Liangpin shop cuts prices to save lives

Author | Qi Minqian

Edit | Miao Zhengqing

After more than three months’ repeated consideration, we established a 17-year-old good shop for leisure and snack enterprises and made the biggest personnel and business strategy adjustment since we started our business.

On November 27th, in Liangpin Building in Dongxihu District, Wuhan, Yang Yinfen was elected as the chairman and general manager of Liangpin Store, responsible for daily business affairs. Before this new job, Yang Yinfen served as the vice chairman of the company. With the change of the helm, Yang Hongchun, the former chairman and general manager, stepped down and retained the positions of director and member of the strategy committee.

Yang Yinfen and Yang Hongchun used to be old colleagues who worked together in Kelon Electric Appliances and entrepreneurial partners of Liangpin Store, and both of them were actual controllers of Liangpin Store.

After Yang Yinfen took office as CEO, the first knife was cut to the price. On November 27th, Liangpin Store announced the largest price reduction for the first time in 17 years. The average price reduction of 300 products was 22%, with the highest drop of 45%. Tiger sniff learned that in the core team of good shops, Yang Yinfen always tends to adjust his business according to the needs of consumers. After becoming the helm of a good shop, his first move coincides with this style: first, to meet the needs of consumers and reduce prices on the basis of ensuring quality; After that, focus the main line of reform on innovation and improving internal efficiency.

Inside the boutique, Yang Hongchun is called "Yang Zong" and Yang Yinfen is called "Manager Fen". Among them, Yang Yinfen got a nickname of "Yang Yidao" because of his decisive work. In the eyes of people who are familiar with Yang Yinfen, he prefers to study new technologies and trends, which played an important role in the transformation of quality shops to online channels more than ten years ago.

This coaching change and price reduction of the good shop is also interpreted as an important step taken by the good shop at a critical moment.

At present, this snack company is facing the most difficult moment since its establishment: online sales are sluggish, and offline channels are being chased by peers. In the first three quarters of this year, the company’s revenue and net profit both fell by double digits. As Yang Yinfen said in an open letter after taking office: "It is not only a question of living hard, but a question of living or not."

On the surface, the business difficulties encountered by good shops are related to the consumption environment and the fierce turmoil in the snack industry in the past two years. Consumers pay more and more attention to cost performance, and discount snack shops that focus on the concept of cost performance are attacking the city through offline channels. However, apart from the external factors such as competition and price war, from the point of view of the good shop itself, many large enterprise diseases have also bred in the company. When the external environment changes suddenly, the problem of "elephants are difficult to turn around" has appeared.

In fact, as early as August this year, Yang Yinfen, then vice chairman, said for the first time in front of all employees that "the company is facing a life-and-death test and needs all employees to change." He told Tiger Sniff that before that public speech, he spent two weeks taking the detours taken by the market and resumption companies in recent years and thinking about what to do next.

"Expensive, become out of date"

In the communication with Tiger Sniff at the beginning of November, Yang Yinfen attributed the "difficulty" of good shops to "the superposition of three waves": First, the changes in the consumption environment; Second, the discount snack shops in the industry are "besieging" offline. Third, there are some big enterprise diseases inside, which are too slow to respond to changes in consumer demand.

The reason why Yang Yinfen emphasized the "superposition of three waves" is because if these three waves hit alone, it may be just a "skin injury" for a good shop. But now, the three waves are superimposed together, which makes the good shop somewhat unprepared.

Among these three waves, the most menacing one is the discount snack shop that the whole consumer industry is very concerned about this year. According to the statistics of third-party organizations, the size of the whole discount snack shop has exceeded 10,000 stores. These discount snack shops focus on "low-priced mind". With the blessing of capital, they not only opened stores quickly, but also set off a price war in the industry. In mid-November, Zhao Yiming snacks and snacks were busy merging, which was regarded by the industry as a signal for the further scale of discount snack shops.

Discount snack shops have a direct impact on good shops. "Some stores are opened with good shops, which not only saves time for site selection, but also can use good shops as price anchors." A senior practitioner in the snack industry commented.

Pictured: discount snack shop

It is worth noting that this "surprise attack" from discount snack shops is not "unexpected" for good shops, but before, snack big brother did not make timely changes in the face of "trouble".

Yang Yinfen told Tiger Sniff that in fact, as early as 2019, they paid attention to the format of discount snack shops, but at that time, they did not expect that this format could open the offline channels of the sinking market.

Even in this year, the good shop resolutely embarked on a different road from the discount snack shop: to develop high-quality snacks. Yang Yinfen said that their judgment at that time was: "I believe everyone wants to eat something good if they eat it directly."

Today, Yang Yinfen also firmly believes in such a strategy. They prefer to describe the past as "the strategy is correct, but the specific tactics are worth repeating."

Yang Yinfen told Hu Wei that in the past, in the pursuit of quality, good shops may have done some innovations and quality control that consumers don’t care about. He gave an example: according to the product requirements of good shops, the walnut kernel in nuts must be half intact every day, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops require suppliers to purchase raw materials with specified specifications. The direct result of these "requirements" is that the grade of raw materials is high and the procurement cost remains high.

However, the increase of some production costs has not directly made consumers feel the sense of value.

Over time, more such products have become a "trap": on the one hand, the company has the genes to pursue quality; On the other hand, this pursuit has not been faithfully conveyed to consumers. "As mentioned in the book" Innovator’s Dilemma ",the performance of leading brands is getting higher and higher, and the price is getting higher and higher, and it is gradually deviating from consumer demand." Yang Yinfen concluded.

