Our people have developed creative thinking since ancient times. In addition to the four well-known inventions, there are n important inventions leading the world, including modern computer binary language, robots, helicopter rudiments ….. and a large number of modern scientific and technological inventions, covering all fields, which have amazed Chinese people.

1. Kites

In 1000 BC, Chinese first flew a kite. Long before Xinshi, it was said that Chinese could fly a kite. According to legend, in the 4th century BC, Lu Ban, a famous craftsman in China, made a kite and took off for three days without falling. There is also a story that a general surrounded the palace and used a kite to measure the distance between the palace wall and his own army. Kites can be used to send bricks to the house or tie hooks to the tail of kites for fishing.

In 1600, oriental kites (diamonds) were introduced to Europe by the Dutch. In the 19th century, British inventor Clay invented the glider inspired by kites. Texas actor Cody "Captain" once used a kite to drag a folding boat across the English Channel. In 1901, he made persistent efforts to fly in a double-box kite, which greatly interested the British War Department.

Soon, airplanes replaced military kites, and "Captain" Cody was killed in a plane crash while flying his new biplane in 1913. In 1970, the American space program designed various "flying wings" to make kites become adults’ toys again. For example, Roger Lele’s folding flying wing was originally designed for the safe landing of the Mercury spacecraft, and was later replaced by a parachute. But this folding wing turned out to be the wing of today’s hang glider. Flying kites into the sky provides the principle and inspiration for airplanes to fly into the sky.

2. Bow and arrow

Chinese invented the bow and arrow in the 8th century BC. In 200 BC, Chinese invented the crossbow. It is mainly used for fighting and hunting. It can shoot horizontally, vertically, riding and shooting, and it is very powerful. Italy in Europe only used bows in the 10th century, which was 1,200 years later than China.

3. Chemical weapons

The history of chemical warfare with poisonous gas can be traced back to at least the early 4th century BC in China. In the early works of Mohism, there was a record about using bellows to release the gas from mustard burning in the furnace and penetrate into the enemy tunnel under siege. This is 2300 years earlier than Germany used trench mustard gas in World War I. There are the following types of chemical weapons in Chinese: "dung bombs", which are the embryonic form of gas bombs.

The "flying sand bomb" is to put a tube of gunpowder in a clay pot, and the ingredients of the gunpowder are extracted from quicklime, rosin and ethanol of poisonous plants. Put this weapon down from the city wall, and it will explode immediately, and deadly poisons will be scattered. "Tear gas bomb" was used in Chinese in the second century A.D., and the smoke it produced quickly made people burst into tears. Poison such as sea vein oil, Sichuan lacquer and starfish will make the enemy hoarse.

4, horse chest belt change

About the 4th century BC, Chinese invented the harness changer for horse chests. Prior to this, the only way for the West to change horses in the 8th century AD was to "change the harness before the neck". This is an unreasonable method, because the belt is tied to the throat, which means that once the horse tries its best, it will suffocate and die immediately. The horse chest strap changer invented in China overcomes this shortcoming. This invention of our country was later spread to Europe through Central Asia. European archaeologists found relics of chest strap replacement in ancient tombs from the 7th to 10th centuries.

5. Cast iron

In the 4th century BC, Chinese invented cast iron. China has used blast furnaces to cast iron at least in the 4th century BC, while Europe did not have such a similar technology before 1380. In addition, coal that can provide high temperature has been used as fuel since the 4th century, or earlier. But in Europe, it was not until the 17th century that Britain made an unsuccessful attempt to use coal to make iron.

6. Saddle harness

From the 4th century BC to the 1st century BC, Chinese invented the saddle changing tool. This is 1000 years earlier than the shoulder strap replacement that appeared 100 years after the chest strap appeared in Europe. Chinese also found that the shoulder sleeve changing tool can be used in another simpler way: the changing rope can be tied to the shoulder sleeve (on both sides of the collar, directly on the car). It is this form of shoulder sleeve replacement that is still widely used all over the world today.

7, saltpeter identification method

Chinese discovered nitrate before the 3rd century BC. This is 2000 years earlier than in the west. Before the invention of gunpowder, we must first recognize and obtain the most important of its three components, which is saltpeter. It was unknown in the West before the Middle Ages, but it was lacking in Europe. China is rich in resources and can be purified from other minerals. Chinese will use this method to identify the existence of saltpeter at least in the 3rd century BC. Chinese’s discovery of saltpeter laid the foundation for the later invention of gunpowder.

8. Parachute

Chinese invented the parachute in the 2nd century BC. Many people know that Leonardo da Vinci left a sketch of the parachute, which marked the time when Europeans first came up with the idea of making parachutes. But as far back as 1500 years before Leonardo da Vinci, Chinese had invented the parachute and used it very successfully in real life. How to prove it? We can find the earliest literary records from the masterpiece Historical Records by Sima Qian, the greatest historian in China, which was completed in 90 BC. The fact that he regarded the parachute as an antique a long time ago proves that the origin of the parachute can be traced back to at least the 2nd century BC.

Chinese used parachutes in the Middle Ages as an example, describing some things he witnessed in Guangzhou in 1192. At that time, many Arabs gathered, who had personally seen Chinese use parachutes. The French Simon also said in the book "Historical Relationship" that he had seen Chinese perform acrobatics with his own eyes. China is indeed the country that invented parachutes, and it is an ancient tradition to use umbrellas as parachutes! In 1783, the westerner Linomande jumped from the top of the tree or the roof many times, and the result was very successful. He called this a parachute. This was more than 1,900 years later than Chinese invented the parachute.

9, hundred smelting method-using pig iron steelmaking method

In 120 BC, Chinese invented the method of making steel with pig iron, also known as "Hundred Tempering Method". In the west, it was not until 1856 that pig iron was used to make steel, which was about 2000 years later than that in China.

10. Guide car

During the Western Han Dynasty around 100 BC, China invented the compass (it is also said that Chinese invented the compass during the Huangdi period).

　　Surging crowds, lively platforms, and the joy of returning home … … With the opening of Spring Festival travel rush in 2023, many people rushed home from all over the world with their accumulated thoughts for a year. However, there are such a group of people who bury their thoughts in their hearts and interpret their responsibilities with persistence.

　　From the plateau railway station above 4000 meters above sea level to the high-pressure air pipeline 3 meters underground; From the train room whistling in the cold night to the lonely substation in the mountains, they silently dedicated themselves in their ordinary posts, guarding the railway safety, ensuring the smooth flow of Spring Festival travel rush, and letting thousands of passengers go home safely for the New Year.

　　Reporter: Luo Zhuojia CuO, Qin Guanghua, Xu Haitao, Yang Chi, Li Aibin.

　　Reporter: Dou Shande, Xing Xing, Lin Xiangyun, Niu Xia and Wen Yi.

　　Filmed by Su Zhigang

　　Editor: Zhu Longchuan

　　Part of the source: China Railway Nanning Bureau Group Co., Ltd.

　　Produced by Audio and Video Department of Xinhua News Agency

　　 Editor’s note:Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has put forward a series of new development concepts, which have become new navigation marks to guide the development of state-owned enterprises in China. In recent years, our government has paid more and more attention to promoting entrepreneurship and revitalizing the real economy. How should we understand entrepreneurship? How should we put entrepreneurship into practice? In this interview, we invite Liu Hualong, Party Secretary and Chairman of CRRC Corporation, to explain it for everyone.

　　 Interviewer: Liu Hualong (Party Secretary and Chairman of CRRC Corporation)

　　 Interview host: Zhao Mengxiao.

　　 Wonderful point of view:

　　 ■ Entrepreneurs have a unique position in the enterprise, and their foresight and extraordinary courage are an important guarantee for the core competitiveness of the enterprise. Therefore, an excellent entrepreneur must be good at the overall situation and need to have strategic thinking and global vision.

