Development Planning of Sports Industry in Hangzhou during the Tenth Five-Year Plan
The "Fourteenth Five-Year Plan" period is an important opportunity period for our city to persist in deepening reform and innovation and promote the high-quality development of sports. In order to co-ordinate the work of sports industry in our city during the 14th Five-Year Plan period, this plan is formulated according to the deployment of Zhejiang Sports Industry Development Plan and Hangzhou Sports Development Plan. The planning scope is the administrative area of Hangzhou, and the planning period is 2021-2025.
I. Basis and background
(A) realistic conditions
During the "Thirteenth Five-Year Plan" period, under the background of rapid economic and social development, the sports industry in our city has been growing in scale, with an obvious growth rate, and gradually formed a relatively perfect industrial system, a prosperous consumer market, excellent brand competitions, a fair market environment and a high fitness enthusiasm, laying a solid foundation for the sports industry in our city to achieve high-quality development goals in the "Fourteenth Five-Year Plan".
1. The scale of the industry has grown and the brand effect is remarkable. During the "Thirteenth Five-Year Plan" period, the scale of the sports industry in our city continued to grow, and the total output value of the sports industry accounted for a gradual increase in the city’s GDP. In 2019, the total output value of the sports industry reached 68.5 billion yuan, and the 60 billion output value target of the "Thirteenth Five-Year Plan" was completed ahead of schedule. By the end of 2020, there were 7,790 sports enterprises in our city’s sports enterprise directory database, of which 6,111 pieces of data were verified and entered into the provincial sports enterprise directory database. Successfully created a national sports and leisure township, listed in the provincial sports and leisure township training list of 4, sports and leisure tourism demonstration base of 5, 7 boutique routes, listed in the provincial sports brand event directory database of 19 projects, and strive to play the role of demonstration and guidance of industrial brands.
2. The industrial structure was formed and industrial integration was strengthened. During the "Thirteenth Five-Year Plan" period, the city basically formed an industrial structure dominated by sporting goods manufacturing, sports fitness and leisure, sports competition and performance, and coordinated development of sports leisure, sports training, sports tourism, sports cultural creation and sports health services. The sales of sports lottery tickets grew steadily, reaching 16 billion yuan, far exceeding the target of 10 billion yuan in the 13 th Five-Year Plan. The integration of sports industry with tourism and leisure, cultural creativity, digital economy, medicine and health care, film and television media and other industries has been continuously strengthened, and the scale of leisure sports industries with their own characteristics, such as mountain outdoor, water sports, air sports, ice and snow sports, outdoor adventure and jungle crossing, has continued to grow, forming a number of outstanding sports tourism destinations with international reputation, and promoting the development of tourism, culture, finance and other industries together.
3. Brand building, led by key enterprises. Taking the Asian Games City Action Plan as the starting point, our city vigorously promotes the settlement of international brand events and the cultivation of local sports brand events. In 2019, the city held more than 1,600 sports events, and successfully held more than 10 local international brand events in Hangzhou, such as Qiantang River International Surfing Competition, International (Hangzhou) Yixing Conference, and Hangzhou (West Lake) International Famous School Rowing Challenge, which provided rich events for the citizens and played an important role in creating an international "sports event window" with Hangzhou characteristics, promoting the transformation and upgrading of sports consumption, and demonstrating the new kinetic energy of the sports industry. In the past five years, the city has basically formed competitive sports enterprises and brands that manufacture water sports equipment, outdoor sports equipment and family fitness equipment, and built two national sports industry demonstration units, five provincial sports manufacturing demonstration enterprises and eight provincial sports service demonstration enterprises, which have made outstanding contributions to improving and expanding the industrial chain, promoting the coordinated development of upstream and downstream enterprises, promoting industrial agglomeration and activating the sports industry ecosystem.
4. The development environment is optimized and the development effect is remarkable. During the "Thirteenth Five-Year Plan" period, a total of 81 projects received provincial sports industry support funds, and the total amount of sports investment was 1.624 billion yuan, which injected financial impetus into industrial development. A series of documents, such as "Implementation Opinions of Hangzhou Municipal People’s Government on Accelerating the Development of Sports Industry and Promoting Sports Consumption", were issued, surveys of sports enterprises and sports institutions were widely carried out, and the directory database of municipal sports industry institutions was continuously built, which created a good development environment for industrial development.
During the "Thirteenth Five-Year Plan" period, the development of sports industry in our city has achieved remarkable results, but there are still some prominent contradictions and problems in the process of development: First, the development quality, intensive degree and overall level of sports industry are not high; Second, the vitality of sports market players and citizens’ enthusiasm for sports consumption still need to be improved, and the basic public sports service system still needs to be improved; Third, sports laws and regulations are still not perfect, sports industry statistics work is relatively weak, and sports industry-related management talents and technical talents are scarce.
(B) the background of the situation
During the "14th Five-Year Plan" period, our city will hold a series of major international and domestic events such as the Asian Games, and the development of sports industry will usher in unprecedented opportunities.
1. The hosting of a series of major international and domestic events such as the 2022 Asian Games will become an important opportunity for the development of sports industry in our city. Holding major international sports events will bring important opportunities for our city to speed up the internationalization process, improve the basic public service system, speed up the construction of smart cities, optimize the facilities and functions of venues, promote the development of economic agglomeration of sports events, cultivate citizens’ awareness of national fitness, and cultivate the sports market. It will also become a powerful promoter for our sports industry to build a modern industrial system and achieve high-quality development.
2. The vigorous development of digital economy will become an important driving force for the development of sports industry in our city. Digital economy will become an important starting point for economic transformation and upgrading, quality improvement and efficiency improvement in our city, and the deep integration of digital technology and sports real economy will further promote the transformation of production mode and the improvement of production efficiency in sports industry. By using new technologies such as mobile Internet, big data, artificial intelligence and Internet of Things, we will promote sports scene perception, sports experience data, sports display video and sports social context, promote the integration and innovation of sports products and services online and offline, and provide new kinetic energy for the high-quality development of sports industry.
