to the above rent reduction and exemption policies.(Responsible units: district governments, Beijing Economic and Technological Development Zone Management Committee, Municipal State-owned Assets Supervision and Administration Commission, Municipal Finance Bureau, Municipal Housing and Urban-Rural Development Committee, Municipal Economic and Information Bureau, Municipal Science and Technology Commission, Municipal Propaganda Department, Municipal Culture and Tourism Bureau, Municipal Radio and Television Bureau, Municipal Sports Bureau, Municipal Education Commission, Municipal Commerce Bureau, Zhongguancun Management Committee, Municipal Cultural Resources Center)

　　Second, strengthen financial support for small and medium-sized enterprises

　　Guide the Bank of Beijing, Beijing Rural Commercial Bank and other financial institutions to implement the national rediscount policy for refinancing small and medium-sized banks, and ensure that all funds are provided with loans to small and medium-sized enterprises at preferential interest rates. By adjusting performance appraisal methods and improving bad tolerance, financial institutions are encouraged to issue micro-financial bonds and set up more loan products for small and medium-sized enterprises. Extend the repayment period for enterprises that have development prospects but are temporarily difficult to repay due to the epidemic. We will improve the function of the service center for first loan and renewal of loans for enterprises, and continuously increase the "first loan rate" of small and medium-sized enterprises and the proportion of small and medium-sized enterprises that have not repaid their loans. Give full play to the role of government financing guarantee and re-guarantee institutions in this Municipality. In 2020, the financing guarantee and re-guarantee fees for small and micro enterprises will be halved, and efforts will be made to reduce the comprehensive financing guarantee rate for small and micro enterprises to below 1%. (Responsible units: Business Management Department of the People’s Bank of China, Beijing Banking Insurance Regulatory Bureau, Municipal Financial Supervision Bureau, Municipal Government Affairs Service Bureau, Municipal Finance Bureau and Financial Control Group)

　　Third, encourage the development of supply chain finance

　　Promote the pilot experience of Haidian District’s confirmation center, give full play to the unified interface role of Beijing Xiaoweijinfu platform, carry out blockchain-based government and state-owned enterprises to confirm the debt relationship with private enterprises and promote supply chain financing throughout the city, strengthen the docking of the confirmation center with Beijing Xiaoweijinfu platform and Zhongzheng accounts receivable financing service platform, and strive to promote the annual accounts receivable financing of small and medium-sized enterprises to exceed 30 billion yuan. (Responsible units: Municipal Financial Supervision Bureau, People’s Bank of China Business Management Department, Beijing Banking Insurance Regulatory Bureau, Municipal Finance Bureau, Municipal State-owned Assets Supervision and Administration Commission, Financial Control Group and Haidian District Government)

　　Fourth, promote the innovative development of large, medium and small enterprises

　　Encourage municipal and district-owned state-owned enterprises and leading enterprises to open up space carriers and scene applications for small and medium-sized enterprises, actively purchase products of small and medium-sized enterprises, form industrial coordination with small and medium-sized enterprises in terms of capital, brand, production and supply, and provide support services for the development of small and medium-sized enterprises. Encourage enterprises to make good use of the capital’s scientific and technological conditions platform and innovation voucher policy. Increase the support of cultural coupons for physical bookstores. (Responsible units: district governments, Beijing Economic and Technological Development Zone Administrative Committee, Municipal Finance Bureau and district finance bureaus, Municipal Economic and Information Bureau, Municipal State-owned Assets Supervision and Administration Commission, Municipal Science and Technology Commission, Municipal Party Committee Propaganda Department, Municipal Cultural Resources Center, Municipal Culture and Tourism Bureau)

　　V. Strengthening the assistance of foreign trade enterprises

　　Promote import and export-related financial institutions to increase credit supply, encourage the expansion of the financing scale of export credit insurance policies, and simplify the procedures for reporting losses and claiming compensation. In accordance with the provisions, issue a factual certificate of force majeure for enterprises affected by the epidemic that cannot perform or perform international trade contracts on time. (Responsible units: Beijing Banking Insurance Regulatory Bureau, Business Management Department of the People’s Bank of China, Municipal Financial Supervision Bureau, Municipal Bureau of Commerce, Municipal Council for the Promotion of International Trade, The Export-Import Bank of China Beijing Branch, Third Business Department of China Xinbao Company and other financial institutions)

　　Six, support the development of small and medium-sized enterprises in science and technology

　　Encourage venture capital institutions to accelerate investment during the epidemic period, and give financial support to high-quality high-tech small and medium-sized enterprises such as incubators that have obtained venture capital and urgent follow-up financing needs within the Zhongguancun demonstration zone. Give a certain proportion of risk subsidies to venture capital institutions with good investment effects. If the first round of investment is carried out, the single subsidy will not exceed 500,000 yuan, and the total annual subsidy of a single institution will not exceed 1.5 million yuan; After the first round of investment, the single subsidy shall not exceed 1 million yuan, and the total annual subsidy of a single institution shall not exceed 2 million yuan. Small and medium-sized scientific and technological enterprises registered in Zhongguancun Demonstration Zone and eligible for financing through scientific and technological credit products will be given discount support for corporate loans, and the discount ratio will be increased from 40% of the actual loan interest to 50%. The annual interest subsidy for a single credit product of each enterprise will not exceed 500,000 yuan. Adjust the reporting standards for R&D cost subsidies for small and micro science and technology enterprises in Zhongguancun, and eligible enterprises with operating income of less than 20 million yuan can declare R&D cost subsidies. (Responsible units: Zhongguancun Management Committee, Municipal Science and Technology Commission and Municipal Finance Bureau)

　　Seven, to ensure the orderly resumption of small and medium-sized enterprises.

　　Clean up the unreasonable restrictions and simple control regulations for small and medium-sized enterprises to resume work and production, and set no pre-approval review for the resumption of work and production except for the restrictions announced by the state and this Municipality according to the epidemic prevention situation. Restaurants, vegetable shops, beauty salons, convenience stores, repair shops, etc. closely related to residents’ lives can decide to resume work and production independently, provided that the prevention and control requirements are observed. Units that meet the requirements that the office space of employees is not less than 1 meter and the usable area of each person is not less than 2.5 square meters can arrange for employees to return to work on the premise of doing a good job in epidemic prevention management in a single space with a large number of employees. Tourist attractions and outdoor fitness venues, which mainly focus on outdoor sightseeing, resumed operations in a safe and orderly manner. For those who hold "Beijing Health Treasure" and the health status is "nothing unusual", they will go in and out of public places such as commercial buildings, supermarkets, restaurants, factories, construction sites, parks and scenic spots, and various stores, take public transport, and go in and out of communities and villages to carry out activities of resuming work and production, and no other health proof materials related to epidemic prevention are required. (Responsible units: district governments, Beijing Economic and Technological Development Zone Administrative Committee, Municipal Development and Reform Commission, Municipal Bureau of Economy and Information Technology, Municipal Health and Wellness Commission, Municipal Housing and Urban-Rural Construction Commission, Municipal Bureau of Commerce, Municipal Bureau of Culture and Tourism, Municipal Sports Bureau, Municipal Urban Management and Law Enforcement Bureau, and Municipal Market Supervision Bureau)

　　Eight, increase support for enterprises to stabilize their posts.

　　Combined with the new situation of epidemic prevention and control normalization, we will increase the support of social insurance funds, and provide business training for employees of small and medium-sized enterprises in key industries such as scientific and technological innovation, urban operation security, and life service industry, so as to promote the skills improvement and stable employment of employees. Enterprises with difficulties in production and operation and risks of unemployment can also enjoy temporary post subsidies. (Responsible units: district governments, Beijing Economic and Technological Development Zone Administrative Committee, Municipal Human Resources and Social Security Bureau, Municipal Education Commission, Municipal Culture and Tourism Bureau, Municipal Sports Bureau, Municipal Science and Technology Commission, Municipal Economic and Information Technology Bureau, Municipal State-owned Assets Supervision and Administration Commission, Municipal Commerce Bureau, Municipal Party Committee Propaganda Department, Municipal Finance Bureau, Municipal Postal Administration Bureau, and Municipal Equity Exchange Center)

　　Nine, the establishment of small and medium-sized enterprises operating conditions monitoring and early warning mechanism.

　　Each district strengthens the daily monitoring of key indicators such as the number, operating conditions and employment situation of small and medium-sized enterprises within its jurisdiction, regularly sorts out the demands of small and medium-sized enterprises, improves the forward-looking and pertinence of monitoring and analysis, and promptly warns of possible problems. The municipal statistical department shall conduct a monthly sampling survey on the operating conditions of small and medium-sized enterprises in various districts. (Responsible units: district governments, Beijing Economic and Technological Development Zone Administrative Committee, Municipal Bureau of Statistics, Municipal Development and Reform Commission, Municipal Bureau of Economic and Information Technology, Beijing Taxation Bureau)

　　All districts, departments and units should deeply understand the significance of promoting the stable development of small and medium-sized enterprises to ensure employment, people’s livelihood, stability and innovation, and take helping small and medium-sized enterprises as an important task at present. It is necessary to adhere to departmental coordination, urban linkage, and precise efforts, to be anxious about the urgency of enterprises and to think about what enterprises think, so that small and medium-sized enterprises can have more real sense of gain. All districts should fulfill their territorial responsibilities, formulate detailed implementation rules in light of local conditions, and do a good job in implementing them. During the epidemic, they should strengthen the service of visiting enterprises, understand and respond to the demands of enterprises in a timely manner, and ensure the stable operation and employment of enterprises in the region.

