Observation on the entertainment of the original uncle team

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In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　Xinhua News Agency, Beijing, April 18th, china securities journal published an article on April 18th, entitled "Key enterprises will make efforts to ensure the stability of industrial chain and supply chain in Shanghai as soon as they resume work". The article said that the prevention and control of the epidemic situation should be grasped on the one hand and the resumption of production on the other. According to the relevant measures and guidelines recently issued by the Ministry of Industry and Information Technology and the Shanghai Economic and Information Committee, many key enterprises and foreign-funded projects in Shanghai have applied for or are carrying out work in an orderly manner under the premise of ensuring controllable risks.

　　"The introduction of the policy will bring confidence to the relevant enterprises to resume work and production, and will firmly fight the epidemic and ensure production in accordance with the guidelines." Wang Huizhen, secretary general of Shanghai Producer Services Promotion Association, said in an interview with china securities journal.

　　On April 16th, the Shanghai Economic and Information Committee issued the guidelines for the prevention and control of epidemic situation when industrial enterprises resume work and production, proposing that all district governments, towns and parks should actively support enterprises to resume work and production, guide enterprises to "one enterprise, one policy" and do a good job in epidemic prevention and control.

　　According to the introduction of the Ministry of Industry and Information Technology, after the front working group rushed to Shanghai, it arranged key enterprises and foreign-funded projects that were greatly affected by the epidemic, grasped the difficult problems faced by production and operation, and found out the obstacles and obstacles to the resumption of production. Study and establish an emergency coordination mechanism for industrial chain supply chain demands, set up a "white list" of key enterprises in the industrial and information fields, and concentrate resources to give priority to ensuring the resumption of production of 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine.

　　The Shanghai Economic and Information Committee put forward 21 requirements in five aspects: implementing the main responsibility of enterprises, implementing the classified management of places, strengthening the management of employees, strengthening the logistics management and epidemic prevention materials reserve, and doing a good job in emergency response plans and work guarantee, among which it is clear that enterprises should set up special classes for epidemic prevention and control and production and operation.

　　In terms of strengthening logistics management and epidemic prevention materials reserve, the Shanghai Economic and Information Committee pointed out that special routes and fixed places should be set up for production and living materials to enter the factory, which should be isolated from other areas, and the vehicle drivers and passengers of suppliers should be required to enter the factory in strict accordance with epidemic prevention requirements. Arrange fixed personnel for receiving, loading and unloading, storage, unpacking and disinfection.

　　On April 15th, Quanta Shanghai Manufacturing City, located in Songjiang, Shanghai, applied for resumption of work and production under the premise of strict epidemic prevention, and the factory implemented closed-loop management. Quanta Shanghai Manufacturing City has 8 factories with more than 40,000 employees. F1 and F3 factories are the first to resume work, and about 2,000 employees have resumed work in an orderly manner. Wanye enterprise, whose main business is ion implanter, said that the company is currently preparing for the start of construction and waiting for the official notice of resumption of work.

　　Wang Huizhen said that both the manufacturing industry and the production and service industry want to resume production as soon as possible. Among them, logistics enterprises play the role of connecting upstream and downstream. A person in charge of a semiconductor enterprise said that integrated circuit enterprises need industrial chain cooperation, and many fabs’ products need to be shipped to the Yangtze River Delta for packaging and testing after manufacturing, and poor logistics will affect the entire industrial chain.

　　Nearly 70% of imported hemodialysis equipment and products are imported from Shanghai port and then shipped to all parts of the country. In the hands of Xu Feng, president of Changlian Co., there is a list of emergency medical consumables that must be fully guaranteed. "Hemodialysis products can’t be stopped. If they can’t be sent to hospitals in time, patients will be in danger."

　　As one of the largest logistics enterprises in Shanghai Free Trade Zone, Changlian Co., Ltd. has 63 multinational pharmaceutical customers, whose products involve biochemical reagent, in vitro reagents, etc., and most of them have to be shipped to all parts of the country. In order to ensure the supply of these emergency materials, since the beginning of March, the company has formulated a "33-system" anti-epidemic production plan, that is, in the case that one-third of employees may be isolated for various reasons, another one-third of employees are ensured to be fully managed in the company to ensure basic production, and the remaining one-third is working at home.

　　"Our employees who work offline now maintain 30% of their business, mainly involving emergency supplies and medical supplies, including balloons, pacemakers and stents." Xu Feng said that it was busy from morning till midnight for several days in a row. Government departments are also making efforts, such as ensuring that collective feeding units provide hot food and hot meals, so as to keep the supply of emergency medical materials constant in any case.

　　Shanghai Port Logistics makes full use of the overall resource advantages of Shanghai Port, strengthens overall coordination and work planning, launches the integrated logistics "land to water" service, formulates logistics solutions for key customers, and fully guarantees the stability of the industrial chain and supply chain.

　　According to Shanghai Port Group, BASF is a leading chemical company in the world, and many manufacturing enterprises all over the country use BASF products as basic raw materials for production. Shanghai Port Logistics International Freight Branch set up a commando team of nearly 20 party workers, took the initiative to co-ordinate the resources of trailers, inland waterway transportation, coastal domestic shipping companies and regional company networks in Shanghai, and launched a number of "land-to-water" logistics solutions to help BASF transport all kinds of materials to all parts of the country to ensure the supply of raw materials for downstream enterprises.

　　"Emergency Plan for Heavy Pollution Weather in Chengdu (Trial)" (draft for comments) was issued.

　　The Emergency Plan for Heavily Polluted Weather in Chengdu (Trial) (draft for comments), which was researched and formulated by the relevant departments led by the Municipal Environmental Protection Bureau, was officially open to the public for comments. Yesterday, the reporter learned from the special press conference held by the Municipal Government Information Office that the "Draft for Comment on the Plan" clearly stated that open-air barbecues are strictly prohibited in the expressway around the city when the three-level (yellow) warning is activated; During the second-level (orange) warning, primary and secondary schools and kindergartens will stop outdoor sports, and the restricted area of motor vehicle tail number will be extended to around the city; When the first-class (red) warning is given, primary and secondary schools and kindergartens will be closed, enterprises and institutions can implement flexible working system, and motor vehicles are restricted to single and even numbers within the city.　

