Multinational enterprises have three legoland under construction in China ｜ China, and operators like the business environment.

　　Shanghai Jinshan District Urban Planning Museum has a model made of nearly 100,000 Lego bricks, which shows the future prototype of Shanghai legoland Resort in a scale of 1:220. Adjacent to jinshan north railway station, legoland Resort is under construction, and will be open to the public in 2024.

　　Conceptual design model of legoland Resort in Jinshan District Urban Planning Museum. The pictures in this article are all from The Paper reporter Chen Yue.

　　Legoland Resort is operated by Merlin Entertainment Group. At present, 10 legoland have been put into operation in the world, and 3 under construction are located in China, Shenzhen, Sichuan and Shanghai.

　　"As far as the theme park industry is concerned, China is now the second largest market in the world, and this growth rate will continue — — Even during the epidemic, China’s theme parks did not stop developing, but continued to expand, and still maintained its global status. Consumers in China are full of enthusiasm for theme parks, and operators are also investing heavily and planning to build new attractions. " On February 19th, Jie Chen, general manager of Shanghai legoland Co., Ltd. was accepting "New Era and New Opportunities — — Multinational enterprises in China "online theme publicity activities said.

　　During the construction of the project, Jie Chen felt that the business environment in China has undergone tremendous changes and is constantly developing towards a market-oriented, rule-based and international business environment. Among them, China has attracted investment by simplifying administration and decentralizing services, and the Shanghai legoland project has benefited deeply.

　　Restore many classic scenes in The Journey to the West

　　Shanghai legoland Resort officially started construction on November 17th, 2021. It is a Lego theme park and hotel comprehensive tourist destination specially built for parents and children aged 2-12, covering an area of 318,000 square meters. The whole park has planned a number of theme areas derived from the concept of Lego classic toy sets, such as Lego City Area and Lego Good Friends Area.

　　Jie Chen introduced that in the design of Shanghai legoland, based on the most popular entertainment equipment in legoland, innovative projects featuring China traditional culture, Shanghai style and Jiangnan elements were superimposed.

　　Lego Wukong Xia area is the first product line in Lego history inspired by China’s classic The Journey to the West. Many classic scenes and plots in The Journey to the West will be restored in the area, which is also an original project of China and the world premiere.

　　The park is located in Fengjing Town, so the design of the park reflects the characteristics of fengjing ancient town’s Jiangnan water town. Visitors can take a cruise around the park and watch the landmark attractions and buildings of the park.

　　There is a mini-world in the indoor area in the center of the park. Some landmark buildings in Shanghai, the Yangtze River Delta and China will be displayed in the form of Lego bricks, and there will be a lot of interactive experiences for tourists to immerse themselves in.

　　In addition, Jinshan District is also promoting the construction of the park project and the development of surrounding areas with "two-wheel drive". The commercial street supporting the park has the triple attributes of a resort, a regional commercial center and a tourist destination, including hotels, restaurants, shopping, leisure and entertainment.

　　Legoland Resort is close to jinshan north railway station.

　　According to the garden, legoland Resort is adjacent to jinshan north railway station, with a distance of less than 1 km. Jinshan north railway station takes the high-speed train to Hongqiao Station for about 19 minutes and to hangzhou east railway station for about 38 minutes. Visitors can also drive to the park. The 1-2 hour traffic circle where the resort is located can reach 16 important cities in the Yangtze River Delta, with a radiation population of nearly 140 million, and the radiation population of the three-hour traffic circle will reach 220 million.

　　Strive to open in 2024.

　　On May 1st, 2006, Madame Tussauds Shanghai, as the first theme attraction of Merlin Entertainment Group, settled in Huangpu District of Shanghai. Over the past decade or so, Merlin Entertainment Group has successively introduced six major IPS of its short-distance tour business unit to nearly 20 scenic spots in six cities.

　　At present, 10 legoland have been put into operation in the world, and 3 under construction are located in China, Shenzhen, Sichuan and Shanghai.

　　Since 2018, Merlin Entertainment Group has mainly expanded in legoland. At present, there are three projects under construction and development in Shenzhen, Shanghai and Sichuan.

　　"With the continuous growth of the urban middle class in China market, the theme attraction entertainment industry must have a very bright future." Jie Chen said that Merlin Entertainment Group attaches great importance to the opportunity of further expansion in the China market, and its newly appointed CEO will visit China in April this year, which fully demonstrates Merlin’s emphasis on the China market and his expectation for the future development of the China market.

　　For China’s constantly optimized business environment, Jie Chen was deeply impressed by his participation in the construction of the Shanghai legoland project.

　　Since September 2021, the preliminary work in legoland has entered a period of upgrading and increasing speed. From September 17th, the land in the core area was successfully delisted, to September 30th, when the project was formally approved, and to November 5th, when the first construction permit was obtained, "the whole process was as smooth and efficient as lightning".

　　Jie Chen was moved by many details of the application, such as: "For example, the staff actively worked overtime, the whole process of counseling and reporting for approval, the establishment of a green channel for stamp approval, and the staff tirelessly reviewed the updates of each design plan."

　　"Thanks to the professional guidance and accurate service provided by the administrative departments at all levels in the urban area, we have opened up a green channel in the aspects of regulatory approval, water system adjustment, project approval and construction permit, and given all-round support to the Shanghai legoland Resort project." Jie Chen said that the project promotion of Shanghai legoland Resort has reflected the "golden mountain speed".

　　At the beginning of February this year, relevant joint ventures, construction units, design units and project management companies gathered together. In order to speed up the project and boost morale, the resort strives to open to the outside world in 2024.

　　Jie Chen said: "The overall design of the three upcoming projects in China District has reached the highest specifications of legoland in the world. The positioning of the Shanghai project is to become the flagship version of legoland. Around this vision, we still have a lot of work to do in terms of design and future operation, and hardware and software complement each other. "