Even, in Yang Yinfen’s view, before, good shops didn’t convey the "high quality" of good products to consumers at the communication end, which led consumers to have insufficient mental knowledge of the product quality of good shops and only felt expensive.

Under such circumstances, with the more obvious consumption stratification in the post-epidemic era, some consumers began to be more sensitive to prices, and the situation in front of good shops became complicated. An industry insider said: "Expensive, in this era, especially against the backdrop of discount snack shops, is very out of date."

In the face of market changes, according to insiders, there has been discussion and struggle for some time about whether to reduce prices and change business strategies in good shops. But a subtle thing happened in this process, which may have accelerated the decision-making process within the good shop.

In mid-2023, a discount snack shop opened in Wuhan, the base camp of Liangpin Store. In the eyes of an insider, this incident has a great impact on good shops.

"Yang Yidao" cut two knives.

Shortly after the "competitor opened the store to the door" incident, the top management began to carefully review the company’s past products and channel strategies and try to adapt to market changes.

Since August, Yang Yinfen has intensively visited stores and reorganized internal and external relations to prepare for price reduction and business adjustment. But for a company with a history of 17 years, it is obvious that such a key decision as price reduction cannot be hastily customized. In order to give a reasonable plan, after more than three months’ research, the executives of the good shop decided on the final plan at the end of November: the explosion with high repurchase rate is the main force of the price reduction of the good shop this round.

Yang Yinfen confessed to Tiger Sniff that a key problem he thought was how to find a balance between profit and price.

Although both good shops and discount snack shops belong to channel brands and do not directly undertake production links, there are obvious differences between them from the business model: discount snack shops are pure channel models, as long as they do the work of selecting goods; However, good shops are the logic of channel plus products, and will participate in product research and development and production in the upstream supply chain. The cooperation mode between good shops and suppliers determines that the company can’t keep down the price of suppliers, let alone change suppliers at will. In short, in the matter of price reduction, the interest relationship that good shops have to straighten out is more complicated.

Yang Yinfen also gradually realized his own changes. He thought that he was a big spender in business. Before doing business with suppliers, his idea was: "You make the products according to what I want first, and the price is easy to talk about." Now, although Yang Yinfen still meets with suppliers from time to time, she often gives psychological massage to suppliers to make them adapt to market changes and realize the necessity of price reduction.

Communication alone is not enough. Good shops focus on the supply chain. In order to strive for space for product price reduction, good shops began to do "squeezing water" at the supply chain end. Externally, Yang Yinfen strives to make suppliers regular and market-oriented. "For example, pistachios, as long as they are new products in the United States that year, have little difference in taste, I will go to the market to compare prices and then squeeze out the water in the supply chain."

In view of some explosive products, good shops began to adopt the practice of "considering the scale first, then managing the profit". Purple cashew nuts are a new explosion of good shops this year. This raw material product can greatly reduce the raw material cost through direct mining of bulk raw materials. Good shops directly provide funds for suppliers to purchase raw materials, and suppliers only earn processing fees, so there is more room for price reduction. Tiger sniff learned that the current price of this product has been lower than most brands on the market.

The second knife of "Yang Yidao" was cut at the product cost that consumers could not perceive. A related person told Tiger Sniff: "In the past, consumers didn’t pay so much attention to cost performance as in the past two years, and the life of good shops was better, so many similar costs with no practical value were ignored."

This year, Yang Yinfen put all the people inside on the standpoint of consumers and re-understood the matter of "quality". "Every penny the company spends on quality must be perceived and recognized by consumers." In the past few months, people with various backgrounds have often been invited to Yang Yinfen’s office on the third floor of Liangpin Building to discuss what consumers are like, what products and brand expressions they like.

At the executive level, in order to ensure the implementation of the price strategy, Yang Yinfen drew a "gross profit red line" for the team. As long as the gross profit of the product exceeds this red line, he must be asked to personally approve it. In addition, he is still asking the technical department to develop a system for terminal sales. Regardless of online channels or offline stores, as long as a product is sold too expensive, the system will prevent order payment.

We should "cut down" the organization

Although the price reduction is the most important work of a good shop at the present stage, in Yang Yinfen’s view, price alone cannot solve the real problem of a good shop.

"The industry will go through a price war from immaturity to maturity," said Yang Yinfen. Under the appearance of price war, the deeper reason is the overcapacity in the upstream of the industrial chain. In the short term, this is also the dividend of discount snack shops.

A senior practitioner in the snack industry said that there are a large number of small factories in the upstream of the snack industry. Because of the low threshold, after one person did it, relatives and friends around him followed suit. "If the demand goes down, the upstream will be paralyzed directly. We have encountered factories whose orders have been withdrawn and whose production capacity is idle, and they have to lose money to supply us."

The environment in front of good shops is becoming more complicated: upstream, overcapacity; Downstream, consumers began to be more sensitive to prices; In the competitive landscape, old and new rivals are making the competition more intense. This means that good shops need to adapt to this more complicated environment through an evolution.

Some analysts in the snack field believe that price reduction is actually a short-term powerful medicine for good shops. In the long run, good shops need to adjust from the company’s own products, channels and organization and management. "It needs to become more flexible and be able to respond more quickly, flexibly and sensitively to different consumers." This person believes that many big brands are actively cutting the product matrix and organizational structure "small" in order to adapt to different needs more flexibly.

Yang Yinfen also agrees with this approach. After the price war, organizational upgrading will be one of his adjustment directions.

At this stage, Yang Yinfen focuses on products and stores. He hopes that good shops can innovate in these two aspects and become more and more "fine".