　　The "Draft for Comment on the Pre-plan" also made it clear that the Municipal Emergency Disposal Command of Heavy Pollution Weather and the Municipal Comprehensive Improvement Command of Atmospheric Environment are co-located, and the emergency response of heavy pollution weather is included in the unified management of the city’s emergency system, and the Chengdu Heavy Pollution Weather Emergency Expert Advisory Group is established to improve the level of scientific decision-making. In addition, the implementation of emergency response to heavy polluted weather in member units was included in the target assessment content, and supervision and inspection were strengthened.　

　　Plan drafting　

　　Listen to that opinions of national expert　

　　It is understood that in recent years, the city has continuously carried out pollution prevention and control work such as gas-related enterprises, motor vehicle exhaust, dust, cooking fume and oil and gas recovery, vigorously carried out special actions to ban straw burning, implemented coal ban and clean energy transformation, and completely closed enterprises such as Jialing Power Plant; In the past five years, the average concentration of major pollutants has remained basically the same with the rapid economic development. The relevant person in charge said frankly, despite this, air quality improvement is a long-term process. At present, the total amount of air pollutants discharged is still high, and due to the influence of the basin climate, when meteorological conditions that are not conducive to the diffusion of air pollutants continue to appear, different degrees of air pollution may occur.　

　　The relevant person in charge said that according to the relevant requirements of the State Council’s Air Pollution Prevention Action Plan, in order to alleviate environmental air pollution and protect public health, the Municipal Environmental Protection Bureau, together with the Municipal Economic and Information Committee, the Municipal Urban Management Bureau, the Municipal Construction Committee, the Municipal Traffic Management Bureau, the Municipal Education Bureau, the Municipal Meteorological Bureau and other relevant departments, jointly drafted the Draft of the Plan for Comment, aiming at reducing pollution emissions, slowing down pollution levels and preventing the acute impact of heavy air pollution on the health of citizens, especially sensitive special people.　

　　It is understood that experts from Tsinghua University, china environmental science Research Institute, Nankai University, Sichuan University, and chengdu university of information technology were invited during the drafting of the Draft Plan for Exposure, and combined with the new national air quality standards and the present situation of ambient air quality in Chengdu, the air pollution control ideas were put forward. At the same time, after the official implementation of the Draft Plan for Comment, the Municipal Environmental Protection Bureau will, together with relevant departments, invite top domestic experts to evaluate the implementation effect of the Plan, further optimize and improve it according to the evaluation, and make it public in time.　

　　Heavily polluted weather　

　　93 industrial enterprises stopped production and production.　

　　It is understood that according to the preliminary investigation, the "Draft for Comment on the Plan" identified the list of 93 industrial enterprises that limited production (stopped production) in our city in 2013. In case of heavy pollution, the production will be limited (stopped production) according to the warning level. According to the relevant person in charge, the list of 93 industrial enterprises with limited production (stop production) is based on the list of enterprises with limited production (stop production) put forward by experts from Tsinghua University, Nankai University, China Academy of Sciences and Chinese Academy of Environmental Sciences, and proved to be effective through practice. At the same time, according to the "Draft for Comment on the Plan", the Municipal Environmental Protection Bureau and the Municipal Economic and Information Committee will dynamically update the list of enterprises that have limited production (stopped production) before March 1 each year. Of course, in addition to the list of industrial enterprises that have limited production (stopped production), the Municipal Construction Committee and the Municipal Housing Management Bureau and other relevant member units will dynamically update the list of relevant construction sites in a timely manner and establish a list of construction sites that have stopped during heavy pollution weather.　

　　In view of the restrictions on motor vehicles implemented in heavily polluted weather, at yesterday’s press conference, the person in charge of the traffic control department revealed that in the second-level warning, the restricted area of motor vehicle tail numbers will be expanded to around the city. At that time, the traffic control department will set up obvious signs along the road to remind the general public. In the first-level warning, the single and double numbers of motor vehicles around the city will be restricted, and the number of the restricted line will be determined according to the date of the warning day. In addition, the person in charge also said that after the formal implementation of the plan, anyone who violates the restrictions will be punished according to the current punishment standard for motor vehicle tail number restrictions. "However, the formal rules will be announced to the public when the plan is revised and officially released according to the comments." The person in charge said.　

　　Three-level early warning of heavily polluted weather　

　　Level 3 (yellow) early warning:　

　　Primary and secondary schools will suspend outdoor physical education class as appropriate; Open-air barbecues are strictly prohibited in the expressway around the city.　

　　Secondary (orange) warning:　

　　Primary and secondary schools and kindergartens stop outdoor sports; The restricted area of motor vehicle tail number is extended to around the city.　

　　Level 1 (red) early warning:　

　　Primary and secondary schools and kindergartens are closed; Enterprises and institutions can implement flexible working system, and motor vehicles can be restricted to single and even numbers within the city.　

　　Level 3 (yellow) early warning:　

　　Open-air barbecue is strictly prohibited in the expressway around the city　

　　condition　

　　The air quality index (AQI) will be in the range of 201-300 or the air quality index (AQI) will appear alternately in 201-300 and 300-500 for 72 consecutive hours in the future.　

　　Emergency measures > > >　

　　1. Health protection reminder measures. Remind children, the elderly and patients with heart disease, lung disease and other chronic diseases to reduce outdoor activities.　

　　2. Suggestive measures.　

　　(1) The outdoor physical education class in primary and secondary schools can be suspended as appropriate.　

　　(2) The public should try to travel by public transport and reduce the number of cars on the road.　

　　(3) Reduce the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　3. Compulsory measures for pollution reduction.　

　　(1) Strictly implement the dust prevention and control measures of various construction sites, material yards and storage yards in the expressway around the city, and do a good job of sprinkling water to reduce dust.　

　　(2) During the period from 7: 00 to 21: 00, vehicles transporting bulk materials, muck and construction waste are prohibited from traveling around the city (including) (except domestic garbage trucks).　

　　(3) Strengthen the environmental supervision of enterprises in key industries such as cement, steel and chemical industry, increase the frequency of environmental supervision and inspection, and ensure the normal operation of enterprise pollution control facilities; It is forbidden for enterprises to stop the maintenance of environmental protection facilities. If it is really necessary to carry out the maintenance of facilities for special reasons, all enterprises shall stop production.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) It is forbidden to barbecue in the open air in the expressway around the city, and relevant behaviors shall be severely investigated and punished.　

　　(6) Increase the frequency of road cleaning and main road washing and dust removal in the expressway around the city for more than one time to reduce dust on the ground.　

