Small Tube Island became the ＂explosion＂ of Qingdao Golden Week, and Caesar’s tourism industry built a new picture of marine cultural tourism.
In Qingdao in October, the sea breeze is cool.
When the popular coastline is welcoming crowds, Xiaoguan Island on the East China Sea is quietly writing a new chapter in island tourism with an activity of "booking customized internal testing" with a daily limit of 200 people. Since the recruitment of Xiaoguandao’s "Appointment Customization Internal Test" campaign started, the market response has been enthusiastic, and the demand for appointment has continued to be hot. During the operation of the event, all links on the island were closely connected and orderly, and the participating tourists spoke highly of it.
What stands behind this innovative practice is Caesars Gulf Destination (Shandong) Operation Management Co., Ltd., a pioneer force of Caesars Tourism, which is rooted in Qingdao and focuses on the operation of marine destinations.
This is not only the internal testing start of a single project, but also the strategic practice of systematically arranging marine cultural tourism after Caesar Tourism is controlled by the state-owned assets in Shibei District of Qingdao-from a single format to the whole industrial chain, from coastal operation to land-island linkage, and a more in-depth blueprint for marine development is unfolding.
Strategic Depth: From Point Breakthrough to Global Layout
The ocean strategy of Caesar’s tourism industry shows a clear advanced path. Previously, its wholly-owned subsidiary, Caesars Bay, has successfully planned, planned, invested, built and operated the leisure sea fishing base project in the small harbor, completed the closed-loop verification of the whole process from concept to landing, from construction to operation, and accumulated valuable practical experience in coastal hydrological travel. Now, the launch of the small tube island project marks the deepening of the strategy: from the nearshore to the far island, from a single format to a comprehensive holiday, opening a new track for marine cultural tourism.
Behind this strategic advancement is Caesar’s accurate grasp of the development trend of marine economy. With consumption upgrading and tourism market segmentation, high-quality, customized island holiday products are becoming a new blue ocean. Caesar’s tourism industry takes Xiaoguan Island as its strategic fulcrum, not only to build a successful island project, but also to explore a set of reproducible and sustainable high-quality island development and operation standards, so as to lay the foundation for subsequent export to high-quality coastal areas such as Hainan and Fujian.
Mode innovation: remolding the value logic of marine cultural tourism
In the practice of Xiaoguandao, Caesar’s tourism industry has broken the path dependence of traditional tourism development. The establishment of "reservation customization" mode reflects its strategic choice from scale orientation to value orientation. The daily quota of 200 people is not a simple operation strategy, but a insistence on the dual values of "ecological protection and quality of experience" and an innovative exploration of the sustainable development path of island tourism.
At a deeper level, this represents Caesar’s redefinition of the essence of marine cultural tourism: from providing sightseeing services to creating a lifestyle. By integrating local elements such as Laoshan Taoist culture and fishing village folklore into the experience design, Caesar’s tourism industry is building a unique marine culture IP. This way of cultural empowerment not only enhances the added value of products, but also builds core competitiveness that is difficult to replicate.
Pattern construction: a strategic vision of land-island linkage
The marine layout of Caesar’s tourism industry has always been based on the construction of a "land-island linkage" pattern. Xiaoguandao project is not only an isolated island development, but also a strategic hub connecting land and ocean in series and integrating resources and experiences. Through the effective cooperation of land and island resources, Caesar’s tourism industry is breaking the time and space restrictions of traditional marine tourism and creating a closed loop of global tourism covering land and sea.
This linkage thinking embodies the strategic vision of Caesar’s tourism industry as a state-owned holding company. By opening up land resources, integrating industrial factors and innovating operation mode, Caesar’s tourism industry is not only strengthening its own business, but also actively exploring a new paradigm of marine economic development. This exploration has important demonstration significance for promoting the upgrading of regional marine tourism industry and building a modern marine industrial system.
Future Outlook: Towards a New Benchmark for Ocean Travel
Standing at a new development starting point, Caesar’s tourism industry takes marine cultural tourism as its strategic fulcrum, showing its firm determination to become "the leading operator of marine and coastal hydrological tourism in China". As an important part of this strategy, the significance of Xiaoguandao project lies not only in the project itself, but also in its benchmark value for Caesar’s tourism and marine business.
With the deepening of the national strategy of becoming a maritime power and the acceleration of the consumption upgrading trend, Caesar’s tourism industry is expected to create a unique development path in the field of marine cultural tourism with its innovative development concept, mature operation ability and resource advantages of state-owned platform. In the future, through the continuous optimization of the model and the continuous accumulation of capabilities, Caesar’s tourism industry will surely write its own wonderful chapter in the surging tide of China’s marine economic development.
From inshore to deep blue, from single to multiple, Caesar’s marine strategy of tourism is showing a clearer outline. This is a profound reflection on the future of marine cultural tourism, and it is also a strategic choice of a leading enterprise under the opportunity of the times. With the deepening of the layout, Caesar tourism is expected to become an important leader in the innovation and development of China’s marine tourism industry.
(Peninsula all-media reporter Mark)