Do you still remember the amazing mobile version of Riverside Scene at Qingming Festival in China Pavilion of Shanghai World Expo? You may not think that the producer of this work, Shanghai Crystal Stone Digital Technology Co., Ltd., chose to move from an independent building to a cultural and creative park with more than 50 enterprises three years ago, that is, the 800 Show Creative Park at 800 Changde Road, Shanghai.

The upstairs neighbor of Crystal Stone is Mahua FunAge, a well-known comedy production company; Not far from the downstairs, it is a well-known lighting design company. "We often go to the door, because they are all in the field of cultural creation, there will be many similar ideas and ideas, and there will be many opportunities for cooperation." Liu Lu, the person in charge of Crystal Stone, said that this park, which gathers creative, fashion, design and other industries, not only has a vibrant atmosphere, but also has built an ecological industrial chain for enterprises to connect upstream and downstream.

Why can a small-scale Wenchuang Park with high rent attract many well-known enterprises such as Crystal Stone and Mahua FunAge to gather? In addition to convenient transportation, the open and transparent space in the park, the gathering of enterprises in the cultural and creative fields, the constant collision of ideas in the interaction between enterprises, and the business opportunities brought by building a platform in the park may all be the answers.

800 xiu creative park

Positioning fashion design and cultural creativity, and strictly controlling the entry into enterprises.

It’s less than 5 minutes’ walk from changping road station of Shanghai Metro Line 7 to 800 Show Creative Park. Walking in the park, there are buildings transformed from factory buildings, each with its own characteristics and full of the unique fashion and vitality of cultural and creative industries.

According to Zhao Yi, the person in charge of the park, the creative park covers an area of more than 20 mu, formerly known as Shanghai People’s Motor Factory, and records the revitalization history of national industries in the 1930s and 1940s. In 2008, the transformation of the factory building began; In November 2009, the park officially opened. Today, the whole park has a building area of 30,000 square meters, which is divided into three functional areas: creative office, main show and leisure facilities.

Among them, the well-known main show, formerly known as the Soviet-style workshop in the 1940s, is about 115 meters long. After the renovation, it has become a fashion gathering place, and children’s wear and college works will be released here every two seasons of Shanghai Fashion Week. Today, the number of fashion shows in this show alone has increased from the initial 20 to more than 100.

As a creative industrial park, the largest proportion is naturally the corporate office area. According to Zhao Yi, the creative office area in the park covers an area of 24,000 square meters, and about 50 enterprises have settled in, many of which are well-known enterprises in the industry.

"Our park is built around the words’ fashion design, cultural creativity’." Zhao Yi told reporters that as a cultural and creative park, the 800 show has strict control over the enterprises that have settled in. At present, most enterprises mainly focus on design and fashion culture. However, in the process of development, the park is constantly adjusting, from the initial game design and industrial design to architectural design, fashion design and film and television culture.

Creative enterprises gather to open up the upstream and downstream industries.

Due to its superior geographical location, it is only 1.2 kilometers away from Jing ‘an Temple, and the rent for 800 shows is expensive. The average rent of office space here is around 7 yuan/day/square meter. In other words, for an enterprise with an area of 100 square meters, the average monthly rent is 21,000 yuan.

The rent is high, why can it attract so many well-known enterprises in the industry to settle in first?

"The positioning of this park is an industrial park gathering place for creativity, fashion and design. For our cultural and creative enterprises, the overall environment and atmosphere are particularly good, and we have also opened up our upstream and downstream partners." Liu Lu, the person in charge of Shanghai Crystal Digital Technology Co., Ltd. said that there are many architectural design and lighting design companies in the park, and there will be some common customers. We often visit each other, recommend customers in need and cooperate indirectly.

In fact, before moving here in 2016, the company spent 10 years in an independent office building on Kaixuan Road. But Liu Lu thinks that the surrounding atmosphere is not as good as this park, so after the lease expires, the company relocated and moved here. "This is the right choice." Liu Lu said that the transportation here is convenient, the space is open, and the customers and employees feel very good.

In Liu Lu’s view, for creative industries, if the people engaged in this work are energetic, it will have a direct impact on the output. If people are in a very depressed state, it will be difficult to have a good output. Therefore, creative industries are not suitable for relatively closed office buildings and office buildings, while the environment of the park has a positive impact on enterprises.

"After Mahua FunAge moved here, we talked quite well. Because everyone is in the field of cultural creation, there will be some common ideas and ideas. " Liu Lu said that there is also a design company in the field of lighting. They will often carry out some common customer activities, and they will also visit each other to recommend customers in need. "We can achieve positive interaction in the big atmosphere of the whole park."

Build a platform to provide resources and business opportunities for enterprises.