3. The increasing multi-level, diversified and all-round sports consumption demand of citizens will put forward higher requirements for the development of sports industry in our city. The "Fourteenth Five-Year Plan" period is an important period for our city to change the mode of economic development and promote the green, healthy and safe development of consumption. With the growth of citizens’ disposable economic income, the increase of leisure time and the improvement of fitness consciousness, the demand for sports, health and tourism, which are closely related to citizens’ quality of life and quality of life, will be released rapidly, which will provide strong support for the development of sports industry in our city and put forward higher requirements for the development of sports industry in our city.
Second, ideas and goals
(A) the guiding ideology
Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will thoroughly implement the spirit of the 19th National Congress of the Communist Party of China and the 2nd, 3rd, 4th and 5th Plenary Sessions of the 19th National Congress, implement the important exposition of the Supreme Leader’s General Secretary on sports work and accelerate the decision-making arrangements for building a sports power, adhere to the general tone of striving for progress while maintaining stability, seize the important opportunity of holding the Asian Games in Hangzhou in 2022, and take the overall goal of building a "city of sports events" and "city of outdoor sports". With the theme of promoting the high-quality development of the sports industry, guided by meeting the diversified and multi-level sports consumption needs of citizens, and focusing on building a modern sports industry system, we will deepen the supply-side reform of the sports industry and make the sports industry a new kinetic energy and an important economic growth point for our city to promote economic transformation and upgrading, stimulate consumption, expand domestic demand and serve people’s livelihood.
(2) Development principles
1. Insist on deepening reform and strengthen the guidance of policy planning. Insist on deepening reform, speed up decentralization, and promote the modernization of government governance system and capacity through the "streamline administration, delegate power, strengthen regulation and improve services" reform and innovation of a flexible and efficient sports management system and operation mode. Further implement a series of policies on the development of sports-related industries promulgated by the state and this province, work out five-year and ten-year development implementation plans for the sports industry in this city and all districts and counties (cities), speed up the layout of future-oriented factor resources around key industrial chains, leading enterprises and demonstration projects, and strengthen the support and guidance role of industrial planning.
2. Adhere to market orientation and stimulate the vitality of market players. Give full play to the decisive role of market players in resource allocation, improve the market mechanism, cultivate market players and tap market demand. Give further play to the important role of the government in regulating market order, providing public services, strengthening social governance and conducting market supervision, and create a relaxed and harmonious market environment.
3. Adhere to the people-oriented principle and uphold the initial intention of benefiting the people through sports. Adhere to the people’s dominant position, people-oriented, sports benefit the people, stimulate the enthusiasm and enthusiasm of citizens to participate in physical exercise, and advocate a lifestyle of exercise and fitness. Actively cultivate new hot spots of sports consumption, stimulate market vitality, and meet the diversified and multi-level sports consumption needs of citizens. On the basis of cultivating fitness habits and consumption concepts, a new pattern of modern sports industry development with sports consumption as an important driving force is gradually formed.
4. Adhere to the system concept and coordinate regional development. Strengthen forward-looking thinking, overall planning, and strategic layout, encourage all localities to rely on the endowment conditions of sports resources to cultivate and develop unique brand events and projects of "one district, one product" and "one district, many products", give play to the exemplary role of national and provincial sports and leisure towns, sports and leisure bases, and excellent sports and leisure tourism projects, and encourage all districts, counties (cities) to learn from excellent cases and promote coordinated and integrated development of urban and rural areas.
(3) Development goals
Overall goal: By 2025, a modern sports industry system will be built, with competition and performance industry and fitness and leisure industry as the leading industries, and sports service industry and sports manufacturing industry going hand in hand. Create a new industrial space with strong government leadership, active market, active participation of citizens, and "one core leading, two belts linkage, nine districts coordination and multi-dimensional radiation". Build an important national sports industry demonstration base and sports consumption demonstration city, and become an internationally renowned "city of sports events" and "city of outdoor sports" with Hangzhou cultural characteristics.
1. The industrial scale continued to expand and the industrial structure was further optimized. The position of the sports industry in the national economy has been continuously improved, the industrial scale has been continuously expanded, and the total output and added value have maintained an annual growth rate of 10%. We will strive to achieve a total output of 120 billion yuan and an added value of 40 billion yuan by 2025. The added value of sports service industry accounts for more than 60% of the added value of the sports industry, and the structure of the sports industry is increasingly optimized.
2. The quality and efficiency of development have been steadily improved, and a high-quality industrial system has been basically established. Efforts will be made to upgrade the modernization level of the sports industry chain supply chain, promote the deep integration of "Industry-University-Research for political use", cultivate a number of sports enterprises with core technological innovation capabilities, form a high-tech sports industrial park with industrial agglomeration, and continue to provide high-quality and high-tech sports products and services to the market. The sports industry is deeply integrated with digital technology, cultural creativity, leisure tourism, medicine and health and other related industries, constantly cultivating new formats and providing new economic growth points for the sports industry.
3. Industrial agglomeration development, brand demonstration effect is remarkable. Taking the creation of demonstration bases and demonstration projects as an important starting point, during the "14th Five-Year Plan" period, efforts will be made to build 8 national sports industry demonstration bases, projects and units, 10 internationally influential national or provincial sports tourism boutique routes, 5 provincial sports and leisure bases, 3 sports and leisure towns, 15 provincial sports demonstration enterprises, and more than 30 provincial sports and leisure tourism excellent projects will be cultivated. Vigorously promote the development of outdoor sports and strive to build an "outdoor sports city".
