Surging crowds, lively platforms, and the joy of returning home … … With the opening of Spring Festival travel rush in 2023, many people rushed home from all over the world with their accumulated thoughts for a year. However, there are such a group of people who bury their thoughts in their hearts and interpret their responsibilities with persistence.

　　From the plateau railway station above 4000 meters above sea level to the high-pressure air pipeline 3 meters underground; From the train room whistling in the cold night to the lonely substation in the mountains, they silently dedicated themselves in their ordinary posts, guarding the railway safety, ensuring the smooth flow of Spring Festival travel rush, and letting thousands of passengers go home safely for the New Year.

　　Reporter: Luo Zhuojia CuO, Qin Guanghua, Xu Haitao, Yang Chi, Li Aibin.

　　Reporter: Dou Shande, Xing Xing, Lin Xiangyun, Niu Xia and Wen Yi.

　　Filmed by Su Zhigang

　　Editor: Zhu Longchuan

　　Part of the source: China Railway Nanning Bureau Group Co., Ltd.

　　Produced by Audio and Video Department of Xinhua News Agency

Original Crossroads Oriental Fortune Network

It is not soft to supervise and crack down on financial fraud. Because of the fraud in the prospectus and annual reports, *ST Huichen was severely punished, and since December, many companies, including *ST Huichen, have also been severely punished for financial fraud.

01

*ST Huichen: Heavy punishment for fraud

On December 23rd, *ST Huichen announced that due to the fact that Xintang Puhua, a holding subsidiary, inflated its income and profits by fictitious business with a third party, signed a sales contract with no commercial substance, and confirmed the project income in advance, the Beijing Securities Regulatory Bureau decided to take administrative supervision measures to issue a warning letter to *ST Huichen as a senior executive in time and record it in the integrity file of the securities and futures market.

The announcement also shows that after receiving the administrative penalty decision issued by the Beijing Securities Regulatory Bureau, the company, the chairman and the financial controller were fined a total of 16 million yuan, including 5 million yuan for the company and 3 million yuan for the chairman Zhao Long.

Judging from the details of fraud, the announcement shows that the profits in 2018 and 2019 disclosed in the prospectus of *ST Huichen inflated by 5,553,100 yuan and 17,858,800 yuan respectively, accounting for 7.33% and 25.16% of the total profits disclosed in the current period. In 2020, *ST Huichen inflated its profit by 60.9616 million yuan in its first annual report, accounting for 60.69% of the total profit disclosed in the current period. In 2021 and 2022, when the company suffered losses, the profits were reduced by 17,211,900 yuan and 104,962,000 yuan respectively.

The Beijing Securities Regulatory Bureau also decided to take administrative supervision measures to issue warning letters to the other ten directors, supervisors and senior managers of *ST Huichen, and record them in the integrity files of the securities and futures markets.

According to the Beijing Securities Regulatory Bureau, the above-mentioned illegal facts are proved by evidence such as the announcement of listed companies, relevant contracts, financial materials, inquiry transcripts, WeChat chat records, bank account information, and materials provided by relevant parties, which are sufficient for identification. Considering that there are false records in the issuance documents of *ST Huichen, and the false records in individual years account for a large proportion, the scope of punishment is determined according to the above situation.

02

The Shanghai Stock Exchange also shot.

It is worth noting that the Shanghai Stock Exchange also took action. On December 22, 2023, the Shanghai Stock Exchange made a disciplinary decision and publicly condemned *ST Huichen, Zhao Long, He Kanchen, Xu Jingwu and Liang Ma. At the same time, more than ten other directors of the company were given regulatory warnings.

It is worth noting that the disciplinary decision issued by the Shanghai Stock Exchange shows that *ST Huichen and relevant responsible persons raised objections within the prescribed time limit, saying that Xintang Puhua had independent decision-making power and operational autonomy in business development and personnel management during the company’s shareholding in subsidiaries, and the company did not participate in specific implementation. After the company found that Xintang Puhua had significant business risks, it has actually carried out rectification work.

However, the Shanghai Stock Exchange said that *ST Huichen’s violation of the rules is clear and of a bad nature. The reasons that the company and the responsible person said that they had implemented management, did not participate in the operation of the joint-stock company, and trusted the intermediary agency did not affect the establishment of the violation facts, and the reasons that they said that they had been rectified failed to alleviate the adverse effects of the violation. The reasons that the relevant responsible person said that there was no subjective intention, ignorance, and performance of duties could not be established, and it did not constitute a lighter or lighter violation of responsibility.

03

Legal Person: Investors may sue for compensation.

According to public information, on July 16, 2020, *ST Huichen was listed with an issue price of 34.21 yuan, and the total amount of funds raised exceeded 600 million yuan.

*ST Huichen can be described as "the peak of listing". The stock price trend shows that on July 16, 2020, *ST Huichen’s share price once surpassed 120 yuan/share on the first day of listing (before regaining its rights), but it fluctuated and fell all the way, reaching the lowest point near 14 yuan in June 2023, and then rebounded. The latest closing price was 25.22 yuan/share, with a cumulative decline of nearly 80%.

According to China Times, Zang Xiaoli, a lawyer from Beijing Shixuan Law Firm, said that administrative fines are only one of the consequences of financial fraud of listed companies, but not all. If investors suffer losses, they can sue for compensation, and *ST Huichen and relevant responsible parties shall compensate them according to law. It is preliminarily determined that those who bought *ST Huichen shares from the listing date to April 27, 2023 and sold or continued to hold shares on or after April 28, 2023 are expected to be compensated.

04

Many companies were severely punished for fraud.

The Central Financial Work Conference proposed that we should focus on strengthening supervision in an all-round way, investigate and deal with major illegal acts such as fraudulent issuance, financial fraud, market manipulation and illegal reduction, create a good market environment, and effectively enhance market confidence.

According to the Economic Information Daily, incomplete statistics show that since November, 36 companies in Shanghai and Shenzhen stock markets have received fines from the CSRC, local securities regulatory bureaus and exchanges for falsifying financial information.

Since December, many companies including *ST Taian, Ruyi Group, *ST Huichen and *ST Botian have been fined over 10 million yuan for financial fraud or serious breach of trust, covering 107,900 shareholders.

For example, on December 3, *ST Taian announced that it had received the "Notice of Administrative Punishment in advance" issued by Guangdong Securities Regulatory Bureau. It was found that Taian Tang inflated its inventory, profits and income by reducing carry-over costs, recording expenses and inflating the sales price of drugs. From 2018 to 2021, the total inflated profit was 429 million yuan, and there were false records in relevant periodic reports.

For another example, on December 8th, *ST Botian disclosed that the company received the Notice of Administrative Punishment in advance issued by the Beijing Supervision Bureau of China Securities Regulatory Commission that day, and found that the company inflated or inflated its operating income and profits in various ways, resulting in false records in the annual report from 2017 to 2021. In 2020 and 2021, the amount of false records in the balance sheet of the company totaled 1.955 billion yuan, accounting for 138.06% of the total net assets at the end of the year disclosed in those two years.

Experts in the industry said that one after another, listed companies were punished for financial fraud, which released the signal of "zero tolerance" in supervision, which was conducive to enhancing market trust, rebuilding market confidence and maintaining a good investment environment. To completely eradicate the soil of financial fraud, it is necessary to play a "combination boxing" in a multi-pronged manner.

05

Manipulating the market was severely fined 600 million.

In addition to financial fraud, market manipulation is also the focus of regulatory attention. At the annual meeting of the 2023 Financial Street Forum held on November 8th, Yi Huiman, Chairman of China Securities Regulatory Commission said that he would focus on the next development of the capital market, strengthen cooperation with the public security and judicial organs, continuously improve the anti-counterfeiting system and mechanism in the capital market, promote the improvement of the administrative, civil and criminal three-dimensional accountability system, increase the crackdown on illegal activities such as financial fraud, fraudulent issuance and market manipulation, and severely punish intermediaries who fail to perform their duties, and will not tolerate them.

On December 9, Senyuan Electric announced that its former controlling shareholder, Senyuan Group, was confiscated by the CSRC for manipulating Senyuan Electric’s shares, and was fined 308 million yuan; At the same time, Senyuan Electric’s senior executives (actual controller, chairman and secretary-general) and traders were all fined.

On December 18th, Jintuo Co., Ltd. issued an announcement, and Wu Xian, the controlling shareholder and actual controller of the company, received the Decision on Administrative Punishment and the Decision on Market Prohibition issued by China Securities Regulatory Commission. According to the announcement, Wu Xian, Chen Lei, the chairman of Shenzhen Junru Asset Management Consulting Co., Ltd., and Lin Jianwu, the chairman of Shenzhen Huihai Hongrong Investment Development Co., Ltd., manipulated the stock price of Jintuo shares in the name of market value management and were fined by the CSRC for a total of 661 million yuan.

This move reflects the "zero tolerance" attitude of the regulatory authorities to disrupt market behavior. Wang Huaitao, the chief lawyer of Shanghai Xingu Law Firm, believes that severe punishment measures should be taken for serious violations, such as fraudulent issuance, insider trading, market manipulation, etc., including fines, capital market ban, confiscation of illegal income, and even criminal responsibility. These behaviors not only seriously damage the interests of investors, but also greatly undermine the fairness and transparency of the market, so we must take severe measures to maintain the stability and healthy development of the market.