　　 ■ Innovation is the soul of entrepreneurship. It is not the flash of genius, but arduous work.

　　 ■ To carry forward the entrepreneurial spirit at this stage is to stick to the industry, build a national business card of high-end equipment manufacturing industry, and contribute to the competitiveness of the national real economy. I want to use three key words to illustrate, one is innovation, the other is quality and the other is brand.

　　 Interview record:

　　 Qiushi. com: The connotation of entrepreneurship is very rich. What kind of entrepreneurship do you think we should carry forward?

　　 Liu Hualong:I think an excellent entrepreneur should be a politician and an expert, so entrepreneurship should include at least three aspects: first, strategic thinking and global vision; second, reform and innovation, leading the future; third, courage to take responsibility and achieve the mission. Strategic guidance and global vision are the direction, reform and innovation and leading the future are the realization paths, and courage to take responsibility and mission are the ability guarantee.

　　 Strategic thinking, global vision.Entrepreneurs have a unique position in enterprises, and their foresight and extraordinary courage are important guarantees for the core competitiveness of enterprises. Therefore, an excellent entrepreneur must be good at the overall situation and need to have strategic thinking and global vision. As a leader of a central enterprise, he must be a politician and a specialist, with political consciousness, overall situation consciousness, core consciousness and conformity consciousness.

　　 In my early years, when I was the main person in charge of CRRC Qiqihar Company, I took technological innovation as the core strategy of the enterprise, and made it the core goal to be the backbone of national industry and the leader of truck enterprises, thus winning the reputation of "China and China trucks are on par with each other in the world". After coming to work in the Group, whether in the process of restructuring and listing of CSR, the reorganization and merger of North and South cars, or the development of high-speed rail in China, from the height of national strategy, we actively explored effective ways for the manufacturing industry to move from the low-end to the high-end, and constantly promoted the China high-speed EMU to continue to lead and climb the peak.

　　 Reform and innovation, leading the future.Innovation is the soul of entrepreneurship. It is not the flash of genius, but arduous work. For example, during the development of high-speed rail in China, we put innovation in the most important position. Drawing lessons from the failure of technology introduction in many domestic industries, we creatively put forward the strategy of "walking on two legs" in the process of high-speed rail introduction. First, put an end to repeated introduction. After introducing the EMU with a speed of 200 kilometers per hour, we refused to introduce the EMU with a speed of 300 kilometers per hour, thus avoiding falling into the circle of "introduction-backwardness-reintroduction-backwardness". Second, while digesting the imported technology, we will arrange the self-developed EMU with a speed of 300 kilometers per hour. Finally, after the introduction of the first-generation EMU, we independently developed the second-generation EMU "Harmony" CRH380 series, in which CRH380A obtained the patent evaluation from Davis Law Firm and Intellectual Property Office of the United States, which opened the door to the world high-speed rail market. Not long ago, under the leadership of the Railway Corporation, we developed the third generation EMU — — China’s standard EMUs went off the assembly line again, and were officially named as "Fuxing", which established the China standard technical system. Among the 254 important standards involved, China standard accounted for 84%, which made China high-speed EMUs truly realize from "technology following" to "Technology leads the leap.

　　 Of course, for an entrepreneur, innovation covers a wide range, including product innovation, management innovation, organizational innovation, market innovation and so on.Management innovationBy promoting the production process reengineering, an all-round lean management and control mode from lean production to lean management to lean enterprise has been established. This lean management mode has become the management cornerstone of China high-speed rail equipment, the foundation for promoting CRRC’s transformation and upgrading, building a modern organization, accelerating CRRC’s global layout, building a world-class enterprise, and the foundation for CRRC’s sustainable development and achieving a lasting foundation.Organizational form innovationThrough the reform of labor, personnel and distribution system, the organizational vitality is activated, and then the main and auxiliary departments are separated, and then China South Locomotive Co., Ltd. is restructured to realize A+H listing. The establishment of modern enterprise system and the change of organizational system provide organizational guarantee for the success of high-speed rail.Market innovationI put forward the transformation of the company’s business model, focusing on the two tasks of high-end and digitalization, actively adapting to the transformation of production mode, actively promoting the integration of industrialization and informatization, manufacturing and service industry, project operation and supporting financing, product management and capital management, promoting the transformation of industrial model from product manufacturing as the core to products, services, finance and system solutions, and promoting the transformation and upgrading of CRRC manufacturing.In terms of international market developmentActively explore the "five models" of "localized manufacturing, localized employment, localized procurement, localized maintenance and localized management", and strive to play the "four roles" of "translator of culture, incubator of talents, propeller of industry and good neighbor of community" to promote the transformation from "going out" to "going in".

　　 Dare to take responsibility, the mission will be achieved.An excellent entrepreneur must have a strong sense of responsibility and a spirit of daring to take responsibility. Capitalists can vote with their feet according to market conditions, sell their stocks and quit the enterprise, while entrepreneurs should use their loyalty and responsibility to achieve a career. Entrepreneurs don’t run their business for survival, in fact, their business is their life. In the development orientation of CRRC, we should correctly handle the dialectical relationship between economic benefits and social responsibilities, speed and quality. I put forward the overall development idea of "building a respected international company", actively change the development mode, vigorously promote the supply-side structural reform, fully deploy the "1+19" top-level design of CRRC reform, conscientiously implement the five tasks of "three to one, one to one, one to make up", and strive to solve the problems of poor conversion of new and old development kinetic energy and unbalanced enterprise development in the development of the group. The practice and experience of CRRC reform have been highly affirmed by the Central Deep Reform Office, the State Council Inspection Team and SASAC.

　　 Qiushi. com: As far as CRRC is concerned, how should we carry forward the entrepreneurial spirit and put it into practice at present?

　　 Liu Hualong:To carry forward the entrepreneurial spirit at this stage is to stick to the industry, create a national business card for high-end equipment manufacturing industry, and contribute to the competitiveness of the national real economy. I want to use three key words to illustrate, one isinnovate, one isquality, one isbrand.

　　 The first key word is "innovation".High-speed EMUs realize the transformation from technology following to technology leading, which is called "a beautiful national business card" by the Supreme Leader General Secretary. The key lies in innovation. What supports CRRC today is also innovation.First, based on high-end guidance, establish a global R&D highland for rail transit.For example, we jointly established the first and only national technological innovation center in China — — The National High-speed Train Technology Innovation Center aims to explore the "no-man’s land" of high-speed trains, to become the "source of supply" of key technologies in the industry, to become the international base of "production" industry standards, and to become the "locomotive" leading the technological development of the industry. Here we will build a big data center, a supercomputing center and a test and verification center, and we will study the most cutting-edge technologies such as new materials, intelligent products and intelligent manufacturing.Second, based on system coordination, build an open innovation platform for Industry-University-Research.For example, at present, the high-speed maglev project we are developing will effectively aggregate superior scientific and technological innovation resources such as 44 enterprises, 16 universities and 5 research institutes.Third, based on the transformation of achievements, increase investment in scientific research to provide financial guarantee.In the "2016 Global Enterprise R&D Investment Ranking" recently released by the European Commission, CRRC ranked 96th in the world with R&D expenditure of 13.6 billion yuan, ranking first in China’s manufacturing industry.Fourth, based on standard construction, enhance the voice and influence of the industry.In the construction of industry standards, we actively undertake the compilation and revision of international, national and industry standards. During the Twelfth Five-Year Plan period, we presided over or participated in the compilation and revision of more than 70 international standards, presided over or participated in the drafting of more than 200 national standards and nearly 1,000 industry standards. In terms of patent application layout, CRRC has applied for a total of 32,044 patents, including 13,808 invention patents. First, CRRC’s patent layout is of high quality. In the 18th China Patent Award in 2016, CRRC won 2 gold medals in China, 4 patents in China and 2 patents in China. The number of patent gold medals in China accounts for one tenth of the country, ranking first in the country. According to the statistics of the 1st to 17th China Patent Awards, CRRC ranked second in China with 38 China Patent Awards, higher than ZTE ranked third and Huawei ranked fourth. Second, CRRC has increased the intensity of foreign patent applications. In 2016, CRRC applied for 303 foreign patents, double the number of applications in 2015. Up to now, CRRC has applied for 1213 foreign patents, covering the United States, major European countries, Japan, Australia, New Zealand, South Africa, Russia and other countries.