　　(7) It is forbidden to set off fireworks and firecrackers within the ring road.　

　　(8) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.　

　　Secondary (orange) warning:　

　　Primary and secondary schools and kindergartens stop outdoor sports.　

　　condition　

　　The air quality index (AQI) for the next 72 hours will be in the range of 301-500.　

　　Emergency measures > > >　

　　1. Health protection reminder measures. Remind children, the elderly and susceptible people such as patients with respiratory, cardiovascular and cerebrovascular diseases to stay indoors as much as possible and avoid outdoor activities.　

　　2. Suggestive measures.　

　　(1) Primary and secondary schools and kindergartens stop outdoor sports such as physical education class, recess exercises and sports meetings; The general population should try to avoid outdoor activities; Suspend large-scale open-air activities as appropriate; Outdoor activities can take appropriate protective measures such as wearing masks.　

　　(2) The public travel by public transport, reducing the number of cars on the road; Try to turn off the fire when parking for a long time.　

　　(3) Reduce the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　3. Compulsory measures for pollution reduction.　

　　(1) Earthwork excavation, pavement renovation, green planting, house demolition and other operations are prohibited within the expressway around the city; Strictly implement the dust prevention and control measures of various construction sites, yards and yards in the central city and suburban areas (counties), and do a good job of sprinkling water to reduce dust.　

　　(2) Bulk materials, muck, construction waste transport vehicles and large organic solvent tank trucks are prohibited from traveling all day within the expressway around the city (inclusive); All-day ban will be imposed on yellow-label vehicles within the expressway around the city, and the restricted area of motor vehicles (except special vehicles, buses, taxis and electric vehicles) will be expanded to within the expressway around the city; Improve the frequency of public transport operation.　

　　(3) Enterprises in key industries such as cement, steel and chemical industry shall implement temporary measures to reduce production and limit emissions, and the production reduction shall not be less than 30%; Enterprises to implement environmental maintenance must stop production; Strengthen the environmental supervision of industrial volatile organic compounds emission units to ensure the normal operation of treatment facilities.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) The ban on open-air barbecue will be extended to the main urban areas and key towns (streets) in suburban areas (counties), and the investigation and punishment will be strengthened.　

　　(6) Increase the frequency of road cleaning and main road washing and dust removal in the central city and suburban areas (counties) for more than one time to reduce dust on the ground.　

　　(7) It is forbidden to set off fireworks and firecrackers within the ring road.　

　　(8) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.　

　　Level 1 (red) early warning:　

　　Single and even numbers are restricted within the ring expressway.　

　　condition　

　　The air quality index (AQI) will be greater than 500 in the next 24 hours.　

　　Emergency measures > > >　

　　1. Health protection reminder measures.　

　　(1) Remind children, the elderly and susceptible people such as patients with respiratory tract, cardiovascular and cerebrovascular diseases to stay indoors as much as possible and avoid outdoor activities.　

　　(2) Primary and secondary schools and kindergartens are closed.　

　　2. Suggestive measures.　

　　(1) The general population should try to avoid outdoor activities; Stop large-scale open-air activities as appropriate; Outdoor activities can take appropriate protective measures such as wearing masks.　

　　(2) Enterprises and institutions can implement flexible working system according to the situation.　

　　(3) The public travel by public transport, reducing the number of cars on the road; Try to turn off the fire when parking for a long time.　

　　(4) Suspend the use of raw materials and products that are easy to produce volatile organic compounds in the process of home improvement, auto repair and spraying.　

　　(5) It is forbidden to set off fireworks and firecrackers within the Third Ring Road (including the Third Ring Road).　

　　3. Compulsory measures for pollution reduction.　

　　(1) Earthwork excavation, road surface renovation, green planting, house demolition and other operations are prohibited within the city; All kinds of construction sites, yards and yards in the city strictly implement dust prevention measures and do a good job of sprinkling water to reduce dust.　

　　(2) Bulk materials, muck, construction waste transport vehicles and large organic solvent tank trucks are prohibited from traveling all day within the expressway around the city (inclusive); Yellow-label vehicles are banned all day within the expressway around the city (including), and motor vehicle tail numbers are restricted to single and even numbers within the expressway around the city (except for special vehicles, buses, taxis and electric vehicles); Improve the frequency of public transport operation and do our best to ensure public transport travel.　

　　(3) Enterprises in key industries such as cement, steel and chemical industry shall implement temporary measures to reduce production and limit emissions, and the production reduction shall not be less than 50%; Enterprises to implement environmental maintenance must stop production; Strengthen the environmental supervision of industrial volatile organic compounds emission units to ensure the normal operation of treatment facilities.　

　　(4) It is strictly forbidden to burn all kinds of garbage and crop straws in the open air, and investigate and deal with relevant behaviors severely.　

　　(5) The ban on open-air barbecue will be extended to the main urban areas and key towns (streets) in suburban counties (counties) and outer suburban counties (cities), and the investigation and punishment will be strengthened.　

　　(6) Increase the frequency of urban road cleaning and main traffic road washing and dust removal for more than 2 times in the whole city to reduce dust on the ground.　

　　(7) under the premise of meteorological conditions, the implementation of artificial precipitation enhancement.

Catalogue

　　The first part of the 2024 annual departmental budget.

　　I. Description of departments

　　Second, the income budget.

　　III. Explanation of Expenditure Budget

　　Four, the financial allocation of "three public" funds budget.

　　V. Other explanations

　　VI. Explanation of Nouns

　　The second part of the 2024 annual departmental budget report

　　I. Summary of Income and Expenditure

　　II. Summary of income

　　III. Summary of Expenditure

　　Fourth, the project expenditure table

　　Five, the government procurement budget list

　　VI. Summary of Financial Appropriations and Income and Expenditure

　　Seven, the general public budget expenditure table.

　　Eight, the general public budget financial allocation basic expenditure table

　　Nine, the government fund budget expenditure table.

　　Ten, the state-owned capital operating budget financial allocation expenditure table

　　Eleven, financial allocation "three public" expenditure table

　　Twelve, the government purchase service budget financial allocation list

　　XIII. Performance Target Table of Project Expenditure

　　Fourteen, the overall expenditure performance target table

The first part of the department budget in 2024.

　　I. Description of departments

　　(a) the nature and responsibilities of the department, etc.

