Do you still remember the amazing mobile version of Riverside Scene at Qingming Festival in China Pavilion of Shanghai World Expo? You may not think that the producer of this work, Shanghai Crystal Stone Digital Technology Co., Ltd., chose to move from an independent building to a cultural and creative park with more than 50 enterprises three years ago, that is, the 800 Show Creative Park at 800 Changde Road, Shanghai.
The upstairs neighbor of Crystal Stone is Mahua FunAge, a well-known comedy production company; Not far from the downstairs, it is a well-known lighting design company. "We often go to the door, because they are all in the field of cultural creation, there will be many similar ideas and ideas, and there will be many opportunities for cooperation." Liu Lu, the person in charge of Crystal Stone, said that this park, which gathers creative, fashion, design and other industries, not only has a vibrant atmosphere, but also has built an ecological industrial chain for enterprises to connect upstream and downstream.
Why can a small-scale Wenchuang Park with high rent attract many well-known enterprises such as Crystal Stone and Mahua FunAge to gather? In addition to convenient transportation, the open and transparent space in the park, the gathering of enterprises in the cultural and creative fields, the constant collision of ideas in the interaction between enterprises, and the business opportunities brought by building a platform in the park may all be the answers.
800 xiu creative park
Positioning fashion design and cultural creativity, and strictly controlling the entry into enterprises.
It’s less than 5 minutes’ walk from changping road station of Shanghai Metro Line 7 to 800 Show Creative Park. Walking in the park, there are buildings transformed from factory buildings, each with its own characteristics and full of the unique fashion and vitality of cultural and creative industries.
According to Zhao Yi, the person in charge of the park, the creative park covers an area of more than 20 mu, formerly known as Shanghai People’s Motor Factory, and records the revitalization history of national industries in the 1930s and 1940s. In 2008, the transformation of the factory building began; In November 2009, the park officially opened. Today, the whole park has a building area of 30,000 square meters, which is divided into three functional areas: creative office, main show and leisure facilities.
Among them, the well-known main show, formerly known as the Soviet-style workshop in the 1940s, is about 115 meters long. After the renovation, it has become a fashion gathering place, and children’s wear and college works will be released here every two seasons of Shanghai Fashion Week. Today, the number of fashion shows in this show alone has increased from the initial 20 to more than 100.
As a creative industrial park, the largest proportion is naturally the corporate office area. According to Zhao Yi, the creative office area in the park covers an area of 24,000 square meters, and about 50 enterprises have settled in, many of which are well-known enterprises in the industry.
"Our park is built around the words’ fashion design, cultural creativity’." Zhao Yi told reporters that as a cultural and creative park, the 800 show has strict control over the enterprises that have settled in. At present, most enterprises mainly focus on design and fashion culture. However, in the process of development, the park is constantly adjusting, from the initial game design and industrial design to architectural design, fashion design and film and television culture.
Creative enterprises gather to open up the upstream and downstream industries.
Due to its superior geographical location, it is only 1.2 kilometers away from Jing ‘an Temple, and the rent for 800 shows is expensive. The average rent of office space here is around 7 yuan/day/square meter. In other words, for an enterprise with an area of 100 square meters, the average monthly rent is 21,000 yuan.
The rent is high, why can it attract so many well-known enterprises in the industry to settle in first?
"The positioning of this park is an industrial park gathering place for creativity, fashion and design. For our cultural and creative enterprises, the overall environment and atmosphere are particularly good, and we have also opened up our upstream and downstream partners." Liu Lu, the person in charge of Shanghai Crystal Digital Technology Co., Ltd. said that there are many architectural design and lighting design companies in the park, and there will be some common customers. We often visit each other, recommend customers in need and cooperate indirectly.
In fact, before moving here in 2016, the company spent 10 years in an independent office building on Kaixuan Road. But Liu Lu thinks that the surrounding atmosphere is not as good as this park, so after the lease expires, the company relocated and moved here. "This is the right choice." Liu Lu said that the transportation here is convenient, the space is open, and the customers and employees feel very good.
In Liu Lu’s view, for creative industries, if the people engaged in this work are energetic, it will have a direct impact on the output. If people are in a very depressed state, it will be difficult to have a good output. Therefore, creative industries are not suitable for relatively closed office buildings and office buildings, while the environment of the park has a positive impact on enterprises.
"After Mahua FunAge moved here, we talked quite well. Because everyone is in the field of cultural creation, there will be some common ideas and ideas. " Liu Lu said that there is also a design company in the field of lighting. They will often carry out some common customer activities, and they will also visit each other to recommend customers in need. "We can achieve positive interaction in the big atmosphere of the whole park."
Build a platform to provide resources and business opportunities for enterprises.
Go up the stairs outside the Crystal Stone Gate, and after an additional floor, you will arrive at Mahua FunAge’s office. This film and television company, which is famous for its adult comedies and parent-child dramas, has produced goodbye mr. loser and other works, and has gained great popularity. At the beginning of 2018, the company moved to the 800 show.
In the face of the active invitation of so many parks, why did you finally choose here?
"Although the rent is more expensive, after we moved here, we still feel quite good, and we are very proud to work in the 800 show. Because in addition to good geographical location and convenient transportation, there are many resources and opportunities here. " Wang Haigang, the head of Mahua FunAge, has the same feelings as Liu Lu.
In Wang Haigang’s view, creativity comes out through the collision of ideas in communication. This is a park where creative industries gather. With its open space, enterprises move frequently, and creativity and inspiration come to generate after repeated visits and tea chats.
Wang Haigang was also amazed by the service consciousness of the park management. "They are not simple services, but can deeply understand the needs of cultural and creative enterprises. This kind of demand can be understood and is very important for enterprises. " Wang Haigang said that when he first moved to the park, the company needed a rehearsal hall, and the park management even gave up his 400-square-meter management office and gave it to them as a rehearsal hall, which made him very moved.
In addition, the management of the park often holds some forums and activities to provide enterprises with more opportunities for docking and cooperation. Not long ago, the company docked with Zhejiang Creative Industry Association through a cooperation and exchange activity held in the park, and was able to communicate with many Zhejiang enterprises in the park to seek business opportunities.
"For us, these opportunities may not produce benefits and results immediately. However, if we go to Hangzhou and communicate with so many companies, it will take a lot of energy. With the establishment of this platform in the park, we have saved a lot of effort. We can do some exchanges to see what cooperation opportunities there are and whether we can jointly develop some projects. " Wang Haigang said.
In addition to serving enterprises well, 800 Show is constantly thinking about the transformation and innovation of the park itself. "We are no longer a simple property management party in the park, but are constantly exploring and manufacturing content and cultural IP, such as holding drama festivals and community activities." Zhao Yi said that in the next step, the park will continue to explore transformation and innovation and seek new breakthroughs and highlights.