It is for investors’ reference only and does not constitute investment advice.

Original title: "Financial fraud! 110,000 shareholders are stunned. "

Read the original text

　　 Editor’s note:Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has put forward a series of new development concepts, which have become new navigation marks to guide the development of state-owned enterprises in China. In recent years, our government has paid more and more attention to promoting entrepreneurship and revitalizing the real economy. How should we understand entrepreneurship? How should we put entrepreneurship into practice? In this interview, we invite Liu Hualong, Party Secretary and Chairman of CRRC Corporation, to explain it for everyone.

　　 Interviewer: Liu Hualong (Party Secretary and Chairman of CRRC Corporation)

　　 Interview host: Zhao Mengxiao.

　　 Wonderful point of view:

　　 ■ Entrepreneurs have a unique position in the enterprise, and their foresight and extraordinary courage are an important guarantee for the core competitiveness of the enterprise. Therefore, an excellent entrepreneur must be good at the overall situation and need to have strategic thinking and global vision.

　　 ■ Innovation is the soul of entrepreneurship. It is not the flash of genius, but arduous work.

　　 ■ To carry forward the entrepreneurial spirit at this stage is to stick to the industry, build a national business card of high-end equipment manufacturing industry, and contribute to the competitiveness of the national real economy. I want to use three key words to illustrate, one is innovation, the other is quality and the other is brand.

　　 Interview record:

　　 Qiushi. com: The connotation of entrepreneurship is very rich. What kind of entrepreneurship do you think we should carry forward?

　　 Liu Hualong:I think an excellent entrepreneur should be a politician and an expert, so entrepreneurship should include at least three aspects: first, strategic thinking and global vision; second, reform and innovation, leading the future; third, courage to take responsibility and achieve the mission. Strategic guidance and global vision are the direction, reform and innovation and leading the future are the realization paths, and courage to take responsibility and mission are the ability guarantee.

　　 Strategic thinking, global vision.Entrepreneurs have a unique position in enterprises, and their foresight and extraordinary courage are important guarantees for the core competitiveness of enterprises. Therefore, an excellent entrepreneur must be good at the overall situation and need to have strategic thinking and global vision. As a leader of a central enterprise, he must be a politician and a specialist, with political consciousness, overall situation consciousness, core consciousness and conformity consciousness.

　　 In my early years, when I was the main person in charge of CRRC Qiqihar Company, I took technological innovation as the core strategy of the enterprise, and made it the core goal to be the backbone of national industry and the leader of truck enterprises, thus winning the reputation of "China and China trucks are on par with each other in the world". After coming to work in the Group, whether in the process of restructuring and listing of CSR, the reorganization and merger of North and South cars, or the development of high-speed rail in China, from the height of national strategy, we actively explored effective ways for the manufacturing industry to move from the low-end to the high-end, and constantly promoted the China high-speed EMU to continue to lead and climb the peak.

　　 Reform and innovation, leading the future.Innovation is the soul of entrepreneurship. It is not the flash of genius, but arduous work. For example, during the development of high-speed rail in China, we put innovation in the most important position. Drawing lessons from the failure of technology introduction in many domestic industries, we creatively put forward the strategy of "walking on two legs" in the process of high-speed rail introduction. First, put an end to repeated introduction. After introducing the EMU with a speed of 200 kilometers per hour, we refused to introduce the EMU with a speed of 300 kilometers per hour, thus avoiding falling into the circle of "introduction-backwardness-reintroduction-backwardness". Second, while digesting the imported technology, we will arrange the self-developed EMU with a speed of 300 kilometers per hour. Finally, after the introduction of the first-generation EMU, we independently developed the second-generation EMU "Harmony" CRH380 series, in which CRH380A obtained the patent evaluation from Davis Law Firm and Intellectual Property Office of the United States, which opened the door to the world high-speed rail market. Not long ago, under the leadership of the Railway Corporation, we developed the third generation EMU — — China’s standard EMUs went off the assembly line again, and were officially named as "Fuxing", which established the China standard technical system. Among the 254 important standards involved, China standard accounted for 84%, which made China high-speed EMUs truly realize from "technology following" to "Technology leads the leap.

　　 Of course, for an entrepreneur, innovation covers a wide range, including product innovation, management innovation, organizational innovation, market innovation and so on.Management innovationBy promoting the production process reengineering, an all-round lean management and control mode from lean production to lean management to lean enterprise has been established. This lean management mode has become the management cornerstone of China high-speed rail equipment, the foundation for promoting CRRC’s transformation and upgrading, building a modern organization, accelerating CRRC’s global layout, building a world-class enterprise, and the foundation for CRRC’s sustainable development and achieving a lasting foundation.Organizational form innovationThrough the reform of labor, personnel and distribution system, the organizational vitality is activated, and then the main and auxiliary departments are separated, and then China South Locomotive Co., Ltd. is restructured to realize A+H listing. The establishment of modern enterprise system and the change of organizational system provide organizational guarantee for the success of high-speed rail.Market innovationI put forward the transformation of the company’s business model, focusing on the two tasks of high-end and digitalization, actively adapting to the transformation of production mode, actively promoting the integration of industrialization and informatization, manufacturing and service industry, project operation and supporting financing, product management and capital management, promoting the transformation of industrial model from product manufacturing as the core to products, services, finance and system solutions, and promoting the transformation and upgrading of CRRC manufacturing.In terms of international market developmentActively explore the "five models" of "localized manufacturing, localized employment, localized procurement, localized maintenance and localized management", and strive to play the "four roles" of "translator of culture, incubator of talents, propeller of industry and good neighbor of community" to promote the transformation from "going out" to "going in".

　　 Dare to take responsibility, the mission will be achieved.An excellent entrepreneur must have a strong sense of responsibility and a spirit of daring to take responsibility. Capitalists can vote with their feet according to market conditions, sell their stocks and quit the enterprise, while entrepreneurs should use their loyalty and responsibility to achieve a career. Entrepreneurs don’t run their business for survival, in fact, their business is their life. In the development orientation of CRRC, we should correctly handle the dialectical relationship between economic benefits and social responsibilities, speed and quality. I put forward the overall development idea of "building a respected international company", actively change the development mode, vigorously promote the supply-side structural reform, fully deploy the "1+19" top-level design of CRRC reform, conscientiously implement the five tasks of "three to one, one to one, one to make up", and strive to solve the problems of poor conversion of new and old development kinetic energy and unbalanced enterprise development in the development of the group. The practice and experience of CRRC reform have been highly affirmed by the Central Deep Reform Office, the State Council Inspection Team and SASAC.

　　 Qiushi. com: As far as CRRC is concerned, how should we carry forward the entrepreneurial spirit and put it into practice at present?

　　 Liu Hualong:To carry forward the entrepreneurial spirit at this stage is to stick to the industry, create a national business card for high-end equipment manufacturing industry, and contribute to the competitiveness of the national real economy. I want to use three key words to illustrate, one isinnovate, one isquality, one isbrand.

　　 The first key word is "innovation".High-speed EMUs realize the transformation from technology following to technology leading, which is called "a beautiful national business card" by the Supreme Leader General Secretary. The key lies in innovation. What supports CRRC today is also innovation.First, based on high-end guidance, establish a global R&D highland for rail transit.For example, we jointly established the first and only national technological innovation center in China — — The National High-speed Train Technology Innovation Center aims to explore the "no-man’s land" of high-speed trains, to become the "source of supply" of key technologies in the industry, to become the international base of "production" industry standards, and to become the "locomotive" leading the technological development of the industry. Here we will build a big data center, a supercomputing center and a test and verification center, and we will study the most cutting-edge technologies such as new materials, intelligent products and intelligent manufacturing.Second, based on system coordination, build an open innovation platform for Industry-University-Research.For example, at present, the high-speed maglev project we are developing will effectively aggregate superior scientific and technological innovation resources such as 44 enterprises, 16 universities and 5 research institutes.Third, based on the transformation of achievements, increase investment in scientific research to provide financial guarantee.In the "2016 Global Enterprise R&D Investment Ranking" recently released by the European Commission, CRRC ranked 96th in the world with R&D expenditure of 13.6 billion yuan, ranking first in China’s manufacturing industry.Fourth, based on standard construction, enhance the voice and influence of the industry.In the construction of industry standards, we actively undertake the compilation and revision of international, national and industry standards. During the Twelfth Five-Year Plan period, we presided over or participated in the compilation and revision of more than 70 international standards, presided over or participated in the drafting of more than 200 national standards and nearly 1,000 industry standards. In terms of patent application layout, CRRC has applied for a total of 32,044 patents, including 13,808 invention patents. First, CRRC’s patent layout is of high quality. In the 18th China Patent Award in 2016, CRRC won 2 gold medals in China, 4 patents in China and 2 patents in China. The number of patent gold medals in China accounts for one tenth of the country, ranking first in the country. According to the statistics of the 1st to 17th China Patent Awards, CRRC ranked second in China with 38 China Patent Awards, higher than ZTE ranked third and Huawei ranked fourth. Second, CRRC has increased the intensity of foreign patent applications. In 2016, CRRC applied for 303 foreign patents, double the number of applications in 2015. Up to now, CRRC has applied for 1213 foreign patents, covering the United States, major European countries, Japan, Australia, New Zealand, South Africa, Russia and other countries.

