Consumer confidence picks up. In 2023, the China consumer market pressed the ＂fast forward button＂
CCTV News:Riverside plumbing, the store took the lead in sensing the temperature of China economy. As a lamp lights up, the capillaries of urban economy are reconnected. Every order, every customer, and every business in ordinary life illuminate the confidence of the consumer market in China.
Reporter Meng Xiabing:There are thousands of lights, and there is always a light for you. In 2022, durable consumer goods lit a consumption indicator at home. Last year, people pursued health more, starting with breathing healthy air. As a representative of health, fresh air conditioning is far ahead in the air conditioning market with a retail sales of 6.25 billion yuan. Then there is the pursuit of satisfaction, which comes from larger appliances. There is more and more inventory at home. Is it necessary to change a bigger refrigerator? The sales volume of large-capacity refrigerators with a capacity of more than 500 liters has accounted for more than 43.8% of the overall market share. What attracts you to change the TV at home? That’s a bigger TV. In 2022, the sales volume of large-screen TVs over 75 inches was 6.546 million units, up 80.1% year-on-year. In recent years, the demand for liberating hands has not changed, and the protagonist is it. Let’s go to work! In addition to automatic cleaning, the current sweeping robot also has the functions of automatic cleaning and automatic dust collection. This highly intelligent upgrade has increased its market share to 45.1%.
These upgraded products that accurately attack consumer demand have gained an increase in the home appliance market. In 2022, the sales of household appliances exceeding 700 billion yuan showed that residents’ consumption power improved and consumer confidence picked up.
What makes people willing to spend money is not only the electrical appliances around them, but also the distant scenery. Welcome to Badaling Great Wall at night. This is the first time that it is open for night tour in winter. Waiting for the first sunshine of the new year on the Millennium ancient wall attracted tens of thousands of tourists to punch in. During the Spring Festival holiday, there are 243 cultural tourism consumption gathering areas all lit up at night, attracting 52.122 million tourists. This is a microcosm of the national tourism market. During the Spring Festival, 308 million people chose to travel, contributing 375.843 billion yuan to domestic tourism revenue, up 30% year-on-year.
In the beginning of 2023, the strong recovery of the tourism market led to a rapid recovery of consumption. This is a consumption heat map of urban business circle gathered by us according to consumers’ payment information. In January this year, ten business districts in Hangzhou, Changsha, Chongqing, Xiamen and Nanjing occupied the top ten in the list of consumption growth rate of business districts. There are still many cities whose "thermal values" are always online. The cities that continue to light up now are Beijing, Tianjin, Shanghai, Chongqing and Guangzhou, which are international consumption center cities under cultivation. Commodity resources from all over the world and the freshest consumption scenes have turned these cities into the lights of China’s consumer market.
The little lights converge into a consumption boom, which is transformed into the surging power of economic development. In 2023, the China consumer market will press the "fast forward button".