　　The National Centre for the Performing Arts (NCPA) is a municipal and bureau-level institution established in accordance with the Letter on Issues Related to the Establishment of the NCPA (No.41 [2007] of the Beijing Municipal Organization Committee Office). As the highest performing arts center in China, the National Centre for the Performing Arts will adhere to the tenet of "people’s nature, artistry and internationality" and take "art changes life" as its core value concept, and strive to become an important member of internationally renowned theaters; The highest hall of national performing arts; The leader of art popularization education; The largest platform for cultural exchanges between China and foreign countries; An important base for cultural and creative industries.

　　(II) Institutional setup

　　The National Centre for the Performing Arts (NCPA) is a municipal and bureau-level institution established in accordance with the Letter on the Organizational Establishment of NCPA issued by the Office of the Organizational Establishment Committee of Beijing Municipality (No.41 [2007] of Beijing Office). It mainly includes performance department, repertoire production department, art creation center, stage technology department, brand promotion center, marketing department, development cooperation department, art popularization education department, art exchange department, film and television program production department, art data center, art department, field affairs department, office, party and mass work department, human resources department, finance department, audit department, security department, information center, engineering department, administrative department and Taihu Dance Art Center.

　　(3) staffing and actual situation

　　There are 699 people in the National Grand Theatre, and there are 523 people. There are 434 employees. There are 44 retirees, including 0 retirees and 44 retirees.

　　Second, the income budget.

　　The revenue budget for 2024 is 1,279,447,300 yuan, an increase of 230,242,200 yuan or 21.94% compared with the budget of 1,049,205,100 yuan at the beginning of 2023. The main reason is the linkage of "one hospital and three sites", which is expected to increase the box office revenue and ensure the operation of Beijing Art Center.

　　(1) The revenue from financial allocation this year is 667,848,300 yuan.

　　1. The general public budget revenue is 667,848,300 yuan.

　　2. The budgetary allocation income of government funds is 0,000 yuan.

　　3. State-owned capital operating budget appropriation income is 0 million yuan.

　　(II) Income from other funds this year is 547,806,800 yuan.

　　4. The financial account management fund income is 0 million yuan.

　　5. Business income is 544,183,900 yuan.

　　6. The superior subsidy income is 0,000 yuan.

　　7. The income paid by the affiliated unit is 0,000 yuan.

　　8. The operating income of public institutions is 0,000 yuan.

　　9. Other income is 3,622,900 yuan.

　　(III) The balance carried forward from the previous year was 63,792,200 yuan.

　　10. The balance carried forward from the previous year was 63.7922 million yuan.

Figure 1: Revenue Budget

　　III. Explanation of Expenditure Budget

　　The expenditure budget in 2024 was 1,279,447,300 yuan, an increase of 230,242,200 yuan or 21.94% compared with the budget of 1,049,205,100 yuan at the beginning of 2023. The main reasons are: implementing the plan of "one hospital and three sites" to ensure the opening and operation of Beijing Art Center.

　　(1) Basic expenditure. The basic expenditure budget is 402,751,000 yuan, accounting for 31.48% of the total expenditure budget, an increase of 7,235,400 yuan or 1.83% compared with the budget of 395,515,600 yuan at the beginning of 2023.

　　(2) Project expenditure. The project expenditure budget is 876,696,300 yuan, an increase of 223,006,800 yuan or 34.12% compared with the budget of 653,689,500 yuan at the beginning of 2023.

　　Among them:

　　1. The operating expenditure of public institutions is 0,000 yuan.

　　2. Pay the expenditure of 0,000 yuan to the superior.

　　3. Subsidy expenditure for affiliated units is 0,000 yuan.

Figure 2: Basic Expenditure and Project Expenditure

　　(3) The balance of funds carried forward at the end of the year is 0,000 yuan.

　　Four, the financial allocation of "three public" funds budget.

　　There is no "three public" budget for the department in 2024.

　　V. Other explanations

　　(a) the government procurement budget

　　In 2024, the total government procurement budget of the National Grand Theatre was 181,506,600 yuan, including 94,061,600 yuan for goods, 9,559,200 yuan for projects and 77,885,800 yuan for services.

　　(two) the government purchase service budget.

　　In 2024, the national grand theatre government purchased services with a total budget of 0,000 yuan.

　　(3) An explanation of the operating expenses of the organ

　　This department is not within the statistical scope of the operating expenses of the organs.

　　(four) the project expenditure performance targets.

　　In 2024, the National Centre for the Performing Arts reported 85 budget items with performance targets, accounting for 100% of the 85 budget items of this year. The project expenditure budget for reporting performance targets is 812,904,100 yuan, accounting for 100% of the project expenditure budget of this department this year.

　　(five) the key administrative fees.

　　This department has no key administrative fees in 2024.

　　(six) the financial allocation of state-owned capital operating budget.

　　This department has no budget for financial allocation of state-owned capital operating budget in 2024.

　　(seven) the occupation of state-owned assets.

　　By the end of 2023, there were 7 vehicles in the National Centre for the Performing Arts, totaling 1,653,700 yuan; There are 477 sets of equipment with a unit value of more than 500,000 yuan, totaling 992,179,100 yuan. In the budget arrangement for 2024, 26 sets of equipment with a unit value of more than 500,000 yuan were purchased, totaling 105,909,600 yuan.

　　VI. Explanation of Nouns

　　Basic expenditure: refers to personnel expenditure and public expenditure incurred to ensure the normal operation of institutions and complete daily tasks.

　　Project expenditure: refers to the expenditure incurred to complete a specific administrative task or career development goal in addition to the basic expenditure.

　　Government procurement: The use of fiscal funds by state organs, institutions and organizations at all levels to purchase goods, projects and services within the legally formulated centralized procurement catalogue or above the procurement quota standard is an effective measure to standardize the management of fiscal expenditure and strengthen budget constraints.

The second part of the 2024 annual departmental budget report

　　Guangzhou Daily News (all-media reporter Wang Jing correspondent Luo Ting, Yang Shangshang) Psoriasis, commonly known as "psoriasis", is a chronic inflammatory skin disease that is easy to recur. The reporter learned from the "Guide to Diagnosis and Treatment of Psoriasis in China" that it is estimated that there are at least 10 million psoriasis patients in China. Experts remind that some advertisements claim to cure psoriasis, so don’t blindly believe it. Although psoriasis can’t be cured, it can be controlled and stabilized through regular, safe and personalized standardized treatment. More and more biological agents are on the market, which also provides more choices for patients.