　　 The second keyword is "quality".As a national business card, high-end and high-quality high-speed rail is the core gene of this business card. In recent years, high-speed rail has experienced a process from criticism to praise in society. The most fundamental thing of this transformation is to rely on excellent quality to dispel people’s doubts and win the market pass. By the end of 2016, the operating mileage of China high-speed rail exceeded 22,000 kilometers, accounting for more than 65% of the global high-speed rail operating mileage; CRRC has produced a total of 2,586 EMUs of various types, with a cumulative mileage of over 2.8 billion kilometers. In 2016, the EMU sent a total of 1.443 billion passengers, exceeding 51% of the total number of passengers for the first time. From the aspects of speed grade, online number, driving density, operating energy consumption, stability and comfort, all indicators of China high-speed railway have entered the advanced ranks in the world. Insist on ingenuity, we have made every working procedure and every part into a fine product.

　　 The third key word is brand.An obvious sign of enterprises’ pursuit of excellent quality is that they should form brand-name products with independent intellectual property rights and constantly improve their core values and overall strength. CRRC has done a lot of work in brand building. We strive to build a high-end brand image, highlight the competitive advantages of comprehensive brands, take advantage of the new round of scientific and technological revolution, constantly enrich the brand values of CRRC, and constantly give brand development new space. Complete products, strong technology, high quality, excellent price, fast delivery and good service have become the remarkable characteristics of CRRC brand. In 2016, CRRC became one of the only six enterprises in China with a brand value exceeding 100 billion; In the evaluation of British consulting organizations, it ranks 179th among the top 500 brands in the world.

　　 Building a world-renowned high-end brand will not happen overnight, and there is still a long way to go to build a national business card for high-end equipment manufacturing industry. We will continue to redouble our efforts to live up to the expectations of the party and the country.

1905 movie network news A few days ago,The main vision of IMAX 2021 Spring Festival is officially released, and three giant Chinese New Year films,, will be assembled. On the first day of February 12, 2021, they will land in about 700 cinemas in IMAX, and different types of blockbusters with hilarious, cool and super-burning will be staged, and they will welcome the Spring Festival with great splendor.

　

The Spring Festival of the Year of the Ox is approaching, and the theme of the main visual poster is "No Big Unhappiness", which presents the festive flavor of China Red in the Year of the Ox. The horn of the cute cow in the poster becomes smaller out of thin air, and the absurd and humorous painting style leads to "How can you spread the world without a big horn?" Thinking, so as to convey the central idea — — In the 2021 Spring Festival movie feast, "The screen is not big, why are you immersed in it?" The indomitable giant screen is the most intuitive symbol for most viewers. This time, IMAX will expand the element of "big" and intend to bring greater joy to the audience with the big screen experience. The three extended posters of the Spring Festival movies released together also follow the style of "nothing big and unhappy", and the elements of the three movies all show a sharp contrast of "big and small", which is funny and presents "big" happiness. In the Year of the Ox, the big screen will lead the audience into a wider movie world and get an immersive viewing experience.

　

In 2021, two of the three IMAX Spring Festival movies were deeply implanted with IMAX DNA, which brought a more differentiated and rich viewing experience to the audience. Detective Chinatown 3’s whole film is shot with IMAX camera, and the audience will be able to see as much as 26% of the screen content in the cinema. Through the wonderful pictures that fully reflect the creative intention of the master, the audience will follow and play around Tokyo in the immersive experience, and the brain-burning stimulation will be doubled.

Directed by the director, A Writer’s Odyssey’s starring lineup includes,,, and so on. As one of the few films selected for the "IMAX Special Shooting" project in the world, the whole film will be presented in a special format for more than an hour, when the spectacular and shocking oriental world will be opened in the cinema, presenting an audio-visual feast that subverts the imagination for the audience.

　

New Gods: Nezha Reborn, an animated film of the National Tide, was created and directed by the original crew for four years. It tells the story of Li Yunxiang, a young motorcycle man born again in Nezha after 3000 years of the Battle of the Gods, and his life and death again with the enemies such as the Dragon. The refreshing oriental punk style will shine under the indomitable big screen, ultra-high resolution details and earth-shaking sound effects, offering the audience a novel visual spectacle of the country and opening a hard-core and bloody journey of the country.

Poster of "The Sword of the Third Young Master"

Special feature of 1905 film network　From the most essential level, it actually describes the process from the birth of the hero’s third young master to his re-birth. However, the first birth is the practice of the body, not the inner self-redemption. The forced re-entry into the WTO is an atonement for one’s crimes and past, and thanks to the assistance and money of Yan Shisan, he was finally born from the inside out. Looking at Tung shing Yee’s new version of The Sword of the Third Young Master from this line of thinking, the logic of the story will be clearer, and the mentality of Xie Xiaofeng, played by Kenny Lin, and the entangled relationship between the characters will be more clearly seen.

　

Is it rivers and lakes’ enmity or children’s resentment?

In Gu Long’s martial arts world, love and chivalrous hatred have always been the focus of his construction. As far as the new edition of The Sword of the Third Young Master is concerned, the reliance of chivalry lies with the Third Young Master and Yan Shisan. Yan Shisan appeared at the beginning of the film, and a fast and fierce fighting scene laid a good foundation for the whole film in terms of technology and vision. This opening is simple and effective, which not only makes Yan Shisan appear as a ghostly image, but also lays out the visual style of The Sword of the Third Young Master, a kind of "virtual reality" under the mixed presentation of real action design and digital technology.

Snowy night, white cloak and bamboo hat are the opening moments of martial arts aesthetics in the film.

In some interviews, Tung shing Yee said that he wanted to restore Shaw’s visual style, so he made a retro imitation at the visual level such as setting scenery. But in fact, the visual characteristics of the old version of The Sword of the Third Young Master are largely due to the constraints of technology and funds, which is a style forced by the situation. But when it comes to the new version of The Sword of the Third Young Master, this combination of pursuing the lost times and being keen on new technology is a bit neither fish nor fowl. For example, the three-dimensional presentation of high-definition images can easily reveal the details of various scenes, but a large number of late special effects in The Sword of the Third Young Master can only be seen from a distance, and some salutary mid-close scenes are also full of gorgeous artificial flowers. Indeed, the technological age has created quite a lot of visual possibilities for the creation of martial arts films, but the act of creating wonders with fake scenes like this film is really not worthy of admiration.

The shed shooting scene on the Weibo in Tung shing Yee

This kind of thinking is accompanied by Yan Shisan’s appearance and the first part of the film, the encounter and transaction between Yan Shisan and Murong Qiudi, the provocation of going to Excalibur Villa, etc. Most of the scenes look beautiful and elegant, but they can’t stand any careful scrutiny. Of course, the visual age pursues the first surprise, but since Tsui Hark is the producer, can we carve more details? However, thanks to Tsui Hark’s help, The Sword of the Third Young Master has done a good job in three-dimensional vision, and the interaction between the three-dimensional performance of some dynamic pictures and the audience does have a strong sense of reality.

Beautiful and elegant Yan Shisan boating across the lake.

During this period before the appearance of the Third Young Master, the film is mainly about Yan Shisan and Murong Qiudi. The former is obsessed with finding the Third Young Master and wants to prove his first and unbeaten, while the latter is also looking for the Third Young Master and wants to fulfill his wronged feelings. At the same time, it brought out the sinister and disputes of the whole Jianghu through Excalibur Villa. It can be seen that these preparations are all about personal desires, and the key point to solve the problem lies in the third young master played by Kenny Lin.

The third young master incarnates dull Aji.

Kenny Lin’s appearance is not amazing, but he is really connected with the third young master written by Gu Long. After all, the third young master pursues chivalry more than domineering self-respect. Therefore, the second part of the film is burying suspense for the audience. The third young master became Aji, a "nobody" figure who lost his identity and past. But for the audience, they can probably guess that he is the third young master who has died in his father’s mouth.

Aji’s down-and-out appearance

At this time of the third young master, obviously want to be born. That’s why he hid his identity, cleaned in brothels, picked dung for farmers, and so on, trying to escape from the past that he didn’t know enough. At this time, Tung shing Yee used some brief flashbacks to reveal the suspense for the audience step by step. At the same time, it is also building the emotional connection between the third young master and the prostitute Xiaoli. But this is also the problem of shaping Aji in the film. Deliberate identity concealment is understandable, but there is no need to portray Aji as a dull person. Since the birth of the Third Young Master at this time is an active choice of the self, there should be some meticulous inner drama to express its inner contradictions and conflicts in a three-dimensional way, so as to truly show the growth of the role of the Third Young Master completely.

Facing Xiaoli, the third young master has a new emotional sustenance at the bottom of society.

When the rivers and lakes became aware of the whereabouts of the third young master, his own idea of being born naturally wouldn’t work. This is a typical "tree wants to be quiet but the wind will not stop". The film also leads to a philosophical question, individual and rivers and lakes. When the rivers and lakes are restless and the heart is unknown, the hidden birth is only a temporary escape, not the highest realm of chivalry.

　

The ending is finally wonderful.

Therefore, when all passers-by came to hunt down the third young master and hurt the innocent, the third young master had to join the WTO again. At this time, the film began to reveal a lot of suspense for the audience. For example, the third young master’s demons, his entanglement with Murong Qiudi, and his sympathy with Yan Shisan’s heroes and so on. It can be said that this paragraph is the most wonderful part of The Third Young Master’s Sword. There are wonderful fights, the tension of group play, and the adhesion of human nature … … Murong Qiudi became a crazy woman, and Zhu Yeqing became a sad character captured by demons.