4. The sports consumption market is prosperous and active, and the supply of sports products is abundant. Citizens’ awareness of fitness and enthusiasm for watching games have improved, and their participation in sports events has increased significantly; The willingness to consume sports products and services has increased, and the per capita annual sports consumption expenditure has increased significantly; The city’s sports infrastructure network has been further optimized to create a "10-minute fitness circle", and the per capita sports area has been significantly improved. The number of people who regularly participate in physical exercise accounts for more than 45% of the city’s population. By 2025, participating in physical exercise, watching sports events and spending on sports will become the fashionable lifestyle of citizens.
Third, the focus and layout
(A) development priorities
Relying on characteristic advantages, gathering resources and concentrating efforts, we will focus on developing six formats of "two cities and four industries" and strive to cultivate and optimize the modern sports industry system.
1. Create a "city of events". Give full play to our superior resources such as stadiums, Asian Games projects, tourism, exhibitions and so on, and build an internationally renowned "City of Games" with rich projects, complete scale and good experience. Seize the opportunity of hosting the 2022 Asian Games, enrich the supply of events, and strive to improve the influence, competitiveness and radiation of brand events. Encourage professional league events such as football, basketball, tennis, volleyball and e-sports to settle in Hangzhou; Do our best to run roller skating, e-sports, equestrian, break dancing and other Asian Games events; Continue to run marathon, cross-country running, hiking, cycling, line dancing, swimming, surfing and other brand events. Effectively strengthen government services and rationalize the filing system of sports events; Actively promote the construction of supporting facilities for various sports events in the city and improve the operation and service capabilities of sports venues; Vigorously promote the development of sports exhibition industry, cultivate and introduce professional competition organizations, establish a linkage mechanism for international exhibition bidding, and improve comprehensive benefits and driving effects.
2. Create an "outdoor sports city". Make full use of the rich natural resources of mountains and rivers in our city, encourage the development of various outdoor sports projects, and support the development of a number of outdoor sports projects that the masses love and have room for development. Relying on the landscape resources such as West Lake, Qiantang River and Grand Canal, we will focus on developing outdoor sports such as water sports, mountain sports, extreme sports and air sports, and build 3-5 well-known outdoor sports gathering areas. Guide the main body of outdoor sports market to operate safely, promote the construction of outdoor sports standard system, formulate outdoor sports service safety norms, and strengthen the supervision of relevant departments after the event. With the help of Hangzhou’s rich tourism resources, we will explore and cultivate new online and offline consumption channels, lead our outdoor brands to connect with foreign high-quality projects, and accelerate the internationalization and scale of outdoor sports industry. By 2025, 20 outdoor sports brand events at the provincial level and above will be cultivated.
3. Sporting goods equipment manufacturing industry. Based on the advantages of the existing industrial base, we will focus on developing the manufacturing of sporting goods such as aquatic sports products, boats, fitness equipment and sports training and competition equipment. Grasp the great opportunity for the development of sports manufacturing industry under the background of epidemic normalization, promote the transformation and upgrading of traditional sports manufacturing industry, encourage deep cooperation between sports enterprises and universities and research institutes, and promote the application of emerging technologies such as big data and artificial intelligence in the field of sports manufacturing to improve the scientific and technological content and added value of products. Encourage sporting goods manufacturers to develop new products with independent brands and intellectual property rights, and create brand-name products and famous trademarks.
4. Intelligent sports industry. In the context of the normalization of epidemic prevention and control, we should seize the opportunity of the construction of Hangzhou Digital Economy Innovation and Development Experimental Zone, encourage sports enterprises to realize informatization and digitalization, and realize the digitalization and intelligence of the whole chain of sports industry through data driving. Encourage the development of intelligent sports technology, cultivate a group of comprehensive intelligent sports enterprises that combine high technology and manufacturing, and provide personalized intelligent sports services and products by using big data and the Internet of Things to meet people’s needs for upgrading sports consumption in different scenarios. Encourage the development and supply of intelligent sports competitions, online fitness, data analysis, virtual sports, wearable devices and other products, create new sports consumption scenarios, and create new growth points for the sports industry. Vigorously develop "internet plus Sports", promote e-commerce platform to provide sports consumption services and support the development of intelligent sports events, innovate the presentation form of sports events, and promote the formation of intelligent sports event platform and service system.
5. Sports service industry. Encourage private capital to participate in the supply of sports venues and facilities. Introduce the new design and technology of venue construction, and combine the needs of events and daily operations to build a multi-functional modern intelligent venue to improve the use efficiency and experience of the venue. Actively promote the reform of venue management system and the innovation of operation mechanism, organically combine the functions of the games with the comprehensive operation after the games, broaden the service fields, and enhance the comprehensive operation ability of large stadiums. Encourage the construction of a comprehensive venue service platform, make full use of technology and data advantages, integrate information and resources, and improve venue service and management capabilities. Learn from the experience of large-scale stadium service and effective post-game management at home and abroad, and cultivate sports venue management talents. Encourage and guide social forces to invest in fitness and leisure industry. Guide the standardized and healthy development of the industry by means of rating and establishing demonstration enterprises. Actively pay attention to new trends such as emerging Internet fitness brands and give play to the exemplary role of advantageous enterprises. Vigorously promote the integration of sports and education, strengthen the youth sports training industry and standardize the sports training market. Actively develop productive services such as sports planning, sports communication and sports consultation.
6. Sports tourism. Based on the strategic concept of "tourism globalization" of Hangzhou Municipal Government, we should encourage the integrated development of sports and tourism, expand the "sports+tourism" industrial chain, and give play to the synergistic effect of sports industry on the development of tourism industry. Create a number of influential sports and leisure tourism demonstration bases, boutique routes and excellent projects, actively cultivate local brand sports events, give full play to the unique advantages of sports events to gather popularity, and form a "one-day competition, multi-day stay; One person participates in the competition and many people travel; Single-player competition and multi-player consumption will accelerate the integration of sports and tourism.