Li Xin is very proud that it can help more young people returning home to start businesses. (Photo by wanglili)

　　Cctv news(Reporter wanglili): Yinchanggou Village, Foping County, Shaanxi Province is a mountain except a mountain.

　　In 2006, in order to make a living, only Jiang Dong, a villager with junior high school education, walked out of the mountain in Yinchanggou Village. At the age of 20, he felt that only by going out could he see hope and get rid of poverty.

　　In 2013, Jiang Dong, who had been working outside for seven years, was getting married and returned to his hometown with his wife Li Xin, who also worked in Wuxi Hotel.

　　After the banquet, looking at the elderly parents and thinking about the upcoming baby, after repeated discussions, the two decided not to go out and stayed in their hometown to find a way to start a business.

　　At this time, my hometown is still a high mountain, and the monotonous and repetitive scene makes Jiang Dong feel very confused. "When I was in Wuxi, the two of us worked in hotel management, and we had experience in this field. We wanted to continue to engage in our old job, but our hometown simply did not have these resources and needs."

　　Just when the couple were at a loss, they accidentally walked into the furniture city, and a palm mat with a selling price of nearly 10,000 yuan suddenly aroused Jiang Dong’s interest. "There are mountain palms all over the mountains in my hometown. Why can’t we make our own palm mats?"

　　As the saying goes, relying on mountains to eat mountains, relying on water to draft. Yinchanggou village has more than 6500 mu of forest land, which is very rich in forest land resources. Wild palm is a common forest in Qinling Mountain, which has the characteristics of moisture resistance, corrosion resistance and no insects. However, the mountain palm resources can not be further processed, which is also a problem that has been puzzling the local income increase. In this way, the green, environmentally-friendly and promising palm mat project was supported by the local government. At the end of 2014, Jiang Dong and his wife Li Xin, after systematically learning related technologies, took more than 200,000 yuan accumulated from working and set up a mountain palm professional cooperative in their farmyard.

　　After several years of hard work by the couple, the humble palm forest on the hillside has become a beacon. “6— 16 cm palm mat, the current market price is 480 yuan — From 3,000 yuan, we can sell more than 20 palm mats a day, with a turnover of 30,000 yuan. " Li Xin said.

　　Like many mountain villages, the villagers in Yinchanggou Village are mostly elderly people, and the loss of young and middle-aged people is serious. Many elderly people and women who stay at home have to take care of their children and fields, so they can’t go to work in the factory. According to their living characteristics, Li Xin distributed some of the knitting, sewing and packaging of brown mats so that they could finish them at home.

　　"In this way, they can not only take care of their families, but also have extra income to subsidize their families." Li Xin said that at present, the company has changed from the original small family workshop to industrial production, with an annual output value of 27 million yuan. In addition, by encouraging villagers to work in factories, share shares and share dividends, and collecting and sorting brown hair, transportation and sales, more than 100 people were recruited to work and increase their income, which was recognized by Foping County as a "demonstration base for returning migrant workers’ entrepreneurship".

　　If education is a long-term way to change the face of poverty, Mao Youbin, secretary of the branch of Yinchanggou Village, thinks that the rural economy can be better developed by giving the people the job opportunity to earn money and support their families at home, and by increasing their income through employment nearby.

　　"It is necessary to introduce enterprises, stay and serve well." In the interview, this is what the reporter heard the most from the local cadres. From individuals to groups, from rural areas to cities, from leaving to feeding back, with more and more policy support, I believe that more and more people who leave home are preparing for a better return home.

　　Cctv newsAccording to the website of the Central Meteorological Observatory, it is estimated that from 08: 00 on the 9th to 08: 00 on the 11th, the lowest or average temperature in the eastern part of northwest China, most of Inner Mongolia, most of North China, most of Northeast China, Huanghuai, western and northern Jianghan, northwestern Jianghuai and western Jiangnan will drop by 6 ~ 8℃, and the Central Meteorological Observatory will continue to issue a blue warning of cold wave at 6: 00 on November 9th. Affected by cold air, sleet or snow will appear in central and eastern Inner Mongolia and most parts of Northeast China.

　　Cooling occurred in the eastern part of Northeast China and northern Xinjiang.

　　Yesterday, snowfall, rain or sleet was 1 ~ 7 mm in parts of northeastern Xinjiang, northeastern Jilin, southern Qinghai and northeastern Tibet; Moderate rain occurred in parts of southeastern Guangxi and eastern Hainan, and the local area was heavy rain.

　　At 5 o’clock today, compared with 5 o’clock yesterday, some areas in the eastern part of Northeast China and northern Xinjiang have cooled by 6 ~ 8 C, and the local temperature has dropped by 10 ~ 12 C.

　　Cold air affects the heavy snowfall in Inner Mongolia, Heilongjiang and other places in the central and eastern regions.

　　It is estimated that from 08: 00 on the 9th to 08: 00 on the 11th, the minimum or average temperature in the eastern part of northwest China, most of Inner Mongolia, North China, most of Northeast China, Huanghuai, western and northern Jianghan, northwestern Jianghuai and western Jiangnan will drop by 6 ~ 8℃, among which, the temperature drop in some areas of northwestern Shaanxi, western and northern Shanxi, central Inner Mongolia, eastern Jilin and northeastern Liaoning can reach 10 ~ 12℃. In the early morning of the 11th, the minimum temperature line of 0℃ will be located in southern Gansu, northern Guanzhong Plain in Shaanxi, central Hebei and southern Liaodong Peninsula. The Central Meteorological Observatory continued to issue a cold wave blue warning at 6 o’clock on November 9.

　　Affected by cold air, sleet or snow will appear in the central and eastern Inner Mongolia and most of the northeastern regions, with moderate to heavy snow and local snowstorms in parts of northeastern Inner Mongolia, northeastern Heilongjiang and eastern mountainous areas of Jilin.

　　Affected by cold air, during the day on the 10th, there were 7-8 northwest winds with gusts of 9-10 in Bohai Sea, Bohai Strait, northern and central Yellow Sea. In addition, from the night of the 9th to the night of the 11th, affected by the tropical system, there will be 7-8 winds in the central and southeastern parts of the South China Sea, with winds of 9-10 and gusts of 11-12 in some areas. The Central Meteorological Observatory issued a gale forecast at sea at 06: 00 on the 9th.

　　Before the influence of cold air, on the 9 th, there were intermittent mild to moderate haze in central and southern North China, western Huanghuai, Shaanxi Guanzhong, western Jianghuai, Jianghan, central and western Jiangnan and southern Sichuan Basin. From the night of the 9th, due to the influence of cold air, the haze weather in the above areas will weaken and dissipate from west to east.

　　Future specific forecast

　　From 08: 00 on the 9 th to 08: 00 on the 10 th, there were small to medium snow or sleet in central and eastern Inner Mongolia, north-central Northeast China, south-central and eastern Qinghai, northern Tibet and central Gansu, among which there were heavy snow and local snowstorms in parts of northern Heilongjiang and northeastern Inner Mongolia. There are small to moderate rains and local heavy rains in the southeastern part of Northwest China, the eastern part of Southwest China, the northern part of Huanghuai, the southern and eastern parts of North China, the southern part of Northeast China, the central and western parts of Jiangnan, and the northwestern part of Guangxi. There are 4-6 northerly winds in central and eastern Inner Mongolia, North China, Northeast China and Huanghuai. There are 7 ~ 8 northeast winds and 9 gusts in the Taiwan Province Strait.

　　From 08: 00 on the 10 th to 08: 00 on the 11 th, there were heavy snow and local snowstorms in parts of the western Tianshan Mountains in Xinjiang and Altay Mountains, northeastern Heilongjiang, and eastern Jilin Mountains; There are small to moderate rains or showers in the southeastern part of Northwest China, the eastern part of Southwest China, the western part of Huanghuai, the western part of Jianghan, most of the south of the Yangtze River, southern Yunnan, the eastern part of Hainan Island and Taiwan Province. There are 4 ~ 6 winds in central and eastern Inner Mongolia, Northeast China and North China. There are 7-8 winds and 9 gusts in the Bohai Sea, the Bohai Strait and the northern and central parts of the Yellow Sea. There are 7-8 winds and 9 gusts in the north sea area south of the central and southeast of the South China Sea. The winds in some sea areas can reach 9 and the gusts are 10-11.

　　From 08: 00 on the 11 th to 08: 00 on the 12 th, there were small to medium snow or sleet in parts of northern Xinjiang and northern Gansu; There are small to moderate rains or showers in the southeastern part of Northwest China, the eastern part of Southwest China, Jianghan, the northern and western parts of Jiangnan, southern Yunnan, western Guangxi, southern coastal areas of Guangdong, Hainan Island and eastern Taiwan Province. There will be 7-8 winds and 9 gusts in the central and western parts of the South China Sea, and the winds in some areas can reach 9-10 and 11-12 gusts.

Submit information and make an appointment for consultation. For more information, please enter the company email address to check the details. If you have any questions, please send an email to the following email address to inquire about data-group@gasgoo.com’s consultation telephone number: 021-39586681. Submit the replay of Dazhuo Zhijia Small Classroom immediately. (9) Can you keep the bottom line of driving safety end to end? +Pay attention to Gaishi Automobile Bi Yuling 2025-03-27 How much do you know about intelligent driving? Da Zhuo Zhi drives a small class to take you to quickly increase your knowledge! Issue 9: Can end-to-end keep the bottom line of driving safety? 6 WeChat friends circle related articles Dazhuo Zhijia small class (7) What kind of solution do you need to drive out to sea? Bi Yuling’s great wisdom drives a small classroom (6) What are the problems faced by wisdom driving out to sea? Bi Yuling drives a small class with great wisdom (5) How long before AI’s driving ability surpasses human drivers? Bi Yuling’s Big Smart Driving Classroom (4) How to understand that VLA will become the optimal solution for the next generation of high-level smart driving mass production? Bi Yuling’s big, outstanding and intelligent driving class (3) How the big model makes intelligent driving smarter Bi Yuling comments on opening the APP, and see more comments. The global vision of the Geshi car APP, the voice of China, come and experience it. Open the prompt and automatically close it after 2 seconds.