　　 The second keyword is "quality".As a national business card, high-end and high-quality high-speed rail is the core gene of this business card. In recent years, high-speed rail has experienced a process from criticism to praise in society. The most fundamental thing of this transformation is to rely on excellent quality to dispel people’s doubts and win the market pass. By the end of 2016, the operating mileage of China high-speed rail exceeded 22,000 kilometers, accounting for more than 65% of the global high-speed rail operating mileage; CRRC has produced a total of 2,586 EMUs of various types, with a cumulative mileage of over 2.8 billion kilometers. In 2016, the EMU sent a total of 1.443 billion passengers, exceeding 51% of the total number of passengers for the first time. From the aspects of speed grade, online number, driving density, operating energy consumption, stability and comfort, all indicators of China high-speed railway have entered the advanced ranks in the world. Insist on ingenuity, we have made every working procedure and every part into a fine product.

　　 The third key word is brand.An obvious sign of enterprises’ pursuit of excellent quality is that they should form brand-name products with independent intellectual property rights and constantly improve their core values and overall strength. CRRC has done a lot of work in brand building. We strive to build a high-end brand image, highlight the competitive advantages of comprehensive brands, take advantage of the new round of scientific and technological revolution, constantly enrich the brand values of CRRC, and constantly give brand development new space. Complete products, strong technology, high quality, excellent price, fast delivery and good service have become the remarkable characteristics of CRRC brand. In 2016, CRRC became one of the only six enterprises in China with a brand value exceeding 100 billion; In the evaluation of British consulting organizations, it ranks 179th among the top 500 brands in the world.

　　 Building a world-renowned high-end brand will not happen overnight, and there is still a long way to go to build a national business card for high-end equipment manufacturing industry. We will continue to redouble our efforts to live up to the expectations of the party and the country.

In July, imports and exports increased by 16.6% year on year.
China’s foreign trade growth rate continues to rise.

The General Administration of Customs recently released data. In the first seven months of this year, the total import and export value of China’s goods trade was 23.6 trillion yuan, a year-on-year increase of 10.4%. Among them, the export was 13.37 trillion yuan, a year-on-year increase of 14.7%; Imports were 10.23 trillion yuan, a year-on-year increase of 5.3%; The trade surplus was 3.14 trillion yuan, an increase of 62.1%.

Since the beginning of this year, China has effectively coordinated epidemic prevention and control and economic and social development, and foreign trade import and export has overcome many adverse effects such as the tightening external environment and the short-term impact of the epidemic. The cumulative growth rate in the first seven months has reached double digits.

"In the month of July, China’s import and export increased by 16.6% year-on-year, continuing the upward trend of foreign trade growth since May and making positive contributions to stabilizing the macroeconomic market." Li Kuiwen, director of the Statistics and Analysis Department of the General Administration of Customs, said.

The Yangtze River Delta has withstood the test.

In July, it increased by 25.7% year-on-year, contributing more than 50% to the national foreign trade growth.

Walking into the distribution warehouse of Fancheng Container Supervision Station in Baoshan District, Shanghai, the staff are busy loading, unpacking, checking and lifting all kinds of goods of different sizes.

"Since June, the volume of containers and the volume of goods picked up by enterprises have increased substantially, and logistics is now running at full capacity." Shanghai Wusong Customs officers Wei Jianhua and Li Min have been busy in the warehouse all morning. They told reporters that in June, Wusong Customs supervised and distributed 37,000 batches of goods, up 46.3% year-on-year and 3.7 times month-on-month.

The data shows that in the first seven months, the import and export of three provinces and one city in the Yangtze River Delta region increased by 11.7% year-on-year, 2.5 percentage points faster than the growth rate in the first half of the year; In July, it increased by 25.7% year-on-year, contributing more than 50% to the national foreign trade growth.

Stabilizing foreign trade and foreign investment is related to the overall economic situation and the overall employment situation. Since the beginning of this year, China has introduced a series of measures to stabilize the industrial chain supply chain and help foreign trade enterprises to ensure orders, markets and confidence.

In the first half of the year, Shanghai’s foreign trade withstood the test of the epidemic. With the acceleration of resumption of work and production, the supply chain of the industrial chain tends to be repaired, social operation gradually returns to normal, and imports and exports continue to stabilize and rebound. In June, foreign trade enterprises went all out, and the import and export of Shanghai and Shanghai ports both turned from negative to positive, with year-on-year growth rates of 9.6% and 2.8% respectively, up 46.2 and 41 percentage points respectively from April.

After entering the stage of economic recovery and revitalization, the relevant departments in Shanghai further consolidated and optimized the field operation mode of foreign trade, and promoted the inspection measures during the epidemic period such as "unaccompanied inspection" and "joint inspection" to solidify into a normalization mechanism, thus enhancing the satisfaction and sense of acquisition of foreign trade enterprises.

On July 12th, at the dawn of the night in haitong international Automobile Terminal, Shanghai, 400 BYD brand new energy vehicles, under the protection of Shanghai Waigang Customs, sailed on the ro-ro wheel, accompanied by the roar of the whistle, and were exported to the New Zealand market.

"This batch of export vehicles has a large number. When they all arrive at Haitong Wharf, there is only less than 4 hours left before the departure time of the equipped ro-ro wheels. We will open up a’ green channel’ as soon as we understand the situation. " Chen Jia, chief of the Inspection Section 9 of Shanghai Waigang Customs, said that with the full cooperation of Waigang Customs and the port terminal, it took only two hours to complete the inspection and release process.

In the first half of this year, Shanghai Waigaoqiao Port exported a total of 465,000 domestic cars, an increase of 30.4% over the same period last year. In the month of June, 71,000 domestic automobiles were exported, up 18.2% from the previous month, exceeding the level of the same period last year.

In order to further solve the outstanding problems in personnel entry and exit, factor guarantee and other aspects of foreign-funded enterprises, the General Office of the Zhejiang Provincial Government recently issued the "Ten Measures for Supporting and Stabilizing Foreign Trade and Foreign Investment" to ensure the smooth "going out" and "bringing in". Zhejiang will further expand the coverage of export credit insurance and strive to achieve full coverage of related enterprises. According to data from Hangzhou Customs, in the first half of this year, the import and export of Zhejiang Province was 2.26 trillion yuan, up 17.3% year-on-year, of which 1.66 trillion yuan was exported, up 20.3%, and 594.74 billion yuan was imported, up 9.8%.

RCEP brings new opportunities.

In July, China’s import and export to RCEP trading partners increased by 18.8% year on year.

"The policy dividend brought by RCEP helps us to explore overseas markets. In the next step, we will further understand the relevant requirements of other RCEP member countries such as Thailand, Singapore and Vietnam for the import of our products and strive to sell our products to these countries." Zhang Hao, the person in charge of Inner Mongolia Aerospace High-tech Industry Co., Ltd. said.