Go up the stairs outside the Crystal Stone Gate, and after an additional floor, you will arrive at Mahua FunAge’s office. This film and television company, which is famous for its adult comedies and parent-child dramas, has produced goodbye mr. loser and other works, and has gained great popularity. At the beginning of 2018, the company moved to the 800 show.

In the face of the active invitation of so many parks, why did you finally choose here?

"Although the rent is more expensive, after we moved here, we still feel quite good, and we are very proud to work in the 800 show. Because in addition to good geographical location and convenient transportation, there are many resources and opportunities here. " Wang Haigang, the head of Mahua FunAge, has the same feelings as Liu Lu.

In Wang Haigang’s view, creativity comes out through the collision of ideas in communication. This is a park where creative industries gather. With its open space, enterprises move frequently, and creativity and inspiration come to generate after repeated visits and tea chats.

Wang Haigang was also amazed by the service consciousness of the park management. "They are not simple services, but can deeply understand the needs of cultural and creative enterprises. This kind of demand can be understood and is very important for enterprises. " Wang Haigang said that when he first moved to the park, the company needed a rehearsal hall, and the park management even gave up his 400-square-meter management office and gave it to them as a rehearsal hall, which made him very moved.

In addition, the management of the park often holds some forums and activities to provide enterprises with more opportunities for docking and cooperation. Not long ago, the company docked with Zhejiang Creative Industry Association through a cooperation and exchange activity held in the park, and was able to communicate with many Zhejiang enterprises in the park to seek business opportunities.

"For us, these opportunities may not produce benefits and results immediately. However, if we go to Hangzhou and communicate with so many companies, it will take a lot of energy. With the establishment of this platform in the park, we have saved a lot of effort. We can do some exchanges to see what cooperation opportunities there are and whether we can jointly develop some projects. " Wang Haigang said.

In addition to serving enterprises well, 800 Show is constantly thinking about the transformation and innovation of the park itself. "We are no longer a simple property management party in the park, but are constantly exploring and manufacturing content and cultural IP, such as holding drama festivals and community activities." Zhao Yi said that in the next step, the park will continue to explore transformation and innovation and seek new breakthroughs and highlights.

　　In 2020, Changan brand released its brand-new sequence UNI (Gravity), which focused on avant-garde and fashion. At that time, when all brands were conservative in design, UNI sequence occupied a place in the hearts of young car buyers with its advanced interior and exterior design and excellent performance. With the passage of time, today’s automobile market is full of flowers, and the products that make consumers feel refreshed are endless. In the environment of everyone’s "volume", the UNI sequence launched earlier can still maintain its popularity. Nowadays, the models of this series are updated and iterated one after another. Not long ago, the second-generation Changan UNI-V officially opened for pre-sale, and the new car is expected to be officially launched in the first quarter of this year.

　　Changan UNI-V is the first car product launched in this series, and the slip-back shape is also one of the best in the same class at that time. In 2023, Changan UNI-V series sold 156,700 vehicles, ranking the forefront of compact sports coupe. In January 2024, Changan UNI-V series sold 19,200 vehicles, a year-on-year increase of 114.2%. This time, the second-generation UNI-V of Changan has also been fine-tuned in the details of appearance configuration, and the fuel version and the Blue Whale Smart iDD plug-in hybrid version continue to be launched. The model that was actually shot at the store this time is Changan’s second-generation UNI-V 1.5T distinguished sports model.

　　Appearance and interior modeling are still avant-garde, optimizing details and enhancing sports attributes.

　　Changan’s second-generation UNI-V model has been upgraded in the front and rear styling, and the overall visual effect of the vehicle still presents a low-lying and sporty posture. This styling is a relatively avant-garde design, both before and now. For young users, there is nothing wrong with this design. This change has also made Changan’s second-generation UNI-V 1.5T distinguished sports style, which was actually shot in the store, add a lot to the sports atmosphere.

　　The head of the second generation UNI-V 1.5T distinguished sports car in Chang ‘an presents a low-lying design, and curved surfaces are designed on both sides of the cabin cover to make the head part more stereoscopic. The borderless grille design remains, but the diamond shape inside the grille is replaced by triangular pattern, and it is also more compact. Headlights are connected by decorative strips, and the front face is divided into upper and lower parts. The orange trim on the lower bumper also becomes flat.

　　The internal and external shapes of the headlights have not changed, and the interior is blackened. With the slender shape, it looks quite sharp. The headlights of real shooting models support mainstream functions such as intelligent far and near light switching and automatic opening and closing. The taillights highlight a certain sense of movement, and the interior of the lamp cavity also uses a triangular layout, echoing the front grille. The turn signal lighting has also become a flowing style.