The 9th China Network Audio-visual Conference held more than 40 high-quality forums, exhibitions, conferences and other activities, and invited more than 300 guests from related fields to give speeches and share them, with 5,000 industry guests attending.

June 3, 2021 — On the 5th, the 9th China Internet Audio-visual Conference was held in Chengdu. As a national event with the largest scale and the highest specification in China’s network audio-visual industry, the conference further deepened the discussion on the theme of high-quality innovative development of network audio-visual, and released a number of important industry signals, which aroused widespread concern and heated discussion.

The conference was hosted by the State Administration of Radio and Television and the Sichuan Provincial People’s Government, with the Central Network Information Office as the guiding unit, and undertaken by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government. With the theme of "A New Journey of Seeing and Hearing", the conference held more than 40 high-quality forums, exhibitions, conferences and other activities. The online conference interacted with the offline conference synchronously, and invited more than 300 guests from related fields to give speeches and share, with 5,000 guests from the industry.

In addition, in order to continue to play the role of the "wind vane" of the conference, the ninth China Internet Audio-visual Conference also innovatively designed a number of "firsts" — — For the first time, a short video live broadcast day was set up, an international communication summit was held for the first time, and a high-tech audio-visual technology experience exhibition was set up for the first time.

Focus on the main theme and celebrate the centenary of the founding of the party

The 9th China Internet Audio-visual Conference highlighted the study and education of Party history and the design of excellent online audio-visual works to celebrate the centenary of the founding of the Communist Party of China (CPC), and planned rich theme activities such as "Exhibition of Excellent Programs to Celebrate the Centenary of the Founding of the Communist Party of China (CPC)" and "Release of Excellent Short Video Works with Hundred Years of Wonderful Short Video", which were promoted simultaneously online and offline in the form of pictures, videos, audio and interactive experiences, profoundly showing the glorious course and great achievements of the Party’s century-long struggle, and the achievements of excellent online audio-visual programs and the style of party building in the audio-visual industry.

In the online part of the boutique program exhibition, a network audio-visual boutique program exhibition area celebrating the centenary of the founding of the Party was opened in the cloud exhibition hall of official website and official website applet, and it was exhibited in the form of "graphic +3D renderings"; The offline part is also splendid, and the booth is organized and set up, which is divided into five major areas, such as online movies (online dramas, online movies, online animations), online variety shows, online documentaries, short videos and online audio programs. It is organized and set up by China Network Audiovisual Program Service Association, and displayed in the form of graphic posters, videos, AI smart devices, etc., with an endless stream of visitors.

In the "Works", a number of outstanding works with China characteristics, China spirit and China’s creation present the Communist Party of China (CPC)’s great achievements in economic construction, political construction, cultural construction, social construction and ecological civilization construction in the past 100 years. Among them, the documentary "A Hundred Years of Making Steel: the Communist Party of China (CPC)", "Eleven Books" to Witness the Initial Heart and Mission, and the film and television drama "Ideal Shines on China" directed by the State Administration of Radio, Film and Television have aroused enthusiastic response. Up to now, the total broadcast volume has exceeded 2.07 billion times, 250 million times and 170 million times respectively.

At the same time, Chengdu has specially planned a series of activities to create an urban atmosphere of "Celebrating the Centennial Birthday and Audiovisual Bright Future", and set up 100 atmosphere punching points in Chengdu to create a strong atmosphere for all people to participate in celebrating the Centennial Birthday and create a great historical cause, making this conference an important platform to focus on the main theme propaganda, focus on the center and serve the overall situation.

Standing at the historical key node of the centenary of the founding of the Party, major media platforms have also concentrated their resources, carefully organized and planned, actively laid out the main theme content, and solidly promoted the theme propaganda work.

According to Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the General Manager’s Office, the works of the General Station to celebrate the centenary of the founding of the Party are closely related to the main theme, focusing on "networking" and "youthfulness". For example, CCTV News launched works such as "They were young at that time", "Their love at that time" and "Their friendship at that time", which vividly showed the struggle spirit of the Communist Party of China (CPC) people from the small incision of life, emotion and thought that contemporary young people felt the same. The innovative media products such as Red Map, Watching the Red Boat with Billions of Pixels in a Hundred Years after the Founding of the Party, Watching China by Bus, and C Major released by CCTV, etc., broke the time-space boundary and triggered hundreds of millions of netizens to visit exhibitions and punch cards in the cloud.

In order to welcome the centenary of the founding of the Party, Tencent Video has reserved many kinds of fine content, such as "Seeing Words as Face, Beginning Season", "First-class Response" and "Ebola Frontline". In addition to the explosive drama The Awakeing Age, Youku also launched hit dramas such as "Trumpet in Place" and "Tour Prosecutor Group"; Iqiyi has released realistic dramas such as Ideal City, Ace Force and Life Home.

Short video is developing rapidly.

On June 2nd, China Network Audiovisual Program Service Association took the lead in publishing the Research Report on Network Audiovisual Development in China in 2021 (hereinafter referred to as the Report). According to the Report, as of December 2020, the number of online audio-visual users in China reached 944 million, and the number of short video users reached 873 million. Moreover, the growth of users of short videos is the most obvious, from 817 million in June 2020 to 873 million in December 2020 in just half a year.

At the press conference, Zhou Jie, Deputy Secretary-General of China Network Audiovisual Program Service Association, made a further interpretation of the Report. He said that short videos not only have the fastest growth, but also continue to grab users’ attention. 53.5% of users watch short videos every day, and compared with comprehensive videos, short videos have the highest user loyalty. "Not long ago, the average daily usage time of short videos increased again, reaching 125 minutes as of March this year, surpassing instant messaging and becoming the network application with the longest daily usage time per capita."

Behind the increasingly vigorous development of short video, the war between long and short video platforms is imminent, especially the copyright issues arising from editing, cutting, handling, dissemination and re-creation of film and television works have become the focus.

"New Video" Helps Rural Revitalization

In recent years, under the background of "internet plus", the fields of "agriculture, rural areas and farmers" have been rapidly combined with e-commerce, live broadcast and short video, and these "new video" forms have also played a very good role in boosting rural revitalization. This was reflected in the 2021 "New Video Night" of the 9th China Network Audiovisual Conference and the annual sharing meeting of short video creators.

At the sharing meeting, a group of short video creators from the countryside made a collective appearance, and many wooden figures, Xiaoying couples, and the No.1 note children’s choir of Xidewar School in Liangshan Prefecture performed at the scene. Many bloggers also brought their hometown specialties and shared their stories. Through short videos or live broadcasts, some of them can make rice noodles and mangoes hidden in the mountains in the past more tasted by "foodies" everywhere; Some make paper-making, clay sculpture, bamboo weaving and other crafts get public attention again; Others show the natural beauty of various places and call on more people to join the team of environmental protection.

Among them, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, dressed in national costumes, directly turned into a recommender and invited netizens to enjoy the beautiful scenery in Ganzi Prefecture. "We have blue sky and green mountains in Ganzi, and invite everyone to visit Ganzi." According to Liu Hong, Ganzi received 31 million tourists last year. This year, they set a "small goal", hoping to exceed 35 million.

Zheng Hongjie, a "craftsman", Peng Xiaoying and Fan Deduo, a couple of Wenzhou farmers, Zhang Fei, the first secretary of poverty alleviation in Ganjiagou Village, Laoying Township, Xiaojin County, Aba Prefecture, Lu Weijian, a guardian of ancient paper, and Wu Zhaoguo, a young entrepreneur born after 1985, were also named as "stars of strength" at the sharing meeting in recognition of their outstanding contributions in rural revitalization and inheritance of intangible culture.

In order to better display the audio-visual value delivered as a "short video+live broadcast" platform, Aauto Quicker set up a number of booths at the conference. Among them, two documentaries of Aauto Quicker users’ stories, The Flower Fairy on the Little Four Wheels and Out of the Black Eye Bay, reflected the magnificent historical picture of China’s land winning the battle against poverty at the work exhibition celebrating the 100th anniversary of the founding of the Communist Party of China (CPC).

In addition, at the short video and live broadcast industry summit forum, Cao World Expo, general manager of Aauto Quicker Science and Technology Business Revenue Management Center, proposed that the future business model will be transformed into a model with trust economy as the core. He believes that the short video platform should provide a series of commercial solutions such as traffic reach, business precipitation and infrastructure capacity of middle Taiwan, so as to realize the trust economy model, and take into account the comprehensive interests of creators, merchants, brands and user experience, taking into account experience and revenue. This will undoubtedly help to ensure the continuous income of creators.

Strengthen international communication and tell the story of China well.

The Internet Audio-visual International Communication Forum hosted by the International Cooperation Department of the State Administration of Radio, Film and Television and hosted by Mango TV was held on the afternoon of June 3, which was the first time that an activity with the theme of international communication was presented at the Internet Audio-visual Conference. At the forum, representatives from online audio-visual platforms, overseas promotion agencies, intelligent terminal enterprises and industry experts conducted in-depth discussions on how to do a good job in international communication of online audio-visual under the background of deep media integration.