Taking products as an example, in Yang Yinfen’s planning, good shops will learn from other brands in the future, and the product positioning and price range will be separated, and there will be products at the pyramid end. At the same time, on the basis of ensuring quality, there will be more affordable products to attract young people.

On the offline channel side, in recent months, Yang Yinfen spent a lot of time actually looking at the stores, looking at the stores of his own brand, and also looking at the stores of competitors. Yang Yinfen hopes to make differentiation in the store after the good shop.

Take Hubei market as an example. There are many kinds of shops in good shops, including community shops, shopping malls and transportation hubs. In the past, these shops all used a set of standards. "Decoration, display and product mix are similar," said Yang Yinfen. Next, he will focus on shop differentiation. Different stores have different products, decoration and sizes.

The picture shows Liangpin Puzi store.

Compared with the innovation of products and stores, Yang Yinfen regards improving organizational efficiency and countering the inertia of internal operation as another key test.

In the letter to all employees after taking office, Yang Yinfen spoke bluntly about the problems of internal large enterprises: bloated organization, pursuit of standardization and rigor of process details and loss of organizational vitality …

In the past, when doing management, Yang Yinfen liked to solve problems through "substitution", but now he feels that the enterprise is a system, and substitution cannot solve long-term problems, so it is necessary to change the elements, processes and cultural atmosphere of system operation.

In terms of internal management, Yang Yinfen’s current strategy is to unify his thinking first, and let the company unify its thinking through repeated preaching; Then set goals, speak with facts, and be result-oriented. "There is no particularly good way, because it is very difficult to change people. Adults will only take the initiative to change if they are in pain."

At present, the assessment mechanism of "KPI" plus work tasks is adopted in the good shop. Yang Yinfen told Hu Wei that next year, the performance of the business entity will be more emphasized in the internal assessment, and the intensity of the last elimination will be strengthened. In terms of organizational structure, he is not prepared to make great changes, but he will try to make the organization smaller. For example, the product department may separate out the categories that have opportunities according to categories, forming a small product department, and people in this department can directly connect with departments such as channels and be responsible for their product sales.

Yang Yinfen set herself a goal of "two and a half years": in the second half of this year, the goal is to stabilize the company from the continuous decline; In the first half of next year, a series of adjustments should see results in business performance.

"Now the competition is so fierce, we must first know the direction we are going, and then we must adapt to external changes and live to go there." Yang Yinfen told Tiger Sniff that he thought "changing his own life" was the most painful, but only in this way could he survive. "If you don’t take this road, you will die," Yang Yinfen said meaningfully.

Kia EV5 720 long-life pure electric SUV model goes on the market: optional four-wheel drive and intelligent driving, starting from 184,800 yuan.

On February 1st, KIA EV5 pure electric SUV was listed in China last year, and a variety of 530-kilometer endurance versions were launched, starting at 149,800 yuan.

Today, the KIA EV5 720 long-life model is on the market, and the specific pricing of IT House is as follows:

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Compared with the standard version, the EV5 long battery life version not only has a long battery life of 720km, but also adds a zero-gravity pressure relief seat in the driver’s seat, a central drawer-type heating and cooling incubator, a UWB digital key, and a folding table on the right side of the rear row.

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In addition, more advanced intelligent driving assistance functions such as front collision prevention assistance II(FCA2), second-generation highway driving assistance (HDA2), blind area collision prevention assistance (BCA), rear cross collision prevention assistance (RCCA), and safety exit assistance (SEA) are provided, and four-wheel drive models can be selected.

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The KIA EV5 720 long battery life version is developed based on the E-GMP platform. It is equipped with a front motor with a maximum power of 160kW and a peak torque of 310N?m. The cruising range of CLTC is as high as 720 kilometers, which means that it takes only 27 minutes to recharge the battery from 30% to 80%.

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The EV5 720 long battery life version is also available. The four-wheel drive version has a maximum power of 233kW, a peak torque of 480N?m, and a CLTC cruising range of 630km.

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In addition, the new car is equipped with a 5-level adjustable intelligent kinetic energy recovery system, which can accelerate and decelerate with a single pedal in i-Pedal mode, and with an efficient heat pump system and a second-generation battery intelligent temperature control management system, it can reduce power consumption and achieve longer battery life under the same battery capacity conversion conditions.

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With the launch of the EV5 720 long-life model, Kia also announced that.

Jietu X95 in Tongren area is offering a discount of 0.5 million! Not to be missed

[car home Tongren Preferential Promotion Channel] is now conducting preferential promotion activities in Tongren area, with the maximum preferential amount of RMB 5,000. At present, the minimum starting price of this model is 170,800 yuan. Interested consumers may wish to seize the opportunity and click "Check the car price" in the quotation form to strive for higher discounts.

铜仁地区捷途X95正在优惠,优惠0.5万!不容错过

The front face design of Jetway X95 is very atmospheric, with large air intake grille and streamlined design elements, creating a strong visual impact. The overall style is tough and exquisite, the body lines are smooth, and the rear design is simple and powerful, showing a unique aesthetic feeling.

Jietu X95 has a body size of 4858*1925*1780mm and a wheelbase of 2850mm. The body lines are smooth and full of strength, and the front and rear wheel tracks are 1610mm and 1615mm respectively. With 235/55 R19 tyre size and fashionable 19-inch rims, the overall shape is dynamic and steady.