(2) Industrial layout
According to the adjustment and upgrading of the urban development planning objectives of Hangzhou in the 14th Five-Year Plan, combined with the distribution of sports and cultural tourism resources in the whole city, we should develop the sports industry according to local conditions, optimize the division of labor and cooperation among districts, counties (cities), and build a new spatial pattern of global three-dimensional sports industry with distinctive features, reasonable layout, synergy and high efficiency, which is "one core leading, two belts linked, nine districts coordinated and multi-dimensional radiation" to promote the high-quality development of the sports industry in Hangzhou.
1. One core leads:
"One Core" refers to the urban sports and leisure areas with Shangcheng District, Gongshu District, Xihu District and Binjiang District as the core, which is the core area of the development of sports industry in our city and plays a key leading role in the development of sports industry in our city. Based on the advantages of high-end factor resources in the whole industrial chain such as economy, technology, sports facilities, capital and talents in the central city, with the Asian Games venues such as Huanglong Sports Center and Olympic Sports Center as the core, driven by well-known local events and Asian Games with unique Hangzhou cultural characteristics, supported by the cultural and sports center and the national fitness center in the central city, relying on national and provincial sports demonstration enterprises, Efforts will be made to build an urban sports and leisure complex, a cultural and sports training base camp, a fashion consumption metropolitan area and a competition and performance gathering area that integrates leisure and fitness, sports training, competition performances, venues and exhibitions, cultural and creative industries, etc., to form the core of urban leisure sports and gather to lead the development of sports industry in the city.
2. Two-belt linkage:
(1) Leisure Sports Development Zone along the Yangtze River
The leisure sports development belt along the Yangtze River refers to the leisure sports regional belt on both sides of the Three Rivers. Take the Sanjiang River system connected by Qiantang River, Fuchun River and Xin ‘anjiang River as the link, and the Liangzhu Cultural Belt and the Beijing-Hangzhou Grand Canal Cultural Belt as the link, integrate the characteristic leisure sports resources on both sides of the Three Rivers, take the greenway construction that has begun to take shape as the axis, make full use of the surrounding tourist traffic conditions and sports service supporting facilities, actively develop and innovate various leisure sports products and services, and strive to develop and lay out sports leisure, sports recreation, competition performance, sports goods manufacturing and other fields.
(2) North-South outdoor sports and leisure belt
The North-South Outdoor Sports Leisure Belt refers to the outdoor sports regional belt with Yuhang District, Linping District, Fuyang District, Lin ‘an District, Tonglu County, Chun ‘an County and jiande city in series. Combined with the strategy of "traveling westward" and relying on the "one-and-a-half-hour traffic circle of the whole city", we will promote the co-construction and sharing of sports and tourism resources, and promote the prosperity of "sports circle" with "tourism circle". Guided by Chun ‘an National Sports Industry Demonstration Base, we will deeply integrate the outdoor sports resources with regional characteristics, give full play to the advantages of natural ecological environment, and build an outdoor leisure sports gathering area. Strengthen the function of outdoor sports and leisure, focus on developing rural sports tourism and outdoor sports services, focus on cultivating brand outdoor events, tap the spillover effect of the development of sports industry in Hangzhou’s "urban leisure sports core", and realize the balanced layout of the development of sports industry in Hangzhou extending to the north and south hinterland.
3. Nine areas of collaboration:
Based on regional characteristics, develop diversified and differentiated sports events and brands according to local conditions, and build a number of high-quality sports development platforms; Pay attention to linkage development among regions, form distinctive industrial clusters, and give full play to complementary effects.
Guidelines for the development of sports industry
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region
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Development goals
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development direction
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Major project
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Industrial direction
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shangcheng district
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Urban sports training base camp and youth sports training gathering area
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Relying on the advantages of road running, marathon, cycling and other brand events, we will accelerate the creation of sports and leisure events brands. Supported by the National Fitness Center and Cultural and Sports Center, we will focus on developing modern fashion fitness and leisure industry and youth sports training industry, and innovate a new model of "sports+education" industry integration.
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Hangzhou Marathon, Hangzhou Vertical Marathon, Qiantang River Women’s Road Race, Qiantang River International Cycling Conference, Frisbee Open, Urban Orientation Challenge, Qiantang River International Surfing Competition.
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Fitness and leisure service
Physical education and training
Sports competition performance
Sports and leisure activities
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gongshu district
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Fashion sports consumption metropolitan area
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With the help of the Asian Games effect, we will actively introduce international events to settle down and continue to cultivate local IP event brands. Vigorously promote the development of traditional sports such as table tennis, hockey, kayaking and rowing, actively promote the development of emerging fashion sports such as street dance and e-sports, promote the cross-border integration of sports with music, fashion, health, culture, tourism and other industries and IP, stimulate new vitality of sports consumption, and create a fashionable sports consumption metropolitan area.
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Hangzhou Marathon, Yangtze River Delta Water Sports Festival, E-sports Ecological Park, ITF International Men’s Tennis Tournament, Ice Hockey League and Ice Hockey Invitational Tournament, E-sports Brand Events and E-sports Clubs.
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Fitness and leisure service
Sports competition performance
Sports and leisure activities
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Xihu district
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International sports gathering area, urban sports and leisure complex, Zhejiang sports modernization area
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Make full use of rich landscape resources, human history and cultural resources, focus on the development of water, mountains, aviation and extreme sports with unique characteristics of West Lake District, and support the development of emerging projects such as model airplanes and e-sports. Relying on Huanglong Sports Center and West Lake Cultural and Sports Center, with the advantages of gathering events, we will speed up the introduction of international events and the cultivation of local event brands to improve the internationalization level of events.