Recently, a batch of 115 tons of seabuckthorn puree products with a value of 1.62 million yuan applied for the certificate of origin of RCEP. With this certificate, these products will enjoy a tariff preference of more than 30,000 yuan in Japan. Since the beginning of this year, the company has exported 2,556 tons of seabuckthorn series products such as seabuckthorn puree and seabuckthorn capsules, with a value of 35.16 million yuan.

On January 1 this year, RCEP came into effect, which further deepened regional economic interconnection and trade and investment cooperation, provided new kinetic energy for regional economic recovery and development, and became an important force to promote the high-quality development of foreign trade.

Data show that in the first seven months, ASEAN, the European Union, the United States and South Korea were China’s top four trading partners, with imports and exports of 3.53 trillion yuan, 3.23 trillion yuan, 2.93 trillion yuan and 1.39 trillion yuan, up by 13.2%, 8.9%, 11.8% and 8.9% respectively. In the same period, China’s trade with countries along the "Belt and Road" became closer, with imports and exports increasing by 19.8% year-on-year, and 7.5% year-on-year with other 14 members of RCEP. In the month of July, China’s import and export to RCEP trading partners was 1.17 trillion yuan, up 18.8% year-on-year, driving the overall import and export growth by 5.6 percentage points.

Hohhot Customs optimizes customs clearance supervision measures around the construction of agricultural and livestock products production bases, supports enterprises with special agricultural products to make good use of RCEP preferential policies and expand relevant markets. In the first half of the year, Inner Mongolia Autonomous Region exported 800 million yuan of agricultural products to RCEP trading partners, up 17.7% year-on-year.

Nanjing Customs comprehensively uses "cloud presentation", webcasting, online interviews, government hotline interaction and other forms to provide customized training for enterprises to help enterprises make good use of RCEP preferential tariff policies. From January to July, Nanjing Customs issued 42,900 RCEP certificates of origin for enterprises with a visa amount of 15.237 billion yuan.

"The import tax rate of formic acid products we export in Japan has been reduced from 4.3% to zero tariff, and the tax rate of hexafluoropropylene has been reduced from 3.1% to 0.3%." Zhang Qingguo, director of the sales management department of Luxi Chemical Group, said that the reduction of tariff cost greatly enhanced the competitiveness of enterprises in the Japanese market, and the company’s exports to Japan increased by 30% in the first half of this year.

According to statistics, in the first half of the year, Shandong Customs and CCPIT issued RCEP certificates of origin for 59,000 batches of export goods, with the export value of 18.39 billion yuan.

Policy measures to accelerate the landing.

The number of foreign trade enterprises with import and export performance in the first seven months increased by 5.8% year-on-year.

On July 19th, 100 standard containers of LED lamps, toys, clothing, shoes and other "made in Greater Bay Area" goods were driven out of Guangzhou International Port by a China-Europe train. In the first half of this year, Guangzhou Customs supervised a total of 133 trains in China and Europe, exceeding the total number of shipments in 2021 six months ahead of schedule, with a value of about 3.041 billion yuan, up by 95% and 48% respectively.

Affected by the epidemic, the number of international logistics and transportation jams has increased, and foreign trade entities are under pressure at both ends. All localities and departments conscientiously implement the deployment requirements for helping enterprises to bail out difficulties and solve problems for enterprises with tangible measures.

Relevant departments in Guangdong continue to improve the efficiency of inbound and outbound logistics, adhere to services such as "24-hour reservation for customs clearance" and "special window for train handling", facilitate enterprises to go through customs formalities, and at the same time strengthen guidance for enterprises to optimize the structure of import and export commodities and improve the turnover rate of goods. Since July, the number of Guangzhou China-Europe train supply enterprises has continued to increase.

Data show that in the first seven months, the number of foreign trade enterprises with import and export performance in China was 526,000, an increase of 5.8% year-on-year. Among them, the import and export of private enterprises was 11.8 trillion yuan, an increase of 15.3%, accounting for 50% of China’s total foreign trade.

On August 4th, in the workshop of Tianjin Huayuan Times Metal Products Co., Ltd., galvanized iron wires as thin as hair regularly jumped on the production line and wound into coils on the plastic shaft. Workers are busy packing boxes, and then these products will be exported to overseas markets.

"Under the influence of the epidemic, raw materials and transportation costs have increased. Relevant departments have timely introduced many measures to promote the stability and quality of foreign trade, which is like a’ timely rain’ for us. " Ma Xiaowei, the company’s marketing minister, said.

While doing a good job in port epidemic prevention and control, Tianjin has stepped up efforts to ensure the smooth circulation of industrial chain supply chain in key areas and further improve the efficiency of customs clearance of import and export goods. Tianjin Customs sent special commissioners to cultivate credit for the "little giant" enterprises specializing in novelty, and instructed them to apply a number of facilitation policies such as declare in advance, direct delivery by ship, direct loading at port, paperless visa, etc., so as to empower small and medium-sized enterprises specializing in novelty.

In the first half of this year, the import and export value of Tianjin’s specialized and innovative "little giant" enterprises totaled 2.82 billion yuan, up 28.3% year-on-year.

Experts from the General Administration of Customs said that at present, China’s foreign trade development still faces some unstable and uncertain factors, and there are still many pressures to ensure stability and improve quality. On the whole, however, China’s foreign trade was more resilient in the first seven months, which laid a solid foundation for the stability and quality improvement of foreign trade throughout the year. With the acceleration of a series of policies and measures to stabilize the economy, the foreign trade logistics is further unblocked, and the enterprises’ resumption of work and production are further accelerated. China’s foreign trade import and export is expected to continue to maintain a steady growth momentum. (Reporter Du Haitao)

In order to do a good job in the implementation of the special post plan for school teachers in rural compulsory education in 2021 in our province (hereinafter referred to as the "special post plan"), according to the spirit of the Notice of Anhui Provincial Department of Education, Anhui Provincial Department of Finance and Anhui Provincial Department of Human Resources and Social Security on printing and distributing the implementation plan for the recruitment of school teachers in rural compulsory education in 2021 in Anhui Province, the relevant matters are hereby announced as follows:　　

First, the recruitment principle

(a) adhere to the society, open and fair.

(two) adhere to the examination and selection.

(3) Adhere to unified organization and graded responsibility.

Second, the recruitment plan

In 2021, the state issued 3,700 "Special Post Plan" in our province, and the implementation scope was: shitai county in Chizhou City, Huaiyuan County in Bengbu City, Dangshan County, Lingbi County, Sixian County and Yongqiao District in Suzhou City, Qianshan City, Wangjiang County, Taihu County and Yuexi County in Anqing City, Shouxian County in Huainan City, Yu ‘an District, jin an district County and Jinzhai County in Lu ‘an City. Susong county and other 25 poverty-stricken areas (Dabie Mountain county, national key poverty alleviation and development counties and provincial key poverty alleviation and development counties). See Annex 1 for the post schedule of "Special Post Plan" in Anhui Province in 2021.

Third, the recruitment conditions

1. Meet the requirements of the recruitment position. Meet the standard of Putonghua, physical condition and psychological condition stipulated by the Teachers Law, Teachers’ Qualification Regulations and other laws and regulations. It meets the requirements of the ten standards of professional behavior of teachers in primary and secondary schools and kindergartens in the new era, and has no criminal record and other illegal records that may not be employed.

2. Have the corresponding teacher qualification certificate. Affected by the epidemic situation, those who have not yet obtained the teacher qualification certificate can apply for the recruitment of special post teachers with the Certificate of Qualification Examination for Primary and Secondary School Teachers (available on China Education Examination Network, website: http://ntce.neea.edu.cn/) or the written examination results-NTCE results (kindergarten and primary school teachers have two written examination results and junior high school teachers have three written examination results) within the validity period. Strictly "work with certificates", all candidates must obtain teacher qualification certificates before going through the recruitment procedures.