铜仁地区捷途X95正在优惠,优惠0.5万!不容错过

The interior design of Jietu X95 is simple without losing the atmosphere, and the overall layout style is fashionable. The center console is equipped with a 12.3-inch touch screen, which is convenient for users to operate multimedia systems, navigation, telephone and air conditioning, and supports voice recognition control, which improves the driving experience. The steering wheel is wrapped in leather material, which feels comfortable and supports manual adjustment up and down and back and forth to meet the individual needs of different drivers. The front row is equipped with wireless charging function, which is convenient for users to charge their mobile phones. In terms of seats, the Jetway X95 is made of imitation leather, and the main and auxiliary seats have the functions of front and rear adjustment and backrest adjustment, among which the main seat also provides additional height adjustment (2-way). The second row of seats also supports front and rear and backrest adjustment, and the rear seats have proportional reclining function, which brings more comfort and convenience to passengers.

Jetway X95 is equipped with a 1.6T 197 horsepower L4 engine with a maximum power of 145kW and a maximum torque of 290N·m, which is matched with a 7-speed wet dual-clutch gearbox.

In this promotion, the preferential strength of Jetway X95 is unprecedented, providing consumers with excellent opportunities to buy cars. As an SUV with stylish appearance, spacious space and excellent performance, Jetway X95 not only meets the dual needs of consumers for quality and practicality, but also wins wide acclaim for its close price and considerate service. Now is the best time to start the Jetway X95. We sincerely invite consumers to experience the test drive and enjoy more surprises and discounts.

Jet Li, the original 60-year-old, is controversial recently, and a generation of kung fu superstars. Why did he also fall behind?

Jet Li is on the hot search again.

One is because of the state.

Not long ago, he just celebrated his 60th birthday. His figure is thin and his skin is flabby. Compared with artists of the same age such as Andy Lau and Tony Leung Chiu Wai, his facial aging marks are much heavier. Some netizens complained that he "looks like an 80-year-old grandfather".

At the same time, many people said that even the face of Jet Li today is different from before.

The second is because it endorsed a mobile game.

In the official promo, Jet Li appeared in white. Although the momentum is still there and the movements are very clean and neat, it still makes people feel very disobedient. Some people think that he doesn’t match the character setting, and he is so fat that he can’t recognize it at all; Some people also ridiculed him for self-destruction for money and began to shoot "the cover of online games."

Kung fu superstars who were once red and purple have also become a member of the queue of "late festivals are not guaranteed".

However, the controversy over Jet Li did not appear in recent years. Looking back, time may go back more than 30 years.

Leaving his wife for true love, "love rat" has been cursed for decades.

Jet Li’s original wife was his classmate, Huang Qiuyan.

In others’ eyes, they were childhood friends, and Huang Qiuyan, who is two years older than Jet Li, took good care of him. The screen cooperation is also very tacit, and it is really a very suitable couple.

But it was only about four years before and after their marriage and separation.

When filming dragon fight, Jet Li fell in love with Nina Li Chi, who played A Ling in the film. Known as a "beauty", she looks enchanting and glamorous, and her figure is exquisite and proud, which is completely different from Huang Qiuyan, who has a simple atmosphere in her eyebrows and eyes.

Jet Li, who fell in love, loved it so much that she was willing to "give everything, even her life".

At that time, Huang Qiuyan had not only given birth to a daughter for him, but also was about to give birth. In the third year of the second daughter’s birth, their marriage ended.

According to media reports, Jet Li, who felt guilty about his ex-wife, left most of his fortune to the other party. But even so, he was accused of "abandoning his wife and daughter", and he still became the "love rat" referred to by many people.

In Huang Qiuyan and Nina Li Chi, Jet Li showed his love and dislike to the fullest. For that relationship with Huang Qiuyan, he defined it by his ignorance of love at that time.

But for Nina Li Chi, it can be said that it has everything.

Nina Li Chi’s investment failed and she owed tens of millions of dollars, so Jet Li signed a contract with the film company for six films in two years to help her tide over the difficulties. After getting married, I handed over the economic power in my family. In the usual interviews, whenever he mentioned his wife, Jet Li praised her and confessed to Nina Li Chi again and again in front of the camera.

Their love for more than 30 years has changed many people’s views. Jet Li, once dismissed as "love rat", has become a lover in the eyes of many people.

Changing nationality twice, throwing 200 million yuan to build a luxury house and causing controversy.

After Shaolin Temple became famous overnight, Jet Li appeared in several works with similar themes, such as Shaolin Kid and North and South Shaolin.

Later "Huang Feihong Series" and "Fang Shiyu Series" helped him become the "Kung Fu Emperor" in the Chinese film industry.

But crowding out still exists.

Later, in an interview, Jet Li talked about the past, saying that "I was in great pain" at that time, and euphemistically mentioned the accidental death of my friend Cai Ziming. The experience of the latter is also the main reason for his final decision to go to the United States for development.

At that time, because of the influence of Huang Feihong, Fang Shiyu and other roles, Jet Li was already quite famous in Europe and America. Even so, his development after going abroad is still not very smooth. In this case, Jet Li chose to join the United States, and subsequently appeared in many films such as Kiss of the Dragon and Fatal Romeo.

In 2009, some media reported that Jet Li became a Singaporean citizen and spent nearly 100 million yuan to buy a mansion for his daughter. Soon after, it was revealed that his Shanghai mansion had been completed, with a total area of 5,369.87 square meters and a cost of 200 million.

Jet Li’s public image was further damaged by "showing off his wealth" and changing his nationality. Even if it was later reported that he joined Singapore citizenship in order to set up the One Foundation, he also said in the interview that he had "never done anything wrong to the Chinese nation", but it didn’t seem to have much effect on image recovery.

Due to Jet Li’s "Indonesian Tsunami" experience, the One Foundation, which was launched in 2007, was once faced with a crisis of interruption in the second year of his Singapore citizenship.