The third young master returned to Excalibur Mountain Villa to fight against the Buddha.

Visible Tung shing Yee will be the ultimate weapon in the last part, very plot tension. The characters die or are reborn one by one, and when the third young master personally ends these chaos, the trend of the story becomes more romantic. At the top of the mountain, the Third Young Master and Yan Shisan frankly faced their true selves and staged a heroic battle with artistic conception for the audience. Yan Shisan was born completely by death, and the third young master was able to jump out of all the chains attached to himself, and was born completely, and finally really completed the growth of the main characters in the film.

The ultimate duel between the two in Baihua Forest

On the whole, there is nothing wrong with the structure and thinking of the play "The Sword of the Third Young Master", but the failure of the film is all in the details. The performances of some actors are really embarrassing, and Zhu Yeqing, although expensive as a deity, has become the biggest joke in the film. Too modern and Qiong Yao’s lines have greatly damaged the texture of Gu Long’s martial arts world, and the lack of description of the Jianghu atmosphere in Gu Long’s films has made the pattern of the films quite small. Although Tsui Hark can help the film visually, he still can’t make the film go better on the road of "martial arts movies".

Zhang Jun meets Hungarian Deputy Attorney General Owen

On May 28th, Zhang Jun, Procurator-General of the Supreme People’s Procuratorate met with the Hungarian Deputy Attorney General Irving Berovik and his party in Beijing. [detailed]

Sidelights of Zhang Jun Research Center for Information of Supreme Procuratorate Technology: Insisting on High Sharing Development and Providing Higher-end Procuratorial Information Products

On May 24th, Zhang Jun, Party Secretary and Procurator-General of the Supreme People’s Procuratorate, went to the Supreme Procuratorate Technical Information Research Center for investigation. [detailed]

Qiu Xueqiang: Accurately grasp the historical orientation and development ideas of procuratorial work in the new era

From May 29th to 31st, Qiu Xueqiang, Deputy Secretary of the Party Group and Deputy Procurator-General of the Supreme People’s Procuratorate, made an investigation in Hainan on how to do a good job in the procuratorial work in the new era, called the heads of eight provincial procuratorates for discussion and exchange, and listened to the opinions and suggestions of some NPC deputies, members of Chinese People’s Political Consultative Conference, representatives of political and legal organs and lawyers in Hainan. Lu Zhiqiang, Procurator-General of the Provincial Procuratorate, accompanied the investigation and discussion. [detailed]

The Supreme People’s Procuratorate informed about the pilot work of the upcoming patrol inspection of prisons.

On May 31, the Supreme People’s Procuratorate held a press conference to inform the society about the upcoming pilot work of roving inspection of prisons and answer questions from reporters on related issues. [Detail] [Change "stationed" to "roving", and prison procuratorial methods usher in major reforms]

The Supreme People’s Procuratorate held an open day activity on the theme of "Caring for the Future of the Motherland and Polishing the Untested Brands"

In order to respond to the concerns of NPC deputies and CPPCC members on the procuratorial work for minors and promote the procuratorial work for minors, on May 30th, the Supreme People’s Procuratorate held the 24th "Procuratorial Open Day" with the theme of "Caring for the Future of the Motherland and Polishing the Untested Brands". [Detail] [Chief Procurator and deputies, middle school teachers and students talk about youth protection] [Sidenote]

The Supreme People’s Procuratorate informed the procuratorial organs to strengthen the judicial protection of minors.

On May 29, the Supreme People’s Procuratorate held a press conference on strengthening the judicial protection of minors by procuratorial organs, informing the procuratorial organs of punishing crimes against minors according to law and effectively protecting the legitimate rights and interests of minors since 2017, and released "Ten Typical Cases of Strengthening the Judicial Protection of Minors by Procuratorial Organs in 2017" and answering questions from reporters. [detailed]

Li Rulin: Unifying Thought, Strengthening Confidence and Promoting the Innovation and Development of Procuratorial Work

From May 23rd to 25th, Li Rulin, Deputy Procurator-General of the Supreme People’s Procuratorate, went deep into the procuratorial organs of Anhui Province to carry out special investigations on how to better promote the innovative development of procuratorial work in the new era, and solicited opinions and suggestions from some deputies to the National People’s Congress and members of Chinese People’s Political Consultative Conference in Anhui. [detailed]

Zhang Xueqiao: Environmental protection is the common responsibility of procuratorial organs in various countries.

The second Sino-Hungarian Procuratorate Cooperation Seminar with the theme of "Public Interest Litigation and Environmental Judicial Protection" was held in Hangzhou from May 30th to 31st. Zhang Xueqiao, Deputy Procurator-General of the Supreme People’s Procuratorate, and Irving Berovic, Executive Deputy Procurator-General of Hungarian General Prosecutor’s Office attended the meeting. [detailed]

Zhang Deli: Promoting the Innovation and Development of Procuratorial Work in the New Era with Reform as the Driving Force

From May 21st to 23rd, Zhang De, a full-time member of the Supreme People’s Procuratorate Procuratorate, went to Sichuan to investigate the innovation and development of procuratorial work in the new era, especially the comprehensive deepening of procuratorial reform, and listened to the opinions of some deputies to the National People’s Congress in Sichuan. [detailed]

The highest seizure rating is a live broadcast of "the most influential government unit"

On May 30th, the comprehensive live broadcast platform "One Live Broadcast" held the activity of "Have a Heart-Celebrating the 2nd Anniversary of One Live Broadcast", and presented awards to the organizations, groups and individuals that have made continuous efforts to prosper the construction of network culture, deliver love and public welfare, and build a clear cyberspace. The Supreme People’s Procuratorate won the honor of "the most influential government unit". [detailed]

Hainan: Incorporate procuratorial work into the construction of free trade zone (port) for planning.

At present, the procuratorial organs at all levels in Hainan have made every effort to do all kinds of procuratorial work in order to identify the entry point for ensuring the construction of Hainan Free Trade Zone (Hong Kong), and have successively carried out special training on the construction of free trade zone (Hong Kong) to provide legal protection for accelerating the construction of free trade zone (Hong Kong). Haikou City and Sanya City Procuratorate explore the establishment of procuratorial think tanks to improve the quality and efficiency of procuratorial services in the Free Trade Zone (Hong Kong). [detailed]

Xinjiang: focusing on judicial handling cases and guiding procuratorial work with new ideas

After the seminar on the study and implementation of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era for leading cadres of political science and law in China, the Procuratorate of Xinjiang Uygur Autonomous Region held a party group (enlarged) meeting and a party group central group study meeting in time to study and implement the opinions. Recently, the procuratorate of the autonomous region held a video conference of procuratorial organs in Xinjiang to make arrangements for implementing the spirit of the seminar. [detailed]

Anhui: Zhou Huiming’s advanced deeds report meeting was held.

On the morning of May 24th, Anhui Provincial Procuratorate held a report on the advanced deeds of Comrade party member, a national model prosecutor and an outstanding Communist of Anhui Province. More than 7,000 procuratorial police officers from the third-level procuratorial organs in this province listened to the report synchronously through video teleconference. [detailed]

Chongqing: In the past two years, 966 cases of crimes against environmental resources were prosecuted.

Recently, He Hengyang, Procurator-General of Chongqing Procuratorate, presided over a symposium on environmental protection procuratorial work. According to reports, since 2016, the city’s procuratorial organs have prosecuted 966 criminal cases involving 1,761 people damaging environmental resources, urged environmental protection, forestry, agriculture and other departments to transfer 377 criminal clues involving 643 people damaging environmental resources, and supervised public security organs to investigate and deal with 14 criminal cases involving 18 people damaging environmental resources. [detailed]

Heilongjiang: Deploying to Improve Legal Supervision Ability

Recently, Gao Jiming, Procurator-General of Heilongjiang Provincial Procuratorate, stressed at the working conference of procurator-general of the whole province that we must always adhere to the constitutional orientation, exert our legal supervision function, lay a solid foundation for legal supervision, make overall plans for the layout of criminal and civil administrative supervision centered on handling cases, focus on cultivating the connotation of legal supervision, always achieve the goal of standing high, positioning high and striving for the best, and strive to enhance the influence of legal supervision. [detailed]

Shanghai: The implementation plan for the construction of legal environment for service guarantee was introduced.

Recently, while studying and implementing the spirit of the seminar on Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era for leading cadres of politics and law, the Shanghai Procuratorate issued the Implementation Plan of Shanghai Procuratorial Organs’ Service Guarantee for the Construction of the Legal Environment in Shanghai, combining the previous research results of "Strengthening the Legal Supervision in the New Era", which clarified 43 tasks, such as preventing financial risks, optimizing the business environment, expanding public interest litigation, and strengthening people’s livelihood procuratorial work, and implemented leadership responsibilities, departmental division of labor, and time nodes one by one. [detailed]

Heilongjiang: Strengthening Legal Supervision and Optimizing Business Environment

Recently, the Procuratorate of Heilongjiang Province held a party group meeting, and put forward specific requirements on how to thoroughly implement the spirit of the seminar for leading cadres of politics and law to study and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. [detailed]

　 　 　 　 On the social networks where Zhihu, Douban and other young artists gather, there has never been a lack of such topics as "XX absolutely beautiful unpopular songs" and "Recommend some popular music that is nice but not popular". There is no distinction between the public and the minority in the genre of music. The so-called minority or unpopular music is mostly defined according to the amount of play or the audience.