3. Give priority to undergraduate and above graduates from ordinary colleges and universities, encourage undergraduate normal graduates to apply, and appropriately recruit higher normal college graduates.

4. Not more than 30 years old (born on or after April 14, 1990).

5. Volunteers who have participated in the "Volunteer Service Plan for College Students in the West" and have teaching experience and graduates of normal colleges who have participated in internship and teaching for more than half a year are given priority under the same conditions.

6. Meet other requirements required for the recruitment position (see Annex 1).

Persons under any of the following circumstances are not allowed to apply:

(a) do not meet the requirements of the recruitment requirements;

(2) Non-fresh graduates of full-time colleges and universities who are studying;

(3) Servicemen;

(four) the personnel who have been identified by the education department of the government and the human resources and social security department as having violated the examination discipline and are in the suspension period;

(5) Persons who have been subjected to criminal punishment for crimes and those who have been expelled from public office, those who have been punished by Party discipline and discipline or are undergoing disciplinary review, those who are under criminal punishment or are under judicial investigation and have not yet reached a conclusion;

(six) the law shall not participate in the registration or employment of personnel in other circumstances as staff of public institutions.

IV. Recruitment Procedures and Related Requirements

(1) Publicity and mobilization

The education departments, human resources and social security departments of cities, counties (cities, districts) and relevant colleges and universities widely publicize the significance of implementing the "Special Post Plan" and the recruitment conditions, methods and related preferential policies through various forms and channels such as meetings, documents, media and the Internet, and guide and encourage college graduates to actively sign up for the recruitment of special post teachers.

(2) Online registration

1. Registration time. Applicants can log in to the information management and service system of Anhui Special Post Plan (http://tg.ahzsks.cn, the same below), and the online registration time is from 8: 00 on April 14th to 18: 00 on April 18th, and will not be accepted after the deadline.

2. Relevant requirements

(1) Applicants should enter information truthfully and completely according to the prompt requirements of the registration system to ensure accuracy and upload corresponding information as required.

(2) Applicants promise that the contents filled in the registration are true and effective, and they will abide by the examination discipline, otherwise they will be disqualified.

(3) Each applicant is limited to one recruitment position in a county (city, district).

(3) Online qualification examination

1. At the same time that the applicants register online from 8: 00 on April 14th to 18: 00 on April 18th, the education bureaus of each Shegang county (city, district) will conduct qualification examination one by one according to the recruitment conditions, and the examination will end before 17:30 on April 19th. Applicants should log in to the information management and service system of "Special Post Plan" before 17:30 on April 19th to see if they have passed the qualification examination. Those who pass the qualification examination shall not apply for other positions; Those who have not yet reviewed or failed the qualification examination can change the newspaper before 17:30 on April 19.

2. The positions that are insufficient for the examination and that are not applied for will be reduced or cancelled by the Provincial Department of Education, and published on the website of the Anhui Provincial Department of Education before April 22. Applicants who have applied for this position and passed the qualification examination can change their applications from 8: 00 to 12: 00 on April 23, and will not be accepted after the deadline. The Education Bureau of each Shegang county (city, district) shall complete the qualification examination of the applicants for the post change before 16:00 on April 23rd.

3. Candidates who have passed the qualification examination will print the written test admission ticket from the information management and service system of "Special Post Plan" from 8: 00 on May 6th to 18:00 on May 8th.

4. Applicants should carefully read the precautions and examination room rules on the written test admission ticket, hold their valid ID card and written test admission ticket, and take the written test at the specified time and place.

(four) organize the examination and on-site qualification review.

The exam is divided into written test and interview. The full marks of written test and interview are all counted as 100 points, and the total test score is calculated according to the written test score accounting for 80% and interview score accounting for 20%, that is, the total test score = written test score ×80%+ interview score ×20%.

1. written test

(1) The written test is conducted in the form of closed book. The written test subjects are divided into junior middle school morality and rule of law, history, geography, physics, chemistry, biology, primary school science, morality and rule of law; Other subjects, regardless of junior high school and primary school, are based on Chinese, mathematics, English, information technology, music, art, physical education and health, mental health, special education and comprehensive practical activities. Each subject has a perfect score of 100 points, including 40 points for comprehensive education knowledge and 60 points for professional knowledge. The comprehensive knowledge of education mainly examines the applicants’ mastery of pedagogy, psychology, educational laws and regulations, curriculum theory and teachers’ moral cultivation. Subject professional knowledge mainly examines the professional knowledge and comprehensive application ability that applicants should have as subject teachers in compulsory education.

(2) Written test time: 9:00-11:30 am on May 9.

(3) The written examination shall be unified in the whole province. The test center is located in each shegang city (candidates who apply for the post of susong county take the test in Anqing City), and the specific examination work is implemented by each shegang city under the guidance of the Provincial Department of Education and the Provincial Department of Human Resources and Social Security.

On May 18th, the written test results were announced. Applicants can log on to the website of Anhui Education Department (https://jyt.ah.gov.cn) for enquiry.

Set the minimum score of the written test to 50 points. Those who fail to reach the minimum score will be disqualified from entering the next link.

2. On-site qualification review

(1) The object of on-site qualification review is the person to be interviewed. The candidates to participate in the interview are based on Shegang County (city, district), and the study sections are determined according to the number of disciplines and positions. If the number of plans is 10 or less, it shall be determined according to the ratio of 1: 2, 11-20, 1: 1.8, 21-30, and 31 or more, it shall be determined according to the ratio of 1: 1.5, and the integer digits with decimals shall be rounded by adding one, from high score to low score. The list of candidates to participate in the interview shall be announced to the public by the Education Bureau of Shegang County (city, district) through the official website before May 21st. The qualification review shall be the specific responsibility of the Education Bureau of each county (city, district). The Education Bureau of Shegang County (city, district) shall timely announce the specific time and place of qualification review. Candidates who intend to participate in the interview must accept the on-site qualification review within the time specified by the Education Bureau of the county (city, district) where they apply for the post.

(2) The following materials shall be provided when the interviewee accepts the on-site qualification review:

My valid resident ID card, diploma (degree) certificate, relevant certificates and certificates required by the recruitment requirements, the written test admission ticket, and the original registration form for special post teachers in 2021 (downloaded and printed from the information management and service system of "Special Post Plan" on May 21-24). Among them:

① Full-time graduates in 2021 who have not obtained the graduation certificate shall provide the original student ID card, my written commitment on obtaining the graduation certificate and the specialty of the graduation certificate is consistent with that required for the post.

(2) Candidates who have completed all the courses specified in the teaching plan, qualified in all subjects, graduated in 2021 but have not yet obtained the graduation certificate, provide their written commitments about obtaining the graduation certificate and the specialty of the graduation certificate is consistent with that required for the post.

(3) Those who have not yet obtained the teacher qualification certificate must provide the Certificate of Qualification Examination for Primary and Secondary School Teachers or the written test results-NTCE scores (kindergarten and primary school teachers have two written test results, junior high school teachers have three written test results) and other materials within the validity period.

(4) the official staff of the organs and institutions shall provide the proof that the unit and the competent department agree to apply for the exam according to the cadre and personnel management authority.

(3) Those who fail to pass the qualification review or fail to participate in the on-site qualification review on time are disqualified from the interview, and the written test scores will be replenished from high to low. The candidates for replacement shall be determined by the education department of Shegang County (city, district) and the human society department at the same level.

(4) Candidates who have passed the qualification review shall be entered into the column of "Qualified Candidates for Interview" in the information management and service system of the "Special Post Plan" in Anhui Province by the education bureaus of each Shegang county (city, district), and an interview notice will be issued on the spot.