At the event site, the launching ceremony of the first International Short Video online celebrity Competition, an international communication series of "A Hundred Years of Beautiful Life", was held.

In his speech, Yan Chengsheng, Director of the International Cooperation Department of the State Administration of Radio, Film and Television, said that by planning and implementing the series of activities of "A Hundred Years of Beautiful Life", the State Administration invited Chinese and foreign netizens to tell the story of China’s common pursuit of dreams with people all over the world by using the carrier of new media in the form of short videos, so as to record the beautiful life and convey the strong voice of the times. Facing the new situation and challenges, we should deeply understand the structural changes of international audience and international market, promote the creative transformation and innovative development of political, economic, technological and cultural advantages to international communication advantages, and find the resonance between China and the world through audio-visual works with quality, temperature and emotion.

Miao Zhihong, Party Secretary and Director of Jiangsu Radio, Film and Television Bureau, said that with the care and support of the International Department, Network Department and China Network Audiovisual Program Service Association of the General Administration of Radio, Film and Television, Jiangsu Bureau will further improve its political position, base itself on an international perspective, strengthen cooperation and coordination, actively coordinate resources, and jointly run the event well with characteristics and achieve results. At the same time, we will also take this event as an opportunity to adhere to the mission of the new era of radio and television, uphold the innovative genes in the network era, and make all-round efforts in the main body of the network audio-visual market, service platform, industrial base, and talent team construction, and strive to empower international communication with the high-quality development of network audio-visual.

In the next keynote speech on "International Communication Mode of New Media", Zhang Yan, deputy director of the Propaganda Department of Hunan Provincial Party Committee, secretary of the Party Group and director of the Provincial Radio and Television Bureau, stressed that strengthening the construction of international communication capacity, telling the Hunan chapter of China story well and promoting Chinese culture to go abroad are related to the promotion of Hunan’s cultural soft power, which is a systematic project with strong policy, strong professionalism and wide coverage. First, we should take on the mission in firm cultural self-confidence and contribute to Hunan’s strength; Second, we should tell the story of China well in the world language and speed up the pace of "going out"; The third is to promote Huxiang culture to the international community and be a cultural pioneer of the "Belt and Road".

"IP resources are the embodiment of the country’s soft power." Zhou Kui, an associate professor in the Department of Journalism and Communication of China Communication University, said that in the era of mass communication, there are many strong IPs in China. For example, when it comes to China Kung Fu, foreign audiences will think that although these IPs are still strong, China needs more international IPs of this magnitude after entering the new era of network audio-visual.

Lin Luhua, Chairman of Yawen Communication Group, believes that it is not easy to build a well-known China IP in the world. Lin Luhua said that among the top 100 IPs of YouTube, the world’s largest video site, there is no IP from China. "There is a big gap between our content dissemination and influence and overseas media and institutions."

The forum also held a round-table forum on "The Road of Integrated Development of Internet Audio-visual from Content Creativity to Communication Channels Internationalization", and invited many representatives of platform operators and content creation institutions to share their experiences and understandings on the international market expansion, overseas audience analysis and localization management of China film and television content. At the end of the forum, the research report on the development and governance of international network audiovisual was released, and the "China in 2021 — ASEAN Friendship and Cooperation Theme Short Video Contest ".

Development Planning of Sports Industry in Hangzhou during the Tenth Five-Year Plan

The "Fourteenth Five-Year Plan" period is an important opportunity period for our city to persist in deepening reform and innovation and promote the high-quality development of sports. In order to co-ordinate the work of sports industry in our city during the 14th Five-Year Plan period, this plan is formulated according to the deployment of Zhejiang Sports Industry Development Plan and Hangzhou Sports Development Plan. The planning scope is the administrative area of Hangzhou, and the planning period is 2021-2025.

I. Basis and background

(A) realistic conditions

During the "Thirteenth Five-Year Plan" period, under the background of rapid economic and social development, the sports industry in our city has been growing in scale, with an obvious growth rate, and gradually formed a relatively perfect industrial system, a prosperous consumer market, excellent brand competitions, a fair market environment and a high fitness enthusiasm, laying a solid foundation for the sports industry in our city to achieve high-quality development goals in the "Fourteenth Five-Year Plan".

1. The scale of the industry has grown and the brand effect is remarkable. During the "Thirteenth Five-Year Plan" period, the scale of the sports industry in our city continued to grow, and the total output value of the sports industry accounted for a gradual increase in the city’s GDP. In 2019, the total output value of the sports industry reached 68.5 billion yuan, and the 60 billion output value target of the "Thirteenth Five-Year Plan" was completed ahead of schedule. By the end of 2020, there were 7,790 sports enterprises in our city’s sports enterprise directory database, of which 6,111 pieces of data were verified and entered into the provincial sports enterprise directory database. Successfully created a national sports and leisure township, listed in the provincial sports and leisure township training list of 4, sports and leisure tourism demonstration base of 5, 7 boutique routes, listed in the provincial sports brand event directory database of 19 projects, and strive to play the role of demonstration and guidance of industrial brands.

2. The industrial structure was formed and industrial integration was strengthened. During the "Thirteenth Five-Year Plan" period, the city basically formed an industrial structure dominated by sporting goods manufacturing, sports fitness and leisure, sports competition and performance, and coordinated development of sports leisure, sports training, sports tourism, sports cultural creation and sports health services. The sales of sports lottery tickets grew steadily, reaching 16 billion yuan, far exceeding the target of 10 billion yuan in the 13 th Five-Year Plan. The integration of sports industry with tourism and leisure, cultural creativity, digital economy, medicine and health care, film and television media and other industries has been continuously strengthened, and the scale of leisure sports industries with their own characteristics, such as mountain outdoor, water sports, air sports, ice and snow sports, outdoor adventure and jungle crossing, has continued to grow, forming a number of outstanding sports tourism destinations with international reputation, and promoting the development of tourism, culture, finance and other industries together.

3. Brand building, led by key enterprises. Taking the Asian Games City Action Plan as the starting point, our city vigorously promotes the settlement of international brand events and the cultivation of local sports brand events. In 2019, the city held more than 1,600 sports events, and successfully held more than 10 local international brand events in Hangzhou, such as Qiantang River International Surfing Competition, International (Hangzhou) Yixing Conference, and Hangzhou (West Lake) International Famous School Rowing Challenge, which provided rich events for the citizens and played an important role in creating an international "sports event window" with Hangzhou characteristics, promoting the transformation and upgrading of sports consumption, and demonstrating the new kinetic energy of the sports industry. In the past five years, the city has basically formed competitive sports enterprises and brands that manufacture water sports equipment, outdoor sports equipment and family fitness equipment, and built two national sports industry demonstration units, five provincial sports manufacturing demonstration enterprises and eight provincial sports service demonstration enterprises, which have made outstanding contributions to improving and expanding the industrial chain, promoting the coordinated development of upstream and downstream enterprises, promoting industrial agglomeration and activating the sports industry ecosystem.

4. The development environment is optimized and the development effect is remarkable. During the "Thirteenth Five-Year Plan" period, a total of 81 projects received provincial sports industry support funds, and the total amount of sports investment was 1.624 billion yuan, which injected financial impetus into industrial development. A series of documents, such as "Implementation Opinions of Hangzhou Municipal People’s Government on Accelerating the Development of Sports Industry and Promoting Sports Consumption", were issued, surveys of sports enterprises and sports institutions were widely carried out, and the directory database of municipal sports industry institutions was continuously built, which created a good development environment for industrial development.

During the "Thirteenth Five-Year Plan" period, the development of sports industry in our city has achieved remarkable results, but there are still some prominent contradictions and problems in the process of development: First, the development quality, intensive degree and overall level of sports industry are not high; Second, the vitality of sports market players and citizens’ enthusiasm for sports consumption still need to be improved, and the basic public sports service system still needs to be improved; Third, sports laws and regulations are still not perfect, sports industry statistics work is relatively weak, and sports industry-related management talents and technical talents are scarce.

(B) the background of the situation

During the "14th Five-Year Plan" period, our city will hold a series of major international and domestic events such as the Asian Games, and the development of sports industry will usher in unprecedented opportunities.

1. The hosting of a series of major international and domestic events such as the 2022 Asian Games will become an important opportunity for the development of sports industry in our city. Holding major international sports events will bring important opportunities for our city to speed up the internationalization process, improve the basic public service system, speed up the construction of smart cities, optimize the facilities and functions of venues, promote the development of economic agglomeration of sports events, cultivate citizens’ awareness of national fitness, and cultivate the sports market. It will also become a powerful promoter for our sports industry to build a modern industrial system and achieve high-quality development.

2. The vigorous development of digital economy will become an important driving force for the development of sports industry in our city. Digital economy will become an important starting point for economic transformation and upgrading, quality improvement and efficiency improvement in our city, and the deep integration of digital technology and sports real economy will further promote the transformation of production mode and the improvement of production efficiency in sports industry. By using new technologies such as mobile Internet, big data, artificial intelligence and Internet of Things, we will promote sports scene perception, sports experience data, sports display video and sports social context, promote the integration and innovation of sports products and services online and offline, and provide new kinetic energy for the high-quality development of sports industry.　

3. The increasing multi-level, diversified and all-round sports consumption demand of citizens will put forward higher requirements for the development of sports industry in our city. The "Fourteenth Five-Year Plan" period is an important period for our city to change the mode of economic development and promote the green, healthy and safe development of consumption. With the growth of citizens’ disposable economic income, the increase of leisure time and the improvement of fitness consciousness, the demand for sports, health and tourism, which are closely related to citizens’ quality of life and quality of life, will be released rapidly, which will provide strong support for the development of sports industry in our city and put forward higher requirements for the development of sports industry in our city.