　 　 　 　　Van adib, CEO of eCast, discovered the famous "98 Rule" in his research on digital music, that is, the audience has unlimited demand for 98% of non-popular music, and the market for non-popular music collections is enormous and boundless.

　 　 　 　　On the one hand, there is a strong user demand, and on the other hand, there is a huge market prospect. How to recommend these 98% unpopular songs to the audience has been tried by music service providers all over the world, as has the domestic online music platform, and Netease Cloud Music, which stands out by virtue of the unique positioning of the music community, is one of the best. Compared with the average utilization rate of music libraries below 20% in the industry, Netease Cloud Music has reached 80% of "going against the sky". In addition to the ingenuity of products, Netease Cloud Music has mainly done two things right.

1. Reconstruct the music recommendation method.

　 　 　 　　Netease Cloud Music was launched in April 2013. At that time, most of the music software on the market was "music library+player", which played the role of listening to songs. It is not difficult to understand the phenomenon mentioned at the beginning of this article. Users can’t find their favorite music in the music player, and interest-oriented online communities have become a natural medium for discovering and sharing music.

　 　 　 　　The appearance of Netease Cloud Music has changed the traditional music recommendation method, mainly in two aspects, one is song list, and the other is personalized recommendation.

　 　 　 　　Let’s start with the song list, which is similar to the song sharing article on Douban, but it is transferred from a third-party social platform to a music APP, which is also in line with the positioning of Netease Cloud Music Music Community. The song list has realized two direct functions. In the past, the chaotic song collection was solved after joining the song list. In the past, users had a strong dependence on various lists to find songs, which actually accelerated the difference between popular and non-popular. Songs appearing on the list will be heard by more people, while music outside the list may become a long tail. On Netease Cloud Music, song list has replaced the list as a popular listening behavior.

　 　 　 　　Up to now, the number of high-quality song lists created by users on Netease Cloud Music has exceeded 200 million, with an average of 420,000 song lists created every day. This figure far exceeds the posts recommended by music on social platforms. Through the song list, users can find the music they listen to at work, the lullaby they listen to when they are insomnia, the unpopular music they can’t miss, and even the background music of PPT. Not only has it solved the pain points of users, but for Netease Cloud Music itself, the song list has become a "trump card" to maintain the stickiness of users.

　 　 　 　　Personalized recommendation is another initiative to solve the problem that users find good music, so Netease Cloud Music is also called a music player that "knows you better than your mother".

　 　 　 　　The great god in Zhihu has a professional explanation for the recommendation mechanism of Netease Cloud Music, which is mainly divided into two parts in algorithm, the recommendation of similar people and the recommendation of similar songs. As the name implies, similar songs mainly Tag songs in the music library, and push music with similar tags or the same tags according to users’ listening habits. The recommendation of similar people refers to modeling according to users’ listening habits, and screening out people with similar tastes. For example, A and B belong to the same kind of people, and the songs that A likes are probably the ones that B is willing to listen to.

　 　 　 　　Through song list and personalized recommendation, Netease Cloud Music has established a recommendation mechanism of "algorithm+labor +UGC", which not only satisfies the interest of users, but also ensures the quality of products.

　 　 　 　　There is a "story from Netease cloud music to the real world" circulating on the Internet. GalenCrew is a relatively small singer in both China and the United States, but his single Sleepyhead has tens of thousands of comments on Netease cloud music. Finally, Galen began to tour in China, and the venue was full.

2. Break the barriers of music sharing

　 　 　 　　Music sharing in the traditional sense is mostly word of mouth or shared on social networking platforms. After all, it is still the active sharing of users. Especially for minority music, many listeners have a mentality of "like it but don’t want it to be popular", and it is difficult for traditional sharing methods to break this boundary.

　 　 　 　　In essence, the song list and personalized recommendation on Netease Cloud Music also belong to the category of sharing. The song list was created spontaneously by users and found and collected by "music friends" with similar interests, among which there were many song lists with hundreds of thousands or even millions of listeners. According to the personalized recommendation of similar people, the sharing process was imperceptibly completed.

　 　 　 　　However, what Netease Cloud Music enjoys in sharing is the positioning and comment mechanism of the music community. The former meets the needs of users to share good music, so that good music can be shared with like-minded people, which is in line with the behavior habits of minority music lovers. Many listeners of minority music have their own circles. They recognize each other’s identity and values and enjoy the sense of security that this group gives them. And this kind of people in the hope of independence and eager to communicate, we strive to expand the small circle, while trying to control the small circle in the illusion of independence. Compared with popular social channels, Netease Cloud Music’s vertical socialization is just what it wants.

　 　 　 　　But music itself is also a commodity, and it is bound to be tagged. When we listen to songs, the background data of online music is constantly tagging us. The so-called niche only exists in data algorithms. This kind of label is a good thing for the promotion of minority music. Compared with the promotion for individuals, the label-oriented group has more advantages in both accuracy and cost. How to recommend minority music to more people’s ears according to this feature? Netease Cloud Music chose the comment mechanism.

　 　 　 　　The Indonesian song "Bila" has 25,000 comments on Netease Cloud Music, and the most praised comments are 46,000.

　 　 　 　　Yes, it’s a comment, not a grade. According to the rules of scoring, users score their favorite or disliked music, and then find out similar user groups on the difference of scoring. However, if there is a score, there will be a brush score, which will lead to irrational behavior of the user group and even cause the loss of users in a large area. In addition, letting users rate songs that have been listened to for a few minutes increases the cognitive cost of users, and it is also a kind of harm to music itself. Music has no advantages or disadvantages, only likes and dislikes.

　 　 　 　　Netease Cloud Music’s comment mechanism has achieved results. At present, it has generated 400 million comments, and users have generated 640,000 music comments every day. More than 50% of users have developed the habit of commenting while listening to songs. Compared with the digital rating, this kind of comment entrusts users with more emotional factors, such as excellent comments will be praised at the top. Moreover, music criticism itself is a kind of sharing, and it is a way for users to express their love for works. Even some relatively unpopular music still gets tens of thousands of comments.

　 　 　 　　Almost all fields are looking for explosions, such as e-commerce, IP, and even music. But distributing pop music to more people is an ability to bring more fans to minority music or unpopular songs. This is feelings.

Source: China Network

With the development of intelligent driving technology, more and more cars are equipped with AEB active safety function, which can automatically stop or avoid when encountering obstacles ahead, greatly improving vehicle safety. In the summer test of knowing the car in 2024, AEB active safety test is one of the key subjects. With the help of Wuhan Intelligent Networked Automobile Test Site, the test can simulate the rainy environment at night and test the safety performance of automatic driving of vehicles. Thirty-five popular models including Wenjie M7, Ideality L7, Xiaomi SU7, Changan Qiyuan A07, Aouita 12, BMW i5, Wangwang U8 and Qin L DM-i participated in the test.

According to the test rules, the test vehicle will go to the rainy night road with stationary obstacle ahead at the speed of 60/70/80km/h to test whether it can successfully avoid or stop in time, and give drivers and other traffic participants danger tips and corresponding protection.

The results show that among all the 35 vehicles tested, 16 vehicles passed the 60/70/80km/h interval test, accounting for 45.7%. Except Volvo EM90, all the others were domestic new energy vehicles.

There are 7 models that have passed the test at 80km/h, namely: Wenjie M7, Weilai ET5, Aouita 12, Zhijie S7, Wenjie M9, Tengshi N7 and Tucki G6. The first 4 models have taken the initiative to bypass when encountering a faulty car.

Huawei’s four models with ADS PRO V2.0 version: Aouita 12, Wenjie M7, Wenjie M9 and Zhijie S7, have the leading test results. They all passed the test with a speed of 80 km/h. Among them, the M7 has early warning, double flashing and seat belt pretensioning at the same time, which gives drivers, the rear car tips and pre-protection in the car, showing the highest level of intelligent driving in China.

During the test, Know Car Emperor conducted a live broadcast, and invited a number of car companies and industry experts to jointly supervise. Netizens can also ask questions at any time in the live broadcast room. Seeing many wonderful scenes of test vehicles stopping or bypassing in extreme environment, netizens praised the barrage screen.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

The 9th China Network Audio-visual Conference held more than 40 high-quality forums, exhibitions, conferences and other activities, and invited more than 300 guests from related fields to give speeches and share them, with 5,000 industry guests attending.

June 3, 2021 — On the 5th, the 9th China Internet Audio-visual Conference was held in Chengdu. As a national event with the largest scale and the highest specification in China’s network audio-visual industry, the conference further deepened the discussion on the theme of high-quality innovative development of network audio-visual, and released a number of important industry signals, which aroused widespread concern and heated discussion.

The conference was hosted by the State Administration of Radio and Television and the Sichuan Provincial People’s Government, with the Central Network Information Office as the guiding unit, and undertaken by the China Network Audiovisual Program Service Association and the Chengdu Municipal People’s Government. With the theme of "A New Journey of Seeing and Hearing", the conference held more than 40 high-quality forums, exhibitions, conferences and other activities. The online conference interacted with the offline conference synchronously, and invited more than 300 guests from related fields to give speeches and share, with 5,000 guests from the industry.