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Hangzhou Marathon, West Lake Mountain Race, Mountain Bike Cross Country Race, International Famous School Rowing Challenge, Urban Exploration Hangzhou City Orienteering Competition, Children’s Sports Conference, Campus Football Classic, Swimming Championship, International Mountaineering Festival.
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Sports competition performance
Sports and leisure activities
Physical education and training
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Binjiang District
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Asian Games gathering area, urban sports and leisure complex, digital sports demonstration pioneer area
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Taking the Asian Games as an opportunity, relying on the Olympic Sports Center, Binjiang District Gymnasium and other Asian Games venues, and taking advantage of Asian Games events, we will actively bid for and introduce various international and national sports events, and cultivate emerging industries such as sports animation, games and e-sports. Promote the construction of "urban brain" national fitness and venue monitoring application scenarios, and promote the development of national fitness in the direction of intelligence and intelligence. Cultivate the incubation platform of sports industry, and encourage the development of high-tech sporting goods manufacturing with high-end elements.
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China Dancing League, International Walking Conference, Hangzhou Marathon, Marathon Relay, Intelligent Venue Construction, Track and Field, Tennis, Badminton, Basketball, Swimming and Diving League.
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Sports competition performance
Stadium management
Sporting goods manufacturing
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Xiaoshan district
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Internationally renowned sports exhibition center and high-end outdoor sports resort.
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Along the two directions of "outdoor sports industry and stadium industry", relying on the construction framework of Asian Games venues and World Tourism Museum, driven by Asian Games events and brand events, we will integrate the development of sports culture and entrepreneurship and sports convention and exhibition industry, and cultivate the emerging sports industry format.
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Sports and Cultural Expo, World Sports and Tourism Museum, Asian Games Museum, International Half Marathon, Wushu Culture Forum Series, Kayak Resort, Sailing Base, Country Sports Township, Baseball Characteristic Township, International Squash Competition.
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Sports and leisure activities (outdoor)
Stadium management
Sports competition performance (professional and non-professional)
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Yuhang district
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China’s leading sports intellectual experiment base and domestic emerging sports training center.
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Relying on the advantages of high-tech enterprises, we will vigorously develop intelligent sports closely integrated with technologies such as 5G, Internet of Things, cloud computing and big data, and develop diversified and intelligent wearable devices and other sports products.
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Dream Town Half Marathon, All-terrain Motorcycle Base, National Intelligent Sports Conference, National Rugby Competition and Volleyball Challenge.
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Sports Intelligence and Wearable Equipment Manufacturing
Sports Science and Technology and Intellectual Property Services
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Linping district
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Youth sports training demonstration base, sports, education and tourism integration demonstration area
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Relying on cultural and sports complexes and Asian Games venues, we will continue to introduce brand events of football, volleyball and karate; With the industrial integration of "sports+culture+education+tourism", we will innovate the new mode of "integrated intelligent operation" of stadiums and strive to build a demonstration base for youth sports training.
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Linpingshan Youth Culture and Sports Education Base, Xingqiao Hengshan Block Gymnasium, Linpingshan Sports and Leisure Park and goalball Base.
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Stadium management
Youth sports training service industry
Emerging sports events
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fuyang district
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Well-known aquatic equipment manufacturing cluster and "water, land and air" sports and leisure base.
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Take aquatic equipment manufacturing as the leading factor to promote the development of related industries and characteristic projects; With dragon boat as the fist project, we will vigorously develop the leisure training industry, constantly promote the service-oriented manufacturing industry, and build a whole industrial chain base of water sports that integrates "R&D and manufacturing of water equipment, training of water sports talents, water sports leisure tourism and modern water services".
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Water manufacturing Expo, outdoor sports carnival, paragliding training base, canoeing training base, dragon boat experience, training and events integration series activities, archery and shooting experience hall, canoeing slalom viewing competition.
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Sports goods and equipment manufacturing
Sports competition performance
Sports and leisure activities (water outdoor, aviation outdoor)
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Lin ‘an District
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International Mountain Tourism Destination, East China Alpine Snow Sports Base
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Seize the opportunity of hosting the Asian Games, promote the development of diversified sports under the leadership of mountain health culture, and realize the deep integration of cultural tourism and sports; Promote deep-seated changes in new formats and develop special products such as mountain sports and ice and snow sports.
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Alpine outdoor skiing (Daming Mountain) area, mountain health sports and leisure area, rock climbing base
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Sports tourism service (ecology)
Sports and leisure activities (ice and snow outdoor)
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Qiantang district
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Well-known sports and leisure demonstration area
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Relying on the advantages of the Asian Games Roller Skating Center, Qiantang River Sports Corridor and Jinsha Lake, we will vigorously develop roller skating, cycling, road running, rock climbing and other leisure projects and events, and strive to create a sports and leisure demonstration area integrating "leisure sports, sports events and residents’ fitness".
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Hangzhou International Women’s Marathon, Zhejiang Greater Bay Area Cycling Race, Roller Skating Open, Extreme Sports and Rock Climbing Experience Base.
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Sports tourism service (ecology)
Sports and leisure activities (ecological outdoor)
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Tonglu county
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National global sports tourism demonstration zone and domestic first-class sports tourism destination
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With equestrian, rafting, gliding and skiing as the core products, Yaolin leisure sports plate and Shengxianli mountain sports plate will be built, and a three-dimensional leisure tourism product system of "water, land and air" and "all-time and all-season" will be constructed to turn Tonglu into a first-class sports tourism destination city in the Yangtze River Delta with "leisure vitality, cultural charm, market attraction and healthy motivation".