Second, ideas and goals

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th and 5th Plenary Sessions of the 19th National Congress, implement the important exposition of the Supreme Leader’s General Secretary on sports work and accelerate the decision-making arrangements for building a sports power, adhere to the general tone of striving for progress while maintaining stability, seize the important opportunity of holding the Asian Games in Hangzhou in 2022, and take the overall goal of building a "city of sports events" and "city of outdoor sports". With the theme of promoting the high-quality development of the sports industry, guided by meeting the diversified and multi-level sports consumption needs of citizens, and focusing on building a modern sports industry system, we will deepen the supply-side reform of the sports industry and make the sports industry a new kinetic energy and an important economic growth point for our city to promote economic transformation and upgrading, stimulate consumption, expand domestic demand and serve people’s livelihood.

(2) Development principles

1. Insist on deepening reform and strengthen the guidance of policy planning. Insist on deepening reform, speed up decentralization, and promote the modernization of government governance system and capacity through the "streamline administration, delegate power, strengthen regulation and improve services" reform and innovation of a flexible and efficient sports management system and operation mode. Further implement a series of policies on the development of sports-related industries promulgated by the state and this province, work out five-year and ten-year development implementation plans for the sports industry in this city and all districts and counties (cities), speed up the layout of future-oriented factor resources around key industrial chains, leading enterprises and demonstration projects, and strengthen the support and guidance role of industrial planning.

2. Adhere to market orientation and stimulate the vitality of market players. Give full play to the decisive role of market players in resource allocation, improve the market mechanism, cultivate market players and tap market demand. Give further play to the important role of the government in regulating market order, providing public services, strengthening social governance and conducting market supervision, and create a relaxed and harmonious market environment.

3. Adhere to the people-oriented principle and uphold the initial intention of benefiting the people through sports. Adhere to the people’s dominant position, people-oriented, sports benefit the people, stimulate the enthusiasm and enthusiasm of citizens to participate in physical exercise, and advocate a lifestyle of exercise and fitness. Actively cultivate new hot spots of sports consumption, stimulate market vitality, and meet the diversified and multi-level sports consumption needs of citizens. On the basis of cultivating fitness habits and consumption concepts, a new pattern of modern sports industry development with sports consumption as an important driving force is gradually formed.

4. Adhere to the system concept and coordinate regional development. Strengthen forward-looking thinking, overall planning, and strategic layout, encourage all localities to rely on the endowment conditions of sports resources to cultivate and develop unique brand events and projects of "one district, one product" and "one district, many products", give play to the exemplary role of national and provincial sports and leisure towns, sports and leisure bases, and excellent sports and leisure tourism projects, and encourage all districts, counties (cities) to learn from excellent cases and promote coordinated and integrated development of urban and rural areas.

(3) Development goals

Overall goal: By 2025, a modern sports industry system will be built, with competition and performance industry and fitness and leisure industry as the leading industries, and sports service industry and sports manufacturing industry going hand in hand. Create a new industrial space with strong government leadership, active market, active participation of citizens, and "one core leading, two belts linkage, nine districts coordination and multi-dimensional radiation". Build an important national sports industry demonstration base and sports consumption demonstration city, and become an internationally renowned "city of sports events" and "city of outdoor sports" with Hangzhou cultural characteristics.

1. The industrial scale continued to expand and the industrial structure was further optimized. The position of the sports industry in the national economy has been continuously improved, the industrial scale has been continuously expanded, and the total output and added value have maintained an annual growth rate of 10%. We will strive to achieve a total output of 120 billion yuan and an added value of 40 billion yuan by 2025. The added value of sports service industry accounts for more than 60% of the added value of the sports industry, and the structure of the sports industry is increasingly optimized.

2. The quality and efficiency of development have been steadily improved, and a high-quality industrial system has been basically established. Efforts will be made to upgrade the modernization level of the sports industry chain supply chain, promote the deep integration of "Industry-University-Research for political use", cultivate a number of sports enterprises with core technological innovation capabilities, form a high-tech sports industrial park with industrial agglomeration, and continue to provide high-quality and high-tech sports products and services to the market. The sports industry is deeply integrated with digital technology, cultural creativity, leisure tourism, medicine and health and other related industries, constantly cultivating new formats and providing new economic growth points for the sports industry.

3. Industrial agglomeration development, brand demonstration effect is remarkable. Taking the creation of demonstration bases and demonstration projects as an important starting point, during the "14th Five-Year Plan" period, efforts will be made to build 8 national sports industry demonstration bases, projects and units, 10 internationally influential national or provincial sports tourism boutique routes, 5 provincial sports and leisure bases, 3 sports and leisure towns, 15 provincial sports demonstration enterprises, and more than 30 provincial sports and leisure tourism excellent projects will be cultivated. Vigorously promote the development of outdoor sports and strive to build an "outdoor sports city".

4. The sports consumption market is prosperous and active, and the supply of sports products is abundant. Citizens’ awareness of fitness and enthusiasm for watching games have improved, and their participation in sports events has increased significantly; The willingness to consume sports products and services has increased, and the per capita annual sports consumption expenditure has increased significantly; The city’s sports infrastructure network has been further optimized to create a "10-minute fitness circle", and the per capita sports area has been significantly improved. The number of people who regularly participate in physical exercise accounts for more than 45% of the city’s population. By 2025, participating in physical exercise, watching sports events and spending on sports will become the fashionable lifestyle of citizens.

Third, the focus and layout

(A) development priorities

Relying on characteristic advantages, gathering resources and concentrating efforts, we will focus on developing six formats of "two cities and four industries" and strive to cultivate and optimize the modern sports industry system.

1. Create a "city of events". Give full play to our superior resources such as stadiums, Asian Games projects, tourism, exhibitions and so on, and build an internationally renowned "City of Games" with rich projects, complete scale and good experience. Seize the opportunity of hosting the 2022 Asian Games, enrich the supply of events, and strive to improve the influence, competitiveness and radiation of brand events. Encourage professional league events such as football, basketball, tennis, volleyball and e-sports to settle in Hangzhou; Do our best to run roller skating, e-sports, equestrian, break dancing and other Asian Games events; Continue to run marathon, cross-country running, hiking, cycling, line dancing, swimming, surfing and other brand events. Effectively strengthen government services and rationalize the filing system of sports events; Actively promote the construction of supporting facilities for various sports events in the city and improve the operation and service capabilities of sports venues; Vigorously promote the development of sports exhibition industry, cultivate and introduce professional competition organizations, establish a linkage mechanism for international exhibition bidding, and improve comprehensive benefits and driving effects.

2. Create an "outdoor sports city". Make full use of the rich natural resources of mountains and rivers in our city, encourage the development of various outdoor sports projects, and support the development of a number of outdoor sports projects that the masses love and have room for development. Relying on the landscape resources such as West Lake, Qiantang River and Grand Canal, we will focus on developing outdoor sports such as water sports, mountain sports, extreme sports and air sports, and build 3-5 well-known outdoor sports gathering areas. Guide the main body of outdoor sports market to operate safely, promote the construction of outdoor sports standard system, formulate outdoor sports service safety norms, and strengthen the supervision of relevant departments after the event. With the help of Hangzhou’s rich tourism resources, we will explore and cultivate new online and offline consumption channels, lead our outdoor brands to connect with foreign high-quality projects, and accelerate the internationalization and scale of outdoor sports industry. By 2025, 20 outdoor sports brand events at the provincial level and above will be cultivated.

3. Sporting goods equipment manufacturing industry. Based on the advantages of the existing industrial base, we will focus on developing the manufacturing of sporting goods such as aquatic sports products, boats, fitness equipment and sports training and competition equipment. Grasp the great opportunity for the development of sports manufacturing industry under the background of epidemic normalization, promote the transformation and upgrading of traditional sports manufacturing industry, encourage deep cooperation between sports enterprises and universities and research institutes, and promote the application of emerging technologies such as big data and artificial intelligence in the field of sports manufacturing to improve the scientific and technological content and added value of products. Encourage sporting goods manufacturers to develop new products with independent brands and intellectual property rights, and create brand-name products and famous trademarks.

4. Intelligent sports industry. In the context of the normalization of epidemic prevention and control, we should seize the opportunity of the construction of Hangzhou Digital Economy Innovation and Development Experimental Zone, encourage sports enterprises to realize informatization and digitalization, and realize the digitalization and intelligence of the whole chain of sports industry through data driving. Encourage the development of intelligent sports technology, cultivate a group of comprehensive intelligent sports enterprises that combine high technology and manufacturing, and provide personalized intelligent sports services and products by using big data and the Internet of Things to meet people’s needs for upgrading sports consumption in different scenarios. Encourage the development and supply of intelligent sports competitions, online fitness, data analysis, virtual sports, wearable devices and other products, create new sports consumption scenarios, and create new growth points for the sports industry. Vigorously develop "internet plus Sports", promote e-commerce platform to provide sports consumption services and support the development of intelligent sports events, innovate the presentation form of sports events, and promote the formation of intelligent sports event platform and service system.