In addition, in order to continue to play the role of the "wind vane" of the conference, the ninth China Internet Audio-visual Conference also innovatively designed a number of "firsts" — — For the first time, a short video live broadcast day was set up, an international communication summit was held for the first time, and a high-tech audio-visual technology experience exhibition was set up for the first time.

Focus on the main theme and celebrate the centenary of the founding of the party

The 9th China Internet Audio-visual Conference highlighted the study and education of Party history and the design of excellent online audio-visual works to celebrate the centenary of the founding of the Communist Party of China (CPC), and planned rich theme activities such as "Exhibition of Excellent Programs to Celebrate the Centenary of the Founding of the Communist Party of China (CPC)" and "Release of Excellent Short Video Works with Hundred Years of Wonderful Short Video", which were promoted simultaneously online and offline in the form of pictures, videos, audio and interactive experiences, profoundly showing the glorious course and great achievements of the Party’s century-long struggle, and the achievements of excellent online audio-visual programs and the style of party building in the audio-visual industry.

In the online part of the boutique program exhibition, a network audio-visual boutique program exhibition area celebrating the centenary of the founding of the Party was opened in the cloud exhibition hall of official website and official website applet, and it was exhibited in the form of "graphic +3D renderings"; The offline part is also splendid, and the booth is organized and set up, which is divided into five major areas, such as online movies (online dramas, online movies, online animations), online variety shows, online documentaries, short videos and online audio programs. It is organized and set up by China Network Audiovisual Program Service Association, and displayed in the form of graphic posters, videos, AI smart devices, etc., with an endless stream of visitors.

In the "Works", a number of outstanding works with China characteristics, China spirit and China’s creation present the Communist Party of China (CPC)’s great achievements in economic construction, political construction, cultural construction, social construction and ecological civilization construction in the past 100 years. Among them, the documentary "A Hundred Years of Making Steel: the Communist Party of China (CPC)", "Eleven Books" to Witness the Initial Heart and Mission, and the film and television drama "Ideal Shines on China" directed by the State Administration of Radio, Film and Television have aroused enthusiastic response. Up to now, the total broadcast volume has exceeded 2.07 billion times, 250 million times and 170 million times respectively.

At the same time, Chengdu has specially planned a series of activities to create an urban atmosphere of "Celebrating the Centennial Birthday and Audiovisual Bright Future", and set up 100 atmosphere punching points in Chengdu to create a strong atmosphere for all people to participate in celebrating the Centennial Birthday and create a great historical cause, making this conference an important platform to focus on the main theme propaganda, focus on the center and serve the overall situation.

Standing at the historical key node of the centenary of the founding of the Party, major media platforms have also concentrated their resources, carefully organized and planned, actively laid out the main theme content, and solidly promoted the theme propaganda work.

According to Peng Jianming, member of the editorial board of the Central Radio and Television General Station and general manager of the General Manager’s Office, the works of the General Station to celebrate the centenary of the founding of the Party are closely related to the main theme, focusing on "networking" and "youthfulness". For example, CCTV News launched works such as "They were young at that time", "Their love at that time" and "Their friendship at that time", which vividly showed the struggle spirit of the Communist Party of China (CPC) people from the small incision of life, emotion and thought that contemporary young people felt the same. The innovative media products such as Red Map, Watching the Red Boat with Billions of Pixels in a Hundred Years after the Founding of the Party, Watching China by Bus, and C Major released by CCTV, etc., broke the time-space boundary and triggered hundreds of millions of netizens to visit exhibitions and punch cards in the cloud.

In order to welcome the centenary of the founding of the Party, Tencent Video has reserved many kinds of fine content, such as "Seeing Words as Face, Beginning Season", "First-class Response" and "Ebola Frontline". In addition to the explosive drama The Awakeing Age, Youku also launched hit dramas such as "Trumpet in Place" and "Tour Prosecutor Group"; Iqiyi has released realistic dramas such as Ideal City, Ace Force and Life Home.

Short video is developing rapidly.

On June 2nd, China Network Audiovisual Program Service Association took the lead in publishing the Research Report on Network Audiovisual Development in China in 2021 (hereinafter referred to as the Report). According to the Report, as of December 2020, the number of online audio-visual users in China reached 944 million, and the number of short video users reached 873 million. Moreover, the growth of users of short videos is the most obvious, from 817 million in June 2020 to 873 million in December 2020 in just half a year.

At the press conference, Zhou Jie, Deputy Secretary-General of China Network Audiovisual Program Service Association, made a further interpretation of the Report. He said that short videos not only have the fastest growth, but also continue to grab users’ attention. 53.5% of users watch short videos every day, and compared with comprehensive videos, short videos have the highest user loyalty. "Not long ago, the average daily usage time of short videos increased again, reaching 125 minutes as of March this year, surpassing instant messaging and becoming the network application with the longest daily usage time per capita."

Behind the increasingly vigorous development of short video, the war between long and short video platforms is imminent, especially the copyright issues arising from editing, cutting, handling, dissemination and re-creation of film and television works have become the focus.

"New Video" Helps Rural Revitalization

In recent years, under the background of "internet plus", the fields of "agriculture, rural areas and farmers" have been rapidly combined with e-commerce, live broadcast and short video, and these "new video" forms have also played a very good role in boosting rural revitalization. This was reflected in the 2021 "New Video Night" of the 9th China Network Audiovisual Conference and the annual sharing meeting of short video creators.

At the sharing meeting, a group of short video creators from the countryside made a collective appearance, and many wooden figures, Xiaoying couples, and the No.1 note children’s choir of Xidewar School in Liangshan Prefecture performed at the scene. Many bloggers also brought their hometown specialties and shared their stories. Through short videos or live broadcasts, some of them can make rice noodles and mangoes hidden in the mountains in the past more tasted by "foodies" everywhere; Some make paper-making, clay sculpture, bamboo weaving and other crafts get public attention again; Others show the natural beauty of various places and call on more people to join the team of environmental protection.

Among them, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, dressed in national costumes, directly turned into a recommender and invited netizens to enjoy the beautiful scenery in Ganzi Prefecture. "We have blue sky and green mountains in Ganzi, and invite everyone to visit Ganzi." According to Liu Hong, Ganzi received 31 million tourists last year. This year, they set a "small goal", hoping to exceed 35 million.

Zheng Hongjie, a "craftsman", Peng Xiaoying and Fan Deduo, a couple of Wenzhou farmers, Zhang Fei, the first secretary of poverty alleviation in Ganjiagou Village, Laoying Township, Xiaojin County, Aba Prefecture, Lu Weijian, a guardian of ancient paper, and Wu Zhaoguo, a young entrepreneur born after 1985, were also named as "stars of strength" at the sharing meeting in recognition of their outstanding contributions in rural revitalization and inheritance of intangible culture.

In order to better display the audio-visual value delivered as a "short video+live broadcast" platform, Aauto Quicker set up a number of booths at the conference. Among them, two documentaries of Aauto Quicker users’ stories, The Flower Fairy on the Little Four Wheels and Out of the Black Eye Bay, reflected the magnificent historical picture of China’s land winning the battle against poverty at the work exhibition celebrating the 100th anniversary of the founding of the Communist Party of China (CPC).

In addition, at the short video and live broadcast industry summit forum, Cao World Expo, general manager of Aauto Quicker Science and Technology Business Revenue Management Center, proposed that the future business model will be transformed into a model with trust economy as the core. He believes that the short video platform should provide a series of commercial solutions such as traffic reach, business precipitation and infrastructure capacity of middle Taiwan, so as to realize the trust economy model, and take into account the comprehensive interests of creators, merchants, brands and user experience, taking into account experience and revenue. This will undoubtedly help to ensure the continuous income of creators.

Strengthen international communication and tell the story of China well.

The Internet Audio-visual International Communication Forum hosted by the International Cooperation Department of the State Administration of Radio, Film and Television and hosted by Mango TV was held on the afternoon of June 3, which was the first time that an activity with the theme of international communication was presented at the Internet Audio-visual Conference. At the forum, representatives from online audio-visual platforms, overseas promotion agencies, intelligent terminal enterprises and industry experts conducted in-depth discussions on how to do a good job in international communication of online audio-visual under the background of deep media integration.

At the event site, the launching ceremony of the first International Short Video online celebrity Competition, an international communication series of "A Hundred Years of Beautiful Life", was held.

In his speech, Yan Chengsheng, Director of the International Cooperation Department of the State Administration of Radio, Film and Television, said that by planning and implementing the series of activities of "A Hundred Years of Beautiful Life", the State Administration invited Chinese and foreign netizens to tell the story of China’s common pursuit of dreams with people all over the world by using the carrier of new media in the form of short videos, so as to record the beautiful life and convey the strong voice of the times. Facing the new situation and challenges, we should deeply understand the structural changes of international audience and international market, promote the creative transformation and innovative development of political, economic, technological and cultural advantages to international communication advantages, and find the resonance between China and the world through audio-visual works with quality, temperature and emotion.