(5) The Education Bureau of Shegang County (city, district) shall complete the qualification review before May 28th, and publish the list of persons with interview qualifications on the official website before May 30th.

Step 3 interview

(1) The interview work is organized and implemented by the education, human resources and social security departments of Shegang County (city, district) under the guidance and supervision of the education, human resources and social security departments of Shegang City. The interview questions are unified by each post city. The interview work plan shall be formulated by the education, human resources and social security departments of Shegang County (city, district) and implemented after being approved by the education, human resources and social security departments of Shegang City (the interview work plan of susong county shall be implemented after being approved by the education, human resources and social security departments of Anqing City).

(2) The interview mainly examines the basic literacy, appearance and logical thinking, coordination and adaptability, language expression ability and the necessary quality and ability of teaching posts. Out of 100. The interview time for each interviewer is 15 minutes.

(3) The interview will be completed before June 5th. The specific time is announced by Shegang County (city, district), and applicants can check it on the official website of the county (city, district) where they apply for the position. Those who are qualified for the interview will go to the designated place in Shegang County (city, district) for an interview according to the time published on the Internet with their valid ID card, written test admission ticket and interview notice.

After the interview, Shegang County (city, district) will determine the list of persons who intend to participate in the medical examination and inspection according to the total scores of the applicants (written test and interview are combined according to percentage, and two decimal places are reserved in the statistical process, rounded off), and the names of the persons who plan to participate in the medical examination and inspection are determined in equal numbers according to the academic sections and the subjects from high to low (if the total scores are tied, the written test scores of the applicants and the scores of Professional Knowledge in the written test will be taken as the basis, and the scores from high to low will be determined. It will be published on the official website by the Education Bureau of Shegang County (city, district) before June 8, and the list of people who intend to participate in medical examination and inspection will be entered into the column of "People who intend to participate in medical examination and inspection" in the information management and service system of "Special Post Plan" in Anhui Province.

(5) Physical examination and inspection

The physical examination standards shall be implemented with reference to the Standards and Measures for Physical Examination of Applicants for Teacher Qualification in Anhui Province and the Notice of the Provincial Department of Education on Further Improving the Physical Examination of Teacher Qualification. The investigation mainly focuses on the political thought, moral quality, professional ability and work performance (academic performance) of the proposed personnel. If the qualification to be employed is cancelled due to unqualified physical examination and inspection or if the applicant fails to participate in the physical examination and inspection at the specified time, it will be replenished from high score to low score according to the total score of the examination (if the total score is tied, it will be determined from high score to low score based on the written test score of the applicant and the professional knowledge in the written test in turn).

(6) Solicit volunteers

After the physical examination and inspection, if there are job vacancies (including the reduction or cancellation of jobs in the registration stage), the Provincial Department of Education will organize voluntary recruitment as appropriate. The specific implementation plan for soliciting volunteers shall be separately formulated and announced by the Provincial Department of Education.

(seven) to determine the candidate

Each Shegang county (city, district) determines the list of candidates to be hired according to the total examination scores and the results of physical examination and investigation. The Education Bureau of each Shegang county (city, district) inputs the list into the column of "Persons to be hired" in the information management and service system of the "Special Post Plan" in Anhui Province, and derives the "List of Persons to be hired in the" Special Post Plan for School Teachers in Rural Compulsory Education in 2021 "from the system. The list of teachers with special posts to be hired after examination and determination was publicized on the website of Anhui Education Department (https://jyt.ah.gov.cn) for 5 days.

(8) signing employment contracts

The proposed employee and the county (city, district) Education Bureau where the school is located signed a three-year agreement (sample) on the "Special Post Plan for School Teachers in Rural Compulsory Education Stage in Anhui Province" (Annex 3). Those who fail to obtain the teacher qualification certificate before going through the recruitment procedures or fail to provide the corresponding level of academic qualifications, degrees and other certificates required by the recruitment position before December 31, 2021 will be disqualified.

(9) Pre-job training

Pre-job training is organized by the Provincial Department of Education, and the specific training time and place will be notified separately.

(10) Take up posts to teach

Before signing the employment contract, the Education Bureau of Shegang County (city, district) will announce the school on the official website; After signing the employment contract, the proposed personnel will be arranged by the Education Bureau of Shegang County (city, district) to the post-setting school according to the way of giving priority to high scores.

For information about the recruitment policy of special post teachers in Anhui Province in 2021, such as written examination, interview, physical examination and inspection, please log on to the website of Anhui Provincial Department of Education and the official websites of Shegang counties (cities, districts) in time (see Annex 2) for enquiries.

This examination does not specify an examination counseling book, and the education and human resources departments at all levels in the province do not hold or entrust any institution to hold an examination counseling training class.

Consultation on matters related to qualification examination, interview, physical examination and inspection: Personnel Department of Education Bureau of each Shegang county (city, district) (see Annex 2 for contact information).

Policy Consultation: 0551-62822080 (Teachers’ Office of Provincial Education Department)

Registration technical problems and examination consultation: 0551-63609520 (Provincial Education Admissions Examination Institute)

Supervisory reporting telephone number: 0551-62849194

The above-mentioned consultation services and supervision hotline are used during normal office hours.

Inquiry website: Anhui Education Department website (https://jyt.ah.gov.cn)

Hereby announce

Attachment: 1. Post Schedule of "Special Post Plan" in Anhui Province in 2021 by County and Discipline.

2. Contact information and official website address of the education department of each city and county (city, district).

Anhui Provincial Department of Education Anhui Provincial Department of Human Resources and Social Security

April 9, 2021

Attachment 1 "Special Post Plan" of Anhui Province in 2021. xls

Attachment 2 Contact information and official website address. xls of the education departments of each post-setting city and county (city, district)

CCTV’s large-scale media activity "Hundred Years and Hundred Cities" came to Yantai City, Shandong Province. Yantai was one of the first coastal open cities in China in 1984, and it was a new coastal city rising from the saline-alkali wasteland.

　　The reporter came to the Folaishan Citizen Cultural Park in Yantai Economic and Technological Development Zone, which is only more than 1000 meters away from the seaside. The sea has formed its high-quality ecology and provided natural location advantages for urban development here.

　　After more than 30 years of vicissitudes, the once saline-alkali beach has become a modern coastal new city. At present, 125 Fortune 500 projects have taken root in Yantai Development Zone, and the output value of the two leading industries of machinery, automobiles and electronic information has exceeded 100 billion yuan. Strategic emerging industries have risen strongly, and two industrial clusters, advanced structural materials and biomedicine, have been selected as the first batch of 66 national strategic emerging industrial clusters in China, and the total production capacity of MDI materials ranks first in the world.

　　Liu Jianmin, Deputy Secretary of the Working Committee and Deputy Director of the Management Committee of Yantai Development Zone: Like many development zones in China, the development model of Yantai Development Zone is to expand the secondary production, promote the integration of the tertiary production and the production city, and finally rise from a barren beach to a new coastal city.

　　In recent years, Guxian Street in Yantai City has further promoted the construction of the cultural brand of "Famous Town of Shandong Cuisine", taking Shandong Cuisine Industry as the core, giving consideration to culture, function and architecture, and planning to build an industrial cluster with the characteristics of ancient Shandong Cuisine.

　　Yu Fangqing, Deputy Secretary of the Party Committee and Director of the Office of Guxian Street, Yantai City, Shandong Province: The ancient history and humanities are very long. Besides Shandong cuisine, there are also very rich historical and cultural elements. There are mountains, waters, stories, delicious food and wine.