5. Sports service industry. Encourage private capital to participate in the supply of sports venues and facilities. Introduce the new design and technology of venue construction, and combine the needs of events and daily operations to build a multi-functional modern intelligent venue to improve the use efficiency and experience of the venue. Actively promote the reform of venue management system and the innovation of operation mechanism, organically combine the functions of the games with the comprehensive operation after the games, broaden the service fields, and enhance the comprehensive operation ability of large stadiums. Encourage the construction of a comprehensive venue service platform, make full use of technology and data advantages, integrate information and resources, and improve venue service and management capabilities. Learn from the experience of large-scale stadium service and effective post-game management at home and abroad, and cultivate sports venue management talents. Encourage and guide social forces to invest in fitness and leisure industry. Guide the standardized and healthy development of the industry by means of rating and establishing demonstration enterprises. Actively pay attention to new trends such as emerging Internet fitness brands and give play to the exemplary role of advantageous enterprises. Vigorously promote the integration of sports and education, strengthen the youth sports training industry and standardize the sports training market. Actively develop productive services such as sports planning, sports communication and sports consultation.

6. Sports tourism. Based on the strategic concept of "tourism globalization" of Hangzhou Municipal Government, we should encourage the integrated development of sports and tourism, expand the "sports+tourism" industrial chain, and give play to the synergistic effect of sports industry on the development of tourism industry. Create a number of influential sports and leisure tourism demonstration bases, boutique routes and excellent projects, actively cultivate local brand sports events, give full play to the unique advantages of sports events to gather popularity, and form a "one-day competition, multi-day stay; One person participates in the competition and many people travel; Single-player competition and multi-player consumption will accelerate the integration of sports and tourism.

(2) Industrial layout

According to the adjustment and upgrading of the urban development planning objectives of Hangzhou in the 14th Five-Year Plan, combined with the distribution of sports and cultural tourism resources in the whole city, we should develop the sports industry according to local conditions, optimize the division of labor and cooperation among districts, counties (cities), and build a new spatial pattern of global three-dimensional sports industry with distinctive features, reasonable layout, synergy and high efficiency, which is "one core leading, two belts linked, nine districts coordinated and multi-dimensional radiation" to promote the high-quality development of the sports industry in Hangzhou.

1. One core leads:

"One Core" refers to the urban sports and leisure areas with Shangcheng District, Gongshu District, Xihu District and Binjiang District as the core, which is the core area of the development of sports industry in our city and plays a key leading role in the development of sports industry in our city. Based on the advantages of high-end factor resources in the whole industrial chain such as economy, technology, sports facilities, capital and talents in the central city, with the Asian Games venues such as Huanglong Sports Center and Olympic Sports Center as the core, driven by well-known local events and Asian Games with unique Hangzhou cultural characteristics, supported by the cultural and sports center and the national fitness center in the central city, relying on national and provincial sports demonstration enterprises, Efforts will be made to build an urban sports and leisure complex, a cultural and sports training base camp, a fashion consumption metropolitan area and a competition and performance gathering area that integrates leisure and fitness, sports training, competition performances, venues and exhibitions, cultural and creative industries, etc., to form the core of urban leisure sports and gather to lead the development of sports industry in the city.

2. Two-belt linkage:

(1) Leisure Sports Development Zone along the Yangtze River

The leisure sports development belt along the Yangtze River refers to the leisure sports regional belt on both sides of the Three Rivers. Take the Sanjiang River system connected by Qiantang River, Fuchun River and Xin ‘anjiang River as the link, and the Liangzhu Cultural Belt and the Beijing-Hangzhou Grand Canal Cultural Belt as the link, integrate the characteristic leisure sports resources on both sides of the Three Rivers, take the greenway construction that has begun to take shape as the axis, make full use of the surrounding tourist traffic conditions and sports service supporting facilities, actively develop and innovate various leisure sports products and services, and strive to develop and lay out sports leisure, sports recreation, competition performance, sports goods manufacturing and other fields.

(2) North-South outdoor sports and leisure belt

The North-South Outdoor Sports Leisure Belt refers to the outdoor sports regional belt with Yuhang District, Linping District, Fuyang District, Lin ‘an District, Tonglu County, Chun ‘an County and jiande city in series. Combined with the strategy of "traveling westward" and relying on the "one-and-a-half-hour traffic circle of the whole city", we will promote the co-construction and sharing of sports and tourism resources, and promote the prosperity of "sports circle" with "tourism circle". Guided by Chun ‘an National Sports Industry Demonstration Base, we will deeply integrate the outdoor sports resources with regional characteristics, give full play to the advantages of natural ecological environment, and build an outdoor leisure sports gathering area. Strengthen the function of outdoor sports and leisure, focus on developing rural sports tourism and outdoor sports services, focus on cultivating brand outdoor events, tap the spillover effect of the development of sports industry in Hangzhou’s "urban leisure sports core", and realize the balanced layout of the development of sports industry in Hangzhou extending to the north and south hinterland.

3. Nine areas of collaboration:

Based on regional characteristics, develop diversified and differentiated sports events and brands according to local conditions, and build a number of high-quality sports development platforms; Pay attention to linkage development among regions, form distinctive industrial clusters, and give full play to complementary effects.

Guidelines for the development of sports industry

4. Multidimensional radiation:

Through fitness trails, ancient roads, greenways, bicycle lanes and water systems, the excellent sports and leisure tourism routes of various districts and counties (cities) are organically connected in series, so as to realize the radiation of sports industry from the central city to the whole city and form a wider coverage of sports industry; Relying on Hangzhou’s rich natural resources of mountains and rivers, we will vigorously tap the diversified sports market from indoor to outdoor, create the global radiation and multi-dimensional development characteristics of "mountains, waters, land and air", and form a unique development layout of sports industry.

Take Hangzhou as the center, radiate the positive and external effects of sports industry to Hangzhou metropolitan area, and promote the coordinated development of sports industry in surrounding cities and central Zhejiang metropolitan area; Actively connect with the development of Shanghai sports industry, strengthen regional complementarity and cooperation, and strive to become an important part of the eastern coastal sports industry circle; Make full use of Hangzhou’s location advantages in the core area of regional integration in the Yangtze River Delta and as a megacity in the Yangtze River Economic Belt, actively participate in the construction of the coordinated development mechanism of domestic sports industry, strengthen the regional linkage, up-and-down linkage and internal and external linkage of sports industry, and integrate the development of sports industry into the new pattern of national industrial development; Seize the opportunity of hosting the Asian Games in Hangzhou, explore the operation of stadiums and facilities and the spillover effect of the Asian Games in the post-Asian Games era, accelerate the construction of an important gateway hub and overseas promotion platform for the sports industry in the Asia-Pacific region, plan international sports events and organize organizations to land in Hangzhou, strengthen the introduction of talents in the international sports industry, and start the name of Hangzhou as the "City of Events".

Iv. tasks and initiatives

Focusing on the train of thought, objectives and key layout of sports industry development, we will focus on promoting five tasks and measures, promote the modernization, intelligent transformation and upgrading of sports industry, comprehensively improve quality, increase efficiency and sustainable development, and be the vanguard of building a modern sports city.

(A) international benchmarking focus on characteristics, relying on mountains and rivers to run events.

1. Seize the historical opportunity and fully release the Asian Games effect.

Take the 2022 Asian Games as an opportunity to cultivate and introduce high-level and professional venue operating companies and service organizations, absorb the experience of holding and operating modes of diversified events, and encourage venue operating management organizations to achieve large-scale and professional operations through brand output, management output and capital output, so as to increase the operating efficiency of venues in the post-Asian Games period. Make full use of Asian Games venues and Asian Games event resources to bid for and hold various national events and high-level professional events, and support the holding of sports industry fairs, sports cultural exchange meetings and other exhibitions. Promote the development of local professional sports clubs and promote the home-based construction of sports clubs.

2. Create brand events and build an international sports event window.

Implement brand strategy around the goal of "city of sports events" and give full play to the leading role of sports events in the development of sports industry. Support the introduction of a number of international, intercontinental and domestic high-level major events with high brand awareness and broad market prospects, and promote the layout of more high-level events in Hangzhou. Leveraging policy advantages, natural advantages and opportunity advantages, we will cultivate well-known local competition brands, "one core" hold landmark brand competitions, "nine districts" hold characteristic brand competitions, and coordinate the deployment of key brands of diversified competitions throughout the region, forming a coordinated development pattern of three-dimensional linkage competitions with complementary characteristics and advantages. Incorporate more distinctive and advantageous projects into the development plan, and support the vigorous development of sports competition and performance enterprises with independent brands, innovative ability and competitive strength. Give full play to the advantages of the integration of sports and tourism administrative departments, and build a "city of events" that is "harmonious with mountains and rivers and driven by brands" with both internationalization and characteristics.

3. Strengthen the service guidance for hosting the Games and improve the risk prevention and control system.

Strictly implement the national safety management standards for sports events, formulate standards for undertaking sports events and guidelines for running sports events by levels and projects, clarify the basic conditions, standards, rules, procedures and responsible units in each link of sports events, and promote the standardization and standardization of service guidance for sports events. Promote the standardized application of safety level management for large-scale mass activities, establish an evaluation system for major sports events, encourage professional institutions to carry out safety risk assessment of events, improve the risk prevention and control system of events, strengthen the supervision of sports events throughout the process, and ensure the safe and orderly holding of events.

(2) Create a first-class business environment and continuously promote marketization.

1. Guide the development of social capital and strengthen the protection of sports property rights.

We will fully promote the "Sports Industry Promotion Plan" and the sports "unicorn" enterprise cultivation project, continue to follow up and support sports enterprises with potential and achieved results, continue to promote the identification of provincial sports goods manufacturing and sports service demonstration enterprises, stimulate the enthusiasm of social capital to invest in sports industry, and guide the healthy development of sports capital. Guide sports enterprises to actively strive for all kinds of relevant tax support concessions such as service industry, cultural and creative industry and high-tech industry, and comprehensively improve the development level and quality of sports industry. Support the development of sports intangible assets, establish and improve the evaluation standards and systems of sports intangible assets, and strengthen the protection of sports property rights.