Miao Zhihong, Party Secretary and Director of Jiangsu Radio, Film and Television Bureau, said that with the care and support of the International Department, Network Department and China Network Audiovisual Program Service Association of the General Administration of Radio, Film and Television, Jiangsu Bureau will further improve its political position, base itself on an international perspective, strengthen cooperation and coordination, actively coordinate resources, and jointly run the event well with characteristics and achieve results. At the same time, we will also take this event as an opportunity to adhere to the mission of the new era of radio and television, uphold the innovative genes in the network era, and make all-round efforts in the main body of the network audio-visual market, service platform, industrial base, and talent team construction, and strive to empower international communication with the high-quality development of network audio-visual.

In the next keynote speech on "International Communication Mode of New Media", Zhang Yan, deputy director of the Propaganda Department of Hunan Provincial Party Committee, secretary of the Party Group and director of the Provincial Radio and Television Bureau, stressed that strengthening the construction of international communication capacity, telling the Hunan chapter of China story well and promoting Chinese culture to go abroad are related to the promotion of Hunan’s cultural soft power, which is a systematic project with strong policy, strong professionalism and wide coverage. First, we should take on the mission in firm cultural self-confidence and contribute to Hunan’s strength; Second, we should tell the story of China well in the world language and speed up the pace of "going out"; The third is to promote Huxiang culture to the international community and be a cultural pioneer of the "Belt and Road".

"IP resources are the embodiment of the country’s soft power." Zhou Kui, an associate professor in the Department of Journalism and Communication of China Communication University, said that in the era of mass communication, there are many strong IPs in China. For example, when it comes to China Kung Fu, foreign audiences will think that although these IPs are still strong, China needs more international IPs of this magnitude after entering the new era of network audio-visual.

Lin Luhua, Chairman of Yawen Communication Group, believes that it is not easy to build a well-known China IP in the world. Lin Luhua said that among the top 100 IPs of YouTube, the world’s largest video site, there is no IP from China. "There is a big gap between our content dissemination and influence and overseas media and institutions."

The forum also held a round-table forum on "The Road of Integrated Development of Internet Audio-visual from Content Creativity to Communication Channels Internationalization", and invited many representatives of platform operators and content creation institutions to share their experiences and understandings on the international market expansion, overseas audience analysis and localization management of China film and television content. At the end of the forum, the research report on the development and governance of international network audiovisual was released, and the "China in 2021 — ASEAN Friendship and Cooperation Theme Short Video Contest ".

Observation on the entertainment of the original uncle team

Text/thick code

In 2023, the variety market finally began to "return blood" slowly.

On the one hand, the traditional N-generation has a stable output by virtue of a mature model, and star reality shows such as Ride with the Wind 2023, Run, Flowers and Teenagers 5 are still big traffic users. On the other hand, even under pressure, various platforms have not stopped trying to launch new IP, such as "Let’s Go Now", which is a conspicuous package of stars, and "Happy Friends", which is reunited with the 0713 employment Homeie group.

This year, the biggest surprise was that the star-making ability of the variety show was once again demonstrated, and finally a "top stream" was created, and this "star-making" came from the cute baby of an amateur family-Mario in "Dad is in Charge 2". Since the variety show was launched, the Tik Tok account of Super Mario has increased by more than 2.62 million from 0-1, and the Mario family has increased by more than 6.1 million. At the just-concluded New Year’s Concert, the entry # Mario has too few shots # was even under the topic of stars all the way, and deus ex ran to the forefront of the social media hot search list.

Source: Tik Tok screenshot

Unexpected surprises always deserve more attention, because they often point to new opportunities and new stories in the future. In Mario, every variety artist has seen the perfect combination of variety star-making and short video announcement. At the moment when the long-short collaboration is getting closer and closer, the traffic supply of short videos has already become a necessary path for the variety market, and "Mario" is not an isolated case in 2023.

The "Star-making" story and traffic events in the variety show in 2023 were completely recorded and dismantled by the White Paper on the Publicity of Variety Show in Tik Tok in 2023, and the methodology inside also set off a research wind in the circle of friends of the variety show people, which caused every practitioner to think deeply about the situation and path of the publicity.

When the development of the industry returns to the essence of content, variety shows no longer need to shout grand slogans, spend huge sums of money and S+ level resources. However, the current variety show market will still create interesting points and empathy with specific people and stories, and how to occupy the audience’s attention more efficiently will be the winning point of the next stage of variety show announcement.

What did you do right in this year’s broken circle variety show?

If we repeat the most famous scenes of the variety show in 2023, we can actually find out some rules for the content of the variety show that the variety artists have racked their brains to know.

The first is to rely on the short, flat and fast, strong spread of the "visual department" variety scene card segment to circle. This kind of content often doesn’t need a high understanding threshold. It can simply and directly evoke the audience’s emotions by visual impact such as beauty, cuteness and handsomeness, leaving memories, such as cute baby, handsome boy and beautiful girl, gorgeous dance, cool special effects, etc., all of which belong to this kind of content.

For example, Mario, who made a big hit in Tik Tok this year, broke through with the card segment of "the cutest in the world", and opened his mouth to ask sweet words such as "I’m not cute" and "I love her if I love me three times", and captured a batch of short video creators to "generate electricity for love" and once again set off a wave of "cloud raising babies" on the whole network; And "Let’s Go Now", which almost assembles the lineup of "conspicuous packages" for internal entertainment, is out of the circle with hilarious scenes, such as "Adam helps Daxun Wei wear glasses" and "Adam teases Shen Teng’s age", which makes the program advance into the top ten in the effective broadcast list of Yunhe Data Network Variety, and becomes the best innovative variety of Tencent Video this year.

Stills of "Let’s Go Now"

In addition to the simple "visual system", it is also an important way to make use of social topics and emotional hotspots to amplify the growth of high-potential characters. For example, Huang Kai in "Exciting offer5", social issues such as family of origin, poor students, postgraduate entrance examination in World War V, workplace counterattack, etc., which are embedded in his personal experience, are all rich in discussion space. In the era of national short video creators, these embedded contents and people’s designs are constantly being analyzed and fermented, which not only makes Huang Kai personally break the circle, but also brings one peak of clicks and topics to the program.

In addition, under the background of the accelerated integration of long and short videos, whether the program group can manage the short video platform account position well with new gameplay such as live broadcast, second creation challenge and main creation vlog has also become the key to the variety show, and it has achieved remarkable results in this year’s variety show market.

Whether it is the innovator "Farming the Land" with a number of content layouts of "feature film+live broadcast+short video +vlog", it makes the explosive content penetrate on a single platform, becoming the highest effective long video innovation variety in 2023, or the re-employment men’s group of Happy Friends initiated live broadcast "sleeping", and Tiger Hu, Diamond and other masters created a group-building live broadcast to accompany them in "The Voice of God 4".

Source: Tik Tok screenshot

Undoubtedly, the position of the variety show in 2023 is being further migrated to the short video platform. When short video, live broadcast, and national innovation are on the C position of variety show, how to do a good job in variety show on a platform like Tik Tok has become a crucial compulsory course.

Return to the essence of variety show;

How to effectively improve the popularity and value of variety IP?

The logic of traditional variety show announcement is a one-way communication in which the announcement team focuses on manufacturing PGC to spread users. However, under the centralized output and distribution, does the announcement team really poke users’ interest? Do you really reach potential users? Do you want passers-by to turn powder? It’s all unknown

Source: "2023 Tik Tok Variety Show White Paper"

Faced with these pain points, the first problem to be solved in the variety show is to break through the circle and find the largest and real user group.

Where the user’s attention is, the announcement of the program is there. So, where is the more efficient passerby?

An interesting phenomenon is that variety users and short video APP users are highly overlapping. According to the "2023 White Paper on Tik Tok Variety Show", 96% of variety users visit short video apps with high frequency, and Tik Tok has over 100 million deep entertainment users who watch more than 20 minutes every day.

Source: "2023 Tik Tok Variety Show White Paper"

Not only are there many people, but we can see that users in Tik Tok are very capable of second creation, and the speed of surfing is soaring day by day. At the same time, they have very unique views and strong desire to express what they want to see in variety feature films and tidbits, who wants to see who will end up with whom, and even what kind of mirror transport, editing, soundtrack and packaging techniques they like.

How to build a new link to effectively enhance the value of variety IP after finding the right place for passers-by has become the key test of the platform’s ability in the current variety announcement.

First of all, to enhance the popularity of a variety IP, the publicity platform needs accurate content deconstruction ability, and has an effective communication form to keep the hot spot outbreak going, thus feeding back the variety IP itself.

What is very valuable is that Tik Tok Variety Passers-by are precious "entertaining the living", which can effectively avoid the embarrassing situation that variety shows are self-proclaimed. They will be crazy in the program comment area, will take the initiative to create stalks and play stalks, and they often have a strong enthusiasm for second innovation.

Erchuang is a process of deconstructing the details of the content with a magnifying glass, which can help the audience who have long been used to brushing at twice the speed to "focus" and understand the ingenious ideas buried by the production team in the content, so as to guide more users to click on the feature films of variety shows, and finally increase the broadcast volume of long video programs.

For example, in "Father in Charge 2", the tidbit of a # Ma Yang Ma Junyan’s 10-day flash marriage increased in popularity among "Tik Tok Living People", and its Tik Tok topic broadcast volume exceeded 27 million. # Ma Yang Ma Junyan’s love after marriage # Ma Yang Ma Junyan’s kiss is a pirated prank # Ma Yang Ma Junyan’s love in Xinjiang, and other second-generation topics have been added one after another, which are constantly being created and deconstructed.