He starred in "Danny the Wolfhound" for zero pay and was scolded for his role image setting.

In the film starring Jet Li, he collaborated with Luc Besson, and in 2005, Danny the Wolfhound was controversial. In the poster, Jet Li, wearing a collar, is put under one foot, punching to make a gesture of resistance and counterattack.

For Jet Li, this film is very special. It is not only a theme he has never touched on, but also conveys the theme that "violence is not the solution to the problem". He didn’t even receive a penny for this story from being instructed by an animal or a machine to becoming a man.

Unfortunately, after the film was released, the response was not good.

In addition to being accused of too many commercial gimmicks, the plot is pale and weak, and even the "China Kung Fu" as a selling point has not reached expectations, the role of Danny has even made Jet Li fall into a sneer.

Many people think that this character is too insulting.

In the face of accusations, Jet Li suggested that opponents "reflect". When this statement comes out, the dissatisfied are even more numerous.

Besides affection, nationality and role image, Jet Li’s contact with a master and his position related to his faith have made his public impression decline continuously.

All kinds of rumors are also accompanied.

In 2010, when Jet Li appeared in public, she was found haggard and her eyes were protruding, and the word "cancer" spread like wildfire. Since then, it has been disabled and died in countless rumors.

In an interview, he once laughed and said "every year".

After the fire broke out in Notre Dame in 2019, it was reported that Jet Li donated 10 billion yuan, which provoked Xiang Taitai Chen Lan to defend him on his personal social platform and denounced the boring "breaking news media".

With all these superpositions, Jet Li, once a Shaolin boy and a Kung Fu emperor, who were popular all over the country, said that being a man should not be inflated, and that he should "guard against arrogance and rashness, with his tail between his legs", has long been completely different in people’s minds. He is no longer a hero of justice who is similar to the screen image, but has become a person who only has interests in his eyes.

The existing impression, coupled with the mobile game he endorsed this time, has a lot of controversy in the user experience, and it is natural to be accused of "fishing for gold" in China.

Therefore, even a superstar, if he doesn’t know how to cherish feathers, the audience who started with his works may stop at his character.

Editor in charge:

Huawei has invited four smart car cooperative car companies to invest in a joint venture company, and Yu Chengdong "named" FAW to join.

Huawei’s new joint venture company for automotive intelligent systems and component solutions wants to "expand the circle" again. On November 28th, Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said at the press conference of Zhijie S7 and Huawei’s whole scene that the new company had issued an invitation for equity opening to Cyrus, Chery, Jianghuai and BAIC, and hoped that FAW Group would join in. "Welcome powerful car factories in China, such as FAW, to participate in joint construction and jointly create the most advanced and ultimate smart car solution products."

With the news fermenting, faw liberation and FAW Fuwei, the A-share listed companies of FAW Group, both had daily limit, while faw liberation rose by 9.98% and FAW Fuwei rose by 10.02%. In this regard, the interface journalist called the investor relations department of FAW Fuwei as an investor, and its response said that the relevant matters were "unknown and unclear".

Yu Chengdong’s speech showed that the equity of the new joint venture company still changed, after Huawei said that it would open equity financing to strategic cooperative car companies and other enterprises. After the news was released, it triggered a shock in the industry.

On November 26th, Huawei announced that Huawei and Changan Automobile signed the Memorandum of Investment Cooperation in Shenzhen on 25th. After negotiation, Huawei plans to set up a new company, focusing on the R&D, production, sales and service of intelligent driving system and incremental components of intelligent networked vehicles.

According to the memorandum, Huawei intends to integrate the core technologies and resources of the smart car solution business (hereinafter referred to as "Car BU") into the new company. Changan Automobile and its related parties will be interested in investing in the company and jointly support the future development of the company with Huawei. The new company will serve as an open platform for the automobile industry, open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity.

The main assets and team of this new company come from Che BU, which is the technical carrier of Huawei’s automobile business. Whether the whole vehicle enterprise invests in this new smart component company means to some extent whether it should form a binding relationship with automotive intelligent technologies such as Huawei Intelligent Driving.

For the new company, Changan Automobile said that it will invest in the company and carry out strategic cooperation. It is reported that in this transaction, Changan Automobile and its related parties intend to contribute capital to acquire the equity of the target company, with the proportion not exceeding 40%. The specific equity proportion, capital contribution amount and term shall be discussed separately by both parties.

On November 26th, Cyrus, the first company to cooperate with Huawei in the business of "smart car selection", published a statement overnight, saying that the cooperation with Huawei would not be affected, and had received an invitation to invest in a new Huawei company, and was actively demonstrating relevant matters.

On November 27th, Jianghuai Automobile issued a statement saying that this adjustment of Huawei’s automobile business will not affect the existing cooperation between the two parties, and Jianghuai Automobile will actively discuss with Huawei about participating in investment and cooperation.

As for FAW Group mentioned by Yu Chengdong, it had a cooperative relationship with Huawei before. According to faw liberation, on October 24th, faw liberation Automobile and Huawei signed a comprehensive deepening cooperation agreement at Huawei’s Shenzhen Bantian Base. The two sides will further integrate their respective superior resources and deepen their strategic partnership in AI model technology innovation, intelligent driving and intelligent cabin driving.

Half-price "Tank 300", 2 meters and 8 wheelbase for 99,000, and the hybrid version only needs 5 oils.

