The annual cumulative box office of "Produced in Shanghai" movies exceeded 10 billion yuan.
By the end of October, 244 films were put on record in Shanghai in 2018, accounting for about 10% of the country; After 70 films, more than 20 "Shanghai productions" entered the cinema, and the annual cumulative box office has exceeded 10 billion yuan. In other words, compared with 41 films produced in Shanghai in 2017, it won a box office of 4.96 billion yuan. The number of films produced this year has increased by 70%, and the box office has more than doubled. What’s more gratifying is that Dying to Survive’s "The Warriors", The Island’s "Animal World" and "Mountain Woman" and other films have diverse themes, concern for reality and outstanding reputation, which not only get good feedback in the market, but also make innovations in artistic creation.
Pay attention to reality
This summer, Muye Wen, a 34-year-old young director, with the help of Ning Hao and Xú Zhēng, surprised the audience and the market with his first feature film, Dying to Survive. The story of this civilian hero was humorous in the first half and touching in the second half. The film faced the struggle and courage of life test with all kinds of grassroots and little people, and let the audience see the times, goodwill and hope. In the end, Dying to Survive became the box office champion in the summer of 2018 with a box office of 3.099 billion yuan, and it was also the fifth film with a box office of over 3 billion yuan in the mainland market. But what is more worthy of applause than the box office figures is the film’s bold breakthrough in domestic genre films, which shows the light of human nature and social progress through realistic brushstrokes under the tone of humor and joy. Not relying on the so-called big IP, even the director himself is a brand-new name for the market, but Xú Zhēng and the "special fund for promoting the development of Shanghai films" that he intervened in the script stage, and all the audience who bought tickets to support it, valued Dying to Survive’s sincere care for reality.
encourge original creations
In the summer of 2018, there is also a directorial debut that has to be mentioned. Although there are still many problems in The Island’s special effects production and rhythm processing, this film is undoubtedly ambitious and courageous. The island is closed, everyone survives, the carnival feast and the good and evil of human nature. Bo Huang leads everyone to discuss topics such as fairness, competition, cooperation, rules and human nature in a unique carnival world. This film has also been strongly supported by the "Special Fund for Promoting the Development of Shanghai Films", which is behind the continuous optimization of the film and television industry support mechanism in Shanghai, especially the strong support for the creation, production and distribution of high-quality films.
The National Day box office champion "Wushuang" also came from Shanghai. When the ceiling of the police action film was within reach, when Hollywood exhausted all kinds of tricks such as street parkour, fast car racing, fierce fighting, tragic explosion, naked melee, etc., "Wushuang" succeeded in finding another way. It can almost be said that the film relied on the continuous reversal of the plot to win, and the director and screenwriter Zhuang Wenqiang successfully kept the suspense until the last second. The meaning of the film title "Wushuang" until,
Various themes
In fact, "Produced in Shanghai" not only leads the summer and National Day files at the box office, but also creates a number of excellent works with a unified value connotation and artistic character with rich levels and diverse trends, which broadens the narrative boundary of China films. For example, this year’s opening blockbuster "Animal World" of Shanghai International Film Festival was adapted from Japanese comic book "Gambling Silent Record", which transformed the closed world in the comic book into a film language. The film’s special effects level was not lost to Hollywood blockbusters at all, and the fantasy world in Zheng Kaisi’s mind was perfectly presented on the screen, and the alternating collision between reality and fantasy was also amazing. For example, in the past October, it almost won the most influential drama award in the country, and the realistic Shanghai drama "The Woman Who Picks the Mountain" which almost traveled all over the north and south of China was successfully "picked" on the big screen. Different from the traditional drama film, the woman who picks the mountain fully respects the original stage, keeps the classic paragraphs and aria of the drama performance as much as possible, and inserts them into the whole creative process of the work in the form of documentary. For example, after 30 years, the original team will be assembled, so that the traditional Beijing opera art will glow with new vitality in new ideas and new technologies. The 3D panoramic sound Beijing opera movie "Cao Cao and Yang Xiu"; For example, The Adventure of Avanti, which activates the classic IP, Da Li Xiao Li and Lao Li, which are re-dubbed in Shanghai, and Brave Past, which is produced at a low cost by looking back on the youth of a generation; For example, director Jia Zhangke’s work &hellip, which was shortlisted for the main competition unit in Cannes again;… It can be said that "Produced in Shanghai" is based on cultural heritage and genre creation, and its film creation is increasingly market-oriented, with perfect structure and diverse themes.
Chief reporter Sun Jiayin