Gree responded that the rose air conditioner was spit out and expensive： expressing love to users is worth collecting!

When it comes to air conditioning, it can be said that it is one of the necessities for every household. Whether it is color or design, it is quite satisfactory, mainly plain or dark, but a pink rose air conditioner of Gree has caused controversy!

Recently, Gree introduced a rose air conditioner, the color is pink, and the top design of the air conditioner is very like a rose, which is in the shape of love, so it is also named rose air conditioner! Dong Mingzhu, chairman and president of Gree Electric, once recommended this air conditioner. Dong Mingzhu said that strictly speaking, rose air conditioners are for newly married people, and they can be used for both golden and silver weddings.

This air conditioner has caused many netizens to vomit and think that it is "ugly and earthy". Although the shape of the rose is really eye-catching, this color is not flattering. You should know that many brands of furniture are mainly plain, and this air conditioner is very colorful. It is obviously too abrupt to put it in the bedroom or living room! Although this air conditioner is used for married people, the layout of the wedding room is mostly red, and the pink design is not suitable anywhere!

In addition to the abrupt color design, some netizens showed the effect of lighting up. After turning on the air conditioner, the whole air conditioner gave off a point-like light, which made people instantly return to the feeling of the 8090 s, so netizens vomited in succession, which was too ugly!

In this regard, Gree E-Commerce Co., Ltd. "Gree Pearl Selection" released a video saying that it received everyone’s spit. "Mr. Dong said that he would use roses to express his love to users and make this air conditioner a collectible art. For this pursuit, we are constantly working hard." According to the video, this rose air conditioner has undergone three generations and four upgrades, and its well-designed appearance makes it close to the vivid shape of roses.

In addition to the controversial shape, the price is also shocking. From the official price, the cheapest Gree Rose inverter air conditioner is an on-hook air conditioner with a price of 13,529 yuan and the most expensive cabinet air conditioner with a price of 32,999 yuan. And through the JD.COM platform, we can find that the prices of the hanging air conditioner are all around 2,000 yuan, but this air conditioner is as high as tens of thousands of yuan, which makes many people say that they don’t understand. Is this old, ugly and expensive? Others question whether such low-cost air conditioners are really bought.

The staff of a Gree store in Shanghai said that this rose air conditioner is not sold offline, and only Zhuhai has inventory, and the sales volume is not good. "Can 20,000 to 30,000 yuan be good? You said that things are good, but they are not sold well." A staff member of a Gree store in Zhuhai said that offline stores are basically not selling, and some are also in stock. "This one is basically given to her daughter by her mother-in-law."

In short, innovation is understandable, but it must conform to the aesthetics of the public, and don’t take the niche route, otherwise it will affect sales and the development of the company!