2. Encourage social forces to run sports and cultivate and expand private enterprises.

Encourage, support, guide and protect the development of private sports enterprises, create a good environment for the development of private enterprises, protect the rights and interests of private enterprises according to law, ensure their fair participation in market competition, and actively and accurately provide enterprise-related service support. Actively guide and support private enterprises to develop new technologies, new industries, new formats and new business models, support personalized sports enterprises, and strive to cultivate a number of small and medium-sized sports enterprises with fast growth and good potential. Guide private enterprises to consciously fulfill their social responsibilities, encourage social forces to invest and operate sports venues and facilities, and provide public services to the society free of charge or at low fees.

3. Accelerate the opening of the sports market and strengthen international cooperation and exchanges.

Lower the threshold for social forces to run sports, attract more enterprises to support the development of sports industry, and continuously expand the scale of sports industry. Give full play to the role of market mechanism and industry self-discipline, and gradually hand over the matters that can be solved by public services and industry self-discipline such as the holding of events, venue operation and business training to social forces such as sports social organizations and relevant market entities. Support the development of intermediary institutions such as sports event consultation and planning, publicity and cultural creation, and ticketing mall. Make good use of the provincial sports resource trading platform, promote the market-oriented allocation of various sports resource elements, and establish a sports property rights income distribution mechanism according to the principle of marketization. Strengthen the development of sports market and support internationally renowned sports enterprises and brands to settle in Hangzhou. Promote exchanges and cooperation between high-quality sports enterprises in our city and international sports institutions through joint operation, establishment of branches and joint marketing.

(C) Industrial linkage and coordinated development, strategic hub structure advantages

1. Extend the industrial chain and accelerate industrial integration.

Multi-production linkage and cross-integration will enrich the field of sports industry, continue to promote the deep integration mode of "sports+"industry, innovate the multi-dimensional industrial integration structure supported by multiple factors such as "sports+education", "sports+tourism" and "sports+Internet", and promote the harmonious development of sports and other formats. Strengthen the planning and guidance of emerging sports events and formats in the sports industry, formulate sports industry development plans by project, and promote the coordinated development of fitness and leisure, competition performance, venue services, intermediary training, sports goods manufacturing and sales.　

2. Based on the advantages of industrial agglomeration, build a perfect chain of regional development.

Relying on the overall layout of the "four districts, five belts and ten groups" industry in the province, we will promote the multi-dimensional sports industry cluster with high quality, strengthen the integration of industrial chains at different levels between "one core, two belts and nine districts", form an industrial cluster and recycling system, smooth the industrial chain and industrial cycle, value chain and value cycle, supply chain and market cycle, form a higher level sports industry dynamic balance in which demand pulls supply and supply creates demand, promote the allocation and accurate docking of supply and demand, and activate the scale effect of development. Promote the localization of the core links of the industrial chain, support qualified enterprises to develop into "platform enterprises", build a complete industrial chain, form a cluster development community, and promote the coordinated and integrated development of urban areas, counties and urban and rural areas.

3. Consolidate the advantages of strategic hub with the help of the dual-cycle development pattern.

Taking the adjustment of industrial chain as the starting point, we will superimpose the advantages of Hangzhou metropolitan economic circle, the "Jinnan Wing" urban agglomeration in the Yangtze River Delta, the key open development highland in the Yangtze River Delta, and the Yangtze River Economic Belt to stabilize the strategic basis of the domestic recycling system. Support the promotion of cross-regional resource integration and sharing among regional organizations, promote the coordinated development and deep integration of regional sports industry, and form a rational division of labor and competitive regional integration layout. Relying on the "Belt and Road" and the construction of cross-border e-commerce comprehensive test area, we will build an important portal hub and overseas promotion platform for the sports industry in the Asia-Pacific region. Create a collaborative consortium of upstream and downstream enterprises, and guide powerful sports enterprises to implement cross-regional and cross-industry mergers and acquisitions. Encourage small and medium-sized sports enterprises to establish stable cooperative relations with large enterprises, improve the level of professional division of labor and social cooperation, and promote the development of large, medium and small enterprises.

(D) Enhance the stamina for sustainable development, and bring forth new ideas through comprehensive factors.

1. "Political Industry-University-Research" combined to form a perfect integer innovation engine.

Actively build a multi-path coupling "Industry-University-Research for politics and use" joint mode, and support universities, research institutes, industry associations, enterprises, financial institutions and intermediary service institutions to give full play to their respective advantages to build a complete ecosystem of innovation and entrepreneurship. Jointly promote the digital sports innovation and development project, create the source of sports digital intelligence change, and open up the innovation chain from basic technology research and applied research to incubation pilot and industrialization. Strengthen the application of sports big data, improve the number of sports industry, tap the in-depth data of sports industry, and promote scientific and targeted innovation and development. The establishment of intelligent sports industry clusters, multi-dimensional combing, advantages gathering and supporting development, promote the rational allocation of industrial relations and maximize the regional development effect, promote the sports industry to accelerate the leap to intelligence, and accelerate the application of various intelligent achievements.

2. Create a comprehensive and optimal talent ecology of "cultivating, introducing and retaining".

Constantly strengthen the introduction and training of talents in the sports industry, vigorously implement various talent plans, speed up the construction of talent teams, improve the policy of attracting talents, improve the mechanism of talent discovery, training, use, introduction and incentive, and create an innovative ecosystem of talents that can be used well and retained. Encourage physical education teachers, retired athletes and other sports professionals to engage in sports industry and mass fitness guidance. Cultivate a high-level sports management and management talent team that is suitable for world events and comprehensive competitions. Improve the evaluation system and incentive mechanism of sports talents, strengthen the international cooperation and exchange of talent training in sports industry, build a talent service platform, and strengthen the docking of talents, innovation and entrepreneurship projects and enterprises.

(5) Ensuring healthy and happy construction and making overall plans to increase consumption.

1. Create a new mode of sports consumption to adapt to the normalization of epidemic situation.

Strictly implement the requirements of epidemic prevention and control, implement precise management and control, and implement the main responsibility of hosting the competition. Scientifically adjust the process of competition activities, establish and improve the epidemic prevention and control mechanism, emergency response and public opinion response mechanism, and establish a practical closed-loop management and fuse mechanism. Accelerate the digitalization process of the production and consumption of sports products and services, support the development of mobile sports life cloud platform, innovate non-contact sports consumption mode, encourage the development of sports consumption in new scenes such as "night fitness economy", guide the development of new sports formats, new models and new applications such as self-service fitness venues, intelligent equipment stores, live training and retail, and online cloud synchronous competition, and expand new scenes and new models of sports consumption development that promote each other online and offline.

2. Cultivate the concept of fitness consumption, and promote new consumption efficiency through science and technology.

Strengthen the propaganda of sports fitness, establish a strong sense of sports fitness and a correct concept of sports consumption, expand the potential population base of sports consumption, and enhance the core population of sports consumption. Improve the level of informatization and technology of sports consumption, promote the transformation from traditional sports space to sports consumption space, explore flexible and diverse means to promote sports consumption, and promote the integration and innovation of sports products and services online and offline. Guide sports enterprises to develop sports products and services covering all ages, and provide various, multi-level, personalized and high-tech sports products to the society on the platform of various sports brand events, activities and projects, so as to enhance consumption stickiness, improve consumption level and enrich consumption culture connotation.

V. Implementation and guarantee

(A) to build a management system and promote basic work.

Focusing on key areas such as the construction and operation of public sports facilities, the undertaking of public welfare events and basic public sports services, we will accelerate the pace of functional transformation of streamline administration, delegate power, strengthen regulation and improve services’s modern service-oriented government. Straighten out the relationship between power and responsibility of sports industry management system, optimize and integrate administrative resources at all levels, and establish a mutually beneficial and coordinated mechanism for sports industry development. Deepen the reform in combination with "running at most once", build a pattern of policy sharing, overall coordination, classified operation and efficient collaborative service, and form a one-stop and efficient coordinated service mechanism for social forces to run sports. All districts and counties (cities) should make clear the development priorities of local sports industry, promote the development direction of local sports industry in an orderly manner, and ensure the effective implementation of various planning tasks and measures.

(B) to strengthen planning guidance, improve the legal system.

According to the spirit of national and provincial documents on promoting the development of sports industry, we will implement the development policy of sports industry and increase the follow-up supervision of policy implementation. Improve the municipal sports industry, sports market, competition management and other relevant laws and regulatory documents, prepare for the development of industrial evaluation and monitoring mechanism system, and guide and standardize the main behavior of sports market according to law. Accelerate the formation of a coordinated supervision pattern in which market self-discipline, government supervision and social supervision support each other. Provide targeted and in-depth guidance on various application conditions and procedures, and provide convenient dynamic tracking and approval process services. Guide and encourage all districts and counties (cities) to actively apply for sports industry demonstration bases, demonstration units and demonstration projects, sports industry development fund project library projects, sports and leisure characteristic towns, sports and leisure tourism demonstration bases, boutique routes and excellent projects, sports industry demonstration enterprises, brand events and other sports industry projects.

(3) Strengthen financial support and optimize the industrial environment.

