Can the variety of National Day movies and high-quality word-of-mouth drive the enthusiasm for subsequent viewing？

　　BEIJING, Beijing, October 10 (Reporter Shangguan Yun) The 2023 National Day movie officially came to an end. During this period, more than 10 new films were released, with diversified themes and styles.

　　According to some media reports, according to the statistics of the National Film Bureau, the total box office of the National Day movie in 2023 (from September 29th to October 6th) was 2.734 billion yuan, with 65.1 million people watching movies, and the domestic movie box office was 2.618 billion yuan, accounting for 95.78% of the market.

　　From content to genre, what are the characteristics of this year’s National Day movies?

　　Why do these films attract attention?

　　Whether it is "Volunteers: Attack by Soldiers" or "Rock-solid" and "Ex 4: Early Marriage", almost all of them make some viewers expect the value to be full when the file is announced.

　　"As Hard as a Rock" is directed by Zhang Yimou, and the film combines anti-corruption, anti-vice, suspense and other elements. Through an explosion, Su Jianming (Lei Jiayin) spied the dark side under the prosperity of the whole city.

　　Su Jianming and Li Huilin jointly investigated a criminal case involving huge interest groups. As the story progressed, the cruelty and complexity of the contest between good and evil gradually emerged.

　　In this film, the complexity of human nature and the acting skills of actors are all topics of concern. Li Zhitian, a wealthy businessman played by Yu Hewei, was originally from a poor background. Later, he colluded with Zheng Gang, a corrupt official. He was fierce and cruel and did many bad things.

　　This role is often full of arrogance, but many small details in the film depict Li Zhitian’s inner fear: he will randomly choose a room from a pile of room cards and temporarily choose a room to live in; In no one’s place, you will also show a tired expression.

　　Thanks to the previous IP, the popularity of "Ex-4: Early Marriage" has been high. According to the data of Cat’s Eye Professional Edition, the film wanted to see 1.872 million before it was released. The film focuses on the emotional relationship of contemporary cities, and its feeling of review once became a hot topic on social platforms.

　　Adequate supply, diversified types and styles

　　From the content point of view, this year’s National Day movies are well supplied, including history, crime, love, suspense, comedy, animation and other types, each with its own point of view, which also provides the audience with sufficient choice space.

　　As the first part of the trilogy "Volunteers", "Volunteers: Attack by Soldiers" shows the historical context and little-known stories of the War to Resist US Aggression and Aid Korea from the decision to send troops to the first and second battles from a panoramic perspective. After the film was released, some viewers commented that it exceeded expectations and "the scene was grand."

　　The’ 93 International Train Robbery: Moscow Action, directed by Qiu Litao, brought together powerful actors such as Andy Lau and Zhang Hanyu, and attracted many people into the cinema. Based on the "China-China train robbery", it tells the story of transnational robbery by Russian police.

　　A woman shared her feelings about watching movies with reporters: "Director Qiu Litao is good at shooting big scenes. At the beginning of Operation Moscow, the fighting scenes between police and gangsters on the train were very ‘ Burn ’ , continuing the director’s previous style. "

　　"Overall, the relationship between people in the film is more like the rivers and lakes that you can often see in Hong Kong films before, and the plot is a bit almost interesting. However, "Moscow Action" is still a movie worth watching in the cinema. " She said.

　　Drive the enthusiasm of watching movies with word of mouth

　　The 2023 National Day Movie Data Insight Report shows that since the Spring Festival in 2023, the domestic movie market has continued to pick up. Although the total box office failed to continue the popularity of the summer file, the overall performance of the National Day file this year is still remarkable.

　　Yin Tengyu, a senior analyst at Cat’s Eye Research Institute, said that as far as the National Day movies are concerned, the diversity of genres is complemented by the content of a hundred flowers, "Rock Hard" focuses on the theme of anti-corruption crimes, and "It seems that it is not so exciting" pays attention to mentally handicapped groups.

　　At the same time, the six cartoons released in the National Day file also met the children’s demand for watching movies on holidays. The cat’s eye scores of "Wang Wang Team 2: Super Adventure" and "Beckon Bear: mission to mars" also reached 9.4 and 9.1 respectively.

　　Yin Tengyu analyzed that the overall box office trend of the National Day file this year was relatively stable. On the second and third days of the holiday, the market continued to fall, and many films such as "Volunteers: Attack by Soldiers" and "Moscow Action" showed a downward trend.

　　"Moreover," Rock Solid "also won the championship from the second day of its release. On the whole, this shows that high-quality word-of-mouth has driven the audience’s enthusiasm for watching movies. It is expected that the National Day film will still have long-term box office output after the holiday. " Yin Tengyu said. (End)