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"China equestrian new landmark", international half marathon, China Yixing convention, street dance champion contest, China Mountain Crossing Challenge, crossing Fuchun River Challenge, mountain outdoor development base, drifting and ice exploration towns and gliding experience center, which integrates equestrian training base, equestrian sports experience and equestrian viewing competition.
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Sports and leisure activities (outdoor in mountainous areas)
Sports tourism service (leisure)
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Chun ‘an County
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International leisure sports destination, outdoor competition, sports and leisure township cluster, Qiandao Lake international first-class sports tourism destination.
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Explore and develop differentiated characteristic sports leisure tourism products, and vigorously cultivate new sports tourism formats such as mountain sports, air sports, automobile and motorcycle sports and ice and snow sports; Create an outdoor sports demonstration area featuring landscape outdoor sports experience and brand event viewing.
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Road Cycling Race Around Qiandao Lake, Qiandao Lake International Triathlon, FINA Swimming Marathon World Series, Outdoor Water Racing Paradise, Go-karting Paradise, Drifting Experience Base, Electric Soul Town, Indoor Ski Resort, Adventure Island and Asian Games Sports Ecological Park.
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Sports competition performance
Sports tourism service (leisure)
Sports and leisure activities (landscape outdoor)
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jiande city
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International air sports Tourism Demonstration Base
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Relying on the advantages of aviation industry, develop and expand aviation towns, and promote the diversified and differentiated development of air sports projects such as skydiving, low-altitude diving, gliding and hot air balloon tour; Cultivate and introduce well-known aviation events at home and abroad, strengthen cooperation between Industry-University-Research and create aviation sports characteristic business cards.
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Xin ‘anjiang Swimming Competition, air sports Base, Outdoor Sports Complex Park, Feilada Rock Climbing Experience Center, Alpine Downhill Bike Integral Race, Canoeing Grand Prix and Racing Trial.
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Sports tourism service (aviation)
Sports and leisure activities (aviation outdoor)
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4. Multidimensional radiation:
Through fitness trails, ancient roads, greenways, bicycle lanes and water systems, the excellent sports and leisure tourism routes of various districts and counties (cities) are organically connected in series, so as to realize the radiation of sports industry from the central city to the whole city and form a wider coverage of sports industry; Relying on Hangzhou’s rich natural resources of mountains and rivers, we will vigorously tap the diversified sports market from indoor to outdoor, create the global radiation and multi-dimensional development characteristics of "mountains, waters, land and air", and form a unique development layout of sports industry.
Take Hangzhou as the center, radiate the positive and external effects of sports industry to Hangzhou metropolitan area, and promote the coordinated development of sports industry in surrounding cities and central Zhejiang metropolitan area; Actively connect with the development of Shanghai sports industry, strengthen regional complementarity and cooperation, and strive to become an important part of the eastern coastal sports industry circle; Make full use of Hangzhou’s location advantages in the core area of regional integration in the Yangtze River Delta and as a megacity in the Yangtze River Economic Belt, actively participate in the construction of the coordinated development mechanism of domestic sports industry, strengthen the regional linkage, up-and-down linkage and internal and external linkage of sports industry, and integrate the development of sports industry into the new pattern of national industrial development; Seize the opportunity of hosting the Asian Games in Hangzhou, explore the operation of stadiums and facilities and the spillover effect of the Asian Games in the post-Asian Games era, accelerate the construction of an important gateway hub and overseas promotion platform for the sports industry in the Asia-Pacific region, plan international sports events and organize organizations to land in Hangzhou, strengthen the introduction of talents in the international sports industry, and start the name of Hangzhou as the "City of Events".
Iv. tasks and initiatives
Focusing on the train of thought, objectives and key layout of sports industry development, we will focus on promoting five tasks and measures, promote the modernization, intelligent transformation and upgrading of sports industry, comprehensively improve quality, increase efficiency and sustainable development, and be the vanguard of building a modern sports city.
(A) international benchmarking focus on characteristics, relying on mountains and rivers to run events.
1. Seize the historical opportunity and fully release the Asian Games effect.
Take the 2022 Asian Games as an opportunity to cultivate and introduce high-level and professional venue operating companies and service organizations, absorb the experience of holding and operating modes of diversified events, and encourage venue operating management organizations to achieve large-scale and professional operations through brand output, management output and capital output, so as to increase the operating efficiency of venues in the post-Asian Games period. Make full use of Asian Games venues and Asian Games event resources to bid for and hold various national events and high-level professional events, and support the holding of sports industry fairs, sports cultural exchange meetings and other exhibitions. Promote the development of local professional sports clubs and promote the home-based construction of sports clubs.
2. Create brand events and build an international sports event window.
Implement brand strategy around the goal of "city of sports events" and give full play to the leading role of sports events in the development of sports industry. Support the introduction of a number of international, intercontinental and domestic high-level major events with high brand awareness and broad market prospects, and promote the layout of more high-level events in Hangzhou. Leveraging policy advantages, natural advantages and opportunity advantages, we will cultivate well-known local competition brands, "one core" hold landmark brand competitions, "nine districts" hold characteristic brand competitions, and coordinate the deployment of key brands of diversified competitions throughout the region, forming a coordinated development pattern of three-dimensional linkage competitions with complementary characteristics and advantages. Incorporate more distinctive and advantageous projects into the development plan, and support the vigorous development of sports competition and performance enterprises with independent brands, innovative ability and competitive strength. Give full play to the advantages of the integration of sports and tourism administrative departments, and build a "city of events" that is "harmonious with mountains and rivers and driven by brands" with both internationalization and characteristics.
3. Strengthen the service guidance for hosting the Games and improve the risk prevention and control system.
Strictly implement the national safety management standards for sports events, formulate standards for undertaking sports events and guidelines for running sports events by levels and projects, clarify the basic conditions, standards, rules, procedures and responsible units in each link of sports events, and promote the standardization and standardization of service guidance for sports events. Promote the standardized application of safety level management for large-scale mass activities, establish an evaluation system for major sports events, encourage professional institutions to carry out safety risk assessment of events, improve the risk prevention and control system of events, strengthen the supervision of sports events throughout the process, and ensure the safe and orderly holding of events.