　 　 　 　 On the social networks where Zhihu, Douban and other young artists gather, there has never been a lack of such topics as "XX absolutely beautiful unpopular songs" and "Recommend some popular music that is nice but not popular". There is no distinction between the public and the minority in the genre of music. The so-called minority or unpopular music is mostly defined according to the amount of play or the audience.

　 　 　 　　Van adib, CEO of eCast, discovered the famous "98 Rule" in his research on digital music, that is, the audience has unlimited demand for 98% of non-popular music, and the market for non-popular music collections is enormous and boundless.

　 　 　 　　On the one hand, there is a strong user demand, and on the other hand, there is a huge market prospect. How to recommend these 98% unpopular songs to the audience has been tried by music service providers all over the world, as has the domestic online music platform, and Netease Cloud Music, which stands out by virtue of the unique positioning of the music community, is one of the best. Compared with the average utilization rate of music libraries below 20% in the industry, Netease Cloud Music has reached 80% of "going against the sky". In addition to the ingenuity of products, Netease Cloud Music has mainly done two things right.

1. Reconstruct the music recommendation method.

　 　 　 　　Netease Cloud Music was launched in April 2013. At that time, most of the music software on the market was "music library+player", which played the role of listening to songs. It is not difficult to understand the phenomenon mentioned at the beginning of this article. Users can’t find their favorite music in the music player, and interest-oriented online communities have become a natural medium for discovering and sharing music.

　 　 　 　　The appearance of Netease Cloud Music has changed the traditional music recommendation method, mainly in two aspects, one is song list, and the other is personalized recommendation.

　 　 　 　　Let’s start with the song list, which is similar to the song sharing article on Douban, but it is transferred from a third-party social platform to a music APP, which is also in line with the positioning of Netease Cloud Music Music Community. The song list has realized two direct functions. In the past, the chaotic song collection was solved after joining the song list. In the past, users had a strong dependence on various lists to find songs, which actually accelerated the difference between popular and non-popular. Songs appearing on the list will be heard by more people, while music outside the list may become a long tail. On Netease Cloud Music, song list has replaced the list as a popular listening behavior.

　 　 　 　　Up to now, the number of high-quality song lists created by users on Netease Cloud Music has exceeded 200 million, with an average of 420,000 song lists created every day. This figure far exceeds the posts recommended by music on social platforms. Through the song list, users can find the music they listen to at work, the lullaby they listen to when they are insomnia, the unpopular music they can’t miss, and even the background music of PPT. Not only has it solved the pain points of users, but for Netease Cloud Music itself, the song list has become a "trump card" to maintain the stickiness of users.

　 　 　 　　Personalized recommendation is another initiative to solve the problem that users find good music, so Netease Cloud Music is also called a music player that "knows you better than your mother".

　 　 　 　　The great god in Zhihu has a professional explanation for the recommendation mechanism of Netease Cloud Music, which is mainly divided into two parts in algorithm, the recommendation of similar people and the recommendation of similar songs. As the name implies, similar songs mainly Tag songs in the music library, and push music with similar tags or the same tags according to users’ listening habits. The recommendation of similar people refers to modeling according to users’ listening habits, and screening out people with similar tastes. For example, A and B belong to the same kind of people, and the songs that A likes are probably the ones that B is willing to listen to.

　 　 　 　　Through song list and personalized recommendation, Netease Cloud Music has established a recommendation mechanism of "algorithm+labor +UGC", which not only satisfies the interest of users, but also ensures the quality of products.

　 　 　 　　There is a "story from Netease cloud music to the real world" circulating on the Internet. GalenCrew is a relatively small singer in both China and the United States, but his single Sleepyhead has tens of thousands of comments on Netease cloud music. Finally, Galen began to tour in China, and the venue was full.

2. Break the barriers of music sharing

　 　 　 　　Music sharing in the traditional sense is mostly word of mouth or shared on social networking platforms. After all, it is still the active sharing of users. Especially for minority music, many listeners have a mentality of "like it but don’t want it to be popular", and it is difficult for traditional sharing methods to break this boundary.

　 　 　 　　In essence, the song list and personalized recommendation on Netease Cloud Music also belong to the category of sharing. The song list was created spontaneously by users and found and collected by "music friends" with similar interests, among which there were many song lists with hundreds of thousands or even millions of listeners. According to the personalized recommendation of similar people, the sharing process was imperceptibly completed.

　 　 　 　　However, what Netease Cloud Music enjoys in sharing is the positioning and comment mechanism of the music community. The former meets the needs of users to share good music, so that good music can be shared with like-minded people, which is in line with the behavior habits of minority music lovers. Many listeners of minority music have their own circles. They recognize each other’s identity and values and enjoy the sense of security that this group gives them. And this kind of people in the hope of independence and eager to communicate, we strive to expand the small circle, while trying to control the small circle in the illusion of independence. Compared with popular social channels, Netease Cloud Music’s vertical socialization is just what it wants.

　 　 　 　　But music itself is also a commodity, and it is bound to be tagged. When we listen to songs, the background data of online music is constantly tagging us. The so-called niche only exists in data algorithms. This kind of label is a good thing for the promotion of minority music. Compared with the promotion for individuals, the label-oriented group has more advantages in both accuracy and cost. How to recommend minority music to more people’s ears according to this feature? Netease Cloud Music chose the comment mechanism.

　 　 　 　　The Indonesian song "Bila" has 25,000 comments on Netease Cloud Music, and the most praised comments are 46,000.

　 　 　 　　Yes, it’s a comment, not a grade. According to the rules of scoring, users score their favorite or disliked music, and then find out similar user groups on the difference of scoring. However, if there is a score, there will be a brush score, which will lead to irrational behavior of the user group and even cause the loss of users in a large area. In addition, letting users rate songs that have been listened to for a few minutes increases the cognitive cost of users, and it is also a kind of harm to music itself. Music has no advantages or disadvantages, only likes and dislikes.

　 　 　 　　Netease Cloud Music’s comment mechanism has achieved results. At present, it has generated 400 million comments, and users have generated 640,000 music comments every day. More than 50% of users have developed the habit of commenting while listening to songs. Compared with the digital rating, this kind of comment entrusts users with more emotional factors, such as excellent comments will be praised at the top. Moreover, music criticism itself is a kind of sharing, and it is a way for users to express their love for works. Even some relatively unpopular music still gets tens of thousands of comments.

　 　 　 　　Almost all fields are looking for explosions, such as e-commerce, IP, and even music. But distributing pop music to more people is an ability to bring more fans to minority music or unpopular songs. This is feelings.

Source: China Network

Li Xin is very proud that it can help more young people returning home to start businesses. (Photo by wanglili)

　　Cctv news(Reporter wanglili): Yinchanggou Village, Foping County, Shaanxi Province is a mountain except a mountain.

　　In 2006, in order to make a living, only Jiang Dong, a villager with junior high school education, walked out of the mountain in Yinchanggou Village. At the age of 20, he felt that only by going out could he see hope and get rid of poverty.

　　In 2013, Jiang Dong, who had been working outside for seven years, was getting married and returned to his hometown with his wife Li Xin, who also worked in Wuxi Hotel.

　　After the banquet, looking at the elderly parents and thinking about the upcoming baby, after repeated discussions, the two decided not to go out and stayed in their hometown to find a way to start a business.

　　At this time, my hometown is still a high mountain, and the monotonous and repetitive scene makes Jiang Dong feel very confused. "When I was in Wuxi, the two of us worked in hotel management, and we had experience in this field. We wanted to continue to engage in our old job, but our hometown simply did not have these resources and needs."

　　Just when the couple were at a loss, they accidentally walked into the furniture city, and a palm mat with a selling price of nearly 10,000 yuan suddenly aroused Jiang Dong’s interest. "There are mountain palms all over the mountains in my hometown. Why can’t we make our own palm mats?"