Explore the use of a variety of policy means to carry out industrial support, co-ordinate funds to support the development of sports industry, optimize the direction of capital use, and improve the efficiency of capital use. We will improve the government’s work of purchasing sports public service catalogues, actively promote pilot enterprises and leading projects to apply for higher-level financial support, and guide the support funds to give full play to their maximum effectiveness according to the industrial situation and market reality. All districts and counties (cities) should combine the basic advantages and project characteristics of the local sports industry, strengthen the construction of sports industry associations, strengthen the integrity construction of sports social organizations, sports enterprises and employees, and promote the common development of various industries.

(D) to develop statistical mechanisms and improve standards and norms.

Strengthen the statistical work of sports industry, jointly improve the statistical system and index system of sports industry in the city with relevant departments, carry out data statistics and monitoring, improve the statistical monitoring mechanism of sports industry, establish the monitoring system of key areas, key projects and leading enterprises, keep abreast of the development trends of enterprises, regularly release sports industry and sports consumption data, and form a long-term statistical mechanism. Strengthen the filing management of various sports industry organizations at all levels, and continue to promote the verification and compilation of the sports industry directory database. Encourage providers of sports products and services to carry out certification, vigorously promote the standardization of sports industry, and ensure the stable and high-quality development of the industry.

　　BEIJING, April 29 (Zhongxin Finance Gong Hongyu) China’s cross-border transactions "de-dollarization" set a new record!

　　According to the data recently released by the State Administration of Foreign Exchange of China, the proportion of RMB in foreign-related receipts and payments of China banks rose from nearly zero in 2010 to a record 48% at the end of March this year, a record high in 13 years. During the same period, the share of the US dollar dropped from 83% to 47%.

　　"The use of RMB in cross-border transactions in China surpassed that of the US dollar for the first time, which is another milestone in the process of reducing China’s dependence on the US dollar." Bloomberg reported this.

　　The international "circle of friends" of RMB is growing.

　　Since 2010, the US dollar has consistently ranked first in the currency proportion of cross-border receipts and payments in China. However, with the wave of "dollarization" in many countries around the world and China actively promoting the settlement of bilateral trade in RMB, reducing the use of US dollars is becoming a new phenomenon in cross-border transactions in China.

　　Since March this year, many countries have successively turned to RMB settlement. On April 26th, Argentine Economy Minister Felipe Massa announced that Argentina would stop using US dollars to pay for goods imported from China and use RMB instead. In early April, Malaysian Prime Minister Anwar said that Malaysia’s central bank had started discussions with China so that the trade between the two countries could be settled in ringgit and RMB.

　　Earlier, on March 29th, the Brazilian government indicated that Brazil and China had reached an agreement to trade in local currency instead of using the US dollar as an intermediate currency. On March 28th, CNOOC China and Total Energy, a French company, completed the first domestic purchase transaction of imported liquefied natural gas (LNG) settled in RMB through the platform of Shanghai Oil and Gas Trading Center.

　　In fact, up to now, more than 30 countries, including Indonesia, Iran, Russia and Germany, have gradually turned to RMB for trade settlement or investment. The circle of international friends of RMB is growing, and the recognition of RMB in the world, especially in emerging economies, has greatly increased.

　　Why is the RMB "hot"?

　　"The increase in the use of the renminbi is a natural result of China’s opening of its capital account, and bonds flowing into the mainland of China and out of Hong Kong are increasing." Zhao Zhixuan, chief Asia foreign exchange and interest rate strategist of Bloomberg Industry Research, wrote in a briefing.

　　Liang Zhaoji, an economist at DBS Bank, told Bloomberg that the internationalization of RMB is accelerating as other countries seek an alternative payment currency to spread risks and the credibility of the Federal Reserve is not as good as before.

　　At present, many countries around the world have set off a wave of "dollarization". Chen Wenling, chief economist of China Center for International Economic Exchanges, told the media that the "de-dollarization" is behind the distrust of the United States and the dollar. This is not only because of their doubts about American credit and dissatisfaction with the hegemony of the US dollar, but also because of their helplessness and risk aversion. Now the dollar has become the main source of instability and uncertainty in the world economy.

　　"In the Ukrainian crisis, the United States joined forces with many countries to sanction Russia, which affected Russia’s export trade. Countries around the world saw the hegemonic behavior of the US dollar. ‘ De-dollarization ’ Currency diversification is the general trend. " Yang Delong, chief economist and fund manager of Qianhai Open Source Fund, previously told Zhongxin Finance.

　　What is the significance of exceeding the US dollar in cross-border transactions?

　　"The use of RMB in foreign-related collection and payment by banks exceeds that of US dollars, indicating that cross-border transactions in China have gradually become dominated by local currency." Wang Youxin, a senior researcher at China Bank Research Institute, mentioned.

　　Wang Chunying, deputy director and spokesperson of the State Administration of Foreign Exchange, said at the press conference on April 21 that the increasing proportion of RMB in cross-border use will help reduce the risk of currency mismatch in cross-border transactions.

　　"In the past, pricing and settlement in China’s foreign trade mainly used third-party currencies, which not only increased the foreign currency risk exposure and exchange rate risk of enterprises, but also increased the difficulty of the management and operation of national foreign exchange reserves and increased the risk of cross-border capital flow fluctuations." Wang Youxin said.

　　In Wang Youxin’s view, after the gradual promotion of local currency settlement, the exchange risk of enterprises will be significantly reduced, and the risk of currency mismatch between assets and liabilities in production and operation will be significantly reduced, so enterprises can invest more resources and energy in their main business. The volatility of cross-border foreign currency flows will be reduced, the demand for RMB liquidity and asset allocation will increase, the stability of exchange rate will be improved, and RMB assets will be favored by more international investors.

　　In addition, Wang Youxin mentioned that the increased use of RMB in bilateral trade will play a leading role for other economies and market participants, and RMB cross-border settlement will be promoted in more scenarios and more countries in the future.

　　In April, the State Council, China issued the Opinions on Promoting Stable Scale and Excellent Structure of Foreign Trade, which mentioned that financial institutions should be encouraged to innovate and improve foreign exchange derivatives and cross-border RMB business, and further expand the scale of RMB settlement of cross-border trade.

　　Yang Delong believes that the further internationalization of RMB will change the state of "one currency dominating" the US dollar to a certain extent, weaken the power of the United States to manipulate the global money market, and benefit the development of non-American parents. (End)

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Cctv newsAt present, world economic and trade growth is slowing down and external uncertainties are increasing. However, looking at the economic data of foreign trade, China’s foreign trade exports still show a good momentum of contrarian growth. This fully shows that the basic trend of China’s economic stability and long-term improvement has not changed.

　　According to the data of the General Administration of Customs, the total import and export value of China’s goods trade in 2019 was 31.54 trillion yuan, a year-on-year increase of 3.4%. Among them, the export of goods was 17.23 trillion yuan, an increase of 5%; The trade surplus was 2.92 trillion yuan, an increase of 25.4%. China is expected to continue to maintain its position as the largest country in global trade in goods.

　　Behind the exciting data is the strong resilience, potential and room for maneuver of China’s economy.

　　China is the largest manufacturing country in the world, with a complete, independent and complete modern industrial system. The output of more than 220 kinds of industrial products in China ranks first in the world, and domestic industries provide strong support for the development of foreign trade.

　　China also has a large number of foreign trade enterprises. In 2019, there were as many as 499,000 foreign trade enterprises with actual import and export activities.

　　It is worth mentioning that in 2019, China’s private enterprises’ exports increased by 13%, imports increased by 8.4%, and the proportion of exports reached 51.9%, surpassing foreign-invested enterprises for the first time and becoming China’s largest foreign trade subject.

　　… … … …

　　Sheng Laiyun, deputy director of the National Bureau of Statistics, said in an interview with Focus Interview: "This fully shows that, first, the policies and measures adopted by the China government to stabilize foreign trade according to the changes in the situation are powerful and effective; Second, China products are competitive. "

　　In 2019, the export of mechanical and electrical products in China was 10.06 trillion yuan, up 4.4%, accounting for 58.4% of the total export value. Among them, the export of electrical and electronic products was 4.63 trillion yuan, an increase of 5.4%; The export of machinery and equipment was 2.87 trillion yuan, up by 1.4%.

　　China’s export trade has achieved contrarian growth, thanks to the deepening of supply-side structural reforms. According to the column of Economic Daily, only by strengthening independent innovation, speeding up industrial upgrading and actively adapting to the world market demand can we build more and better brands in China. Liu Qiao, dean of Guanghua School of Management, Peking University, also said: "China has participated in the global industrial division of labor for decades, and has accumulated many core competitive advantages over the years."

　　On September 6, 2018, in the railway container yard of Manzhouli Port, the staff of the shunting team was commanding the trailer. Manzhouli, Inner Mongolia, has developed into an important transportation hub on the Eurasian logistics channel relying on its geographical advantages.

　　While improving core competitiveness, the contrarian growth of foreign trade also benefits from the continuous expansion of trade scale between China and countries along the "Belt and Road". From 2014 to 2019, the trade value with countries along the Belt and Road totaled more than 44 trillion yuan, with an average annual growth rate of 6.1%. China has become the largest trading partner of 25 countries along the route.

　　At present, China’s economy has shifted from a high-speed growth stage to a high-quality development stage. It is necessary to further deepen the supply-side structural reform and foreign trade system reform, stimulate the institutional vitality and innovation potential, and promote China’s foreign trade development to achieve "three transformations" — — From factor-driven to innovation-driven, from scale and speed to quality and efficiency, from cost and price advantages to new competitive advantages.

　　Under the strong momentum of foreign trade export growth, continuing to do a good job of "six stabilities" and promoting the high-quality development of China’s trade is not only a strong support for the high-quality development of China’s economy, but also a strong support for economic globalization and the multilateral trading system.