The poor travel released the 2018 big data report on outbound travel： the rise of niche destinations, and young travelers gradually became the main force.

As the Spring Festival approaches, the fight for tickets in Spring Festival travel rush is becoming increasingly fierce. Because one ticket is hard to find and air tickets are expensive, "reverse Spring Festival travel rush" has become a new fashion, and overseas destinations have also become the first choice of many citizens. Where to go for an outbound tour in Chinese? How to play? what are you playing？ The latest "Playing Chinese: Big Data Report of Poor Travel 2018" released by Poor Travel studies the behavior of nearly 100 million poor travel users, and deeply analyzes Chinese’s outbound travel preferences in 2018 and the new travel trends of tourists after 1990s and 00s.

The outbound market still has potential. "Consumption downgrade" will put forward new standards for travel products.

According to the report, the number of outbound tourists has shown a steady growth trend in the past decade. From 2010 to 2017, the "compound annual growth rate" of outbound tourists reached 12.27%, mainly due to the growth of overseas tourists. The form of outbound tourists has gradually been accepted by more and more Chinese people.

The report shows that as of 2018, the number of valid personal passports in China has reached 130 million. In other words, 90% of Chinese has not yet entered the outbound travel market, and the overall outbound travel penetration rate still has a huge space.

In 2018, "consumption downgrade" became a hot topic in the whole network. On the other hand, the consumption data of outbound travel is still on the rise. According to the data report, from 2016 to 2018, travelers’ spending on local products continued to increase, and more Chinese people were willing to pay for the experience. The proportion of travelers spending on accommodation increased by 9.02% compared with 2017, and the selection rate of four-star and five-star hotels also increased year by year. From the perspective of outbound travel consumption, "consumption degradation" does not mean a comprehensive reduction in travel standards, but travelers will seek more reasonable and cost-effective products when making choices, which will also prompt the tourism supply side to provide more high-quality and cost-effective products.

The rise of niche destinations and diversified gameplay lead the new trend.

Minority destinations were once thought to be only active among some minority people, and this situation was reversed in 2018. Judging from the choice of Chinese outbound destinations, some popular destinations that have been highly sought after have shown a downward trend, including Vietnam and South Korea. Minority destinations began to attract the attention and love of travelers, showing an obvious upward trend, among which Croatia, Mexico and Portugal entered the Top30, a popular destination for poor travel for the first time.

At the same time, the rise of minority destinations is also affected by the visa policy. In 2018, new visa-free destinations such as Albania, Bosnia and Herzegovina and Belarus were added, and their destination popularity index also rose after the visa-free policy was announced.

In addition to choosing a niche destination, the ways and forms of Chinese people’s outbound travel are also more diverse, and they can do anything from heaven to sea. The most popular games for travelers include skydiving, paragliding, diving, etc., and the content growth rate of poor travel platforms exceeds 30%. Skiing, music festivals, hiking, RV travel, surfing, self-driving and other games are also increasingly sought after by travelers.

Young travelers become the main force of outbound travel

Among the nearly 100 million outbound users of the poor travel network, young quality users account for more than 50%, and young travelers have gradually become the main force of outbound travel.

Compared with travelers who like to make a complete travel guide, young people are more likely to leave. Memories of Alhambra, Chinese Restaurant, World Cup … Whether it is TV series, variety shows or international competitions, it may become the travel inspiration to inspire young people to travel, which also brings fire to Korma, Russia and other destinations. The data shows that 35.71% of the post-00 generation and 21.26% of the post-90 generation will choose their destinations because of their favorite variety shows, 75% of the post-00 generation and 50.28% of the post-90 generation will start a trip because of TV dramas or movies, and 21.43% of the post-00 generation will start a trip because of idols.

Besides, young people like to travel alone, wander around at will, find local classmates and friends to play with, and are more inclined to meet friends in the community. This new generation of people is beginning to understand the world in their own way and perspective.

Beijing-Tianjin-Hebei, Jiangsu-Zhejiang-Shanghai, Pearl River Delta and Southwest China, which part of the country will play best?

In the report, the travel behavior of travelers in various regions in 2018 is interpreted from four perspectives: Beijing-Tianjin-Hebei, Jiangsu-Zhejiang-Shanghai, Pearl River Delta and Southwest China.

Travelers in Beijing, Tianjin and Hebei are different from those in other regions in that they spend the most, play the craziest, love freedom and drive. The overall travel time is the longest, reaching 10.40 days, and the proportion of outbound travel more than 5 times a year reaches 12.55%. In terms of average spending, travelers in Beijing, Tianjin and Hebei are also higher than those in other regions.

In addition, travelers in the Beijing-Tianjin-Hebei region also prefer go on road trip. In 2018, the proportion of Beijing-Tianjin-Hebei and go on road trip reached 15.65%, far exceeding other regions. In terms of the total number of trips in Jiangsu, Zhejiang and Shanghai, the travelers in Jiangsu, Zhejiang and Shanghai are far outstanding.

In the choice of outbound destinations, different regions are affected by geographical location, and their travel preferences are also different. Tourists from Jiangsu, Zhejiang and Shanghai prefer overseas destinations such as Osaka, Kyoto and Tokyo, which are relatively close. Tourists from Greater Bay Area in the Pearl River Delta prefer Southeast Asian destinations, while travelers from Beijing, Tianjin and Hebei and Southwest China prefer European countries.