　　China at least.

　　There are 10 million patients with psoriasis.

　　Psoriasis can occur at any age, and there is no obvious gender difference. However, young people aged 20 to 30 are more likely to be targeted by psoriasis.

　　In 2008, an epidemiological survey of psoriasis in six provinces and cities in China showed that the prevalence rate of psoriasis in six cities was 0.47%, so it was estimated that there were more than 6 million patients with psoriasis in China. Professor Shi Yuling, director of the dermatology department of the Tenth People’s Hospital affiliated to Tongji University and director of the Institute of Psoriasis of Tongji University Medical College, said that experts from the Psoriasis Professional Committee of the Dermatology Branch of the Chinese Medical Association agreed that with the increasing incidence, it is estimated that there are at least 10 million psoriasis patients in China at present.

　　"Psoriasis has become a very common skin disease like eczema and urticaria." Shi Yuling said that infection is the most common cause of psoriasis. In addition, drinking, smoking, drugs and mental factors can all induce psoriasis.

　　Don’t believe in the guide, believe in traveling doctors?

　　When the heart hurts the liver!

　　"Psoriasis is a skin disease that makes doctors and patients very big." Talking about the treatment of psoriasis, Professor Zhang Xibao, director of the Institute of Dermatology of Guangzhou Medical University and chief special expert of Guangzhou Institute of Dermatology and Prevention, admitted that there is no radical cure for psoriasis at present, and its treatment purpose is mainly to control symptoms and improve the quality of life of patients.

　　Local therapy, physical therapy and systemic therapy … … How to choose many treatment methods? According to Zhang Xibao, according to the guidelines for the treatment of psoriasis in China (2018 Simplified Edition), the treatment of psoriasis should be standardized, safe and individualized according to the specific conditions of patients, with mild external treatment as the main treatment, and systemic treatment for moderate and severe cases. Patients with poor therapeutic effect on traditional systemic drugs can appropriately choose targeted biological agents for treatment.

　　Many patients with psoriasis are struggling to find a radical cure, and even blindly believe in the so-called ancestral secret recipe in the mouth of Jianghu doctors. "Don’t trust the traveling doctor, and don’t listen to the unrealistic idea of a temporary cure." Shi Yuling pointed out that drug abuse and blindly listening to advertisements are common misunderstandings in the treatment of psoriasis, which can not cure psoriasis, but may damage health.

　　According to Shi Yuling’s clinical observation, nearly half of the patients she contacted had had irregular treatment before. "Psoriasis itself is not fatal, but if it is not treated properly, the side effects may be fatal. Some patients have heard that psoriasis can be cured somewhere, without considering the side effects. When they come to the hospital, their liver function is already in a mess. "

　　Skin lesion area is greater than 10%

　　Consider using biological agents.

　　In recent years, more and more biological agents are on the market, which provides more choices for psoriasis patients. Which patients can use it? Is the curative effect really that good?

　　Shi Yuling introduced that in the treatment of psoriasis, the indications of biological agents are mainly moderate and severe psoriasis patients with skin lesions greater than 10%. "It is difficult for psoriasis patients with skin lesions greater than 10% to solve the problem only by using external drugs. We suggest systematic treatment. When the traditional system is not effective, biological agents can be considered, especially for young patients. "

　　However, not all psoriasis patients who need to use biological agents can use biological agents. Due to the high cost, the utilization rate of biological agents in the clinical treatment of psoriasis is not high at present. It is understood that the annual cost of using biological agents is about 50,000 to 80,000 yuan.

　　Shi Yuling reminded that the safe and rational use of biological agents is also particularly important. Before using biological agents, it is very important to screen patients with infection, tuberculosis and hepatitis, and regular follow-up should be carried out during the use to exclude infectious diseases such as hepatitis and tuberculosis.

　　"With so many good drugs, it is also a question whether patients are willing to use them." Professor Zeng Fanqin, the chief physician of dermatology at Sun Yat-sen Memorial Hospital of Sun Yat-sen University, pointed out that patient compliance is the main challenge in the treatment of psoriasis, and it is also a common problem in the world.

　　Psoriasis is not only a skin disease, but also a systemic disease. Because of the long course of disease, psoriasis needs long-term disease management, and many patients will be accompanied by different degrees of negative emotions, which will also affect the condition to some extent. Zeng Fanqin believes that the compliance of patients with psoriasis can be improved through patient education, doctor-patient communication and individualized effective treatment.

1905 movie network news　Created jointly by Light Striped House Film (Big Fish Begonia, Great Protector), Cocoa Bean Animation (Beat, Beat a Big Watermelon) and October Culture (Return of the Great Sage), Ne Zha, a comedy animated film, released a preview of "It’s him, it’s him", which made the debut of the most "bad" Nezha in the history of subverting the traditional image. The film is directed by jiaozi, a genius director born in 1980s, who is famous for his comedy style. From the preview, it is not difficult to find that the film Ne Zha incorporates a lot of comedy elements and presents a "mean" Nezha full of jokes. The film will be released nationwide in 2019.

The genius director broke through the classic comedy style, and Nezha burst into laughter.

The film was directed by jiaozi, a genius born in 1980s. As early as 2009, he launched an animated comedy short film "Hit, Hit a Big Watermelon", which not only scored 8.6 in Douban, but also won more than 30 awards in 27 professional competitions at home and abroad. As his first animated film work, Ne Zha made a subversive creation on the basis of myths and legends, which continued the director’s humorous temperament and had a strong comedy style.

It can be seen from the notice released this time. In appearance, the film breaks through the tradition and boldly creates a brand-new image of Nezha: Nezha, who is wearing two "dark circles" of Qing Wu, presents a "mixed-world magic boy" temperament; In character, he has added the characteristics of unruly wildness and unrestrained. Nezha, the troublemaker who teased the people with his hands in his pockets and playing around, became a little bully with a bad smile and set fire to the street, full of joy. Just like the self-deprecating limerick at the beginning of the preview: "I am a little monster, carefree and comfortable, killing people without blinking, eating people without putting salt."

In the short 30-second preview, we can see that the characters in the film are set with "interesting contrast" in many places: the big guy has a shrill voice, but Nezha has a low "magnetic" voice at an early age, which is full of jokes.

Three "big" animation production teams jointly produced four years to create a sincere work.