In the off-road market, regardless of sales or popularity, Tank 300 is still firmly in the position of a brother. For this phenomenon, many people think that although it is not as fuel-efficient as hybrid off-road vehicles, and it is not as affordable as various light off-road vehicles, its pure fuel+differential lock+girder setting is the real off-road vehicle, and it can go over mountains and mountains without scruple … But in fact, even the tank officials admit that many of their own owners have never crossed the wild once.

Even if there is no official self-certification of tanks, now everyone can feel that the cross-country craze is hot for the burly shape and the more compelling hardware, rather than how many people really play with mud every day. In fact, from the point of view of just need, the contractor and the site owner either change careers or retire. After the slowdown of real estate and large infrastructure, there is no such thing as off-road just need; From the point of personal travel, go on road trip may be hot, but the real outdoor camping is still a small circle.

In this environment, the cross-country craze can still be pursued, but really buy a pure fuel with a girder, unless its price is very attractive, otherwise high fuel consumption and high car price may easily lead to regret after a month or two; Moreover, it is not only the cost. Although today’s off-road vehicles are trying to improve road driving, the overall feeling of wobbling or hard chassis, combined with large size and big blind spots, is hard to drive …

In this environment, all kinds of light cross-country are becoming more and more popular. Because it seems to be a kind of fox and tiger, it actually meets the real needs: it looks like a bluff, but its fuel consumption is similar to that of a city SUV, and it will not be so uncomfortable and difficult to park. For example, BJ30 from Beijing Cross-country had little popularity before the replacement, but its sales volume rose immediately after the replacement.

The first thing to say about this car is that its name is very confusing. Regardless of its own positioning or the impression it left on the previous generation, many people unconsciously think that BJ30 is a very compact A-class SUV, which is smaller than Haval H6. But in fact, after its replacement, it has caught up with BJ40, with a length of more than 4.7 meters, a wheelbase of 2.82 meters, and a proper quasi-B-class car. At this time, combined with its pricing of 99,900 yuan, how can it be considered as a high cost performance?

But it is not only the large size, but also the cross-country and pan-shaped shape of BJ30, which also explains what value is the primary productivity. From the perspective of cost performance, people around you will definitely say that it is worth the fare if they buy such a large and square SUV at the level of 100,000. For myself, it also meets the two needs of big space and off-road feelings. However, in terms of configuration, the 99,900 entry-level version, although fragrant in price, is slightly unreasonable in configuration.

Fortunately, compared with the entry-level version, what BJ30 really deserves to choose is the top match. Because the top version is first equipped with a hybrid system, and although the SUV with a load-bearing body is much more fuel-efficient than the hard-core off-road, it is the size of a medium-sized car after all, so the fuel consumption can be further improved after mixing; At the same time, the performance will be further strengthened after the top is equipped with dual motors, so it has a four-wheel drive system. The passability may not be as good as those of pure hard-core models, but it can also make BJ30, which has a bluffing face value, occasionally go bad. As for the price, the price of 130,000 class can have lower fuel consumption and better performance, but it is a better option.

Generally speaking, since the ordinary urban SUV has become a popular choice, manufacturers have begun to look for new profitable cows. Cross-country and MPV have gradually assumed the role of making money. However, in this era of involution and clear demand, more brands still choose to demand quantity first. Then, compared with the 200,000-odd tank 300, which can really go off-road without scruple, will you be more inclined to the BJ30, which only costs half price, but is more fuel-efficient and comfortable?

Faw Pentium new energy has made another subversive work. Pentium pony’s face value and strength coexist

For most office workers, the first demand for buying a car is to travel instead of walking, and considering practicality, many of them can meet this requirement. What xiaobian brought today is. The following small series will tell you in detail.

Let’s take a look at the appearance of the Pentium pony. The front face of the Pentium pony is fashionable and sporty, and it looks cold. Headlights are very in line with consumers’ aesthetics and look very clean as a whole. The car is equipped with etc. Coming to the side of the car body, the size of the car body is 3000 mm * 1510 mm * 1630 mm. The car adopts full lines, and the side wall presents a rounded design style, which is eye-catching with large-sized thick-walled tires. In terms of the rear end, the overall shape of the rear end echoes the front face, and the taillights look very rounded and very comfortable.

Sitting in the car, the interior of Pentium pony enhances the visual sense of fashion and simplicity, which is very delicate. The steering wheel design of the car is very spiritual, and it is made of plastic material, which gives people a bright feeling. From the central control point of view, the design of the center console is reasonable, which makes the interior style impressive, and the overall design of the central control is very good. Let’s take a look at the dashboard and seats again. The dashboard of this car presents a personalized design style and looks very hard-core. The car uses a fabric seat, which is wide and thick, and the overall ride feels soft and comfortable.

Pentium pony matched gearbox, 20KW, 85N.m, with good power performance.

The space in the trunk of the Pentium pony is good, and it can also expand the storage space by putting down the rear seats, which is enough for daily use. In addition, the car is equipped with anti-lock braking (ABS), braking force distribution (EBD), main driving airbag and other safety configurations.

After reading this car, I believe you have a general understanding. Such a car with the right price can meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the price is good.

2011 Los Angeles Auto Show: New Ford Escape Released

  [Home of the car News] On November 16th, 2011, a new generation of Escape was officially launched at the Los Angeles Auto Show. It is understood that this car will also be released next year, and then it will appear in China. The car will be named ""in the European market and at home.


Home of the car


Home of the car


  Ford Escape is a compact design with a continuous shape. The long and narrow air intake grille and the large mouth shape make the new Ford Escape more sporty.