(2) Create a first-class business environment and continuously promote marketization.
1. Guide the development of social capital and strengthen the protection of sports property rights.
We will fully promote the "Sports Industry Promotion Plan" and the sports "unicorn" enterprise cultivation project, continue to follow up and support sports enterprises with potential and achieved results, continue to promote the identification of provincial sports goods manufacturing and sports service demonstration enterprises, stimulate the enthusiasm of social capital to invest in sports industry, and guide the healthy development of sports capital. Guide sports enterprises to actively strive for all kinds of relevant tax support concessions such as service industry, cultural and creative industry and high-tech industry, and comprehensively improve the development level and quality of sports industry. Support the development of sports intangible assets, establish and improve the evaluation standards and systems of sports intangible assets, and strengthen the protection of sports property rights.
2. Encourage social forces to run sports and cultivate and expand private enterprises.
Encourage, support, guide and protect the development of private sports enterprises, create a good environment for the development of private enterprises, protect the rights and interests of private enterprises according to law, ensure their fair participation in market competition, and actively and accurately provide enterprise-related service support. Actively guide and support private enterprises to develop new technologies, new industries, new formats and new business models, support personalized sports enterprises, and strive to cultivate a number of small and medium-sized sports enterprises with fast growth and good potential. Guide private enterprises to consciously fulfill their social responsibilities, encourage social forces to invest and operate sports venues and facilities, and provide public services to the society free of charge or at low fees.
3. Accelerate the opening of the sports market and strengthen international cooperation and exchanges.
Lower the threshold for social forces to run sports, attract more enterprises to support the development of sports industry, and continuously expand the scale of sports industry. Give full play to the role of market mechanism and industry self-discipline, and gradually hand over the matters that can be solved by public services and industry self-discipline such as the holding of events, venue operation and business training to social forces such as sports social organizations and relevant market entities. Support the development of intermediary institutions such as sports event consultation and planning, publicity and cultural creation, and ticketing mall. Make good use of the provincial sports resource trading platform, promote the market-oriented allocation of various sports resource elements, and establish a sports property rights income distribution mechanism according to the principle of marketization. Strengthen the development of sports market and support internationally renowned sports enterprises and brands to settle in Hangzhou. Promote exchanges and cooperation between high-quality sports enterprises in our city and international sports institutions through joint operation, establishment of branches and joint marketing.
(C) Industrial linkage and coordinated development, strategic hub structure advantages
1. Extend the industrial chain and accelerate industrial integration.
Multi-production linkage and cross-integration will enrich the field of sports industry, continue to promote the deep integration mode of "sports+"industry, innovate the multi-dimensional industrial integration structure supported by multiple factors such as "sports+education", "sports+tourism" and "sports+Internet", and promote the harmonious development of sports and other formats. Strengthen the planning and guidance of emerging sports events and formats in the sports industry, formulate sports industry development plans by project, and promote the coordinated development of fitness and leisure, competition performance, venue services, intermediary training, sports goods manufacturing and sales.
2. Based on the advantages of industrial agglomeration, build a perfect chain of regional development.
Relying on the overall layout of the "four districts, five belts and ten groups" industry in the province, we will promote the multi-dimensional sports industry cluster with high quality, strengthen the integration of industrial chains at different levels between "one core, two belts and nine districts", form an industrial cluster and recycling system, smooth the industrial chain and industrial cycle, value chain and value cycle, supply chain and market cycle, form a higher level sports industry dynamic balance in which demand pulls supply and supply creates demand, promote the allocation and accurate docking of supply and demand, and activate the scale effect of development. Promote the localization of the core links of the industrial chain, support qualified enterprises to develop into "platform enterprises", build a complete industrial chain, form a cluster development community, and promote the coordinated and integrated development of urban areas, counties and urban and rural areas.
3. Consolidate the advantages of strategic hub with the help of the dual-cycle development pattern.
Taking the adjustment of industrial chain as the starting point, we will superimpose the advantages of Hangzhou metropolitan economic circle, the "Jinnan Wing" urban agglomeration in the Yangtze River Delta, the key open development highland in the Yangtze River Delta, and the Yangtze River Economic Belt to stabilize the strategic basis of the domestic recycling system. Support the promotion of cross-regional resource integration and sharing among regional organizations, promote the coordinated development and deep integration of regional sports industry, and form a rational division of labor and competitive regional integration layout. Relying on the "Belt and Road" and the construction of cross-border e-commerce comprehensive test area, we will build an important portal hub and overseas promotion platform for the sports industry in the Asia-Pacific region. Create a collaborative consortium of upstream and downstream enterprises, and guide powerful sports enterprises to implement cross-regional and cross-industry mergers and acquisitions. Encourage small and medium-sized sports enterprises to establish stable cooperative relations with large enterprises, improve the level of professional division of labor and social cooperation, and promote the development of large, medium and small enterprises.
(D) Enhance the stamina for sustainable development, and bring forth new ideas through comprehensive factors.
1. "Political Industry-University-Research" combined to form a perfect integer innovation engine.
Actively build a multi-path coupling "Industry-University-Research for politics and use" joint mode, and support universities, research institutes, industry associations, enterprises, financial institutions and intermediary service institutions to give full play to their respective advantages to build a complete ecosystem of innovation and entrepreneurship. Jointly promote the digital sports innovation and development project, create the source of sports digital intelligence change, and open up the innovation chain from basic technology research and applied research to incubation pilot and industrialization. Strengthen the application of sports big data, improve the number of sports industry, tap the in-depth data of sports industry, and promote scientific and targeted innovation and development. The establishment of intelligent sports industry clusters, multi-dimensional combing, advantages gathering and supporting development, promote the rational allocation of industrial relations and maximize the regional development effect, promote the sports industry to accelerate the leap to intelligence, and accelerate the application of various intelligent achievements.