　　Thanks to the design of the coupe, the side lines of the second generation UNI-V car in Chang ‘an are slender and smooth, and the blackened rearview mirror and window frame trims are decorated with orange trims. The visual effect still looks sporty, and the hidden door handle is not absent. In terms of body size, the length, width and height of the new car are 4720/1838/1430(1435)mm and the wheelbase is 2750mm, which is unchanged from the current model.

　　The slip-back shape makes Changan’s second-generation UNI-V look sporty from the rear, and it is also one of the car’s eye-catching designs. Compared with the current models, the overall shape of the tail has not changed much, and the electric tail is very B-shaped. The most conspicuous change is the change in the shape of the lower bumper and the rear exhaust. The exhaust design has been changed from a round mouth to a rectangular mouth, and the PHEV hybrid version will also adopt a double-outlet and center exhaust design.

　　All-black multi-spoke aluminum alloy wheels don’t look fancy, which is in line with the sports attributes of the whole vehicle. The real shot model uses SP SPORT MAXX series tires from Deng Lupu, with the specification of 235/40R19. The tyre size size is put on this car, which gives consideration to both performance and economy. The spare tire is still designed in a non-full size.

　　The interior modeling of the second generation UNI-V in Changan still maintains a dynamic design that echoes the appearance. The sharp lines and personalized instrument modeling make you feel like sitting in the cockpit of an airplane, which is also a feature of the UNI series models in Changan. The workmanship and materials used in the interior are very solid, and there are not many problems in the 100,000-class models.

　　The second-generation UNI-V 1.5T distinguished sports version of Chang ‘an has changed in interior materials and color matching compared with the current model. Among them, the interior color matching of orange/black color matching, the orange area is obviously reduced, and the center console also uses suede material with orange stitching, which converges a lot in color matching compared with the current models.

　　The steering wheel with flat design has a good grip and tight steering feel, but it takes some adaptation time to get started. The size of the 10.3-inch central control screen is not large, but the display effect is not bad, and it has not been upgraded compared with the current model. The difficulty and ease of use of the car machine system are not bad.

　　The built-in apps in the system are also rich, such as intelligent voice, intelligent navigation, online entertainment, information inquiry, etc., and can also be used for mobile phone interconnection and screen projection.

　　The design of the central armrest area is also relatively simple. In addition to the bar and the cup holder, the driving mode selection and the wireless charging panel of the mobile phone are also designed in this area, which will be more convenient to use. Below is a storage space with a large capacity, which provides USB and 12V power charging interfaces.

　　The proportion of the color of the integrated seat has changed, and there are more black parts. At the same time, the black parts have also become leather materials, and the "UNI-V" logo of the headrest has also disappeared and shifted to the hollowed-out silver trim under the headrest. I personally feel that the seat filler is a little harder than the cash. The front seats of the real shooting models are all multi-directional electric adjustment, and provide ventilation and heating functions.

　　The rear seats support a 4/6 ratio, which can effectively expand the storage flexibility of the trunk. The electric tailgate can be opened and closed from outside the car, inside the car and in the central control, which is very convenient to use. The hatchback opening method can also take things easily without bending over.

　　The wheelbase of 2750mm ensures the legroom of the rear passengers, and the shape of sliding back will have certain pressure on the rear head. After the panoramic skylight is opened, the lighting can be guaranteed, and the pressure on the rear passenger’s head can also be alleviated. The rear row has a central armrest and an independent air outlet in the rear row, and the cushion is somewhat short, which is not satisfactory for the thigh support of the rear passengers.

　　A traditional fuel version and a PHEV plug-in hybrid version are provided.

　　In terms of power, the second-generation UNI-V 1.5T premium sports version of Changan used a combination of 1.5T engine selection and 7-speed dual-clutch gearbox, and the maximum power and peak torque remained unchanged at 188 HP/300 N m compared with the current model.

　　The plug-in version will be equipped with a plug-in system consisting of a 1.5L four-cylinder engine and a motor, in which the maximum power of the engine is 110 HP, and the motor is 190 HP and 215 HP. The battery is equipped with two kinds of power batteries with capacities of 9.07kWh and 18.99kWh respectively, and the pure electric cruising range of CLTC under comprehensive working conditions is 50 km and 111 km respectively.

　　In other configurations, the car is also equipped with advanced driving assistance functions such as integrated adaptive endurance system, 540 transparent chassis, lane departure warning, front collision warning and parallel assistance. The configuration of independent suspension before McPherson also gives this car good comfort and handling ability.

　　Full text summary:The second generation UNI-V in Chang ‘an has been upgraded mainly for the exterior and interior parts, and the original superior configuration at the same level has been retained. I think this is also one of the reasons why the second generation UNI-V of Changan still has a place in consumers’ hearts with its excellent design and quality in today’s era of "volume" price and "volume" performance. It is reported that the new car will be officially listed in the first quarter of this year. At present, the new car has arrived at the store, and friends who like it can pay attention to it.