Home of the car


  Inside the car, Ford’s new Escape reminds us of a new generation of design styles. The all-black interior color scheme and the layered center console lines make the car avant-garde. It is understood that compared with the previous generation models, the new Escape provides a larger suitcase volume and flexible space utilization. The luggage space of the car is 971 liters, and when the second row of seats are put down, the luggage space is as high as 1928 liters.


Ford Ford (imported) Maverick 2013 basic model


Home of the car


  In terms of configuration, the new Escape is equipped with SYNC? car multimedia communication and entertainment system and MyFord Touch? car multimedia interactive system. In addition, automatic and blind spot information systems also appear in the car.


Ford Ford (imported) Maverick 2013 basic model


  In terms of power, Ford’s new Escape uses 1.6L and 2.0L. It is also known that the new model will be equipped with a newly upgraded 2.5L four-cylinder engine in the North American market. In addition, in terms of transmission, the new Escape is equipped with SelectShift six-speed.


Ford Ford (imported) Maverick 2013 basic model


  It is reported that after the world premiere of the new Ford Escape at the Los Angeles Auto Show, the next target is Europe. At the Geneva Motor Show in March next year, this car will be equipped with a unique powertrain system and new configuration, and will be unveiled as a new Ford Kuga. In addition, the brand-new Ford Kuga will also be unveiled in China next spring, which is likely to be released next year. (Text/Qi Tianxiang)


  Related reading:


  New Ford Escape spy photos exposure
  //www.autohome.com.cn/news/201111/259104.html





Click to enter: 2011 Los Angeles Auto Show

Before the opening of AI track | AI concept continued to decline, the release of GPT-4o further enhanced the influence of AI to C, and the game ETF(159869) attracted gold against the trend.

On May 15th, A-shares fluctuated lower, and the volume continued to shrink. Real estate stocks stood out. At the close, the Shanghai Composite Index closed down by 0.82%, the Shenzhen Composite Index fell by 0.88%, the Growth Enterprise Market Index fell by 0.9%, the AI concept sector fell collectively, and the AI industry chain: artificial intelligence AIETF(515070) fell by 1.07%. AI basic layer: Cloud computing 50ETF(516630) fell by 1.08%, and data ETF(516000) fell by 1.15%; AI application layer: The game ETF(159869) fell by 1.61%, and it continued to receive fund attention in the past three trading days, with a net inflow of over 160 million.

This week, the large-scale model upgrade products were released one after another, which attracted market attention. On Tuesday morning, openAI held a spring conference to launch the new flagship model "GPT-4o", and then Google launched a counterattack at the I/O2024 developer conference, releasing an upgraded version of Gemini 1.5 Pro and Project Astra, which was the benchmark with GPT-4o, and achieved a breakthrough in human-computer interaction.

With the continuous iterative updating of various artificial intelligence models since 2023, the intelligence level of mainstream artificial intelligence models has been continuously improved. Galaxy Securities pointed out that the release of GPT-4o marks a breakthrough in the convenience and ease of use of the artificial intelligence model. Considering that GPT-4o is open to users for free, the rapid growth of the number of users is highly certain, and the influence of artificial intelligence on C-side is expected to increase, which is optimistic about the development prospects of related vertical applications.

A new wave of AI is coming, and multiple tracks are expected to be catalyzed:

1) artificial intelligence AIETF(515070): the multi-modal big model broke out and the AI king returned.

2) Cloud computing 50 ETF (516630): AI rises, computing power comes first, and domestic computing power carries the banner!

3) Data ETF(516000): The big model is soaring, and the data elements help the new pattern of AI.

4) Robot (300024) ETF (562500): AI empowers, and the wave of embodied intelligence strikes.

5) Game ETF(159869): Games hand in hand with AI, welcoming the change of industry productivity.

6) Hang Seng Technology Index ETF(513180): the technological leader of Hong Kong stocks, helping AI model iteration.

national business daily

(Editor: Wang Zhiqiang HF013)

70 Years of Modernization of Agriculture in China

  ■70 years of reform and development have profoundly changed the face of China’s agriculture and rural areas. Agricultural development has not only got rid of the situation of poor foundation, little accumulation and "relying on the sky for food", but also stood at a new historical starting point to accelerate the realization of agricultural modernization. Some of these experiences are precious and have important enlightenment value.

  Since the founding of New China, China’s agriculture has experienced a historical process of tortuous development, continuous exploration and continuous upgrading. The agricultural production conditions have been significantly improved, the comprehensive production capacity has been greatly enhanced, and historic achievements and changes have taken place. According to the "Series Report on Economic and Social Development Achievements of the 70th Anniversary of the Founding of New China" recently released by the National Bureau of Statistics, China’s total grain output has increased from 113.18 million tons in 1949 to 657.89 million tons in 2018, and China people’s rice bowls are firmly in their own hands. The sustained and steady development of agriculture has provided a solid foundation for the whole national economic and social development, which not only effectively solved the problem of feeding 1.3 billion people in China, but also made outstanding contributions to the development of world agriculture.

  70 years of reform and development have profoundly changed the face of China’s agriculture and rural areas. Agricultural development has not only got rid of the situation of weak foundation, little accumulation and "relying on the sky for food", but also stood at a new historical starting point to accelerate the realization of agricultural modernization. Some of these experiences are precious and have important enlightenment value.