2. Create a comprehensive and optimal talent ecology of "cultivating, introducing and retaining".
Constantly strengthen the introduction and training of talents in the sports industry, vigorously implement various talent plans, speed up the construction of talent teams, improve the policy of attracting talents, improve the mechanism of talent discovery, training, use, introduction and incentive, and create an innovative ecosystem of talents that can be used well and retained. Encourage physical education teachers, retired athletes and other sports professionals to engage in sports industry and mass fitness guidance. Cultivate a high-level sports management and management talent team that is suitable for world events and comprehensive competitions. Improve the evaluation system and incentive mechanism of sports talents, strengthen the international cooperation and exchange of talent training in sports industry, build a talent service platform, and strengthen the docking of talents, innovation and entrepreneurship projects and enterprises.
(5) Ensuring healthy and happy construction and making overall plans to increase consumption.
1. Create a new mode of sports consumption to adapt to the normalization of epidemic situation.
Strictly implement the requirements of epidemic prevention and control, implement precise management and control, and implement the main responsibility of hosting the competition. Scientifically adjust the process of competition activities, establish and improve the epidemic prevention and control mechanism, emergency response and public opinion response mechanism, and establish a practical closed-loop management and fuse mechanism. Accelerate the digitalization process of the production and consumption of sports products and services, support the development of mobile sports life cloud platform, innovate non-contact sports consumption mode, encourage the development of sports consumption in new scenes such as "night fitness economy", guide the development of new sports formats, new models and new applications such as self-service fitness venues, intelligent equipment stores, live training and retail, and online cloud synchronous competition, and expand new scenes and new models of sports consumption development that promote each other online and offline.
2. Cultivate the concept of fitness consumption, and promote new consumption efficiency through science and technology.
Strengthen the propaganda of sports fitness, establish a strong sense of sports fitness and a correct concept of sports consumption, expand the potential population base of sports consumption, and enhance the core population of sports consumption. Improve the level of informatization and technology of sports consumption, promote the transformation from traditional sports space to sports consumption space, explore flexible and diverse means to promote sports consumption, and promote the integration and innovation of sports products and services online and offline. Guide sports enterprises to develop sports products and services covering all ages, and provide various, multi-level, personalized and high-tech sports products to the society on the platform of various sports brand events, activities and projects, so as to enhance consumption stickiness, improve consumption level and enrich consumption culture connotation.
V. Implementation and guarantee
(A) to build a management system and promote basic work.
Focusing on key areas such as the construction and operation of public sports facilities, the undertaking of public welfare events and basic public sports services, we will accelerate the pace of functional transformation of streamline administration, delegate power, strengthen regulation and improve services’s modern service-oriented government. Straighten out the relationship between power and responsibility of sports industry management system, optimize and integrate administrative resources at all levels, and establish a mutually beneficial and coordinated mechanism for sports industry development. Deepen the reform in combination with "running at most once", build a pattern of policy sharing, overall coordination, classified operation and efficient collaborative service, and form a one-stop and efficient coordinated service mechanism for social forces to run sports. All districts and counties (cities) should make clear the development priorities of local sports industry, promote the development direction of local sports industry in an orderly manner, and ensure the effective implementation of various planning tasks and measures.
(B) to strengthen planning guidance, improve the legal system.
According to the spirit of national and provincial documents on promoting the development of sports industry, we will implement the development policy of sports industry and increase the follow-up supervision of policy implementation. Improve the municipal sports industry, sports market, competition management and other relevant laws and regulatory documents, prepare for the development of industrial evaluation and monitoring mechanism system, and guide and standardize the main behavior of sports market according to law. Accelerate the formation of a coordinated supervision pattern in which market self-discipline, government supervision and social supervision support each other. Provide targeted and in-depth guidance on various application conditions and procedures, and provide convenient dynamic tracking and approval process services. Guide and encourage all districts and counties (cities) to actively apply for sports industry demonstration bases, demonstration units and demonstration projects, sports industry development fund project library projects, sports and leisure characteristic towns, sports and leisure tourism demonstration bases, boutique routes and excellent projects, sports industry demonstration enterprises, brand events and other sports industry projects.
(3) Strengthen financial support and optimize the industrial environment.
Explore the use of a variety of policy means to carry out industrial support, co-ordinate funds to support the development of sports industry, optimize the direction of capital use, and improve the efficiency of capital use. We will improve the government’s work of purchasing sports public service catalogues, actively promote pilot enterprises and leading projects to apply for higher-level financial support, and guide the support funds to give full play to their maximum effectiveness according to the industrial situation and market reality. All districts and counties (cities) should combine the basic advantages and project characteristics of the local sports industry, strengthen the construction of sports industry associations, strengthen the integrity construction of sports social organizations, sports enterprises and employees, and promote the common development of various industries.
(D) to develop statistical mechanisms and improve standards and norms.
Strengthen the statistical work of sports industry, jointly improve the statistical system and index system of sports industry in the city with relevant departments, carry out data statistics and monitoring, improve the statistical monitoring mechanism of sports industry, establish the monitoring system of key areas, key projects and leading enterprises, keep abreast of the development trends of enterprises, regularly release sports industry and sports consumption data, and form a long-term statistical mechanism. Strengthen the filing management of various sports industry organizations at all levels, and continue to promote the verification and compilation of the sports industry directory database. Encourage providers of sports products and services to carry out certification, vigorously promote the standardization of sports industry, and ensure the stable and high-quality development of the industry.