The film Ne Zha has been in preparation for more than four years, and it is jointly produced by Striped House Film, Cocoa Bean Animation and October Culture. Among them, striped house film industry is one of the leading cultural enterprises that have been committed to developing domestic animated films for many years, and has produced many excellent domestic animated films such as Big Fish Begonia and Great Protection. Cocoa bean animation has made "Hit, hit a big watermelon", which is called "the most original animation short film of Chinese" by netizens. October Culture is a well-known animation original production company with rich experience. The masterpiece Return of the Great Sage has a double harvest at the word-of-mouth box office and won 956 million yuan at the box office, making it a benchmark for the country. This is also the first time that October Culture participated in the joint production. What surprises the three animation companies will bring to the market is expected.

The film Ne Zha is jointly produced by Striped House Film, Cocoa Bean Animation and October Culture. The film will be released in the summer of 2019, and the worst Nezha in history is expected to be tested by everyone.

　　China Jiangxi Network Ganzhou News CorrespondentLiu binReport: At about 17: 00 Beijing time on April 19th, 2018, news came from the headquarters of FAO in Rome, Italy. At the 5th GIAHS International Forum, 14 projects in China, Egypt, Japan, South Korea, Mexico, Portugal, Spain and Sri Lanka were awarded the title of "Global Important Agricultural Cultural Heritage". "Rice Terrace System in Southern Mountainous Areas of China"-"Hakka Terrace in Chongyi, Jiangxi" was officially recognized as an important global agricultural cultural heritage, and was awarded the license by FAO on the spot. Liu Chunxiang, the county leader, attended the forum in Rome on behalf of the county party committee and government and accepted the award from Ms. Sai Mei Duo, Deputy Director-General of FAO. Since then, "Jiangxi Chongyi Hakka Terrace" has officially stepped out of the country and entered the world.

　　It is reported that there are four new projects in China this time: rice terraced field system in southern mountainous areas of China, agriculture, forestry and animal husbandry complex system in Zhagana, Diebu, Gansu, mulberry fish pond system in Huzhou, Zhejiang, and ancient mulberry trees in Xiajin, Shandong. So far, 15 projects in China have entered the world’s important agricultural cultural heritage protection family, ranking first in the world.

　　In 2014, the Chongyi County Party Committee and the county government officially launched the application for the Hakka terraced fields. In the past four years, around the "protection, inheritance and development" of terraced fields, the county has spared no effort to make the Hakka terraced fields "original".

　　From September 17th to 19th, 2017, Hailinda Ouyiqi, an expert from the Expert Advisory Group of the Global Important Agricultural Cultural Heritage (GIAHS) of the Food and Agriculture Organization of the United Nations (FAO), and her party visited our county for a three-day investigation and evaluation of the global important agricultural cultural heritage.

　　On September 26, 2017, news came from the headquarters of the Food and Agriculture Organization of the United Nations (FAO) in Rome, Italy, and the request for the global important agricultural cultural heritage "Chongyi Hakka Terrace System" declared by our county was approved in principle by the experts of the GIAHS Scientific Advisory Committee.

　　On February 5th, 2018, FAO sent a letter to China’s Ministry of Agriculture, confirming that "China Southern Mountain Rice Terrace System" was selected as a global important agricultural cultural heritage, and Jiangxi Chongyi Hakka Terrace was selected as a sub-project of "China Southern Rice Terrace System" as a global important agricultural cultural heritage (GIAHS).

　　On April 19, 2018, the "China Southern Mountain Rice Terrace System"-"Jiangxi Chongyi Hakka Terrace" was officially recognized as an important global agricultural cultural heritage, and was awarded by the FAO in Rome, Italy.

　　It is reported that "Jiangxi Chongyi Hakka Terrace" existed in the Southern Song Dynasty, which was built in the late Ming Dynasty and completed in the early Qing Dynasty, with a history of more than 800 years. Looking at the Hakka terraces, I saw a chain-like belt, winding from the foot of the mountain to the top of the mountain, layered on top of each other and strewn at random; Seen from a height, the beautiful lines of terraced fields are one by one, or parallel or cross, winding like spring snails and spreading like a cloud tower, showing the fascinating curvaceous beauty. Its lines are flowing, natural and unrestrained, and it is known as the "beautiful ladder", and it is also one of the oldest ancient terraced fields in China. Pieces, rows and rows of terraced fields are like a heavy epic across the world, witnessing the wisdom and sweat of Hakka ancestors and becoming a spectacle of Hakka farming civilization. At present, Chongyi Hakka Terrace Reserve covers an area of more than 40,000 mu, stretching over Shangbao, Fengzhou and Sishun townships, with more than 30,000 mu in Shangbao alone. The scope of the reserve is 73 kilometers from east to west and 59 kilometers from north to south.

Chengdu Universiade, Hangzhou Asian Games and Asian Paralympic Games were held successively, and achieved carbon neutrality for the first time in the history of the Asian Games. The United Nations General Assembly adopted the resolution of Olympic Truce for the Paris Olympic Games … Recently, the top ten domestic and international sports news in 2023 jointly evaluated by China Sports Daily and People’s Daily Sports Department was announced.

In 2023, domestic sports were brilliant. The Asian Games in Hangzhou is the largest and highest-level international comprehensive sports event successfully held in China after the 20th victory of the Party. The China sports delegation achieved the goal of training troops for the Paris Olympic Games while achieving impressive results. Chengdu Universiade and the first Youth Association were successfully held, which became a stage for young athletes to communicate with each other. China athletes made great achievements, China swimmers made breakthroughs in the World Championships, Qin Haiyang became the new "frog king" and broke the men’s 200-meter breaststroke world record, China rhythmic gymnastics won the first world championship, China women’s basketball team won the Asian championship again after 12 years, Guo Yu defended the Sudirman Cup, Guo Ping won five championships in the World Championships, and Ding Liren won the first chess world chess champion for China, all of which showed that China athletes inherited and carried forward the Chinese sportsmanship. In addition, "Village BA" and "Village Super" contribute to rural revitalization, and the official launch of the "Ode to Chinese Sports Spirit" project is also a hot topic in the domestic sports field this year.

In 2023, international sports events continued. The United Nations General Assembly adopted the resolution of Olympic Truce for the Paris Olympic Games, and the Los Angeles Olympic Games added new fashion items such as flag football and squash. Spain and Germany won the women’s and men’s world cups for the first time, while Morocco, Portugal and Spain became the main host countries of the 2030 football world cup. Personally, Messi, Djokovic and Kiptum have all become the creators of historical records in their respective project fields.