Source: Tik Tok screenshot

This is especially true in the sound synthesis. In "The Voice of God 4", Silence Wang initiated the # lettinggo to travel around the Tik Tok Challenge, and the final topic was played more than 450 million, BGM was used by more than 3 million people, and people liked it more than 4.4 million times. When the song became the "Divine Comedy", the program itself was effectively played with 230 million, exceeding 170 million in the third quarter, and the data soared.

Secondly, for more and more amateur variety shows, how to "make stars" is an important weight to solve the problem of increasing the popularity of variety shows. Now, incubating high-potential characters and feeding back variety IP has become a top priority. Undoubtedly, the birth of popular content on the platform can help the publicity team to screen high-potential "protagonists" and shorten the incubation period, so as to release derivative content more pertinently and purposefully and arrange further publicity strategies.

For example, in the announcement of "Exciting offer5", Huang Kai’s personal account cooperated with the launch of the program in the early stage, and updated 1-2 videos a week. However, after the life story was exposed on October 17th, the huge topic discussion made Huang Kai burst into flames, and the program group quickly added promotional resources, such as the creative announcement of videos combined with Tik Tok’s popular gameplay, among which the gesture dance jointly created by Huang Kai and Hu Minghao won 240,000 praises. On November 8th, the large-scale linkage between the account and Sanlian Life Weekly not only broadened the personal exposure in breadth, but also extended the thickness and sociality of Huang Kai people’s design in depth.

In the end, Huang Kai stood out from all the people by virtue of his inspirational personal design, and his personal account quickly attracted 500,000 fans in five days. In half a month, the number of fans of Tik Tok soared from 0 to 1.1 million, which in turn attracted more Huang Kai fans to return to the long video and pursue more variety.

Source: "2023 Tik Tok Variety Show White Paper"

Finally, the test of a platform’s advertising ability depends on whether it has a mature commercialization link and can tap the incremental opportunities for the commercialization of variety IP. After all, how to help cooperative brands find long-term improvement in commercial value at the moment when the brand budget is tightening has also been included in the proposition that every variety artist needs to think about in combination with content innovation.

On this path, the advantages of Tik Tok Xuanfa are more obvious. In Tik Tok, brands can gain multi-dimensional exposure and multi-channel drainage, and gain long-term growth. Variety IP itself can also find more commercial space in Tik Tok live broadcast, short video, vlog and other diverse content ecosystems, whether it is the investment blessing of IP front links or the diversified realization of IP rear links.

During the broadcast of "Yearning for Life 7", the content exposure conducted by Tik Tok was linked to help Mengniu Telunsu’s flagship store in Tik Tok increase its powder by 5.8%; The dark horse "Planting the Land" promoted the pre-investment link in reverse after the red explosion. From the beginning, only Yuanqi Forest escorted the car, and later more than 10 brand owners came to occupy the pit; "Nice to meet you" opened up "artist+window+short video+live broadcast", which realized the attempt of live broadcast of variety edition with goods, and also provided more possibilities for the commercial return of variety IP …

Source: "2023 Tik Tok Variety Show White Paper"

In the end, what the variety show is going to achieve is that the program itself has soared in broadcast volume, the main creation has improved in popularity, and brand customers have found a channel to realize cash, forming a win-win situation for all three parties. It can be said that in a short video platform like Tik Tok, variety shows can be announced more efficiently. With the destruction of IP, the upstream and downstream of the entire industrial chain have also gained greater value growth.

What kind of strongest assistance should we choose in the future of variety show?

In the new communication environment characterized by two-way interaction, a brand-new idea of publicity is needed: under the content distribution logic of short video interest circle, the real "explosive stalk" is no longer the content focus circled by the publicity team itself, but comes from co-creation with users. The official PGC content is provided, and the core variety users actively explore the highlights to form a stalk, and then spread to the pan-variety users.

Source: "2023 Tik Tok Variety Show White Paper"

Therefore, how to form a benign interaction with users and realize content planting has become the key to the current variety show.

In Braving the Wind and Waves 3, the example of Cyndi Wang’s popularity is a typical representative. On the surface, what we see is a song "Love You" that activates the whole network "Cyndi Wang Boy". But in fact, the Xuanfa team has embedded a lot of popular content for testing five days before the broadcast. The official account has released 30+ short videos one after another, including the opening video of a wing bird riding the wind, the lineup of 30 stars, the video of artists playing, and so on.

Source: "2023 Tik Tok Variety Show White Paper"

Among the 30+ preparatory contents, a creative video of Cyndi Wang: Cyndi Wang sneezing with the caption "If you sneeze, it must be …" was released, and the highest praise was 5.499 million.

After the explosive content appeared, the publicity team quickly followed up. On the one hand, it added the topic of Cyndi Wang’s "Love You" initial stage cut heating, on the other hand, it refined the core emotion of "memory killing", and on this basis, it constantly copied hot spots, and finally completely detonated the phenomenal topic of # Cyndi Wang Boy #, and the total broadcast volume of related topics reached 2.35 billion.

Source: Cyndi Wang’s "Love You" is co-produced

However, the Xuanfa team did not stop there. Instead, they seized the universal public sentiment of "Remembrance and Killing" and created the broken circle with the content of each circle. Whether it is singing and dancing "Love You" from all walks of life or Amway, the phenomenon-level variety show that we feel is finally formed.

This is not coincidence and metaphysics, but a series of operations of the publicity team from pre-embedding test to copying hot spots and then detonating the circle. It can be said that for the subsequent publicity of Tik Tok variety show, a set of scientific ideas of "planting grass with content" has been experimented.

Starting from Riding the Wind and Breaking the Waves 3, this system continued to be used in 2023, and the examples such as Meiyi Liyu in Riding the Wind 2023 and Xu Liang in Breaking Through the Thorns 3 all achieved excellent results.

Apart from planting grass in content, Tik Tok, as a platform that can be operated for a long time, the cooperation between official number+main creator+talent has become the key point to activate core traffic.

Source: "2023 Tik Tok Variety Show White Paper"

The amateur program such as "Daddy in Charge 2" has become the key to the traffic contribution. During the peak period of the program announcement from June to October, Kuang Sheng released 57 related videos, and the videos released by Ma Yang received a total of 7.31 million interactions, which together contributed 31% of the traffic to the program. For a star variety show like Our Inn, considering the cooperation of the stars in the publicity, the official number operation becomes the key. Its official account in Tik Tok has won more than 500,000 praises with a "Song Yaxuan playing guitar and singing ordinary friends", thus contributing 81% of the traffic.

Moreover, after the end of the program, the publicity teams of many programs will continue to combine Tik Tok’s innovative gameplay, continuously update the account content, and precipitate the variety IP assets with longer-term companionship, which can also increase the frequency of brand exposure and enhance the commercial space of the program.

On the other hand, opening up the back link and realizing a large amount of traffic gathered by the variety IP also solved the pain point of "open source" in the variety industry.

"Planting Land" is undoubtedly the best example of using Tik Tok’s position management methodology to break the circle of variety IP in 2023, and it is also an innovative "species" under the coordinated acceleration of long and short.

Stills of "Farming"

"Short video+live broadcast" is the standard for the permanent output of the official number. Coupled with the daily sharing of the main creator and the second creation of the talented person, the potential of planting land in the whole network is gradually spread out. Just live broadcast this matrix, "Planting Land" has a variety of live broadcast methods, such as slow live broadcast and live broadcast with goods, which can not only bring the audience a sense of companionship and healing, but also provide more possibilities for the commercialization of variety IP. The operation of these positions helped the program to become an explosion. The younger brothers in the group of "Ten Diligent Days" started the soaring mode of rising powder one after another, and the attempt to bring goods in the live broadcast also achieved good results, such as the 518 shopping festival of "Planting the Land". The goods on the shelves were also sold out in one second, and the live broadcast room successfully broke into the list of goods.

From the detonation of "Cyndi Wang Effect" in 2022, to the continuous emergence of dark horse variety shows such as "Daddy in Charge 2" and "Farming the Land" in 2023, Tik Tok gave the core methodology of realizing the explosion variety show-"content planting grass+position management".

When publicity plays a more and more important role in the whole variety industry chain, it plays a key role in choosing the right platform, matching the content and finding the right communication path. Tik Tok’s rich gameplay has given variety publicity more imagination.

ending

In this year, variety artists began to embrace short video announcements deeply. Here, they found the passer-by plate that is most urgently needed for variety growth, which made it possible for the future variety innovation practice and also made the variety’s "star-making" ability return. At the same time, they also found a feasible way to realize the link after variety IP, so that the long-term growth of variety IP and brand value can form a win-win effect under the coordinated marketing combination boxing.

Under this background, Tik Tok Platform released the White Paper of Tik Tok Variety Publicity in 2023. Through the explosive variety marketing case in Tik Tok Platform in 2023, a set of practical and referential variety publicity routines was summarized, in order to help the variety publicity find a more certain future.

With regard to the future of variety shows, there are still many waves to be broken and many thorns to be cut. The market is always talking about innovation, but those who are bold in innovation need to be encouraged, and their good content needs to be seen. Tik Tok’s innovative exploration in variety shows has made those brave experimenters feel at ease and fearless.

Original title: "Revelation of 2024 Variety Show: Breaking Circle in Tik Tok"

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