　　As the saying goes, relying on mountains to eat mountains, relying on water to draft. Yinchanggou village has more than 6500 mu of forest land, which is very rich in forest land resources. Wild palm is a common forest in Qinling Mountain, which has the characteristics of moisture resistance, corrosion resistance and no insects. However, the mountain palm resources can not be further processed, which is also a problem that has been puzzling the local income increase. In this way, the green, environmentally-friendly and promising palm mat project was supported by the local government. At the end of 2014, Jiang Dong and his wife Li Xin, after systematically learning related technologies, took more than 200,000 yuan accumulated from working and set up a mountain palm professional cooperative in their farmyard.

　　After several years of hard work by the couple, the humble palm forest on the hillside has become a beacon. “6— 16 cm palm mat, the current market price is 480 yuan — From 3,000 yuan, we can sell more than 20 palm mats a day, with a turnover of 30,000 yuan. " Li Xin said.

　　Like many mountain villages, the villagers in Yinchanggou Village are mostly elderly people, and the loss of young and middle-aged people is serious. Many elderly people and women who stay at home have to take care of their children and fields, so they can’t go to work in the factory. According to their living characteristics, Li Xin distributed some of the knitting, sewing and packaging of brown mats so that they could finish them at home.

　　"In this way, they can not only take care of their families, but also have extra income to subsidize their families." Li Xin said that at present, the company has changed from the original small family workshop to industrial production, with an annual output value of 27 million yuan. In addition, by encouraging villagers to work in factories, share shares and share dividends, and collecting and sorting brown hair, transportation and sales, more than 100 people were recruited to work and increase their income, which was recognized by Foping County as a "demonstration base for returning migrant workers’ entrepreneurship".

　　If education is a long-term way to change the face of poverty, Mao Youbin, secretary of the branch of Yinchanggou Village, thinks that the rural economy can be better developed by giving the people the job opportunity to earn money and support their families at home, and by increasing their income through employment nearby.

　　"It is necessary to introduce enterprises, stay and serve well." In the interview, this is what the reporter heard the most from the local cadres. From individuals to groups, from rural areas to cities, from leaving to feeding back, with more and more policy support, I believe that more and more people who leave home are preparing for a better return home.

　　Cctv newsAccording to the website of the Central Meteorological Observatory, it is estimated that from 08: 00 on the 9th to 08: 00 on the 11th, the lowest or average temperature in the eastern part of northwest China, most of Inner Mongolia, most of North China, most of Northeast China, Huanghuai, western and northern Jianghan, northwestern Jianghuai and western Jiangnan will drop by 6 ~ 8℃, and the Central Meteorological Observatory will continue to issue a blue warning of cold wave at 6: 00 on November 9th. Affected by cold air, sleet or snow will appear in central and eastern Inner Mongolia and most parts of Northeast China.

　　Cooling occurred in the eastern part of Northeast China and northern Xinjiang.

　　Yesterday, snowfall, rain or sleet was 1 ~ 7 mm in parts of northeastern Xinjiang, northeastern Jilin, southern Qinghai and northeastern Tibet; Moderate rain occurred in parts of southeastern Guangxi and eastern Hainan, and the local area was heavy rain.

　　At 5 o’clock today, compared with 5 o’clock yesterday, some areas in the eastern part of Northeast China and northern Xinjiang have cooled by 6 ~ 8 C, and the local temperature has dropped by 10 ~ 12 C.

　　Cold air affects the heavy snowfall in Inner Mongolia, Heilongjiang and other places in the central and eastern regions.

　　It is estimated that from 08: 00 on the 9th to 08: 00 on the 11th, the minimum or average temperature in the eastern part of northwest China, most of Inner Mongolia, North China, most of Northeast China, Huanghuai, western and northern Jianghan, northwestern Jianghuai and western Jiangnan will drop by 6 ~ 8℃, among which, the temperature drop in some areas of northwestern Shaanxi, western and northern Shanxi, central Inner Mongolia, eastern Jilin and northeastern Liaoning can reach 10 ~ 12℃. In the early morning of the 11th, the minimum temperature line of 0℃ will be located in southern Gansu, northern Guanzhong Plain in Shaanxi, central Hebei and southern Liaodong Peninsula. The Central Meteorological Observatory continued to issue a cold wave blue warning at 6 o’clock on November 9.

　　Affected by cold air, sleet or snow will appear in the central and eastern Inner Mongolia and most of the northeastern regions, with moderate to heavy snow and local snowstorms in parts of northeastern Inner Mongolia, northeastern Heilongjiang and eastern mountainous areas of Jilin.

　　Affected by cold air, during the day on the 10th, there were 7-8 northwest winds with gusts of 9-10 in Bohai Sea, Bohai Strait, northern and central Yellow Sea. In addition, from the night of the 9th to the night of the 11th, affected by the tropical system, there will be 7-8 winds in the central and southeastern parts of the South China Sea, with winds of 9-10 and gusts of 11-12 in some areas. The Central Meteorological Observatory issued a gale forecast at sea at 06: 00 on the 9th.

　　Before the influence of cold air, on the 9 th, there were intermittent mild to moderate haze in central and southern North China, western Huanghuai, Shaanxi Guanzhong, western Jianghuai, Jianghan, central and western Jiangnan and southern Sichuan Basin. From the night of the 9th, due to the influence of cold air, the haze weather in the above areas will weaken and dissipate from west to east.

　　Future specific forecast

　　From 08: 00 on the 9 th to 08: 00 on the 10 th, there were small to medium snow or sleet in central and eastern Inner Mongolia, north-central Northeast China, south-central and eastern Qinghai, northern Tibet and central Gansu, among which there were heavy snow and local snowstorms in parts of northern Heilongjiang and northeastern Inner Mongolia. There are small to moderate rains and local heavy rains in the southeastern part of Northwest China, the eastern part of Southwest China, the northern part of Huanghuai, the southern and eastern parts of North China, the southern part of Northeast China, the central and western parts of Jiangnan, and the northwestern part of Guangxi. There are 4-6 northerly winds in central and eastern Inner Mongolia, North China, Northeast China and Huanghuai. There are 7 ~ 8 northeast winds and 9 gusts in the Taiwan Province Strait.

　　From 08: 00 on the 10 th to 08: 00 on the 11 th, there were heavy snow and local snowstorms in parts of the western Tianshan Mountains in Xinjiang and Altay Mountains, northeastern Heilongjiang, and eastern Jilin Mountains; There are small to moderate rains or showers in the southeastern part of Northwest China, the eastern part of Southwest China, the western part of Huanghuai, the western part of Jianghan, most of the south of the Yangtze River, southern Yunnan, the eastern part of Hainan Island and Taiwan Province. There are 4 ~ 6 winds in central and eastern Inner Mongolia, Northeast China and North China. There are 7-8 winds and 9 gusts in the Bohai Sea, the Bohai Strait and the northern and central parts of the Yellow Sea. There are 7-8 winds and 9 gusts in the north sea area south of the central and southeast of the South China Sea. The winds in some sea areas can reach 9 and the gusts are 10-11.

　　From 08: 00 on the 11 th to 08: 00 on the 12 th, there were small to medium snow or sleet in parts of northern Xinjiang and northern Gansu; There are small to moderate rains or showers in the southeastern part of Northwest China, the eastern part of Southwest China, Jianghan, the northern and western parts of Jiangnan, southern Yunnan, western Guangxi, southern coastal areas of Guangdong, Hainan Island and eastern Taiwan Province. There will be 7-8 winds and 9 gusts in the central and western parts of the South China Sea, and the winds in some areas can reach 9-10 and 11-12 gusts.

Observation on the entertainment of the original uncle team

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In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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