The annual top ten domestic and international sports news jointly evaluated by this newspaper and the People’s Daily Sports Department has been carried out for many years, which is an important year-end inventory of sports media.

domestic

The 19th Asian Games in Hangzhou and the 4th Asian Games for the Disabled were successfully held.

From September 23rd to October 8th, and from October 22nd to October 28th, the 19th Asian Games in Hangzhou and the 4th Asian Games for the Disabled were successfully held. The Supreme Leader of president attended the opening ceremony of the Hangzhou Asian Games and announced the opening of the Asian Games. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, Zhejiang Province and Hangzhou City have made solid progress in various preparations, carefully organized and guaranteed the games, and ensured that "the two Asian Games are equally wonderful". At the Hangzhou Asian Games, the China sports delegation won 201 gold medals and 383 medals, which was the best result in the history of participating in the Asian Games and topped the gold medal list for the 11th time. At the Hangzhou Asian Para Games, the China sports delegation won 214 gold medals and 521 medals, ranking first in the gold medal list and medal list of the Asian Para Games for the fourth time. The number of gold medals and medals was the best in history.

The 31st Summer Universiade in Chengdu was successfully held.

From July 28th to August 8th, the 31st Summer Universiade was successfully held in Chengdu. The top leaders of president attended the opening ceremony and announced the opening of the Universiade. Chengdu Universiade is the first major international sports event held in China after the 20th Party Congress. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, Sichuan Province and Chengdu City, after a long period of careful preparation, have reached international standards in terms of venue facilities, competition organization and service guarantee, and achieved world-class status. China adheres to the simple, safe and wonderful concept of hosting the Games, and earnestly fulfills its solemn promise, which has won wide acclaim from the families of the General Assembly and the international community. China sports delegation won 103 gold medals and 178 medals, ranking first in the gold medal list and medal list.

The first National Student (Youth) Games was successfully held.

On November 15th, the first National Student (Youth) Games ended in Nanning, Guangxi. The final of this YYWCA lasted more than four months, with 101 delegations and more than 20,000 athletes participating. Six of them surpassed 11 world youth records for 23 times, two of them surpassed 3 Asian records for one team, and one of them surpassed 2 Asian youth records for 8 times, and created a number of national records, national youth records and national youth records in shooting, weightlifting and track and field.

China players have achieved excellent results in many world championships.

In July, at the World Swimming Championships held in Fukuoka, Japan, China ranked first in the gold medal list with 20 gold medals. The China swimming team not only won 5 gold, 3 silver and 8 bronze medals, but also broke records in many events. The China diving team won 12 gold, 4 silver and 3 bronze medals, and the China swimming team won 3 gold, 1 silver and 1 bronze medals, including two breakthrough gold medals, namely, collective skill self-selection and mixed doubles free self-selection.

In August, in the collective individual final of the World Rhythmic Gymnastics Championships held in Valencia, Spain, China won five individual gold medals with 36.550 points, which was the first time that China Rhythmic Gymnastics Team won the world championship, and achieved historic breakthroughs in many events in the World Championships with 1 gold and 2 silver.

At the 2023 Riyadh World Weightlifting Championship held in September, the China weightlifting team won 20 gold medals, 10 silver medals and 3 bronze medals, and three people broke five world records. Among them, Liu Huanhua won two gold medals in the men’s 102 kg clean and jerk and the total score, and the China men’s weightlifting team won the world championship with a total score of more than 100 kg after 26 years.

China won the Asian Cup again after 12 years.

On July 2nd, local time, in the final of the 2023 FIBA Women’s Basketball Asian Cup in Sydney, Australia, China defeated the Japanese women’s basketball team 73-71 to win the championship. China women’s basketball team won the championship trophy again after 12 years, and ended the Japanese women’s basketball team’s sweep of the championship in the past five events.

China table tennis continues to climb to the top.

On May 21st, 2023 Sudirman Cup World Badminton Mixed Team Championship came to an end in Suzhou Olympic Sports Center Gymnasium, Jiangsu Province. China defeated South Korea 3-0 with a total score, successfully defended its title and won the championship for the third time in a row, which is also the 13th time that China won the cup in the 18th tournament.

On May 28th, local time, the 2023 World Table Tennis Championships ended in Durban, South Africa. China team won all five titles in men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles in this World Table Tennis Championships, and achieved a clean sweep again after the Budapest World Table Tennis Championships in 2019.

Ding Liren won the men’s individual world championship in chess.

On April 30th, local time, in the 2023 FIFA World Championship held in Astana, the capital of Kazakhstan, Ding Liren, a China player, defeated Russian player Nepomniach with a total score of 9.5-8.5 after 14 slow chess matches and 4 fast chess matches, becoming the 17th individual world champion in the history of chess. With China’s male chess player crowned the title of world chess king for the first time, the "four-step" goal that China’s chess world has been struggling for 35 years has finally been achieved.

Qieyang Shijie, Su Bingtian and other China players won Olympic medals.

On the evening of October 4th, at the Olympic Sports Center Stadium of the track and field venue of the Hangzhou Asian Games, the Chinese Olympic Committee held an award ceremony to award medals to Qieyang Shijie, Liu Hong and Lv Xiuzhi who won gold, silver and bronze medals in the women’s 20km walk in London Olympic Games and to Tang Xingqiang, Xie Zhenye, Su Bingtian and Wu Zhiqiang who won bronze medals in the men’s 4x100m relay in Tokyo Olympic Games.

Rural sports events are widely concerned.

Since the beginning of this year, rural sports events represented by "village BA" and "village supermarket" have become the focus of people’s attention. At the end of October, the finals of the 2023 National and American Country Basketball Competition ("Village BA") started in Taipan Village, Taijiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province. Tens of thousands of spectators came from all over the country to watch the wonderful games and participate in the live interaction. According to statistics, driven by "Village BA", Taijiang County received more than 2 million tourists in one year, and realized tourism income of more than 2.3 billion yuan.

This year, the State Sports General Administration and other departments issued the "Guiding Opinions on Promoting Sports to Help Rural Revitalization" to support local governments to vigorously develop sports events and boost rural revitalization.