  Insist on consolidating and strengthening the basic position of agriculture. "People don’t mean farmers, then national security is not critical". It is very important to build a modern industrial system and a national economic system on the basis of a poor and weak agricultural country and maintain the stable development of agriculture. Since the founding of New China, the first generation of the party’s leading collective has deepened its understanding of the basic position of agriculture with the development of practice. After repeated exploration, it has determined the basic policy of taking agriculture as the foundation, taking industry as the leading factor and arranging the national economy in the order of agriculture, light industry and heavy industry. After the reform and opening up, especially since the new century, the CPC Central Committee has attached great importance to the issues concerning agriculture, rural areas and farmers, and has always insisted on solving the issues concerning agriculture, rural areas and farmers as the top priority of the whole party’s work. Practice has proved that consolidating and strengthening the basic position of agriculture conforms to China’s national conditions and the law of economic development. It is precisely because of the stable development of agriculture that China has a more solid foundation for economic transformation and development, and it is more emboldened to cope with various risks and challenges.

  Adhere to reform and innovation as the fundamental driving force for agricultural development. Since the founding of New China, the exploration of institutional mechanism reform has always been a main thread running through China’s agricultural development. In China, a country with a large population and relatively scarce agricultural resources, there is no empirical model to follow on how to build socialism and realize agricultural modernization. Only reform and innovation can lead to a way out. From the agricultural cooperative system in 1950s to the household contract responsibility system implemented after the reform and opening-up, to the market-oriented reform of agricultural products and the abolition of agricultural tax, every step of reform and exploration has gone through an extraordinary road, and has had a far-reaching impact on agricultural development. Since the 18th National Congress of the Communist Party of China, a series of major reforms, such as the price formation mechanism of agricultural products, the rural land system and the collective property rights system, have been further promoted, which has adapted to the requirements of the development of rural productive forces and given China a strong momentum for agricultural development.

  Insist on relying on scientific and technological progress to accelerate the development of modern agriculture. The transformation and leap of China’s agricultural productive forces largely depend on the progress of agricultural science and technology. After the founding of New China, the Party and the government attached great importance to the work of agricultural science and technology, formulated plans or plans related to agricultural science and technology, and initially established a system of agricultural science and technology research, education and popularization. Since the reform and opening up, China’s agricultural science and technology has ushered in the spring of development, the investment in agricultural science and technology has continued to grow, the reform of agricultural science and technology system and operation mechanism has continued to deepen, a series of improved varieties and good methods have been widely used, and the level of modern agricultural equipment has improved, so that farmers have bid farewell to facing the loess and facing the sky, and scientific and technological progress has become an important cornerstone for the steady improvement of the comprehensive production capacity of important agricultural products. By 2018, the contribution rate of agricultural science and technology progress in China will reach 58.3%, the coverage rate of improved varieties of major crops will exceed 96%, and the main innovation indicators of agricultural science and technology will rank among the top in the world.

  Persist in continuously improving agricultural production conditions. Since the founding of New China, the Party and the government have attached great importance to the construction of agricultural infrastructure, constantly improved agricultural production conditions, and laid a solid foundation for the promotion of comprehensive agricultural production capacity. In 1960s and 1970s, under very difficult conditions, farmland water conservancy was actively built, and various floods and droughts were gradually reduced. Large-scale farmland water conservancy construction consolidated the foundation of agricultural development and played an irreplaceable role in national economic recovery. Since the reform and opening up, the state has continuously strengthened the construction of agricultural infrastructure focusing on farmland water conservancy, and agricultural production conditions have been significantly improved. The effective irrigated area of cultivated land in China has expanded from 19.959 million hectares in 1952 to 68.1 million hectares in 2018; The comprehensive mechanization rate of cultivation and harvest of main crops exceeds 67%, and the agricultural production mode has achieved a historic change from relying mainly on manpower and animal power to relying mainly on mechanical power.

  At present, China’s economy has shifted from a high-speed growth stage to a high-quality development stage. As the basic industry of the national economy, the high-quality development of agriculture is the general trend and imperative. To promote the high-quality development of agriculture, we need to build "four systems" — —

  First, the production and supply system with high matching degree. To meet the needs of urban and rural residents’ consumption upgrading, we will improve the supply capacity of green and high-quality agricultural products and enhance the adaptability and flexibility of the supply structure to the changes in demand in view of the problems such as "staple goods can’t be sold and good things can’t be bought".

  The second is an efficient production organization system. Change the mode of over-reliance on large-scale input of production factors and high-intensity utilization of agricultural resources, optimize the input structure of agricultural production factors, innovate the agricultural production organization mode, improve the efficiency of agricultural factor allocation and production organization, and promote the reform of agricultural efficiency.

  The third is a high-efficiency modern industrial system. In view of the problems that agriculture is big but not strong, many products are not excellent, and good products are "high quality but not good price", we should give priority to benefits, focus on extending the industrial chain and upgrading the value chain, promote the deep integration of rural primary, secondary and tertiary industries, optimize the agricultural industrial system and improve the comprehensive benefits of agriculture.

  The fourth is the institutional system of sustainable development. Establish a policy support system oriented to green ecology, vigorously develop resource-saving, environment-friendly and eco-conservation agriculture, accelerate the change of excessive use of chemical fertilizers, pesticides, groundwater, over-breeding, over-fishing and over-grazing, and improve the matching degree between agricultural production and resource carrying capacity and environmental capacity.

  70 years of practice has shown that if agriculture is abundant, it will have a strong foundation, and if agriculture is good, it will take the initiative. The important achievements in agricultural development have made great contributions to the sustained and stable development of the national economy and the elimination of rural poverty. In the new journey towards modernization, the proportion of agriculture in GDP will be lower and lower, but the basic position of agriculture will not change. The implementation of the rural revitalization strategy has opened up a broad road of agricultural modernization with China characteristics, and will surely lead China’s agriculture to a bright future. Tu Shengwei (Deputy Director, Institute of Industrial Economics and Technical Economics, National Development and Reform Commission)