The project "Ode to Chinese Sports Spirit" was launched

On July 7th, the launching ceremony of "Ode to Chinese Sports Spirit" was held in Beijing. The State Sports General Administration launched the project to better carry forward the Chinese sports spirit and help build a sports power. During the Asian Games in Hangzhou, the State Sports General Administration held a series of sports and cultural activities, including "Inheritance-Stories of the Asian Games" interview, "China Sports Culture Exhibition" and excellent sports film screening.

international

Hangzhou Asian Games, Asian Para Games and Chengdu Universiade to Achieve Carbon Neutrality

On December 6th, Hangzhou Asian Games Organizing Committee and Asian Paralympic Games Organizing Committee announced that after accounting, evaluation and certification, Hangzhou Asian Games and Asian Paralympic Games had emitted 882,900 tons of greenhouse gases, used green electricity to reduce greenhouse gases by 22,000 tons, and accepted the carbon offset index of 1,099,900 tons donated by the society, achieving carbon neutrality for the first time in the history of Asian Games and Asian Paralympic Games. On December 22nd, the Report on the Green and Low-carbon Games of Chengdu Universiade was released, announcing that the Chengdu Universiade had achieved 32,000 tons of carbon reduction and carbon neutrality.

The United Nations General Assembly adopted the Olympic Truce Resolution for the Paris Olympic Games.

On November 21st, local time, the 78th UN General Assembly adopted the resolution of Olympic Truce for the 2024 Paris Olympic and Paralympic Games. The president of the Paris Olympic Organizing Committee introduced the Olympic Truce resolution on behalf of the French government, and the President of the International Olympic Committee Bach delivered a speech calling on the General Assembly to adopt the resolution. In the end, the resolution was adopted by an overwhelming majority of 118 votes in favor, 2 abstentions and 0 votes against.

In 2028, the Los Angeles Olympic Games will add five major events, including flag football.

On October 16th, local time, the 141st plenary session of the International Olympic Committee held in Mumbai, India, passed a resolution to add flag football, squash, baseball and softball, cricket and stick tennis as official events of the 2028 Los Angeles Olympic Games. Baseball and softball, cricket and tennis were once Olympic events, while squash and flag football were included in the Olympic events for the first time.

The Women’s World Cup was successfully held in Australia and New Zealand, and Spain won the championship.

On August 20th, local time, the 2023 Women’s World Cup came to an end. This year’s Women’s World Cup was jointly held by Australia and New Zealand, which was the first time in the history of the Women’s World Cup that two countries held it. New Zealand held the opening match and Australia held the final. In the final, Spain beat England 1-0, winning the Women’s World Cup for the first time in its history, becoming the fifth team to win the championship after the United States, Norway, Germany and Japan.

Germany won the men’s basketball World Cup.

On September 10th, local time, in the final of the 2023 Men’s Basketball World Cup held in Manila, Philippines, Germany defeated Serbia 83-77 and won the first men’s basketball World Cup with a record of winning all eight games. In the third-place battle, the United States lost to Canada, ranking fourth, which is also the second consecutive World Cup medals missed by the American men’s basketball team.

The 2030 Men’s Football World Cup is planned to be jointly organized by six countries on three continents.

On October 4th, local time, FIFA held a board video conference at its headquarters in Zurich, Switzerland, announcing that the 2030 Men’s Football World Cup will be jointly organized by six countries on three continents. Morocco, Portugal and Spain will be the main host countries. At the same time, since 2030 coincides with the centenary of the first World Cup, FIFA decided to hold a celebration in Uruguay, the venue of the 1930 World Cup. Uruguay, Argentina and Paraguay will each host a competition at the opening stage of the 2030 World Cup.

Manchester City won the Champions League for the first time and achieved the annual "five crowns"

On June 10th, local time, in the final of the 2022-2023 European Football Champions League held in Istanbul, Turkey, Manchester City of England defeated Inter Milan of Italy 1-0, winning the Champions League for the first time in team history. On December 22nd, local time, Manchester City beat Brazil’s Fluminense 4-0 to win the World Club Cup final. So far, in 2023, Manchester City won the Premier League champion, FA Cup champion, Champions League champion, European Super Cup champion and World Club Cup champion, achieving the annual "five crowns".

Messi won the Golden Globe Award for the eighth time

On October 30, local time, in the 2023 Golden Globe Awards Ceremony held by French Football magazine, Argentine player Messi won the Golden Globe Award for the eighth time, once again setting a new record for the number of times he won the award. This year’s Golden Globe Awards are based on the performance of the 2022-2023 season, during which Messi led the Argentine team to win the FIFA World Cup Qatar 2022 championship. On February 27th, local time and May 8th, local time this year, Messi also won the FIFA Player of the Year Award and Lawrence Best Male Athlete Award respectively, and his Argentine national men’s soccer team was awarded the Best Team Award.

Djokovic set many records in tennis.

On September 10th, local time, in the men’s singles final of the US Open, Serbian star Djokovic defeated Russian player Medvedev 3-0, won the men’s singles championship of the US Open for the fourth time, and accumulated the number of individual Grand Slam champions to 24, surpassing American star Serena Williams, who won 23 titles, ranking first in the era of solitary open. Djokovic also won the year-end finals and finished the whole season as the world’s number one for the eighth time.

Kiptum set a new world record for men’s marathon.

On October 8, local time, in the Chicago Marathon, Kenyan Kiptum set a new world record for men’s marathon in 2 hours, 0 minutes and 35 seconds and won the championship. This achievement improved the previous record of 2 hours, 1 minute and 9 seconds set by Kenyan star Kipchoge by 34 seconds. Kiptum, 23, became the first marathon runner to break 2 hours and 01 minutes in an official race. (From December 26th, China Sports Daily, 01 edition)

　　Cctv newsAccording to Red Shield Nangang WeChat WeChat official account News, on December 17th, State Administration for Market Regulation, Nangang, Harbin, informed the investigation on the mess of the back kitchen of online celebrity Barbecue Shop: Recently, some netizens posted a short video to reflect the mess of the back kitchen of the "Fancai Xiaochan City Fast Food Restaurant" located at 69 Xingda Road, nangang district. Law enforcement officers from the Catering Department of nangang district Market Supervision Administration and Haxi Market Supervision Administration arrived at the scene at 15:14 on the same day for inspection, and found that the problems in the store were basically consistent with the short video. Law enforcement officers filed an investigation on the spot according to law and issued a notice to correct it. At present, the case is under further investigation. The store has now closed for rectification.